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Modern Chiropractic Mastery
Modern Chiropractic Mastery
Author: Dr. Kevin Christie
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© 2019 Modern Chiropractic Marketing Show
Description
Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.
499 Episodes
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In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dan Wood to explore the intricate world of practice finances and analytics. Dan, who has a unique background in corporate finance and experience with Mount Lookout Chiropractic, shares invaluable insights into optimizing financial metrics for chiropractic practices.The discussion delves into the importance of understanding financial forecasting and metrics that can drive growth and sustainability in chiropractic clinics. Dan emphasizes the necessity of aligning compensation structures with individual performance while fostering a collaborative office environment. He provides a detailed look at how to create tailored incentive programs that motivate doctors and enhance overall practice performance.Listeners will benefit from practical advice on how to evaluate the profitability of services, such as integrating physical therapy into chiropractic practices, and the potential implications of transitioning to a cash-based model. Dan also discusses the significance of scenario-based planning, helping practice owners navigate the complexities of financial decision-making in an ever-changing economic landscape.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of the beginner's mindset and its vital role in continuous growth for chiropractors. He reflects on his own journey from a newly graduated chiropractor to a practice owner and the challenges that come with experience. Dr. Christie emphasizes that the moment you believe you have mastered your craft is the moment you stop growing.Listeners will discover the four key elements of maintaining a beginner's mindset: curiosity over certainty, humility over ego, discomfort over comfort, and reps over resume. Dr. Christie shares personal anecdotes and insights on how these principles can reinvigorate your practice and foster a culture of learning and adaptability.Join Dr. Christie as he challenges you to become a beginner again and leverage the power of curiosity and collaboration to thrive in the ever-evolving landscape of chiropractic care.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Mark Fox, the president of CBG, to discuss revolutionary approaches to healthcare that are reshaping the way employers and employees interact with their health plans. Mark shares insights into CBG's innovative "Free and Clear" plan, which aims to eliminate the financial barriers that often prevent employees from seeking necessary care. Emphasized in this episode is the importance of aligning incentives within healthcare, highlighting how traditional insurance models can lead to misaligned interests between providers and patients. Mr. Fox explains how CBG's approach allows employees to access quality care without the burden of deductibles or co-pays, ultimately leading to better health outcomes and significant cost savings for employers. Listeners will be captivated by real-world examples of how companies have successfully implemented these strategies, resulting in improved employee retention, reduced absenteeism, and enhanced overall workplace morale. Fox also discusses the potential for chiropractors to play a vital role in this landscape by partnering with employers to provide on-site care and preventive services. This episode discusses the benefits of a patient-centered model, and how chiropractors can leverage these changes to create thriving practices.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Mark Howarter to discuss the growing role of shockwave therapy in chiropractic practice and how demo days can help introduce this treatment to more patients.Dr. Howarter shares his experience integrating shockwave therapy into his practice, the results he has seen, and the importance of becoming a trusted resource in your community. He explains how effective marketing and patient education can build awareness while creating new opportunities for practice growth.A major focus of the conversation is hosting shockwave demo days. Dr. Howarter discusses how these events allow prospective patients to experience the technology firsthand in a low-pressure setting while learning how it may help with their specific concerns.Listeners will also hear practical tips for organizing successful demo days, partnering with local gyms and wellness organizations, generating referrals, and keeping attendees engaged.Tune in for actionable strategies to effectively market shockwave therapy, create impactful demo events, and seamlessly incorporate this treatment into your existing patient care plans.
In this solo episode, Dr. Kevin Christie clarifies what “scaling” really means for chiropractors: growing in a robust, sustainable way by increasing revenue without matching overhead increases, improving profit margins, and reducing burnout while delivering better patient outcomes. Dr. Christie emphasizes starting with a clear personal and professional vision using Strategic Coach’s R-Factor question and aligning growth goals to that vision rather than adopting someone else’s definition of scale. He discusses functioning in one’s “unique ability” by delegating incompetent, competent, and even excellent tasks that no longer motivate you. Dr. Christie outlines six drivers of a thriving, scalable practice: consistent new patients, an optimized patient experience, care plan commitment, strong adherence through doctor discharge, a transition from acute to performance care, and steady reactivations.








