Skip the Queue

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 17th April 2024. The winner will be contacted via Twitter. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn’t know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children’s Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads. Our guests:Paul Wright from Made by WagAndy Povey from ConviousLooking forward to 2023: Key digital trends attractions shouldn’t miss out onBernard Donoghue from ALVASeason finale, with Bernard Donoghue!David Hingley from BOP ConsultingVisitor Experience restructure at Tate, with David HingleyPaul Griffiths from Painshill ParkThe transformation of Painshill Park, with Paul Griffiths, Director of PainshillRoss Ballinger from Drayton ManorThe importance of building a great social community and process behind rebranding a 70 year old attractionDanielle Nicholls from Alton TowersThe importance of building a great social community and process behind rebranding a 70 year old attractionRachel Mackay from Hampton Court PalaceThe importance of Sector Cooperation with Carlton Gajadhar and Rachel MackaySophie from Eureka! The National Children's MuseumHow to write a website brief that agencies will thank you for, with Sophie BallingerElizabeth McKay, CEO of the London Transport MuseumDeveloping a culture of innovation, with Elizabeth McKaySimon Addison from The Roman BathsHow introducing variable pricing increased revenue by 2.3 million, with Simon AddisonDominic Jones from The Mary Rose and Portsmouth Historic DockyardAttraction partnerships and rivalries, with Dominic Jones  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions.Paul Marden: On today's episode, I'm joined by my co host, Kelly Molson, founder of Rubber Cheese, as well as a group of returning guests to the podcast. This is Kelly's last episode as the host of Skip the Queue as she's leaving rubber cheese after 21 fantastic years of the agency. Today we'll be turning the tables on Kelly as the guests ask her the icebreaker questions. We'll also be looking back at the impact the podcast has had as some of our guests share their experiences of appearing on the podcast with Kelly.Kelly Molson: If you like what you hear, subscribe on all the usual channels by searching Skip the Queue.Paul Marden: So, how you doing?Kelly Molson: I feel slightly. I feel slightly apprehensive. You just said, like, are you ready? Have you got your tissues ready? Like I have. I'm prepared.Paul Marden: Good. So, listeners, today is a big episode, as well as being on 99th episode is also Kelly's last episode as the Skip the Queue host. Yeah. So many of you will know that after 21 years heading up Rubber Cheese, Kelly has decided to spread her wings and move on to pastures new. Paul Marden: And while this is news from many of the listeners, I've had a few months to prepare for this. So I've been thinking long and hard about this episode of what can I do? And I thought it'd be nice to look back at some of your best bits, but I didn't feel like I should do that on my own. I actually thought the best way of looking back at your best bits are to bring your best bits back to us. So I'm just gonna admit a load of people that want to join the edge.Kelly Molson: Oh, no.Paul Marden: So we have got a host of po face and audience members that are going to join us today.Kelly Molson: I'm going to cry already.Paul Marden: Excellent. I've done my job to start with straight away, so everyone's joined us for a virtual leaving party. So I hope you've got your whatsits in a bowl and your cheese and pineapple ready for you as we look back over some of your best bits and enjoy a Skip the Queue episode at its best. And so, for those of you that are listening and not watching, first of all, where have you been? These aren't facestrail radio. You should be subscribing on YouTube and watch these lovely people. But if you're listening, let me introduce you to the host of people that are joining us. We've got Andy Povey from Convious. We've got Bernard Donoghue from ALVA. We've got David Hingley from BOP Consulting. We've got Rachel Mackay from Hampton Court Palace. Sophie Ballinger from Eureka!Kelly Molson: You're supposed to be on holiday.Paul Marden: Sophie from Eureka! The National Children's Museum. We've got Ross Ballinger from Drayton Manor. We've got Dominic Jones from the Mary Rose. And we've also been joined by some of your lovely Rubber Cheese colleagues that wanted to say hi and goodbye.Kelly Molson: Look at everyone's beautiful faces. Oh, God.Paul Marden: And the tissues are going already.Kelly Molson: Do you know what? Just before I came on, I was like, I'm not going to cry. I am completely in control of today. If it was yesterday, I would have cried, but I'm completely in control today. I am not in control at all.Paul Marden: So, long time listeners will know that we always start off with an icebreaker question. And Kelly never tells the guests what the icebreaker question is in advance. So I'm afraid, Kelly, it's your turn. Bernard, you're going to kick off for us today. Would you like to ask Kelly your icebreaker question? Bernard Donoghue: Thank you. Claudia Winkleman. I'm delighted to join this episode of The Traitors. Paul Marden: Have you got the fringe to be Claudia? I'm sorry.Kelly Molson: No, we have not.Bernard Donoghue: Kelly, it's World Book day tomorrow. You've received short notice. What book do you go as to work, please?Kelly Molson: Oh, I would. I'd have to take one of my daughter's books. So she has got this book called Oh, no, George. And it's about an incredibly naughty dog with. He's a ginger dog with a very long nose. I would have to dress up as George because he doesn't do himself any favours. He hopes that he's going to be good, but he's just. He can't cope with being good and he eats all the cake and he knocks over all the tulips in the house and he's incredibly lovable, but incredibly naughty. So definitely George. That's me. Right.Bernard Donoghue: It's a lovely insight into your personality. Paul Marden: Perfect. Kelly Molson:  Great question. Paul Marden: It is a great question. I hope you're ready for a few more because we've got some of these lined up for you. So the next. The next person that's going to join us, unfortunately couldn't be here today, so they sent me a little message that we'll play now.Paul Wright: Hi, Kelly. Remember me? It's Wag here.Kelly Molson: This is my old co founder.Paul Wright: My question to you. If every time someone clicked on a website and it made a sound. What noise would you want it to make?Kelly Molson: Oh, it has to be a big old fart noise, right? A real big wet one, like a whoopee cushion. Fart noise, please. Thank you.Paul Marden: So, Mrs. Marden, over breakfast this morning, as were talking through what I was going to talk about, said, oh, she's just going to say wet fart, surely.Kelly Molson: Absolutely.Paul Marden:  She knows you so well.Kelly Molson: She’s my level Paul Marden:  Completely. Next up, we've got Mr. Andy Povey. Andy Povey: Hi, Kelly. It's been a while. So I'm very pleased to be here, but not for the reason that we are all there for. We spend a lot of time on the road, travelling around for our jobs. So my question is, what's your favourite motorway service station and why?Kelly Molson: I tell you what, Peterborough motorway service station. Because I know that I'm probably an hour from home then, so I'm nearly home. I've had a good few coffees in Peterborough service station.Andy Povey: I've not tried that one, I must admit.Kelly Molson: I mean, I don't know if it's up there with, like, the best, but, you know, I just. I know that I'm going to be home soon.Paul Marden: Bit depressing that the favourite motorway service is the one that's closest to home for you. Thank

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references: https://skiptontownhall.co.uk/craven-museum/https://www.linkedin.com/in/jenny-hill-54503a189/ Jenny Hill is Lead Museums Curator at North Yorkshire Council, including at Craven Museum in Skipton. She has a degree in History from Lancaster University and a Contemporary History MA from the University of Sussex. She has worked in the sector for almost 7 years and is passionate about community engagement and making museum collections accessible for all. Between 2018-21 she worked on a National Lottery Heritage Funded capital redevelopment project at Craven Museum. In 2023 her team won the Kids in Museums Best Family Friendly and Most Accessible Museum awards. https://kidsinmuseums.org.uk/https://www.linkedin.com/in/alison-bowyer-0608a417/Alison Bowyer has worked in the cultural sector for over 20 years with previous roles at LAMDA, the National Youth Orchestra of Great Britain, Southbank Centre and the Academy of Ancient Music. The longer her career has continued, the more convinced she is that we still need to work harder to make culture and heritage accessible to all.She has a longstanding interest in museums and how people engage with heritage, having been a volunteer at Handel House Museum (now Handel and Hendrix) in London and completing degrees in Cultural Memory and History. Alison has been Executive Director of Kids in Museums for seven years. During which time, the organisation has become an Arts Council England IPSO, won a Museum + Heritage Award, developed a new national training programme, established a Youth Panel and delivered a range of new programmes.Outside of work, Alison is a listening volunteer for Samaritans, a Director of the Family Arts Campaign and likes to crochet. Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. On today’s episode I’m joined by my co-host, Paul Marden, CEO of Rubber Cheese.We’re speaking with Alison Bowyer, Executive Director of Kids in Museums and Jenny Hill, Lead Museums Curator at Craven Museum.It’s almost a Kids in Museums takeover as Paul is one of their amazing trustees.Today we’re finding out what it takes to be a truly family friendly museum, why it’s important for you to engage with the Kids in Museums manifesto, and how you can enter the awards this year.If you like what you hear, subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Hello, Alison, Jenny, and Paul, welcome. Welcome to Skip the Queue today. This is a treat. I am joined by Alison and Jenny today and we're going to talk about kids and museums. And I've also got Paul. Hello, Paul, who has joined me as co host today, and he is going to start the icebreakers. This is new.Paul Marden: It is, isn't it?? It's a brave new world for us, isn't it? So I've got a lovely one for you, Alison. So should we get started? What are you most likely to buy when you exit through the museum gift shop?Alison Bowyer: Oh, gosh, that's a really tough one. Definitely postcards. I'm also a sucker for a nice sort of pencil case or I do like museum jewellery. I have quite a lot of tattoo divine, especially museum themed jewellery. And I do also have a pushant for like, cute, fluffy things, even though I'm not a child. I'm 44 years old, but still.Kelly Molson: I'm loving this. Hello. At museums, Alison is your best gift when she comes because she's filling up her bag.Paul Marden: Think of all of those museum gift shops that you can go through with all the jewellery in because there are some amazing ones, aren't there, that have the jewellery stands in them.Alison Bowyer: That completely are. And I like to buy all my gifts for other people from museums if I can. So I am a big museum shopper.Kelly Molson: It's really lovely to do that. So just before Christmas, actually, I think it was. No, yeah, it was November time. I went over to the Ashmolean museum and their gift shop is really lovely, actually, and had a really good nosy around it in between meetings. And oh, my God, I bought so many of my Christmas gifts in there. It was brilliant. My best friends, I bought Edie a book called Bear at the Museum, which she adores. It's the most read book in our house at the moment, which is lovely, but I bought my mother in law jewellery. I bought her earrings from the  Ashmolean, which were absolutely lovely. So I'd never really thought about jewellery from a museum as well. There you go.Kelly Molson: Good tip for you from Alison today. Thank you. Right, Jenny, have you ever been pulled off by security for touching a museum exhibit?Jenny Hill: I haven't personally, no. But I did visit Manchester Museums with a friend and she was told off whilst were in the gallery because it was a really pretty furniture display and she just kind of automatically reached out a hand because she was like, “Oh, it's so pretty”, and instantly clocked by the security guard in the room and we very sheepishly left quite quickly.Kelly Molson: I love that. It's really hard, isn't it, if you're quite a tactile person as well, and you're like, “Oh”, because you would do that if you were in a shop, right?Jenny Hill: Exactly, yes. And she was just really excited by it was kind of just like an instant response. We were like, “Oh, no, shouldn't have done that.”Kelly Molson: I love that. One day you will get told off. I know this, and you need to come back on and share that with us. Okay? Right, I've got one for both of you now. So, Alison, I'm going to start with you. If you had to wear a t shirt with one word on it for the rest of your life, what word would you choose and why?Alison Bowyer: Oh, gosh, one word makes it really difficult because it can't be like a command.Kelly Molson: Well, it could stop.Alison Bowyer: Yeah, that's true.Kelly Molson: It is a command.Alison Bowyer: Because I have one at the moment that I'm quite fond of that just says “Be kind on it.”Kelly Molson: That's nice. All right, well, maybe I'll let you have two words.Alison Bowyer: You can't just say kind because that sounds really weird. And od, if I'm allowed to, it would “Be kind.”Kelly Molson: Okay, we'll allow to, for the purpose of this podcast, we'll allow to. That's nice. I like that one. Jenny, what about you?Jenny Hill: “Be curious” as well. I think that's something that always happy for our visitors to do when they're visiting, is to be curious. And I think it's just a good motto for life, isn't it, to always be thinking, always be inquisitive. Yeah.Kelly Molson: They're very good one, Paul, I'm going to ask you as well. Sorry, dropping you right in it. What about yours?Paul Marden: Learn. It has got to be if it's got to be one word, because one's a toughie. Learn.Kelly Molson: I like that. Somebody actually went with the brief. Thank you for obeying me.Paul Marden: Always. I know my place.Kelly Molson: Doesn't happen often. All right. Thank you, everyone, for sharing that. I appreciate it. Right, unpopular opinions. What have you prepared for us? Alison? Over to you first, I think.Alison Bowyer: Oh, gosh, this question made me so stressed.Kelly Molson: I'm so sorry.Alison Bowyer: No, no, it's fine. Not in a bad way, because I was like, oh, my goodness, I'm not sure what I have that's unpopular. And then I started googling unpopular opinions and I found all these weird lists of things that I never even considered were opinions, like people saying that C is the most redundant letter in the English language and you could replace all C's with S's and K's. Apparently, this is a commonly held unpopular opinion. So, yeah, then I started thinking, oh, goodness, I'm not really sure I'm up to this. I think what I came up with in the end was, which is going to make me unpopular, probably. I think pizza is the worst takeaway because it always survives cold and hard and the topping off, it falls off in transit, so you end up with a really dowsy meal.Kelly Molson: I love a pizza takeaway, though. I can't be down with you on this one because I love a pizza. It's because we never get to eat pizza. Oh, no. Actually, we've had pizza quite frequently recently because Edie loves it. But Lee has always been a bit like anti pizza takeaways. Okay.Paul Marden: I don't understand people that have the delivery of burgers and chips, because surely that is going to be cold by the time it gets to you and they're going to be rubbish chips.Kelly Molson: Yes. That's weird. Yeah, that is weird. I've never ordered a burger to be delivered to my house. That sounds strange to me. Ok, let's see what Twitter feels about your pizza. Unpopular opinion. Jenny, what about you?Jenny Hill: Oh, mine's similar on a food topic, which I feel is going to make me really unpopular. But something I always say that really annoys people is I really hate brunch, which I feel is very unpopular. But I'm a person that gets regularly hungry, so for me, waiting to go out for food in the morning is just not possible. So I will always have to have something to eat before I leave the house. So I'll always basically have breakfast and then before you know it, I'm eating again. So at that point, it's essentia

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn’t know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children’s Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription:   Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're answering your questions from the 2023 Visitor Attraction Website Report, asking what more you'd like to see in this year's survey and sharing more on how you can get involved next time. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello.Paul Marden: Well, hello.Kelly Molson: This is nice. So the two of us haven't been together for a podcast episode for a while.Paul Marden: It does feel like, well, happy new year to start with.Kelly Molson: Way too late for that malarkey. We've just been busy, haven't we've got lots of exciting projects that are coming to. Well, I don't like to say the end, but they're coming to point of launch.Paul Marden: The launch, yeah. The exciting bit.Kelly Molson: The very exciting bit. So we've all been pulled here, there and everywhere. So I've had lovely guests to speak to and you've had a little bit of a break from this. But we're back. We're back.Paul Marden: Absolutely.Kelly Molson: And we're going to start like we always do with these ones. With what attraction have you visited most recently and what did you love about it?Paul Marden: I have been to Mary Rose Museum and I went with a bunch of nine and ten year olds. We basically went down there for the Kids in Museums Takeover Day. It's one of the kind of showpiece Kids in Museums events that they run every year all around, putting the ownership of the museum into the hands of kids. I managed to wangle my way to Mary Rose, which is relatively close to me. And I took my daughter's class, who I run a coding club for. So interestingly, theme around our coding club this year is all around the arts and how you put art into StEm and make it steam just like an amazingly.Kelly Molson: I can't believe how well that's worked out.Paul Marden: It gets better. The very first session of our club was all about what is the job of a museum curator. And so we took that theme and went and took over the Mary Rose and became curators for a day. So the kids got to go around the museum and have fun and see all the cool stuff that's going on there. They did the 3D Dive, the Mary Rose experience, and it was amazing watching a bunch of nine and ten year olds reaching out and popping these bubbles that were on the 3D screen in front of them. And then they went off and they designed their own interactive display around whatever was the thing that excited them about the museum.Paul Marden: So there was lots of dog themed ones because there's a dog that is the kind of subject of a lot of the kids stuff focused around Mary Rose. But there was all different sorts of interactive displays, augmented reality within the glass lift that looks onto the Mary Rose and how you could gamify it. The kids just had a whale of a time and I just strolled around the museum and watched them having fun and say, that wasn't a tough day at all.Kelly Molson: I'm actually really jealous as well because were due to go and then you got the opportunity to go because of that thing happening and I still haven't been.Paul Marden: I know. And it's an amazing place. We had so much fun. They welcomed us. We had all the education department looking after us and making us feel special. It was just such a brilliant day. Apart from trying to park a minibus with 15 kids somewhere near the Mary Rose, which scared me whitlets.Kelly Molson: Oh, you actually drove a bus?Paul Marden: I did not drive the bus, no, I was a navigator. I had to find the parking spot. It's a level of responsive.Kelly Molson: You were bus driver dad as well that day.Paul Marden: There's a character in Peppa Pig, isn't there? I can't remember who she is, but she works in the supermarket. She drives the minibus.Kelly Molson: This rabbit is the hardest working rabbit you'll ever meet in your whole.Paul Marden: Exactly.Kelly Molson:  No, I'm going to put her on par. Sorry, I'm actually going to put her on par with Mrs. Rabbit, who has got hundreds of kids who doesn't work, but she has to look after those. So she is probably the hardest working rabbit that you'll ever find. So there you go. Digress into Peppa Pig. You can see where my world is right now, can't you? That just gave you an insight into where I'm spending my time.Paul Marden: So tell me about where have you been recently?Kelly Molson: I have been recently to the Museum of the Broads. I don’t ever really spoken about this on the podcast that much. But I am a trustee of the Museum of the Broads and it is a lovely museum. It does not get as much love and attention as it should. So I felt that today was a good opportunity to highlight it. It's wonderful. It's on the broads, obviously, it's in Stallham. And it is such incredible value for money because you can buy a ticket to the museum and a boat trip. And the boat trips are phenomenal. Last year these were really popular, so they introduced some afternoon evening boat trips where you could go and spot kingfishers because that stretch of the broads is absolutely like prime Kingfisher viewing area.Kelly Molson: I have only ever seen one Kingfisher out in real life, and they're so quick, like it was a flash of blue and I didn't have my glasses on it. She wasn't going to see anything in great detail. That is incredible. On one of the trips last year, on the boat trip, they saw ten kingfishers. It might have been the same kingfisher, just like, who knows? I'm going to say ten. I'm going to take the ten. But the museum itself is wonderful. Some of the artefacts they have there are just really fun and really engaging. And obviously they've got lots of information about the boats and the broads themselves and what the broads were traditionally used for and how they've developed over the years. It's a lovely little museum. It's volunteer led. They have, I think, two or three members of paid team there.Kelly Molson: So much work goes into the management and the development of those museums when it's volunteer led as well. So it's lovely. It is really lovely.Paul Marden: We both started doing trusteeship type stuff at the same time. So I started at Kids in Museums because I wanted to see a broad view of things. You started at Museum of the Broads because you wanted to see the inside running of the museum itself. What has the experience been like for you?Kelly Molson: It’s so different. It's such a different environment to what I'm used to. So, I mean, it won't surprise you to know that museums are not quite as dynamic as an agency, or they're just not as fast paced as an agency. So I think the speed at which some things happen is I find it a bit of a challenge, if I'm honest, because we're used to kind of going, should we try this? Okay, let's talk it. Okay, great. Let's not someone run with it. And it's sort of just, I don't know, there's a speed at which stuff happens in an agency that it's incomparable to any other organisation. So it's nice in some ways that kind of take a bit of time to kind of think things through. I've really enjoyed understanding about all of the different facets that are required within an agency, within a museum. Sorry.Kelly Molson: And the things that you have to understand about. Even when we had an office, there's a level of HR and a level of safety management that you hav

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references:  https://www.theplotthickens.co.uk/https://www.linkedin.com/in/catherinewarrilow/Arival link - https://arival.travel/speakers/catherine-warrilow/TikTok link - https://www.tiktok.com/@the5minutementorCatherine Warrilow has 16 years industry experience and runs The Plot.  She creates brand proposition roadmaps for attraction and experience businesses who want to take a slightly rebellious approach to their marketing strategy. Transcription:   Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.On today’s episode I speak with Catherine Warrilow, founder of The Plot, a brand marketing agency.Today we’re immersing ourselves in brand. I’m asking Catherine what the heck is a brand proposition, why is it important and who in the tourism and attraction industry is absolutely nailing it?Kelly Molson: You can subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Catherine, welcome to Skip the Queue.Catherine Warrilow: Thank you very much, Kelly.Kelly Molson: I'm really excited that you have come on to chat today. Catherine and I met in a toilet at a conference, which is where you meet all of the best people at conferences, I have to say. But I'm really chuffed that you've been able to come on and join us today. So thank you for your time. Right, we are going to start with our icebreakers, as usual. And I want to know, what would people remember you for that you went to school with?Catherine Warrilow: Oh, my gosh. Probably the thing I remember the most, I don't know if anyone else would, is when body shop was at its height of popularity and all of their perfumes and stuff and their perfume oils. And I bought the vanilla one, which I was obsessed with, but I covered myself in the kind of the neat essence. So I spent a whole day at school smelling of ice creams with every teacher walking past going, "Why can I smell ice cream?". And everyone, "It's her.". So that is one of my standout memories. I think I was always quite creative and quirky, and I would braid my own hair like I'd been on holiday and put beads in it and come to school like that. Or smelling of ice creams.Kelly Molson: I love that. I feel like we're of the same era. And my lasting memory of the body shop is the Dewberry. The dewberry smell. You never smelt this any other time like that school time. And I had a friend who used to buy the oil and the shampoo and all, and she just smelt of that continuously. But that was my grandparents name as well, so it was really weird. Their name was Dewberry. Anyway, very od. Good memories. And I quite like that you smell like ice cream. I would love that about you.Catherine Warrilow: Yeah, it's worse things to smell of.Kelly Molson: Okay, second one, if you had to pick a fictional character to best describe yourself, who would you choose?Catherine Warrilow: Oh, my gosh. My instant one that I would like to say, but I'm not smart enough, would be Matilda. I would love to be Matilda, but I'm not. So who would it be? A fictional character? Gosh, that's so difficult. Maybe like Thelma from Scooby Doo. Problem solver.Kelly Molson: Yep. Quick on her. Yeah, I can see that about you. Good one. You've got Matilda vibes as well. Don't dumb that down. You've definitely got Matilda vibes going on.Catherine Warrilow: Well, I'll keep trying to move things with my mind and I'll let you know if I have any success.Kelly Molson: Good. Come back on the podcast, let us know. Okay. What is your unpopular opinion? What have you prepared for us?Catherine Warrilow: So I think this is one that's going to resonate with a lot of people and it's unpopular but common that travel tech is shit. So I don't get it. I don't get why we are so far behind other sectors, especially with ticketing tech. We sell billions of tickets to some of the most interesting and amazing attractions in the world. Not just in the country, in the world. Yet we still have major attractions who are having to reconcile paper tickets either because they're stuck with their tech, because they've had it so long they can't get away from it, or they're just not sure how to, or it's so difficult or slow or expensive. There must be someone or an organisation who can fix this, right?Catherine Warrilow: And I know people are trying, like Okto are trying, which is great, but surely there must be an easier way to get the right people around the table and say, "Right. In every instance when you sell a ticket to a customer, it should kind of look like this.". But at the moment, everyone's got different systems. None of them talk to each other. Everyone's slightly different when they break. It could take months to fix. And ultimately it's the customer who loses out because we can't deliver a really effective service. Whether in OTA or an attraction yourself, it's the customer that's left with a bad experience, by and large, because the ticket you booked has vanished from your basket, or it was available 1 minute and now it's not. Or the price has changed, or something weird, you don't even get your email. Or it's confusing.Catherine Warrilow: Which is why there's so little brand loyalty in our sector, I think. Because people will hop about and just book with whoever's quickest, easiest, cheapest at the time. And I think we've got a real challenge on our hands to up our game when it comes to tech. I don't know what you think.Kelly Molson: Well, I'm nodding along for people that aren't watching and are listening to this, I'm nodding along probably from a different perspective because we deal directly with the ticketing that the attraction would use. So their ticketing platform for something. I think you're probably a bit more focused on the OTAs and that kind of ticketing kind of stuff. I am in total agreement with you. I am completely nodding along going that there's nothing amazing and there should be something amazing.Catherine Warrilow: Yeah, I think it's unifying it. I think there's some good tech out there, and I'm not going to names, but there's some good tech. There's some average tech and there's some awful tech. But for the OTA and for the connectivity partner at that level, and ultimately for the customer. How do you bring together what's good and make it accessible across the board? I think that's the challenge, isn't it? How do we unify things so it's straightforward and you know what that process for B2B process should look like. And I think we're making progress, but I think it's slow.Catherine Warrilow: And I think there has been so much change in the sector from a kind of customer perspective, from a trend perspective, from the impacts of COVID from the impacts of the cost of living crisis, that it always seems to get pushed back in the queue a little bit. Whereas it needs to be at the top of the list all of the time. But that takes a lot of time and resource and dev and investment. But I've heard whisperings of a few people who are doing quite interesting things. So I'll be interested to see what happens over the next kind of 6,9,12 months.Kelly Molson: I think that's a challenge, isn't it? There's quite a lot of choice and it seems like every day there's a new ticketing platform or another OTA that's kind of that started and for good reasons, because obviously there's things out there that aren't working for people. But a bit more collaboration might stop giving people so much choice and actually start working together to refine the ones that are already out there and just make them better.Catherine Warrilow: Potentially, yeah. Or give them one aggregated channel that they can all slot into in the same way. Because even when you aggregate systems, the way you integrate them is still different. I'm still trying to figure out where that ownership needs to start. Is it the attractions and experiences saying, "Okay, we have to be able to deliver this for the customer," because ultimately, starting with the customer need is the right place to start? But how do you layer that back through the process to figure out where to start fixing the right problems?Kelly Molson: And you're right in what you said about that brand perception, then it's on the attraction, it's not on the OTA really, it's on the brand. And they need to kind of own that relationship with their client, which is what we're going to talk about today. So tell us a little bit about your background and where you've got today.Catherine Warrilow: Yes. Which makes me feel old. Some days I feel like a spring chicken and other days I'm like, "How have I been doing this for like 15 years?".Kelly Molson: I feel that.Catherine Warrilow: So I got married in 2007 and shortly after we had our first son, which is all very exciting and challenging at the same time. And alongside that, I decided that it would be a great idea to start my own business with a newborn baby and that if I could do that, then everything from there on in would be a breeze, which was kind of ridiculous looking back. But I set up as a kind of freelance PR and marketing support and fell into travel totally by accident. I knew someone who was

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references: https://www.linkedin.com/in/emily-rose-yates/https://mimagroup.com/https://mimagroup.com/the-redesign-podcastDownload: VisitEngland Accessible and Inclusive Tourism Toolkit for BusinessesEmily Yates is a wheelchair user with cerebral palsy living in Glasgow, Scotland. She loves to write, travel and is a real pink hair enthusiast. Emily has over a decade of experience as an accessibility consultant. Now the Head of Accessibility and Inclusive Design at Mima, Emily has worked with large transport, culture and heritage and global events organisations such as Heathrow Airport, COP28, the Science Museum Group and the Rio 2016 Olympic and Paralympic Games to further their physical, social and digital accessibility measures.She has also worked with the Council of Europe, international travel networks, and sat on equality boards advising various sporting, transport and travel organisations on their access and inclusion agendas.Emily frequently presents and writes on disability issues, having fronted several documentaries for BBC Three and written for the Guardian, the Independent and Telegraph Travel. She also authored the Lonely Planet Guide to Accessible Rio de Janeiro.  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In today’s podcast I speak with Emily Yates, Head of Accessibility and Inclusive Design, at Mima.Mima worked alongside Visit Britain to co create the Accessible and Inclusive Tourism Toolkit for Businesses, which aims to act as the resource for travel, tourism and hospitality organisations.Emily and I discuss how it was created, why it is such a vital resource, and how it will evolve over time.If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hi, Emily. It's lovely to have you on the podcast today. Thanks for coming on and joining me and at very short notice, too. Appreciate it. Emily Yates: Not at all. Thank you so much for having me. It's a real pleasure to be here. Kelly Molson: Well, we're going to have a good chat today. I'm looking forward to this. Right, I am going to start my icebreakers with this question for you. Have you ever been told off by a security guard for touching anything in a museum that you should not have been touching? Emily Yates: What a great question. I don't think I have, but something that immediately comes to mind. It was a very embarrassing moment that I had at the Museum of the Future in Dubai a few months ago, where I touched something that I shouldn't have done. And what it was there was an interactive kind of tabletop interactive going on, and there were groups of people from all over the world who were visiting this museum and there was this one couple who were trying to sort their wristband to make this interactive work and I just figured that they couldn't do it. So I put my wristband on to help them and I changed all the information to me and they were so annoyed to me, in a massive grump.Emily Yates: Yeah, they just thought that I'd, like, nicked all of their information and their opportunity to do this activity and I was just trying to be helpful. Kelly Molson: That's the actual digital version of skipping the queue, basically. You wristbanded them out of the way. Emily Yates: I totally did. And the worst thing was that were on this group tour, so I had to stay with them for the rest of the tour.Kelly Molson: They were with you. That’s a little bit awkward, those group tours, aren't they? Because you never know if you're going to like anyone or if ones are going to get on your nerves. So you just made it even more awkward than it needed to be. Emily Yates: There you go. Kelly Molson: Right. I love it. Okay, there's a three parter to this question, but it's a good one. And actually, thank you, whoever sent this one in, because I genuinely can't remember who sent me this one, but I really like. It's the first time that I'm using it, too. Okay. So they say the formula for visitor attractions is one, a great view, two, a great brew, and three, a great loo. So I want to know where you've encountered your best three of these. They can be different. So best view? Emily Yates: Best view, I would have to say. Can it be international? I would have to say Sugarloff Mountain, Rio de Janeiro. Kelly Molson: Wow. Emily Yates: Absolutely incredible view. Yeah. Like nothing else. Best brew. Oh, I'm trying to think of somewhere that has a great cafe, the V&A Museum in Dundee has a brilliant cafe that also has a great view, I have to say.  That would be my best brew.Kelly Molson: We like that one. And then three best loo. Emily Yates: Best loo. It would have to be somewhere that has a changing places toilet. And of course, I need to say that being an access consultant, I'm trying to think where does. But I know for certain that a client I'm working with, the National Science and Media Museum in Bradford, has one about to be kind of refurbished and all sorted. So I would say there. Kelly Molson: Excellent. Good choices as well. I love that you've got a Dundee one in there that was like two out of the three. I mean, there you go. There's a challenge for them. If they can up their game, they can get that third one from you as well.Emily Yates: Yeah, absolutely. Kelly Molson: Nice. All right, what's your unpopular opinion? Emily Yates: Oh, my unpopular opinion? Both heels and handbags are overrated. As a wheelchair user, I have never, ever worn a pair of high heels in my life. I'm 32 years old, so I think that's quite an accomplishment. And also pushing all the time. Unless it's a cross body one, I can never hold a handbag, so, yeah, I'm a Converse and rook sack girl all the way. Kelly Molson: Right. Because, yeah, it would get in the way, wouldn't it? You need to kind of have it across and then, I guess, tucked in a little bit and then what's the point of having something fancy if you're going to just.Emily Yates: Exactly. Kelly Molson: I mean, I'm kind of with you. I'm not a wheelchair user. However, my feet were not designed for high heels at all. I'm a flat scale all the way. Emily Yates: Maybe not. Unpopular opinion. Maybe there's just two camps, two very distinct camps, isn't there? Kelly Molson: I think probably two camps, but I don't think this is an unpopular opinion. Even in a camp of people that could actively wear those heels and might want to. I still think that there’s a.Emily Yates: There's a secret loo. Wish we didn't have to. Maybe I'm in a lovely position, that I've got a lovely excuse. Kelly Molson: Never had to think about this. Never had to squeeze your tiny feet into those awkwardly pointy, evil contraptions. Right, let's see. Well, let's see what everyone on Twitter has got to share with us on that. Thank you, Emily. I want to find out a little bit about. Well, I want to find out a little bit about your role and your background and then tell us a little bit about Mima as well. Emily Yates: Yes, sure. So, I am a wheelchair user. I was born with cerebral palsy. I'm, as you can probably tell from my accident, from a little town called Skipton in North Yorkshire. And I'm also a twin, and my twin lives in Spain now, so she's got the sunshiny life. There's definitely a tan difference between the two of us now, for sure. And I've always worked in the world of accessibility and inclusive design, from leaving a university, really. And it's led me to amazing opportunities to be able to travel a lot, to be able to see, I guess, the importance of my capabilities as a disabled person, rather than just my limitations as a disabled person. And I've brought that into my professional work as well as my personal life as well. So I now work for an amazing human centred design agency called Mima. Emily Yates: It stands for Micro and Macro, so details and then zooming out into the big picture, looking at that end to end journey. And I head up the accessibility and inclusive design team there. So whether you're talking about airports or train stations or of course, museums and galleries or even global events and sporting events, we look at auditing, facilitating lived experience, user groups, standards, policies, disability awareness training, all of that good stuff, and bring our design expertise into wider projects with us as well. And it's brilliant. Kelly Molson: That's how we got chatting, isn't it? Because you've worked with a really broad. We work with a hugely broad range of clients, as you've just said. But I think David and I started talking somebody I can't remember, it was a good friend of mine, it was Jo Geraghty. She introduced us because we had visitor attractions and kind of heritage and culture organisations in common. So we had a brilliant chat about this and then we had a chat and then this project happened that you've all been involved in, which is amazing. So this is what we're going to talk about today. Now, you'll probably agree with this, but I think when it comes to accessibility and inclusivity, I think it's fair to say that kind of travel tourism organisations, they want to do

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references: https://www.kew.org/ https://www.linkedin.com/in/julia-willison-22347a10/ Julia Willison is Head of Learning and Participation for the Royal Botanic Gardens, Kew.  She is passionate about engaging people – young and old and from all walks of life - in learning about the importance of plants and fungi and the need for sustainable development.  Julia is responsible for schools, communities and access, families and early years, outreach, youth and volunteers at Kew Gardens.  She previously worked with botanic gardens internationally to advocate for and establish education programmes for the benefit of local communities and the environment. Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. On today’s episode I speak with Julia Willison, Head of Learning and Participation at Royal Botanic Gardens, Kew.We discuss Kew’s inspiring manifesto - their 10 year strategy to end extinction crisis and protect nature. Julia shares with us the 5 key priorities, and we focus on Kew’s desire to improve inclusivity and what initiatives have been formed to support the organisation in doing this.If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Julia, it's really lovely to have you on the podcast today. Thank you for joining me. Julia Willison: My pleasure, Kelly. Thank you for inviting me. Kelly Molson: So we're recording this right at the beginning of January. It's the 9 January that we're recording it. So icebreakers have got a new year's resolution theme because I thought we should talk about this. I want to know, do you set them? If so, what have you set yourself for this year? Julia Willison: I do tend to set them in my own mind. I don't often share them, but I do set them. And this year I've set the resolution. I want to start learning to play the piano and I've actually had my first lesson. I'm really pleased with that. Kelly Molson: I love this. So we just had a little chat about this off air, because that was one of the other icebreaker questions I was going to ask you is, what's the one thing that you've always wanted to learn? And then we had this conversation and you're doing it already, and I was like, "Oh, this is great." So you've had your first lesson and how did it go? Julia Willison: Well, I found myself apologising to the teacher profusely because of my lack of ability to play the piano, but it went really well and he was absolutely delightful, very supportive, and I learned quite a lot in the first lesson, so I'm looking forward to the second lesson now. I've got a lot start playing and practising every day, which I'm enjoying doing. Kelly Molson: That's the thing about learning something new is that you've got to make it a habit, haven't you? So you need to kind of. This is the thing that I did about the gym, is that I had to diarize it, so I had to make sure that it was like in red in my diary, immovable. At the same time, on those days, that I could go so that you could do it. Are you going to do that with your lessons and your training? Julia Willison: Well, the lessons obviously will have to be in my calendar, but I have almost crossed the threshold where I made a decision to play the piano. I've got a long term goal that in maybe ten years time, I'll be able to play in a group or something like this. So I'm really committed to wanting to learn. So we'll see. You have to revisit this space. Maybe in five years time. See if I'm still doing it.Kelly Molson: Right. I'm popping you on the list for five years to make sure that I check in with you, that you've achieved your goals. Okay. What is the worst thing that you've ever eaten or drunk? Julia Willison: Well, eaten for me is mussels, because I'm allergic to them. Kelly Molson: Oh, wow. Julia Willison: I only learned that through, obviously, eating mussels and even just a small piece just made me incredibly sick. Drinking advocaat. How do you say it. Advocaat? Kelly Molson: Is that what goes into snowballs? Julia Willison: Yes. I can't think of anything worse actually.  Kelly Molson: I love snowballs. I had one over Christmas. Julia Willison: You can have mine. Kelly Molson: I'll have your mussels. And your advocaat. What a mixture. And probably not at the same time either. Julia Willison: No. Kelly Molson: Yeah. My friends did a Christmas party and we had a snowball and it was, "This is so retro." I can remember my grandparents drinking these when I was a child. I remember if you ever come to my house for a Christmas party that you are not to have snowballs.Julia Willison: I'll bring my own, Kelly. Kelly Molson: Okay. Right. What's your unpopular opinion, Julia? Julia Willison: What I do feel, I suppose, strongly about is that, and I arrived at this opinion after talking to my children, after I had done this. And it says, I don't think that people should post pictures of their children and friends on social media without their consent. Kelly Molson: Yes. Yeah. This is an interesting one, isn't? Oh, ok. And actually, at what point do you ask their consent? Because I post pictures of my daughter. She might not be comfortable with me, she might not be happy with me, her face being over my Twitter account or my Instagram account. So, yeah, I guess at some point we'll have that conversation. If she says no, that's it. No more pictures go up.   Julia Willison: Oh, sad. And the thing is, you can't take down the ones that you've already put up, can you? Kelly Molson: No. Well, I guess you can go back and delete them from an Instagram account or delete them from your Twitter account. So you could go back and delete, but then they're out there, so that doesn't mean that they're not elsewhere in the ether. Julia Willison: Interesting. Kelly Molson: It is interesting, yeah. But I think you're right, I think. Absolutely, for other people. I've definitely had this conversation with a friend of mine about. We've been out together with our children and we've both taken pictures and she's actually asked my permission if she can post the pictures on her social media, but her platforms are quite. Her Instagram is a private Instagram account, for example, so she's happy to post pictures of her daughter on that, but she's not happy for other people to post those pictures if they're not private account. It is a huge debate, isn't it? Well, it'll be interesting to see what people think. How do you feel about this? Kelly Molson: People on Twitter, which is where we do a lot of our talking about this podcast, how do you feel about posting pictures of your children or your friends and your family on social media without having their consent? Let us know. Could start a little Twitter debate there. Julia Willison: I'd be interested to read it. Kelly Molson: Right, Julia, tell us about your role at Kew and what a typical day looks like for you. Julia Willison: So, I'm Head of Learning and Participation at Kew Gardens and what I'm responsible for is providing leadership in this particular area at Kew and wanting to position Kew as a centre for excellence in plant and fungal science education. And under my remit comes formal learning. That's all the schools programmes and teacher training. So we've got about 90,000 school pupils that come on site each year and we engage with about 200,000 online. We have a youth programme which is growing. There's a lot of demand there for young people to get involved environmentally as well. Families, in early years, we run programmes for families, but up to seven year olds, specific sessions.  Julia Willison: We run community engagement, and that includes community horticulture. I'm responsible for the access programmes across the site as well. That's for people who may have sensory needs or different access needs. We have a national outreach learning programme and then slight anomaly is that the volunteers also sit with me. So we've got 800 volunteers across Kew Gardens and Wakehurst, and the central function of that sits with my remit. So looking at some of the strategies around what we're doing with volunteers and diversifying our volunteers, et cetera, that's my remit.Kelly Molson: They’re quite a bit. Julia Willison: Yeah. No, it's fantastic. I'm very lucky. And there's no one typical day, but you can imagine. Well, I get going with a cup of coffee every day and sometimes I'll spend one day a week working from home. Julia Willison: But the rest of the time, I like to be on site. Kew has got to be one of the most beautiful locations to work. Kew has got to be one of the most beautiful locations to work. I am so lucky. I know that.Julia Willison: And I've probably got the best office in Kew. If you come and visit Kelly, you'll see that the office I have looks out over the Palm House of Kew, which is the most iconic glass house. It was a glass house that was built between 1844 and 48 and it houses the tropical plants, so it is just the most amazing place to work. I attend a lot of meetings, as you can imagine, with my teams and staff across the organisation about operations

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn’t know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children’s Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we'll talk about how you can make your site more interactive and the tasks and costs associated with that. You can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello. Back for a fourth time. Paul Marden: Hello. Kelly Molson: What attraction have you visited most recently, and what did you love about it? Paul Marden: Do I go first? I always go first. Kelly Molson: We've got a format now. Don't break the format. I'm comfortable. Paul Marden: I went to the Titanic Museum just recently. We were exhibiting, actually, at the Association of Science and Discovery Centres at their annual conference in Belfast, which was actually at W5 in the Titanic quarter of Belfast. And I could talk loads about W5, which I will do in another session. But the place that I went to that I was most kind of emotionally moved by which I'm a bit of a geek and I'm fairly concrete in terms of my emotional stuff, for me to feel moved. Kelly Molson: Yeah. It's normally me that's got the blubbing. Paul Marden: Yeah. So I was blown away by the experience at the Titanic Museum. I've never been to a museum with so few artefacts, which, of course, is because everything was lost at sea. And so the whole museum is about telling the story through reproductions and immersive experiences, which was all amazing. But then you stumble upon one of the original artefacts as you're wandering around, and there's only a handful of them, but it hit me like a brick wall when I actually came across them. So there's a life jacket. There's only twelve of those left in existence, and they've got one of them at the museum. And you walk into this room, where all of the names of the victims of this tragedy are on this massive wall. And it's a darkened room, but lit in the centre of the room was this one life jacket. Paul Marden: Amazing. And then you walk around and there's a section talking about the root cause of the accident. And there are the keys to the binocular store from the crow's nest, which happened to be in the second officer's pocket. And he had to get off the ship in Southampton and he didn't get back on, and so there were no keys. And so the people that were in the crow's nest couldn't open the box with the binoculars that would have led them to see the iceberg. Kelly Molson: Wow. What a story. That wasn't in the film. Paul Marden: No, it wasn't in the film. So it's really impactful. And then the storytelling was amazing, but completely lost on me. So I was chatting to. I made a new friend, Lucinda Lewis, the CEO of Catalyst Science and Discovery Centre, and we would, like, both say how amazing it was, how impactful it was. And she was like, "Yeah, and the dominoes." And I'm like, "Dominoes? What dominoes?" Paul Marden: And she was like, "Did you not see when you were looking at all of the root causes, they wrote them on these big pillars that were toppling, showing you the domino effect." I was like, "Okay, yeah, that was completely lost on me." Kelly Molson: So lesson for you is you need to pay more attention to the interpretation next time. Paul Marden: Completely clueless to the subtext of what was going on around me. But the story was amazing. Kelly Molson: Story is really cool. Yeah. I have never heard that before. That's really impressive. I think that picture that you painted of all the names with the one kind of life jacket in the middle of it is so powerful. I can see it in my head, but I've never seen it. Paul Marden: That was only one of a dozen kind of really powerful memories that I've got of being just blown away by their storytelling and how they communicated what happened. It was just an amazing place. Kelly Molson: Nice. I've got it. I missed that I couldn't make it to the conference this year because I was elsewhere. Paul Marden: Absolutely. What have you been doing recently? Where have you been? Kelly Molson: So this is a very recent one, literally last week, last Thursday, I was very kindly invited to go and visit the Ashmolean Museum, which is a free to enter museum. But what I really liked is they have a very large donations area as you first walk in and you've got card donations. Beep. So easy. I never have cash, so that was a big thumbs up for me. The museum is brilliant. I mean, it has some brilliant exhibitions in it that are there. They're always there. But I was really keen to go and see their colour revolution exhibition, which is all around Victorian art, fashion and design. Some of you might not know this about me, but I was a graphic designer in the past, actually. Probably. Actually, loads of you people know about that. Loads. Kelly Molson: I was a graphic designer once upon a time and I was a packaging designer and just design and colour. And also I've got a real passion for kind of interior design as well. So all of these things just, I have a big love of. So this exhibition for me was like, "This is the one. This is a big tick." What I found really fascinating is that Victorian Britain has this kind of connotation of being really dull and dreary, and the exhibition was kind of exploring that. It's absolutely incorrect, but they start with Queen Victoria's morning dress, which is a really powerful image. So after Prince Albert's sudden death, she plunged into a very deep grief. And she actually wore. I didn't know this. She wore black for the remaining 40 years of her life. I had no idea that she. Kelly Molson: I mean, I knew she mourned for a really long time. I had no idea she never wore another colour again. So she's obviously such an iconic image, an iconic person of that era, that image probably sticks with you, which is why it adds to that illusion of Victorian’s love in the dark completely. But they didn't they really love colour.  And they love to experiment with it. And they have a big thing about insects and animals and bringing that into the colours that they wore. And the jewellery, like, some of the jewellery, like this beetle necklace, was just incredible. And there is a lot of. I know that they have a lot of that in their kind of fabrics and their kind of artwork from that time as well. But what I really loved is really small artefact in the museum that I totally loved. So it was a very early colour chart, like a paint sample colour chart. So this is quite current for me at the minute. Kelly Molson: My office is full of furnishings because we're renovating a cottage in Norfolk and it's not ready, but I've had to order all the things for it or find them off Facebook Marketplace and eBay and charity shops and vintage places and my office. So colour chart and all of that kind of stuff is, like, right up here at the moment. But anyway, there was an 1814 Scottish artist called Patrick Syme, and he tried to solve the problem of how to describe colour by giving each one of them a name. But he draw nature to do this. So you have, like, mole's breath now from Barrow and ball and lighting green and those kind of stuff. Well, this is where this started in the Victorian age, so it's absolutely beautiful. I posted it on my LinkedIn. Kelly Molson: But this colour chart is just gorgeous and it gives a number for each colour. So number 54. Its name was Duck green. The animal that it was named after is the neck of Mallard. I actually thought the colour was neck of Mallard, which I was like, that's absolutely brilliant. The vegetable that it was similar to is the upper disc of yew leaves, and the mineral is. I don't know

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter.  Show references: David Green | LinkedInhttps://www.blenheimpalace.com/Head of Innovation at Blenheim PalaceDavid Green is responsible for driving innovation at Blenheim to deliver value from the implementation of novel business methods and new concepts. His role involves building a culture of continual improvement and innovation, bringing together and contextualising novel datasets through a data and IoT network infrastructure, and identifying opportunities to enhance customer experiences.David leads the research and development at Blenheim, cultivating university partnerships, that helps fuse specialised knowledge with Blenheim's diverse landscape and practical challenges. Moreover, he initiated the Innovation and Continual Improvement network, fostering collaboration among sector leads to share expertise and address common challenges. Joseph Paul | LinkedInhttps://vennersys.co.uk/Associate Director – Key Account ManagerWith 10 years of experience in SaaS Account Management and 6 years at Vennersys, Joe works closely with visitor attractions to optimise system performance and internal processes. He acts as a conduit between attraction managers and Vennersys, helping facilitate constructive communication to further develop and improve Vennersys’ own services based on customer needs or industry trends.In his personal life, Joe can either be found playing hockey for his local club or taking long, refreshing walks in the hills and fields near his home. Transcriptions:  Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. On today’s episode I speak with David Green, Head of Innovation at Blenheim Palace and Joseph Paul, Associate Director - Key Account Manager at Vennersys.We’re talking about data - but not just the importance of it (we all know that right?). David and Joe share the exciting data and AI reporting systems that Blenheim have created, allowing them to predict, and not just report on past performance. This is a really interesting episode and if you’re been a little bit put off or a little bit scared about AI up until this point, this might be the episode that changes your mind.If you like what you hear, you can subscribe on all the usual channels by searching Skip The Queue. Kelly Molson: David, Joe, it is lovely to have you both on the podcast today. Thank you for joining me on Skip the Queue. David Green: It's great to be here. Joseph Paul: Thanks for having us. Kelly Molson: That sounded very positive, guys. Thanks. Feel the enthusiasm. David Green: Let's see how the first question goes, shall we? Kelly Molson: Listen, everyone worries about these icebreaker questions. It's just we're just in a pub, in a coffee shop having a little chat. That's all it is. Right, I want to know. We'll start with you, Joe. What was the last thing you binge watched on your streaming service of choice? Joseph Paul: Gosh, that's a very good question. The last series we binge watch was a series called Bodies on Netflix, which is about a murder that happens in four different time periods and four detectives are trying to solve the murder. Very good if you haven't watched it.  Kelly Molson: I have seen this and Joe, it hurt my head a little bit.Joseph Paul: Yeah. It is hard to keep track of some of the plots through the different times, but there's a very good ending worth watching if you haven't, David? David Green:  I don’t think I have. I didn't get a chance to watch TV. Kelly Molson: So same question to you, David. That's a really good series as well, Joe. I thoroughly enjoyed that, although it did hurt the backwards forwards bit a little bit, was a bit mind blowing. Same question to you, David. What was the last thing that you binge watched? David Green: Well, the last thing I probably binge watched was probably Breaking Bad. That just sort of shows you how long ago it was. I binge watched anything, but I'm desperate to watch it again. It was so good. I was just hooked on the first episode. I just loved every single minute of that. Kelly Molson: Have you seen that, Joe? Joseph Paul: Yes. Very good series. Probably one of the best of all time. And the question back would be, have you watched Better Call Saul? David Green: Yeah, but I didn't find it as good. I say I didn't find as good. It was still great. I'm very fussy in the Greenhouse song. Kelly Molson: I feel like I'm the only person in the whole world who's not watched Breaking Bad, which is this is quite controversial, isn't it? Everybody says that I would love it and I should watch it, but I feel overwhelmed that there's so many series to it and it would take up all of my TV viewing time for months and months. It would be the only thing that I could probably watch for the entire year and that feels too much. Joseph Paul: It's well worth it. Absolutely. You should do it.Kelly Molson: Dedicate 2024 as the year for Breaking Bad. David Green: I'm going to own up. I've not watched a single episode of The Crown either and some of it was filmed at Blenheim. So I'm really embarrassed to admit that on this podcast.Kelly Molson: That is a statement in a half, David. See, this is why I do the icebreakers. You never know what dirt you're going to get out. David, we're going to start with you with this one. What is the one food or drink that you cannot eat and you can't even think about without feeling a little bit queasy? David Green: That's cheese pastry straight away. I remember when I was at school, we had a home economics club. I remember making these cheese straws and I took them home and I was so environmentally ill after these cheese straws ever since, I just can't even look at cheese pastry. All these nibbles that people without for drinks can't bear it. Cheese and pastry together is wrong. Kelly Molson: This is really sad. I love a little cheese straw. I feel sad for you that you can't eat a cheese straw, David. I feel sad for you. Joe, what about you? Joseph Paul: I can pretty much eat anything and I'm not overly put off by much. I think the one thing that turns me away from food is horseradish and any sauce. That's probably my only sort of food that I won't go to and puts me off eating anything that has.Kelly Molson: Just horseradish or sauce in general. Are we talking like, sweet chilli dip? No?Joseph Paul: Just horseradish. So anything that has that in it, I will stay away from. But apart from that, I'll pretty much eat anything anyone puts on my plate. David Green: I think you're missing out, Joe. Kelly Molson: Do you know what's probably really nice as well? Is a cheese straw with horseradish.Joseph Paul: But cheese straws are the best. David Green: I'm going to have to leave the room in a minute. We could talk about cheese straw. Kelly Molson: Sorry. All right, let's move on from that. Right, I want to know I was quite kind to those ones. I want to know what your unpopular opinions are. Joe, let's start with you. Joseph Paul: Not sure this is going to go down too well, but my unpopular opinion is Harry Potter is an overrated film series. Kelly Molson: Books or films or both? Joseph Paul: Films, predominantly. Kelly Molson: Wow. I mean, my husband would absolutely agree with you. So I got him to watch the first one and then we got halfway through the second one and he paused it and looked at me and said, "Kelly, I just can't do this. Sorry." And left the room. That was it. Done. Joseph Paul: I can understand. So in our household, we alternate between Harry Potter and Lord of the Rings. So we compromise. We have a Harry Potter, then a Lord of the Rings, then go through. Kelly Molson: Is your partner Harry Potter, then? Joseph Paul: My wife is very much a Harry Potter fan. Kelly Molson: Interesting. That is quite controversial. How do you feel about that, David? David Green: Very disappointing. Joe, actually. Joseph Paul: Sorry to let you down. David Green: We might have to end this now, Joe.Kelly Molson: This beautiful relationship that we're going to talk about. End over Harry Potter.  David Green: Harry Potter and cheese straws. Kelly Molson: David, same question to you. What is your unpopular opinion? David Green: Didn't think I had any unpopular opinions until I started really thinking about it, but I have to say, my original this is really good either, really was dancing, non professional dancing. I mean, I'm not a dancer, I've got a body of a dad. I am a dad and my wife and my daughter are very good dancers and I think it's just years of standing by a bar at a wedding with that person, go, "Come on, get on the dance floor, come on." And they drag you up and then busting moves is probably the wrong description, but it's just looking around the room on the floor with other people sort of bobbing around awkwardly looking, and all the blokes tipped you looking at each other going, "Oh, get me home." It's that awkwardness, I find really difficult and I'm going to be cheeky. And another one, because I just remembered that concerts is another one, so you spend a fortune going to a concert. David Green: I took my daughter once to Ariana Grande and I'd just been dragged to Arctic

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn’t know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children’s Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're discussing personalisation and what attractions can do to make their websites feel more tailored to their audience. You can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello, hello. Welcome back to the podcast. Paul Marden: Hello again. Good, isn't it? Back here for a third time. Kelly Molson: It is good. You're lucky. Right, let's start the podcast as we do with this one. What attraction have you visited most recently and what did you love about it? Paul Marden: Yeah, I was pretty lucky the other day because I went to the National Maritime Museum, because I'm a Trustee of Kids in Museums and we had our Family Friendly Museum Awards and we held it in their lecture theatre at the Maritime Museum up in Greenwich. And I'd been to the Greenwich Museums before. I'd been to the top of the hill where the observatory is, but I've never been to the bottom of the hill, which is where Maritime Museum is. And so I'm just there with all the great and good of all of the museums around the country that have been shortlisted for the awards, which was brilliant. Paul Marden: But the bit that I really loved was that I was there in the daytime during the midweek, so peak school trip season, and it was just amazing to be in this place with all these school kids there doing their school trips, which is something I'm really passionate about, the value of those school trips. It was something that really got the kids lost out on when COVID hit and everybody was working online and then they went back to schools, but the schools had to be really careful about what they did and there were no school trips. That's such a magical part of being in primary school that they were just robbed of. So seeing all those kids in that amazing place was just wonderful. I got to rub shoulders with the great and the good. Paul Marden: I met some Skip the Queue alumni at the event as well, and I had a lovely cup of tea and a piece of cake in the cafe with our Project Manager, Becs. Did you imagine a better day? Kelly Molson: No, it's a perfect day. I was just thinking as you were talking about the school trips, it's like a rite of passage at school, isn't it, to be walking around a museum with a clipboard to draw a picture of it? Go and find X and draw a picture of it. I just got really vivid memories of doing that . Paul Marden: They were all just herring around, doing exactly that and loving life and buying their little rubbers in the shop and things like that. Kelly Molson: You should collect rubbers, kids. All the cool people do. Okay, I need to give a big shout out to National Trust. We are really lucky where we live. So we've got like a triangle of National Trust venues near us. So we've got Wimpole, Ickworth and Anglesey Abbey, all within like 25 minutes, half an hour, a little bit longer for Ickworth. Each one of them is incredible. They all have a different adventure. They've got great play areas, beautiful historic houses and beautiful walks. And we have spent a lot of time in the last two years at National Trust venues, walking, pushing the pram. But now Edie's toddling around, we're into the activity areas and all of them are phenomenal. Wimpole has just redone their outdoor play area, which we're yet to visit. Kelly Molson: We're just waiting for a dry day to get back over to that one. But it's just the membership. So I think the membership is such superb value for money. Paul Marden: It really is.Kelly Molson: I cannot speak more highly of it. It is such good value for money and we get 45678 times the amount of value from it every single year we have this membership, so much so that we gift it to people as well. Kelly Molson: We were really lucky. We got given some money for a wedding gift and we said, rather than think when people give you money, it's lovely, but you can put it in the bank and you forget about it. Or it just gets spent on stuff. And were like, “Right, if we get given money, we'll spend it on a thing and we can say we bought this thing with it.” And so that we bought the National Trust membership with it. Paul Marden: That's a cracking idea. Kelly Molson: Yeah, it was really good. Really good idea. But then it's such good value that we've then bought membership for my parents. Paul Marden: Really?Kelly Molson: Yeah. So I think it was like a joint. I think Father's Day and my mum's birthday are quite close together, so it might have been a joint one for that. They go and they go on their own and then they go and then they take Edie as well. And it's absolutely brilliant. So, yeah, well done, National Trust. Well done, Wimpole. Especially because pigs. Someone, the tiny person in my house, is very happy about pigs there. I don't mean myself, I mean Edie. And also, I just want to give a big shout out to one of the volunteers. I'm really sorry I didn't get the volunteer's name at Wimpole. He is one of the volunteers in the farm. Kelly Molson: I am a little bit frightened of horses. I think they're beautiful but really big. I saw an old next to the neighbour get kicked by a horse once. Paul Marden: You've literally been scarred for life. Kelly Molson: There's a block up there, but I'm a little bit frightened of horses. And there's a huge Shire horse at Wimpole who's a big old gentle giant. I think he's called Jack. But I am a bit frightened and I don't want that fear to rub off on Edie. And so I very bravely took Edie over to meet the Shire horse. But the volunteer was wonderful. This guy know told us loads of stuff about the horse and he was really great with Edie and she managed to stroke his nose and even I managed to stroke Jack's nose. So, yeah, thank you man whose name I didn't get. It was a really lovely experience and you helped put me at ease and my daughter at ease. So there you go. National Trust and the value of volunteers. Paul Marden: And National Trust volunteers, we've talked about this before. I've been to a couple that are local to me and they just tell the most amazing stories and they engage people in a way that to be so passionate about the thing that you care about and that you want to do that for free to help people to enjoy their experience is just amazing. And there are some, I mean, there are diamonds all over the place in all the museums and places that we visit, but there's plenty of them. When you work that Natural Trust membership, you get to meet a lot of volunteers, don't you? And they are amazing.Kelly Molson: Working it hard. Okay, let's get on to what we're going to discuss today. So we are talking about personalisation and what attractions can do to make their websites feel more personal. So this is an interesting one and I think that we've probably got to put our hands up and make a bit of an apology here. Very few people who took part in the 2023 Visitor Attraction Website Survey actually implement personalisation, but there's a lot of evidence that personalisation improves conversion rates. So there's some stats that I want to read out from the report. Only 6% of respondents personalised their website experience for customers, yet 85% of respondents thought personalisation was highly important. So, question for you, why do you think so many people think it's important, but so few are actually implementing it? Paul Marden: This is where we hold our hands up, isn't it? And we say, I think the answer to that is because we didn't ask the question properly. I've touched base with it. Ther

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 20th December 2023. The winner will be contacted via Twitter.  Show references: https://vectis.ventures/https://robin-hill.com/https://blackgangchine.com/https://www.linkedin.com/in/dominic-wray-a1b52766/Dominic Wray is the Parks Director of Vectis Ventures, the parent company of the Isle of Wights two leading attractions; Robin Hill, and the UK’s oldest theme park, Blackgang Chine. After 7 years of running Blackgang Chine as the Park Manager, he stepped into his role as Parks Director to play a vital position in the planning and execution of the longer term business strategy. Having been in this role for around 15 months, he has led on some big changes and transformations within the business, as well as navigating what has been a challenging year for the leisure industry as a whole. Dominic attributes much of his success, and enjoyment of his career to the people in it. Sitting on the Management Committee for BALPPA, he is a huge advocate for industry networking and enabling peer to peer learning opportunities. He then uses this platform as a way to the develop the team that he is so passionate about, allowing them to flourish into the industry known experts of their fields. Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. On today's episode, I speak with Dominic Wray, Parks Director at Vectis Ventures. We talk about Blackgang Chine, the 180 year old attraction, and Dominic shares his three top tips on transforming processes and developing superstar people. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Welcome to the podcast, Dominic. It's great to have you on today. Dominic Wray: Thanks for having me. Looking forward to it. Kelly Molson: Everyone says that at the start, and then I give them icebreaker questions, and they hate me. But this is how the podcast always starts, so you have to do them. Right. If you could enter the Olympics for anything, what would you be Olympic level at? And we're not talking it doesn't have to be sports here. It could be like baking or Olympic level complainer. Anything goes. What's your Olympic level at? Dominic Wray: I think I would actually answer the sports based question answered that. I always, when I was growing up, wanted to play in the NBA. Basketball was a big passion of mine. So I'd say I'd want to enter the Olympics as a basketball player. Kelly Molson: Okay. And do you play now? Is this something that you are actually good at? Dominic Wray: Not so much now, no. I don't want to use the old adage if I got injured, but I did. Kelly Molson: Oh, no. Dominic Wray: We'll never know if I could have made it or not. Kelly Molson: Good one. Have you ever been mistaken for someone famous? Dominic Wray: Yeah, actually, yes, twice. Someone once said to me I look like Joel Dormot. I think he's a comedian. And some of the team seemed to think I look like Mark Wright. Kelly Molson: I know this one. So I saw the picture that Laura Baxter posted of your LinkedIn. I have to say, I did a second look, Mark. Dominic Wray: Yeah. I mean, I'll take it. I think Mark Wright’s the right looking chap, so could be worse, I suppose. Kelly Molson: Okay. All right. A final one. What one thing would you make a law that isn't already? I've got a good one for this. So if I could be in charge of laws, I would make it a law that nobody could just stop in the middle of the pavement and look at their mobile phone, or walk upstairs with their mobile staring at their mobile phone, not actually looking where they're going, because it just makes me want to swipe people's legs away. Because they just stop in front of you or they walk really slowly up the stairs. That would be one of mine. Dominic Wray: I'd go with, everyone needs to learn how to go through security at an airport. There's nothing more frustrating when you get there and the person in front of you isn't aware of how to go through and then there's a bit that delays the queues. Kelly Molson: Good one. That's a really good one. They get quite shouty, the security people now, don't they? When you're queuing up like, they're shouting at you about your liquids and your jackets and you take your belts off, and I'm like, "If I take my belt off, my trousers are going to fall down. I'm not even halfway there yet." I like that one. Okay, what's your unpopular opinion? Dominic Wray: My unpopular opinion is that motorists ruined the road for cyclists. Which I'm sure will be incredibly controversial. Yeah, that's my unpopular opinion. Kelly Molson: This is going to be a controversial one and I really want to know what you think about this one, listeners. Yeah, I don't agree with you, but you are a hardcore cyclist. I’m going op guess.Dominic Wray: I do pay my road tax, drive a car myself, but yeah, someone that very much enjoys road cycling. Yeah, that is definitely my viewpoint on other motorists. Kelly Molson: I think there needs to be made room for both on the roads. There's not sufficient cycle lanes in areas where there should be sufficient cycle lanes. Although I live just outside Cambridge and Cambridge is pretty good for cyclists. If this was me, I would ban cyclists from cycling through the city centre of Cambridge, because the amount of times I've nearly been run over by cyclists in the city centre is quite a lot. Dominic Wray: I will say. Not every cyclist is respectful of most receivers. It is a two way street, quite literally. Do you understand that? Kelly Molson: I like this. Right, okay, listeners, what do you think about the unpopular opinion? I feel like I've just got myself in hot water with all my Cambridge cycling friends as well. Dominic Wray: They're all going to be kicking off. Kelly Molson: We're all in trouble. We're in trouble together, Dom. It's fine. Right, tell us a little bit about your background, because you have come into attractions not from an attractions background, and I always find this quite fascinating, how people end up within the sector. You've come from banking, right? Dominic Wray: Yes, yes. I started off my career when I left school selling houses, and then I moved into banking after that. I used to work for Lloyds Bank and one of my clients was our current HR director here, lady called Paula, and I used to see her every year. She'd come in, talk about this great place that she worked and all these fun projects she was working on and how magical it was. And I remember sort of sat there thinking, "Gosh, your job sounds really interesting and you're working on these varied projects and you're getting to experience loads of cool things." She was talking to me about fireworks events and dinosaurs and cowboys and pirates. I was thinking, "I'm saya, talking about savings accounts and loans and boring stuff that comes to banking." Dominic Wray: And then one day I saw an advert in our local paper on the island for a Park Manager role for Blackgang Chine. Which is the park that Paula worked at, and I read through it and I thought, “Okay, yeah, I can do this. It sounds like I've got the skill set to do this.” Not really knowing anything about running a visitor attraction at all. So off I went to the interview, got my job and I thought, “Oh, great, yeah, if I can sell houses and I can run a bank, the only I could run a visitor attraction.” It's just taking those skills and applying them across into a different sector. Dominic Wray: Eight or nine years later, still here now and lot of a big learning curve along the way, but yeah, not a traditional route into it, but Blackgang on the island is a very iconic visitor attraction. All the children on the island have been there, had very fond memories of coming here as a child and I just thought, “Wow, what an opportunity to wake up every day and go to work in a fun”, magical place that's the complete opposite from the confines of a bank. So I thought, “Yeah, I'm going to back myself and go for it and do it.”Kelly Molson: How weird is that? Knowing that you went there as a child as well and now you actually run the place. That's massive, isn't it? Dominic Wray: Yeah, when I'm walking around, there's lots of areas of the park that are still the same and happened for many years and they carry great sentiments or walking through certain areas and they hear certain sounds or certain smells in the park and it takes you back to being a kid every day. So it's quite a magical place to work. Kelly Molson: That's really sweet. And so what was that transition like? Because I've just got this vision of you kind of like rocking up on the first day and going, "Where do I start?". Dominic Wray: Yeah. So on day one when I arrived, the gentleman who was doing the role beforehand had left. So I had a laptop set of keys and they sort, "Off you go.. And I was like, "OK, I've got to have to work this out", which I did. I was lucky enough to go to IAAPA in Orlando and I went on a week long training course, management course there around Park Management of Visitor Attractions, which I think was really interesting, really useful, gave me a gr

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn’t know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children’s Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're talking about mobile optimisation, why it's important and what you can do to improve it. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello, we're back. Everyone will be sick of us by this episode. Paul Marden: I give it a couple more. We've got some interesting stuff to talk about hopefully, hopefully.Kelly Molson: We have. Okay, so let's start as we usually do then, with what attraction have you visited most recently and what did you love about it? Paul Marden: Well, there's one that you and I both visited recently, and there was something I really didn't love about it. We went on what was it called? Was it Mandrake Mayhem? It's the new Jumanji ride. Chessington World of Adventures. Kelly Molson: Mandrill. Paul Marden: There we go. If you are a roller coaster nut, would be amazing. But yeah, within 2 seconds of the ride starting, I realised it was not the ride for me. Kelly Molson: I like roller coasters. Yeah. So we sponsored one of the awards at the UK Theme Park Awards. And it was brilliant. It's fantastic. Paul Marden: It was such a great event. Kelly Molson: Really good event, brilliantly organised. It was absolutely brilliant to see so many attraction friends there. And it was at Chessington World of Adventures, which was super cool. I also want to talk about Chessington because I had forgotten how good it is. So I haven't been to Chessington since I was really small, and I think I'm pretty sure I only visited once or twice because we actually lived closer to Thorpe Park and were like in the Thorpe Park Rangers camp. But what I'd forgotten about Chessington was the animals. Yeah, I was really lucky. I drove down the night before of the awards and got to stay at the hotel that night. I didn't get to stay in any of themed rooms because budget did not allow for that. Kelly Molson: However, what I'd forgotten was that when you're having breakfast, the animals are literally right outside where you're eating. And I'd forgotten about it to the extent that I went up to the buffet to go and get my lovely, delicious English breakfast, which I was really looking forward to. And I could see people looking out the window and I was like, "Oh, what are you looking at?" And they went, "Giraffes? Yeah. Wow." Actually took my breath away a little bit. It was a really great experience. It's not often that you get to eat your breakfast whilst looking at giraffes and zebras as well that were out there. So, yeah, that was really great. And I really enjoyed the roller coaster. Despite someone's screams in my ear.Paul Marden: I heard this screaming noise all the way around and about three quarters of the way around I realised it was me. Kelly Molson: There was quite a bit of a screaming, to be fair. Paul Marden: I watched it back. I found a video on YouTube to show Millie, my daughter, and I was like, "Oh, my God, it's horrific. You get to the end and you're just dangling on the side for about a minute and then it changes direction.” And we watched it on YouTube, it barely stops at the top of the ride. It gets up to the top, gets to a hole and then drops back down again. Now, to me, in my memory, that was a solid minute. We were hanging over the side of the hole.Kelly Molson: It was just a minute. Paul Marden: Anyway, I did enjoy it. Kelly Molson: Yeah, big thumbs up to Chessington. It was a really great experience. So, thank you. A big thumbs up to the UK Theme Park Awards organisers as well. It was a great event. We'll be back next year.Paul Marden: For sure. Kelly Molson: Right, we're going to talk about mobile optimisation in this episode. We're going to talk about why it's important and what you can do to improve it. And we've got some really interesting stats to share from the Visitor Attraction Website Report about this. But did you know optimisation is no longer a nice to have? It's a necessity, because Statista forecasts that retail sales from mobile commerce are expected to surpass that 100 billion mark by 2000 and 2400. Paul Marden: Crazy, isn't that? Kelly Molson: I started my career in digital, in ecommerce as well, which is crazy. So it just feels really I know, back in the day, so I always say it was my last proper job before I founded Rubber Cheese, which then has been like, what, nearly 21 years. So it was the last proper job that I had before I set that up was for a really early startup, almost like Shopify, but back then. So this is like 23 years ago. Paul Marden: We've got employees younger than that.Kelly Molson: Let's look at it. But it enabled sellers to go and build their own shop. It was called iShop. It was an absolutely incredible platform of its time. And back then, I just about had an email address, let alone did everything, could pretty much run my entire organisation on my mobile phone now. It just blows my mind how much things have moved on. Paul Marden: It's crazy, isn't it?Kelly Molson: Anyway, I digress. So our Visitor Attraction Website Report shows that attractions understand the importance of mobile optimisation for their websites, but there's really huge areas that could be improved. This, for me is the most shocking stat from the entire report. It's blown my mind slightly. 96% of the respondents stated that they had never conducted any user testing for their mobile sites. So that's nearly all of the 188 attractions that took part said that they've never done any user testing on their mobile, which I just don't understand. I've been banging on about testing on your mobile, testing your mobile site for every talk that I've given for the past two years. Paul Marden: Well, that's having a big effect, isn't it, mate? Kelly Molson: Isn't it? Maybe I should talk louder. Yeah, I'm really gobsmacked at it. What was really interesting, though, about it, I mean, it's a shocking stat in itself, but what we did this year with the report is that we asked attractions to kind of self-score their website. So we asked them what they felt their design scored in terms of design, so they could give it a one to ten score. So we asked them to do the same about different areas of their site, and one was mobile optimisation. So 31% gave their site a score of nine out of ten for it, and 24% gave their site an eight out of ten. Paul Marden: They think it's pretty good. Kelly Molson: Yes, and this is the problem. So they think it's good. That indicates that those scores are based on internal assumptions, not potentially not tangible user centred data, because they haven't asked the people to test that their mobile sites are a nine out of ten or an eight out of ten. So I just thought that was really interesting, that a lot of your judgement can be based on your assumptions rather than actually asking the people that are using it. So yeah, I think that's really important that people do that. Paul Marden: I was looking at some stuff that was related to this, but not the same area of the stats that you were looking at there. So I looked at how many of the group actually did any user testing on their site. Okay. And obviously that's a really in comparison to other stats where there's a big wide disparity between different sorts of people. The vast bulk of people reported that they weren't doing any user testing, but the ones that did, all sat in the top range of conversion rate. I'm not saying that one causes the other, but there is a strong relationship between the group of pe

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 20th December 2023. The winner will be contacted via Twitter. Show references: https://www.beamish.org.uk/https://www.linkedin.com/in/rhiannon-hiles-4469784/ Rhiannon Hiles is Chief Executive of Beamish, The Living Museum of the North.Rhiannon leads the talented team of staff and volunteers, and is responsible for strategic development and operations at the award-winning County Durham open air museum, which brings the region’s history to life.With over 30 years’ experience in the culture sector, Rhiannon has extensive curatorial, commercial, operational and development expertise, combined with a great passion for museums, heritage and the North East.Working with national and international museum colleagues, Rhiannon is at the forefront of leading open air and independent museum practice, focused on sharing ideas, knowledge and supporting talent and progression across the sector.Rhiannon has a background in architectural and design history and an MA in Museum Studies specialising in social, rural and folk life studies and was an antique dealer and museum volunteer early on in her career. Her professional experience includes the prestigious Oxford Cultural Leaders Programme, SPARK Association Independent Museums (AIM) senior leaders programme, appointment to the board of the Association of European Open Air Museums, North East Chamber of Commerce Council member, National Museum Directors’ Council, Museums Association, Association of Leading Visitor Attractions, and the Association of Independent Museums. She has been a school governor and is currently a Museums Association mentor and Director of the Melrose Learning Trust.  Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. On today's episode, I speak with Rhiannon Hiles, CEO of Beamish Museum. We talk about wiggly careers and finding opportunities that use all of your skills. We also discuss philanthropic thinking and how to use this approach to support the funding of new projects. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Rhiannon, it's lovely to have you on the podcast today. Thank you so much for coming on. I'm very excited that we've got Beamish back on, if I'm honest. So I know that we've had lovely Matthew Henderson, one of your past colleagues, came on not too long ago and talked about creative ideas for driving commercial income. Kelly Molson: But I've recently experienced Beamish, which I'm sure we'll talk about later on in the podcast. So I'm really tough to it's lovely. Rhiannon Hiles: It's a pleasure to be here. I've been dying to talk to you as well. So this is great. We had that initial conversation, didn't we? And so to be talking to you again today, it's brilliant. Kelly Molson: Well, hopefully you still feel like that after I've asked you these icebreaker questions. Let's start. Okay, I want to know what's the worst gift that you've ever received but you had to try really hard to kind of be grateful for. Rhiannon Hiles: Well, I used to have a black and white collie when I was growing up. We had a small holding and we always had collies. And I had my favourite collie was called Woody. I loved Woody. Woody came everywhere with me, black and white. And I was out somewhere once and I said, "Oh, she looks a bit like a badger." When they asked me what she looked like. And then people kept giving me badger stuff all the time. And my house was getting full and full. I was a student at the time and had a student house that's full of badger things. And I was always very polite because I was brought up to always say, "Thank you. Thank you very much for the present." Inside I was going, "Not more badger things."Rhiannon Hiles: And when I eventually thought I was moving and I thought, I'm going to put all those badger things in a box and take it to a charity shop, and I did that. Kelly Molson: And somebody would have loved that big box of badger rubbish, wouldn't they? Rhiannon Hiles: Somebody. Kelly Molson: You get this if you've got a sausage dog as well. So we used to have a sausage dog. The minute you have one of them, everyone thinks that you are a dachshund mad and you're not. You've just got a dachshund. But they buy you everything that I've got so much stuff with dachshund. I don't know if the person that bought me is listening to this. I've got like makeup bags with dachshunds on I've been bought, like, shopping bags and things like that. And I'm like, "Yeah, she's cool and all that, but I don't need to dress myself in dachshunds and paraphernalia". For now, anytime that anyone buys me anything rubbish, I'm going to put it in the badger box. Right. I love that. Kelly Molson: Okay, well, this is definitely not going to be badgers, but if you had to pick one item to win a lifetime supply of, what would you pick? Rhiannon Hiles: It's not really very sustainable and everyone who knows me will be like, "You are." It sounds so vain, mascara. Kelly Molson: Oh, yeah. No, I'm with you. Rhiannon Hiles: Sorry.Kelly Molson: No, don't apologise. Mascara would absolutely be on, like, my desert island diffs. If I was put if I was sent away somewhere, I would need not Desert Island Discs. What am I talking about? If I was on a desert island and I could take one thing, I want my mascara.Rhiannon Hiles: When I was pregnant and packing, you packed the bag, ready to go to hospital, and I was like, "Have I got everything in?” And I was like, “Have I got mascara in?" And everyone's like, "You will not want that or need it." And I was like, "I will." And to be fair, I'm not actually certain that I did care, but I was safe because it was in there. Should I need it? Kelly Molson: Yeah, at the time. Things like that are really important. Are they? Have you ever had the fake eyelashes put on so you don't have to bother with it? Rhiannon Hiles: Oh, not to that degree. When I was a teenager, I was a goth and I thought I was Susie Sue. So this is 1983. And I really thought I was Susie Sue. And I'd spent ages studying the way she had her ticks and her eyeliner and her eyebrows. So I spent ages perfecting that and I couldn't get the eyelashes to work in the corners to what I wanted. So probably from Superdrug or the Equivalent in 1983, because I can't remember where it was in Durham. I'd snuck in with my pocket money and I bought these stick ones to go along the top. They didn't stay on for very long. Rhiannon Hiles: I've never had the ones that people actually have physically put in, but then when I see people and maybe one of them's come out, I'm like, it looks a bit odd. Stick with your own eyelashes. Kelly Molson: I can't do the put them on yourself. I'm not very good with stuff like this at all. I'm not very good with makeup, but mascara is my go to because.. Rhiannon Hiles: That's easy, isn't it? Opens up your eyes, away you go.Kelly Molson: All you have to play like a new woman. But I have had the ones that someone puts in professionally before, which were amazing, but the only downside is when you decide that you don't want them any, have them taken off. Your own eyelashes look so rubbish. That you look a bit like an alien because you’ve got not enough lashes, because you had loads before with the extra on. So, yeah, little tip for you, everyone. You'll look like an alien.Rhiannon Hiles: I'll remember that. Kelly Molson: Right. What is your unpopular opinion for us? Rhiannon Hiles: I listen to your podcasts and I love hearing what people's unpopular opinions are. And I listened to the one with Bernard Donoghue and the other two brilliant chaps, and one of them had nicked my unpopular opinion and now I don't want to share it because they didn't nick it, because they didn't know that I was going to do it. But I used to live in the museum, I used to live in Beamish, and it was brilliant. At the end of the day, when visitors weren't there, it was amazing. Kelly Molson: Oh, this is what Paul said. Rhiannon Hiles: Yeah. Kelly Molson: Kelly said that the best thing about the attractions is when people aren't there. Rhiannon Hiles: Yeah. Now, like, during the day, I would never think that or say that, because I love being amongst all the people, but when I lived in the museum, when everyone went, when the trams went, when it was deadly quiet, it was like yet another place, and it was like, "Wow, this is amazing now." And it was so different when the people weren't there. But I have to say that, for me, is an unpopular opinion, because, obviously, visitor attractions work when they're full of people. And although I used to think, I think, “Oh, it's so lovely at nighttime, or when everyone's gone”, but then when it went into lockdown into COVID, it made me sad when the people weren't there. So then my unpopular opinion kind of shifted. A very simple unpopular opinion is that I really don't like mushy peas. Kelly Molson: I'm with you. I don't like peas of any form at all. No, I'm absolutely this might not be so unpopular because I've got, like, a group of friends that are pea haters like me, and I have passed it on to my little girl as well, which I'm trying to yeah, I kn

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn’t know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children’s Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads. Transcription:  Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics.In this episode, we're talking about the impact of design, navigation and content on selling tickets and how to go about testing if your design is working or not.If you like what you hear, you can subscribe on all the usual channels by searching Skip The Queue.Kelly Molson:  We're doing something a little bit different on the podcast this season. So alongside the usual guest interviews, which we'll have each month, me and the Rubber Cheese CEO, Paul Marden are also going to be recording an episode on a different digital related topic. So we're going to do this once a month. Kelly Molson: Each of the episodes, we're going to share insight around design, user experience, content, accessibility, SEO and loads, loads more. We're going to talk a little bit about what's possible, give you some ideas about how easy or how hard that topic is to implement.Kelly Molson: Maybe what kind of budget that you might need to look at and what some of the next steps are to take if you want to implement some of these things. We're even going to call out some of the best in breed websites, people that are doing things really well within the sector.Kelly Molson:  So I've been hosting the Skip the Queue podcast since July 2019. Goodness, that's been a long time. Five seasons in now. This is season five. You all know me already. So I am the founder of Rubber Cheese and my background is in design. Kelly Molson: I co founded Rubber Cheese back in 2003 after learning about ecommerce when I worked at a very early kind of Shopify type startup agency. The person that you don't know quite as well as me is my fellow host on this podcast. That's funny to say, that my fellow host is Paul Marden. So. Paul. Hello. Welcome. Paul Marden: Hello. Kelly Molson: This is strange. I'm going to have to share the spotlight for a while, that's very uncomfortable for me. No, it will be fine."It will be fine", she says. Paul, I would love it if you could give us a little intro to yourself. Kelly Molson: I know your background and I know you very well. We've known each other for about, I think it's about 14 years now. It's been a long time, hasn't it?Paul Marden: Yeah. Not long after I started doing this as a proper job. Kelly Molson: Well, there you go. Tell us about what your proper job is. Paul Marden: Yeah, so I'm the CEO of Rubber Cheese now, alongside another agency that I run called Carbon Six, which we merged Carbon Six and Rubber Cheese just over a year ago. My background is as a geek. I'm a developer by training. I started out ten years at British Airways, all over the airline, doing all different sorts of IT related jobs. So I saw lots of operational side of things, commercial sides of the airline, say, selling tickets, that kind of thing. I don't know if I've told you, but my first visitor attraction job was a long time ago, because when I was at Uni, I did a placement at the National Botanic Garden of Wales when it first opened. So I was there when it was a hole in the ground and I helped them write their IT strategy. Paul Marden: So my visitor attraction experience predates my involvement in Rubber Cheese. Kelly Molson: I did not know that. So you've done geek stuff for attractions. Paul Marden: For a long time. Yeah, it was amazing. I can still remember I was in an office in a farmhouse as they were building the giant glass house. It was just the most amazing place and I've not been back for a long time. It would be amazing to go and see the place, how it's transformed in the, what is it, 24 years since I was there? God, I really sound old now, don't I? Kelly Molson: You do sound old. I'm just wondering if they still use the IT plan that you put in place for them. Paul Marden: Probably not. I was only a student at the time. It can't have been amazing. Kelly Molson: So what we normally do on the podcast, listeners, as you well know, is I ask my guests a series of uncomfortable questions, icebreaker questions, which they very graciously answer beautifully for me. We're not going to do that on this episode. Ha. So we thought, yeah, Paul has wiped his brow in a state of relief there. But what we thought we would do is Paul and I both visit a lot of visitor attractions, both professionally and in our personal life as well. We've both got daughters at very different ages, so Millie is  coming up for I think, 9.Paul Marden: 10 in two weeks' time. Kelly Molson: Okay. And my little one is 2. So we're going to very different visitor attractions right now. But we thought we would talk about the attraction that we visited most recently and what we loved about it, and we thought we'd ask each other that question. So I am going to ask you that question first, Paul. What attraction have you visited most recently and what did you love about it? Paul Marden: So we just finished the summer holidays, so went away for just over a week to the Netherlands. We did visit a few different attractions whilst were there, but went to an amazing place. We went back to it, actually, it was one that we've been to before called Burger’s Zoo. So I loved the whole experience of going there the first time around and we wanted to go back there. It's an amazing place. But the reason why I was going to call it out today was a conversation that we've been having and something that we've done with Kitten Museums in terms of the food offering. Because when you go to Burger’s Zoo, the restaurant is amazing. We've talked recently about the sorts of food that you get at visitor attractions and your frustration around this. Lots of fried food. Paul Marden: There's never any healthy food. So went to Burger Zoo, we had lunch and of course, there'd be obligatory portion of chips there if you want to have it. Lots of kids food there, but I was able to have a massive great salad. It was in enormous and it was lovely and healthy and really enjoyable and it didn't cost the earth when you were there. And it's so unusual to talk about going to an attraction and getting that kind of quality of food without spending the earth in doing it. So, yeah, that was pretty cool. Kelly Molson: That is cool. This is probably a whole another podcast episode to talk about that. I think actually, in your intro, you forgot to mention that you are a Trustee for the Kids in Museums, which is quite a new role for you, isn't it? But it's one that kind of immersed you into the world of attraction. I think that's been a good one for you. They have set up a brilliant scheme, which is kind of an accreditation scheme for attractions to go through, just to check into how healthy and how great their food offering actually is, which I think is brilliant. It's really weird. Kelly Molson: The day that they launched it, I was having a like, literally the day before, I was having a conversation on LinkedIn about how atrocious the food offering had been at an attraction that I went to, which is one of the top ten most visited attractions in the UK. It's a great place. It really is a brilliant place, especially if you've got toddler. However, the food was pretty horrendous and I've got an unusual toddler in that. Well, she will eat chips now, she will eat chippies, but she won't eat fried stuff or battered things or anything like that. She's just not interested.Paul Marden: Nothing beige.Kelly Molson: Not really, even pasta has to be, she should have been an Italian, she should have seen the amount of pasta that she wolf down when were over there. But it's got to be good. Kelly Molson

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 20th December 2023. The winner will be contacted via Twitter. Show references: https://vacevents.com/THURSDAY 5TH OCTOBER – QEII CONFERENCE CENTRE, WESTMINSTERhttps://vacevents.com/committee/ Bernard Donoghue OBECEO & Director, ALVA, the Association of Leading Visitor Attractions, Mayor of London’s Culture Ambassador. Co-Chair, London Tourism Recovery Board.https://www.alva.org.uk/https://www.linkedin.com/in/bernard-donoghue-obe-0aa9b97/ Bernard has been the Director of ALVA, the UK’s Association for Leading Visitor Attractions, since 2011 following a career in advocacy, communications, and lobbying, latterly at a senior level in the tourism and heritage sector. In  2017, the Mayor of London, Sadiq Khan, appointed Bernard to be the Mayor’s Ambassador for Cultural Tourism and a member of the Mayor’s Cultural Leadership Board. Bernard is Co-Chair of the London Tourism Recovery Board. He is also Chairman of LIFT, London International Festival of Theatre; Chairman of the Bristol Old Vic, the oldest continually operating theatre in the English-speaking world, and also of the People’s History Museum, the Museum of Democracy.  He has been a member of the UK Government’s Tourism Industry Council since 2016.  Bernard was named by Blooloop in 2020 as one of the world’s 50 most influential people in museums, and in July 2021 won the public vote for the COVID Special Recognition Award from the UK Museums and Heritage Awards for his service to, and leadership of the museums and heritage sector in the UK during the pandemic. Ken Robinson CBE FTS - Founder of VAChttps://www.linkedin.com/in/ken-robinson-cbe-fts-bb811312/Ken is an independent adviser who speaks and writes on tourism topics.  As a "tourism enthusiast" he aims to be a pragmatic pioneer of new initiatives, strategies and solutions to optimise the economic, cultural and social benefits of tourism.   Ken’s Consultancy companies completed over 1500 assignments, mostly in the UK but also several hundred international projects, beginning over 50 years ago, before the days of mass tourism.  He was a founding member of the Tourism Society and supported the formation of the Tourism Alliance, both of which organisations he has served as a board member and Chair, as he has on several other Tourism bodies. Specialising initially in visitor attractions, Ken initiated and subsequently chaired the National Visitor Attractions Conference, VAC, and has been on its Committee ever since.  In addition to many clients in the public, private and third sectors, he has advised the UN’s International Trade Centre, on national and regional Tourism strategy development.  His current focus is to move the industry’s thinking from marketing to the critical need to manage future tourism for the benefit of host communities, and to optimise tourist’s experiences.  Ken was appointed CBE for services to Tourism in 1997, and an Honorary Doctorate in 2014. Paul KellyChief Executive, BALPPA, Chair of VAC https://www.balppa.org/https://www.linkedin.com/in/paul-kelly-2714a922/Having been with BALPPA for 11 years and working with VAC for that amount of time as well, Paul started his career in the attractions sector at Thorpe Park in the 80's and then moved on to the London Eye for its opening around the millennium.  He has  always been involved with visitor attractions.  Several more years working within Merlin followed both in the UK and abroad, mainly on business development.  Being a BALPPA member for 30 years means, being Chair of the organising committee at VAC keeps Paul in touch with all aspects of the attractions industry. Liz Terry MBEManaging Director, Leisure Media Grouphttps://www.linkedin.com/in/elizterry/ Janet Uttley Head of Business Transformation for VisitEnglandhttps://www.linkedin.com/in/janetuttley/  Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Season 5 kicks off today with not one, not two, but three excellent guests.On today's episode, I have the pleasure of speaking to Bernard Donoghue, Paul Kelly and Ken Robinson, founders of the Visitor Attractions Conference. You also know Bernard as, Director of ALVA and Paul as CEO of BALPPA.VAC celebrates its 20th anniversary this year and I'm finding out where the idea for the event spanned from, how it's changed and developed over the years. And we take a look ahead to what 2024 has in store for the attraction sector.Unfortunately, fellow Founder; Liz Terry, the Managing Director of Leisure Media Group, and also Janet Uttley, Head of Business Transformation for VisitEngland, were unable to join us on this episode. But stay tuned for lots of insight and to find out how you can get your ticket for the VAC conference this year.Kelly Molson: If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Bernard, Ken, Paul, it is a treat to have you all on the podcast today. Thank you for joining me. I think this is the first time I've had three guests as well, so this could be interesting. Bernard Donoghue: And three men as well. I mean, it's like a really bad testosterone banana rama, isn't it? Really. Kelly Molson: I’m just a little flower in the middle of you thorns today. Yes, it's a real shame. So, unfortunately, Janet Uttley and Liz Terry couldn't make it along to join us today, which is a shame. But I'm sure that they will get lots of mentions as we talk through some of the things that we're going to chat about today. But first, as ever, I want to start with a little icebreaker. I'm going to ask you all the same thing because I'm intrigued as to whether you ended up doing what you thought you might. So, Ken, I'm going to start with you first. When you were at school, what did you think that you'd grow up and be when you were older? Ken Robinson: I didn't know. Kelly Molson: Had no clue at all? Ken Robinson: No, I didn't have a clue. I was lucky to have a good education. I didn't work at school. And then I got into a job, which was I was very successful at it and it was very boring. So I left. And when I discovered tourism and visitor attractions, it took me over. I didn't decide to do it. It told me that was it. Kelly Molson: Oh, I love it. It's like a calling. Ken Robinson: At the time it was, I was actually sitting in a turret room which had been vacated by Lord Montague. His desk used to face in and I liked that because I didn't have to look at the faces of the visitors going past who might complain, because in those days, buli was very expensive. And then one day I thought to myself, these people are investing their hard earned money and leisure time in making a decision to come here and it's our job to make sure they have a good time. And I turned my desk round and I looked at them all day long and the moment I turned my desk round, everything changed. Kelly Molson: I love that, because you could see the whites of their eyes and how they were engaging with the venue as they turned up. Ken Robinson: Well, it's just such a failure, isn't it? If you've got somebody who makes a choice and spends their time and money, a family decision for many people, and it should be a highlight. And if it isn't, whose fault is it? It's probably the fault of the visitor attraction, given that the person has chosen to go there in not communicating well enough with them about what they've got and what they would find interesting. Kelly Molson: This is such a brilliant story and that wasn't where I was expecting this to go either, Ken. I love it. Paul, what about you, Paul?Paul Kelly: Yeah, I mean, when I was at school, I was interested in sports and that was it, really, and luckily, that dragged me through the various places I went to. But what I was going to end up doing sports. I think once you get into sports quite seriously, you realise fairly quickly that actually you're not going to make it, so you have to find something else. So, laterally, I decided that business was a good idea. So I started doing business studies up in North Wales and for some reason were doing a sandwich course in those days, I think it was called that. One of those, I got placed at Thorpe Park. I don't know why particularly, so there's a group of six of us went down to Thorpe Park to work there and I actually started working on the rides.Paul Kelly: I'm not sure what it had to do with business at the time, but I'm glad somebody thought it did. And I couldn't believe that was a job that you could do, you could be paid for, because I came from the north at that point and there wasn't an awful lot going on in the 80s and actually be paid. Everyone enjoyed themselves, fantastic atmosphere, parties every night. I'm sure it's still like that. And it was just amazing. And from that moment on, regardless of what happened after that, including other colleges, other bits and pieces, effectively, I never left. Kelly Molson: It's always going to be in that sector. Paul Kelly: Yes. Kelly Molson: Excellent. Great. Bernard, same to you. Bernard Donoghue: Well, this may come as a surprise, but my grandfather was in the Irish Guards, my father was in the Grenadier Guards, my brother was in the R

EPISODE NOTESSkip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends August 31st 2023. The winner will be contacted via Twitter. Show references: https://crannog.co.uk/https://crannog.co.uk/museum-development/https://www.linkedin.com/in/mike-benson-22953833/If you would like to support the Scottish Crannog Centre, please donate via Just Giving page.https://justgiving.com/campaign/crannog Mike Benson is the Managing Director of the Scottish Crannog Centre. Mike spent 28 years in the steel industry before working in museums. Mike left British Steel in 2004 to become Director of Ryedale Folk Museum in North Yorkshire. He then went on to be Director of Bede’s World and interim Director at The National Coal Mining Museum For England before starting work as Director in January 2018 at The Scottish Crannog Centre. Mike has a track record of leading organisations through transformational change.Mike lives in The Scottish Borders with partner Kathy and their dog Shadow. Transcriptions:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In today's episode, I speak with Mike Benson, Managing Director of the Scottish Crannog Centre. Mike shares with us the truly unique working environment at the centre and the variety of opportunities they're able to offer young people who struggle with mainstream education.We talk about the devastating fire back in 2021, but all the positivity around building back bigger and stronger than ever. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: All right, Mike, thank you for joining me on the podcast today. It's lovely to see you. It's been a long time since I saw you. I think last year I last saw you speak at an event. Kelly Molson: So I'm delighted that you've been able to give me a little bit of your time today to come on and chat. As ever, I've got some stupid icebreakers to start the podcast with. Right. I know that you've got a dog. What is the stupidest thing that your dog has ever done? Mike Benson: Well, she does it most days. If you don't give her treat or her, she will sit and just stare at the wall with her nose against the wall. If we go anywhere that she doesn't like, she just walks straight up to the wall and just sits and looks at the wall. Kelly Molson: Oh, like a protest. Like, I'm not happy here, protesting? Mike Benson: Yeah, absolutely. At first you feel really bad, but it's one of those protests that wears a bit thin, I'd imagine. But she keeps doing it a bit like a toddler does kind of thing. But she's getting an old dog now, so she's a bit more pronounced now. She will just sort of shift her head up a little bit, waddle over, bang her nose against the wall, and just stare at it until the situation is more to her liking, whatever it is. Kelly Molson: She's a diva. What a diva. It could be worse, though, Mike, couldn't it? Because it could be a dirty protest because some dogs do a bit.Mike Benson: No, she's more intellectual than that. She's Belgian. She's Belgian. So she's quite philosophical and intellectual. Kelly Molson: I like a style. Okay. If you were to participate in karaoke, what would be the song that you would blast out on that microphone? Mike Benson: Take the ribbon from your head, take it loose and let it fall. Hold it soft against my skin like a shadow on a wall. Kelly Molson: Oh, Mike. I did not know we're going to get a rendition. That is amazing. Mike Benson: Pre karaoke. I used to go quite a lot to Beer Colours, where there'd be a guy on an accordion and you would ask him for a request, then you would sing while he played. I don't know if you ever went to them. And that was always my song. So the guy on the accordion, wherever it was, will be playing away now. Can you play? Help me make it through the night and then I would sing it to much acclaim. I can't sing a note, to be honest, but there you go. Kelly Molson: Oh, that was quite delightful, Mike. And if I was not expecting that. Mike Benson: You moved to tears, I can tell. Kelly Molson: This will be the second time that you've moved me to tears, Mike, but for very different reasons. We'll come to that later in the podcast. Right, I want to know what is your unpopular opinion? So something that you hold dear and believe to be true but not many people agree with you on. Mike Benson: Yeah, I've just asked Kathy, my partner, that one, because I couldn't really think of something she was saying. My background was in British Steel. I spent 27 years on the shop floor there, 28 years. And she thinks, one hand, I'm very disciplined and I like everybody to get to work on time and all that boring stuff. On the other hand, I expect everybody to be creative and I don't think that's unpopular or people don't agree, but that's what she's told me that I should say. So I'm going to say that.Kelly Molson: I see you're quite contradictory in that sense. Mike Benson: Yeah, well, in everything. Kelly Molson: Let's get into our chats. There's loads that I want to cover today. You are the Managing Director of the Scottish Crannog Centre. Tell me a little bit about your background. How did you get to where you are now? Mike Benson: I think, as I said, I left school at 16, went straight into the steel works in Middlesbrough where I stayed, and it's where I always wanted to work. Very proud to work there. And my first day in work was maybe 100 lads in there and this great big guy got on the stage and said, "Welcome to Bridge Steel", kind of thing. You're following in the footsteps of giants that have built the world and all this stuff, and I still believe it. So it's it kind of did the trick. So, yeah, and I stayed there and stayed there and loved it. Towards the end of my time, I start to do an Open University degree when I was in my late 30s, just basically so because I could help the kids with the homework and stuff, I suppose. Kelly Molson: Wow. Mike Benson: I don't know anybody from my school that went to university or even to college. We all went to work. So, yeah, that was that. And then doing my stuff for the Open University start to go to get a different idea of what museums could be. Started to realise that nobody was really telling in our story very well, the steelwork story, where I lived, the locality and everything. So we set up a little group around our shift and with a couple of volunteers called Iron Owe AWE, which I thought was quite smart at the time. Kelly Molson: Very Good.Mike Benson: Yeah. And went into schools and we got funding to make films. We did fantastic film with the first strikes, really, with 400 kids all marching down the streets, demanding to only work 8 hours a day and all the rest of it, which was really great. Mike Benson: Anyway, to cut long story short, we'd been asked to go down to London. We'd won this award, which was really funny because we had a few beers on the train going down and we get to London to go to the Strand where we'd won this Roots and Wings award. Beat loads of posh museums and the guy in the door would let us in because we didn't look like museum people and there was no more. He thought we're just trying to plug in for the wine or whatever. So I turned to a phone box. There was no well, mobile phones wrote, but I didn't have one early days and to ring the lady up and say, “Your man on the door won't let us in.” We're not the right type.Kelly Molson: Amazing. So you never really fitted the traditional museum mold. Mike Benson: And it's still exactly the same fully enough. And on the back of that, on the way home, we got back early doors, and I was six till one shift. And when I got in, there was a message on the phone from the National Park. North York Moose National Park. Just asking me if I was interested in applying the director of Ridell Fort Museum, which is a rural museum in the North York moors. So I went for it, don't know why, and got the job. I don't know how. Then I had the big decision whether to leave all my friends that we'd been to each other's 18th, 21st, weddings, all the rest of it. That was a huge decision. I always remember I only ever had one good bus at British Steel. Mike Benson: All the buses were crap, but I went in to see him, guy I really trusted, and he just said, "You've got to go, there's thousands of lads here that would chuck the right arm off to do a job like that." And I went over to the museum and there you go. That's how I kind of ended up in this sector, really. Kelly Molson: That's amazing. And it literally all came from you going back to do an Open University course to help your kids. It wasn't necessarily about you and a new career and changing your part. Mike Benson: No last thing in my head. Kelly Molson: I think that's really motivating to hear because I think a lot of people think that by the time you're 30, you should have it all together. Mike Benson: I'm 60 and I can go together.Kelly Molson: 45, no clue. But do you know what I mean? I think that there's a lot of people out there that kind of by that point they think, “Well, you should have your career sorted by then. You should know what your trajectory is and what you're doing”. And it just goes to show that there's an opport

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: 2023 Visitor Attraction Website Report Survey - https://www.rubbercheese.com/visitor-attraction-website-report-2023 Andy Povey, Managing Director UK & Ireland for ConviousSkip the Queue episode: https://www.skipthequeue.fm/episodes/andy-poveyConvious: https://www.convious.com/Andy Povey Twitter: https://twitter.com/MrTicketeerAndy Povey LinkedIn: https://www.linkedin.com/in/andypovey/Andy Povey joined Convious in November 2021 as managing director for UK and Ireland. Andy has worked in the attractions industry since the early nineties when he began as a ride operator at Chessington World of Adventures. He stayed with the Tussaud’s company and later Merlin Entertainments for another 18 years, working in a variety of operational jobs at Rock Circus, Madame Tussauds, and central support, where he was responsible for the group’s ticketing systems. After Merlin, he worked for Gateway Ticketing Systems for ten years, opening and then overseeing their UK operation, before transferring his experience to the Convious team. Outside work, Andy enjoys visiting attractions of all shapes and sizes with his family. Simon Addison, Heritage Business Manager at the Roman BathsSkip the Queue episode: https://www.skipthequeue.fm/episodes/simon-addisonRoman Baths: https://www.romanbaths.co.uk/Simon Addison Twitter: https://twitter.com/addisonsimonSimon Addison LinkedIn: https://www.linkedin.com/in/simonaddison/Simon Addison is the Business Manager, Roman Baths and Pump Room, Bath, and heads the finance and business planning functions at the Roman Baths. He is responsible for business analysis, pricing strategy and leads the benchmarking work.Simon started his career in the financial services industry, where he qualified as a chartered management accountant with the Bank of New York. He moved to the National Trust in 2012, where he held roles in the finance team. Latterly he was responsible for the Trust’s finances in Somerset, Dorset and Wiltshire. Simon joined the senior leadership team at the Roman Baths in 2017.Simon joined the Board of the Association of Leading Visitor Attractions in May 2022. Dominic Jones, CEO of The Mary Rose Museum, and Director of Portsmouth Historic DockyardSkip the Queue episode: https://www.skipthequeue.fm/episodes/dominic-jonesThe Mary Rose: https://maryrose.org/Portsmouth Historic Dockyard: https://www.historicdockyard.co.uk/Dominic Jones Twitter: https://twitter.com/DominicJonesUKDominic Jones LinkedIn: https://www.linkedin.com/in/dominicejones/Dominic Jones was recruited to the Mary Rose in 2019 ago as Chief Operating Officer, and became CEO in 2021.  He brings an excellent background in commercial visitor attractions (Disney, Merlin) and creative visitor experience development.During his time at the Mary Rose, he has already driven an excellent commercial and operational performance and worked closely with previous Chief Executive to create the new Portsmouth Historic Dockyard joint venture with the National Museum of the Royal Navy, which launched successfully in August 2020.  Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Today's episode is a little bit different. I speak to Dominic Jones, CEO of the Mary Rose Museum and Director of Portsmouth Historic Dockyard. Simon Addison, Heritage Business Manager at the Roman Baths and Andy Povey, Managing Director, UK and Ireland of Convious. Dom, Simon and Andy share with you the merits of taking part in the 2023 Visitor Attraction Website Survey. We talk about how the report has shaped their digital strategies and what that's delivered to their attractions in terms of increased revenue and improved customer experience. If you like what you hear, you can subscribe on all the usual channels by searching Skip The Queue. Kelly Molson: So I've got Dominic Jones, Simon Addison and Andy Povey here. All past guests, all good friends. We don't need to do icebreakers here because we all know each other pretty well now. But we are going to do a little mini round of unpopular opinions again, because, let's face it, that's why people listen to this podcast. Dominic, I'm going to start with you. Dominic Jones: Why would you start with me? That's so unfair. It's obvious that Simon is your favourite. We can know this is how it works with Bath. He gets all of the good stuff and you come to Dominic first. I used my best unpopular opinion last time when I talked about not mentioning the weather. And I always think my unpopular opinion should be work related. So this one is an interesting one and I wonder whether you will disagree with me, let alone Simon and Andy. But I think when doing discounting, online or in person in our industry. You shouldn’t use percentages, and you should use physical pounds, because I think people who use percentages can really confuse people. And also, I just think it's bad form. Kelly Molson: I should throw this one over to Andy, really, because he's pricing expert man, isn't he?Andy Povey: I go that far, Kelly. I actually agree with Dominic, but from a geeky technical perspective.Dominic Jones: Love Andy, always loved Andy. You know what, he's one of those guests that you just love. Simon Addison: Dom, is this just an unpopular opinion because you just can't do percentages, you just want to know how many pounds to take off. Is that what it is? Kelly Molson: Percentages are hard. We're not all like numbers people like you, Simon. Dominic Jones: We're not all born with a calculator. The other thing is that actually, the great British public, our international public, they don't want to be working out. They want to enjoy the day outside. They want to enjoy the Roman Baths, they don't want to be sitting there working out, “What these percentages off mean?”Simon Addison: Dom, you not listen to my podcast on pricing strategy.  We don't discount. Andy Povey: But that was going to be my point. Simon Addison: Yeah, we should be confident enough to the quality of our own products, Dom. That will be my unpopular opinion. We shouldn't discount as an industry, but that's not what I've prepared. Andy Povey: Discounting just seems like a really easy, quick thing for marketeer to do when they're desperate. And I think we should be a little bit more confident about what we're doing and actually use better tools and better ways of communicating the value of what it is that the attraction is doing. So slightly more unpopular, I suppose, Dom, would be let's not do discounts at all. Doesn’t matter weather it’s 4 pounds or percentages or whatever, then just don’t do it.Kelly Molson: So, I’m just gonna come at this from a car boot perspective, which I have to skip randomly. But I love a little bargain. I went to a car boot sale. I'm renovating a cottage in North Norfolk at the moment and I'm trying to furnish it with as much second hand things as possible. So car boot sales are my friend right now, and if I had gone up to the stall and been like, "What's your best price on this?". And they said, "You can have 10% off", I'd have been like, "But what does that mean? It's 05:00 in the morning and my brain can’t work this out". But two pounds is yes. Dominic Jones: And it works. And also, there's an element of, you do need to put discounting in, because you've got to look at reaching different audiences. You’ve got people like Kelly who want to bargain. So you need to put out a decoy pricing in. So they think, "Oh, I'm not paying that for tickets, but I got 2 pounds off, aren't I lucky? I like that.” The problem with percentages is it's people trying to be too clever and it's marketeers trying to be a little bit too clever. And I've never liked it. It’s not as bad as the weather. I hate the weather being used as an excuse, but my second one is using percentages in discounting.Kelly Molson: Okay. I'm glad that you changed that quickly to discounting and not marketing because there's a lot of percentages in my report, which we'll discuss later. Right, Simon, moving on to you. Simon Addison: Yeah, okay. It's nothing to do with work. Camping is not a holiday. There's no way that camping is a holiday. But I love the outdoors. We're going on holiday to Pembrokeshire in a couple of months, we'll be outside most of every day. We will walk in the cross paths in whatever the weather. But at the end of the day, we got a little cottage that we are renting to come back to for a shower that haven’t got to queue for. We're not sharing a toilet block like camping, washing up, cooking, they're disproportionately hard work, and that's assuming it's sunny. If it rains, it's just miserable. Simon Addison: We can go out and get wet and we don't have to worry about whether we're ever going to get dry for the rest of the week in a tent. The kids will wake up. I haven't finished yet. Kelly. In a tent, they'll wake up at five in the morning when it gets light, and that means just the suffering of the holidays extended over an even longer day. And worst of all, the red wine is too cold and the white wine is too warm. Just miserable. Dominic Jones: Do you not have a fridge

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter.  Show references:  https://www.alnwickgarden.com/https://www.linkedin.com/in/ianjmcallister/https://www.itv.com/news/tyne-tees/2023-05-24/worlds-biggest-play-park-set-to-open Ian McAllister is the Strategic Head of Marketing and Communications at The Alnwick Garden and Lilidorei.  His route into attraction marketing wasn’t an obvious one – from not joining the RAF (based mainly on eyesight and petulance) he dabbled in recruitment ( based mainly on proximity to his flat) then television (based mainly on flatmate work envy).  He manages a team of marketers who deliver all marketing, PR and communications to these two attractions based in Northumberland. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode I speak with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden.Ian shares with us the magical story behind Lilidorei, logistics of creating a play structure over 26 meters tall, snot ice cream, free Fridays and the impact this will have on the local area and children. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Ian, I'm so excited to have you on the podcast today. Thank you for coming to join me. Ian McAllister: No problem. Kelly Molson: Let's start with some icebreakers, shall we? Ian and I, we had a little pre podcast chat a few weeks ago and we established that we're both from sunny old Essex. This could end up quite messy, really, couldn't it? Because I tend to whenever I'm speaking to my Essex kinfolk, my accent goes, very Essex. This might get messy. Ian McAllister: The good thing is, living up here, people don't know my real accent, but once they hear that, I'm sure that it'll come out. Kelly Molson: They will after this, Ian. Right, okay, icebreakers. I want to know, topical, what's the worst Essex nightclub that you've ever been in? Ian McAllister: Tots, Southend. But it was so bad that I used to go every Friday. It was bad for the sticky floors and for the people that were there and for the music they played and everything about it was terrible. But every Friday I would still go up there. I don't know why.Kelly Molson: So bad. It's so good. I can remember driving there from my part of Essex and going out Tots. Someone broke my big toe into Tots. Literally, like, stamped on my big toe and broke it. Ian McAllister: Do you remember? There was a place called Ritzes, which I think was in Romford, and went there one night, and this was back in the day, where people thought if you were wearing trainers, you were going to cause trouble, so you weren't allowed to wear trainers. And a mate of mine, Paul Mayo. I had two good friends in Essex, Paul Mayo and Ross Gherkin, so they were the three of us. But Paul Mayo went up to the club and they wouldn't let me say trainers. So he left the queue and went around the corner, took his shoes off and took his black socks off, put his trainers back on and his black socks over his trainers, and they just let him straight in. Kelly Molson: Wow. Ian McAllister: Yeah. Which made Moonwalking brilliant, because he had a really good sock that he could moonwalk across the dance floor. Kelly Molson: That is ridiculous. That's ridiculous. So sorry, we just need to go back to your friend's names as well. Mayo and Gherkin. Are you joking? Ian McAllister: Mayo and Gherkin? No. So, I mean, I was always Mac. So I was always Ian Mac. Then there was Mayo and Gherkin. So they were the three of us that used to kick around together in Essex. Kelly Molson: That is chaos already. Ian McAllister: There you go. Opening question. Kelly Molson: This is an ethics thing as well, right? Everybody has nicknames, don't they? You know the Gavin and Stacy thing, where you got Smithy and what? Chinese Allen. That's the thing. That is so Essex, it's ridiculous. Ian McAllister: My nickname for ages was I wasn't a good looking chap growing up. And I had a brace, a demi wave, and I had these big reactor like glasses and I don't know if you've ever seen the National Lampoons European vacation, but the sun was called Rusty Grizzwald. So my friend Gary decided that I was just called Rusty, so he still calls me it to this day. So I'm still just Rusty. Kelly Molson: Oh, God, that's so weird, because my next question was going to be, if you ever been told you look like someone famous, who was it? Ian McAllister: Yeah, but that's not a positive thing. Kelly Molson: No. I wasn't expecting Rusty from National Lampoons to come up. Ian McAllister: I mean, lots of people to try and compare themselves to you, like some Brad Pitt and George Clooney, whereas I'm going for 15 year old Rusty Grizzled. Kelly Molson: Humble. I think that's quite humble, isn't it? Right, final one. I feel like the ice is well and truly broken, melted. What is your best scar story? Ian McAllister: My best scar story is a very recent one. Last year on New Year's Day, I took the kids for a lovely walk to our local woods with the dog. And me being me, I challenged them both to climb a tree. And it was a tree that was like one of these trees that's too good not to climb, do you know what I mean? It was really big branches and big trunk. So I've got twins, 14 year old twins, a boy and a girl. So my daughter was like a whippet and she went up the tree and then my son, with a bit of encouragement, went up the tree and he got his foot wedged in, like the V of the branch, about seven and a half, eight foot up, so he couldn't get out. Ian McAllister: So I climbed up behind him and I held onto a branch either side of him. I said, "Right, all you got to do is just wiggle your foot a little bit". So he obviously didn't hear a word I said. He yanked his foot out, so we both fell out the tree. So I grabbed onto him and he landed on me. And as he landed, I heard ankle snap. So I'm at the top of a woods, probably a mile into the woods. So the kids that week before have been at Scouts and they learned about what three words. So we had to phone an ambulance and they did the what three words and this, that and the other. Ian McAllister: So the ambulance had to then he couldn't drive, so you had to push the stretcher for a mile, pretty much up an incline to get to me. Had to take a breather because it was so far up, put me on the stretcher, but then the ambulance had to drop, so it's just me and the kids that live here with the dog. So the ambulance then had to drop the dog and my kids at my house before they took me to hospital. So turned out I completely broken my ankle, so I had to go for an operation. And I had a metal plate pulse, ligament and wiring all around my ankle. Ian McAllister: So I've got a treat of a scar on my ankle that they also cut through two nerves, so I also can't feel from a nerve down from the little toe, from a knee down to the little toe at the minute. Kelly Molson: I feel like we're going to have to put a warning on this podcast episode, if anyone's like a slightly queasy disposition. Wow. I was not expecting that. Ian McAllister: Yeah, it's a lovely story, isn't it? I think I've learned the lesson. I made a blue plaque on photoshop about Ian fell here and I went back to the tree afterwards and pinned it on the tree. Kelly Molson: It's a special moment. Ian McAllister: That tree will always be in my memory. Kelly Molson: But well done, your children, on learning the skills to get you out of a very tricky situation. Ian McAllister: Yeah, it was great, but they loved it because they got riding an ambulance, so their Snapchat stories were filled up that day with pictures of them and the dog in an ambulance on a muddy New Year's Day. Kelly Molson: Great story. Thank you for sharing. I feel like we've started the podcast on high. Ian McAllister: We can't really go any lower than this, can we? Kelly Molson: Not really, no. Your unpopular opinion, Ian. I dread to think what this might be. Ian McAllister: Had a few and I was trying to think which one would upset the least people. So I had a few. I was trying to think which one upset the least people. So this one's cake. And I hate cake. And I've always hated cake, really dislike cake. And I think people say to me, "what is it you don't like about cake?". And I think I've narrowed it down to the taste, the texture, the smell and the look. Because just everything about a cake, I don't like. So when it comes to birthdays, the kids obviously get me a birthday cake because they can eat it themselves, but I just don't like cake. I've got a bit of a funny not so much now, but I had a funny food thing. I'm sorry in advance. I didn't eat yellow food for about six months. Ian McAllister: It was anything yellow, even to the point where if I got a packet of M&Ms, I wouldn't eat the yellow ones. Kelly Molson: Can I just ask what age you were? Was this 30? Ian McAllister: Probably worse than that? It's about 35. Like my late 30s. Genuinely, genuinely developed an aversion to yellow food. So my friend Steven, who's head

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: Playbook page: https://navigate.agency/blog/attraction-marketing-visitor-growth-playbook/Homepage: https://navigate.agency/Work: https://navigate.agency/work/Linkedin: https://www.linkedin.com/company/navigate-agency/Ant's LinkedIn: https://www.linkedin.com/in/anthonyrawlins/Anthony Rawlins | CEO Navigate Agency - founded Navigate to help tourism businesses enhance their digital marketing and attract wider audiences locally and internationally. For over 20 years, he has worked across all travel and tourism industry segments for leading global brands worldwide.At Navigate, Anthony ensures the company is at the leading edge of industry insights and trends and drives innovation and business strategy to continue delivering best-in-class growth for their clients. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. In today's episode I speak with Ant Rawlins, CEO of Navigate Agency - the marketing agency for the tourism and conservation sectors.We discuss how to position your attraction as essential, the number 1 thing all attraction marketers need to focus on this year and, a podcast exclusive. Ant shares an exciting new initiative with us, listen out for Wildling.If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Ant it is so nice to have you on the podcast today. I have to say, I'm so delighted that you're on because you are genuinely one of my favourite speakers to listen to. So I'm thrilled that you're on today, and I know this is gonna be a really exciting conversation. Ant Rawlins: No pressure then. Kelly Molson: Absolutely not. I always like to start with a little bit of pressure on. And that takes us very nicely to our icebreaker questions. So when you were 6, what did you want to be when you grew up? Ant Rawlins: When I was 6, it was probably pretty cliche. An archaeologist or a fighter pilot. I probably say a fighter pilot more. Kelly Molson: Is this Top Gun? Ant Rawlins: It is tTop Gun. And I'm pretty sure top gun was released when I was 6, and my brother then went into the REF. So I kinda wanted to be my brother and a fire pilot. But, you know, there you go.Kelly Molson: He got there first, basically. Ant Rawlins: He did. He did. Kelly Molson: Actually, archaeology, so that's really interesting because it does kind of fit with some of the that you've done, doesn't it? In a holistic kind of way. We'll talk about that a little bit more later. Okay. If you could be in the Guinness World of Records, what record breaking feet would you attempt? Ant Rawlins: That's really mean. I have no idea what that would be. I don't think that I'm gonna be in the Guinness book record. I've never allowed myself to entertain that. Kelly Molson: Do you have, like, a weird talent? Ant Rawlins: Not really that we can broadcast. So this is gonna sound really silly. It would be best dad. Kelly Molson: Oh. Ant Rawlins: I'm not necessarily convinced by that, but there you go. We'll see.  Kelly Molson: Tough critics around, I'm gonna say. Okay. Interesting. Thank you. And if you could have 1 extra hour of free time every day, what would you use it for? Ant Rawlins: Reading. It would be reading because I really do not enjoy reading at all. I can't stand it. So I would force myself to do that. Kelly Molson: That was unexpected. I thought you were gonna tell me that you're a bit of a bookworm, but you do consume knowledge. I know that you consume knowledge because you're incredibly knowledgeable, especially at the top that we talk about today. How do you consume it? Are you more of a podcast? Do you want more audio? Ant Rawlins: Very much audio. Again, I don't enjoy reading, but I read a lot. I just find it really challenging medium through which to get information. It's very one dimensional. Whereas, actually, if you can show me documentary, I'll get a lot more info from that, but that's a huge debate. Right? So. Kelly Molson: Yeah. That's really interesting. So it's a really good answer to the question, and it would be my answer as well because I don't get time to read. Reading for me is a way of going off into a different world. Whether that's reading something historical or reading something fictional, it just takes me away to a different place for a while, and I've kinda lost that. My time has been sucked up with toddler, so I've kind of lost that a little bit. So that would be a nice time to go on in a bit.Ant Rawlins: Do you know honestly, as I said, I don't like reading, and I absolutely never read fiction. It's always non fiction. It's always work, it's always research papers or documents or business books or how to be a CEO and not throw yourself off a bridge, that kind of stuff. I rather than a lovely story.  I mean, I hit previously, but Wilbur Smith and Barry, stuff like that, but I'd start at the time. So that's what I would do with my hour, Kelly. Kelly Molson: Good answer. Good answer. Thank you for sharing. Right, unpopular opinion, what have you prepared for us? Ant Rawlins: Email, either test email as well. This is not going to be a negative as it sounds. We're getting it out of the way now.  We will be super positive going forward but I hate email. And I was thinking about this, obviously, running a strategic digital marketing agency. That's professional suicide saying you hate email to a certain degree. But I do hate it because it's a terrible thing. It delivers great results. But imagine your email be a letter box.   And through this letter box, you get information from the government, information from healthcare providers, tax information, essential business correspondence. But also, those t shirts that you don't want, these pair of shoes. I've inherited a lot of different pots of money from foreign countries where I just need to provide my account details. And they will release 10 percent of the £45,000,000 to me. Your email, as the collater of all of this, how do you escape today? Crazy. We need a better system. Kelly Molson: You're right. You are right. I don't think this is gong to be a massively unpopular opinion. If I'm honest. I think you've hit the nail on the head there. I actually know an agency owner. Sorry, he's an agency founder and now runs an agency kind of collective support network. He just doesn't use email at all anymore. He's posted it down it. Just not it just doesn't communicate by it. He’d rather use WhatsApp or Slack or those kind of channels for it. And I think it's so hard, isn't it? Because it's like a necessary evil. Yeah. But the time that it saps away from you is just. Ant Rawlins: I know. And there's loads of productivity hats. You can activate around it, but, you know, goodness me. It's best not to do that. Yeah. And and I do apologise for being pretty tame. But, I had about a 1000 things for you, and I wasn't allowed to say any of them. One of them has my wife. Yeah. You can't say that. You can't say that. So there we go. Kelly Molson: We'll discussed those ones off air. Ant Rawlins: Definitely. Kelly Molson: Okay. Right. Founder of Navigate, Tourism And Conservation Marketing Agency, fabulous agency. Lots of wonderful things that you do for your clients. What brought you to the world of attractions, tourism, and conservation? How did you end up here? Ant Rawlins: So I studied biology at Bristol. And fairly quickly, during my degree, I realised there was no way in the planet I wanted to be a biologist. Because fundamentally, my life would be spent staring down a microscope looking at, I don't know, either sperm or stool samples, which is where a lot of biology originates or comes to at the end. So I kind of thought, “Yeah. I'm not gonna do that with my time”. So I kind of I've always been interested in in, generally, in science, I've got quite a strong science background at all my levels of science than, obviously, a science degree of Bristol. The master's in science at Bristol as well. But I kind of thought I wanted to do something on my own and and see how I could do. Ant Rawlins: And I just decided to set up a business straight out of university. I'll add a disclaimer here because I often get labeled with this being a very brave decision. It wasn't a brave decision. It was purely a logical decision. I had no money. So I have nothing to lose. Sucks. So you just go for it. What's the worst that could happen to me? Add a little bit more debt to the burgeoning student debt I had anyway. So, yeah, set up the company and off you go. It started in a different iteration. But, fortunately, as I've learned more about business and people, I've been able to direct that to the things that matter to me. And here we are now, tourism and conservation. Kelly Molson: The things that matter. It's really interesting that you set up. I didn't realise that you'd set up so early on in your career, actually. And I just come from a conversation about a very similar topic. We set up our agency when we were about 24. I've worked in various different places prior to that. I never really found anywhere that I settled. But it's exactly the same thing. Ther

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: https://reworkconsulting.co.uk/https://www.linkedin.com/in/sarahbagg/ Sarah BaggI’ve spent 24 years working in the Attraction, Leisure, and Hospitality sectors, from hands-on front-of-house roles to senior commercial and operational positions, before honing my knowledge in ticketing/membership/Epos/CRM software. As a supplier, I led the strategy and delivery of sales and marketing, development roadmap, as well as client engagement and retention.Through ReWork I now combine the experiences and knowledge I gained as an operator, with those of a supplier.It’s these lived experiences, and dare I say it, navigating the bumps in the road, that provide clients with the knowledge and confidence to plan for future growth.ReWork helps leisure and attraction operators and software partners to get to where it needs to be quicker, with a clear focus on the long-term relationships that play a central role in commercial success.ReWork Consulting will help you find the optimum tech partnership. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode, I speak with Sarah Bagg from ReWork Consulting. We're talking about the procurement process and asking, is it broken? Sarah shares her top tips for both attractions and suppliers entering into a new process and we also discussed improving long standing partnerships. If you like what you hear, you can subscribe on iTunes, Spotify and all the usual channels by searching Skip The Queue. Kelly Molson: Hi, Sarah. Sarah Bagg: Hi, Kelly. Kelly Molson: Welcome to Skip the Queue. It's lovely to have you here. Sarah Bagg: I know. Thank you for having me. Kelly Molson: We're going to start with some icebreakers. So I would like to know I like this one. What strange food pairings do you love that nobody else understands? Sarah Bagg: Oh, that's a good one. I don't know. It's probably not a food pairing anymore, but how you used to live off a budget when you're at uni and the strange things that used to have and I remember when I was really skinned, I used to have a bowl of couscous because you don't even need to cook that with ketchup and Worcester sauce. Kelly Molson: One, that is disgusting. Sarah Bagg: It's disgusting. Kelly Molson: But two, I'm laughing because mine also involves, like, a grain and ketchup as well.Sarah Bagg: Surely there's five a day in there somewhere. Kelly Molson: Ketchup is good for you. Of course it is, isn’t it?Sarah Bagg: It's bound to be. Kelly Molson: Absolutely. Sarah Bagg: A bit of carbs.Kelly Molson: How gross. So mine is really similar, actually. So it was, you know, the bags of white rice that you can get that you put in the microwave. So one of them whack it in the microwave. A tin of tuna and ketchup. Sarah Bagg: Ketchup makes everything better. Kelly Molson: Protein goals. Sarah Bagg: Yeah. Your head is in that space where this requires washing our pizza. Bonus. Kelly Molson: Good. Just while we're on the topic of things that we ate, what about cold baked beans straight out of the tin? Yes, isn't it? Sarah Bagg: Yeah. When I was again at uni, we went to Prague on a trip and went on the coach. So it's like a marathon journey. And loads of us were eating cold beans. Kelly Molson: So delicious. It's the best thing ever. My daughter loves baked beans. She's baked bean fiend. But that is the first thing that as soon as that tin is opened, I'm getting a couple of spoons of those down. Right, good. Learnt a lot about each other there, didn't we? Sarah Bagg: We're on the same wavelength. Kelly Molson: Okay, attractions related. What are you most likely to buy when you exit through the gift shop? I love this question.Sarah Bagg: I am a massive fan of postcards. Not because I send them anymore, because it feels a bit like and I mainly go I would say my choice of visitor attraction would be like a gallery immersive type of attraction and it always stays on my fridge. Or it's not just something. Maybe you can frame it and make it into a piece of artwork rather than some tap that's just plastic. Kelly Molson: That's nice. Thought you were going to start dissing rubbers then. Sarah Bagg: Big fan of fridge magnets, too. But they always have to be, like, of something that looks nice and tacked. Kelly Molson: Yeah, like a model of that. If you went to, like, a historic house. A model of the house. Good, postcards. And thought about that. That is quite a nice one, isn't it? Okay, last one. What one thing would you make a law that isn't one already? Sarah Bagg: Well, technically it is. It's about finding people, though. My biggest bugbear about anyone in life is dropping litter. I can't stand it. Makes me feel I turn into a big old moany person. I figure it's a good thing to moan about. It will be a way of being able to find people and find them on the spot for dropping letter. Kelly Molson: See, that is a thing, though, isn't it? But who does that? Who does it? Who does the finding? Yeah, that's a good one. Okay. Sarah Bagg: Because there's no point in having a law if you can't implement the law. There's signs all over the Brighton Seafront saying, “You'll get fined if you drop litter”. But who's the litter patrol person that's going up and down? Kelly Molson: There's a job there, isn't there? There's a job there. Good. Okay. Thank you very much. What is your unpopular opinion? Sarah Bagg: This might spit the room slightly. I guess that's the point of an unpopular opinion. It'd probably be unpopular for most marketing professionals and web designers. Watch out, Kelly. Absolutely hate pop ups on website. Kelly Molson: That's okay. I'm with you. Sarah Bagg: Absolutely hate them. They're, like, the worst invention. I don't understand why they're still on website. Like, I'm just browsing. I'm literally been on somebody's site for, like, barely 15 seconds, and you're asking me whether I want to subscribe to your newsletter about your company yet? Why are you asking me to subscribe to your website? Kelly Molson: Yeah. So there is a good user case for them. I hear where you're going. They are annoying, but there is a good use case for them. But I think it's about timing, isn't it? Sarah Bagg: Right, yeah. Kelly Molson: It's about time and place again. So not when someone's just come on and is browsing, but if they're in your blog right. And they're invested in some of the things that you're talking about, then absolutely. That's the time to with a little pop up. Sarah Bagg: Definitely. You're right. It's about timing rather than enough time to blink. There should be some way of it's, either certain pages or the time that you've been on. Kelly Molson: What are you annoying? Are the pop up adverts that you get on local newspaper websites? Have you ever gone on, there must be, like, a Brighton local news website. Sarah Bagg: Yeah, the Argos. Kelly Molson: Oh, my God. They just drive me insane to the point where you just can't read. You can't read the article. Sarah Bagg: No.Kelly Molson: I'm not okay with those. There you go. Well, let's see, listeners, let us know. Pop ups.No pop ups. Is Sarah's opinion that unpopular? We should see. Tell me about your background, Sarah. What have you’ve done previously and where that brings you to now?Sarah Bagg: So, I have spent ridiculous amount of years working in the leisure and hospitality and attractions industry. I don't say attractions because it hasn't just been attractions, but I guess before my management career, which started probably about when I was 23, I'm 46 now.Sarah Bagg: Keep on saying 45 for keeping forgetting I've added another year. I probably spent all my working life in leisure, hospitality and attractions. From the age of 15. I was working in Green Leisure, which is theme park in Somerset, where I grew up from, working in the Swan Theatre in High Wickham, where I went to uni, and then part time roles in Australia. When I was travelling in the Sydney Maritime Museum, I managed a hostel over there. Sarah Bagg: So I've always been in customer facing leisure operation roles. And then when I came back to the UK, after travelling, I moved straight to London. No offence to Somerset, I still love my home county, but I needed bright lights and excitement of London, and I guess you could say I honed my management craft and skills in the pub business. So I was a really young manager, I started working on nails, which is a whole I talk about that for about an hour. We haven't got that time, kind of by accident. And I remember a guy saying to me, look, if you're going to be here, I know this is a part time gig, but you might as well get trained in management while you're here. Sarah Bagg: And O'Neill's, for people that don't know it, and the overseas listeners, it's owned by a company called Mitchell's and Butler, so it's a big corporation and they used to have a very good management training programme, almost like fast track learning on the job, but also lots of assessments. And I think four months after I started, I was managing t

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: https://twitter.com/ChelsPhysicGdnhttps://www.chelseaphysicgarden.co.uk/https://twitter.com/FSampershttps://www.linkedin.com/in/frances-sampayo-6a4939100/ Frances Sampayo is the Deputy Director of Chelsea Physic Garden. In her day to day role she leads visitor experience, learning & public engagement, volunteering and interpretation. Ensuring that these areas are central to the organisations strategic vision.  Frances has worked for galleries, museums, heritage attractions, palaces, and now a botanic garden. She brings to life completely unique events at each site, ensuring they are rooted in people. This includes visitors, staff and collaborators. For Frances, the places she works often have many barriers for visitors, and programming offers the chance to break these down. You may not feel a botanic garden is for you, but why not start with a music night instead? The more complicated and creative the event, the better.  Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode I speak with Frances Sampayo, Deputy Director (Visitor Experience) at the Chelsea Physic Garden.We discuss the transformative journey the garden has been on with it’s public programming calendar, and the exciting and unexpected outcomes that’s brought the organisation.If you like what you hear, you can subscribe on itunes, Spotify and all the usual channels by searching Skip The Queue.Kelly Molson: Frances, it's so lovely to have you on the podcast. Thank you for coming to join me. Frances Sampayo: Oh, thank you so much. A longtime listener. So thrilled to be here. Kelly Molson: Always lovely to hear. Well, will you be thrilled after the icebreaker questions? Who knows? Let's go. Right, I want to know, when you go out for dinner, are you a starter and a main kind of gal or main and a pudding, or all three? I mean, you can have all three. Frances Sampayo: I think it's pudding, especially if it's Tiramisu. That's it. Decision made. Kelly Molson: Okay, so Tiramisu is on the menu. That's the one you're going for. That's it. That's the focus.Frances Sampayo: Yeah, I'd probably just have that over the main, to be honest. Kelly Molson: Do you know what? There is a pudding. Yeah. So there are pudding restaurants, though, aren't there, where you can go and yeah, there's one in Cambridge. I walked past it last week while were in town and it's basically just puddings. Frances Sampayo: Oh, great. Kelly Molson: You can have a main pudding, a starter pudding and a pudding. Frances Sampayo: I will never go there. That's too dangerous for me. But, yeah. Kelly Molson: Open invite to come and join me. I would go crumble all the way. Frances Sampayo: Oh, nice. Kelly Molson: Okay, good. If you had to pick one item to win a lifetime supply of, what would you pick? Frances Sampayo: Probably something really boring like sunblock, because I am so pale to that. That would be really handy for me. Kelly Molson: Well, we should all wear sunscreen. Very important. Doesn't matter about being pale. More important to not have skin cancer. Frances Sampayo: Very true. Very true. Kelly Molson: Okay, good. Final one. If you could be any fictional character, who would you like to be and why? Frances Sampayo: That is a great question. I would love to probably go into, like, a Regency novel, but I wouldn't want to be a main character. I'd probably just want to be someone on the sidelines who gets to see everything and just kind of fly on the wall and kind of see everything that's happening in these amazing worlds.  Yeah, that would be great. I like it. Yeah. Kelly Molson: What's the draw to that kind of era? Is it the architecture? Is it the clothing? Frances Sampayo: Can I give a real kind of sector answer? Kelly Molson: Absolutely.Frances Sampayo: Part one would be we so often use as filming locations, so there's a lot of Regency dramas. That would be great to see something like this happening in one of these spaces. And the second is, I once duty managed a kind of 18th century themed party at a site I worked where everyone was in fancy dress from the era. And it was amazing sharing people were just sheivelling as the evening went on, stockings were falling down, men had rouge on, all of those amazing things. And just seeing that come to life was amazing. So I'd love to kind of get to see it kind of happening in actual Regency time period, as opposed to just kind of as an event in the 21st century. Kelly Molson: I love that. Really kind of sets the tone for what we're going to talk about today as well, the events. All right, that was an excellent answer. Thank you. Right, Frances, what is your unpopular opinion? Frances Sampayo: So I'm not a fan of false Jeopardy, which is a big component of reality TV, particularly cooking shows, where someone will take a bite of food and then just the camera pauses for what feels like five minutes and they do all the close up shots of everyone looking really tense, and I just, "Oh, I hate it". So I know it's something very popular, it's in all the reality TV shows, but I always skip that bit, look at my phone or do something else. Kelly Molson: Just get on with it. Just get on with it. Frances Sampayo: Get on with it. Kelly Molson: Or you don't we don't need the drama or the tense. Frances Sampayo: Just put this poor person out of their misery. And you think it's better than anything, like, I could have ever even imagined I cooked. And you just dragging this poor person's emotional journey out. So, yeah, just think just get over it. Just do it. Tell them whether it's good or not. Kelly Molson: I like it. Yeah, I would like that. I'd just like to know yes or no. Don't keep me hanging around. It's like it causes more anxiety than you need it to be. Kelly Molson: I'm definitely one of those people. If someone says, can we have a chat on Monday? I'm like, can we just do it now? Do we need to wait over the weekend? Is it good or is it bad? Because I will just think about this continuously now for the week. So let's just get it out of the way. Frances Sampayo: Let's do it now. Yeah. My team liked me to do if I book in a catch up. We had to catch up, good thing. Catch up, constructive thing, just to help.Kelly Molson: Yeah, that’s really useful.Frances Sampayo: Because, again, it is that forced Jeopardy thing of, "Yeah, oh, no, I've got to wait the whole weekend and I don't know what this meeting is about". “It's a good thing. Ten minutes. It's fine, don't worry.”Kelly Molson: That's a really good positive tip, isn't it? Yes, but what if it’s not a good day?Frances Sampayo: Then I'll call it something else. Kelly Molson: Okay. Catch up. Not okay. Frances Sampayo: Yes, catch up. It's all gone wrong. Kelly Molson: Okay, that is an excellent tip, I can say that. Share that with the team after our call. Thank you. We've got so much to talk about today. I'm really excited about this chat. Can you tell our listeners a little bit about what they can expect at the Chelsea Physic Garden and then just a little bit about what your role is as well? Frances Sampayo: So Chelsea Physic Garden is a four acre garden. We're in Chelsea, as the name suggests, and we've got over four and a half thousand plants that you can come and see. So we've got a living collection. Most collections in museums are behind glass, but us is living, we have to take care of it and we've got an amazing team of gardeners that do that. So we call ourselves London's oldest outdoor classroom because we've always been a place for people to come and learn about plants. So we've got a really fantastic learning team, but we've also got a really dynamic engagement programme, which helps people connect in different ways to plants, because it can be quite intimidating, I think, particularly if you grew up in a city you don't know much about nature, you might not have had a garden. Frances Sampayo: So we've got a really dynamic programme, giving people lots of different entry points. This year, we turned 350. So in September, we're opening glass houses that have all been restored with support of the National Heritage Fund. So if you're going to come and visit and you've got a restoration project coming up, September is a great time to come to the garden. But we always say, whatever day you come, that's the best day to come, because you're going to see something no one else gets to see, because flowers can change one day to the next 1 hour to the next. So it's a really special place to come and just connect with nature, really. So that's a bit about the garden now, a bit about my role. I've got quite a broad role. So we're a small site, we're a small team. Frances Sampayo: And I think when you have a small site and a small team, you get jobs that actually have quite a lot within their remit. So I, as Deputy Director of the organisation, was brought in to bring a cohesive visitor experience across the site. And that meant I lead different teams that look after all of our people touch points. So vi