The Shopify Solutions Podcast

10/28/26 Episode Summary Mark Gillilan, founder of Kyoto Botanicals, runs his CBD and functional mushroom brand entirely on his own. He and Scott discuss what he’s learned teaching himself Shopify code, and the apps that earn their place in his store. Topics include: Cleaning up leftover code from uninstalled appsDuplicating your theme and tracking changes in GitHubUsing IndexNow and Bing to improve AI search visibilityJudge.me reviews and their influence on AI recommendationsCart drawer up...

10/14/26 Episode Summary This week, Scott talks with Skip, founder of KAFX Body, a natural deodorant brand built around patented coffee-oil technology. What started as a dad trying to solve his triplet sons' body odor became a business overnight when one TikTok video hit a million views. Skip shares how he proved coffee oil works as a natural antimicrobial, why his customers care more about results than science, and how showing his struggles built a loyal community. He also explains how AI ...

9/30/26 Episode Summary JT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growth: Catalog expansion: curating and reselling other brands' products that meet his quality bar, including wholesale vs. dropship, partner deals, and margins.Advertising: building in-house skill in Google a...

9/16/26 Episode Summary Answer Engine Optimization is how your products get recommended when a shopper asks ChatGPT, Claude, or Gemini what to buy. Two of my clients are now getting about 7% of their sales from AI, so this is a real channel, even though it's still under 1% of retail traffic overall. In this episode I walk through the two halves of AEO work: on-site, which is the structured data and content that controls how AI understands your products, and off-site, which is the third-part...

9/2/26 Episode Summary Shoppers hit your 404 page when a URL is mistyped or when a product or collection has been deleted, so it matters for SEO and user experience. Shopify Analytics won't show you your 404s easily, but Google Search Console will — under Pages, look for "Not found (404)." Then create redirects in the Shopify admin under Content → Menus → URL Redirects. Shopify makes these 301 permanent redirects automatically, and pointing a dead product to its main collection beats dumpin...