Digital Marketing Therapy

Are you making the most of your website visitors? In this episode, I sit down with Abby James from Nonprofit Megaphone to explore innovative ways to connect with people who've shown interest in your organization. We discuss how to leverage website visitor data ethically and effectively to grow your supporter base and enhance your fundraising efforts. Overcoming the "Creepy Factor" Abby shares insights on: - Why collecting visitor information isn't as invasive as you might think - How to approach outreach in a way that feels authentic and valuable - Balancing personalization with privacy concerns Practical Strategies for Engagement Discover actionable advice for nurturing relationships with website visitors: - Crafting a welcoming initial email that sets clear expectations - Developing a consistent communication strategy beyond the first contact - Using segmentation to tailor your messaging effectively Maximizing the Value of Visitor Data Learn how to: - Identify potential business partners and volunteers from your website traffic - Use visitor information to refine your programs and services - Leverage data for both online and offline marketing efforts Getting Started with Visitor Engagement We address key considerations for implementing a visitor outreach strategy: - Essential tools and platforms to simplify the process - How to involve different departments in utilizing visitor data - Setting clear goals for your engagement funnel Whether you're new to digital marketing or looking to refine your current approach, this conversation offers valuable insights to help you turn website visits into meaningful connections and support for your mission. Want to skip ahead? Here are some key moments: 05:40 Ethical Considerations Explore the balance between personalization and privacy in visitor outreach. 12:15 Crafting Effective Welcome Emails Learn how to make a strong first impression that encourages further engagement. 19:30 Data-Driven Decision Making Discover how visitor information can inform your organizational strategy and program development. 26:45 Building a Sustainable Engagement Funnel Understand how to create a journey that guides visitors towards deeper involvement with your nonprofit. Don't miss this opportunity to learn how you can ethically and effectively utilize your website visitor data to grow your nonprofit's impact. Tune in for a conversation that could transform your approach to supporter engagement and fundraising. Abby James Abby has been immersed in the Google Ad Grant world for over 5 years, holding various positions at Nonprofit Megaphone. Nonprofit Megaphone is a Google Certified Partner and manages more than 750 Google Ad Grant accounts for nonprofits. With her experience in managing accounts and background in marketing and development, she now consults with nonprofits every day on how to fully utilize this program and amplify their missions! Learn more at nonprofitmegaphone.com https://www.facebook.com/nonprofitmegaphone/ https://www.linkedin.com/company/nonprofitmegaphone Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

We often forget about the self care that can happen in the inbetween moments of our day. The little things that we can do to fill up our cup and keep us steps away from burnout. Self-care isn't just about the big things, and when I realized that it really helped me to figure out how to put self-care into the pockets of my day that I had space in. Even just five minutes could make a big impact! I'm sharing some of my favorite self-care strategies that only take minutes! What you'll learn: → how I created my self-care list. → ways to prioritize in your day. → 10 ideas to create your self-care list. Want to skip ahead? Here are key takeaways: [3:07] Creating my self-care list was harder than I thought. I had to really think about what filled my cup versus what was "trendy" or what other people said was top on their list. Things like meditation and reading a book wasn't something I got excited about. So I took the time to really think about what I enjoyed. [4:06] Building this into my regular day looks like a lot of different things. If a meeting ended early, I could take some time for myself. Sometimes I'll purposefully schedule breaks so I know have time in my day. It could also be letting yourself sleep in if you need the extra rest, or accepting the help someone is giving you. [8:15] #1 – Grounding or laying on the floor. This is a good way to re-center yourself. It involves standing barefoot in the grass or dirt, or just laying flat on your back and just resting. [9:46] #2 – Eating lunch away from your desk. First off – I have to remind myself to eat lunch! But then, it's also taking that time for myself and not working through it.  [10:54] #3 – Don't check your email before bed. Just put your phone down. There is nothing worse than checking your email before bed and seeing that email that is urgent, frustrating, or even exciting. You can't unwind and truly relax before bed when those emails come in. [11:53] #4 – Play a game on your phone. Have a few moments between meetings or just need to take a break? Set a time and check out. Play your favorite game on your phone and allow yourself a few moments to relax.  [12:15] #5 – Take a walk or move your body. Depending on the time of year I might take a walk around the block. Or, sometimes I'll just run up and down the stairs a few times. You could also just walk around your house and listen to a fun podcast. [13:05] #6 – Watch TV. I personally love a good reality tv show or rom com. Put something on you can use to escape for a moment and just relax. Don't forget to set that timer. [13:40] #7 – Breathe. This seems simple but sometimes just pushing your chair back from your desk, closing your eyes, and taking a few deep breaths can really help. [14:31] #8 – Play the piano, or your instrument of choice. I love playing the piano, but you could grab any instrument you like. It helps me relax and get out of a different mindset. Play something fun and relax for a moment. [15:32] #9 – Call a friend. Connecting with people you love can really help with your mental health. Call and check in on someone and take a few moments to catch up. [16:28] #10 – Get takeout. Whether its for lunch or dinner, give yourself a break. Get that meal you love and don't worry about having to cook (or do the dishes). Sometimes we just need it. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Wouldn't it be great if we were all perfect all the time? Well, that's just not realistic. So I asked Trish Wilkinson to join me today to talk about how she fights perfection and what you can do to help as well.

It can be really scary trying to figure out what to do with your website. Should you do it yourself or hire it out? I have 6 things for you to consider before making the decision.

It was so fun having Hilary on this episode. She has several products that she wants to sell and needed help creating the right sales funnels.

It's not enough to just put a landing page up and hope it works. In this episode, Ryder shares with us the key elements of a landing page and how to ensure that you have success.

We are big fans of Divi by Elegant Themes. So we thought we'd share with you why! In this episode Sami shares the benefits to using Divi for your website.

It has taken me a while to figure out my daily routine. Some days are definitely better than others - but what can you do? Do your best, and keep working your way towards creating great habits.

Blake Denman is the founder of RicketyRoo Inc. and is joining me today to share techniques you can use to increase your visibility in search engines.

How do you know if your website is performing for you? Or if you even need a new website? In this episode, we walk through things you should consider before redesigning or starting from scratch.

Andrea Perry, from the Guardian Group, joins us in this month's Q&A session. We're talking about all things email marketing and how to leverage her time and strategies with two different audiences.

Yes, technology changes all the time. But they're not out to get you!!! I'm sharing with you the reasons that things change, and why you shouldn't care.

More people land on your homepage than any other page on your website. So I invited Sarah Cook, Storybrand Certified writer, to join us to talk about essentials for your home page.

Your website is a great tool for your business. Here are the 4 reasons why we feel your website is a strong asset and a priority.

Have you always wanted to build your own website but you're not sure how? Megan shares her experience in building her most recent iteration of her website on WordPress with the Divi theme by Elegant themes.

Time is money, at least that's how the saying goes. So how can you make more of it to get the job done and grow your business? I'm sharing with you my best tips and ideas to help you organize your day, and not just for marketing!

Kristy Starr is the founder of Beers and Business Cards and is here to talk about networking offline AND online.

No, you don't need to do it all. Reality is that the digital landscape is changing all the time. Marketing in more than one place will ensure that you can maintain communication with your clients and keep your business moving forward, no matter what happens.

Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a "brand ambassador" AI to maintain consistency across teams - Turning one piece of content into multiple formats for various platforms - Overcoming the fear of on-camera content creation Practical Applications for Nonprofits Discover how AI can help you: - Craft consistent messaging across different departments - Repurpose video content into blog posts, social media updates, and more - Streamline your content creation process - Expand your reach with multi-platform distribution Addressing Common Concerns We tackle important questions about: - Getting started with AI tools if you're feeling behind - Maintaining authenticity when using AI-generated content - Balancing efficiency with quality in your content strategy Building Trust Through Video Content TJ recommends practical strategies for: - Overcoming camera shyness and creating authentic video content - Leveraging short-form video to stand out in a crowded digital landscape - Using video to build trust with your audience at scale Whether you're new to AI or looking to refine your current approach, this conversation offers valuable insights to help you leverage technology in your nonprofit's content strategy. Learn how to create more engaging content, save time, and stretch your resources further. Want to skip ahead? Here are some key takeaways: 06:28 Creating a Brand Bible with AI Learn how to develop a comprehensive guide for consistent messaging across your organization. 12:47 Repurposing Content Across Platforms Discover how to turn one piece of content into multiple formats for maximum reach. 19:36 Overcoming Video Content Hesitation Explore strategies for creating authentic video content that builds trust with your audience. 26:15 Integrating AI into Your Workflow Understand how to incorporate AI tools into your daily tasks for increased efficiency. Don't miss this opportunity to learn how you can ethically and effectively utilize AI to amplify your nonprofit's message and reach more supporters. Tune in for a conversation that could transform your approach to content creation and distribution. TJ Robertson Meet TJ Robertson, founder of TJ Digital—an agency dedicated to helping small and medium businesses stand out in today's AI-driven world. With 16 years in digital marketing, TJ is passionate about transparency, results, and making sure clients show up where it matters most: in AI-powered platforms like Google, ChatGPT, and TikTok. Outside of work, he's a husband, dad of three, and a fan of board games and camping. Learn more at tjrobertson.com https://www.youtube.com/@UCXo0fazQabsLonrHH4t9fBg  https://www.instagram.com/tjrobertsondigital/ https://www.linkedin.com/in/tj-robertson-seo/ https://www.tiktok.com/@tjrobertson52?refer=creator_embed https://www.linkedin.com/in/tj-robertson-seo/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you feeling overwhelmed as you gear up for the busy season? In this solo episode, I'm here to offer a much-needed pep talk and share some powerful mindset shifts to help you navigate the challenges ahead. As we transition from summer mode to year-end campaigns, it's crucial to approach our work with renewed focus and energy. Embracing Imperfection in Your Nonprofit's Communications Let's talk about the paralyzing effects of perfectionism and how it can hinder your progress. I share: - Why minor mistakes in emails or social media posts aren't the end of the world - How to turn communication mishaps into opportunities for engagement - The importance of moving forward despite imperfections Harnessing the Power of Collaboration Drawing inspiration from recent marketing phenomena, we explore: - Strategies for creating buzz around your campaigns through partnerships - How to make it easy for collaborators to amplify your message - The impact of coordinated marketing efforts in your local community Staying True to Your Foundation When things get hectic, it's essential to: - Focus on consistent, foundational activities that drive long-term success - Avoid getting caught up in the comparison game - Remember that small, daily actions lead to significant results over time Want to skip ahead? Here are some key takeaways. 06:22 Turning Mistakes into Opportunities Learn how to reframe communication errors as chances for deeper donor engagement. 12:15 Collaborative Marketing Strategies Discover ways to create a ripple effect in your community through strategic partnerships. 19:30 Maintaining Focus on Core Activities Understand the importance of consistent, foundational work in achieving your nonprofit's goals. Don't miss this opportunity to reset your mindset and approach the busy season with renewed clarity and purpose. Tune in for a conversation that could transform your perspective on nonprofit leadership and impact. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours