Mostly Marketing with Matt Wilson

Social media isn’t separate from your career anymore—it is your reputation.In this episode of Mostly Marketing, Matt sits down with Grace Agostino, SVP of Sales and Corporate Communication at Nueva Network and author of “The Social Media Line Radio Pros Can’t Ignore” in Radio Ink Magazine.They break down the blurred line between personal and professional social media, why what you post (and even what you like or comment on) matters more than ever, and how the algorithm is pushing people toward content that can actually hurt their long-term credibility.While the conversation starts in the world of radio, this episode quickly expands into something much bigger—how business owners, salespeople, and anyone in a client-facing role should be thinking about their online presence.Matt also shares real-world examples—from local community drama to dealership professionals—and why the idea of “keeping things separate” online just doesn’t hold up anymore.If you’ve ever posted something and thought “it’s just my personal page”… this one’s for you.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

Let’s be honest — this sounds like a boring topic. AI overviews,search results, and how Google decides what shows up at the top of the page?Yeah… not exactly thrilling. But here’s the thing: it’s important. Like,super important. In this episode of Mostly Marketing with Matt Wilson, Matt isjoined by Chad Graves, CRO at Reunion Marketing, to break down whatthose new AI summaries at the top of Google searches actually are, how they’redifferent from traditional SEO, and why showing up there is becoming a bigdeal. No jargon-heavy explanations — just a practical, real-world conversation abouthow search is changing, why it’s happening, and what businesses should at leastbe paying attention to right now.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing…mostly. You can listen and download on all major podcast platforms, includingApple Podcasts, Google Podcasts, Spotify, and Anchor.

In this Mostly Marketing Short, Matt tackles the only topic more controversial than attribution models: the proper rules for drinking coffee.After a flood of heated LinkedIn opinions, he breaks down the wildly unhinged behavior of people who walk around in 10-degree weather with a cup of iced coffee like everything is fine.Matt lays out his official, non-negotiable, borderline-legal guidelines for when hot coffee is mandatory, when iced coffee becomes acceptable, and what to do during the treacherous 45-to-65-degree temperature zone. Plus, a quick detour into creamer preferences, caffeine self-awareness, and why life is too ridiculous to judge anyone’s vanilla-almond-mocha-cookie-dough concoction.Whether you’re a year-round iced-coffee loyalist or a seasonal purist, this mini-episode will absolutely validate you… or get you charged with a Class B misdemeanor.

Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson, we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the difference between good and bad data—and why testing is the only way to know what actually works. We also explore the future of data, AI, and personalization, and how marketers can navigate complex ecosystems while reaching the right people at the right time. Whether you’re an agency pro or just curious about the inner workings of modern marketing, this conversation is full of insights, practical advice, and a few laughs along the way. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think! 

In this episode of Mostly Marketing with Matt Wilson, Matt dives into the creative side of AI — sparked by his 75-year-old dad’s newfound obsession with “Chatty G.” From blog writing to Facebook posts, even Matt’s dad is finding new ways to make AI a daily tool. That leads Matt to a bigger question: how can agencies and marketers move beyond surface-level AI use to unlock its full potential? To explore that, Matt sits down with Jonathan Gudai, CEO of Adomni, to discuss how AI is transforming creative strategy, media planning, and campaign efficiency. They dig into topics like “context engineering,” how AI saves time without replacing people, and the evolving role of creativity in a tech-driven industry. Whether you’re an AI skeptic or a full-blown techno-optimist, this episode will challenge how you think about the future of marketing.  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. Hosted by VP of Digital at SilverBack Advertising, Matt Wilson. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think! 

Ever had a business experience that started off amazing… but fell flat at the end? In this episode of Mostly Marketing with Matt Wilson, Matt tells a story about his Great Dane, a $4,500 dog training program, and what it taught him about one of the most important lessons in business — follow through.From the sales pitch to the delivery to the after-sale experience, Matt breaks down how a lack of follow-through can turn a great product or service into a mediocre one. Whether you’re in retail, automotive, or any business that relies on trust and relationships, this episode will hit home — and might just change the way you think about customer satisfaction.Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.Stay connected:👍 Like us on Facebook: @MostlyMarketingwithMattWilson🎥 Follow us on TikTok: @mostlymarketingpodcast🐦 Follow Matt on Twitter: @MarketingMattWGive it a listen and let us know what you think!

In Season 10, Episode 6 of Mostly Marketing, Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive dealers to better understand and leverage their Google Analytics 4 data. We break down the strengths, the weaknesses, and everything dealers need to know to stay ahead. A must-listen for anyone looking to make smarter, data-driven marketing decisions.  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. 

In this short and chaotic episode of Mostly Marketing, Matt Wilson dives into a series of random rants — from the ups and downs of CVS Pharmacy customer service, to confusing tariff pricing, and, of course, the eternal struggle of what to actually call iced Coffee. It’s unfocused, it’s messy, and somehow, it stil got posted on the internet. Tune in for some mostly marketing... and mostly rambling.  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google 

New Episode! Let’s Talk Video 🎙️ A lot of people get hung up on where their video ad is going to run—YouTube, Hulu, CTV, social… But the real question is: What’s actually in the video? Too often, the creative is an afterthought when it should be the first thing you figure out. I sat down with Robert Weiss, President of MultiVision Digital, to break it all down: 🎥 Why video content matters more than placement 📺 How to create videos that actually work ⚡ The biggest mistakes businesses make with video 📈 How to batch-produce content & make life easier If you're thinking about video marketing (or just want to do it better), give this one a listen! 🎧 Check it out now! #MostlyMarketing #VideoMarketing #ContentFirst #MarketingTips Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.  

In this episode ofMostly Marketing, Matt sits down with Todd Smith, CEO of QoreAI, to answer the big question: What the heck is QoreAI? 🤔 Todd breaks down what they do, why their positioning statement—"The Intersection of AI and Automotive"—is a littlehead-scratching, and how AI is transforming the automotive industry. If you've ever wondered how AI fits into car sales, marketing, and operations, this episode is for you.  Mostly Marketing with Matt Wilson is abi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!  

Fueled by caffeine and sunshine at 7 AM, Matt dives into this episode titled "Answer the Damn Phone." What’s he fired up about? The simple yet critical truth: not answering the phone is the #1 way to lose business. Matt shares a story about a true “yenta” who talks to everyone—and how that habit can be a game-changer for business success. Tune in for an energetic, no-nonsense take on why every missed call is a missed opportunity!     Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.  Stay connected:  👍 Like us on Facebook: @MostlyMarketingwithMattWilson  🎥 Follow us on TikTok: @mostlymarketingpodcast  🐦 Follow Matt on Twitter: @MarketingMattW  Give it a listen and let us know what you think! 

In the first episode of Season 10, Matt kicks things off with a quick detour into life’s essentials: Coffee and Cream of Wheat. 🍵 But don’t worry—it’s all business after that! We dive into topics like holidays, time off, and why employee satisfaction is more than just a nice-to-have. Tune in to hear Matt’s take on giving employees a generous number of holidays and why having a real human answer the phone makes all the difference.  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.  Stay connected:  👍 Like us on Facebook: @MostlyMarketingwithMattWilson  🎥 Follow us on TikTok: @mostlymarketingpodcast  🐦 Follow Matt on Twitter: @MarketingMattW  Give it a listen and let us know what you think! 

In the Season 9 finale of Mostly Marketing with Matt Wilson, Matt shares the story of the single best direct mail piece he's ever received—and gives credit where credit is due to the dealership that sent it. But here’s the kicker: that already-great mailer could have been even more effective with a programmatic display campaign from SilverBack Advertising. Tune in to find out how you can elevate your direct mail strategy to new heights and drive even greater results!  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.  Stay connected:  👍 Like us on Facebook: @MostlyMarketingwithMattWilson  🎥 Follow us on TikTok: @mostlymarketingpodcast  🐦 Follow Matt on Twitter: @MarketingMattW  Give it a listen, and let us know what you think! 

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campaigns. From humorous takes on obscure ad placements to real-world insights on connected TV and in-app advertising, this episode offers a fresh look at how to balance ad quality with audience targeting. Perfect for marketers seeking to optimize their programmatic strategy! 

In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing. Along the way, they critique cheesy dealership ads, share personal anecdotes (including a Great Dane wreaking havoc on Christmas lights), and lay down some controversial coffee drinking rules.   Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. 

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stories from the car dealership world and beyond, giving you insights into balancing personal passions with business goals. Oh, and by the end of the episode, things go a little off the rails when they start talking about everyone's favorite kids' song, "The Wheels on the Bus." Tune in for marketing advice, charitable giving tips, and some poor singing.

In the latest episode of Mostly Marketing with Matt Wilson, Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention and satisfaction.  Matt and John emphasize the importance of creating low-friction experiences, where interactions are smooth and seamless. They discuss how simple conveniences, like easy ordering and payment processes or quick customer service, are not just nice-to-haves but essential for keeping loyal customers. The conversation highlights the value of investing in solutions or services that remove friction from the customer journey, making it easier for businesses to meet their customer’s needs.  When businesses minimize friction for their customers, they not only enhance customer satisfaction but also build stronger, long-lasting relationships.  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW. 

Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)"  with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the timeline for seeing results. Tune in now for a caffeine-fueled journey to mastering patience in marketing! #MarketingTips #Podcast #PatienceAndCoffee #MostlyMarketing #SilverBackAdvertising    Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW. 

In the latest episode of Mostly Marketing with Matt Wilson, we start off by exploring the new Google DV360 announcement before pivoting to some stories about terrible customer service. After Matt and his co-host John get through complaining about bad customer service, they share some stories about good experiences they’ve had at CDJR stores before we learn that Matt doesn’t know how to change a tire.     Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW. 

In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the crucial reminder that customers always have a choice. Even seemingly minor oversights can lead customers to consider taking their business elsewhere.  The episode may serve as a reminder for businesses to continuously strive for excellence in customer service to foster lasting relationships and loyalty.  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.