Death to the Corporate Video

Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly.Learn more about Guy and Umault at umault.com

In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse.Learn more about Guy and Umault at Umault.com

We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.Learn more about Guy at umault.com

Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.Learn more about Umault at umault.com

We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.Like nurturing houseplants, it's a skill developed over time. This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process. Our approach at Umault isn't about dazzling with wild ideas, but setting up success with strategic thinking. Tune in as we reveal how to limit creative options without limiting imagination, turning potential 'no's into enthusiastic 'yes's. Discover how to transform perceived risks into opportunities for standout marketing.Learn more about Guy and Umault at umault.com

Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling. Discover how unconventional ideas can transform your business strategy and elevate your brand beyond the norm. This insightful episode offers a unique peek into Umault's year-end reflections and forward-thinking marketing tactics. Tune in for an inspiring journey into creative marketing alchemy!Learn more at Umault.com

Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episode is a game-changer for marketers and business owners alike!Links we mentioned:Kids in Space – Parts I-IVApple – The Lost VoiceMatomo – GoogleheimerLearn more about Guy and Umault at umault.com

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns. Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work. This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure. Learn more about Guy and Umault at umault.com

Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!Learn more about Guy and Umault at umault.com

This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formula, no checklist, and certainly no predicting what will hit the jackpot in the B2B marketing space.From breaking his own rules to recognizing the magic in irrational choices, Guy argues that true creativity is about experimentation, understanding human irrationality, and most importantly, trusting your gut.Learn more about Guy and Umault at umault.com

If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article. No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite YouTuber. Even if a commercial is of GEICO quality – a brand known for its entertaining commercials – it doesn't change the underlying reality: most of the time, we'd rather not watch it.However, does this mean the art of creating ads is futile? Not at all. There's a workaround. By understanding that 99.9% of viewers don't want to see advertisements, brands can craft more effective strategies.Learn more about Guy and Umault at umault.com

What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible. Additional discussions include what to look for when choosing a video ad agency. (We know a good one, but they’re not right for everyone.) And listen to the end of the episode for a special announcement.For more, listen to the episode or read the transcript below.Learn more about Guy, Hope and Umault at umault.com

A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful. 6 things that B2B marketers should start worrying aboutHow much money you have budgeted for paid media. The video ad length. It’s probably too long! What your customers think of your ads, not what your coworkers or friends think of your ad. Millennials are becoming (or already are) your B2B buyer, and they have different buying habits than previous generations. The long game. Video ads may take a long time to see results.Everything after the video. What’s the video title, description, distribution plan, landing page, customer offer (and more)?

We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.How to make a B2B video coolGet rid of details. Make it shorter. Production design. Make it look cool. Embrace weirdness. Be aware of your creative immune system. Don't let it reject things that are new. Elevate with texture and cool accessories.For more on each tip, listen to the full episode or read the transcript below.Learn more about Guy, Hope and Umault at umault.com

Today we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation.Before listening, please watch our spot “It’s time for Slingshot.”In this episode, we’ll unpack:Who the client is and what they came to us forWhat our strategy wasHow we came up with the project creativeWins and challenges across pre-production, production, and postLike this episode? Hated it? It’s your last chance to complete our podcast survey! Let us know what you think about the show and enter for a chance to win either an Amazon gift card or a donation to your local food bank.Learn more about Guy, Hope and Umault at umault.com

The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl: Squarespace, Workday, and Crowdstrike.We also break down the favorite ads across these categories:Most beautifulFunniestMade us cryBest use of a celebrityMost cringeMost mehWorstFavoriteMiss any of the commercials we discussed? Watch all of this year’s spots.Learn more about Guy, Hope and Umault at umault.com

There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past.5  B2B marketing myths (that need to die)In order to be relevant, you have to be trendy. Marketing is a faucet for leads you can just turn on and off.If you make a good ad, people will share it.My business or industry needs to be professional and boring.The perfect marketing framework exists.And bonus: mountain climbing is a great metaphor for business.For more on each marketing myth and why it’s untrue, listen to the episode or read the transcript below.One more thing: Please take 5 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank. Learn more about Guy, Hope and Umault at umault.com

As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budgetHow to get the most out of your B2B video marketing budgetKeep in mind the 60/40 split. Spend 60% of your budget on branding activities, 40% of your budget on activation. Find budget efficiencies by batching your video production projects. If you have limited budget, don't just make one video. De-risk yourself by making several different spots that you can use, test, and find what works best.Have your strategy and messaging finalized before you start creating video or any other expensive creative assets.Align your budget proportionally along the sales funnel for video production. Spend the most on awareness/top-of-funnel spots and less as you go down.Identify one channel that generates the most leads. Create content that works specifically on that channel, instead of trying to make content for every channel.Invest your budget in creative, not production.For more on each tip, listen to the episode or read the transcript.(Hey listeners: Please take 5 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank.) Learn more about Guy, Hope and Umault at umault.com

Top B2B video marketing trends for 2023Corporate video will continue to die.B2B companies will launch their own streaming networks for video content distribution.B2B marketers will embrace more humor in their video ads.B2B companies will explore new channels for distributing video ads, including TV and OTT.Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics.B2B video is getting shorter. It's time to start making more video ads. For more on each trend, listen to the episode or read the transcript below.PS: Are you a regular listener? Please take 3 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank.Learn more about Guy, Hope and Umault at umault.com

When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going into a new video ad project.Top 5 realistic expectations to have of your B2B video ad projectIt can take a while to start working.It’s expensive.Producing the ads takes time.Attribution is difficult.You need a distribution plan and budget for paid media.For more on each one, listen to the episode or read the transcript below. Plus: all these expectations sound like a real bummer. Why should you make a B2B video ad anyway?Listen to part one of this series: 5 realistic expectations to have of your audienceLearn more about Guy, Hope and Umault at umault.com