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Modern Chiropractic Mastery
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Modern Chiropractic Mastery

Author: Dr. Kevin Christie

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Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.

454 Episodes
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In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie is joined by Carolyn Bolt of Crossfield Design. They discuss their collaboration on updating Dr. Christie's practice and dive into important trends and tips for chiropractic office design in 2025. Topics include the importance of investing in office aesthetics and functionality, the impact of modern design on patient perception and ROI, and practical advice on optimizing office space for both patients and staff. Carolyn shares insights on evidence-based design from hospitals and how these principles can improve chiropractic practices. Additionally, the episode covers the significance of updating office decor within 7-10 years, balancing aesthetics with functionality, and strategies for remodeling without disrupting daily operations.
In this episode, financial advisor and coach Christopher Gandy discusses strategies for tax reduction and asset protection, specifically for healthcare practice owners. Gandy shares insights from his 26 years of experience, highlighting the importance of structuring income through separate entities to minimize tax liabilities. He also delves into defined benefit plans as a potent tool for deferring significant amounts of income, reducing tax rates, and protecting personal assets through the strategic use of trusts and proper ownership structures. Gandy emphasizes the need for profitable practices to explore advanced financial strategies and shares actionable advice for preserving wealth and ensuring long-term financial stability.
In this special episode, we introduce a comprehensive online course designed to help chiropractors become cash confident. Led by experienced chiropractor Dr. Kevin Christie, the course features insights from experts Dr. Holly Tucker and Christine Odle. Over six lessons, participants will learn strategies for increasing revenue and profit margins, understanding financial reporting, planning cash flow, building financial security, reinvesting in their business, and devising a financial plan for 2026. Early bird pricing of $349 is available until November 15th, with the course commencing on December 1st. Participants will also have access to additional resources such as a Slack channel and a Q&A Zoom call.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie introduces the Margin Expander tool and discusses enhancing financial margins for better professional and personal well-being. Dr. Christie details the importance of cash flow, profit margins, cash reserves, debt management, and building a financial fortress. Additionally, he announces the Cash Confident Chiropractor online course starting on December 1st, 2025, designed to guide chiropractors in increasing revenue, understanding financial reports, planning cash flow, and creating a comprehensive financial plan for 2026.
In this episode, Kevin reunites with Molly Cahill to discuss the evolving landscape of Instagram marketing. Following her well-received presentation at the East Mastermind group in Boston, Molly shares insights on new features such as Instagram collaborations, the rise of carousel posts, and the importance of authenticity in social media content. They explore practical strategies for chiropractors to leverage Instagram effectively, the integration of humor and education in posts, and the impactful use of AI to streamline content creation. Molly emphasizes the significance of human plus AI in maintaining a genuine voice while optimizing efficiency. The discussion underscores the necessity for clinics to maintain an active Instagram presence to foster trust and connection with potential patients.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Nick Murphy from Pure Relief Pain Solutions. They explore the benefits and applications of radial and focused shockwave therapy, as well as electromagnetic transduction therapy (EMTT). They discuss the distinct functionalities of each technology, practical applications based on different patient needs, and how each can enhance clinical outcomes. Dr. Murphy shares his insights on effectively integrating these technologies into chiropractic practice, training staff, and ensuring both patient outcomes and financial growth. The conversation also covers considerations for choosing the right equipment and the importance of clinical expertise and investment for successful implementation.
In this solo episode of Modern Chiropractic Mastery, the focus is on overcoming time management obstacles, which often hinder the growth and efficiency of chiropractic practices and revisits the capacity block breakthrough tool. The episode delves into various factors causing time blocks like lack of support staff, clinical duplication needs, mindset challenges, profit and cash management, and delegation issues. Practical strategies to address these blocks are discussed to help chiropractors manage their time more effectively and prioritize tasks to improve their professional and personal lives.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Derek Coburn, an entrepreneur with a background in financial advising, about his new book, 'Let's Retire Retirement.' They explore the outdated concepts of retirement and discuss how to redefine it to reduce anxiety and improve quality of life. Coburn shares insights from his book on how to plan for a more fulfilling retirement by extending work life and focusing on enjoying the present. They also discuss the importance of purpose, the potential for increased longevity, and how different generations are approaching retirement. Coburn emphasizes the value of integrating pleasure and meaningful activities into life now rather than postponing them.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses the concept of clinical capacity blocks, a common issue faced by chiropractic practices that have reached their maximum patient load. The episode outlines several factors contributing to clinical capacity blocks, such as lack of support team members, insufficient clinical duplication, inadequate space, poor mindset, and issues with profit and cash flow. Listeners will learn actionable strategies to overcome various capacity blocks and optimize their practice growth.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Brian Wine from the Wine Group to discuss the intricacies of real estate for medical practitioners, focusing primarily on chiropractors. The episode delves into the benefits and drawbacks of owning versus leasing office real estate, the financial considerations and potential pitfalls in making such investments, and the vital role of professional advice in these decisions.Brian also shares insights on the trends in medical real estate and private equity and provides advice on how chiropractors can strategically manage their real estate assets whether they are starting out or planning to sell their practice.
Priming the Pump

Priming the Pump

2025-09-1820:41

In this solo episode, Dr. Kevin Christie explores the concept of “priming the pump” and how it applies to building a thriving chiropractic practice. Drawing inspiration from Zig Ziglar’s classic metaphor, Dr. Christie explains why consistent effort, strategic planning, and patience are essential for sustainable success. Too often, chiropractors get discouraged when results don’t come immediately, but as he reminds us, growth requires steady input before the rewards start to flow.Dr. Christie also introduces his upcoming Free Student Business Workshop in Boca Raton, Florida, on November 22nd. Designed exclusively for chiropractic students, this half-day event will cover practice analytics, content marketing, community outreach, and other essential business skills rarely taught in school. Attendance is limited to 24 participants, so early registration is encouraged.In the main discussion, Dr. Christie breaks down five key steps to priming the pump in practice:Clarify your vision – Create a motivating long-term and three-year vision.Know your audience – Identify and deeply understand who you serve.Streamline your operations – Build efficient systems for a great patient experience.Amplify your marketing – Stay consistent with content and community outreach.Plan your finances – Gain clarity and control over practice numbers to support growth.Whether you’re just starting out or looking to re-energize your practice, this episode offers both practical advice and inspiration to stay the course, prime the pump, and achieve lasting results.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Eric Eiselt, a seasoned chiropractor with nearly 30 years of experience. They discuss the keys to building a thriving practice within a group setting, highlighting the importance of collaboration and recognizing each practitioner's strengths. Dr. Eiselt shares his insights on maintaining a raving patient base through effective communication, rapport-building, and the necessity of a strong core product: the adjustment. Listeners will gain valuable strategies for navigating the challenges of group practice dynamics, including the significance of present-time consciousness in patient interactions. The conversation also touches on the importance of balancing work and personal life, as well as the role of continuous learning and adaptation in sustaining a long and fulfilling chiropractic career. This episode is a must-listen for chiropractors looking to enhance their practice, foster patient loyalty, and reignite their passion for chiropractic care.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Chris Chippendale for an in-depth discussion on optimizing doctor-patient communication and enhancing team coordination to improve patient outcomes. They explore the complexities of patient retention, the significance of truly listening to patients, and the application of motivational interviewing in chiropractic care. Additionally, they touch upon the importance of effective communication with the clinic team and share insights into an exciting upcoming masterclass in London focused on patient experience.The episode offers valuable advice for both new and seasoned chiropractors seeking to improve their practice communication strategies.
Content Marketing 2025

Content Marketing 2025

2025-08-2828:29

In this episode, we explore the critical role of content marketing in today’s digital landscape—especially for chiropractors aiming to grow their practices and connect with more patients. The host highlights the power of creating consistent, valuable, and relevant content that resonates with your target audience. From blog posts and email newsletters to videos and social media, the discussion emphasizes how a strong content strategy helps build trust, educate your community, and ultimately drive new patient visits. The episode also touches on emerging trends like the influence of AI in search engines and how staying current can give practitioners a competitive edge. Listeners will learn why showing up regularly on multiple platforms—whether it’s Google, Instagram, or YouTube—is essential for maintaining a visible and credible online presence. Creating content isn't just about keeping up appearances—it’s about positioning yourself as the go-to expert in your community.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews Dr. Clayton Skaggs, a mentor and seasoned professional in chiropractic care, about his newly authored book, 'The Power of Doing What Matters.' They delve into the principles of mind-body resilience and how this concept applies to both professional and personal life. Dr. Skaggs discusses his journey, the evolution of his institute, and his ambitious mission to encourage 100 million people to focus on what truly matters. They explore practical strategies for resilience, the importance of a circle of advisors, and maintaining motivation through life’s challenges, making this discussion particularly relevant for chiropractors and anyone looking to enhance their wellbeing.
In this special episode, Dr. Kevin Christie shares a powerful lesson from the Chiropractic Success Academy (CSA) by co-founder Dr. Bobby Maybee. Tackling a universal challenge in practice, Dr. Maybee explores the nuanced topic of “difficult patients”—both those who are truly disruptive and those we may subconsciously reject because they don’t align with our ideal. Dr. Maybee breaks difficult patients into two categories: 1) truly disruptive individuals who violate boundaries, disrespect staff, or ignore treatment plans, and 2) patients we just don’t “vibe” with—those who don’t share our values or personalities but still need care. He challenges chiropractors to reflect honestly: Are you subtly pushing out patients who aren’t your preferred type, and how might that impact your revenue and growth? The episode emphasizes the importance of office policy over personality in handling problematic patients. Dr. Maybee outlines practical tools including a behavioral discharge policy, documentation templates, scripting for redirecting behavior, and front desk red flag checklists. He shares powerful stories from his early practice, including rejecting toxic energy before it enters the office, and the surprising benefits of embracing patients outside your comfort zone. Whether you're refining your clinical boundaries or building emotional intelligence in your team, this episode delivers real-world strategies to improve both practice culture and profitability. 📲 Learn more or join CSA at CSACircle.com ➡️ Got questions? Ask in the CSA Facebook group or email yourcsacircle@gmail.com.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the rollercoaster journey of being a chiropractor. Inspired by a variety of sources, Dr. Christie shares valuable insights on managing the ups and downs of chiropractic practice. Key themes include the importance of focusing on the process rather than the outcomes, maintaining equanimity, and finding your unique ability. Dr. Christie also emphasizes the value of having a strong support network and the necessity of effective strategies for long-term success. Tune in for practical advice on achieving professional growth, staying balanced, and enjoying the journey.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses the intricacies of cash flow with financial planner and entrepreneur Brian Skrobonja. Drawing from his experience and expertise, Skrobonja highlights the essential differences between profit and cash flow, emphasizing the importance of forecasting and managing cash flow effectively. The duo explores strategies for maintaining financial security, leveraging assets, and building a systematic approach to business finances. They also touch on the psychological aspects of financial stability and the significance of having a team of experts, including bookkeepers, accountants, and financial advisors. Skrobonja shares personal anecdotes about his own financial journey and offers practical advice for chiropractors ranging from new practitioners to established business owners.
In this solo episode, Dr. Kevin Christie explores how to elevate the patient experience by minimizing friction across every touchpoint in the care journey. Framing the patient experience around three pillars—clinical outcomes, service, and hospitality—he zones in on service and introduces a checklist-driven approach to creating a friction-free experience.From online scheduling and prompt communication to streamlined payment systems and staff responsiveness, Dr. Christie outlines best practices and common pitfalls. He shares tips on integrating technology like compatible EHR systems, two-way texting, online paperwork, and welcome videos, plus how to manage the revenue cycle efficiently to avoid insurance-related frustrations.You'll also hear about the value of storing payment information, pre-scheduling full treatment plans, and crafting seamless referral and follow-up systems—all aimed at reducing friction and enhancing retention.He closes with a challenge: audit your practice’s friction points and take targeted action.
Join Dr. Kevin Christie in this episode of Modern Chiropractic Mastery for an in-depth conversation with Dr. Andy Galpin, executive director of Parker University's Human Performance Center. Explore innovative approaches to human performance, the collaborative nature of performance and health professionals, and the groundbreaking technologies and programs at Parker University's new 60,000 square-foot facility. Learn about optimizing athlete performance, cutting-edge research, and the important role of objective data in injury recovery and performance enhancement. Dr. Galpin also shares insights into communication strategies for co-managing patients with performance coaches and other specialists. This episode is essential for chiropractors, physical therapists, and anyone interested in the future of human performance and health integration.
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Comments (1)

cachevalleychiro

I've listened to this one 5 times!

Mar 13th
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