Digital Signage Done Right

EPISODE 180 | Guest: Debbie DeWitt, marketing communications manager for Visix Hybrid work presents unique challenges, with communication being the biggest hurdle. This episode dives into how digital signage systems are more relevant than ever for keeping a dispersed workforce connected and engaged. The discussion focuses less on the technology itself and more on specific, actionable content ideas that digital signage managers can implement to foster a shared sense of purpose and belonging, regardless of an employee's location. We explore innovative ways to address common hybrid challenges like information silos, collaboration gaps, and culture drift. Additionally, we discuss the rapidly growing application of digital signage for seamless workspace management, including room and desk reservations, to improve the overall in-office experience. Discover content for engaging remote employees, like spotlights and user-generated social feeds. Understand key hybrid work challenges: information silos and culture drift. Explore how to use signage for real-time workspace management and wayfinding. Get tips on using visual content to boost company culture and motivation. Hear why consistent messaging across all digital platforms is vital. See the full transcript HERE Get more tips in our free Guide to Engaging Remote Employees HERE

EPISODE 179 | Guest: Brandon Glassmaker, application support analyst for Visix While ePaper hardware is simple (battery-powered, no cables), getting a large system running requires precise technical groundwork. This episode covers why IT professionals are vital for the initial setup of this enterprise software and focuses on the crucial back-end setup, including networking hurdles, essential port configuration, and preparing your event data source. Whether you're planning a small deployment or a massive rollout, you'll discover how the process scales and why ePaper's wireless, low-power nature makes it an increasingly dominant technology in the visual communications space. Understand essential networking needs and data source preparation for EPS. Hear a step-by-step rundown of the ePaper implementation process. Learn how ePaper's battery power and RF communication simplify installation (no cables!). Discover that scalability mostly impacts time, not the difficulty of the deployment process. Explore the role of RF transmitters, their range, and environmental factors that affect signal strength. See the full transcript HERE Get more information about ePaper desk and room signs HERE

EPISODE 178| Guest: Trey Hicks, COO & CSO of Visix, Inc.  The rise of hybrid workplaces and office hoteling has created a need for better room and desk booking solutions. While LCD signs were an early option, ePaper has emerged as the superior technology that's more efficient, sustainable and cost-effective, especially when deployed at scale. The age of LCD signs for workspaces is over, and ePaper displays are now the go-to choice for the modern workplace. We take a deep dive into the practical advantages of ePaper over traditional LCDs, focusing on the massive difference in total cost of ownership (TCO). Our conversation covers the "Big Three" factors – acquisition, installation and maintenance – to show how ePaper's wireless, battery-powered design saves significant time and money, avoids network congestion and creates a cleaner, more professional aesthetic. It's a practical breakdown of why ePaper is simply a smarter investment for any organization embracing flexible office models. Discover how ePaper creates a seamless experience for office hoteling and hot desking. Learn why ePaper's total cost of ownership is significantly lower than LCDs at scale. Understand how ePaper simplifies installation and maintenance compared to wired LCDs. Get the details on the massive energy savings and sustainability benefits of E Ink technology. Explore various applications for ePaper signs, from desk booking to digital nameplates. See the full transcript HERE See our four different ePaper sign specifications and learn more HERE

EPISODE 177 | Guest: Jill Perardi, senior director of professional services for Visix A culture of recognition actively builds a more positive and productive environment. Publicly acknowledging achievements and positive behaviors isn't just a morale booster; it's a strategic tool that directly impacts the bottom line. It fuels engagement, strengthens loyalty and significantly improves retention by tapping into the fundamental human need to feel valued as part of a group. In any setting – from corporate offices to school hallways – a strong recognition strategy transforms a collection of individuals into a motivated and cohesive community. Moving from the "why" to the "how," this episode details the advantages of using digital signage for recognition over traditional methods like plaques or trophies. We cover practical applications, from interactive donor boards and digital yearbooks to celebrating employee milestones, showing how modern technology can help build a stronger, more connected community. • Learn why public acknowledgement is a powerful driver of behavior and culture. • Understand the advantages of digital recognition over traditional plaques and trophies. • Discover recognition signage ideas for corporate, education and healthcare settings. • Get tips for implementing a recognition strategy, from content mix to display placement. • Explore how to create a living history with interactive storytelling and recognition.   See the full transcript HERE Learn more about our interactive recognition boards HERE

EPISODE 176 | Guest: Phil Epple, software support specialist for Visix A successful digital signage deployment doesn’t just happen – it’s the result of careful planning. The crucial step between purchasing your system and captivating your audience is implementation. In this episode, we break down the technical and logistical steps for a painless launch, emphasizing that setup is first and foremost an IT project that demands the right people, careful planning and a clear understanding of your network environment. We’ll walk through key pre-implementation checklist items so you can avoid common hurdles and ensure your system launch is smooth, fast and professional. Learn why successful implementation is an IT project, not just an AV one. Understand the two-phase process for a seamless system launch. Discover the most common technical issues that can cause delays. Get a breakdown of pre-implementation and IT readiness checklist. Explore different player options and their respective advantages. See the full transcript HERE Download our Networking Guide to get all of the details you need to build and deploy an AxisTV Signage Suite system HERE  

EPISODE 175 | Guest: Jennifer Razzano, director of internal communications for 84.51˚ There is no single secret sauce for effective internal communications. Because your audience and messages are varied, your strategy must be too. A successful multi-channel communications approach means using the right channel for the right purpose, ensuring employees know where to go for specific information and how to engage. This involves creating a clear purpose for each platform – from email and intranets to instant messaging and digital signage – and making them work together seamlessly. This episode breaks down practical steps for creating a robust, tiered communications plan. It’s not just about pushing information out; it’s about fostering two-way dialogue, building community and strengthening company culture. Learn why a single-channel approach fails and a multi-channel strategy succeeds. Discover how to define a specific purpose for each of your communication channels. Understand the power of two-way channels for boosting engagement and community. Explore how to coordinate channels for major events and story-driven campaigns. Get tips for securing leadership buy-in by connecting culture to the bottom line. See the full transcript HERE Get specific advice for digital signage communications in our Free Masterclass Guide HERE  

EPISODE 174 | Guest: Sean Matthews, president and CEO of Visix Change is inevitable in business, but with 70% of change initiatives failing due to poor communication, organizations need strategic approaches to guide their teams through transitions successfully. This episode explores how internal communications serves as the cornerstone of effective change management, breaking down the critical phases from pre-change preparation through post-implementation reinforcement. Digital signage and multi-channel communication strategies play a vital role in reducing resistance, building trust and maintaining team alignment during organizational shifts. Discover practical content examples and communication frameworks that turn potentially disruptive changes into opportunities for growth and employee engagement. Key Takeaways: Learn why structured communication reduces change resistance and increases success rates. Discover pre-change strategies that build anticipation rather than anxiety. Understand real-time progress updates and visual reinforcement during transitions. Explore post-change communications that reinforce new behaviors and celebrate wins. Get practical digital signage content ideas for each change management phase. See the full transcript HERE Learn more in our Guide to Better Communications in the Agile Workplace

EPISODE 173 | Mark Malaney, systems engineer for Visix Digital signage is a powerful communication tool, but its connectivity to your network also makes it a potential target for security threats. A breach can lead to downtime, reputational damage or even a compromise of sensitive company data. This episode demystifies the world of digital signage security, breaking down the most common vulnerabilities and risks that every organization should be aware of. We explore actionable, real-world strategies to harden your digital signage deployment against attack. From the fundamentals of network segmentation and data encryption to the importance of physical security and choosing the right technology partners, you'll get a clear roadmap for creating a secure and reliable digital signage ecosystem. Learn about the unique security vulnerabilities of different digital signage media players. Understand common threats like social engineering, malware and man-in-the-middle attacks. Discover best practices for securing your network, including segmentation and encryption. Get expert advice on the importance of physical security and keeping your software updated. Explore key security considerations when choosing hardware and software providers. See the full transcript Want to learn more about digital signage networks? Download our Digital Signage Systems Overview Guide

EPISODE 172 | Derek DeWitt, communications specialist for Visix Choosing the right content for your digital signs can feel overwhelming, but an effective strategy is rooted in one key factor: your organization's structure. The way your company is built – whether it's a traditional hierarchy, a dynamic matrix or a decentralized network – fundamentally shapes its culture, workflows and communication needs. This episode unpacks how aligning your visual communications with your company's framework can help you prioritize and produce better messaging. We explore seven distinct organizational structures and give you specific, actionable content ideas designed to reinforce your company’s goals, improve the employee experience and make your internal communications more effective than ever. Identify which of the seven most common organizational structures your company uses. Learn to tailor messaging to the communication flows and cultural values of each model. Discover dozens of content ideas for each of the different frameworks. Understand why a call to action is vital for every message and how to craft one. Explore using audience feedback to continuously improve your digital signage content. See the full transcript HERE Want more content ideas and inspiration? Download our Digital Signage Content Guide HERE  

EPISODE 171 | Guest: Melissa Sartin, senior creative content artist for Visix Displaying data on digital displays is a powerful way to keep your audience informed, from showing KPIs and production metrics to progress on company-wide initiatives. But how should you design these messages? What are some of the considerations to keep in mind when trying to make complex information understandable and engaging for your audience? It’s more complex than a simple text message, but when done right, data-driven content is inherently eye-catching and incredibly useful. This episode breaks down the key design considerations to ensure your data is not just seen but understood in a matter of seconds. Learn to avoid the most common design mistakes, like information overload. Discover how to intentionally use color, contrast and motion for maximum impact. Understand the differences between data visualizations and data mapping. Get tips on using color and visual hierarchy to "tell a story" with your data. Explore the first steps for success, from planning your goals to testing designs on screen. See the full transcript HERE Get more digital signage design advice in our Masterclass Guide 4: Digital Signage Design HERE  

EPISODE 170 | Guest: Jennifer Razzano, director of internal communications for 8451 Ever feel like your message gets lost in the shuffle at work? You're not alone. Many organizations grapple with keeping everyone on the same page, and the fallout from communication hiccups is bigger than you might think. In this episode, Jennifer Razzano explains why effective communication is much more than a "soft skill" – it's a vital driver of success. Join us as she unpacks the hidden financial and productivity costs of falling short and learn her expert strategies for building a workplace where people feel heard, valued and connected. How many hours does each employee waste per week on unproductive communication? The answer might shock you. Understand the true financial and productivity costs of ineffective communication. Get stats that prove that communication is a "need-to-have" for organizational success. Discover the crucial role of empathy in anticipating employee needs. Explore how to use the "Think, Feel, Do" model to craft messages that resonate. Hear a framework for building key messages (What, Why, Who, When, What's Next, and How). See the full transcript HERE Get specifics for your screen content in our free Digital Signage Communications Planning Guide

EPISODE 169 | Guest: Alejandra Ramirez,  founder of Ready Cultures Many organizations mistake communications tactics for a cohesive strategy. They focus on pushing out messages without a clear vision of the behavior they want to influence or the business objectives they aim to achieve. This approach often leads to disconnected efforts, confused employees and a failure to build a strong, unified corporate culture. We explore how to move beyond simple message delivery to create a truly strategic internal communications process. Get insight into frameworks and philosophies that turn communication from a reactive tool into a proactive, culture-shaping force and critical driver of your bottom line. And learn how to ensure your communications are designed to elicit specific, measurable actions that move your entire organization forward. • Discover the crucial difference between communication tactics and strategy.  • Understand how communication drives employee behavior, belonging and alignment with company goals. • Learn the 3H framework (Head, Heart, Hands) to make messages more meaningful and actionable. • Explore how to align leadership behavior and incentives with your communication strategy.  • Get a framework for communicating complex news with clarity and purpose.   See the full transcript HERE Get more communications advice with our Free Digital Signage Communications Planning Guide HERE

EPISODE 168 | Debbie DeWitt, marketing communications manager for Visix This episode takes a deep dive into the impactful world of digital signage content specifically tailored for coworking environments. From optimizing space management and fostering community to providing valuable resources and promoting internal services, you'll uncover a wealth of actionable strategies. Learn how thoughtfully designed visual communications can transform shared workspaces into dynamic, engaging and highly functional hubs for diverse professionals. Learn why digital signage is a good communication tool for diverse coworking audiences. Hear eight specific content categories with practical message examples for each. Discover how to leverage digital signage to enhance wayfinding and streamline operations. Explore how to use digital signage to promote internal services and boost your brand. Get actionable tips on curating engaging content that automatically updates in real time. See the full transcript HERE Need more content ideas? Grab our free Digital Signage Content Guide HERE

EPISODE 167 | Guest: Sean Matthews, president and CEO of Visix Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s theme with lots of giveaways, inviting attendees to explore our latest offerings and learn about our long history in the AV channel. Discover the new BrightSign player support and the browser-based presentation designer. Explore the rapidly growing electronic paper sign (EPS) solutions and their comprehensive space management applications, from rooms to individual desks. Understand how hybrid work models are driving innovation in digital signage and space management technologies. Get an exclusive sneak peek into the immersive and nostalgic booth experience awaiting visitors, including fun giveaways. Hear about the company's 45-year legacy with the AV channel and their continued commitment to supporting the industry. See the full transcript here See more of what we’re showing at IC25 here

EPISODE 166 | Guest: Trey Hicks, COO & CSO of Visix, Inc. This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan. We cover the unique advantages BrightSign players offer and how they integrate with AxisTV Signage Suite, giving users more choice when planning their digital signage solution: Understand the core reasons behind BrightSign's widespread adoption. Discover key differentiators between BrightSign and Visix media players. Explore seamless integration of BrightSign players with AxisTV Signage Suite. Get insights into the specific BrightSign models supported and their ideal use cases. Learn about implementation, support and roadmap plans for BrightSign. See the full transcript HERE Learn more about all of our digital signage media players HERE  

EPISODE 165 | Guests: Jon Rappoport, founder and director of Rapid Fig, and Jennifer King, deputy director at Rapid Fig We delve into the concept of cultivated communication and its importance in today's fast-paced world. Our guests explore the idea that great communicators aren't born but rather developed through strategy and practice. They discuss the need to move beyond simply sharing information and focus on generating receptivity and offering a clear path forward. The conversation highlights the significance of intentionality, empathy and preparation in communication and emphasizes the importance of understanding your audience's needs and crafting messages that resonate with them. We also explore the power of interconnectedness of various communication skills and how to navigate high-pressure situations with poise and impact. Learn to craft compelling messages that engage, influence and drive action. Get practical advice on applying intentional communication frameworks to messaging. Hear about generating receptivity and offering a clear way forward in every interaction. Identify common pitfalls, such as focusing too much on oneself or not clarifying purpose. Discover the power of storytelling to inspire, connect and reinforce priorities. See the full transcript HERE See what Rapid Fig does HERE  

EPISODE 164 In a world saturated with audiovisual stimuli, this episode dives into the growing issue of digital overload. We explore the psychological effects of constant connectivity, from phantom vibrations to cognitive fatigue, and examine how this impacts our ability to focus and engage. Understanding the challenges audiences face is the first step towards more effective communication. Moving beyond simply acknowledging the problem, we provide practical advice for those working in digital communications. By focusing on genuine connection and recognizing the individual stories of our audience, we can create a more meaningful and less overwhelming digital experience. Learn to recognize the signs and impacts of digital overload on your audience. Understand the role of communications in contributing to or alleviating information fatigue. Discover how to design digital signage content that respects your audience's attention. Leverage recognition and community-building for higher engagement and less digital noise. Use intentional, consolidated and automated content for a less overwhelming environment. See the full transcript HERE Get more tips on digital outreach for hybrid offices in our Guide to Engaging Remote Employees HERE 

EPISODE 163 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we explore how to create content that not only looks good but also effectively conveys messages across various platforms, from intranets and social media to digital signage. We discuss the challenges designers face and examine practical strategies for overcoming these hurdles. Listen to get actionable tips and resources for creating impactful digital content and internal communications, focusing on clear communication and timeless design principles. Hear fundamental principles of good design for internal communications. Understand the key challenges facing content designers today. Discover current trends, and how to measure success. Get practical tips for designing impactful digital signage content. Explore tools and resources to improve design skills and adapt to evolving trends. See the full transcript HERE Need more advice on crafting digital communications? Grab our free Digital Signage Design Guide HERE

EPISODE 162 | Guest: Bryan Peck, VP of sales and marketing for Mazévo Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers’ needs continue to drive innovation in this space. It’s all about efficiency and understanding how to get the most from the tools available. Hear about browser-based solutions that help schedule spaces and resources, coordinate event teams and provide essential analytics for data-driven decisions. • Hear the history of scheduling software and how this technology has evolved. • Get inspired by how an array of features can enhance operations and improve efficiency. • Dive into challenges faced by universities in scheduling spaces and how they can be overcome. • Understand the benefits of using a solution like Mazévo for managing events and resources. • Discover current trends and future predictions, including the potential impact of AI.   See the full transcript HERE Learn how Mazévo can help you streamline your space and event management HERE  

EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content  Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level. Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age. Learn how to apply newsroom ideas and techniques to your content strategy. Discover the three most valuable questions to ask when crafting a story. Understand the power of leveraging owned media to gain earned media coverage. Get strategies for utilizing video content and social media algorithms to maximize reach. Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results. See the full transcript HERE Learn more about how to humanize your content at Lucie Content HERE