Modern Chiropractic Mastery

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching. The main discussion outlines seven reasons for coaching resistance:(1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship(2) the “I can figure it out myself” trap and trial-and-error costs(3) imposter syndrome and vulnerability around sharing business details(4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems(5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact(6) isolation and lack of peer sounding boards(7) the “timing” excuse Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.

Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs. They discuss a key mindset shift: seeing yourself as an entrepreneur with a specialty in chiropractic care, not only a doctor focused on craft. Shannon explains Strategic Coach’s Unique Ability framework—activities range from incompetent and competent to the “excellent trap” (superior skill and strong reputation, but boredom), and finally Unique Ability (superior skill plus passion), which she describes as a 10x return. Shannon outlines a leadership model based on self-awareness, team awareness, and business awareness.  They cover delegation extremes that sabotage teamwork: the “delegation death grip” and “drive-by delegation.” Shannon recommends Strategic Coach’s Impact Filter to clarify purpose, ideal outcome, risks, and success criteria. They close with Strategic Coach fit criteria (minimum $200,000 personal income and three years in business) and resources at strategiccoach.com and yourteamsuccess.com.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips. Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address joint degeneration. The episode covers success rates, patient demographics, treatment frameworks, and the importance of combining clinical excellence with effective business practices.

In this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning—and shows how they show up in everyday life and in practice ownership.You’ll learn a simple but powerful framework to regain control of your mindset: Catch it. Check it. Change it. Dr. Christie explains how this three-step process can help you challenge unhelpful thoughts, reduce stress, and make clearer, more intentional choices.He also reflects on the continued growth of Modern Chiropractic Mastery in 2025 and shares exciting opportunities ahead in 2026, including a London Masterclass. The episode wraps with a strong reminder that long-term success doesn’t happen in isolation—having a coach and a community of driven, like-minded professionals can be the difference between burnout and fulfillment.If you’re ready to sharpen your mindset, elevate your practice, and stop letting your thoughts run the show, this episode is a must-listen.

In this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the importance of mentorship. Additionally, they emphasize the value of financial acumen and maintaining a hybrid approach to insurance and cash-based models. Upcoming events, such as the June 20th masterclass in London, are also mentioned, aiming to enhance patient experience. Both hosts share personal reflections on their journeys, the impact of coaching, and their excitement for the future of chiropractic practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adherence—while filtering out low-value noise that consumes time and attention. Dr. Christie shares practical strategies for maintaining focus, including building noise filters, committing to deep work habits, and eliminating at least one source of noise each week, helping chiropractors maximize their limited business and marketing time.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Solomon Thimothy to discuss the intersection of AI search and chiropractic marketing. They delve into how chiropractors can leverage AI search to be found by potential patients, emphasizing the importance of consistent content creation. Solomon shares his expertise in AI search optimization, detailing methodologies such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They also explore practical tools like WriteSonic and Semrush for tracking AI prompts and improving search visibility. The conversation highlights actionable strategies for chiropractors to ensure their practice remains discoverable in the evolving digital landscape. Additionally, Solomon offers insights into conducting audits to assess and improve online visibility. This episode serves as a comprehensive guide for chiropractors looking to enhance their online presence through the latest in AI search technology.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the often-overlooked positives of being a chiropractor. He acknowledges the challenges in the profession but emphasizes that every industry has its issues. Drawing from responses in the Forward Thinking Chiropractic Alliance Facebook group, Dr. Christie highlights various benefits, including integrated settings, flexible schedules, the opportunity for entrepreneurship, and the unique privilege of healing patients. He also mentions the physicality of the job, social interactions, the potential for financial success, and reduced administrative burdens. Dr. Christie encourages listeners to focus on these positives and maintain a 'deep life' by balancing community, craft, constitution, and contemplation.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie speaks with Amy Bukszpan PhD, an ultra-runner and mental performance coach, about the mental aspects of endurance sports and their application in business. Bukszpan shares her experience working with endurance athletes on building mental toughness and resiliency, stressing the importance of flexibility and adaptability. The conversation covers strategies for emotional coping, self-talk, and the importance of having a strong support system. Bukszpan also discusses the parallels between managing a business and training for ultra marathons, emphasizing the need for continuous learning and practice in overcoming challenges. Tune in to learn how resilience in sports can translate to resilience in business.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie reviews the positives and accomplishments of 2025, both personal and professional. He highlights family trips, successful mastermind groups, and record-breaking revenue in his chiropractic practice. Looking ahead to 2026, Dr. Christie outlines his vision, emphasizing continued personal health improvements, revenue growth, new branding initiatives, and impactful collaborations. He also discusses strategies for sustaining business growth and invites listeners to explore coaching services for achieving their own practice goals.

In this episode, Dr. Tim  Bertelsman joins the podcast for the second time to discuss how AI is revolutionizing the chiropractic profession, particularly through its applications in Electronic Health Records (EHR). Dr. Bertelsman shares his excitement about the future of healthcare and the role data plays in improving patient outcomes and satisfaction. The conversation covers the challenges of documentation, the potential of AI to streamline administrative tasks, and the importance of adopting new technologies to remain competitive. Practical examples of how AI can assist in clinical decision-making and content creation are also explored. The episode concludes with insights on the ongoing development of an EHR system designed specifically for chiropractors, aimed at reducing overhead, enhancing efficiency, and elevating the profession.

In this episode of the MCM Student Business Show, hosts Dr. Kevin Christie and Dr. Gage Winkels, along with a special clinical segment from Dr. Mark King, provide invaluable insights for chiropractic students and new graduates. The episode discusses key business strategies such as the importance of emergency and sinking funds, effective marketing with an Allied Health Network, and vital clinical advice including the necessity of becoming great at one skill and the significance of proper patient communication. Dr. Christie and Dr. Winkels also address navigating career development post-graduation, emphasizing the importance of being open to different locations for better job opportunities and success.

In this episode of Modern Chiropractic Mastery, host Kevin Christie welcomes back financial expert Garrett Gunderson, who last appeared on the podcast in 2018. Christie and Gunderson discuss the current financial landscape for chiropractors, emphasizing the importance of financial strategies beyond clinical skills. Topics include earning potential, psychological factors, and the necessity of financial planning for long-term security. Garrett shares his personal journey, including overcoming health issues and navigating business challenges. The episode also highlights resources for financial assessment and advice for both crisis recovery and prosperity enhancement. Listeners will gain valuable insights into making, keeping, and growing their money while maintaining their professional and personal well-being.

In this episode, Dr. Kevin Christie interviews Mark Sanna, a second-generation chiropractor, who shares his personal and professional journey in the chiropractic field.  Mark discusses the evolution of chiropractic care, from starting his practice in Connecticut in the mid-90s to becoming the CEO of Breakthrough Coaching. He emphasizes the importance of chiropractic adjustments, ongoing research, and multidisciplinary collaboration in advancing the profession.  Mark also talks about the significance of the Chiropractic Future strategic plan and emerging technologies like remote therapy monitoring, peptide therapies, and regenerative procedures. He envisions a future where chiropractic care plays a central role in overall health and longevity.LISTEN NOW!!

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie is joined by Carolyn Bolt of Crossfield Design. They discuss their collaboration on updating Dr. Christie's practice and dive into important trends and tips for chiropractic office design in 2025. Topics include the importance of investing in office aesthetics and functionality, the impact of modern design on patient perception and ROI, and practical advice on optimizing office space for both patients and staff. Carolyn shares insights on evidence-based design from hospitals and how these principles can improve chiropractic practices. Additionally, the episode covers the significance of updating office decor within 7-10 years, balancing aesthetics with functionality, and strategies for remodeling without disrupting daily operations.

In this episode, financial advisor and coach Christopher Gandy discusses strategies for tax reduction and asset protection, specifically for healthcare practice owners. Gandy shares insights from his 26 years of experience, highlighting the importance of structuring income through separate entities to minimize tax liabilities. He also delves into defined benefit plans as a potent tool for deferring significant amounts of income, reducing tax rates, and protecting personal assets through the strategic use of trusts and proper ownership structures. Gandy emphasizes the need for profitable practices to explore advanced financial strategies and shares actionable advice for preserving wealth and ensuring long-term financial stability.

In this special episode, we introduce a comprehensive online course designed to help chiropractors become cash confident. Led by experienced chiropractor Dr. Kevin Christie, the course features insights from experts Dr. Holly Tucker and Christine Odle. Over six lessons, participants will learn strategies for increasing revenue and profit margins, understanding financial reporting, planning cash flow, building financial security, reinvesting in their business, and devising a financial plan for 2026. Early bird pricing of $349 is available until November 15th, with the course commencing on December 1st. Participants will also have access to additional resources such as a Slack channel and a Q&A Zoom call.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie introduces the Margin Expander tool and discusses enhancing financial margins for better professional and personal well-being. Dr. Christie details the importance of cash flow, profit margins, cash reserves, debt management, and building a financial fortress. Additionally, he announces the Cash Confident Chiropractor online course starting on December 1st, 2025, designed to guide chiropractors in increasing revenue, understanding financial reports, planning cash flow, and creating a comprehensive financial plan for 2026.

In this episode, Kevin reunites with Molly Cahill to discuss the evolving landscape of Instagram marketing. Following her well-received presentation at the East Mastermind group in Boston, Molly shares insights on new features such as Instagram collaborations, the rise of carousel posts, and the importance of authenticity in social media content. They explore practical strategies for chiropractors to leverage Instagram effectively, the integration of humor and education in posts, and the impactful use of AI to streamline content creation. Molly emphasizes the significance of human plus AI in maintaining a genuine voice while optimizing efficiency. The discussion underscores the necessity for clinics to maintain an active Instagram presence to foster trust and connection with potential patients.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Nick Murphy from Pure Relief Pain Solutions. They explore the benefits and applications of radial and focused shockwave therapy, as well as electromagnetic transduction therapy (EMTT). They discuss the distinct functionalities of each technology, practical applications based on different patient needs, and how each can enhance clinical outcomes. Dr. Murphy shares his insights on effectively integrating these technologies into chiropractic practice, training staff, and ensuring both patient outcomes and financial growth. The conversation also covers considerations for choosing the right equipment and the importance of clinical expertise and investment for successful implementation.