Modern Chiropractic Mastery

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire team. Drawing from Gino Wickman’s book Traction and the EOS framework, Dr. Christie outlines a quarterly meeting agenda: start with a positive focus by reviewing wins from the prior quarter, create an issues list (small to big) to surface and address problems, set 3–5 quarterly “rocks” (major projects), and build an indicator scorecard with trailing metrics (e.g., new patients, office visits, revenue, reviews) supported by specific leading indicators that drive results. The meeting should also include a quarterly marketing plan covering events, initiatives, content, and ad spend, with larger issues carried into weekly meetings for execution. It’s a great listen to help you strategize for the remainder of 2026!

Dr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026.The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (designing a remarkable patient experience, including service vs. hospitality). Attendees will leave with a workbook and a clear patient experience plan for their clinic.They discuss the risks of AI—including generic “AI slop,” reduced engagement, and difficulty identifying true expertise—while also highlighting opportunities. Both argue that while AI will raise baseline communication expectations, it will also increase the value of genuine human connection.Dr. Chippendale shares how he uses AI scribing during new-patient visits to stay more present with patients, while Dr. Christie explains how he uses AI to research tissue-healing timelines and improve report-of-findings communication.Throughout the conversation, they emphasize that strong communication builds patient trust, drives referrals, and improves practitioner confidence and enjoyment.Learn more about Dr. Chippendale at patientcentered.co.uk.

Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff. He breaks down common obstacles within all chiropractic clinics. Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.

Dr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago.Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through connections with personal trainers and other clinicians. He and Christie discuss the realities of practicing inside gyms, emphasizing that gym members are a “floor,” not a complete patient base, and the importance of having a plan to graduate to an independent clinic.Dr. Reinlie explains consolidating locations, moving into a 1300-square-foot space with multiple rooms, hiring his first full-time staff member, and focusing on efficiency, pricing, and reinvestment using profit-first principles. His advice centers on learning relationship-building and closely managing finances, supported by coaching and strong clinical competence.

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching. The main discussion outlines seven reasons for coaching resistance:(1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship(2) the “I can figure it out myself” trap and trial-and-error costs(3) imposter syndrome and vulnerability around sharing business details(4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems(5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact(6) isolation and lack of peer sounding boards(7) the “timing” excuse Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.

Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs. They discuss a key mindset shift: seeing yourself as an entrepreneur with a specialty in chiropractic care, not only a doctor focused on craft. Shannon explains Strategic Coach’s Unique Ability framework—activities range from incompetent and competent to the “excellent trap” (superior skill and strong reputation, but boredom), and finally Unique Ability (superior skill plus passion), which she describes as a 10x return. Shannon outlines a leadership model based on self-awareness, team awareness, and business awareness.  They cover delegation extremes that sabotage teamwork: the “delegation death grip” and “drive-by delegation.” Shannon recommends Strategic Coach’s Impact Filter to clarify purpose, ideal outcome, risks, and success criteria. They close with Strategic Coach fit criteria (minimum $200,000 personal income and three years in business) and resources at strategiccoach.com and yourteamsuccess.com.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips. Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address joint degeneration. The episode covers success rates, patient demographics, treatment frameworks, and the importance of combining clinical excellence with effective business practices.

In this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning—and shows how they show up in everyday life and in practice ownership.You’ll learn a simple but powerful framework to regain control of your mindset: Catch it. Check it. Change it. Dr. Christie explains how this three-step process can help you challenge unhelpful thoughts, reduce stress, and make clearer, more intentional choices.He also reflects on the continued growth of Modern Chiropractic Mastery in 2025 and shares exciting opportunities ahead in 2026, including a London Masterclass. The episode wraps with a strong reminder that long-term success doesn’t happen in isolation—having a coach and a community of driven, like-minded professionals can be the difference between burnout and fulfillment.If you’re ready to sharpen your mindset, elevate your practice, and stop letting your thoughts run the show, this episode is a must-listen.

In this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the importance of mentorship. Additionally, they emphasize the value of financial acumen and maintaining a hybrid approach to insurance and cash-based models. Upcoming events, such as the June 20th masterclass in London, are also mentioned, aiming to enhance patient experience. Both hosts share personal reflections on their journeys, the impact of coaching, and their excitement for the future of chiropractic practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adherence—while filtering out low-value noise that consumes time and attention. Dr. Christie shares practical strategies for maintaining focus, including building noise filters, committing to deep work habits, and eliminating at least one source of noise each week, helping chiropractors maximize their limited business and marketing time.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Solomon Thimothy to discuss the intersection of AI search and chiropractic marketing. They delve into how chiropractors can leverage AI search to be found by potential patients, emphasizing the importance of consistent content creation. Solomon shares his expertise in AI search optimization, detailing methodologies such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They also explore practical tools like WriteSonic and Semrush for tracking AI prompts and improving search visibility. The conversation highlights actionable strategies for chiropractors to ensure their practice remains discoverable in the evolving digital landscape. Additionally, Solomon offers insights into conducting audits to assess and improve online visibility. This episode serves as a comprehensive guide for chiropractors looking to enhance their online presence through the latest in AI search technology.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the often-overlooked positives of being a chiropractor. He acknowledges the challenges in the profession but emphasizes that every industry has its issues. Drawing from responses in the Forward Thinking Chiropractic Alliance Facebook group, Dr. Christie highlights various benefits, including integrated settings, flexible schedules, the opportunity for entrepreneurship, and the unique privilege of healing patients. He also mentions the physicality of the job, social interactions, the potential for financial success, and reduced administrative burdens. Dr. Christie encourages listeners to focus on these positives and maintain a 'deep life' by balancing community, craft, constitution, and contemplation.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie speaks with Amy Bukszpan PhD, an ultra-runner and mental performance coach, about the mental aspects of endurance sports and their application in business. Bukszpan shares her experience working with endurance athletes on building mental toughness and resiliency, stressing the importance of flexibility and adaptability. The conversation covers strategies for emotional coping, self-talk, and the importance of having a strong support system. Bukszpan also discusses the parallels between managing a business and training for ultra marathons, emphasizing the need for continuous learning and practice in overcoming challenges. Tune in to learn how resilience in sports can translate to resilience in business.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie reviews the positives and accomplishments of 2025, both personal and professional. He highlights family trips, successful mastermind groups, and record-breaking revenue in his chiropractic practice. Looking ahead to 2026, Dr. Christie outlines his vision, emphasizing continued personal health improvements, revenue growth, new branding initiatives, and impactful collaborations. He also discusses strategies for sustaining business growth and invites listeners to explore coaching services for achieving their own practice goals.

In this episode, Dr. Tim  Bertelsman joins the podcast for the second time to discuss how AI is revolutionizing the chiropractic profession, particularly through its applications in Electronic Health Records (EHR). Dr. Bertelsman shares his excitement about the future of healthcare and the role data plays in improving patient outcomes and satisfaction. The conversation covers the challenges of documentation, the potential of AI to streamline administrative tasks, and the importance of adopting new technologies to remain competitive. Practical examples of how AI can assist in clinical decision-making and content creation are also explored. The episode concludes with insights on the ongoing development of an EHR system designed specifically for chiropractors, aimed at reducing overhead, enhancing efficiency, and elevating the profession.

In this episode of the MCM Student Business Show, hosts Dr. Kevin Christie and Dr. Gage Winkels, along with a special clinical segment from Dr. Mark King, provide invaluable insights for chiropractic students and new graduates. The episode discusses key business strategies such as the importance of emergency and sinking funds, effective marketing with an Allied Health Network, and vital clinical advice including the necessity of becoming great at one skill and the significance of proper patient communication. Dr. Christie and Dr. Winkels also address navigating career development post-graduation, emphasizing the importance of being open to different locations for better job opportunities and success.

In this episode of Modern Chiropractic Mastery, host Kevin Christie welcomes back financial expert Garrett Gunderson, who last appeared on the podcast in 2018. Christie and Gunderson discuss the current financial landscape for chiropractors, emphasizing the importance of financial strategies beyond clinical skills. Topics include earning potential, psychological factors, and the necessity of financial planning for long-term security. Garrett shares his personal journey, including overcoming health issues and navigating business challenges. The episode also highlights resources for financial assessment and advice for both crisis recovery and prosperity enhancement. Listeners will gain valuable insights into making, keeping, and growing their money while maintaining their professional and personal well-being.

In this episode, Dr. Kevin Christie interviews Mark Sanna, a second-generation chiropractor, who shares his personal and professional journey in the chiropractic field.  Mark discusses the evolution of chiropractic care, from starting his practice in Connecticut in the mid-90s to becoming the CEO of Breakthrough Coaching. He emphasizes the importance of chiropractic adjustments, ongoing research, and multidisciplinary collaboration in advancing the profession.  Mark also talks about the significance of the Chiropractic Future strategic plan and emerging technologies like remote therapy monitoring, peptide therapies, and regenerative procedures. He envisions a future where chiropractic care plays a central role in overall health and longevity.LISTEN NOW!!

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie is joined by Carolyn Bolt of Crossfield Design. They discuss their collaboration on updating Dr. Christie's practice and dive into important trends and tips for chiropractic office design in 2025. Topics include the importance of investing in office aesthetics and functionality, the impact of modern design on patient perception and ROI, and practical advice on optimizing office space for both patients and staff. Carolyn shares insights on evidence-based design from hospitals and how these principles can improve chiropractic practices. Additionally, the episode covers the significance of updating office decor within 7-10 years, balancing aesthetics with functionality, and strategies for remodeling without disrupting daily operations.

In this episode, financial advisor and coach Christopher Gandy discusses strategies for tax reduction and asset protection, specifically for healthcare practice owners. Gandy shares insights from his 26 years of experience, highlighting the importance of structuring income through separate entities to minimize tax liabilities. He also delves into defined benefit plans as a potent tool for deferring significant amounts of income, reducing tax rates, and protecting personal assets through the strategic use of trusts and proper ownership structures. Gandy emphasizes the need for profitable practices to explore advanced financial strategies and shares actionable advice for preserving wealth and ensuring long-term financial stability.