Travel Agent Achievers - To Educate, Encourage and Empower Travel Professionals

You can be brilliant at selling travel, have great clients and strong sales, and still have a business that relies almost entirely on you. So, are you running your travel business, or is it running you? In this solo episode of the Travel Agent Achievers Podcast, Ros takes a helicopter view of what is really happening inside our travel businesses, prompted by the early results from the new Travel Business Scorecard. The results aren't pointing to one universal weakness. Advisors are identifying opportunities across client experience, numbers, marketing, systems and ideal clients. But underneath those different challenges, one pattern keeps appearing: too much of the business still relies on the owner. Ros shares why being busy isn't necessarily evidence of a healthy business, the difference between strong Foundations and Independence, and why the problem you think you need to fix may not be the real one. You'll also hear what happened when Ros spectacularly proved the point in her own business when the scorecard process broke, why travel business owners can become very useful "potatoes", and what a recent trip through Dubai taught her about challenging the way we've always done things. This episode will challenge you to ask: What part of my business only works because I'm there? What do I keep telling myself I need to fix, and do I have evidence that it's actually the problem? What have I already built that shouldn't need me anymore? Because you don't need to fix everything. You need to identify the right thing to work on next. Take the free Travel Business Scorecard 15 questions. Less than three minutes. One clearer view of what may need your attention next. travelagentachievers.com/scorecard Resources mentioned Travel Business Scorecard: travelagentachievers.com/scorecard Travel Business Accelerator: https://www.travelagentachievers.com/accelerator  Achievers Mastermind: https://www.travelagentachievers.com/theachievers  Travel Agent Achievers: https://www.travelagentachievers.com/   

As technology becomes smarter, how do we make sure we become even better at being human? In this episode of the Travel Agent Achievers Podcast, Ros sits down with Peter Merrett, former chef, multi-award-winning luxury hotelier, Australia's 2024 Keynote Speaker of the Year and author of Wonderlicious: Bringing Wonder Back to Life, Leadership and Service. Peter's work centres around his philosophy of Remembering Human Intelligence®, bringing us back to the presence, curiosity, attention and human connection that can so easily disappear when we're focused on efficiency and getting to the next thing. Together, Ros and Peter explore what travel advisors can learn from world-class hospitality about creating client experiences people genuinely remember. You'll hear about: Why connection matters more than simply completing the transaction Peter's reimagining of VIP as Very Important Personalisation Why five-star service doesn't need to cost more How two simple words, "What else?", can change a client experience The importance of making clients feel seen, heard and appreciated How to create "invisible magic" by remembering the details clients share Why the craftsmanship behind every client touchpoint matters How simplexity can help make complex travel experiences feel effortless Why Peter believes pressure is a privilege How technology can create more room for human connection rather than replace it One of the biggest reminders from this conversation is that creating an exceptional experience doesn't necessarily require more money. It requires more attention. As a travel advisor, you already know so much about your clients. Their celebrations, preferences, families, travel dreams and the things that matter to them. The opportunity is to pay attention to those details and ask: What else could I do to make this person feel genuinely seen, heard and appreciated? Connect with Peter Merrett Learn more about Peter, his speaking and Wonderlicious: Bringing Wonder Back to Life, Leadership and Service: Peter Merrett LinkedIn Peter's Book - Wonderlicious Find the Full Episode & Resources For the full show notes, resources and more from Travel Agent Achievers: Travel Agent Achievers Podcast

What if you're not struggling with marketing at all? What if the real challenge is how you're positioning yourself? In this episode, Roslyn Ranse is joined by marketing strategist and former travel advisor Kelli Hayes Smith to explore why travel advisors need to stop marketing like suppliers and start positioning themselves as trusted experts. Together they discuss: • Why expertise is your greatest asset • The difference between positioning and promotion • How to stop relying on supplier content • Creating authentic content while you're already serving clients • Why follower numbers don't equal business success • How AI fits into the future of travel advising • Practical ways to communicate your value This episode is packed with practical advice for any travel advisor wanting to attract the right clients and build a business based on trust, expertise and long-term relationships. Connect with Ros & Kelli. Share your insights and what you took away from this episode: Kelli Hayes Smith Instagram: https://www.instagram.com/kellihayessmith Roslyn Ranse Website: https://www.travelagentachievers.com Facebook: Travel Agent Achievers Instagram: @travelagentachievers LinkedIn: Roslyn Ranse  

People Don't Buy Travel. They Buy How You Make Them Feel Travel isn't logical. It's emotional. Clients don't book a holiday because they need a flight, hotel or cruise. They book because of what that experience represents: connection, memories, celebration, adventure, confidence and time with the people they love. In this episode, Ros explores the H.E.A.R.T framework and shares why some of the best sales conversations never feel like sales at all. Discover how listening, empathy, trust and meaningful client relationships can transform your bookings, strengthen loyalty and generate more repeat and referral business. You'll learn: • Why travel is an emotional purchase • How to uncover the deeper motivations behind a booking • The importance of empathy in travel sales • Why trust must come before expertise • How certainty creates client loyalty • Why human connection matters more than ever in an AI-driven world • The link between emotional experiences and referrals Resources Download the Repeat & Referral Playbook Connect with Ros Website: https://www.travelagentachievers.com Facebook: Travel Agent Achievers Instagram: @travelagentachievers LinkedIn: Roslyn Ranse  

Have you ever felt criticised for growing your travel business? Perhaps you've won an award, launched a new service, started charging professional fees, hired a team member, spoken on a stage, built a niche or increased your visibility online. And then the comments start. In this personal episode, Roslyn Ranse shares a recent experience that sparked an important conversation about criticism, judgement, confidence, imposter syndrome and what happens when people begin to achieve success. Drawing on her own experiences speaking at industry events around the world, Ros explores why some people cheer you on while others try to pull you back down, and why it's essential to choose whose opinions matter. This episode is a powerful reminder for travel advisors, travel business owners and entrepreneurs that success often attracts attention, and not all of it will be positive. What matters is continuing to move forward anyway. Topics Covered: ✓ Dealing with criticism in business ✓ Confidence and visibility as a travel advisor ✓ Imposter syndrome and self-belief ✓ Building a successful travel business ✓ Handling negativity and judgement ✓ The importance of supportive communities ✓ Why collaboration beats competition ✓ Ros's "No Dickhead Policy" Resources & Links Travel Agent Achievers https://travelagentachievers.com Join The Achievers Mastermind https://www.travelagentachievers.com/theachievers Instagram https://www.instagram.com/travelagentachievers Facebook https://www.facebook.com/travelagentachievers LinkedIn https://www.linkedin.com/in/roslynranse If you enjoyed this episode, please subscribe, leave a review and share it with another travel advisor who needs to hear this message today.