Build Your Brand Online

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A meme I saw today said  "Be Bold Enough to Dream, Be Brave Enough to Try" 

About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Philippa is based in Kidderminster and serves clients locally, countrywide and across the globe. Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy Online: www.yoursocialmediafairy.com

5 truths about running a business on social media. You must: 1 - get started 2 - be authentic 3 - join in 4 - turn up 5 - be patient!

On the 11th September 2020 I joined Steve Parker for his weekly show on Black Country radio. We talked about how I got started and what you need to know about social media in 2020. For more in-depth help and advice please look to my blog on www.yoursocialmediafairy.com, listen to more of my Podcasts on this show or contact me for specific assistance for your business at philippa@yoursocialmediafairy.com

[5-min listen]. Working for yourself you’ll probably have a long to-do list and it never ends. So you can end the day feeling like you’ve not achieved as much as you could have. Now imagine being given that list by someone else. How long would you tell them it would take? Are there things on there that you’d say weren’t necessary?

Do you think planning or doing should come first? My experience in my own businesses and managing marketing for my clients puts me in the do first camp. But that’s not the whole answer. Listen now to find out the best method for creating your content and keeping your audience engaged and coming back.

Whether your business has thrived, survived or declined during the coronavirus outbreak 😷 I’m going to bet you’ve not taken a break? With working hours and office space already blurry and the likelihood that any foreign holiday plans will be replaced by more home time is it impossibly to get a holiday in 2020? In my usual practical Virgo way, here are some ways to make sure you get a break and protect you and your business by making sure you are firing on all cylinders!

In this extended period of uncertainty, marketing fatigue is setting in and remaining creative and positive, day after day can be taxing. Clients have been asking me “is it ok to take a break”. Everyone is scared their precious work will suddenly go to waste. When it is a physical health issue, we find it far easier to take this decisive actions which will protect us and yet for mental health issues it doesn’t appear that easy. We will need our mental health, creativity and positivity once this has passed, and it will pass, so if you need a break, for your own mental health and well-being, then take one. Take those decisions which will not only protect your physical health but your mental health as well. Take care and keep safe. - Philippa 🧚🏻‍♀️ About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Philippa is based in Kidderminster and served clients locally, countrywide and across the globe. Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com

When we went into lockdown there was plenty of advice about using your time wisely to plan your business's future, marketing strategy etc Now we're in extended lockdown and it's important that the planning turns into doing, otherwise, it's simple procrastination. But why wouldn't we go into the doing stage? Well, fear usually. Fear of getting it wrong or fear that it won't work.  This is when it's vital to remember that as a small business, sole trader or entrepreneur you are the most nimble any organisation could be. Something doesn't work, you don't like it or you change your mind.......tomorrow you can change it. So don't put off any longer - let's get doing! 

It's so important to keep posting and communication with your audience. That's easier said than done in normal circumstances but what about now when we are in the middle of a Global pandemic?! We're going to go through ups and downs emotionally so how can you avoid bringing that emotional rollercoaster into your content?  In this episode, I talk about when to avoid posting and what posts to share when you’re feeling emotional or less than positive! You will also benefit from the last episode in which I covered how to prevent digital overload.  About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Philippa is based in Kidderminster and served clients locally, countrywide and across the globe. Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com

Have you noticed your reach is suddenly down since the escalation of the coronavirus global pandemic?  Are you finding you're spending more time online at the moment and beginning to find it a little too much? In this episode, I talk about why your reach being lower is happening across the board, how there are still positives and four tips which you can implement straight away to avoid digital overload at any time, but especially at the moment. About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Philippa is based in Kidderminster and served clients locally, countrywide and across the globe. Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com

As the saying goes in my house..."Well, that escalated quickly!"  To think that only in the last episode I talked about allowing oneself to become bored and here we are in lockdown trying to work out what to do with our time whilst trying to remain positive and, of course, healthy! In this episode, I've covered why I think you have cause to think positively - especially if you are a start-up as well as practical advice as to what you can be doing at this time to keep in contact with your clients and customers AND how to use this time to fill in the gaps in your marketing arsenal. I hope you enjoy - please do leave a review if you do. Take care, stay healthy Love Philippa 🧚🏻‍♀️💕 About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com

When was the last time you felt bored? Actually bored? With the advent of these awesome little computers in our pockets on which we can communicate with anyone at any time, do our banking, check our emails, keep a diary, wrote a note...whatever you use it for,  we have a constant companion. Why is this relevant? Well, when was the last time you had time to think about what you might want to do? Where you'd like to be, who with or doing what activity? Life can feel like a treadmill at times and we are even encouraged to set time aside to think about what would make us happy, We've lost the ability to instinctively know and I would argue that the avoidance of boredom, these periods when we would naturally be in tune with where we'd rather be and what we'd rather be doing, has been a huge factor. So, are you willing to allow yourself some time with nothing to do, risk getting bored and maybe discovering a new thing that you want to do? About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com

Ok, not like the coronavirus and world war are bad things but as we’re sticking to our social media marketing bubble here, curated grids suck. Disagree? Agree? That’s all good - let’s discuss 🤓

Are you producing content for your audience or your objective? What does that word, ‘content’, mean? And some very easy and fun homework! Follow me: Facebook Instagram Visit the website

Remove the innate resentment of a task you “have” to do by changing the word “have” to “want”. The truth is that beyond eating food, drinking water and resting, there is an element of choice behind all the things we feel we must get done each day. This simple language shift will help remove the resentment around your tasks for the day. I also have a free resource for you to support you in this - you don't need to even give me your email address - just click here >>> The 'Want to-do List' Visit me on https://www.yoursocialmediafairy.com/ Follow me on Facebook and Instagram 

More is definitely more when it comes to social media but don’t let that freak you out. Let me give you some ways to make that easier!

What should you look for when looking for social media marketing help?

It’s difficult enough to get noticed on social media as a business the rest of the year but in the run up to a Christmas the online world is an even busier place. 📱Here are my recommendation for some great apps to help create Christmas posts that ‘pop’!