Commercial Real Estate Training Online

In today’s commercial real estate landscape, building a successful business isn’t just about closing deals—it’s about becoming the go-to professional clients rely on time and again. At the core of every thriving real estate practice lies one unshakable truth: trust is everything. Without it, even the sharpest market insights or most aggressive outreach strategies fall flat. In this episode, John Highman talks about the importance of your activities of 'trust' and 'accuracy' to help you build a better real estate business. We explore why trust and accuracy aren’t just soft skills—they’re critical differentiators that set top-performing agents apart. From the first email to the final handshake, every detail communicates your commitment to clarity, consistency, and client care. We’ll dive into strategies to help you build credibility from day one, establish professional discipline, and foster a reputation that not only attracts clients but keeps them coming back.

In this energising podcast episode, we explore what it really takes to build a successful career in commercial real estate—right from the first step. Sure, the property market is changing, but as agents, we are part of that change, and you can enjoy plenty of momentum in your real estate business from that. Think about your activities last week and compare it to now. Whether you're starting a new week or embarking on your career journey, this episode provides a tactical guide to building momentum in commercial real estate, cultivating client relationships, and optimising your daily routine for high performance.  There are plenty of things that you can do today. You'll learn why the most potent agents don't wait for opportunity—they create it, systemise their actions, and consistently show up where it counts. The property market is all around you and you can put yourself further into it. Check out the ideas in the podcast to see if you can use those ideas. This is a must-listen for new and experienced agents alike. The insights shared will help you refocus your efforts, develop stronger market discipline, and take purposeful action in a highly competitive environment. Start the week strong, and finish it with results. Get the clients and the listings you are looking for. Also check out this article for more ideas: https://commercial-realestate-training.com/commercial-real-estate-agent-career-start-strong-from-the-start/

In this podcast episode, we explore what it truly takes to move ahead in commercial real estate sales and leasing. If you’ve ever felt overwhelmed by the volume of daily tasks or unsure where to focus your time for maximum impact, this session will help you reset your priorities and take control of your workday. Commercial real estate success doesn’t come from being busy—it comes from being focused. In this episode, I unpack the daily habits and time-blocking strategies that top agents use to consistently win more listings, close more deals, and build lasting client relationships. You'll learn how to apply the 80/20 rule to your schedule, where to spend your first three hours of each day, and why consistent prospecting is the non-negotiable key to growth. Whether you're in sales, leasing, or property management, this episode will help you clarify your focus, improve your results, and accelerate your career trajectory in brokerage. Let’s dive into the actions that really matter—and how you can own your time to win more business. 

In today’s episode, we’re diving deep into one of the most powerful yet often overlooked tools in commercial real estate: your prospect list. More than just a collection of contacts, your list is the foundation of future business—it’s a living pipeline that can bring you listings, clients, deals, and long-term success. But here’s the question: is your list truly working for you? Far too many agents rely on their office branding or generic marketing to generate leads, when in reality, over 75% of quality opportunities come from the relationships you’ve personally built and nurtured. In this episode, I’ll walk you through five proven strategies to help you build a ‘captive’ prospect list—one that delivers consistent, high-quality results. You’ll learn how to: Build and maintain momentum in your database with daily prospecting habits Engage commercial property investors with precision and purpose Connect with local business owners and become their trusted real estate advisor Dominate your geographic area through local expertise and presence Leverage your online voice to create inbound interest and recognition This is not about cold contacts—it’s about building meaningful connections that open doors to deals and listings again and again. Whether you’re just starting out or ready to tighten up your prospecting process, this episode will give you the tools and mindset to transform your database into a powerful business engine. Let’s get started. Also check out this article at our website as a real estate prospecting resource to help you further.

In today’s episode by John Highman, we dive into Results-Based Listing Strategies for Commercial Real Estate Agents—a critical success factor for any commercial real estate agent aiming to build momentum and win more exclusive listings. Sure, the property market is changing and active in many different ways and that is an advantage for all of us. The idea is that you can get more involved with people and properties across sales and leasing activity. Conversations create new business. Here is an article for real estate agents on this topic worth copying and keeping. Whether you're in sales or leasing, the quality and consistency of your listing approach will directly impact your market share and income. It's time to think about the future when it comes to clients and properties, depending on your location and your preferred property types. So, whats important in this podcast today? I’ll walk you through proven strategies to enhance prospecting, improve client engagement, and position yourself as the go-to agent in your territory. You could say that it is a 'rethink' for agents at this time of year. If you’re ready to sharpen your focus and achieve stronger listing results, this episode is for you.

The agents who go beyond routine processing and adopt a proactive, creative approach are the ones who prosper in the rapidly changing commercial real estate market of today. Successful agents are now acting more like producers than just transaction processors, generating opportunities, building connections, and influencing the market in ways that differentiate them from their rivals. Using that producer mindset to propel growth and add substantial value to your company is the main focus of this episode. Check out this article from our website as a resource on this important topic. Imagine turning your everyday routine into a dynamic process of strategic creation, where each property transaction and client interaction serves as a springboard for developing a unique brand rather than merely being a chore to be completed. You can strengthen your networks, enter new markets, and eventually gain a bigger market share by reevaluating conventional approaches and implementing creative tactics. This change entails making deliberate choices, utilising the appropriate resources, and having a thorough awareness of your clients' needs in order to provide them with outcomes that are profoundly meaningful rather than merely process-oriented services. Come along as we explore practical tactics, real-world success stories, and actionable insights that will enable you to go from being a data processor to a real opportunity creator. This conversation will provide you with the thorough guidance you need to advance your career, regardless of your goals—reviving your approach, gaining the trust of your clients, or just standing out from the crowd.

Welcome to the Commercial Real Estate Coach Podcast, where we bring you the tools, tactics, and insights to thrive in today’s fast-moving property market. Whether you're a seasoned agent or building your presence, this show is your guide to greater success. In today’s episode with John Highman, we’re unpacking one of the most powerful—and often underused—resources in commercial real estate: your prospect list. This list isn’t just a contact log; it’s the engine behind your listings, deals, and client relationships. Also check out our article from our website, where you can print and retain the resource for reference in moving ahead. https://commercial-realestate-training.com/what-every-real-estate-agent-needs-to-know-about-improving-sales-results/ In any property market, you can do much more with your client and prospect contacts. It all comes down to you reaching out to people in a professional way that attracts their interests and focus when they get to commercial real estate challenges or opportunities. You could also say that it is about 'relevance' in the property market. Build your focus with people around contact activity and relevance as an agent. So, what is all this about today? I’ll be sharing five high-impact strategies to help you create and manage a prospect list that delivers consistent, qualified opportunities. We’ll talk about database growth, engaging with key investor types, connecting with business owners, dominating your local area, and building influence through digital marketing. If you’re looking to sharpen your edge and build a strong pipeline for future business, you’re in the right place. Let’s dive in.

Welcome back to the Commercial Real Estate Coach Podcast with John Highman—the show that helps brokers, agents, and property professionals all around the world win more listings, close more deals, and grow their personal brand in today’s competitive property market. Also check out our article resource at our website for your reference and actioning in finding better clients and plenty of them. In this episode, we're diving into a critical success factor for every commercial agent—your prospect list. It's more than a bunch of names in a database. It’s your business pipeline, your marketing engine, and the foundation of every future deal. So today, I’ll walk you through five proven strategies to build and manage a high-performing prospect list. We’ll cover how to grow your list consistently and daily, connect with key investors and business owners, dominate your local territory, and use social media for greater influence. If you want better listings and more conversions, this is the episode for you. Let’s get into it.

In today’s episode, we’re diving into some practical ways to find listings in commercial real estate. Success in this part of the property industry is based on the quality of your connections and how you work your database over time. Please consider reflecting on your current connections and explore ways to enhance them. As the local real estate agent, your connections are valuable to the clients that you serve. Here is an article to help you with more listing momentum: https://commercial-realestate-training.com/create-a-quality-focused-sales-business-in-commercial-real-estate/ So, what is the focus of the podcast? The podcast focuses on personal improvement for agents across all locations. I share proven strategies to help you strengthen relationships with property owners, developers, business owners, and investors — the people who are pivotal to uncovering new opportunities. They are the people who need frequent assistance and innovative ideas related to property. What is the message? Building a strong network is one thing, but truly While building a strong network is important, truly leveraging it to uncover listings requires strategy and consistency.  In this episode, I’ll walk you through how to deepen your professional connections, open more doors for new business, and create a more reliable listing pipeline. Whether you’re just starting or looking to sharpen your prospecting systems as an agent, this episode is packed with actionable insights you can use immediately. Tune in now and take your listing efforts to the next level!

In today’s shifting commercial property market, top agents aren’t relying on luck—they’re refining their strategies, aligning to market changes, and doubling down on the daily actions that bring results. In this podcast episode featuring John Highman, we explore the factors that set apart high-performing commercial real estate agents and explore strategies to enhance your performance in a more competitive setting. Check out the full article right here: Top Agents – Expecting More Commercial Real Estate Listings This Year – Commercial Real Estate Training As this property market changes, you can be part of the growth and change of the market. You can engage with a wider range of clients and diverse property scenarios. In this podcast, you will have the formula for doing that. ✅ Learn why mindset shapes outcomes in listing activity ✅ Discover how to align your prospecting, presentations, and negotiations with client expectations ✅ Explore four powerful ways to build momentum and grow listing numbers this year This is your opportunity to reframe how you approach your CRE territory—and start expecting more from yourself, your pipeline, and your potential. 🎯 If you want more listing appointments, better engagement with owners, and greater deal conversions, this episode is for you.

  Podcast Episode Overview: Building Momentum with Quick Wins in CRE In this episode of the commercial real estate agent podcast, we’re diving into a powerful topic that can transform your commercial real estate results—creating momentum through quick wins. John Highman shares proven strategies and systems that can help you get more penetration and progress in finding listings and clients in your property market today. Have things changed in the property market this year? Yes, certainly. In today’s market, it’s more important than ever for agents to get closer to the local area, understand what’s happening on the ground, and position themselves as the go-to expert for property solutions. Momentum doesn’t happen by chance—it’s built through daily, deliberate action. Check out our website here with plenty of other articles on this topic.     People First One of the most effective ways to generate that forward motion is by getting closer to the people in your territory. That means more face-to-face conversations, more local business outreach, and more research into who owns what, what’s for lease, and what’s for sale. You become more relevant, helpful, and trusted when you know the stories behind the properties and the plans behind the businesses. Think about your property market now and compare it to the last couple of years. Have things changed for you with enquiry and listings? The answer is 'probably'. For that very reason, this podcast today will help you get some momentum back into your focus and activity. Look around your market and check out the property precincts and situations. That is the important research to do. We also cover how to research property types and locations and how that focus helps you uncover untapped opportunities. Don't forget to specialise in property types and precincts. When you know your niche and the key buildings in it, you’re more efficient in your prospecting, more strategic in your presentations, and more likely to uncover quick wins that others miss. Agent Consistency Finally, we talk about consistency—the foundation of momentum. Success in real estate doesn’t come from a burst of energy once in a while. It comes from turning good actions into great habits. Always keep things simple in your real estate business and activities every day. In this episode, I’ll give you simple, practical ideas to bring more structure into your day so you can find listings faster, connect with the right people, and grow your pipeline.

In today’s competitive and constantly shifting commercial real estate market, it’s more important than ever for agents to set strong foundations in their business. That means going beyond reacting to opportunities and instead strategically creating them.  In this podcast episode by John Highman, we explore how commercial real estate agents can better direct their efforts today to find quality clients and property listings, even when market conditions are evolving and shifting. Participate actively in the real estate changes occurring around you. Who are the people that you know and what do they need to help them move forward? Get closer to the people. Put yourself into your property market and make sure that you are part of the shifts and changes going on, so you can share information and be of the highest value to the clients and prospects that you serve. Check out the full article here and print it for your records: Building Your Future: A Guide to Long-Term Sales Planning – Commercial Real Estate Training Generating New Business If you’ve been wondering how to generate consistent results, attract better listings, and build long-term relationships with high-value clients, this episode is for you. We cover the key focus areas driving commercial real estate success – market specialisation, client profiling, local area prospecting, and building value in your daily routines. These elements are not just good practices – they are the cornerstones of building a reliable and rewarding real estate business. You’ll hear actionable tips on how to define your ideal client, align your services with the right property types, and position yourself as the local expert that people turn to when they need advice or a result. We also discuss how to create more momentum for yourself through daily prospecting habits, pipeline tracking, and strategic follow-up – ensuring that your efforts today lay the groundwork for future deals and repeat business. Take Real Estate Control It’s a good property market, albeit a changing one. Whether you’re just starting out or looking to sharpen your existing approach, this episode will give you practical insights to help you work smarter, connect more meaningfully with clients, and find the listings that matter most. Tune in and take the next step in building a strong, sustainable real estate career.  

In the competitive world of commercial real estate, capturing attention is key, and that is where your choice of the best method of sale is so important. As a commercial real estate agent, you always have options for promoting a property for sale. Understand what the property market is doing in your location in terms of different property types, and then choose the best method of sale accordingly. Position the property in the market. The best method of sale will do that. In this podcast by John Highman today, we share specific ideas about how sales methods differ and what aspects of the property market you should consider when promoting your listing. Ensure that every property listing effectively targets the relevant market in each instance. Select the most suitable method of sale to complement the property and its location. Recognise that each particular property will suit a target market, and your job is to, therefore, tap into that audience segment. That is where the method of sale will help you. What is one of the most crucial targets when promoting a property for sale? The simple answer is to boost inquiry. There are always people looking to buy commercial investment property and your choice of the target audience will help with that momentum. Visit our website for more tips on the best sales methods in today's property market. Here is the link: https://commercial-realestate-training.com 

In today's competitive commercial real estate market, standing out as an agent requires innovative and effective strategies. Our latest podcast episode delves into the transformative power of location-based prospecting as a game-changing business strategy for commercial real estate agents specializing in sales and leasing. Think about your property market and consider how you would like to make it grow; then use location-based prospecting as a base strategy. Get a full copy of the podcast episode text here at the website: https://commercial-realestate-training.com/how-to-use-location-based-prospecting-to-grow-your-real-estate-business/ Why do this? Discover how harnessing the power of data and local insights can give you a competitive edge, enabling you to identify and connect with high-potential prospects within specific geographic areas. By tailoring your approach to the unique characteristics of each location, you can build stronger relationships, uncover hidden opportunities, and close deals faster. Join us as we explore the practical benefits of this targeted strategy, from maximizing marketing ROI to streamlining your lead generation efforts. Whether you're a seasoned professional or just starting out, this episode offers valuable insights and actionable tips that will help you navigate the evolving landscape of commercial real estate with confidence and success. Tune in and revolutionize your prospecting approach today—your next big deal could be just around the corner! 🎧

In the fast-paced realm of commercial real estate, as an agent, mastering effective time use is akin to wielding a superpower. Every minute counts when you're juggling prospecting, marketing, client meetings, property showings, and market research. The use of your time is so important to the results you can get in your real estate business in the coming year. One common frustration for most commercial real estate agents will be the creation of new business and the systems they use to achieve that. Every day there are pressure points on agents to achieve better results, create momentum with transactions, and find new business. The effective use of your time will help you achieve better results; ultimately, that is the system you should strive to apply in your diary. One strategy to elevate your time management game is the "Time Blocking" technique. By segmenting your day into dedicated blocks for specific tasks—like prospecting leads from 9 AM to 10 AM and focusing on deal analysis from 2 PM to 3 PM—you can minimise distractions and heighten productivity. You can also choose to optimise the things that are more important to the use of your time and the results that you seek. What are your priorities? Consider prospecting for new business, clients, transactions, marketing, inspections, and negotiations. Some days for you will see more bias on one of more of these items. You can prioritise your daily activities to a '1,2,3' system. The most important things will be the item '1' issues; they have to be done. So the question is, 'What are those item 1 issues for you?' Let's look at some other tools as well. Consider leveraging technology. Utilise apps that automate reminders or schedule follow-ups seamlessly; this not only keeps you organised but also frees up mental space for strategic thinking. Consider implementing the "Two-Minute Rule": if a task takes less than two minutes, tackle it immediately rather than adding it to your growing list. Additionally, don’t overlook the power of delegation because a lot of what needs to be done in commercial real estate sales or leasing can be done by administrative staff. Whether it's hiring an assistant or collaborating with another agent on larger deals, sharing responsibilities can amplify efficiency and allow you to focus on high-impact activities that drive revenue growth. Balancing urgency with importance will ultimately pave the way for sustained success in this competitive industry. Check out the podcast for practical ways of improving your real estate business through better use of your time and your diary. Read the full article here: https://commercial-realestate-training.com/battle-tested-time-management-systems-for-commercial-real-estate-agents/

In this episode, we dive deep into the critical decisions and numerical strategies that commercial real estate agents must consider when prospecting and closing new deals. Understanding the importance of listing choices and the impact of numbers can significantly enhance your success in the competitive real estate market. We'll explore key factors such as market analysis, property valuation, and client needs, providing you with actionable insights to refine your approach and achieve better outcomes. Whether you're a seasoned agent or just starting out, this episode is packed with valuable tips and strategies to help you navigate the complexities of commercial real estate transactions. Tune in and elevate your game with expert advice and practical guidance. Get your copy of the full episode text at Ideal Choices in Listing Numbers in Commercial Real Estate Agency – Commercial Real Estate Training    

Today, successful commercial real estate marketing requires a well-directed and focused approach. Your ability to generate elevated inquiries for quality listings is a testament to your expertise as an agent. Clients will feel more confident if you build connections and conversations around all your listings and your location. In this podcast, John Highman shares simple yet effective steps to better marketing of your commercial real estate listings. Get a copy of the full text of this audio at: https://commercial-realestate-training.com/high-powered-marketing-tips-for-commercial-real-estate-agents/ In my experience, low-quality and overpriced listings can waste a lot of your time as an agent. To avoid this, only take on listings that are well-structured, located, and priced correctly. It is important to list your properties correctly, at the right price, and the right way. It is usual for the local property market to undergo significant changes and adjustments. When pitching your local real estate services to clients, you should use comparable evidence from other local properties. Identify what is happening in the local property market with your client's focus and interest in properties. List at the right price every time. If the client refuses to accept today's market trends, it may be best to walk away from the listing rather than wasting time trying to negotiating a compromise. Overpriced listings tend to generate little interest and can result in a disappointing outcome for both parties involved. Failing to adhere to market trends often leads to disillusioned clients and lost time. It's essential for agents not to fall into this trap and instead focus on pursuing other commercial real estate opportunities and clients who are willing to work within current market conditions.  

As an agent, your time is your most valuable resource. In the fast-paced world of commercial real estate, momentum can be a game changer. John Highman shares some focus points in this podcast for using your time effectively in growing commercial real estate sales and leasing. Picture your day as a train gathering speed—the more you build up that initial push, the easier it becomes to keep moving forward. Start each morning with small wins: respond to emails, make those introductory calls, or finalize property listings. These seemingly minor tasks create an energetic ripple effect. As you tackle your to-do list and celebrate tiny victories throughout the day, you'll notice how motivation builds upon itself. Just like snow cascading down a hill—what begins as a few scattered flakes can transform into an unstoppable avalanche! Embrace this energy by setting time blocks for high-priority tasks when you're most alert. Don't underestimate the power of rhythm and processes in your work routine; find what times fuel your focus best and align challenging tasks with them. Remember to maintain flexibility—sometimes opportunities pop up unexpectedly—and harness their potential without losing sight of your goals. Whether it’s closing deals or networking at events, let that growing momentum guide you toward sustained success in your commercial real estate journey. Visit our website here for more tips on commercial real estate time management: https://commercial-realestate-training.com 

In the fast-paced world of commercial real estate, setting the right price for a property listing is more than just a number—it's a strategic decision that can make or break a deal. As a sales agent, your expertise in evaluating the market, understanding the value of the property, and communicating this to your clients is crucial.  Check out our detailed post on this topic right here: https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ In our latest podcast, we delve into the intricacies of pricing strategies and their pivotal role in the listing process. We discuss the best marketing methods that highlight the property's worth and resonate with the intended audience. We explore the campaign process, emphasizing the importance of targeting the right demographic to ensure maximum exposure and engagement. Join us as we provide insights and practical advice on navigating the complexities of commercial real estate pricing. Whether you're a seasoned professional or new to the industry, this podcast will equip you with the knowledge to guide your clients and secure successful outcomes confidently. Tune in to learn about: - The art of setting a competitive price that reflects the current market trends. - Innovative marketing techniques tailored to captivate the right buyers. - Crafting a compelling campaign narrative showcasing the property's unique selling points. - Leveraging data analytics to fine-tune your marketing approach and pricing strategy. Don't miss out on this valuable resource designed to enhance your expertise and effectiveness as a commercial real estate sales agent. Listen now and elevate your property listings with precision pricing and targeted marketing.  Read the full article right here  https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ Remember, in commercial real estate, the right price is not just a figure—it's the foundation of a successful sale. Let's make every listing count.

In the competitive world of real estate, agents are constantly seeking new strategies to expand their client base and secure more listings. One traditional method that remains a staple is cold calling. However, this approach is not without its challenges. Today, we delve into the common hurdles real estate agents face when making cold calls and offer practical solutions to turn these potential setbacks into successful opportunities.   Check out and print the full article about cold calling at our website right here.   The Hurdle of Rejection Rejection is an inherent part of the cold-calling process. Many agents struggle with the negative responses they receive, which can lead to demotivation and reluctance to continue.   Solution: Embrace Rejection as a Learning Tool Successful agents understand that rejection is not personal. Each 'no' brings you closer to a 'yes' and provides valuable insights into your approach. Use rejection as feedback to refine your pitch and improve your communication skills.   The Challenge of Gatekeepers Gatekeepers, such as receptionists or personal assistants, can block an agent's access to potential clients.   Solution: Build Rapport with Gatekeepers Treat gatekeepers with respect and kindness. Establishing a positive relationship not only increases your chances of being put through to the decision-maker but also gives you a sense of control over the situation. Remember, if approached correctly, gatekeepers can become your allies.   The Issue of Timing Finding the right time to call can be tricky. Call too early, and you may catch someone before their day has begun; too late, and they may be winding down.   Solution: Optimize Your Calling Schedule Through trial and error, identify the time slots that yield the best response rates. Typically, mid-morning and mid-afternoon are effective times to reach out.   The Problem of Lack of Preparation Cold calls made without adequate preparation often result in poor delivery and a lack of confidence.   Solution: Prepare and Practice Before dialling, ensure you clearly understand your value proposition and the needs of the person you're calling. Role-play various scenarios with colleagues to build confidence.   The Obstacle of Irrelevance In marketing messages, standing out is more important than ever.   Solution: Personalize Your Approach Research your prospects before calling. Tailor your message to address their needs and interests, making your call relevant and engaging.   By addressing these common problems with thoughtful solutions, real estate agents can transform their cold-calling efforts from dreaded tasks into rewarding activities. These solutions have the power to inspire and motivate, turning potential setbacks into successful opportunities. Persistence and a positive attitude are crucial to success in cold calls. Happy dialling!