She Built This®

This is the final (for the foreseeable future) She Built This podcast episode!  In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering:  Letting go of something in your life or business Making a shift or pivot in a different direction  Closing your business or venture entirely   Whether your "era" in question has been personal, professional, spiritual, emotional, physical, or something in between -let's send it off with a proper goodbye and wish it farewell together.  Mentioned in the episode:  My Content with Character Podcast  Start HERE: 4 Questions to Ask Yourself When Starting Something New 6 Types of Procrastination  4 Out-of-the-Box Ways to Increase Visibility  EmilyAborn.com: My Copywriting Business  Abbreviated version of the 6 steps I share: 1. Celebrate, grieve, thank  2. Reflect and take stock of the lessons learned 3. Set realistic goals and intentions for your next phase  4. Let go emotionally  5. Gather up your support system  6. Take action steps  Connect with Me  I’m your host Emily Aborn and I’m a Content Copywriter which means I spend most of my time helping clarify messages and give ideas their voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.  I provide lots of done-with-you resources like my podcast, a very extensive and informative blog, and my weekly emails! I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn

Authenticity used to be my favorite word...  I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue. I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners.  In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one  that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you!  In this episode:  We get into what it means to be authentic What authenticity isn't How to learn more about the authentic, true blue YOU human inside How to network like a human  What it looks like to infuse intention into what you do and share Melissa helps make the intangible tangible as she offers practical action steps, and of course a little soul-searching to get you started! About Melissa Snow  Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides women with essential support and resources for business growth. Melissa's mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics.  She lives in Colorado Springs with her husband, two dogs and three cats.  She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read. Website Instagram Facebook Virtual Speed Networking Events About Me, Your Host - Emily Aborn Content Copywriter, Speaker, and Podcast Host I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me Content with Character podcast

No, we're not just sharing a bunch of unpopular opinions in this She Built This episode...  We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.  I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more.  What's inside the episode:  Inbound vs. outbound Marketing vs. relationship-building (how even THAT sounds sleazy!) Scaling The elusive, yet magical seven-figure mark of success Is it a niche or is it a pattern? Reels - are we doing this? Yay or nay? Cultivating a playlist vs. pushing noise into the feed  Finding communities that are a good fit  And so much more!  About Jessica Lackey  Bio: Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Connect with Jessica: Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting the following link https://www.jessicalackey.com/welcome Website: https://www.jessicalackey.com/ Social links: Instagram: https://www.instagram.com/jessicalackey_consulting/ LinkedIn: https://www.linkedin.com/in/jessica-lackey/ Twitter: https://twitter.com/jslackey YouTube: https://www.youtube.com/@jessicalackey   About your host, Emily Aborn  I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with Me Content with Character Podcast 

Friendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important!  Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the matter, Daniel Bayard Jackson, who believes that it's worth fighting for our friendships. Danielle is a female friendship coach and educator who speaks about platonic women relationships and the science behind it. Her podcast, Friend Forward, is dedicated to teaching us how to create and maintain better female friendships.  We get into: What makes female friendships so unique and different Why female friendships are worth fighting for Whether or not you should strive to find friends outside of business and / or entrepreneurship  How to find friends And more!   Danielle Bayard Jackson is a female friendship coach and educator who speaks nationally about the science of women’s platonic connections. Her coaching business, Friend Forward, is dedicated to teaching women how to create and maintain better female friendships. Danielle’s expertise has been featured in The New York Times, NBC News, Psychology Today, Wall Street Journal, FORTUNE Magazine, and Oprah Magazine, various talk shows and a host of other media outlets. A former high school teacher, Danielle now uses her teaching skills as an educator to coach women through common friendship conflicts. As a member of the American Sociological Association, she uses the latest research to create practical, tangible strategies to help women create more depth in their platonic relationships. Companies like TikTok, the NBA, NFL, and Etsy have all booked Danielle as a speaker to address the topic of connection psychology. As the resident friendship expert for the global app Bumble For Friends, Danielle shares her insight weekly on The Friend Forward Podcast, has several viral videos on TikTok, and recently signed a book deal to bring her practical, research-based strategies to the masses in May 2024 (tentatively titled Fighting for our Friendships). Website Book: Fighting for Our Friendships Instagram  About Emily Aborn Content Copywriter and Podcast Host:  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Today’s episode is a bit of a different one!  It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.  Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.  We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner. Our conversation covers:  How Helida went from engineering to perfume Why smells are so important for connection  Parallels between storytelling and scents Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success And more!  Books and Podcasts Mentioned The Alice Network by Kate Quinn  The Ride of a Lifetime by Bob Iger Content with Character Podcast with Emily Aborn  The Perfume Making Podcast with Karen Gilbert   About Helida:  Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes. She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams.  She’s a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she’s not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children’s Voice Choir, biking, doing yoga, or daydreaming about traveling. Connect with Helida: Website Instagram  Facebook   About Emily Aborn Content Copywriter and Podcast Host:  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Stats show that communication is approximately:  55% Nonverbal Communication 38% Tonality (how we say it) 7% The words (the ones we choose to convey our thoughts) Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face.  Brian is the CEO and Founder of Subtle Skills, a training ground for decoding faces to help you improve your communication with others, build rapport, and give them more time, attention, and presence.  For this episode, allow yourself to open up your mind to new possibilities and join me in following my own curiosity in learning something new!  Our conversation includes:  How Brian learned about facial feature decoding and why he started down this path  Benefits in facial feature decoding for our relationships and business Key features of the face to focus on for communication styles, information delivery, and more  What makeup says about our faces  The connection between overall body language and the face  And more Links and Resources Mentioned:  Books: Never Split the Difference by Chris Voss You Say More than You Think by Janine Driver What EveryBODY is Saying by Joe Navarro  YouTube link to this episode: https://youtu.be/iUbx7XpodhA Brian's products: https://subtleskills.com/services/ About Brian Galke  Brian Galke is a renowned Facial Feature Decoding Expert with over two decades of experience in Business Coaching, Speaking, and Training. Brian's unique perspective on sales training challenges conventional notions by emphasizing the importance of creating a connection and finding a connecting point with your potential customer. As a "People Connector," Brian has a reputation for breaking down barriers and bringing out the best in people. His practical, street-savvy coaching style, fused with real-life stories and conversational techniques, connects with his audience at an intimate, intense, and individual level. LinkedIn  Instagram  Website    About the Host, Content Copywriter Emily Aborn  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Leaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself.  You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen. In today's conversation, my guest Lisa Zawrotny and I get into:  What the five love languages are How we can use the love languages in our business and client processes  How recognizing someone else's love language makes them feel seen, heard, and understood AND saves us time and energy wondering how to make them happy  How using the love languages increases our productivity, motivation, and inspiration  And more! Links and Resources Mentioned:  Content with Character Episode: What's Your Marketing Love Language?  Positively Living Episode: How to Practice Self-Care Using the Five Love Languages with Miriam Wexler Emily Aborn's Blog: Love Languages: Examples to Inspire Marketing Content About the Guest, Lisa Zawrotny Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living™ Podcast, and a Productivity + Accountability Coach certified in positive psychology and stress management. She helps multi-passionate entrepreneurs prioritize what matters and customize productivity approaches so they can achieve more by doing less. When she’s not working with clients or podcasting, you can find her playing music and watching movies with her husband and kiddos, or drinking iced coffee and reading while trapped under a cat. Website Instagram LinkedIn Positively Living Podcast    Connect with the She Built This podcast host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Trust is of the utmost importance as an entrepreneur.  Trust in business impacts:  Collaborations  Subcontractor relationships Client experience and client relationships Decision-making as a business owner  This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it matters.  My guest, Kristin Messegee and I get into building trust as humans and business owners with ourselves and others.  The Role of Trust in Business She Built This episode highlights:  What is trust? How is it defined? Different flavors and levels of trust  Just because you trust them, doesn't mean you have to trust them with everything  Trust doesn't look the same for everyone and everything  As a business owner, how do you look for people you can trust?  Building trust as business owners Trust in business red flags (and green ones too!)  What to do when trust has been broken in business and relationships?  Should we trust our gut?  And more!  About Kristin Messegee:  Kristin is a Life Coach for Enneagram Sixes. She helps them live less in their head and more into their lives. She's the host of the Life Uninhibited Podcast, The Enneagram Six podcast. Kristin has a teen and an almost teen and loves this stage of parenting the most so far! She has always thought she was made to parent teens! She is happily married, living outside of Austin TX, though the Pacific Northwest has her heart.  Connect with Kristin:  Life Uninhibited Podcast Instagram Confidence Video Course   About the Host, Emily Aborn Content Copywriter    Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

This past year, life's felt a little more cluttered and confusing to me than usual.  As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?"   And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be. Looking for more depth and clarity in what was REALLY burning inside me to create, I discovered Bonnie Wan (today's guest), author of The Life Brief: A Playbook for No-Regrets Living. Today's episode is my conversation with Bonnie as she shares her own story and gets into what a life brief is and what it can do in your life.  It's surprisingly simple and yet, lends itself to endless possibilities.  In our interview, Bonnie Wan shares:  Her personal story and breaking point: what inspired her in this work of helping people with their Life Briefs and writing her book. What is a life brief and who should try writing one?  The power of a daily brain dump  What to do if you're keeping yourself stuck by playing small  How to bring to light the places you're hiding  "Chase your goosebumps!" "Actions are a byproduct of clarity"  And so much more!  Quote by Roger Housden (paraphrased) "Writing is like rearranging the furniture of your mind." Connect with Bonnie Wan:  BONNIE WAN is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a SHORT FORM BIOGRAPHY agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow’s Goop, Jane Goodall’s Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more. Website  Instagram Pre-Order the Book: The Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination, from the inside out. It’s available now from Simon Element, Simon & Schuster’s division dedicated to personal transformation. About the Host, Emily Aborn Content Copywriter  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast Note for listeners: Please censor accordingly as there is some explicit language used.

What would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it?  To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming year and WHY. I want to go after my biggest dreams 150%!  In order to get clear on what that looked like, I needed to dump all the puzzle pieces of my life onto the table and see which ones fit and which ones didn't (some belonged to someone else's puzzle entirely, and I have no idea how they got in my bag!).  It was in Taking Inventory personally and professional and doing a little soul-searching that I met today's guest, Bevin Farrand, author of Your Damn Manifesto which is a guide to getting clear on your vision and putting it front and center at all times.  In this episode with Bevin:  Why she encourages us all to just do the damn thing in life!  What a personal manifesto is and what it can do  How to identify your most meaningful dreams and goals (even if you want to do #allthethings) How micro-steps can help us get the miles  Why the "moments" matter more than the "minutes" What to do if someone "poo poos" your idea and dream  What to do about your mindset if it's not in the right place to get started And so much more!  About Bevin Farrand:  In 2019, after an unexpected loss just 5 days after she returned from a whirlwind trip to France with her husband, Bevin Farrand founded the Take the DAMN Chance movement and created the Do the DAMN Thing Method. Her DAMN framework has inspired thousands to connect with the people that they love, do the “crazy thing” that makes all the difference and, when given a choice, to take the damn chance. She is the author of Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life and a coach that supports women in achieving their goals, even after going through deeply challenging experiences.  Website Podcast  LinkedIn Facebook Facebook Group  Instagram  Book: Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life About the host, Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us.  See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach!  My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Through integrating what she's learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential.  In this episode, Bri and I talk about:  Approaching your menstrual cycle as a gift rather than a curse  The different cycles we experience as humans (lunar, seasonal, and menstrual) and how they impact our energy, creativity, and more!  How we can start leaning into these cycles and using their wisdom to help support our businesses and lives How tuning into the wisdom of our cycles helps us develop a deeper relationship with ourselves and others  How to get started living more with the natural ebbs and flows  Notes & Resources Book: WILDPOWER  Journal: A Guide to Moon Journaling Connect with Bri Martinez of Wild Moon  Bri Martinez helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Bri is the founder and CEO of Wild Moon, which leads outdoor adventures for women. Through integrating what she has learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential. Instagram @wildmoonexperiences Facebook @WildMoonExperiences Connect with Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast  

The words we use shape our every day, our environment, the people around us, and our world.  Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together?  In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include.  In this episode:  Emily's story in creating a TedX Talk and what inspired it  Why it might not be all it's cracked up to be to be "one of the guys"  How to consider new ways to speak that brings people together for more collaboration and connection  What to do if you're struggling to get on board with the ever-changing world of the English language  How to overcome your fear of making a mistake around saying the right thing The difference between descriptivism and prescriptivism  And more!  Quotes and Definitions:  "The creative capacity of language is greater than its entire recorded history." - Gretchen McCulloch (p.269 of Because Internet) Demonym: a noun used to denote the natives or inhabitants a particular country, state, city, etc. Resources Mentioned:  Book: Word By Word: The Secret Life of Dictionaries by Cory Stamper Book: Because Internet. Understanding the New Rules of Language by Gretchen McCulloch Claudia Goldin on Women in the Labor Force   Link to Emily's TedX Talk. "What If We Didn't Have to Be One of the Guys?" About Emily Nichols:  Speaking from the stage or the factory floor, Emily Nichols nudges technical people to embrace their human skills, so they can become better problem solvers, team players, and leaders. A professional engineer with decades of experience in manufacturing and innovation, Emily has improved products and processes from breakfast cereal to automotive paint and electrical steel. She easily connects at all levels of organizations, inspiring deeper understanding and collaborative teamwork. Emily has a B.Sc. in Systems Engineering (University of Guelph) and a M.A.Sc. in Chemical Engineering (McMaster University). She summarized her master’s thesis in five Dr. Seuss rhymes. Connect with Emily Nichols:  Website: https://emilynichols.com LinkedIn: https://www.linkedin.com/in/emilynichols/ Instagram: @ideasEmily YouTube: https://www.youtube.com/@ideasEmily   Connect with Me, Your Host Emily Aborn: Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing.  Here are my three super speedy and simple speaking tips and what you can expect in this episode:   Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strategic Storytelling  Be present! Avoid audience distractions  The Content with Character podcast   More resources mentioned:  Kim Dawson of the Sassy Strategist Podcast  Kim Dawson's Episode on She Built This  Kim Dawson interviewing ME on the She Built This podcast  My recent episode with Farnoosh Torabi  Content with Character Episode Speaking and Podcast Guesting for Increased Visibility    Connect with Me, Your Host Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast  

Social media posts, blogs, emails, speaking engagements, events...  Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier?  What if you could say just ONE thing and have it be THE thing? My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time for Netflix, reading, and everything else you love that's NOT marketing your business.  In this week's episode, we dive into how to streamline your marketing and visibility efforts and discuss:  How Rosemarie came to the world of podcasting and specifically the way in which she helps women entrepreneurs today in her business  How podcasting actually saves time and headache in our marketing and visibility efforts Ideas on how to rinse, reuse, repurpose, and recycle your content and make your life easier  How podcasting can help build relationships and serve as a vessel for collaboration  Three things to keep in mind as a podcast guest before making the pitch  What it takes to create GREAT content  And more!  Links Mentioned:  Podcast Guest Collaboration Community - Find a Guest, Be a Guest Content with Character Episode on setting aside a day for Visibility and Content Review  My Recording with Rosemarie on her Too Busy to Podcast Show  Connect with Rosemarie:  Rosemarie is a podcast launch strategist supporting female business coaches and therapists to launch impactful and profitable podcasts that work for them and their businesses, especially when they aren’t working. With her proven strategy, clients move from procrastination to finally launching their podcasts, consistently nurturing their audience and attracting dream clients and visibility opportunities in 30 days. Through her signature VIP day model, Rosemarie streamlines the entire process of creating, producing, and launching your podcast in just 2 weeks, with everything that includes, from content planning to marketing strategy and streamlined systems. Her comprehensive framework allows her clients to create what she calls the “Netflix effect”, so they can spend less time and energy showing up on social media and more time doing what they love. Rosemarie lives in the UK and in her free time loves reading, chilling on the beach or binging the latest Netflix series. Website Instagram Learn More About her VIP Day!    Connect with Emily Aborn (your loyal host):   Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

This month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back.  We get into: Angela's entrepreneurial journey and how she got started Why business owners struggle to bring in sales and increase your pay Angela's advice to stop holding yourself back How layering your marketing is the key to growth  And more!  Links Mentioned:  Karen Kenney's Hypnosis Audios: SHOP About the Guest: Angela Henderson  Angela Henderson is an international award-winning business coach for women, international keynote speaker, and podcaster who has helped 1000's of women around the world make more money by creating a personalized business strategy and masterminding their mindset so they can wake up every day and live the life they want. Facebook Page Facebook Business Group Instagram Pinterest Podcast About the Host: Emily Aborn  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Website Content with Character Podcast Instagram Facebook LinkedIn

Are you afraid of FEAR?  There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared"  Fear gets a bad rap! It's a "victim of some unfortunate PR". We’re told it’s a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn.  My guest today, Farnoosh Torabi, author, journalist, and host of the SO Money podcast has a different perspective of fear.  She believes that fear can be a teacher, an impetus, and a KEY to our success and happiness! In this episode, we talk about the fears that hold us back, personally and professionally and how the wisdom they contain can lead us to live more meaningful lives.  In this episode with Farnoosh Torabi:  How she decided to write A Healthy State of Panic, an entire book on fear, and why now  Where Farnoosh determined the nine flavors of fear she discusses in the book: rejection, loneliness, FOMO, exposure, failure, money, uncertainty, endings, and losing our freedom.  How fear can help us to live more meaningful lives if we're willing to sit with it, explore it, and embrace it  Connect with and Learn About Farnoosh Torabi:  Farnoosh Torabi is an Iranian American journalist, who was born in Worcester, Mass actually. She’s one of the country’s leading and most trusted personal finance experts. For more than twenty years, she’s dedicated her career to helping people become financially empowered and lead richer lives. She’s written multiple books, hosted a CNBC program, and served as the resident money columnist for O, The Oprah Magazine. Today she hosts the long-running, Webby-honored podcast So Money, which has earned over twenty-five million downloads. Farnoosh holds a degree in finance from Penn State and a master’s in journalism from Columbia University. She lives on the East Coast with her family. NEW BOOK and Website: A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life ahealthystateofpanic.com/ Podcast: podcast.farnoosh.tv/ Instagram: @farnooshtorabi/ Resources Mentioned In This Episode:  Content with Character Episode on What to Do When You Fail Anatomy of Anxiety Erasing the Finish Line  Rich Roll's Podcast with Arthur C. Brooks  About the Host, Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast.  Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille.  Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her podcast The Sassy Strategist a listen when you're done with this episode! My episode interviewing HER on her show is airing soon!  Topics covered:  Why I do what I do  How my Content Copywriting business came to be How She Built This came to be  What I lack in confidence, I make up for in being resourceful and taking action  What I love about podcasting My secrets (not-so-secrets anymore) to productivity and time management  and more!  About Guest Host, Kim Dawson Kim Dawson is a results-driven business strategist who believes the key to a successful business is deciding what you want and creating an action-oriented plan to make it happen. Kim helps small business owners optimize pricing and procedures, navigate niche markets, and grow their teams. Kim has helped her clients reach their revenue goals while doing more of what they love and gaining their free time back.  Kim is the author of “Passion to Profits: Your Guide To Building a Successful Business You Love,” and is the host of the Sassy Strategist podcast, where she shares advice on how to build a business that brings higher profits, long-term success, and a fulfilling life. a business that brings higher profits, long-term success, and a fulfilling life. Our Interview on Kim's Podcast The Sassy Strategist  Connect with Kim:  Website Instagram The Sassy Strategist Podcast LinkedIn    About Me (your usual host), Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast  

I believe podcasts have the power to change lives.  Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship.  The possibilities are endless.  In this week's episode, I sit down with Adam Adams, host of the Podcast on Podcasting and we get some of his unique perspectives on creating great content through the power of podcasting.  In this episode:  How Adam came to be a podcaster and start the Podcast on Podcasting  How Adam helps podcasters grow their shows The difference between good and GREAT content  What makes content memorable How to prepare and stand out as a podcast guest  The best way to make money podcasting  How and WHY to be your authentic self no matter what type of content you're creating And more!  About Adam Adams:  Adam has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world. Grow Your Show is The Easy Button For Podcasters TM that want to have a top-rated show without all the hard work. Their clients are getting ranked in the top 1% on iTunes and other top charts which means they have more influence than the other 99%. Website  Instagram The Podcast on Podcasting Facebook  LinkedIn About the Host: Emily Aborn  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Website Content with Character Podcast Instagram Facebook LinkedIn

You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going...  You don't need to have it all figured out or even have the slightest clue about what you're creating yet.  Creating more fulfillment, and meaning, and going after what you want starts NOW!  If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today.  In this interview with (returning) guest, Terri Trespicio, author of Unfollow Your Passion, we talk about:  How being a published author has changed Terri's life How she deals with bad reviews and feedback  The five half-truths that keep us from pursuing work we live  What to say at your next networking event when someone asks what you do Book recommendations to add to your TBR list  And more!  Resources Mentioned:  The Passion Trap: 5 Half-Truths Keeping You From Living a Full Life Mini-Course The Business of Expertise, David Baker Monsters by Claire Dederer Pachinko, Min Jin Lee About Terri Trespicio:  Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, "Stop Searching for Your Passion," has surpassed 7 million views, and she was named by Hubspot as one of the "Top 18 female speakers who are killing it" (she came in at #2—Oprah was #8), and one of the world's leading creatives by Creative Boom magazine. Connect with Terri:  Website Instagram About the Host, Content Copywriter Emily Aborn:  Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn  Content with Character Podcast

Have you ever considered pitching your stories to publications?  Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid!  In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more!  Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE.  What propelled Amber into the world of freelance writing How to be specific and provide a unique angle when writing pitches How to answer "why right now" and create a timely pitch How to evaluate "why would a reader care?" when crafting a pitch Pitch-writing secrets that will keep you from spinning your wheels How to find publications to pitch to How Amber overcomes writer's block  And more!  Resources Mentioned Amber's FREE Guide of 250+ Places that Pay for Your Writing  Stephen King's book On Writing  Tana French's Dublin Murder Squad Series Emily's Content with Character episode: How to Pitch Like a Human About Amber Amber Petty helps creatives get bylines and build audiences. After acting for 13 years and getting tired of waiting to audition for roles. Amber moved into freelance writing where she worked with the New York Times, Parade, Bustle, and a bunch more. For the past 2 1/2 years, Amber's helped 916 students get bylines, start writing (for actual money), and begin newsletters to build a platform for their writing career.  Connect with Amber:  Website Instagram   About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn  Content with Character Podcast