Hustle Humbly Podcast

How do you build a real estate business that lasts? Spoiler alert: it’s not with fancy tech or paid leads. In this bonus episode, we’re sharing Alissa’s recent guest appearance on The Real South Agents Podcast with Jamie Knight. You’ll hear a fresh side of Alissa as she flips the mic and opens up about her earliest days in real estate — from waiting tables to handwriting 250 letters just to build a database. Jamie does a great job pulling out valuable takeaways for both new and struggling Realtors, and you’ll leave this conversation with a renewed sense of purpose and plenty of real-life strategies that actually work. You’ll hear the exact process Alissa followed to build her repeat and referral-based business, why she almost became a real estate appraiser, and the advice she’d give an agent who’s one bad month away from quitting. If you’ve ever felt like giving up, or you’re stuck in the weeds of “what CRM should I use,” this is your pep talk. Here’s what you’ll learn in this bonus chat: How Alissa went from Cane’s lemonade maker to top-producing Realtor Why your business “clock” might not have started yet The low-cost move that helped Alissa build her database How to consistently stay in touch without being pushy or salesy Why writing 250 handwritten notes changed everything What to do when you’re struggling and have no leads Simple follow-up strategies that still work in 2025 The email tip that keeps you top of mind (and feels human) Why loving on your people always beats paid leads Products, People & Previous Episodes Mentioned: Jamie Knight, The Real South Agents Podcast Mailchimp (for email list building) Alissa’s spreadsheet-style CRM LSU Football Schedule Mailouts Hustle Humbly Community: hustlehumblypodcast.com/membership Freebies for Realtors: hustlehumblypodcast.com/freebies

When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up  and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works. After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process. In this episode, we chat with Stacie about how she went from in-person flops to 50+ monthly referrals all while wearing yoga pants and working from her laptop. She shares how her journey through real estate sales and mortgages gave her a unique perspective, why consistency mattered more than perfection, and how a simple Zoom class changed her entire career. 💡 If you've ever thought about hosting a class (and then chickened out)... this is your permission slip. Here’s what we cover in this episode: How one failed class turned into a full-time business Why educating buyers builds instant trust How to teach homebuyers without boring them Creating a scalable system from your passion The importance of strong follow-up systems How Stacie chooses the agents she refers to The unexpected power of being the “expert” early in the process What most agents get wrong about first-time buyer events Why she teaches live — and keeps it free The agent interview process she uses before sending leads If you’ve been looking for a lead gen strategy that’s actually aligned with your values, this one’s for you. Key Quotes/Takeaways “You have to have a way to turn class attendees into clients. It’s not just about showing up with snacks.” — Stacie Rihl “I want people to come to me before they’re ready — that’s where the trust starts.” — Stacie Rihl “Don’t give up because your first class was a flop. My first one was, too.” — Stacie Rihl “You can teach homebuyers and still build a serious business.” — Katy Caldwell “Consistency wins. It's not magic; it's a system.” — Alissa Jenkins Products, People & Previous Episodes Mentioned: Stacie Rihl on Instagram: https://www.instagram.com/stacierihl/ Free Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy  

Are you obsessing over that listing that just won’t sell? Feeling like a failure even though you’ve done everything you possibly can for your clients? This episode is your mindset reset. We’re getting honest about the hard truth so many Realtors need to hear: you can’t control everything. The current market is weird, unpredictable, and frankly, a little rude. And if you’re tying your value and self-worth to outcomes you can’t control — like a closing happening or not — then you’re setting yourself up for burnout. Inspired by real conversations with stressed-out agents, our own challenging transactions, and the pressure we all feel to “make it happen,” this chat is for all the control freaks (hi, it’s us) who need a reminder about what actually is in our control. We’ll walk through the things you can’t control, like: Interest rates, the economy, or inventory Whether your clients take your advice Another agent’s professionalism A buyer canceling due to a knee replacement (true story) Feedback (or the lack of it) And the things you CAN control, including: How often you follow up and communicate The way you set expectations and share data Your systems, organization, and boundaries Your mindset and gratitude How many clients you take on at once If you're feeling stuck, unappreciated, or just overwhelmed by this wild market, this pep talk will help you shift the focus back to what you can do—and let go of what you can’t. Because if you’re doing your job, communicating well, and staying professional, then you are a great agent... even if the house hasn’t sold yet. Key Quotes/Takeaways “You cannot tie your worth to whether or not the house sells.” — Alissa “If I’ve done my job, I sleep well at night. That’s what I can control.” — Alissa “You can’t control if they take your advice. But it’s your job to give it.” — Alissa “Client acquisition and client service are two different jobs.” — Katy “You deserve that Saturday phone call if you didn’t do your Friday update.” — Alissa Products, People & Previous Episodes Mentioned: Hustle Humbly Community (private agent community) hustlehumblypodcast.com/membership   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy  

What do serial killers, mothballs, lawsuits, and staircases to nowhere have in common? Yep. They’ve all made an appearance in the world of real estate. In this fun twist from our usual mindset or strategy-based content, we’re diving into the craziest, weirdest, and sometimes most horrifying real estate stories we’ve ever heard (or experienced). Some stories are viral legends — and we investigate whether they’re actually true or total internet myths. Others? Straight from real agents, and totally real (unfortunately). We promise you’ll laugh, cringe, and maybe side-eye your next transaction just a little more carefully. From exploding cars and fake agents in boxers to the infamous Winchester Mystery House and a literal bag of 22 mothballs — we’ve got it all. Don’t worry — we balance out the chaos with a reminder to stay safe, trust your instincts, and question everything you read on the internet. And hey, Halloween is around the corner! Got a haunted house story? Send it in now to team@hustlehumblypodcast.com so we can include it in our upcoming Halloween episode! Here’s what we cover in this episode: The infamous “spite house” and why it may not be built out of spite after all A listing appointment that turned into a literal crime scene The real story behind those $1 and $35 listings (yes, they’re real) An exploding car, a cashier’s check, and a shocking identity reveal A fake agent caught mid-makeout in a vacant condo Lawsuits over feedback: viral fiction or something to worry about? Why one house smelled like it had 22,000 mothballs An agent’s instincts about a creepy seller — and what happened after Staircases that lead to ceilings and doors that go nowhere The wild truth behind selling a house via raffle tickets Products, People & Previous Episodes Mentioned: Ozone machines (used for odor removal) Realtor.com and Inman articles (referenced in viral pricing strategy discussion) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy  

Ever felt a little uneasy walking into a showing alone? This one’s for y’all. It’s Realtor Safety Month, and we’re not here to give you a snoozy lecture; we’re telling REAL stories from our time in the field, including a downright chilling personal experience that’s forever changed how we approach safety.  In this episode, we’re getting honest about the scary stuff: being targeted by strangers, unsettling showings, and the sneaky ways scammers are taking advantage of Realtors and clients. It’s not about fear; it’s about awareness and professionalism. Because safety isn’t a luxury in this job. It’s a necessity. We cover the 7 reasons why being a Realtor is more dangerous than people realize and the 7 most common real estate scams going around RIGHT NOW. You’ll also walk away with a practical safety checklist to implement today—whether you’re doing a solo open house or meeting a new client for the first time. You’ll hear: Katy’s personal safety scare and why she NEVER parks in driveways anymore Why showing up early to a listing isn’t always the safest choice The real story behind that too-good-to-be-true moving company The $446 million scam that’s hitting buyers where it hurts most How to protect yourself (and your clients!) from wire fraud and fake listings What scammers are doing with AI and your social media content A safety checklist every Realtor should be using Y’all, this is one of those episodes we hope you never need, but one you can’t afford to miss. Stay alert. Stay smart. Stay safe.     💬 Key Quotes/Takeaways “You don’t need to be scared, but you do need to be prepared.” — Katy “Realtor safety isn’t about fear—it’s about boundaries and professionalism.” — Alissa “Scammers are getting smarter. AI makes it easier than ever for someone to pretend to be you.” — Katy “If something feels off, leave. Don’t be polite. Just go.” — Alissa “The job looks glamorous, but there are real risks people don’t talk about.” — Katy Products, People & Previous Episodes Mentioned: SafeShowings App Forewarn App Like360 App The Close article on 7 Real Estate Scams Episode #190 on wire fraud Episodes #6 & 7 with Carl Carter Safety Episode #161 with Tanner (Alissa's husband & Law Enforcement Officer) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy  

Is your database collecting dust while you chase another shiny lead? This episode is the mindset reset you didn’t know you needed. We know the word database might not sound fun or flashy, but trust us; this is the foundation of your business. If you’ve been avoiding working on your database because it feels “salesy,” overwhelming, or just plain boring, this is your episode. We’re breaking down how your database isn’t a static list. It’s alive, y’all, just like sourdough starter (seriously). You have to feed it, prune it, and use it if you want it to work. This is not a one-and-done task. It’s an ongoing, evolving system that, when done right, will eventually help you get off the hamster wheel of paying for leads or chasing strangers. We share exactly what we do to maintain our databases, from real-life workflows to browser hacks and what we do at every closing. Plus, we’re dishing on all the ways agents waste time thinking they're being productive. Spoiler alert: endlessly tweaking your logo is not it. We also chat through: Why having a database doesn’t mean sending one card a year What Alissa’s CPA said that totally validates the database strategy The database math trick to test the health of your contacts Our favorite real-life success story of a lead-to-referral database strategy The list of time-wasting “busy work” agents confuse with productivity Why letting go of instant gratification is key for long-term success How overprepping, overthinking, and over-networking can keep you stuck Why we’re teaching our Build Your Own Business course LIVE this fall Let’s be real: if your only job was to maintain your people, what fluff would you cut out? Let’s make your business more efficient, intentional, and referral-based — without the overwhelm. You don’t have to start from scratch, but you do have to start.     🔑 Key Quotes / Takeaways “The health of your business is a direct reflection of the health of your database.” – Alissa “If your database is working, you don’t have to keep chasing strangers.” – Katy “Your database is not done. It’s alive. It has to be fed, and it has to be pruned.” – Katy “People avoid the database because it’s not instant. But the payoff is long-term and real.” – Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business course (Live version starts September 2, 2025) www.hustlehumblypodcast.com/byob LSU football schedule magnets Trello & Google sheets Previous episode #212: Does Time Blocking Work in Real Estate?   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy  

Feeling stuck between representing your client and not looking crazy with the co-op agent? This episode is for you. We’re hearing from a lot of y’all lately that you are feeling lost when it comes to presenting low offers, rough repair requests, and those fun times when your clients want you to ask for things that make zero sense. If you are nodding your head; you’re not alone. In today’s chat, we’re diving deep into the art of negotiating, communicating clearly, and most importantly, setting and managing client expectations in this shifting market. Whether it’s an offer you're embarrassed to present, a buyer asking for $15k in closing costs, or a seller who thinks their 90s carpet is just fine—this episode is packed with real stories, actual scripts, and mindset shifts that will help you show up with confidence. We’re not here to sugarcoat. We’re here to help you keep your professionalism intact, even when your clients are testing your patience. In this episode, we’ll cover: What your fiduciary duty actually means (and why it matters) How to present lowball offers without cringing What to say when a client’s expectations are unrealistic When (and how) to push back while still representing your client Why “I think” needs to leave your vocabulary Real stories of negotiation wins and losses How to use market data as your superpower The secret to staying calm and confident, even when a builder tells you they hope to never work with you again If you’ve ever worried about what other agents think of you, or if you’ve felt torn between doing what your client wants and what you know is right, this is your pep talk. Products, People & Previous Episodes Mentioned: Book: Never Split the Difference by Chris Voss Hustle Humbly Email Templates: https://hustlehumblypodcast.com/emailtemplates Join the Community: https://hustlehumblypodcast.com/membership     💬Key Quotes/Takeaways “You’re not just a messenger. You’re their agent. That means you have to offer advice.” – Katy “Just because a client asks for the moon doesn’t mean you have to present it without question.” – Alissa “Professionalism always wins, even when you're delivering bad news.” – Katy “Data gives you confidence. Use it to lead the conversation instead of saying ‘I think.’” – Alissa “You can present a ridiculous offer and still be professional about it.” – Katy   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy  

Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal? This isn’t just a tech question. It’s a mindset one. We’ve seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it’s super niche? Surely people don’t want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?) In this chat, we go deep into: Why being relatable actually helps your business How your vibe really does attract your tribe The pros and cons of multiple social accounts Tips on account types (creator, personal, or business?) and how they affect your reach Why your follower count isn’t the goal anymore How to mix business and life without losing either The mindset blocks keeping you from showing up And what really matters when it comes to social media success (hint: it’s not the algorithm) Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online. If you’ve ever worried that people will think you’re not “professional enough” for having a personality online—or you’ve found yourself spiraling about whether to blur your kids’ faces—this one is for you. Products, People & Previous Episodes Mentioned: Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts? Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY  to get a $50 discount when you join!) Shannon McKinstrie’s (past guest ep #274) “Good Content” Podcast Hustle Humbly episode #308 with Tori Sprakel on branding Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy   🔑 Key Quotes & Takeaways "You're not a business and then a person separately. You're a person who runs a business." — Alissa "It’s not a content problem—it’s a mindset problem." — Katy "People aren’t on Instagram to shop for houses. They’re there to connect, be entertained, and feel inspired." — Alissa "If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa "The more relatable you are, the more people want to support you." — Katy

You’re standing in an open house, sweating in a blazer, and someone asks how many HVAC units are in the home. Cue the internal panic. In this episode, we’re diving into one of the most relatable questions we’ve ever received: How much do I actually need to know about houses to be a good Realtor? Spoiler alert: more than “I’ll find out for you” on repeat, but less than a licensed contractor. Whether you're brand new or years in, this episode will help you figure out where the gaps are in your knowledge, how to fill them, and what your clients really expect from you. We share our own early embarrassments (looking at you, open house meltdown), what we’ve learned along the way, and how we approach showing prep, including how much we know before we ever step foot in the door. We’ll talk about: What to say when you don’t know the answer The key home systems and materials every Realtor should understand How we research and prep for showings and inspections The most efficient ways to learn about houses on the job What we do and don’t memorize before a showing Why attending inspections is better than reading reports This episode is full of practical advice, permission to not know everything, and a little pep talk to go learn your product. Because you can’t sell what you don’t understand. Take one hour this week and walk through a vacant home or attend an inspection. Ask questions. Learn what you don’t know. It’ll pay off in client confidence and better service. Key Quotes/Takeaways “You can’t sell what you don’t understand.” —Katy “It’s not about knowing everything. It’s about knowing where to find the answer.” —Alissa “If you keep saying ‘I’ll find out,’ eventually clients will wonder what exactly you do know.” —Katy “You’re not the inspector, but you are supposed to be an informed professional.” —Alissa “Knowing your product builds confidence. And confidence builds trust.” —Katy   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com   Music: Straight A’s by Conner Price The Good Life by Summer Kennedy  

Ever been asked—by a client or another agent—to cut your commission mid-deal? Or worse, right before closing? It’s happening more and more, and in this episode we’re sharing how to respond, how to prepare, and how to protect your paycheck without losing your professionalism (or your cool). Inspired by multiple messages and agent stories, we’re diving into what we’re calling the age of commission cutting. We’re not talking about negotiating commission upfront—we’re talking about after you’ve already agreed to terms, done the work, and someone wants you to just... give some of it away. We walk through real examples of buyer and listing agents being pressured into taking less, how to handle those phone calls in the moment (especially when you feel totally caught off guard), and why “just being nice” can cost you big time. Whether it’s guilt-tripping, bad math, or a last-minute closing crisis, Katy and Alissa share how to protect yourself before it happens, why mindset and boundaries matter, and some super helpful scripts and phrases you can keep in your back pocket when you need to stand your ground. You’ll also hear: Why commission is not part of the buyer/seller negotiation What to say when someone tries to guilt you into a cut The biggest mistake you can make when you're feeling bad for your client The difference between being kind and being a pushover How to do the math on what your time is really worth Get ready for a pep talk, some wild stories, and practical advice on how to stop treating your income like a favor. Products, People & Previous Episodes Mentioned: Episode 295: Why Buyer Agents Struggle to Get Paid Episode 232: Buyer Brokerage How-Tos Daryl Davis quote and article referenced Episode 296: Peaceful Partings     Key Quotes/Takeaways “You’re not a victim in a real estate transaction. You agreed to the terms—stand by them.” —Katy “Poor planning on your part does not constitute an emergency on mine.” —Alissa “Your commission isn’t a bargaining chip. It’s the price for the service you already delivered.” —Katy “Be kind, but stand firm. Those aren’t mutually exclusive.” —Alissa   “I don’t need to pay you to stay in this deal. That’s not my job.” —Alissa CTA: If this topic hit home, take a minute to revisit your buyer consults and listing presentations. Are you clearly outlining your value? Are your clients crystal clear on how and when you get paid? Don't wait until you're put on the spot.   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

What happens when a client blindsides you and hires someone else? Or when your favorite sellers decide to "hit the button" on Zillow without you? In this episode, we’re talking all about how to keep your cool, preserve your relationships, and show up with professionalism—even when your heart gets broken. We’ve all been there. A past client lists their home without calling you. A buyer you’ve poured into suddenly ghosts you. A friend uses someone else. Ouch. The gut punch is real, but what you do next matters even more than what just happened. Peaceful partings aren’t always easy, but they’re always worth it. We’re chatting through real-life rejection stories (some from last week!) and how we’ve learned to navigate them with kindness, class, and a whole lot of self-talk. It’s not about avoiding hurt; it’s about choosing how to respond. Here’s what we get into: How to handle the heartbreak of client rejection What to say when someone lists without you The power of the follow-up (even when you’re mad!) How to part ways professionally with a broker or team When to let go and when to speak up The importance of grace, gratitude, and not taking it personally Grab a tissue, pour some coffee, and let’s talk about peaceful partings in all their messiness. 💬 Key Quotes/Takeaways "It’s not about you. Nobody cares about you as much as you think they do." — Katy "Rejection still hurts, even when you’re seasoned. But you don’t have to let it define you." — Alissa "Gratitude builds bridges. You never know when your paths will cross again." — Katy "Be so kind they regret not choosing you." — Alissa "Leaving well is a skill. It reflects emotional maturity and grace." — Katy   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

Let’s be honest: when was the last time you checked if your business systems were actually working? This week, we’re giving y’all a special sneak peek into one of our monthly Hustle Humbly Community live calls, and this one was just too good to keep to ourselves. We did a full systems audit together and broke down the four core systems every Realtor needs to run a smooth, sustainable business. Whether you’re overwhelmed by tech, struggling to follow up, or just wondering why things feel so clunky, this episode will help you figure out what needs to grow, and what needs to go. Here’s what we covered: The 4 core systems in every real estate business What a working system actually looks like Why simple systems are the hardest to teach (and the most effective!) How to know if your system is broken or just neglected Our favorite tips for tidying up your email, follow-up, and database We’re also sharing tools, strategies, and examples from real community members who joined us live—plus some laughs, real-life solutions, and that signature Hustle Humbly encouragement. If your systems feel like a cluttered mess, come hang out with us for a little systems clean-up. ✨ Loved this systems chat? Join us in the Hustle Humbly Community to get access to all the monthly lives and resources! Head to www.hustlehumblypodcast.com/membership. Upcoming Community Live: Thursday, July 24 at 1pm Central     💬 Key Quotes/Takeaways “There is nothing more difficult than simplicity.” —Alissa “Your system isn’t broken—you’re just not using it.” —Katy “A system is something that remembers for you.” —Alissa “Stop trying to make it perfect and just make it work.” —Katy “Your inbox is not a storage unit.” —Alissa Products, People & Previous Episodes Mentioned: Join the Hustle Humbly Community: www.hustlehumblypodcast.com/membership Trello & Free Trello training video: www.hustlehumblypodcast.com/trello RealtyZam bookkeeping tool for Realtors: www.realtyzam.com Skyslope / Dotloop / MLS tools QuickBooks  Upcoming Community Live: Thursday, July 24 at 1pm Central

Ever had a mentor who ghosted you? Or a mentee who treated you like tech support? If so, you are in the right place! This week we’re chatting about all things mentorship — the good, the bad, and the absolutely awkward. From horror stories of mentors who used their mentees as free labor, to sweet tales of life-changing support, we’ve got it all. And we’re not just telling our stories. Y’all sent in nearly 100 responses about your own mentor/mentee experiences — and we read every single one. We dive into: How to find (or become) a great mentor What mentees get wrong (and how to fix it) Why boundaries matter more than ever How to know when you’re ready for a mentee Tips for respecting time, energy, and expertise What NOT to ask your mentor (hint: Google it first) Alissa’s story about “Workshop Wednesday” We also chat about how mentorship evolves as you grow in your career, and why sometimes your “mentor” is really just your go-to industry friend. Whether you're craving guidance or feeling burnt out from giving too much of it, this one’s packed with real talk and helpful insights. Mentorship doesn’t have to be messy.  Let’s get it right! If you're feeling inspired (or exhausted) by your own mentor experience, send us a DM and let us know what resonated with you the most!     💬 Key Quotes/Takeaways “Your mentor isn’t tech support. If there’s a tutorial for it, start there.” —Alissa “Mentorship only works when there’s mutual effort and respect.” —Katy “Don’t treat your mentee like your assistant — unless they are your assistant.” —Katy “Sometimes the most powerful mentors are the ones you never officially asked for.” —Alissa “If you’re asking five people the same question, you’re not looking for an answer — you’re avoiding action.” —Katy Products, People & Previous Episodes Mentioned: Episode 17: What to Do When You’re New or Slow CE classes, MLS tutorials, and brokerage training options   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one! This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold. Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic. We also talk about: Why your personal brand is an overlap of your interests and your audience’s How to show up consistently (hint: it’s not about logos or fonts) Tips for easing into video when you’re nervous The power of “warm hellos” in stories Why you need to follow creators outside of real estate The content that works without being on social media You’ll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you. Want to feel more confident and creative online? Go follow Tori and grab her freebies at www.torisprankel.com. And don’t forget to DM her a voice note—she’ll love it! 💬 Key Quotes/Takeaways “You’re not selling houses. You’re selling lifestyle and connection.” —Tori “Your brand is that sweet spot between what you love and what your clients care about.” —Tori “You can’t go from zero to 60 on video. Start with a warm hello.” —Katy “Consistency builds safety—and safety builds trust.” —Tori “If you’re only posting just listed graphics, you’re missing your chance to connect.” —Katy Products, People & Previous Episodes Mentioned: Tori’s free Stories Challenge:www.torisprankel.com  Connect with Tori on Instagram: www.instagram.com/torisprankel  Tori’s post: “Exactly What You Need to Post Today” Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Beginner’s luck was real—but it’s not forever. If you got into real estate during the pandemic boom years, chances are you saw fast wins and easy closings and you might’ve thought, “Wow, this job is amazing!” But now, things feel different. Harder. Slower. And maybe you're wondering… “Do I even have what it takes?” In this episode, we’re having an honest, sometimes tough-love chat about what it really takes to make it in real estate today. We’re sharing our own early career stories: what worked, what didn’t, and why survival back then looks a lot like what it takes now. We’re talking about the shift from pandemic market momentum to today’s unpredictable reality and why so many agents are feeling lost, confused, and ready to walk away. If you're in that spot, we want to help you find clarity (not just blind motivation). We cover: The hard truth about beginner’s luck What it means to truly commit to a real estate business Why some agents succeed and others don’t How to know if it’s time to quit—or double down Real questions to audit your situation honestly The shift from “I want to” to “I need to make this work” Why having a backup plan can actually hurt your chances This episode is for you if: You’re thinking about leaving the business (but feel guilty or unsure) You’re wondering if this slump is just temporary or a sign You want to stop spinning your wheels and start working a real plan This one might sting a little—but we promise it’s full of encouragement, clarity, and direction too. Consider this your wake-up call and pep talk rolled into one.     💬 Key Quotes & Takeaways “Just because you want something doesn’t mean it’s going to happen—you need a plan, not just a dream.” — Alissa “You have to treat real estate like a business, not a fantasy.” — Katy “Beginner’s luck gave you experience—now you need to put in the work.” — Katy “Stop waiting for a magic turnaround. This is the new market. Are you in or are you out?” — Alissa “The first three years aren’t about making money—they’re about showing up every single day, whether it’s easy or not.” — Katy Products, People & Previous Episodes Mentioned: Episode 1–3: Our Origin Stories Episode 38: Where Our Business Comes From Episode 73: The Staging Closet Episode 119: Interview with a Builder Episode 198: Real Estate Side Hustles Episode 271: Should You Renew Your License? Episode 304: Listener Q&A Pt. 1 Episode 306: Listener Q&A Pt. 2 Real estate email templates: hustlehumblypodcast.com/templates Trello (for task/project management): hustlehumblypodcast.com/trello Excel or spreadsheets for budgeting early in your career Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com

It’s time for more honest answers to your real estate questions—because you asked, and we had A LOT to say. We’re back for Part 2 of our listener Q&A series, and we’re tackling everything from handwritten note verbiage to how to fire a client, and yes—even our thoughts on the revenue share brokerage model (spoiler: we’re not fans). This is the episode you need if you’ve ever felt unsure about what to say, how to say it, or whether you should say it at all. We’re digging into the real situations real agents are dealing with every day, and giving you the words, confidence, and strategies to handle them like the pro you are (or want to be!). We cover: Reconnecting with past clients after a long silence What to write in handwritten notes that don’t sound salesy Scripts for hard conversations with buyers and sellers What to do when someone is rude or flat-out wrong Pricing conversations that don’t get you fired (or make you cry) What we actually spend money on in our businesses Handling rejection, unprofessional agents, and burnout What we’d change about the real estate industry Our honest thoughts on revenue-sharing brokerages Dealing with political and economic uncertainty in the market Plus: We offer up some of our favorite phrases, scripts, and calming-but-firm lines that help us set boundaries and still keep our professionalism intact. This one is packed with wisdom, laughs, and real world truths. Whether you’re feeling stuck, frustrated, or just ready for a new strategy, we’ve got your back.     💬 Key Quotes & Takeaways “You can always pick up where you left off. Just don’t apologize for the silence—no one noticed but you.” — Alissa “If you're the only one doing the work to sell the house, it’s time for a reset or to walk away.” — Katy “You don't have to be mean, but you do have to be firm.” — Katy “Realtors aren’t therapists. Boundaries are how we stay in this business for the long haul.” — Alissa “There is no free, easy money. Whatever path you choose, it’s still work.” — Katy Products, People & Previous Episodes Mentioned: Episode 304: Q&A Part 1 Episode 35: Stage to Sell Episode 73: Staging Closet Episode 38: Where Our Business Comes From Episode 48: Taking the Emotion Out of Real Estate Episode 77: Real Estate Virtues Episode 87 & 89: Morning and Evening Routines Episode 119: Interview with a Builder Episode 129: How to Be a Good Co-op Agent Episode 264: Relocating Your Real Estate Business Econ 101 Episode: Real Estate + The Market Flower-seed stationery Canva (for holiday cards) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com

What happens when you blend DIY passion with real estate expertise? You get Brittany Norman. In this episode, we chat with Brittany—a Realtor, investor, DIY queen, and mom of three—who has built a fascinating career out of renovating, blogging, managing a short-term rental, and now helping buyers and sellers in Florida. Brittany pulls back the curtain on what it’s really like to live in a flip, how to manage your own Airbnb (while also being a real estate agent), and the behind-the-scenes of brand partnerships and blogging. We talk about everything from flooded homes and staging tricks to managing construction chaos and prepping a house for guests—with a few chicken bones and soot-covered ceilings thrown in for good measure. Whether you’re thinking about buying an investment property, managing your own short-term rental, or just love a good before-and-after project, this episode is for you! We chat with Brittany about: Her journey from Etsy shop owner to licensed Realtor How living in renovation zones shaped her investing strategy The emotional side of selling a home you’ve poured yourself into Real talk about Airbnb—costs, communication, and cleaning The mistake she’ll never make again with kitchen cabinets When DIY is worth it… and when it’s time to hire help How she turned brand partnerships into real income Offering value as a Realtor through staging consultations     💬 Key Quotes & Takeaways “There’s no free, easy money. Even with short-term rentals, there’s always going to be work involved.” — Alissa “If I’m going to mess something up, I’d rather do it myself and learn than pay someone and still not love it.” — Brittany “You don’t have to be salesy if you’re offering real value.” — Brittany “Sometimes you don’t need a to-do list—you need a ‘what not to do’ list.” — Katy Products, People & Previous Episodes Mentioned: PriceLabs (airbnb pricing tool) EllisonMade.com PalmHarborHideaway.com thecoastalagentfl.com Connect with Brittany: Instagram (DIY + blog): @ellisonmade Real Estate: @thecoastalagent or coastalagentfl.com Airbnb: palmharborhideaway.com Cheers to Erin Kirk for the heartfelt support toast! We love seeing agents support each other behind the scenes. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

You asked, we answered! It’s been way too long since we’ve done a good old-fashioned Q&A, and y’all delivered some great questions. From systems and tools to mindset, burnout, and building consistency—we’re covering it all in Part 1 of this 2-part Q&A series! Grab your sweet tea (homemade by Jac, no less!) and join us as we tackle everything from unresponsive leads to what “making it” in real estate actually feels like. We’ll give you a peek into what a “day in the life” looks like for us, plus share some pivotal moments in our careers that could have totally changed our path. And spoiler: if you’re feeling behind, unorganized, or like you made some bad business choices… you’re not alone. We’re getting real and talking about what to do next. In this episode, we’re chatting about: Our favorite systems, tools, and apps we use daily How we handle unresponsive leads (hint: it’s all about permission and perspective) What a “typical” day really looks like (if that exists!) When we finally felt like we “made it” in real estate What to do if you’ve made some bad financial choices Preparing for busy seasons without burning out Tips for creating long-term consistency in your business The emotional and financial investments that paid off in our careers A behind-the-scenes look at what it takes to run Hustle Humbly 👉 Want to get your question answered in future episodes? Make sure you’re on our email list at hustlehumblypodcast.com/freebies or hustlehumblypodcast.com/newsletter.     💬 Key Quotes & Takeaways “Making it in real estate is when you finally stop crying over lost deals.” – Alissa “Just because someone ghosted you doesn’t mean you did something wrong—people have lives. Don’t take it personally.” – Katy “You can’t drop your lead gen just because you got busy. Future business depends on today’s actions.” – Alissa “Preparing for busy season isn’t just about your calendar—it’s about setting boundaries and staying sane.” – Katy “You don’t need 30 subscriptions. You probably don’t even know what half of them are.” – Alissa Products, People & Previous Episodes Mentioned: Episode 8: Real Estate Tech Tools Episode 33: Preparing for Busy Episode 87: Morning Routine Episode 89: Evening Routine Episode 264: Relocating Your Business with Christine Cooper Episode 265: Should You Renew Your Real Estate License? MileIQ (mileage tracking) Trello (project management) Skyslope & DotLoop (transaction management) MailChimp (email marketing) Canva & CapCut (content creation) Google Docs/Google Calendar Compass App MLS App Rocket Money (subscription tracker) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com  

What actually happens when you get a lead? Where do they go? This week we’re pulling back the curtain on one of the most common (and overlooked) questions in real estate: what do you do with a lead after you get it? Whether they came from an open house, a sign call, a referral, or your kid’s holiday party, every lead needs a place to live, and it’s your job to keep track of them so they don’t fall through the cracks. In this episode, we walk you through exactly what we do with our leads and the systems we use to stay organized. From Katy’s one-sheet paper planner to Alissa’s Trello board, we share real-life examples and offer simple, do-able ideas you can start using immediately. NEW TRELLO VIDEO!!! You’ll hear about: The difference between an email list, a prospect list, and your database How to decide who goes where How Alissa uses Trello to track leads from pre-approved to ghosted (C is for Crickets!) Katy’s buyer lead sheets and weekly activity sheet Why you don’t need a fancy CRM to keep up with your leads The one question to ask yourself before adding someone to your database Easy email ideas to stay in touch with cold leads How to track social media connections without being creepy This episode is your friendly reminder that you don’t need a perfect system—you just need a system. We’ll help you figure out the one that actually works for you.   💬 Key Quotes/Takeaways “C is for Crickets. These are the ghosties. But I’m not giving up on them.” —Alissa “Done is better than perfect. If your system is paper and it works—great.” —Katy “Your database is for relationships. Your email list is for exposure.” —Katy “If you don’t get your leads out of your head and onto paper, they’re going to disappear.” —Alissa “You don’t need to email every month. Just show up when you have something valuable to say.” —Alissa Products, People & Previous Episodes Mentioned: Trello (free project management tool): www.trello.com MailChimp (email marketing): www.mailchimp.com BYOB (Build Your Own Business 101 Course): hustlehumblypodcast.com/byob Katy’s Weekly Activity Sheet: included in Agent Systems 101 Buyer and Seller Lead Sheets: included in Agent Systems 101 hustlehumblypodcast.com/courses Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Feeling confused about what’s going on with the market, interest rates, and the economy? You’re not alone—and this episode is here to help. In this jam-packed episode, we’re putting on our glasses and going back to school for a real estate-friendly crash course in ECON 101. But don’t worry, we’re breaking it all down in plain English. If you've been struggling to answer your clients' questions about the market, inflation, interest rates, or why nothing feels “normal” anymore—this one's for you. Alissa channels her inner professor (Cliff bar and lemonade iced tea in hand) and walks us through three big economic concepts that are impacting real estate right now: recession, interest rates, and tariffs. We talk about how to prepare your clients—and yourself—for a shifting market, what data actually matters, and why understanding these financial factors makes you a more confident and professional Realtor. We cover: What a recession actually is—and why it’s hard to define How real estate behaves differently than other investments during downturns Why interest rates aren’t dropping like everyone expected How the 10-year Treasury bond is impacting mortgage rates The ripple effect of tariffs on building costs and buyer behavior What seasoned agents need to do differently during market slowdowns Whether you’re brand new, still finding your footing, or feeling the sting of a slower season, this episode will help you understand what’s really going on—and how to stay strong, professional, and prepared for what’s next.   💬 Key Quotes/Takeaways “When the market’s working with you, it’s hard to fail. But when it’s working against you, only the resilient and wise will thrive.” —Alissa “The real estate crystal ball has never been fuzzier.” —Alissa “Real estate is the single best hedge against inflation and recession, more than any other asset on the planet.” —Alissa (via J. Scott) “Now is not the time to pick your lender based on who takes you to lunch—it’s about who’s watching the data.” —Katy “Clients don’t care what you think—they care what you can explain.” —Katy Products, People & Previous Episodes Mentioned: BiggerPockets podcast (Jay Scott) The Preamble (Sharon McMahon) 10-Year Treasury Bond (economic indicator) The Blueprint (industry publication) University of Michigan Consumer Sentiment Index   Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com