Travel Agent Achievers - To Educate, Encourage and Empower Travel Professionals

In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably. They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals. Key Topics: Qualified visibility vs vanity metrics Organic reach decline and what to do about it How Meta's new AI targeting works Creating lead magnets for "ready-to-book" clients Low-cost ad strategies ($5–10/day) Building simple funnels and follow-up sequences Real client stories and practical examples Your time is limited, competition is rising and clients need more touch points than ever. Ads can help you stay visible, attract the right clients and build a marketing system that works quietly in the background while you focus on bookings, sales and service. Links: Join Natalie's 5 Day Facebook Ads Challenge - https://nataliealaimo.thrivecart.com/readytobuy/ Learn more at https://nataliealaimo.com/  Follow Natalie on Instagram: @natalie_alaimo

Recent research released shows an area in travel, that has a unique opportunity right now. Family and multigenerational travel. The research I read showed that currently only 19% of families book through a travel advisor even though 92% plan to travel this year! In this episode, Ros explores the data behind this gap and what it means for you as a travel professional. Discover how to communicate your value clearly, connect with families before they book online, and build trust through storytelling not sales. Grab the Connect Your Value mini workbook for Travel Advisors here. Connect with Roslyn: Website: travelagentachievers.com Instagram: @travelagentachievers Subscribe on Apple Podcasts or Spotify so you never miss an episode, and share this one with another advisor who's ready to increase their visibility and value.

In this inspiring episode, Ros sits down with long-time friend and award-winning itravel advisor, Lyndall Collins, to talk about what it really means to build a travel business that grows and adapts with life. With over 30 years in the industry and more than 14 years running her own successful home-based business, Lyndall shares her journey from starting out in retail travel, to raising her daughters while working from home, to being named one of itravel's Top 3 Mobile Advisors in 2024. Lyndall opens up about the transitions she's experienced from juggling young kids while growing her client base, to rediscovering her passion after the pandemic, to stepping into a new season of life as a grandmother. Her story highlights the challenges and choices that come with balancing family, business, and personal fulfilment. In this conversation, you'll hear: How Lyndall first got started in travel and why she never really left What it was like balancing a travel business while raising two daughters The big changes she faced during the pandemic and how she rebuilt her business with community and connection How she manages boundaries, avoids burnout, and chooses what projects to focus on now Why success today looks very different to what it did 10 or 15 years ago The role of the Achievers Mastermind and live events in giving her the community, tools, and inspiration to keep evolving This episode is a beautiful reminder that success isn't just about sales figures or awards (though Lyndall has those too!). It's about creating a business that supports the life you want with freedom, family, and fulfilment at the heart of it all. Whether you're in the early stages of business, navigating family life, or stepping into a new chapter, Lyndall's wisdom will inspire you to define success on your own terms.

In this spontaneous and heartfelt conversation, Ros chats with long-time Achievers member Holly Velardo, founder of HollyDay Travel, about the power of systems and how they've been the foundation for her business growth. Holly opens up about her early struggles: late nights, juggling five children, and doing everything herself to now running a thriving business with a team of five. She shares how implementing systems has allowed her to: Step out of the overwhelm of working until 2am. Build and train a strong team with clear roles and processes. Delegate tasks she doesn't love (like airfares and bookkeeping) so she can focus on clients and sales. Create space for her family, herself, and even launching her own podcast, Travel Business Unlocked. This episode is a must-listen for any advisor who feels stuck, stretched too thin, or unsure how to move forward. Holly's story shows that the "unsexy" work of systems is what creates freedom, growth, and balance. Ros also highlights how you can take the same steps Holly did by joining the Systems Day in Sydney. This two-day live event is designed to help you map out your customer journey, build workflows, set up templates, and walk away with the tools to grow your business sustainably — without burning out. Learn more and book your seat: https://www.travelagentachievers.com/sydneysystems  

Most travel advisors don't want to think about systems. They want to focus on clients, marketing, or the fun side of travel. But here's the truth: it's the unsexy work behind the scenes that builds the strength of your business. In this short episode, Ros shares why we often avoid the tasks that feel boring or hard, and how leaning into them can free up your time, increase referrals, and create a smoother client experience. Think of it like going to the gym: the squats aren't glamorous, but they're what build strength. In the same way, setting up your booking flows, client journey, and marketing rhythm gives you the power to grow your business with clarity and confidence. You'll also hear how the upcoming Sydney event in September is designed to help you finally get these things done so you leave with processes, plans, and systems that actually work for you. 🔗 Grab all the information and resources for our events and this podcast at:  https://www.travelagentachievers.com/102

What's it really like being married to a travel advisor? In this personal episode, Roslyn sits down with her husband, Clint, to share the real-life ups and downs of managing business, family and travel as a couple. From navigating time zones and guilt trips to bucket list dreams and business dinners on their anniversary, this episode shines a light on what it means to build a business and a life together. 🎧 For more tools & resources, visit: www.travelagentachievers.com

In this milestone 100th episode of the Travel Agent Achievers Podcast, Ros takes a heartfelt detour from the usual business chat and invites a very special guest to the mic, her 10-year-old son, Jackson. With honesty, humour, and a good dose of sarcasm (from Jackson, of course), they chat about what it's really like growing up with a mum who's a travel advisor, mentor, and business owner. From comparing hotel stays with mum versus dad ("With Dad, it's Ibis Budget. With Mum, it's Shangri-La") to learning about different cultures through travel, Jackson shares his perspective on the adventures, the sacrifices, and the unforgettable memories they've created together. Ros also reflects on the juggle of business and motherhood - the missed carnivals, the flexibility that entrepreneurship provides, and the value of being present in the moments that matter most.

Feeling overwhelmed trying to do all the things in your travel business? In this episode, Ros chats with her General Manager, Redrose, about knowing when it's time to get help. With years of experience in outsourcing, offshore recruitment, and managing global teams, Redrose shares real-world advice on spotting the signs of burnout, how to start outsourcing with confidence, and what tasks travel advisors should stop doing to focus on growth. You'll hear: The biggest red flags that mean it's time to delegate The systems you need (and don't) before hiring Simple mindset shifts for solo advisors How to use our free resource: 50 Things You Can Outsource in Your Travel Business This is a must-listen if you're ready to scale your business without burning out and want the tools to do it smartly. Grab the free checklist and learn more at: http://travelagentachievers.com/99 Be sure to subscribe on Apple Podcasts, Spotify, or your favourite podcast app so you don't miss future episodes. If this resonated with you, please leave a review, it helps more travel professionals find us and grow stronger businesses. Ready to take the next step? Visit www.travelagentachievers.com for resources, tools, and to connect with our community.  

Is your travel business off track? Or just ready for a reset? In this mid-year reset episode, travel business mentor and coach Roslyn Ranse shares strategies to refocus your goals, overcome cash flow challenges, and finish 2025 strong. You'll discover how to shift your mindset, structure your systems, and turn Q3 into the most impactful part of your year. Whether you're a travel advisor, agency owner, or independent consultant, this episode is packed with insights to help you reignite your business momentum and take action without burnout. In This Episode, You'll Learn: Why Q3 (July–September) is when most travel advisors lose momentum and how to avoid it How to revisit and realign your 2025 travel business goals What to focus on when your bookings slow or cash flow is tight The 3 highest-impact actions you can take now to regain clarity and traction How the upcoming Systems to Scale event in Sydney can help you structure your business for growth For links to all the resources and details mentioned head to:  www.travelagentachievers.com/98 Be sure to subscribe on Apple Podcasts, Spotify, or your favourite podcast app so you don't miss future episodes. If this resonated with you, please leave a review, it helps more travel professionals find us and grow stronger businesses. Ready to take the next step? Visit www.travelagentachievers.com for resources, tools, and to connect with our community.

AI isn't here to replace travel advisors, it's here to support you. In this episode, Ros chats with travel researcher, futurist, and AI strategist Bronwyn White about how to use human-first AI tools to streamline your content, save time, and attract high-value clients. With over 30 years in the industry (Qantas, Google, Tourism Australia), Bronwyn shares: How AI can save you hours on marketing What travellers really want (and how to speak their language) The biggest mistakes advisors make with AI How to turn your expertise into "ungoogleable" content that converts You'll walk away with actionable ideas to use AI in your business without sounding robotic and why now is the time to step up and stand out. Grab all the details, links and connect with us at: www.travelagentachievers.com/97

In this episode of the Travel Agent Achievers Podcast, I'm thrilled to welcome Claire Baines, CEO of Hands Across the Water and an absolute powerhouse when it comes to creating experiences that truly matter. Claire isn't your typical travel professional, but her journey from the world of corporate events to leading one of the most impactful experience-based charities is nothing short of inspiring. We dive into her story on how a passion for events and a single moment of saying "yes" to a charity bike ride led her to a life and career filled with purpose, connection, and heart. Claire opens up about the challenges and joys of running a purpose-driven organisation, sharing how she balances strategy and heart as she leads a team across multiple countries. She talks candidly about the pressure of sustaining a charity through global upheaval, and how resilience, creativity, and a strong sense of community helped Hands Across the Water not just survive, but thrive during the toughest times. We explore the magic that keeps people coming back year after year for their immersive experiences in Thailand, and how the human connections formed on these journeys create memories and impact that last a lifetime. If you've ever wondered how to infuse more meaning into your travel business, or how you can make a genuine difference while still running a successful operation, Claire's insights will leave you feeling motivated and full of ideas. We also chat about systems, scaling, and the importance of never losing sight of the personal touch, even as you grow. Whether you're dreaming of leading your own group trip, looking for new ways to give back, or just need a reminder of the power of community, this episode is for you.   Make sure you check out all the resources, links and details at: https://www.travelagentachievers.com/96  

In this deeply inspiring episode of the Travel Agent Achievers Podcast, Ros welcomes Peter Baines OAM, a remarkable leader whose journey from crisis zones to creating a life-changing legacy will leave you feeling motivated and hopeful. Peter shares his incredible story, starting as a forensic investigator responding to some of the world's most devastating disasters, including the 2004 Boxing Day tsunami in Thailand. It was in the aftermath of this tragedy that Peter's life took a transformative turn. Witnessing the unimaginable loss and heartbreak, he felt a calling to do more, leading him to create Hands Across the Water, a charity that has since raised over $40 million to support vulnerable children and provide them with education, opportunities, and hope for the future. Throughout their conversation, Peter and Roslyn explore the power of resilience, the importance of leading with purpose, and how small, meaningful actions can create a ripple effect of change. Peter's insights into leadership during times of crisis and his unwavering commitment to sustainability and long-term impact will resonate with anyone striving to make a difference in their work or life. This episode is more than a story, it's a reminder of the incredible things we can achieve when we align our actions with our values. Whether you're a travel professional, a business leader, or someone looking for inspiration, Peter's journey will encourage you to think bigger, act with intention, and create your own lasting legacy. Join us on this journey of hope, leadership, and transformation, and discover how you, too, can build a business and life that aligns with your personal values while making a meaningful impact in the world. Check out full details at: https://www.travelagentachievers.com/95  

Burnout, boundaries, and building a business you love. In this episode of the Travel Agent Achievers Podcast, I'm joined by Sammi Jaeger. Life strategist, business consultant, and creator of the "Fuelled Up Life" framework. Sammi shares her journey from burnout to rebuilding a values-led life and business, and her insights are something every travel advisor can benefit from. We talk about: Recognising burnout and how to respond to it The power (and challenge) of setting boundaries Why aligning your business with your personal values leads to stronger relationships and a more fulfilling life Sammi's "8 Tanks" framework – a practical tool to help you check in with yourself and create harmony across all areas of your life This episode is filled with real, honest conversation and simple strategies you can use to take better care of yourself, and your business, today. If you enjoy this episode, please subscribe to the Travel Agent Achievers Podcast on Apple Podcasts or Spotify, and feel free to share it with a fellow travel professional. Grab all the links and details we talk about on the episode and other resources at: www.travelagentachievers.com/94  

Are you feeling torn in all directions in your travel business? Wearing all the hats from sales and marketing to admin and client service? You're not alone, and in this episode, Ros is diving into what she'd focus on first if she were starting her travel business all over again. From building solid sales foundations and understanding your ideal client, to avoiding time-wasting distractions and learning how to set intentional business goals. This episode is packed with real-world advice from a seasoned advisor who's been where you are and continues to show up every day for her clients in her travel business. Just like you are too. Whether you're brand new to travel or looking to reset and refocus, this episode will help you: Set clear goals that actually matter Prioritise the right things for growth Avoid shiny object syndrome Understand why surrounding yourself with the right people is a game changer Ros also shares her personal journey of building a sustainable business she loves, and why The Achievers Mastermind might be the next right step for you too. Check out the resources she mentions at: https://www.travelagentachievers.com/93

Have you ever wondered how people juggle growing businesses, family life, and everything in between? In this special behind-the-scenes episode, Roslyn pulls back the curtain and shares a real, unfiltered look into a day in her life as a travel business owner, mentor, and busy mum. From 6 AM starts at the pool to client emergencies, project meetings, group trips, and life admin (hello, laundry and school runs!), Roslyn shows how systems, sales focus, and smart planning help her manage multiple businesses without burning out. You'll hear insights into her personal routines, business structures, and the small daily habits that fuel her success, all while staying grounded, energised, and passionate about helping travel professionals thrive. If you've ever thought, "How do they do it all?" this episode is for you. Get inspired to simplify your days, set clear priorities, and create a travel business that supports the life you truly want. This episode was recorded throughout her actual work day, so it's real, unfiltered and honest.  If you love this episode, don't forget to subscribe to the Travel Agent Achievers Podcast on Apple Podcasts or Spotify. ✨ When you leave a written review, it helps more travel professionals discover this podcast and grow their businesses too! Thank you for your support. Learn More About Travel Agent Achievers: www.travelagentachievers.com

In this episode of the Travel Agent Achievers Podcast, Ros chats with returning guest and founder of Travel Agent Finder, Anna Shannon. Sharing the real power behind gathering client feedback and why we need to move beyond the word testimonial. Together, Ros and Anna explore why Travel Professionals often hesitate to ask for reviews, what social proof really means, and how client feedback is one of the most powerful (and FREE!) marketing tools you have available to you in your travel business especially when the world feels uncertain. With insights into: Why the word "testimonial" can feel awkward, and what to say instead How client stories become a trust bridge for new enquiries Where social proof fits into SEO, online presence, and visibility Real stats: how Travel Agent Finder generates leads through feedback and credibility The "Google Yourself" Exercise every Travel Advisor should do How to start collecting feedback today without the overwhelm This is a must listen episode for any travel business advisor wanting to build authority, increase conversions, and grow a sustainable travel business through relationships and results. Not just algorithms. Whether you're new to feedback systems or ready to take your visibility to the next level, this conversation will inspire you to take action now. Each month, Ros guides a community of driven Travel Professionals through one key area of their business through The Achievers Mastermind. This month's theme? Social Proof that Sells. Next month? Repeat & Referral Strategies. If you're ready to build a travel business you love, with clarity, support, and systems - grab the details and click here to join us inside The Achievers Mastermind.

Sales can feel overwhelming for travel advisors, but it doesn't have to be that way. Building a business involves sales of course! In this episode, Nicole O'Sullivan, a sales expert with 20+ years of experience (mostly in the travel industry), shares how to take the fear out of selling and build genuine client connections. Learn how to master the art of listening, overcome the fear of rejection, and confidently ask for the sale. Packed with actionable tips, this episode will help you grow your travel business sustainably and profitably. Don't miss it! For full show notes and resources mentioned in this episode, visit: www.travelagentachievers.com/90

In today's competitive digital landscape, having a strong online presence is essential to attract and retain customers. This week on the Travel Agent Achievers Podcast, Ros is joined by Wendy Addinsall from RedGrape Social, a digital marketing expert who helps travel advisors master social media, email marketing, and more. Wendy brings her years of experience from working with brands like Royal Caribbean and Virgin Australia, where she developed her skills in promoting luxury travel experiences. Wendy shares practical insights on how travel advisors can boost their online visibility. She explains why relying on generic supplier content doesn't work and how creating personalised, engaging posts can make all the difference. Wendy also dives into the importance of consistency across digital platforms, showing how a well-rounded marketing strategy—including SEO, email campaigns, and social media—can build stronger connections with clients. Throughout the episode, Wendy highlights key strategies, such as using reels to reach new audiences and setting up automated email sequences to stay top of mind. She also discusses the common challenges advisors face when it comes to digital marketing and offers actionable advice on how to overcome them. If you're looking to improve your digital marketing game and attract more clients, tune in for Wendy's top tips and learn how to make your business stand out online. Grab all the details, including how to connect with Wendy at : www.travelagentachievers.com/89  

Are Travel Business events on your calendar? I'm sure you have LOTS of travel events in your calendar.. And in this episode I share why I have made them an important part of my yearly planning sessions. Even though you may think attending a 2-3 day business conference or event.. It's time AWAY from the office and as a Travel Business Owner you may be on call to your clients 'all the time' I get it. I'm like you. However by prioritsing to put some Travel Business, Supplier, consortia and other events on your 'must do' day to day calendars you can also HELP your business grow. Ros shares how the last 12-18 months have been filled with BIG events and why they have changed the trajactory of her global travel business and why she recommends they are added to your plan too.  You may get asked to attend supplier events on a regular basis, which can all add up and seem overwhelming. For Ros, dedicating time to attend smaller individualised sessions is important, however she is much more selective.  Check out a few events that as Travel Business Owners and part of the Travel Agent Achievers Community, we are looking forward to. www.travelagentachievers.com/events

Managing your business finances is important for any entrepreneur. But it can also feel overwhelming if it's not a natural skill.  In the latest episode of the Travel Agent Achievers Podcast, Ros chats with Victoria Berry, who's an accountant and knows her stuff about making money work for your business. Together, they talk about how to handle your money without all the complicated jargon. Victoria, the brain behind Bookkeeper Hub, breaks down tricky financial ideas into easy steps. She is a trained professional in the "Profit First" method. It's a system that can help business owners struggling with money flow. It's not just about keeping your books tidy; it's about making sure your business makes you money too. "Profit First" is about splitting up your income into different pots. You've got money for profit, your own pay, taxes, and running costs. This way, you're not just reacting to money problems; you're planning for them. Victoria also talks about why it's important to understand how healthy your business is financially, not just doing what the rules say. She uses real-life examples to show how changing your money habits and using "Profit First" can make a big difference to your travel business and your life. This episode is packed with great advice for travel agents wanting to get a handle on their finances. Whether you're trying to figure out cash flow, want to make more money, or just want a business that works for you, Ros and Victoria have got you covered. So, tune in to this chat and start taking charge of your finances to make your travel business a success! Grab all the information and further details discussed at: www.travelagentachievers.com/87