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https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019.
Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting.
The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts.
10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing.
Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.
Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.
Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies.
10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis University.
(6) Mentor, coach, director.
10 Plus Brand will offer online courses & workshops on brand building and brand marketing.
Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams:
– highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts;
– Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials;
– Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals.
”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne.
”First, we are brand builders.
We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.
We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers.
Second, we are content creators.
After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns.
Third, we are digital marketers.
”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.”
”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ”
”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.”
Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
#GenuineVideo
For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
Please call: 1-888-288-4533
(Main website:) https://www10plusbrand.com
(LinkedIn optimization website:) https://www.10PlusProfile.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019.
Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting.
The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts.
10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing.
Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.
Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.
Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies.
10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis University.
(6) Mentor, coach, director.
10 Plus Brand will offer online courses & workshops on brand building and brand marketing.
Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams:
– highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts;
– Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials;
– Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals.
”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne.
”First, we are brand builders.
We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.
We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers.
Second, we are content creators.
After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns.
Third, we are digital marketers.
”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.”
”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ”
”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.”
Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
#GenuineVideo
For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
Please call: 1-888-288-4533
(Main website:) https://www10plusbrand.com
(LinkedIn optimization website:) https://www.10PlusProfile.com
175 Episodes
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"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan.
This is one of the short poems written by Joanne Z. Tan.
To read it as a 2-min blog
To watch it as a 2-min video
subscribe to our Newsletter
About Joanne Z. Tan
In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
#theSecondRenaissance
#2ndRenaissance
#thoughtleadershipcoaching
#SipofSolace
#WeAreBetterAngels
The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels.
To read it as a 3-min blog
To watch it as a 7-min video
From Personal Tragedy to National Warning
In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she witnessed how political passion, once inflamed, turned ordinary citizens into enemies. Her father, a professor, was exiled and died in forced labor. Her stepbrother’s mother, a school principal, took her own life after brutal persecution. Millions of others were betrayed, beaten, or killed.
These tragedies are not just history lessons. They are warnings for today’s America. The same forces—demonization, manipulation, blind obedience, self-righteous anger—can surface here if we fail to see each other’s humanity.
Why We Must Be Better Angels
Joanne urges us to:
Resist the pull of hatred, even when politically provoked.
See the human side of those who vote or think differently.
Remember that no good comes from violence—ever.
Practice civility, tolerance, and respect as patriotic duty.
We hold democracy in our own hands. Every word, every action matters. In divisive times, being our better angels may be the most radical form of leadership.
About Joanne Z. Tan
Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, writer, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, and immigrant from China, Joanne was trained in law and business here in the US, and had a liberal arts education before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She weaves her life story into her work, guiding leaders to stand out with integrity, vision, and purpose.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
#theSecondRenaissance
#2ndRenaissance
#thoughtleadershipcoaching
#SipofSolace
#WeAreBetterAngels
In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity.
AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection.
In this video, global brand strategist and thought leadership coach Joanne Z. Tan unpacks:
✅ What brand authenticity really means (beyond buzzwords)
✅ How brands like Cracker Barrel and Coca-Cola show the risks of losing authenticity
✅ Why “social-first” brands are outperforming others with double-digit growth
✅ How AI is changing consumer perception—and why humans must lead creativity
✅ Practical steps to protect your brand identity, vision, and trust in the AI era
To read it as a 3-min blog
To watch it as a 10-min video
Why does authenticity matter more than ever? According to the 2025 Edelman Trust Barometer, trust in institutions is dropping, while trust in brands is rising. Consumers are no longer just buying products—they’re investing in purpose, values, and honesty. Brands that “walk the walk” and “talk the talk” are the ones building loyalty, stability, and real human connection.
🔑 Questions to consider for your own brand:
What do you truly stand for?
How do your brand promises align with your actions?
Where should humans control, and where should AI support?
If you want to rise above the AI noise and build a brand that people trust, follow, and love, this video will give you the frameworks and insights you need.
Timestamps:
0:00 – Why Brand Authenticity matters now
2:45 – Trust shift: from institutions to brands
5:10 – What authenticity looks like in practice
8:20 – The AI dilemma: efficiency vs. human connection
12:15 – Case studies: Cracker Barrel & Coca-Cola
15:40 – Building an authenticity strategy for the AI Age
About Joanne Z. Tan
Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
#theSecondRenaissance
#2ndRenaissance
#thoughtleadershipcoaching
#SipofSolace
So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts.
Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community.
- To read it as a half-min blog
- To watch it as a 1-minute video
Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”.
AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.
Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.
In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.
👉 To read the FULL 3-min article
👉 Watch the full version as a video
👉 Listen to the full version as a podcast
👉To dig deeper and get more insights, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
#theSecondRenaissance
#2ndRenaissance
#thoughtleadershipcoaching
#SipofSolace
As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you.
Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact.
- To read it as a half-min blog
- To watch it as a 1-minute video
When do we need celebration the most? Paradoxically, in the darkest moments. True leaders and professionals can redirect attention from despair toward something—anything—worth honoring.
Why Celebrate the Everyday
Celebration doesn’t require birthdays or milestones. Every step along your journey matters. By celebrating daily, you train your mind to live here and now—content, fulfilled, and grounded, even in turbulent environments.
The Leadership Edge in Celebration
In times of economic uncertainty and political divide, leaders have a unique role:
Celebrate small wins—yours and your team’s.
Foster trust, camaraderie, and belonging.
Anchor your people while inspiring them forward.
To dig deeper and get more insights, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
- To read the FULL 3-min article
- to watch the FULL 5-min video
- to listen to the full 5-min podcast
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
#theSecondRenaissance
#2ndRenaissance
#thoughtleadershipcoaching
#SipofSolace
This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course.
Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving.
Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans, adaptability). A solid anchor keeps you steady; well-set sails let you harness the winds of AI, economics, and change to reach your true destination.
Bon voyage.
To dig more, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
- To read it as a half-min blog
- To watch it as a 1-minute video
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
#theSecondRenaissance
#2ndRenaissance
#thoughtleadershipcoaching
#SipofSolace
Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding.
Create business names that are both "user-friendly and owner-proprietary", said Joanne Z. Tan.
- To read it as a 3-min blog
- To watch it as a 6-minute video
Think about it:
What’s Amazon got to do with the river? Nothing.
What’s Apple got to do with the fruit? Nothing.
What’s Axion got to do with house cleaning products? Nothing.
That’s exactly the point. A strong business name doesn’t have to describe the product or service—it needs to be short, crisp (2–3 syllables), easy to remember, and owner-proprietary. Names like Apple, Nvidia, or Google work because they’re simple and open for the brand to define.
Done right, naming gives you control of your own story without letting others reframe it. Done wrong, it can box you in for years, and make you lose control of its ownership.
How do you get it right? That’s a deep, tailored process. Joanne Z. Tan, with nearly two decades of experience in brand identity and corporate naming, unpacks these ideas further in her upcoming book Brand Building and Thought Leadership Coaching in the AI Age.
👉 Get a sneak preview by subscribing to the newsletter: 10 Plus Brand Newsletter
Is it time to reinvent, rename, rebrand your organization?
If you need an initial consultation, please use the contact form on 10PlusBrand.com
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
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There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey.
PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did? What will you start doing right now?
Sometimes the easiest way to reset a computer is to turn it off and back on again.
In life, we can leverage the thought of mortality to reset our priorities. We can simplify and clarify what’s important. It lets us see what we missed.
The reminder of our own mortality makes us humble, grateful, peaceful, and focused. It helps us let go of distractions, keep our eyes on the horizon, stay true to ourselves, and rejoice in living.
It makes us appreciate our relationships and simple things that we’ve taken for granted.
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Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
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Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's! Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach.
Hint: What 66-year-old Jamie Lee Curtis said about her best years...
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Here is the link to the articles mentioned at the end of this Sip of Solace:
https://10plusbrand.com/2024/02/10/rebranding-retired-executives-over-60-self-guide-4-tips-personal-branding-business-branding-by-joanne-tan/
https://10plusbrand.com/2024/11/25/leaders-how-to-reinvent-yourself-and-your-organization-in-ai-world-joanne-tan/
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As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan shares how.
This episode combines all 3 parts previously published. It includes why thought leadership is needed in the AI age, what is thought leadership, what is thought leadership coaching, and why the time is now to develop it.
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Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy?
Hint: You need to be DOING something, such as...
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Here is the link to the combined 3 parts podcast about building thought leadership, as mentioned at the end of this Sip of Solace.
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What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey?
This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".
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What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders, executives, coaches, board members, and experts become recognized as authoritative voices, influencers, and thought leaders in their fields.
A thought leadership coach can help leaders in at least five areas:
(1st) Discover new ideas that set you apart, to strategically position them as thought leaders;
(2nd) Build a personal brand or professional brand;
(3rd) Content strategy and content creation;
(4th) Amplify and distribute thought leading content on media outlets, to foster trust and recognition, and increase visibility by engaging the target audience.
(5th) Performance coaching
The humbling fact is that no one can become a thought leader on his or her own. In the age of AI, human to human interdependency is needed more than ever to develop EQ, team building, relationship skills, and other qualities mentioned in Pt. 2.
The time to reinvent yourself is now.
Control your destiny with self leadership.
If you need an initial consultation, please use the contact form on 10PlusBrand.com
(The above is an introduction to Joanne Z. Tan’s upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed )
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What are the 5 ways to build thought leadership?
This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".
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Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach:
First, Vision, Principle, Character. Perhaps the most important characteristic of thought leadership is to “stand for something.”
Thought leaders lead with vision, foresight, and a commanding view of a bigger picture. They are driven by purpose, mission, and goals, and so are their organizations.
Second, Originality. You cannot be a thought LEADER by recycling AI generated ideas.
Thought leaders must be innovative thinkers. They bring unique insights to their teams and organizations. They encourage others to think differently, and foster a culture of innovation by making it safe to experiment and fail.
Third, EQ.
AI can’t replace human-to-human connections. Teamwork and collaboration, based on EQ and intrinsic motivation, has become an important facet of thought leadership.
Fourth, Curiosity.
Fifth, Inter-disciplinary.
(In the 3rd and final segment, you will learn how a thought leadership coach can help, in at least five ways.)
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Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs?
This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".
To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought leadership is not a marketing campaign. It’s not an ad. It’s not a news article. It’s a long-term relationship building, brand-building approach.” Find out what, why, and when.
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Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream.
This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on July 26, 2025.
Part 3 Summary:
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Part 3 Summary: Jensen Huang advised young people to learn how to reason and break things down to first principles. To know what the first principles are: “Go to school!” In answering the concerns about human collective intelligence of managing the collective intelligence of AGI, Jensen Huang stated that “... human generated knowledge and human generated data would today be 99%, in about 10 years it will probably be 1%. The vast majority of human knowledge will be generated by AI. It will be AI generated data that the other AIs learn from,...it’s going to be synthetic generated intelligence. …that's just intelligence, it is not a big deal, It's just data…that the amount of AI generated knowledge is to be incredibly high.”
(Comments from Joanne Z. Tan:) I respectfully disagree with Jensen Huang regarding synthetic data: I wrote an article (link below) seven months ago, analogizing the danger of synthetic data to Norman Rockwell’s famous painting, “The Gossips”. What may start as a story about a “cat”, may end up being about an “elephant” after being passed through 15 people. It is therefore important to label data either as originating from a source or as synthetic, before being used to train AI and becoming untraceable, to avoid misinformation that can cause catastrophes like a financial market meltdown. Here is my article:
https://10plusbrand.com/2025/01/13/synthetic-data-ai-toxic-assets-financial-crises-2008-1987-joanne-z-tan/
This point is echoed by a prominent expert in the AI fintech industry, who was also a chief data officer at both state and federal government levels, in the “Interviews of Notables and Influencers”. The subheadings about synthetic data speak for themselves: https://10plusbrand.com/2025/04/07/ai-future-synthetic-data-ai-mistakes-ai-governance-crypto-regulations-knowledge-economy-tammy-roust-interview-joanne-z-tan/
(At 46’21”): “Untagged synthetic data pose systemic risks; model collapse; The real danders from AI hallucination”
(At 49’56”): “Need for auto tagging of synthetic data when it is being generated and used; the danger of group think” and “We need to have a human consensus mechanism & AI governance committee to correct AI’s mistakes”.
Jensen Huang said this about AI: “You want the smartest friends? You want the most productive friends?...go engage AI as fast as possible, because they’re super, super smart and they're going to help you solve problems.”
“It's also the case that we want second opinions, and third opinions. I use multiple AIs at the same time solving the same problems. And I take the answers from one and I give it to the other one. I'll make the second one judge the first one: What do you think about this answer?...And I ask each one of them to produce, you know, based on everything that you’ve now learned, why don’t you reflect on what I told you and what I gave you, and then give me a better answer. And so you notice I'm interacting with AI the way I interact with people, I want them on my side, I want them to work with me.”
(Comments from Joanne Z. Tan:) The above sounds like circular reasoning to me. If nothing is done to label synthetic data used by all AI models, what makes their second and third opinions any more reliable?
Without holding AI accountable by resorting to “first principle thinking” that Jensen Huang has applied over and over, what makes AI smarter or credible?
Assuming that Jensen Huang’s preference for human control over AI tools is not hijacked by AI yet, AI is threatening human intelligence with this “double whammy”:
By automating tasks, AI will take away the OPPORTUNITY for humans to learn the basic skills that train their minds to advance to higher level positions;
By relinquishing analytical and critical thinking to AI, human mental acuity will be degraded. Without doing the thinking ourselves to practice and strengthen the skills, humanity will lose reasoning CAPABILITY by relying on AI.
Finally, Jensen reflected on the American melting pot, amazing opportunities, and the rule of law for both immigrants and Americans. He said it is a combination that is “SO delicate, … it depends on so many things working together, …. It is not a guarantee, … I really hate to see us squander that… I hope that we continue to protect that.”
Regarding the competition between China and the US, he said “competition is great, but conflict is less good.” He cautioned that what is going on between governments and countries ought not to be conflated with how individual American Chinese who are pursuing the American Dream are treated.
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“AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things, productivity is going to result in your growth. But if you don’t, then productivity is going to result in more idle time.”
This Part 2 is the second 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford.
Part 2 Summary:
Jensen Huang continued a belief system or vision has to come from first principle thinking, first principle computer science or physics or economics. "First principle reasoning, added to it, was inspiration.” He states that principled thinking was really important in arriving at . “Then you gut check that literally every single day,... continuously re-evaluate our strategies and our decisions.”
Jensen Huang explained how Moore’s Law is evidenced in computation, AI advancement, and the dramatic cost reduction. Then he observed that Nvidia’s computing platform can enable changes in algorithm, architecture, system, silicon, and fundamental computation - all at the same time.
Jensen explained about a prediction he made a decade ago, and it helped Nvidia to reinvent and reframe itself from a chip company to building entire data centers.
He predicted that AGI will take less than two years to achieve superhuman levels.
Learn why Jensen Huang believes that AI will not take over human intelligence, but help us with tasks and free us to pursue more dreams, hopes, aspirations, and ideas. “I think we will be busier than ever.”
(Jensen Huang’s remaining 10-minute talk, with Joanne Z. Tan's summary and comments, continues in Part 3.)
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“If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.”
The “big bet” Jensen Huang made 30 years ago: by inventing the technology AND the market at the same time, Jensen aimed to expand, augment, and accelerate general purpose computing CPUs with specialized algorithms for the video game niche. Jensen Huang had the foresight three decades ago to create CUDA, a compatible accelerated computing architecture that became the pillars for AI advancement today. The visualized hardware platform invented in 1994 demanded that Nvidia grow other parts of the “flywheel”: developer ecosystem, install base, and the subsequent demand for GPUs invented by Nvidia.
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I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization. There will be photos in my blog post (link below.)
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Read about Joanne's prior adventures at Yosemite and Half-Dome
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Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape.
Start with a brand audit before taking the first step.
Step 1: Understand your target audience
Step 2: Understand the competition
Step 3: Define what makes your brand unique
Step 4: Craft a brand positioning statement
Step 5: Adapt to stay relevant
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These are just a few to achieve your brand position and to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.
©Joanne Z. Tan all rights reserved.
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Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose.
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(1) Brand positioning and brand building strategies
(2) Tell your brand story
(3) Brand image and brand equity
(4) Building a brand community
(5) Test and learn
and the Importance of a brand audit
A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your existing customers and helps you reach new customers, and sustains the growth and longevity of your business brand.
These are just a few of the ways to create brand building strategies to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.
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