Modern Chiropractic Mastery

Are you proud of your patients, your team, and your office?If you hesitate, this is for you. I asked Dr. Lindsay Mumma that exact question on the latest episode of MCM Mastery Show.  Lindsay has been in practice almost 15 years, and she's still excited to show up. That's rare. It's also not an accident. In the episode, we talk about aligning your niche with your culture, and why most owners skip it. They have a feeling something is off, so they layer on another ad, another tactic, another promotion. And it doesn't fix anything. Here's what we dig into:- Why your personal core values and your practice's core values must line up (Lindsay's example: she values autonomy, but her practice values teamwork. Do they clash? Can they work together?)- How she kept re-niching as her interests changed, without turning away the patients outside her niche- How one personal value, family, turned into real practice policy- Why "my patients, my team, my office" complaints usually lead back to one person at the center That last one stings a little. It's supposed to. But here's the good news Lindsay shares: you don't change your personal values. You change your practice's core values. Then you can turn the ship around.Now, the best part. You don't have to just listen. Lindsay is one of our speakers at Thrive 2027, and she's teaching this live. Her session: Aligning Your Niche & Team Culture. You'll do hands-on exercises to define your clinic's culture and make sure it supports your niche and your personal vision for the business. You leave with something you can use on Monday morning, not just notes. Thrive 2027 Clinic Growth SummitJanuary 30-31, 2027Atlanta Airport Marriott Gateway, Atlanta, GA Lindsay is joined by Mark King, Bobby Maybee, Brett Winchester, Holly Tucker, Brandon Steele, and me, with Dr. Curt Kippenberger as emcee. Leadership, marketing, sales, finances, and capacity. All chiropractic-specific. All practical. Early bird pricing ends December 4: - DC: $400 (regularly $500)- Student or Practice Manager: $300 (regularly $400)- Non-DC Team Member: $300 (regularly $400) Bring your team. Culture only changes when the people in it are in the room. See the full lineup and details:  Thrive 2027  DC early bird registration: Thrive DC Early Bird RegistrationStudent / Practice Manager early bird: Thrive Student/Practice Manager Registration P.S. Early bird ends December 4. After that, it's $100 more. Don't leave that on the table.LISTEN NOW!!

In this milestone 500th episode of Modern Chiropractic Mastery, Dr. Kevin Christie reflects on the invaluable lessons learned from nearly a decade of podcasting, sharing the 50 key insights that have shaped his journey and the chiropractic community. From the importance of consistent content marketing to the nuances of patient experience, Dr. Christie dives deep into the principles that can elevate chiropractic practices. He emphasizes the significance of viewing oneself as a resource dealer, the distinction between service and hospitality, and the necessity of building a practice that is both outcomes-driven and financially sound. Listeners will gain insights into effective team management, the role of marketing in practice growth, and how to foster resilience in both personal and professional realms. This episode serves as a comprehensive guide for chiropractors looking to enhance their practices and navigate the evolving landscape of healthcare. Join Dr. Christie as he celebrates this milestone, sharing actionable strategies and reflections that are sure to inspire and empower chiropractors at every stage of their careers.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Michael Woll, co-owner of Posted Social, to break down what it really takes to run successful Facebook and Instagram ads for chiropractic practices.Michael walks through the entire advertising funnel, from getting your ads in front of the right people to generating leads, booking appointments, and ultimately converting those leads into patients. He shares common mistakes chiropractors make with Meta ads and explains why generating leads is only one piece of the puzzle.They also discuss why speed to lead matters, how organic marketing can impact advertising costs, and why your front desk team plays such a critical role in turning leads into actual appointments. Plus, Michael shares how to evaluate your return on ad spend and make smarter decisions about your marketing budget.If you're running Meta ads or considering adding them to your marketing strategy, this episode is packed with practical insights to help you get better results. Be sure to check out the paid ads calculator mentioned in the episode to help you better understand your numbers and plan your next steps.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Chris Gandy back to the show for another conversation about something every chiropractor should be thinking about: building a stronger financial future.Kevin and Chris pick up where their last conversation left off, diving into retirement investing, tax strategies, student loans, and some important changes that have come with the Secure Act 2.0.One of the biggest opportunities they discuss is a newer provision that allows qualifying student loan payments to count toward an employer match in a retirement plan. For chiropractors balancing student loan debt with saving for retirement, this could create an opportunity to make progress on both at the same time.They also dig into the concept of infinite banking and how it can be used as part of a larger wealth-building strategy. Chris explains how chiropractors can think differently about borrowing, interest, cash flow, and using their own money to build and protect wealth over time.Whether you’re an associate trying to make smarter financial decisions or a practice owner thinking about your long-term strategy, this episode offers plenty to consider.If you want to better understand your options, make more intentional financial decisions, and put yourself in a stronger position for the future, this is a conversation you won’t want to miss.

Dr. Kevin Christie interviews CPA and “fractional CFO” Greg Crabtree about the current economic landscape and its implications for chiropractic practices, discussing the importance of understanding financial frameworks and metrics for sustainable growth.Greg shares his insights on the impact of recent economic shifts, emphasizing that the best-run practices are now gaining market share and profitability as weaker competitors exit the field. He explains the difference between scaling and growth, highlighting the necessity of focusing on profit margins rather than just revenue increases.Listeners will learn about the critical financial indicators that can help practices thrive in a challenging market.