Event Experience

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by Gianna Gaudini, Fractional Head of Events at Cognition, to explore how modern event planning is evolving—and why emotional connection is now at the core of successful experiences. Drawing on her 22+ years in the industry, Gianna unpacks the shift from traditional, tactical events to purpose-driven, human-centric experiences. She shares actionable insights on designing events that spark connection, support team well-being, and deliver measurable business impact. From embracing multisensory design and spontaneity to aligning ROI with strategic goals, Gianna offers a blueprint for building events that resonate long after they end. You'll also hear her candid thoughts on leadership, team culture, and why psychological safety is the foundation of sustainable success in the high-pressure events world. In this episode, you'll learn: Why intentional event design and multisensory experiences drive deeper audience engagement How leadership can model wellness and build psychological safety in high-stress teams How to define, track, and optimize ROI that aligns with business outcomes For transcripts, mentions, and more, visit our website: www.bizzabo.com/podcast/experiential-event-planning-cognition

In this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today’s most effective events are intentionally designed to be transformative, not just transactional. She emphasizes the importance of understanding attendee needs, gathering real-time feedback, and crafting meaningful experiences that extend beyond the event itself. Nicole also explores how AI can be a powerful amplifier, helping planners analyze data and personalize journeys, while reinforcing the human connection that defines successful events.  Her advice for fellow professionals? Stay curious, keep leveling up, and embrace continuous learning to prove the lasting impact of events. Key Highlights: Why event planners must shift from content delivery to experience design How to use AI to enhance, not replace, human connection at events The role of micro communities and intentional touchpoints in attendee journeys Real-world tips for continuous improvement and justifying the ROI of events For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/transformative-event-design-isg

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today’s competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to transform events into powerful demand-generation engines. You’ll hear his candid perspective on the role of AI in event planning, not as a replacement for human expertise, but as a supportive teammate that frees professionals to focus on connection and creativity. Plus, Ghazwan unpacks how incentives, sales enablement, and structured networking can spark meaningful engagement that lasts long after the event ends. Listeners will walk away with fresh insights and practical takeaways for building events that not only boost attendance but also inspire loyalty and lasting relationships. What you’ll learn How to build emotional connections that drive attendance and long-term loyalty Ways to leverage interactivity from live demos to structured networking to meet rising attendee expectations Where AI fits in event planning, and why human empathy and expertise remain essential Proven strategies for sales enablement and incentives that maximize engagement across the attendee journey For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/demand-generation-ai-docusign

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today’s AI-driven landscape. EJ shares how aligning marketing, sales, and customer success around data and technology can transform events into revenue-generating engines. Listeners will learn how to integrate tools like 6sense, Salesforce, Bizzabo, and Jifflenow to track engagement, build pipeline, and tie event activities to tangible outcomes. The discussion dives into trends like the shift to smaller, high-impact activations, the need for internal alignment and enablement, and finding the right balance between AI-driven efficiency and authentic human connection. EJ also offers practical strategies for event professionals, covering tech integration, data organization, and team collaboration, while championing a mindset of continuous growth, self-awareness, and playing to your strengths. Here’s what you’ll hear about in this conversation: How to use data and integrated tech to connect event engagement to pipeline and prove ROI. Why you should prioritize quality over quantity & target the right audience with high-impact experiences. How to empower internal teams with clear goals, creative tactics, and open communication. For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/6sense-event-data-roi

On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration. Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction. From navigating the differences between B2B and B2C audiences to handling free vs. paid events, this conversation is packed with actionable strategies. Discover how to: Customize registration flows for multi-location or complex events Make paid registration seamless with value-driven messaging and flexible payments Simplify group signups and justify costs with downloadable templates Continuously refine your process with an attendee-first mindset Whether you're planning large conferences or niche webinars, Samantha’s advice will help you rethink and elevate your registration strategy. For transcript, mentions, and more, visit: https://www.bizzabo.com/podcast/axon-event-registration-tactics

Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process. You’ll hear expert insights on: Reducing friction by simplifying registration forms and using conditional fields. Driving sign-ups through creative incentives, referral offers, and multi-channel marketing. Collaborating with sales and marketing teams to align messaging and goals. Avoiding common mistakes like overly complex workflows or one-size-fits-all approaches. The panel also reveals how tools like Bizzabo enhance registration performance and attendee satisfaction through automation, segmentation, and real-time testing. Whether you're planning a large-scale conference or an intimate webinar, this episode offers tactical advice to boost conversions and create a seamless attendee experience. For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/event-registration-strategies-nasdaq-axon  

In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration. He also dives into how ENGAGE has evolved to include prospects, how Smartsheet’s passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for help, and embrace new tools like AI. Here’s what you’ll hear about in this conversation: Resilience and adaptability are essential for event planners, especially when navigating team changes or unexpected challenges during large-scale planning. Customizing content and experiences for different audience segments, from prospects to power users, boosts engagement and supports business goals. Leaning on your team and knowing when to ask for help can make all the difference in overcoming hurdles and delivering a successful event. For mentions, transcripts, and more, visit:  www.bizzabo.com/podcast/smartsheet-engage-user-conference  

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structure, and creating opportunities for meaningful interaction. The conversation explores strategies for audience engagement, such as facilitating peer learning, designing inclusive activities for both introverts and extroverts, and leveraging post-event impact. Oren highlights the value of continuous experimentation, signature moves, and focusing on outcomes beyond the event itself. The episode concludes with advice to start with the end goal in mind and work backwards, ensuring that every event unlocks real-world value for participants and stakeholders. Here’s what you’ll hear about in this conversation: Why designing intentional and thoughtful event experiences is crucial for meaningful audience engagement. How giving attendees personal agency enhances their experience, but should be balanced to avoid choice overload. Why interactive formats lead to better outcomes and should be prioritized over passive content delivery For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/intentional-event-design-projectory  

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will shares insights on improving hybrid event experiences, ensuring virtual attendees are not treated as second-class citizens, and the importance of designing events that cater to diverse interaction styles and needs. He emphasizes practical strategies such as making eye contact with virtual audiences, hiring skilled speakers, leveraging ambassadors to guide attendees, and creating multiple networking spaces tailored to different goals and personalities. The conversation also explores the significance of energy management at events, the value of intentional networking environments, and the need for event planners to move beyond traditional approaches like relying on alcohol for socialization. Will and Rachel highlight the impact of thoughtful design, staff engagement, and clear communication in making all attendees feel included and energized. The episode concludes with actionable tips for event professionals to create more inclusive, engaging, and memorable experiences for both in-person and remote participants. Here’s what you’ll hear about in this conversation: Prioritize engaging virtual and hybrid attendees by making them feel seen and included through direct interaction and chat participation. Design networking experiences that are inclusive of different personality types and needs, such as providing ambassadors, quiet spaces, and activities beyond alcohol-centered events. Facilitate multiple networking spaces with clear guidance and physical separation to accommodate various networking goals and energy levels, ensuring all attendees can connect meaningfully. For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/smarter-event-networking-will-curran  

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discussion explores how event planners can move beyond transactional experiences to create transformative, fan-driven events by leveraging data, understanding audience emotional connections, and curating year-round journeys that foster true fandom rather than mere attendance.  Key insights from the conversation include the shift from FOMO (Fear of Missing Out) to JOMO (Joy of Missing Out), the importance of cost and value proposition in attendee decision-making, the role of invisible technology in enhancing event experiences, and the need to cater to multi-generational audiences through data-driven, personalized journeys. The episode emphasizes bringing greater intention and emotional resonance to event design, using data and technology as supportive tools to create a meaningful, lasting impact for attendees. Here’s what you’ll hear about in this conversation: Event planners should focus on creating curated, year-round journeys that foster emotional connections and turn attendees into true fans. Leveraging data before, during, and after events enables more personalized experiences and helps address generational and individual attendee needs. The most impactful event technology is often invisible, seamlessly removing friction and enhancing the attendee experience without being the center of attention. You can also find the link to the Wilson Dow Research Report: The Future of Events here: https://bit.ly/2025datastudyWD For the full transcript, mentions, and more, visit: www.bizzabo.com/podcast/transformative-event-experiences-wilson-dow 

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by a panel of event professionals to discuss the future of event networking. Oren Berkovich, Co-founder of Projectory, Haley Guerin, Director of Events and Venue at Capital Factory, Will Curran, Brand Ambassador at Bizzabo, and Katie Noe, Product Marketing Manager at Bizzabo. The conversation explores common networking challenges at events, such as lack of structure, awkward icebreakers, and accessibility issues, and emphasizes the importance of intentional design, inclusivity, and leveraging technology like AI and smart badges to facilitate meaningful connections for both introverts and extroverts. The panelists share practical strategies for creating engaging and accessible networking environments, including curated matchmaking, clear networking paths, and integrating technology to track and enhance interactions. They also discuss measuring networking ROI through both quantitative and qualitative data, the role of psychology in fostering connections, and the challenges of hybrid event networking. The episode concludes with actionable insights for event planners to ensure networking is a highlight that keeps attendees coming back. Here’s what you’ll hear about in this conversation: Intentional and inclusive networking design is crucial — don't just add 'networking' to the agenda, but create structured, thoughtful opportunities for all personality types. Leveraging technology like matchmaking tools and smart badges can make networking more accessible, measurable, and engaging for both introverts and extroverts. Measuring networking success requires both quantitative data (like number of connections and meetings) and qualitative feedback to ensure ROI and improve future event experiences. For the full transcript, mentions, and more, visit: www.bizzabo.com/podcast/event-networking-strategies

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Adam Parry, co-founder of Event Tech Live, to discuss the evolution of event technology, the integration of AI, and the growing importance of sustainability in the events industry. Adam shares insights on the challenges faced by event planners, the significance of upskilling in technology, and the need for supporting small but mighty event teams to ensure long-term success and avoid burnout. The conversation also explores the impact of generational shifts on sustainability priorities, the necessity for events to measure and reduce their environmental impact, and the value of attending Event Tech Live for exposure to the latest innovations and expert thought leadership. Adam highlights the importance of creativity and adaptability in leveraging new technologies like AI, and recommends practical tools such as Wispr Flow to boost productivity for event professionals. Here’s what you’ll hear about in this conversation: Why embracing technology and AI is essential for event planners to stay ahead and reduce overwhelm in a rapidly evolving industry. How sustainability is becoming increasingly important in event planning, with future generations likely to prioritize eco-friendly events when making attendance decisions. Why investing in team support and upskilling, including learning about new tech tools, is crucial to prevent burnout and ensure long-term event success. For the full transcript, mentions, and more, visit: www.bizzabo.com/podcast/event-tech-live-ai-sustainability  

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success. The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively. Here’s what you’ll hear about in this conversation: How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback. Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process. How to use technology and data to measure event success and communicate results effectively to stakeholders. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-roi-aws-encore-6sense  

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways. Here’s what you’ll hear about in this conversation: Why event planners should focus on creating personal and authentic connections at their events. How utilizing tools and technology can significantly streamline the event planning process and improve efficiency. Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees. Mentioned in this episode Lauren Sorenson Bizzabo For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-industry-trends-bizzabo   

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences. Here’s what you’ll hear about in this conversation: Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups. How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement. Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-registration-trends-opus

In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes. Here’s what you’ll hear about in this conversation: How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness. How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events. How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events. For the full transcript, mentions, and more, visit  www.bizzabo.com/podcast/2025-event-industry-benchmarks

In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience. Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event planning and the benefits of sharing budgets with AV teams to maximize value and enhance the overall event experience. Here’s what you’ll hear about in this conversation: How AI can enhance event experiences by aiding in messaging, networking, and learning but should not overshadow the human element. How sustainability in AV production is advancing with technologies like LED lighting, reducing emissions and waste. Why event planners should involve AV teams early in the planning process and share budgets to maximize creative potential and event impact. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends and creativity while staying true to their brand identity. Here’s what you’ll hear about in this conversation: Ideas for incorporating fun and trendy activations like mocktails and oxygen bars to create memorable event experiences. The importance of regularly updating and managing your event budget to ensure financial success and transparency with your team and executives. How to leverage your professional network and attend industry events to build relationships and gain insights from other event professionals. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-trends-budgets-6sense

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events.         Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importance of having a clear strategy, budget considerations, and the value of pilot testing new technologies before full-scale implementation.   Here’s what you’ll hear about in this conversation: How understanding your event's strategy and goals helps you to select the right technology stack. How emerging technologies like augmented reality can enhance attendee experience and solve real-world challenges. How to prepare contingency plans for technology deployments to ensure seamless execution even if issues arise. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/bw-events-tech-attendee-experience  

In this episode of the Event Experience podcast, industry experts discuss the trends that will shape events in 2025, focusing on experiential learning, immersive events, and networking opportunities. The panelists, including Bethany Murphy, Erica Spoor, and Brandon Wernli, share insights on how these trends can be integrated into event planning, emphasizing the importance of understanding audience preferences and leveraging technology to enhance attendee experiences. The conversation also explores the role of AI in event planning, highlighting its potential to personalize and streamline event experiences. The panelists discuss the challenges and opportunities of adopting new technologies, stressing the need for careful planning and audience engagement. They also touch on the significance of micro-events and gamification, considering their long-term impact on the industry. Overall, the episode provides valuable insights for event planners looking to stay ahead of emerging trends. Here’s what you’ll hear about in this conversation: How to enhance personalization and engagement with AI The importance of understanding your attendees to optimize your events How to use technology with event goals and prevent potential issues   Mentioned in this episode Bethany Murphy 6sense Erica Spoor Sparks Brandon Wernli BW Events Tech For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-trends-2025-experts