Claim OwnershipReal Business Owners
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© Trevor Cowley
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Trevor Cowley is on a mission to help business owners at any level develop personally and professionally by sharing his past experience building several successful business ventures. It's his goal to convey effective techniques and strategies that any business owner can implement TODAY.
339 Episodes
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In this episode of "Real Business Owners," Trevor Cowley sits down with Mike Merrill, a seasoned entrepreneur and family man, to delve into the principles of building a legacy that transcends generations. Mike shares his journey of balancing personal ambitions with family responsibilities, highlighting the importance of teaching his children resilience, financial literacy, and the value of hard work. He emphasizes the necessity of allowing his kids to experience their own struggles and triumphs, rather than handing them shortcuts, thereby fostering a stronger, more self-sufficient next generation. Through candid conversations about the quality of life, the essence of true wealth, and the responsibilities of legacy-building, this episode provides invaluable insights into creating a lasting impact both in business and within the family.
Follow Primal Performance on Instagram: primalperformancesupps
Or visit the website: https://primalperformancesupps.com/
If you are ready to level up professionally and personally go to joinrbo.com
This week, Kale and Trevor are joined by Justin Schoener. Justin is a custom truck designer and builder and has been in the custom truck building business for the past 20+ years. Starting with his own 80s Chevrolet with a lift, to now having owned and flipped over 150 personal trucks, his goal is to make any custom build ride and drive better than a stock model and to instill that level of pride and perfection into his business.
In this episode, they talk about the importance of having standards, why you need to get off your tools to grow your business, and the ups and downs of Justin's entrepreneurial journey!
Connect with Justin on Instagram: https://www.instagram.com/jschoener/?hl=en
Connect with Justin's business on Instagram: https://www.instagram.com/outlawoffroadoftexas/?hl=en
Justin's business and website: outlawoffroadoftexas.com
If you are ready to level up personally and professionally, go to joinrbo.com
If you are ready to level up personally and professionally, go to joinrbo.comVery few are willing to become the person required to make that true.In this episode, Trevor breaks down why setting big goals isn’t the problem—your daily standards are. Instead of chasing outcomes, this conversation challenges you to focus on the actions, habits, and environments that actually create results over time.This is a no-BS episode about discipline, consistency, and why the next six months matter more than the next six years.If you’ve been busy but not moving forward… this one will hit.
Leadership isn’t motivational quotes and applause. It’s pressure, loneliness, conflict, and responsibility — and most people aren’t prepared for that reality.In this solo episode, Trevor Cowley breaks down 10 harsh truths every leader needs to hear if they actually want to grow, scale, and sustain success. Whether you run a business, lead a team, or are trying to become a better version of yourself, this episode cuts through the fluff and tells you what leadership really costs — and why it’s still worth it.This is about standards, discipline, perspective, and learning how to carry the weight when things get heavy.If you are ready to level up personally and professionally, go to joinrbo.com
In this episode, Justin Brennan breaks down how he went from watching his family lose everything in a $60M bankruptcy to rebuilding a $200M multifamily portfolio. Trevor and Justin dive into the mechanics of commercial real estate, how to protect yourself in volatile markets, and the deeper psychological work required to level up in business.This isn’t just a real estate episode. It’s about breaking generational patterns, rewiring the subconscious, and understanding how big players build, and keep, wealth.If you are ready to level up personally and professionally, go to joinrbo.com
In this solo episode, Trevor breaks down the real reason most business owners stay stuck: they sabotage their own team. From micromanaging to refusing to document systems to hiring without standards, Trevor walks through the ten deadly sins that destroy employee performance and keep your business chained to you. If you want a company that can grow without you, this episode is a blueprint for how to stop being the bottleneck and start building a team that actually wins.If you are ready to level up personally and professionally, go to joinrbo.com
In this episode, Trevor sits down with Jacob Lawson to break down what it really takes to reinvent yourself, push through discomfort, and build a life that actually means something. Fresh off a half-marathon they ran together that morning, the conversation dives into discipline, mindset rewiring, escaping the collapsing middle class, and the brutal but necessary truth about honoring your commitments.This is a conversation about becoming the person capable of the life you want—no shortcuts, no sugarcoating.If you are ready to level up personally and professionally, go to joinrbo.com
In this episode, Trevor sit down with Inner Circle member and HVAC business owner Carter Henry, who went from drowning in debt, self-sabotage, and burnout to building momentum, scaling his team, and finding real purpose. This is the story of a business owner who hit rock bottom, cut out the excuses, rebuilt his standards, and transformed his life and business in under a year.If you’ve ever felt stuck, overwhelmed, or one bad month away from shutting the doors. This is the episode you need to hear.If you are ready to level up personally and professionally, go to joinrbo.com
In this solo episode, Trevor Cowley breaks down what to do when you hit a low point in business and life.
Whether you’re mentally burned out, feeling stuck in a loop, or questioning your purpose, this episode is your wake-up call.Trevor dives into how to regain momentum, shift your perspective, and reignite the fire that once drove you.
He reminds listeners that discipline, commitment, and purposeful friction are the only way out of mediocrity and into your true potential.If you are ready to level up personally and professionally, go to joinrbo.com
In this solo episode, Trevor breaks down real-world tax strategies that most accountants won’t tell you about. From choosing the right business entity to leveraging legal tax loopholes, this episode is packed with information that can help you keep more of the money you earn. Trevor explains what questions to ask your CPA, how to structure your business the smart way, and what moves you can make before tax season to protect your profits.This isn’t financial advice—it’s insight from someone in the trenches who’s tired of watching business owners overpay Uncle Sam.If you are ready to level up personally and professionally, go to joinrbo.com
Every business hits that wall—the moment when momentum slows, motivation fades, and you start questioning if you’re even built for this. Trevor breaks down why regression is not the end, but the necessary reset before your next breakthrough.Through raw stories from his own businesses, he explains how struggle, friction, and even doubt can be the greatest teachers—if you hold the line and stay in the fight long enough to adapt.This episode is a blueprint for any entrepreneur who feels stuck, frustrated, or ready to throw in the towel.If you are ready to level up personally and professionally, go to joinrbo.com
What happens when you build a 5,000+ employee company and sell it?
Trevor sits down with entrepreneur and former fleet management CEO Kelly Meredith to unpack his journey — from coaching football to creating an industry-changing business, selling it to private equity, and rediscovering purpose through his new Icelandic Marine Collagen venture.This episode dives deep into how ambition, discipline, and integrity can take you to the top — and what happens when you realize money isn’t the real measure of success.If you are ready to level up personally and professionally, go to joinrbo.com
Most people say they want to change — but few actually make the kind of decision that leaves no way out. In this solo episode, Trevor Cowley breaks down what it really means to live with intention, make hard decisions, and cut off everything that doesn’t serve your goals.If you’ve been drifting, this episode will wake you up.If you are ready to level up personally and professionally, go to joinrbo.com
When business, family, and legacy collide — most people fail to balance them. Travis and Kaidden Larsen didn’t.
This father–son duo built Legacy Contracting from the ground up, bounced back from economic collapse, and created a business model that runs on discipline, structure, and trust.This episode dives into what it really takes to rebuild after failure, teach the next generation how to earn—not inherit—and how to build systems that make your business unbreakable.If you are ready to level up personally and professionally, go to joinrbo.com
In this solo episode, Trevor Cowley challenges you to look in the mirror and ask the hard questions: Are you truly committed, or just going through the motions? In a world full of distractions designed to keep you average, now is the time to recommit, refocus, and build the habits and strategies that actually move your life and business forward.Trevor lays out why right now is both the easiest and hardest time to succeed, and what it really takes to rise above mediocrity.If you are ready to level up personally and professionally, go to joinrbo.com
What happens when a broke landscaper, drowning in debt, stumbles across a single book that changes everything? Barry Randall’s story is proof that one conversation, one decision, or one piece of information can alter the course of your entire life.In this episode, Trevor sits down with Barry to talk about the power of taking action, trusting the process, and why most people fail—not because they don’t know what to do, but because they refuse to actually do it.If you’ve ever felt stuck, on the verge of quitting, or like you’re destined for more, this conversation will hit home.If you are ready to level up personally and professionally, go to joinrbo.com
In this raw and unfiltered conversation, Trevor Cowley sits down with Matt Blanchard to talk about the realities of discipline, leadership, and the battles most people never see. From overcoming addiction to leading teams, Trevor and Matt dive deep into the mental grind of business, family, and personal growth.They break down the difference between passion and aggression, the sacrifices it takes to chase greatness, and how to know when it’s time to pivot in life or business. This isn’t theory—it’s lived experience, hard lessons, and brutally honest reflection.If you are ready to level up personally and professionally, go to joinrbo.com
Most business owners say they want freedom, but their actions tell a different story. They stay stuck “on the tools,” blind to their numbers, and wonder why they’re barely surviving instead of scaling.In this episode, Trevor Cowley breaks down a coaching call with a struggling business owner and shares exactly why so many entrepreneurs stay trapped—and how to finally break free. He also pulls back the curtain on his own business, walking through real data-driven decisions and what it takes to negotiate, scale, and survive long-term in business.If you are ready to level up personally and professionally, go to joinrbo.com
Most people live and die inside of average—average results, average habits, average standards. In this episode, Trevor Cowley breaks down how your perspective shapes everything: your business, your health, your money, and your life. If “crazy” is what everyone else calls it, that’s exactly the level you should aim for. Discipline, discomfort, and long-term perspective are the tools that separate the exceptional from the average.If you are ready to level up personally and professionally, go to joinrbo.com
In this episode, Trevor Cowley sits down with Matt Strafford, a serial entrepreneur who went from pouring concrete and building sea walls to crushing it in e-commerce and scaling collision repair shops. Matt’s story is packed with lessons on building real businesses that can survive without you, turning setbacks into springboards, and using data to unlock millions in growth.If you’ve ever wondered how to scale beyond self-employment, create true wealth, or think bigger than the business you’re in, this conversation will hit hard.If you are ready to level up personally and professionally, go to joinrbo.com
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Hey guys loving your podcast. I’m a solo business owner and I am having a lot of trouble finding a employee in general let alone a key player. Do you guys have any suggestions on finding and employing people? Cheers from Australia.
This was by far their worst episode. Shut up and interview your guy.
As I'm building my business with no past business experience, this podcast is super informative and motivational! super awesome podcast!
this is awesome, good stuff
If there is a way to rate or review this podcast on the Android app I'm using, I havent figured it out yet. For the time being I'll just leave a comment. First I'd like to say Ive never been one to listen to Podcasts but I stumbled upon these guys on Instagram. I watched a few of their videos and had to see what they were all about. For the last few days I've been binging their casts feeling inspired and motivated to pursue my own dreams. I highly recommend this cast, these two guys and the guests the bring on are very informative even for the guy like me who hasnt even pulled the trigger yet to become a Real Business Owner. Keep up the great content guys!
man I nerded out and listened to all your pod cast..you sir are bad ass...
What type of businesses do they invest in?
Solid podcast this morning, love hearing about the wins and loses you guys have been through. Showing that everyone makes mistakes but learning from those is the key! Keep killing it guys! J. Cilbrith Upstate NY