DiscoverThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts
The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts
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The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

Author: Allison Scholes - Podcasting, Content Clarity, Content Coach, Entrepreneurship, Social Media, Personal Branding, Visual Branding, Business Growth, Content Creation, Content Planning

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Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way.

I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact.

In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more.

It’s time to streamline your content plan and show up as your most authentic you!

Connect with me: www.bossladyinsweatpants.com
292 Episodes
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The Boss Lady in Sweatpants Show is taking a break! Listen in to my calling from God and what's in store for me next! www.bossladyinsweatpants.com  
Today, you are going to reimagine what’s possible in your life and career, thanks to my guest, Hilary DeCesare. She’s an international business coach and bestselling author, and I’m excited to learn more from her. In this episode you'll discover: how to remove yourself for the autopilot rut the 3HQ method for business and life success what does your higher self mean the 4-step Tune In process   Connect with Hilary at: https://www.facebook.com/TheReLaunchCo https://www.linkedin.com/in/hilarydecesare/ https://www.instagram.com/therelaunchco/   Connect with your host, Allison: www.bossladyinsweatpants.com
The enemy is clever by planting lies in our head and on our hearts. How do we hold on to truth? It's through Scripture. God's word is truth! Listen to today's motivational message and I hope it encourages to dig into scripture this week!
This has been on my heart for the last two days...   With everything happening in Israel, it's easy to succumb to fear and feel hopeless. What can you possibly do to help?   You may not be able to be boots on the ground to help, or even offer financial support (because you may not know which charities to trust), but you can be a warrior... a PRAYER WARRIOR. Don't underestimate prayer. This world needs more prayer warriors, but you may not know how to start because the enemy has captured your hope and you're in a state of fear.   This is why, starting today, I'm launching an early black Friday deal on the Ignite Your Light journal.   Snag it in the next 7 days at 40% off plus free shipping (US only.)   If you are struggling with everything that is going on, here's how I would work through the prayer journal...   Start with the Anxiety season -- then move on to the Trust season -- then the Rest season -- followed by the Growth season -- then end with the Joy season.   In the next 60 days, ignite your Light, reclaim your Hope and Faith, create a prayerful-positive mindset, make real change, and shine bright for the whole world to see!!   https://bossladyinsweatpants.com/ignite-your-light/   Discount is automatically applied at checkout. No codes needed.
Life can be unpredictable. None of us knows for sure what will come our way. Even the best laid plans or intentions, life always has curveballs...but God is good. In this episode, I encourage you to give your burdens to God and trust his plan. Listen for the verse of the week and the challenge of the week. I also encourage you to grab the Ignite Your Light Journal - a prayer journal to help you stay encouraged and anchored in your faith during the different seasons of life. https://bossladyinsweatpants.com/ignite-your-light/  
Whether you love Reels or hate them, this is a must listen to episode. If you want to create effective Instagram reels for your business, Mandy Emerson is the go-to expert. Mandy is a social media strategist helping female entrepreneurs grow their business using social media, especially Instagram. Today, she shares: The purpose of reels and why you should create Reels What keeps viewers watching reels all the way through    Common mistakes to avoid  Some realistic expectations when it comes to reels   Please connect with Mandy at www.thefiercesocialsociety.com/podcast Connect with your host, Allison, at www.bossladyinsweatpants.com    
Fear, worry, and anxiety are all around us and are weapons Satan uses to keep us paralyzed. These things keep us from experiencing God's love and the full life He has planned for us. In today's motivational message, you'll hear the weekly verse and challenge so you can move away from worry and anxiety and experience more hope and joy. Before you go, grab the new Ignite Your Light journal to create a more prayerful-positive mindset.
Ready to make Q4 your easiest quarter when it comes to creating content? In this episode I share: 3 long-form content ideas for October, November, & December Title/Hook ideas Examples in various niches CTA examples for BIG results   Grab the 12-month content guide now for only $14!   Connect with me at www.bossladyinsweatpants.com  
Do you consider yourself a faithful Christian? Recently, I joined a book club and we're reading, "Faith Driven Entrepreneur" by Henry Kaestner, J.D. Greear, and Chip Ingram. Chapter 8 struck me to the core! Faithful vs. Willful. Major self-discovery during this chapter, and in this quick message today, I share parts of the chapter to help you move from willful to faithful. Willfulness is focusing on your way, your efforts, and your work, not the work of God in you. Faithfulness is doing our part, but leaving the results to God!   Verse of the week: I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world. – John 16:33   I challenge you to listen to this motivational message and buy the book on Amazon. Then think about the things you’re trying to control and find some quiet time to pray and surrender them to God. Try to make this a daily habit to move from willfulness to faithfulness.   Connect with me at www.bossladyinsweatpants.com  Grab the Ignite Your Light journal - a prayer journal to help you stay encouraged and anchored in your faith during the different seasons of life.
Should you bother with PR? The real question is, do you want more visibility for your business? On the show today you'll hear from Nina Dafe, the founder and CEO of The Far Above Rubies Collection. You'll discover: Why PR is so important for business success (think visibility!) How you can get PR ready. The common myths and misconceptions  about PR (and how you can avoid them.) How you can overcome the limiting beliefs holding you back from PR success!   Go ahead and grab Nina's Perfect Pitch Packet -- use the code: BIS to get it for $37 (usually $197)   And please connect with your host, Allison at www.bossladyinsweatpants.com  
God promises to provide rest when we seek Him. On your spiritual journey with God, rest is important. Today's episode is to encourage you to eliminate one thing off your list this week. Let God take your burdens and you take His grace! Scripture of the week: "By the seventh day God had finished the work he had been doing; so on the seventh day he rested from his work. Then God blessed the seventh day and made it holy, because on it he rested from all the work of creating that he had done." - Genesis 2:2-3 NIV Do you desire peace, strength and focus? Grab the Ignite Your Light journal and go through the Season of Rest. EP 247 - Achieve Harmony with the 7 Pillars of Abundance
Why isn't every business coach talking about this? Today, I share my #1 secret to growing my list... and it's easier than you think. And of course it deals with long-form content! I walk you through the steps of how to use your freebies and long-form content to grow your email list -- and with the power of Pinterest! I have a freebie I created back in 2017 that is STILL being downloaded! Whoa! Listen to this episode, then download my PERSUASIVE HOOKS to help your content stand out! Feel free to connect with me at www.bossladyinsweatpants.com  
We hear the term: UNITY all the time from people around us, the Church, and even the government. But are we seeing it? What is Unity? In today's motivational message, I share a devotional about Unity and what it really means, plus a challenge for you to be more like Jesus. If you want to see less division and disunity, it begins with God's Word and taking daily action. Psalms 133:1 says, “How wonderful and pleasant it is when brothers live together in harmony!”   Connect with me at www.bossladyinsweatpants.com Or grab the Ignite Your Light prayer journal at https://bossladyinsweatpants.com/ignite-your-light/  
Do you find yourself so focused on one area of your life, that other areas are affected negatively? Which then can leave you feeling guilty. How do we deal with this? Rebecca Whitman has joined me on the show today to talk about her 7 Pillars of Abundance. Get ready to experience more fun and freedom in your life. Not only does Rebecca walk us through the 7 pillars, but she also gives us tactical ways to implement each pillar in our life. Here's to more HARMONY! Connect with Rebecca at https://linktr.ee/rebeccaewhitman   And you can connect with me at www.bossladyinsweatpants.com  
The verse of the week – John 7:37-38  “On the last day, the climax of the festival, Jesus stood and shouted to the crowds, “Anyone who is thirsty may come to me! 38 Anyone who believes in me may come and drink!”   So what does that exactly mean?   Depending on where you live… I’m in the midwest and it’s been HOT! What happens when we’re not hydrated? Tired, sluggish, exhausted and Thirsty! So it’s important to stay hydrated!   But is your spirit hydrated?   3 prayer prompts…..   God, I feel… God, I need… God, thank you for….   Connect with me at www.bossladyinsweatpants.com  
Sick and tired of creating content? This week's hack will blow your mind! All you need is you and your phone. Let's create one piece of video content and get endless content from it. It can be done and I share exactly how to do it. The tools I mention in this episode are DeScript, my favorite editing tool for videos and podcast episodes, and the 12-month content guide! And don't forget to connect with me at www.bossladyinsweatpants.com.  
Welcome to the FIRST Monday Motivational Message. This week's motivation is creating the daily habit of gratitude.  Psalm 100:5 says this: For the Lord is good and his love endures forever; his faithfulness continues through all generations. Your challenge: Download the You Version Holy Bible app for daily scripture & prayer Each day, write down 3 things you are grateful for   Want to journal more? Grab the Ignite Your Light journal with the code: BIRTHDAY for 10% off. The discount ends August 31 at the end of the day.   www.bossladyinsweatpants.com  
Today I have Haley Burns with me. She is a conversion copywriter and launch strategist…basically she’s going to help you improve your writing, so you don’t sound bland! It’s time that you sound like you, and not AI. In this episode you'll discover: Why creativity matter! Can't you just post and write about your business? Ways to truly engage people with voice that sounds like no one else A common myth about writing for your business? Haley's favorite "hack" to instantly improve your copy's engagement   Connect with Haley: www.sugarcopy.com https://www.linkedin.com/in/haleykburns/ https://www.facebook.com/haley.burns.73744/ haleycopywriter@sugarcopy.com   Connect with your host, Allison: www.bossladyinsweatpants.com (It's my birthday month! Use the code BIRTHDAY to get 10% off the Ignite Your Light journal + free shipping.)
Last week, I covered part 1 of the Simple Business Content Plan. Today is part 2 and we're focusing on your quarterly focus and quarterly offers. In this episode, you'll discover: how to identify your quarterly offer your visibility focus your project focus your sales focus how it all ties into your monthly content   You'll walk away with a simple business content plan. Are you a visual learner? Snag the training and workbook HERE.  
Let’s simplify your business model, your content, and your quarterly plans! When we overcomplicate our business, we easily get distracted, overthink everything, lose sales and clients, and start wondering why we started our business. Let’s not overcomplicate the process. In this episode, I will teach you the 5 key pieces to your simple business content plan. Get ready to create less, but better content and enjoy social media again! Snag the in-depth training HERE. Connect with me at www.bossladyinsweatpants.com  
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