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The Chiropractic Authority Podcast

Author: Robert Delude The Podcast Dude

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The Chiropractic Authority Podcast: Marketing for Principled DCs
The #1 marketing podcast for chiropractors who refuse to compromise their principles. Host Robert teaches experienced DCs how to build authority, attract ideal patients, and scale their practice using ethical marketing strategies that actually work.
What You'll Learn:
• Proven chiropractic marketing strategies that generate consistent new patients
• How to build your authority and become the go-to DC in your community
• Content marketing systems that establish you as a trusted expert
• Patient acquisition funnels design
136 Episodes
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Find her here Dr. Christine Zapata on Instagram.Check out her website here 
Click here for all of Alexa's info Follow us here 17:00-Oh, man, that's hard. Like, when you're deep in prep and you're hungry. Yeah, when you're asking. Yeah, it's really hard. I'm not going to lie. You start coming up with, like, the wildest shit to try to distract yourself. So. So for me, I was able to I could eat fruits, I'm sorry, vegetables for the majority of my prep. 23:00-So I did the Texas Cup last year, and then a week after that I went to Nationals, which was broadcasted it was a broadcasted show. So there were thousands of people watching that. 33:00-that's the other thing is starting out in a gym. And then another piece of advice I would give somebody is learn your own biomechanics. There are certain movements that your body does not agree with and trying to push yourself to do those just because you saw it on your favorite Instagrammers Instagram. 41:00- Absolutely. Yeah. Yeah, I agree with that. So is there any books that if it was if this was like Christmas time or a birthday or just because you want to give someone something, what books would you gift someone? And why would you gift that book?
1:22 And welcome back, guys. All right. So we've been gone for a while now. We're going to change some things up some weeks. We might have inspirational stories or we might just have tips and tricks on how to run your business. Sometimes we might just email conversations, but let's get this show on the road once again. I love you all. 8;22 , people's memories are awfully short. And, you know, and I think that when it's your reputation, it's it's easy to think like my reputation is ruined, this is permanent. But I mean, listen, there are endless stories of people who have had missteps in their lives and that have managed to turn things around. For me, because memory is short, the key to reversing a misstep, you know, especially if you feel like your reputation was damaged, is consistency in the other direction by having discipline and consistency in showing up and proving to the world that whatever it was, if you were like, 18;26 If they just wanted to be part of the community, I think being part of the community is just somebody that wants to be surrounded by supportive, successful individuals that are really out there trying to build a business and do their best by the people that they serve. If that's what you want and that's what you're looking for, you're a great fit for the Black Diamond Club. 22;15 like a muscle. You can build up the ability to make quick decisions. So start with something small like lunch where we will eat and take over. Being the person that always decides where you're going to eat with your significant other, don't hand that off to anybody else and then decide what you want in advance and stick to that decision. 27;00 Our favorite place on the planet is Abama, a small island in the Canary Islands. 30;22 Most people are non not intentional about who they would like to meet. Number two I've identified if I knew that I wanted to meet you, I would have to know why I wanted to meet you so that when I meet it, when I met you, I knew what to ask you. Right? And so a lot of people, again, I get this a lot where people are like, you know, oh, I had an opportunity to, you know, recently I took my good friend Grant Dennis to this charity event. 36;00 Yeah, I would I would 100% agree. I mean, being manipulative is that I'm trying to enter into the relationship just so that I could benefit versus being intentional is I see value for both of us. Yeah, I think that's one of the hardest things though for people because I get this a lot with a lot of my clients. Special thanks to James and luke for making this happen. Instagram and websites you tube and podcast https://www.instagram.com/drlaceybook/ https://www.instagram.com/drshawndill/  https://www.instagram.com/theblackdiamondclub/  https://blackdiamondclub.com/  https://www.youtube.com/@shawnandlacey   BDCLIVE ( money mondays ) on wednesday now https://podcasts.apple.com/us/podcast/none-of-your-business-podcast
Welcome back and Happy New Year! We talk a lot about so many things Dr Mel is dropping Bombs!!!!!! Go follow her https://www.instagram.com/dr.melkrug/
Welcome 2022!!! Man this is a super exciting day for me Today January 5th 2022 I am in Las Vegas celebrating 3 years clean and sober!!!! Today we have an amazing guest Dr. Mel Krug. Please share, rate and review. I Love you all and till next time, Follow Dr. Mel on IG 
We are back! Yes guys the NOYB Podcast is back. WE had to take a step back to work on a few things, We apologize for leaving you in the dark, But the break is over and we have some amazing guests lined up!!! The first guest back on is the AMAZING Tori Franco Host of the Tori Franco Show. Tori and I dive deep into what she has been going through and the new adventures that she is on.  Dont forget to subscribe and leave a rating and review on the apple podcast. Follow Robert and the Podcast also check out Tori Franco on Instagram.
We got Dawn Rosemond on the show today guys.  I know you are going to love this episode! ever since the break NOYB took a break  we just got a lineup of super fire guests!!!! Check out her Instagram Check out her Website or sit at the Reign table 
This is a super special episode for you guys today We got Jesse Lee #imbosslee who is a serial entrepreneur, Investor, Host of The People's Mentor  Podcast. ( Jessie Lee is The people's mentor ) In this episode Jessie Lee spits fire the entire show, I learned a lot and I hope you guys do too. Jessie Lee is full of energy and passion in what she does, She is a hustler and the number #1 Network Marketer in the world. https://linktr.ee/JessieLeeWard  check out off of her links  One thing i want to share with you is I'm starting to be a life coach be sure to find me on Instagram and let me transform your life. keep up with Robert and the Podcast at https://www.instagram.com/noneofyourbusinesspodcast/ https://www.instagram.com/robert_delude/  Photo credit From Jessie lee IG 
Drew Manning is back in the spotlight with a new challenge he is calling Fit2Fat2Forty! He will be purposely gaining weight AGAIN, while following select “fad” diets and doing them wrong and then losing the pounds by doing them right, all just in time for his 40th birthday in December 2020. Drew Manning is a well known Keto coach, physical trainer, and NY Times Best Selling Author of the book Fit2Fat2Fit.  Best known for his Fit2Fat2Fit experiment that went viral, Drew gained over a million followers as he documented his 75 pound weight gain and weight loss journey back in 2011. His podcast has over 2.5 million downloads and he's been featured on TV shows such as Dr. Oz, Good Morning America, The View and many more. His experiment has become a hit TV show, called Fit to Fat to Fit, airing on A&E & Lifetime. Drew recently wrote and published his second book, Complete Keto, which is available wherever books are sold now. Drew is someone who takes fitness and health very seriously and shares compassion with people who struggle with losing weight. He believes empathy is something that's missing from the fitness industry because not everyone understands how hard it can be and empathy bridges the gap and is key to understanding why some people struggle with transformation.   Drew is the father of two daughters and resides in Utah. https://www.instagram.com/noneofyourbusinesspodcast/ https://www.instagram.com/fit2fat2fit/ 
In today's episode, we dive deep and get vulnerable. This conversation was amazing. I learned so much from my guest. Tori franco is a social media personality, influencer, and host of The Tori Franco Show. Through her podcast, Tori hopes to inspire those who have gone through or are going through life's tribulations by providing a source of guidance, healing, relatability, and a safe place for open conversations. This podcast is a place where all can come and feel human. https://torifranco.com/ https://torifranco.com/podcast-episodes-spotify/ https://torifranco.com/youtube/ https://torifranco.com/instagram/ https://torifranco.com/follow-me/
we talk about sobriety in this 
David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Considered one of the top Esports entrepreneurs and investors, David is also a three-time international best-selling author, Top 100 Business Coach, and host of the top entrepreneur podcast, The Playbook. David is the Executive Producer of the Bloomberg and Amazon television series 2 Minute Drill and is the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch. David is featured in many books, movies, and TV shows such as World’s Greatest Motivators, Think and Grow Rich: The Legacy and Beyond the Secret, airing on Netflix. Additionally, he has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content and communication, that’s exactly what you’ll receive. For the past 20 years, David has been providing free weekly trainings to empower others to be happy.  Dmeltzer.com/training  @DavidMeltzer @noneofyourbusinesspodcast @robertdelude
Levi Bessette is a Missoula native and an alumnus of Lowell Elementary, Hellgate High School, and the University of Montana, where he was elected as ASUM senator and graduated with high honors. After tragically losing his father in 2000, Levi turned to drugs and alcohol in an attempt to self medicate and avoid the pain of his loss. His use quickly escalated to daily abuse, and in 2005, he checked himself into treatment in Great Falls. Levi has since dedicated his life to helping people, with his focus on addicts (persons experiencing substance abuse disorder), in hopes of supporting them in finding recovery.  Levi's success in helping those around him can be largely attributed to his acceptance in addressing his own mental health challenges ie, Severe Major Depression, PTSD, Anxiety, OCD, ADHD, Adult Learning Disorders, and Polysubstance Dependence, in FSR (Substance Abuse Disorder/Addiction), he works tirelessly to help others better understand the disease of addiction by speaking locally and nationally, all while re-attending the University of Montana full time, being a single parent and maintaining his own recovery. Due to the support and encouragement from the recovery community, his friends, family, the community of Missoula, doctors, and counselors he has been able to not only be an active member of society, but he has been able to also be an asset to humanity at large.  Levi's hope is to eliminate the stigma the Addicts face and be 'the voice for the voiceless' while supporting them until they find theirs.  He believes everyone is deserving of love, empathy, and support. Levi Bessette
Good Moring or afternoon, I’m not going to do my normal intro, kind of in rush this am and still want to ad value to you guys, Jen Elizabeth @resurrektion_of_me check her out, I just launched my new coaching program and giving my listeners a free call just for them, DM me for more details. (3:00) Jen is 9 years sober and the branched out and started trauma recovery, We need to find out more, we are extremely fragile, Jen thought maybe she was not” worthy “ (17:00) Pain doesn’t excuse the way someone behaves but it explains the way someone behaves. Its explains everything!! (28:00) we all go through struggles, for the most part each person who has a routine, Jen talks about her intentional time, She wakes up at 4 am. (41:00) don’t expect your 12 step rooms to support your trauma, seek outside help!!! Use google (54:00) the most important part. https://www.instagram.com/resurrektion_of_me/?hl=en https://m.facebook.com/ResurrektionOfMe/ http://resurrektionofme.com/ My book: https://www.amazon.com/Shape-Woman-Jen-Elizabeth/dp/1732647151 Sober Mom Squad: https://www.sobermomsquad.com/a/33870/UzoGLWB4
Today's guest is Nicholas Hinrichsen, my Stanford MBA friend who started a Venture Capital backed automotive company in 2013 and sold the business to Carvana in 2017. To do so, Nicholas went through the startup accelerator YCombinator in 2014 and raised $10M of Venture Capital by 2015. After his successful exit, Nicholas wanted to do more good for the world and started his next venture Clutch to save Americans thousands of dollars in car payments. The technology platform allows you to refinance your auto loan in seconds and from the comfort of your home. This conversation I think will transform your life, we need the mindset on how to pivot and move in a digital world,  @robertdelude @withclutch  @noneofyourbusinespodcast
 Um, I have to not watch the news. I have to limit my time on social media. Um, I think, I mean, you know, black lives matter is so important and it's really important to stay engaged with it. Um, but I think there are, there are people where it's necessary to focus on like the negatives and like share these clips of bad things happening because we need to spread awareness. But at the same time, we also need the people that stay positive because we have to spread positive energy. Um, and that's by sharing your favorite black artists and creators, you know, um, I think both of them are equally as important and, um, I try to participate by sharing my favorite BiPAP creators and black creators. And, um, but otherwise I just like have a really hard time because of my depression to engage in so much negativity. Speaker 2: (32:31) So me, you know, I do a lot of the same things. Um, I try and I get, uh, you know, people who are supporting the blog has been on my podcast and I want to share their story on there. Um, I just try and stay away from the negative and the negativity as much as possible. I don't watch the news, but really getting people who have been directly affected on it, all my podcasts. Like I want to hear your story. Like I think if as a white male who grew up in Helena Montana, like I, I need to do something like, I didn't realize that white privilege was a thing. Like, okay, let me re word that. I knew Speaker 1: (34:12) Yeah. I think it also just depends on where you are when I'm in Missoula. I like just don't ever think about my skin color, but I have the luxury of being mixed and mixed Asian. So, um, so it's different for me than it is for other people, but that I've heard stories about that. Um, my, my sister, she is my half sister. She's super fair, blue eyes, really light blonde hair. And her husband is African American and they lived in Helena for awhile, um, kinda like Speaker 1: (35:18) I think my mom shielded us from it for sure. When we were growing up, um, I, there's a story that she'll always tell people, um, about when I was four years old, we were in Walmart and, um, and I was in the car and this little boy that was my age. He was also in his mom's car in the checkout line. Just said, Hey mom, look at that girl. She's ugly. And he is talking about my skin color. And I think since, especially after then, my mom always made sure that like, she'd always tell us, you should be so proud to be Filipino. And like, she never said Filipino American, like we were always Filipino at home. Um, which was like a struggle after I've traveled to the Philippines a couple of times because, um, being a mix is a different struggle because you never feel like you belong anywhere. Um, yeah. Yeah. Like here I'm not white enough to be white. And then in the Philippines, I'm not Filipino enough to be Filipino, you know? So, um, so in college I kind of figured out that I can't ever call myself one or the other. So now I go by Filipino American and it helps my identity so www.aprilwerle.com  Instagram: @aprilwerle TikTok: @aprilwerle @noneofyourbusinesspodcast @eastcoasttags www.eastcoasttags.com
Speaker 2: (00:24) I am a hip hop entrepreneur started back in 1978 on the nightclubs on a nightclub on record company called crewcut records. I'm the leader of a group called world-class record group, which was the first group for dr. Dre, DJ yellow clientele, him, myself, Jay DJ Yella, and DJ young. Dr. Dre, when upcoming NWA, I was one that got ice cube, his first record deal, and a group called stereo crew. He was on my label as well under the crew cut records. So you see the movie straight outta Compton. Um, if you ever have seen that movie, he has a guy portraying me in the movie. He's a club owner. Good looking guy. Oh, what is Jerry curl? And you've given Jay a hard time allegedly about playing hip hop songs in his club. Something that never really happened, but you know, that whole situation has changed my life considerably. So I take it. Speaker 2: (09:41) ell, first we're going to hand I had no musical experience. That was the first trouble. Um, I was, uh, at a young age, I was a DJ sound, a DJ, and fresh out of high school in 75. And, uh, when I believe to go to broadcast school and get a broadcast license, I wanted to be in radio and that didn't happen. But I was, it was right in the middle of the disco era. So I was able to start playing in nightclubs at 19. I thought I went be in a nightclub, only told me, Hey man, I need a DJ. I need a free DJ. Okay. Just don't drink any alcohol, no problem. I don't drink anyway. So I would DJ the club and get my experience. And um, by the time I was 21, I had my own nightclub. And um, my, I think my biggest experience, what my biggest thing I had overcome was, um, not knowing how to make a record.  Speaker 2: (28:37) Teach you about credit in schools, man. Credit is one of the most important things you can have in your life. They won't teach it in school. Okay. Credit? I mean, you would think credit would be credit literacy and financial literacy would be something that would be a part of home economics. Okay. I don't need to know how to bake a cake. Okay. The only thing I'm learning to do in home economics when it came to, um, financial literacy with how to write a check, that was it. Okay. They show me how to write a check. Alright. And it jumped me. I didn't have my account too, but they still got it. Right. Speaker 2: (32:33) bought new equipment and um, I do more podcasts than I do more editing. And you asked me about my morning routine. My morning routine is those three things. You know, I get up and I, uh, evening bowl the bowl of Cheerios and I'm starting my day. Take my vitamins. I'm a vitamin that. So I have about four or five vitamins I take every morning. Um, just to give me, give me started. And they weren't for me, they keep me active, keeps me going. And I'm wanting to put them on my website too. So you can find out what I take. Keep me up. LonzoWilliams.com LyricalRevolution.org @eastcoasttags
Now keep in mind at the time I'm only 38 years old, no medical history, nothing. Right. So this is like completely bananas. And what I found out that was going on, doctors still don't know the root cause, but I was experiencing simultaneous, uh, cardiac failure and respiratory failure. Really? Yes. And it was when I tell you Robert, it was so insane. Like I'm really thankful my family, especially my husband rallied around me, you know, to try to make sure, you know, doctors were doing their best and everything, but it was just really crazy. But, um, and you know, I literally in March before the final hospital say, I actually left with an oxygen tank. I had to have 24 hour oxygen support, like dragging that thing behind me. It was, it was terrible. It was terrible. But literally after getting, you know, release from the ICU downgraded to a regular hospital room, this was may of 2018. I began to write, I immediately began journaling. I began having different types of discussions with my family and even with my caregivers at the hospital. And I knew that it was a literal shock to my system, but a shock to my spirit as well. And so my path just changed forever changed forever. And so journal for your journey was birthed out of that, just having a positive outlook every day, centering yourself and not so much chasing dollars and neglecting the soul work as I call it.Yeah. Instead of going for your purpose and not the dollar sign then.Yes. And then, um, the second book I actually, um, just release a little over a month ago, it's called inductions of power. So the first book is faith based. The second one is, um, strictly self development and professional development it's mindset based. And it's really going to be most helpful for folks who are looking to, um, people that I talk to all the time, like career changers, people who want to be even aspiring authors or entrepreneurs, just the mindset that it takes to go to that next level of self development. (09:48):And how did you get to the next level of self development? (09:51):Oh, well it's, I mean, this has really been a rough road. I will say that. So let me give you just a little bit more history. As far as with, you know, I out of college, you know, jump right into corporate America. I have, um, a very storied if you will background, but in, you know, working in corporate America very early on, I knew that I was just not going to spend the rest of my life working for someone else because I saw how my bosses were relying so heavily on my organizational and operational vision yet they wouldn't give me the autonomy nor the pay that I desire. So, you know, that, that kind of went on for, you know, quite a few years actually. But when I experienced this major health crisis, I had time to really be still, I had time to really sit with my thoughts and to think about what I wanted my life to be moving forward instead of just kind of the monotony of it and to get up and go and okay, Monday, Tuesday, Wednesday, @noneofyourbusinesspodcast @artishabolding tboldmedia.com @eastcoasttags www.eastcoasttags.com NOYB
 (07:39):And that's when I kind of realized, like if I have to steal from a drug dealer that I'm actually sleeping with and I just, I pretty sure I, if you can overdose on cocaine, I did. And I didn't go to the hospital. I instead left and, and I felt that here's the thing is that I felt justified when I stole it from him because he owed me money. And what, how, how did I punish him by doing all of it and pretty much giving myself a heart attack. I crashed, landed into my dad's life again, you know, and he was, you know, he'd been waiting for me and he had 25 years of sobriety. Yeah. So he knew exactly how to deal with me. And I wanted to put myself into a treatment center and we'd been, I've been battling with painkiller addiction for probably a good six years since I'd started accruing a ton of injuries from martial arts. (17:23) Cause I don't want to say it's necessarily that I'm fighting anything, but I will fight for my sobriety 100% because I'm fighting for my life and I need to hold onto my sobriety by any means necessary. And I don't necessarily want to fight anymore, but I'm willing to fight for that. So absolutely. And you know, just showing up, you know what I mean? Like that's all you have to do. That's what my coaches would say. You don't feel good today. I don't give a shit. You just show up. We don't know how it's going to go. But the fact that you showed up, you know what I mean? When you go to a fight, you better show the fuck up. And that's what you gotta do every single day in your sobriety sometimes multiple times a day.(35:02):So I like to have tea, caffeine, free tea. And then I like to like to listen to a podcast or like to read a book. And then I try and put my phone down for like 45 minutes before I actually fall asleep and I just drink my tea, read my book or listen to like an audiobook or podcast or something. And then, I go to sleep. And I'm not perfect at that. I knew that about four out of seven days a week. There are some days in the week where I, I fall asleep watching Netflix or something. And then my morning routine, I like to wake up. I like to put on right now I've changed my morning routine since this pandemic. I used to listen to a podcast first thing in the morning, but now I listen to like ETS Eric Thomas's motivational podcast, or I'll listen to like, like a confidence boost, like music while I'm taking a shower and then I'll sit and meditate for about five, 10 minutes and then I'll pray and get on with my day. And again, I do that about four of the seven days a week. I'm not perfect at it, but I try and have that consistency on what I'm doing. I love that. (43:27):Yeah, yeah, absolutely. Fuck. We are some lucky motherfuckers right here. You know, if you say you're, your last fight, you knew it was your last fight and you were walking to the octagon and the little girl or boy or person, whatever, wanted a piece of advice that you were going to get for them on the way to your last fight and they want it and you want it to impact that little girl or a little person or the younger version of you. What do you think you would tell that person? www.thesobermompreneur.wixsite.com Social Media @thesobermompreneur Podcast The Sober Mompreneur www.eastcoasttags.com promo code NOYB @eastcoasttags @noneofyourbusinesspodcast @robertdelude
( 01:00) And this is Episode 100. None Of Your Business podcast. So, first off, thank you, everyone, who has supported me along the way, much less. And for Episode 100 It's a huge deal for me and for you guys. So I got Dr. Lacey both and Dr. Shawn Dill on. And they're the authors of None Of Your Business, the book, and they have a podcast called the None Of Your Business podcast. So we just get to have a conversation I get to learn more about them and their habits, their lives and how they work together as a team. (11:00) Well, the genesis of the book really, for us being chiropractors. And then our trajectory led us to where we were working with service providers in a myriad of different fields through something we believe in relational capital. We believe in long term relationships with the people that we work with, and collaboration. And so we were beginning through our relationships to meet other people in other industries. But one central thing that we noticed was that, in our opinion, some of the best and most skilled individuals in their field of providing some sort of a service, they lived in relative obscurity, mostly because they didn't embrace the marketing and sales side of the business. When mindset and mindset I mean, in the same thing, you know, we're having this conversation. And you know, neither of us have, you know, premier first level podcasts and that's not a function of question. quality of the podcast. It's a function of marketing, marketing dollars getting the podcast in front of people driving listeners, downloads, etc. which is why it's like you said that it makes sense to come together and do a podcast and have some fun and vice versa to have you on our podcast as well, because it just creates exposure. But the world that we live in is that, you know, we have like television, you have people figures like Dr. Phil, Dr. Oz. But in all reality, we don't really know. I mean, even in today's current climate, you have Dr. Fauci the fact that you're on TV makes you an instant expert, but we don't really know if these individuals are actually. (36:00) Well, I think that everyday important to sort of begin with a thought of a visualization, a time of, you know, either silence meditation visualization, where you begin to kind of map out and see how your day is going to play out. I don't I think that many people Just allow the data to come to them. You know, so you need to kind of figure out what that's going to look like so that you're on your agenda and you're on your task. I like to then also look at my calendar, Lacey and I, one of the other elements, or one of our principles is that we're very strict with our time. It's so easy, people really struggle with that, right? Like your time gets away from you. And so we're very, very controlled with our time. And so we have our schedule, and so I like to look at my schedule as I'm mapping it out. I know Okay, so this meeting this call, I've got to do this, w www.blackdiamondclub.com @drlaceybook @drshawndill @noneofyourbusinesspodcast
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