Light on Marketing

Welcome to the Light on Marketing podcast, I am your host Tricia Murray and I think you’ll agree that the title of this podcast and the name of the podcast have just created a paradox. Paradoxes are my specialty. I THRIVE in the midst of a paradox and that started when I came to understand the Principle of Polarity, which states that ALL paradoxes may be resolved. So how will we resolve this paradox, that it’s not really about the Marketing, on a podcast supposedly about Marketing? And if it’s not about Marketing…what IS it about? Three Words: Your Soul Path •• If this conversation resonates with you I’d be honoured if you shared it with a few of your people who may be looking for more insight to light their soul path (or a little Light on Marketing). HEADS UP –– WE HAVE MOVED! We've joined efforts with Creator Soul Journal, You can find more Light on Marketing podcasts here: creatorsouljournal.substack.com/podcast Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

There was a key turning point in my Eat Pray Love journey that caused me to Attreversiamo; to cross-over the threshold and make peace with Marketing. In this episode I share that syncing up with the life work of individuals like Susan Fournier helped me understand how out of alignment the majority of Marketing has become and why I felt such frustration, futility and a few other ‘f’ words. Tune in, to connect the Principle of Correspondence with Marketing, Media and the Message, make peace with why some people can’t pick up what you’re putting down and discover how everything’s related and relationship is everything, inside business and beyond… . . . In this episode: Learn more about how to refresh your brand Flying Horse Design Studio www.flyinghorsedesignstudio.com/brand-refresh Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

It’s a whole new year! Which means, a new outlook and possibly … a whole new ‘game’! I’m blending some quantum stuff with some game-theory stuff to reframe, recalibrate, realign and RESTORE the Marketing, the Media, the Message(s), so you can connect with more. Whether you’re a business owner looking to make sense of the role, purpose and value of Marketing OR a conscious consumer looking to reclaim control over your mind, the Endgame is the same…getting a grip on what’s important, relevant and significant, for you. In this episode: Learn more about Christine Monaghan, Founder of the RESET Collect and the Stress is Optional business philosophy. Mention this podcast when you schedule your Brand Innovation Solutions call and it’s complimentary! https://christinemonaghan.com/call/ Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

In this episode, I’m getting ‘radically honesty’ again about the dark side of Marketing, which has emerged because we’ve been putting up with the circus and the sociopaths when maybe, we need to start asking…is it time yet? Is it time to clear the field and bring it all back to ground zero to see what Marketing is really capable of? And if not now…then when? You’ll hear my answer and more in episode # 39 • The circus, the sociopaths, the manipulation & the mind-games. •• Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

In this episode another look at Marketing 'by the book' for the 21st century …Oh the IRONY of it all... the subtle little 'ironies' that occur for us...like being the one to be convinced by The Human Brand, that the power of relationship is the key to unlocking more and how much I needed to UN-learn in order to connect to more, inside the ‘relationship renaissance’. ••• Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

How do we create more in a world that has changed, and IS changing, at a pace that can leave us feeling a little (or a lot) incoherent? How do we experience more when we aren't really given a manual or a playbook to navigating times of such profound change? In my experience, by looking to 'ancient' knowledge and pairing it with deep wisdom (our own and those who have travelled the path we're on) we find the manual or guidebook and tune in, sync up and amplify with keys to rewriting our playbook... In this episode I invite you to listen to THREE KEYS I found from Spend Shift, 2010, through the lens of your business / marketing; your customer's life; and as the human in your business...to consider what you might need right now to create the experience of more. ••• Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

There was one thing that changed everything for me. Understanding how deep the relationship vein runs for us. I've had the privilege to work with businesses of today becoming more tomorrow; those who have transcended the 'game' of business that engulfs most of us at one point or another. What I've seen in the vast majority of businesses or 'brands' who find a way to continually reinvent themselves is that they mirror and reflect more of the values and characteristics of businesses of yesterday, than what we see on the landscape today. They are deeply committed to maintain the relationship with their people - their part of the tribe - no matter how big they get and they organize their resources, tools and teams around that. Here's a few other things I've noticed between what I now think of as businesses of yesterday, today and tomorrow and those who are using tools like Marketing, to make it mean more and create more. ••• Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

THE ORIGINALS...after a significant investment of time watching the entire Vampire Diaries series, I want to believe that it wasn't 100% wasted... This ONE insight may be the key to differentiation; and, helping business owners who are fighting it out in the ring (on the competitive field), see that value of being an original, which starts with a couple of key questions. ••• Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

As we assembled our Top 17 segments that HAD to be included as we cast a broad enough vision for what we believe Marketing's 'soul', role and purpose will be beyond the edge of change and disruption, evolution and the transition from one age to another; the WORDS we use are absolutely foundational. Even moreso as we've watched the gradual creep toward redefining language that has resulted in multiple, massive mind games...this segment calls b.s on three words specifically that turned out to be front-runners for the emergence of a 'woke culture.' TRUTH: Words have power. They have power because they have energy. Words can make us laugh, cry, feel angry, afraid or joyful and elated, and your Marketing will rise or fall based on the words you choose; and, we need to be aware and conscious about the words 'power-brokers' have used, to mess with our minds. "Be impeccable with your words." ~Daniel Miguel-Ruiz (The Four Agreements) __ Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

This segment hit our Top 17 list because there is SO much more to effective marketing than numbers, metrics, data; tactics, activities and 'being in our head'. There is the whole intuitive side of who we are and what our SOULS came here to create, which for some, have a direct and specific impact on our businesses. There is also a significant re-balancing underway in our world, and that is ultimately going to impact (& benefit) everyone. In fact, a recent number stated that 85% of the jobs people will have by the year 2030, don’t exist today. Shifts like that are hard to believe...until you start looking backward and connecting the dots to see how our world has changed, then we can start to envision who we are and HOW we will be the ones to influence the trajectory of what/how those jobs come to life. The next question becomes...how do we 'market' those jobs, businesses, careers? __ Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

In this segment, I'm talking about dreams/nightmares, mistakes and mentors and climbing big mountains...I had a dream the other night with a message; we need to assemble a village of people around us, in order to achieve the highest and best possible outcomes for our business and our customers. ••• Create and Experience More of the "Dream" with some light support on the Mountain of Marketing: www.lightonmarketing.ca Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com

This segment is all about expanding your paradigm/worldview related to 'value', and it landed in the Top 17 because understanding your CORE value and USE value is integral to Marketing that creates more for your business. Add to that, we live in a world where it seems like everything is being given away for free and more people feel entitled to receive something for free; both are achieving less and less in terms of building mutually meaningful customer relationships! I draw on an 'ancient' insight from the early 1900s and offer a different way of seeing your CORE value. __ Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on ... Creator Soul Journal! creatorsouljournal.substack.com/podcast Light on ... Intuitive Marketing, Meaning & More https://bit.ly/intuitive-monthly-newsletter

I LOVE finding new, interesting examples that reveal what is possible for us as we become more coherent, in our business, our marketing and beyond -- across a life 360º! That has taken me down MANY rabbit holes and a couple of 'rebrands' in the process. The movie Bohemian Rhapsody provided a couple of really key connections to illustrate what 'becoming coherent' means to connecting, communicating and creating mutually meaningful relationships through our Marketing! It also made the Top 17 conversations list that reframe what we believe Marketing is going need to become as we navigate the ever-evolving landscape of business of today (& tomorrow)... In this segment tune into: -- A couple of things I think caused Queen to rise to its 'cult-like' status -- What fans saw in the band that caused them to lean in -- What the coherence of Queen means to your Soul Purpose & CEO Vision ••• Dive deeper for Marketing that feels lighter! Light on the ... Web http://www.lightonmarketing.ca Light on ... LinkedIn https://www.linkedin.com/in/triciamu/ Light on … Unifyd https://unifyd.com/groups/intuitive-marketing-circle/ Light on Marketing Podcast https://creatorsouljournal.substack.com/podcast A Monthly Intuitive Newslettter https://bit.ly/intuitive-marketing-monthly An Intuitive Marketing Circle https://bit.ly/marketing-circles-with-tricia Envision more through an Insight Call https://bit.ly/light-insight-call

Today I’m focusing on the cost of incoherence, the long-game and the Relationship Journey. When we mix up the perception of value with the actual value, we inevitably impair the customer relationship. ••• Learn more about my approach to marketing that means more, in order to CREATE more at www.becomingcoherent.com or follow me on IG|FB|LI @becomingcoherent ©2019 Becoming Coherent Inc.