HerPaperRoute Podcast With Chelsea Clarke

Most of us have set a Big Goal at some point. Launch a business, write a book, run a marathon, eat less Goldfish crackers at midnight...and then promptly watched it crumble like said crackers at the bottom of the bag. The problem isn't that we're lazy or unserious. The problem is that we treat goals like vague wishes instead of math problems. Math problems?! Oh no! Don't run away. Don't worry. This isn't going to stir up any of your high school algebra PTSD, I promise. Enter: Kyle Austin Young. Kyle is not only an award-winning strategy consultant and writer for heavyweights like Harvard Business Review, Fast Company, and Psychology Today, he's also the author of Success is A Numbers Game, a book that argues: "hey, you can literally diagram your odds of success before you even start." On the latest episode of HerPaperRoute Podcast, Kyle sat down with me to talk about: why most of us fail at big goals (spoiler: it's in the math) how to map out the exact steps between you and success the underrated power of failing in front of your whiteboard instead of in front of your executive board plus his journey publishing a book with a traditional publishing house, and his PR tips to help you get more pitch emails read and replied to  

Read the first pages of Chelsea's new book, for free: https://herpaperroute.com/glow/ Ever sat staring at your laptop thinking, "Cool, I have a business… but what the hell am I actually supposed to sell?" You're not alone. In this episode, we're breaking down how to finally create an offer that makes sense, sells well, and feels good to deliver. No more spinning in circles, no more "throwing spaghetti at the wall" launches—just clear, actionable steps to figure out what your audience actually wants (and what you actually want to create). We'll cover: How to choose the right type of offer for your business  The mindset traps that keep creators stuck in indecision (and how to bust through them). The simple process I use to test ideas before building the whole thing. Why your "imperfect" first offer is actually the smartest move you can make. If you've been stuck in the what should I sell?? spiral, this episode is your roadmap to get out of your head and into action. 👉 Grab your notebook, and let's finally get your offer out into the world.  

Get Chelsea's new book Glow Up Yourself: https://herpaperroute.com/glow/ So you just bought an established website. Congrats—now the real work begins. In this episode, I'm pulling back the curtain on what actually happens after you close the deal. You'll hear my exact post-acquisition game plan—what I audit first, how I find fast wins, and what I avoid when prepping a site for a profitable flip. We're talking traffic strategies, monetization cleanups, conversion boosts, and how to spot what the previous owner totally overlooked (and why that's your goldmine). If you've ever wondered how to make your money back fast on a site purchase, or how to buy smarter in the first place, this one's for you. This episode is a mini-masterclass that's perfect for content creators, website investors, and anyone curious about digital real estate. Let's turn that acquisition into your next six-figure exit.    

Remember Uncle Rico from Napoleon Dynamite? The guy living in a van, obsessed with his high school football "glory days," and desperate enough to buy a time machine off the internet? (Spoiler: it didn't work—just zapped him in the leg.) As funny as it is on screen, a lot of us secretly run our businesses like Uncle Rico. We glamorize past wins, obsess over "what used to work," and waste energy wishing for a way back to 2019 traffic numbers or that one viral post. In this episode, we flip the script. I'm walking you through: How to spot "Uncle Rico moments" in your own business The 4 pillars of building a future-proof business (that grows even when platforms or algorithms shift) Practical steps you can take this week to create more stability and resilience Why self-trust and self-reliance are the real engines of your business glow-up (straight from my book, Glow Up Yourself) No time machines required—just strategy, encouragement, and a little tough love to keep you moving forward. 👉 Tune in now to learn how to stop glamorizing the past and start building the future your business (and future you) deserves. 👉 Get Chelsea's book: https://herpaperroute.com/glow/ 👉 Find the perfect tools for your business in our tool reviews archive: https://herpaperroute.com/tools/  

Feeling stuck in old patterns? Before you can scale a business, glow up your life or transform your reality, you've got to decide: who's the you doing the upgrading? In this episode, we're talking identity-based habits and why you can't glow up your life with the same mindset that kept you stuck. You'll learn how to stop ghosting the future version of yourself, the ultimate life-hack to make any habit stick, and how to embody next-level energy before the results show up. You'll also get a powerful journaling exercise to say goodbye to your self-sabotaging ways and step fully into your CEO era with complete self-trust.  Get Chelsea's new book: https://herpaperroute.com/glow-up-yourself-book/    

What happens when you sit down and interview an AI about the future of creators, business, and humanity's role in all of it? In this episode, I invite my custom-built AI assistant, Olma, onto the podcast for a completely unscripted conversation. No pre-written answers, no prompts behind the curtain—just me asking questions and letting her responses guide where we go. We dive into: How AI views humanity's place in the creator economy What she thinks creators should focus on to stay relevant Where she believes human creativity still reigns supreme And the surprisingly human-like insights she shares about connection, storytelling, and purpose Yes, it's a little weird. Yes, it feels a tiny bit Black Mirror. But it's also fascinating, thought-provoking, and might just shift how you see the role of both humans and AI in the future of work and creativity. Tune in—you've never heard an interview quite like this one. More info: https://herpaperroute.com/  Get Your Free Ticket to Brave at Business: https://herpaperroute.com/brave/

Did you know that it is 100% possible to grow your email list organically, without having to pay for ads? In this episode, we look at 5 smart ways to grow an email list of happy subscribers, while providing you with a ton of easy email marketing tips that anyone can benefit from, but especially if you run a business. This is how I've grown my email lists to over 100k subscribers and run successful newsletters that drive sales to my blog and business. TOP CREATOR RESOURCES 👉✨Get your copy of the Email Money Master Docs for just $5: https://herpaperroute.com/001/ 👉✨Join the Creator Society at HerPaperRoute: https://herpaperroute.com/society 📈📱 100 Lead Magnet Ideas: https://herpaperroute.com/lead-magnet-ideas/ 📈📱 The Profit Glow Up Planner: https://herpaperroute.com/profit-and-business-glow-up-planner/ LET'S BE FRIENDS 🫶 Get my creator economy love letters: https://herpaperroute.com/join/ 

Instagram has made a big change to its algorithm, in an effort to prioritize original content. Instagram has announced they are introducing four changes to the platform's algorithm and these changes seek to benefit content creators. Join Chelsea Clarke as we cover what these new changes mean for content creators. Here's everything you need to know about the new Instagram algorithm. TOP CREATOR RESOURCES 📈📱 30 Day Instagram Growth Challenge + Content Planner: https://herpaperroute.com/004/ 📈📱 100 Lead Magnet Ideas: https://herpaperroute.com/lead-magnet-ideas/ 📈📱 The Profit Glow Up Planner: https://herpaperroute.com/profit-and-business-glow-up-planner/ 📈📱 Become A Full-Time Content Creator and Influencer: https://herpaperroute.com/how-to-become-a-content-creator-and-influencer/ 📈📱 Tips For Selling On Instagram: https://herpaperroute.com/make-more-sales-on-social-media/ 📈📱 Become a part of my paid membership community for creators: https://herpaperroute.com/society/ ◌◌◌◌◌  TOP CREATOR TOOLS 👩‍💻 See all the apps + tools I recommend to grow a creator business: https://herpaperroute.com/blogging-tools/  LET'S BE FRIENDS 🫶 Get my creator economy love letters: https://herpaperroute.com/join/ Chelsea on Instagram | https://instagram.com/herpaperroute/ 🛒 Amazon USA storefront: https://amzn.to/4abCnM8 🛒 Amazon Canada storefront: https://amzn.to/3ycMhzE Contact: https://herpaperroute.com/connect/ ◌◌◌◌◌ Read the official announcement from Instagram about the four new algorithm updates: https://herpaperroute.com/instagram-makes-algorithm-change-to-benefit-original-content-creators/ DISCLAIMER: The description or podcast may include affiliate links to awesome brands we've partnered with, as an Amazon Associate earning from qualifying purchases.

Today we take a look at an AI SEO Tool highly praised by bloggers: RankIQ, and tackle 5 on-page SEO tips to help you better optimize your articles.  If you want to get more organic traffic, this episode is for you.    RankIQ review, SEO tools, and on-page SEO tips for content creators. Get $50 Off RankIQ: https://herpaperroute.com/rankbetter/  Chelsea's programs: https://herpaperroute.com/courses/ 

It isn't just the famous few that can create generational wealth. It's possible for you and your family, as well. In fact, anyone can do it with some time and hard work.  It can involve building up a significant income in one generation, acquiring assets like homes, or investing. From there, you continue to build, eventually allowing the next generation to take over the wealth-building. That's a basic overview, but there's a lot more to it, and other ways to do it. In this episode, we discuss the specifics of how to build generational wealth. HerPaperRoute courses: https://herpaperroute.com/courses/ Blog Flipping Masterclass: https://herpaperroute.com/blog-flipping-course/  

It's easier than you may think to save $10,000 in a year or less. In this episode, we break down the numbers and chat about realistic ways to hit a 10k goal, with actionable strategies you can use to start saving now.  Passive income ideas: https://herpaperroute.com/passive-income-ideas/ Profit Glow Up Planner: https://herpaperroute.com/profit/ Free budget sheets: https://herpaperroute.com/free-budget-printable/  

Don't blow your tax refund this year, be strategic with it and use it to move yourself closer to your big money goals. Whether you're looking to pay off debt, build up your savings, invest in your future, or simply treat yourself to a well-deserved break, there is a smart money move that is right for you. Profit Planner: https://herpaperroute.com/profit/ Guides to help you start and monetize your business: https://herpaperroute.com/tag/start-a-business/ HerPaperRoute programs: https://herpaperroute.com/courses/  

Ever wonder why some women never seem to struggle with money? They've mastered key money habits that keep them financially secure. In this episode, we uncover these habits so you can adopt them too and say goodbye to financial stress for good. To start using the money habits of women who are never broke, understand patience and flexibility with finance. Be willing to change your habits and ideas to better reflect what you want, and know that while growing money takes time, it's worth it. Profit & Business Glow Up Planner: https://herpaperroute.com/profit/ More resources: Free monthly budget sheets https://herpaperroute.com/free-budget-printable/ Learn how to flip websites: https://herpaperroute.com/is-website-flipping-profitable/    

Struggling with content ideas? Feeling overwhelmed by the constant need for new keywords and topics? You're not alone! Many creators rely on unique sources to keep their content fresh and engaging. Instead of brainstorming endlessly, consider using these unconventional methods to find inspiration and keywords that can fuel your creativity. RankIQ SEO tool review + discount:  https://herpaperroute.com/rankiq-review/ Book your website audit with Chelsea: https://herpaperroute.com/blog-audit-services/  

Ready to turn your dream into reality? Then it's time to figure out how to make a vision board that actually works–spoiler alert: it's not that hard. In this episode, Chelsea shares her vision board that came true, and provides a guide to help you create a vision board of your own. Let's start manifesting your dream life into reality. Digital Life Glow Up Planner:  https://herpaperroute.com/life/  

In addition to this episode, we've added bonus tips at: https://herpaperroute.com/newsletter-strategy-is-working/ The right newsletter strategy can transform your digital marketing efforts into a powerhouse of engagement and conversion. But how do you know if your newsletter is the champion of your marketing arena or if it's missing the mark? It's not just about sending out emails and hoping for the best. Here are just a few ways to know if your newsletter strategy is working. 

Is blogging dead? Nope. Nick Loper, founder of Side Hustle Nation is chatting with Chelsea Clarke about how he grew his side hustle niche site business into a 6-figure career. Nick has some great advice for niche website owners and podcasters alike. More at HerPaperRoute: https://herpaperroute.com/ 

Want to become your own bank, so that you can fund your future, tax-free? Insurance advisor LaShundra Harmon aka The Financial Mommy is here to share tips for building wealth by using life insurance to become your own bank. We also dig into what it's like to publish a book, as she recently contributed to the Boss Up And Lead book.  Get the Boss Up and Lead Book and more details: https://herpaperroute.com/become-your-own-bank/  

Some days life as an entrepreneur feels like a dream, while others can feel like a nightmare. Use these 10 stress and anxiety-busting mindfulness techniques to keep you grounded while you soar as an entrepreneur and creator.  Join our community, free: https://herpaperroute.com/join/

It's time to learn how to change self-sabotaging habits that are blocking you from success. Wondering how to kick self-sabotage to the curb and welcome success with open arms? Join Chelsea Clarke as she delivers a no-bs action plan for how to proactively uncover your triggers and get past those blocks, so you can start winning. Glow Up Challenge: https://herpaperroute.com/glow/ Creator Toolkit: https://herpaperroute.com/join/