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Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future. As the creator economy continues its rapid expansion, there are issues that deserve a closer look. Topics like who owns what online, where’s the middle class for creators, and what web3 technology will really mean for creators after the hype.
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When you think about things having a copyright, what probably comes to mind are movies, music, and books—but what about dance moves? Historically, copyrighting choreography favors artists working in more traditional forms like ballet or modern dance, while choreography in videos games, music videos, and social media have remained in copyright law's blindspot. But, as we explore in this episode, hopefully not for much longer.
In the first episode of Fast Company's new podcast Creative Control, host KC Ifeanyi dives into the tangled history of the NCAA and collegiate athletes being able to earn money from their name, image, and likeness. The new policy has been a long time coming for athletes in the NCAA who can now score brand deals and monetize their social media. But the rules here are still very fragmented. So how are athletes navigating this new era?
Fast Company's new podcast Creative Control is taking a deep dive into the forces shaping the creator economy, and what it means for its future. Creative Control premieres next week, and be sure to subscribe to the podcast so you don’t miss new episodes every Thursday.
2Before the World Health Organization officially recognized burnout as a syndrome in 2019, there was already a mounting wave of high-profile creators speaking out against what they felt as pressure from platforms to consistently churn out content or their channels would suffer. And, unsurprisingly, the past two years have only made burnout worse. But therapist and content creator Kati Morton explains the small (and unconventional) changes you can make to put out the fire.
Since starting her channel in 2017, Emma Chamberlain has amassed more than 11 million YouTube subscribers, in large part because of her wry comedic tone and signature lo-fi editing style. Not being overproduced in both the look and content of her vlogs made Emma more relatable to an audience that increasingly has favored content creators removing the literal and proverbial filters from their lives. And part of Chamberlain being so candid has been admitting to her audience (and herself) that she needed a break from YouTube. She’s shifted her focus to building out her podcast Anything Goes and her coffee company Chamberlain Coffee. I wanted to talk to Emma to see how she’s redefining her relationship with YouTube and how she’s finding her place in the coffee industry—potential haters and all.
Doctors are taking to platforms like TikTok and Twitter to make medicine less of a mystery for people—and becoming celebrities along the way. But the ethics here are in a very grey area. We’ve seen how misinformation can run rampant on social media. And we’ve also seen that it doesn’t take much for anyone to gain a following online. So I wanted to explore this to get a better understanding of what it means when your doctor becomes an influencer.
As the cofounder and CEO of Patreon (and a creator himself), Jack Conte’s whole mission has been helping creators make a stable living. Patreon allows creators to charge monthly or annual subscription fees for access to their content. And since the company started nine years ago, it’s paid out $3.5 billion to more than 250,000 creators. Patreon itself was recently valued at $4 billion, so clearly Jack was on to something. But knowing how much the creator economy has evolved, how is Patreon thinking about features to better serve creators? And are we getting closer to a more robust middle class of creatives?
Spotter buys YouTubers’s back catalogs in exchange for capital to grow their businesses—and the company recently announced plans to invest $1 billion in creators. CEO Aaron DeBevoise explains who’s getting a cut, the possibility of expanding to TikTok, and how changes to YouTube could impact Spotter.
We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our forth season of Creative Conversation in 2021 with legendary actor Wayne Brady.
We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2020 with viral rapper Saweetie.
We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with powerhouse actor Carrie Coon.
We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with celebrated author David Sedaris.
We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with legendary actor Regina Hall.
A message on what's to come in the new year.
Today we have a special holiday episode where KC chatted with World Changing Ideas Host Talib Visram and The New Way We Work Host Kate Davis to reflect on the past year here at Fast Company and to share some of their New Year's resolutions.
We have another roundup of the best answers to that all-important question: How do you define creativity? Enjoy!
Tracy Oliver has made it a point in her career as a film and TV producer and writer to center her work around Black women—but, most importantly, Black women who are allowed to be more than just savior figures or martyrs of Black trauma. From the box office hit Girls Trip to her latest show Harlem, Tracy creates worlds where Black women can be ridiculous, gross, lighthearted—they can just be human. In our conversation, Tracy explains the importance of basing your work around what you want to see in the world, and how to ask for what you're worth.
How can you make satire of reality when reality itself is stranger than fiction? And when reality feels flat-out depressing, is anyone in the mood to laugh? It’s what writer and director Adam McKay was thinking about while making Don’t Look Up. Adam’s latest film stars Leonardo DiCaprio and Jennifer Lawrence as a pair of astronomers who are desperately trying to alert the world that a comet is about to end life on Earth as we know it—“trying” being the operative word here. In our conversation, Adam explains the delicate dance of making comedy and satire today, and the creative freedom in subverting your expectations.
Kenny G is one of those artists you love, hate, or just allow to quietly exist in the background of your life, like so much of his smooth jazz has done over his 40-year career. Even if you don't like Kenny G's take on jazz, you can't deny he's an incredibly skilled musician who, even after decades of playing the saxophone, stays in the mindset of a neophyte. In our conversation, Kenny explains how trusting his ideas and a relentless pursuit of perfection fuels his creativity and success.
We have another roundup of the best answers to that all-important question: How do you define creativity? Enjoy!
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