World of Marketing

Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is through mastermind meetups, where attendees are able to share their insights and problems with one another. And it’s exactly this format that has helped Ken and his mastermind members get to where they are today. Ken and his organization are devoted to helping lawyers master the art of intake, legal marketing, and case management to expand their firms and successes. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 3:16 Starting PILMMA 8:00 Mastermind Rundowns 11:01 Evolution of the Conference 15:19 Learning From Participants 19:33 PILMMA Rundown 22:57 Managing Millennials 24:57 Benefits of the Mastermind 27:28 Importance of Intake 32:27 Mentoring Success 39:40 Finding Purpose 42:45 Mastermind Target Audience 46:00 Focus & Grit 52:12 Social Media Presence 53:32 Invest in a Team 1:00:29 Closing Thoughts Have you ever attended a marketing mastermind of any kind? There are countless iterations around the country, but the ones put on by PILMMA are hard to beat. Plus, they’re completely virtual! All you need is an internet connection to put you in touch with like-minded, entrepreneurial lawyers who have started their own firms and are looking to grow alongside you. Get in touch today at info@pilmma.org or visit their website at pilmma.org. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Ken Hardison of PILMMA This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Kevin Burnes is a professional guitarist, sound engineer, and personal trainer. His backstory is one that will astound anyone who listens to this episode. From spending time recording and working with Don Dokken (yes! THAT Don Dokken) to several other rock and jazz outfits, Kevin has done it all. While this is not your average World of Marketing podcast episode, it certainly offers something special for our audience. Get into the mind of a creative, an artist, and a passionate worker in his field to understand what goes into the life and labor of a professional artist. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 4:50 How Kevin Got Started 8:10 Musical Inspirations 9:53 Guitar Collections 12:22 Playing With Bands 16:22 How Kevin Stays Centered 19:16 Daily Rituals and Routines 20:54 What’s Next for Kevin 28:02 Closing Thoughts Do you relate to Kevin’s philosophies and experiences? He’s a man that has gone through so much within his own industry. While putting this episode together, we couldn’t help but think about all the parallels between working in the music industry and starting a legal or podiatry practice. There is a sense of purpose and belonging that you need to be successful in anything you do. So, take a page out of Kevin Burnes’ book to see how you can shift your mindset to turn your work into an art.  Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Burnes of www.KevinBurnes.com This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community.  After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication to clients, exceptional work ethic, and impressive track record of results.  Here’s a Glimpse of What You’ll Learn 0:00 Preview - Compassion in Estate Law 1:29 Introduction 3:20 Samantha’s Keys to Success 5:21 How Samantha Got into Law 8:15 Be Tenacious 9:58 The Value of Self-Care 12:30 A Step-By-Step Approach 15:03 Compassion in Estate Law 19:09 A Court Appointed Empath 21:52 Changes in Estate Law 24:20 Samantha’s Outlook 26:28 Wrap Up Antonelli & Antonelli is a family-owned law firm specializing in probate and estate litigation services. The firm prioritizes building strong client relationships while helping with estate planning, tax issues, and probate navigation. They deliberately maintain a limited caseload to provide personalized attention and quality legal representation to each client. Their probate services focus on managing decedents' estates to transfer assets to beneficiaries, while their estate litigation expertise covers contested wills, accountings, wrongful death proceedings, kinship matters, and fiduciary issues. Recognizing that these legal matters can be stressful and complicated, their attorneys work to eliminate anxiety while addressing all concerns. They serve clients throughout New York City and northern New Jersey, offering free consultations for those needing assistance with probate or estate litigation. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing - Samantha Sbrocchi of Antonelli & Antonelli This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space. We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Nia’s Life Prior to Foster 1:21 Introduction 4:23 The Foster culture 12:07 Nia’s Life Prior to Foster 16:51 What Inspired Nia to Pivot 18:40 Nia’s Trajectory Upward 22:20 The Perfect Practice System 29:41 Going Through a Rebrand 33:12 When Nia is Out of Office 36:39 Wrap Up Foster Web Marketing is rebranding to Foster Consulting to illustrate our agency’s fit within the wider spectrum of business operations for our clients. This shift is happening under the guidance and control of Nia Al-Kilany. She has played an instrumental role in developing the rebranding strategy we’re currently undertaking. Nia’s journey is far from over here. Learn more about her vision for Foster by visiting our site today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Nia Al-Kilany of Foster Web Marketing This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this! Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Military Teamwork vs Legal Teamwork 1:01 Introduction 7:31 Military Experience 8:53 Why Diana Enlisted 10:46 Vets Supporting Vets 12:00 Why Go Into Law? 13:10 Personal Experiences With Lawyers 16:38 Informal Legal Training 18:15 Military Lessons Learned 21:53 Military Teamwork vs. Legal Teamwork 24:44 Advice for Vets Considering Law School 25:20 Pitfalls of Becoming a Lawyer 26:55 Unique Perspective as a Veteran 29:49 Mentorship & Assistance for Vets 30:35 Biggest Legal Marketing Mistake 32:24 Biggest Marketing Success Story 33:35 Closing Thoughts Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Diana and Troy Cupps of Diana the Lawyer This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now! Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Preview - What Profit Actually Consists of 1:18 Introduction 3:15 How CathCap Got Started 4:54 What Do Fractional CFOs Do? 9:15 CathCap’s Ideal Clients 10:19  A Case Study on How CathCap Works 14:50 Understanding the Value of a True CFO 18:32 Book Alert: Exit On Top by Brooke Lively 23:38 The Key to Valuing a Law Firm 31:30 Me Inc. vs. A Branded Company 36:10 What Profit Actually Consists of 37:27 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Brooke Lively of CathCap This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina. With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work. Here’s a Glimpse of What You’ll Learn 0:00 Preview: Marketing a New Firm 0:49 Introduction 2:42 Chastity’s Background 5:43 The Passion for Estate Planning 8:32 Launching the Business 11:08 Marketing a New Firm 14:16 Building Relationships With Clients 16:22 The Importance of Estate Planning 17:54 Growing the Firm 20:50 Future Plans 22:46 Wrap Up Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Chasity Stratton of Stratton & Reynolds, LLC This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one. Here’s a Glimpse of What You’ll Learn 0:00 - Preview: Sports and Running 0:48 Introduction 3:30 Being an Immigration Lawyer 6:44 Linda’s Successes 7:57 A Passion for Immigration Law 10:25 Becoming a Managing Partner 12:32 Sports and Running 15:14 Challenging Yourself 16:35 Marketing and Promotion 18:12 A Client Success Story 20:38 Wrap Up Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Linda Rahal of Trow & Rahal This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Dr. Pardis Kelly is a dedicated foot care specialist and the founder of Las Vegas Footcare. Dr. Kelly has built her practice around a philosophy of addressing the root causes of foot issues often experimenting with treatments herself before recommending them to her patients. Dr. Kelly’s journey to where she is now wasn’t easy; as an immigrant who endured war and revolution, she’s overcome immense challenges, emerging with resilience and compassion that shape her patient care every day. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Getting the Visa 0:50 Introduction 3:24 The Passion for Medicine 7:20 Studying in Iran 14:10 Getting the Visa 21:35 Starting Over in the U.S. 23:51 Building a Family 25:16 Career Path 26:30 Moving to Vegas 31:58 Rebuilding the Practice 35:28 Having the Right Support 38:44 Wrap Up Las Vegas Footcare offers personalized treatment in a welcoming environment. Known for their patient-centered approach, Dr. Kelly takes time to thoroughly explain treatment options and develop customized care plans based on each patient's unique needs, lifestyle, and medical history. She specializes in various conditions, from foot pain to diabetic care, employing conservative treatment methods to promote quick recovery. Dr. Kelly is also an innovator in her field with her patented product, PS Polish, an antifungal nail polish containing antioxidants and non-toxic ingredients. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Pardis Kelly of Las Vegas Footcare This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Allyson Kitchel is a passionate attorney with a heart for justice, joining us. Allyson specializes in catastrophic brain injuries and bicycle crash cases, offering a truly client-first approach. We’ll dive into Allyson’s inspiring journey—from overcoming personal loss to building a thriving law firm—and explore how she’s changing the game in personal injury law with empathy and dedication. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Emotions and Empathy 0:57 Introduction 3:29 Allyson’s Career Path 6:08 Working in a Corporate Environment 9:46 A Traumatic Accident 11:30 Emotions and Empathy 13:49 A 13 Million Dollar Verdict 16:17 Client Acquisition 19:14 The Importance of Diversity 20:57 The Uniqueness of Allyson’s Firm 23:16 How to Contact Allyson 25:10 Wrap Up Kitchel Law, PLLC, emphasizes a personalized approach to handling injury cases. They acknowledge the difficulties injury victims face and promise direct attorney-client contact rather than delegation to paralegals. The firm operates on the principles of empathy and diversity to bring the greatest range of perspectives and understandings to its cases. They take on the duty of bringing justice to your situation so you can focus on recovery through personalized attention, direct communication, and a commitment to client care. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Allyson Kitchel of Kitchel Law  

Jill Bollwerk is the founder of her own litigation firm with over 33 years of experience. Jill has built her practice from the ground up, starting without money or clients, and has navigated significant changes this year. Join us as we delve into her inspiring journey, discuss the importance of resilience, and learn how she balances her professional life with spoiling her grandkids in her personal life. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Positive Mindset 0:57 Introduction 3:07 Get to Know Jill 5:56 Jill’s Background Story 9:47 How Jill Got into Law 11:19 Jill’s First Experience in a Law Office 15:14 Jill’s Family Life 18:27 Jill’s Career Progression 20:50 Winning Cases 22:18 Changing Jobs 24:11 Legal Marketing 25:54 How Jill Started Her Firm 29:27 Leadership 31:55 Client Acquisition 34:14 Positive Mindset 38:59 Free Time and Activities 41:32 Recommended Books 42:37 Wrap Up Bollwerk & Associates, LLC, is a St. Louis-based personal injury law firm specializing in accidents (car, truck, motorcycle), workplace injuries, nursing home cases, and premises liability. Their attorneys, with over 40 years of combined experience, emphasize a client-friendly approach with modern, welcoming offices and clear communication without legal jargon. They pride themselves on being accessible, prompt with communications, and keeping clients informed throughout their cases. If you are in need of representation in the St. Louis area, be sure to reach out to Jill and her team today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Jill Bollwerk of Bollwerk & Associates, LLC This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today. Here’s a Glimpse of What You’ll Learn 2:06 The Snowbird Lifestyle 4:47 Sandra’s Experience at Harrity & Harrity 8:07 No Thumbs in Butts 9:43 Sandra’s Background 10:25 How It All Started 12:44 Sandra’s Proudest Moment 15:00 Sandra’s Mentors 16:31 Guided Meditation Goes The Distance 16:41 Tom Meditates 19:06 Sandra’s Adventures 19:15 Sandra Jumped Out of an Airplane (& regrets it) 22:18 Sandra’s Book Recommendations The Happiness Advantage - Shawn Achor The Four Agreements - Don Michel Ruiz 24:32 About Harrity & Harrity It can be argued that two major factors of business are money and culture. Sandra Maxey is at the crossroads of both. She and Tom discuss the benefits that come from allowing employees to give back to the community their business operates in and how to better the lives of a company’s stakeholders. Her background and story is one of adventure and curiosity and she explains how it led her to where she is today. Along the way, she also shares a few resources to improve employee satisfaction and efficacy.

Feel like you’re stuck on a marketing problem? You are out there implementing, but it feels like something is keeping your engine in neutral. It doesn’t matter if you have a big or small budget. This happens at multiple stages of growth for law firms. Fortunately, on this week’s World of Marketing, Charley Mann of Great Legal Marketing stopped by to poke around and find what is holding you back, including two huge mistakes that stop any lawyer from reaching success. (No amount of money can solve these problems!) We may have gone over more than two huge mistakes..

This week, after a long voyage away from Earth, I’m thrilled to welcome a legend in the direct response marketing world: Brian Kurtz. Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation. Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I’ve even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing.  In this episode, we dive into: The timeless principles of direct response marketing How building deep relationships drives long-term success What separates great implementers from dreamers Balancing results-driven marketing with ethics and trust The future of marketing — what’s exciting, and what’s concerning   Tune in for a masterclass in marketing wisdom from one of the best in the business.  

Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally! Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Get Well, Not Bogged Down 1:23 Introduction 2:51 Joel’s Origin Story 3:43 The Insurance Problem 8:22 The Direct Care Solution 12:28 How We Were Conditioned 13:36 A Real World Example 16:10 Educating the People 18:54 The Value of Marketing 23:17 Get Well, Not Bogged Down 25:34 Social Proof Changes Minds 27:48 Starting Direct Care is Hard 30:34 People Like Direct Care 33:23 Work With Those Who Get It 43:00 Wrap Up Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He’s able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Joel Foster of Joel D Foster DPM PC This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Business Zoning Blues 1:07 Introduction 2:54 Traci’s Start in Zoning Law 5:18 The Path Not Taken 6:45 Traci’s Differentiators 8:11 Location, Location… 10:25 Zoning Law Misconceptions 12:49 The Business Zoning Blues 17:29 When Traci Went Solo 20:57 A Country Girl in the City 22:54 The Promise 25:15 The Announcement Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That’s not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you’re working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Traci Scudder of Rees Broome This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear. Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives. Here’s a Glimpse of What You’ll Learn 0:00 Preview - No Time to Grieve 1:08 Introduction 2:36 What is the Battle Within? 4:32 Understanding Trauma 6:30 How Outreach Works 9:24 The 5-Day Retreat 13:25 No Time to Grieve 16:40 Letting Go of the Past 19:09 Why Justin Began This Work 22:18 The Value of Community 27:08 The Heroes Journey Dinner 29:47 Embrace the Suck 31:45 Wrap Up The Battle Within was founded to help veterans and first responders overcome the trauma they have experienced in their line of work. The goal is to heal which is often overlooked or boxed away within the psyches of military service members and first responders. These individuals are wired to appear and serve in times of crisis. They have trained themselves to push further into traumatic and terrifying situations only to struggle with the internal consequences later in life. The Battle Within understands what they have and continue to go through on a daily basis. If you or a loved one struggles with the mental health ramifications of service, please get in contact with Justin and The Battle Within today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Justin Hoover of The Battle Within This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Likeable vs. Unlikeable 1:10 Introduction 3:00 Getting to Know Jason 7:08 What Challenges Jason 11:55 The Value of Marketing 14:04 A Unique Selling Proposition 16:08 Looking Toward the Future 18:24 The Value Jason Provides 22:27 Likeable vs. Unlikeable 24:54 Letting the Client Drive 31:30 What You Should Take Away 36:30 Wrap Up Jason has kept his practice small for the sake of creating personally-made results for his clients. His experience matches that of attorneys in larger firms. He’s seen it all but has the overhead and practice structure to ensure you get his undivided attention. You won’t be pawned off on an associate attorney. Jason and his paralegal will work directly with you so your case gets the treatment and value it deserves. Contact Jason today to discuss your injury case. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Jason Schultz of The Law Office of Jason R. Schultz, P.C. This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Risk Mitigation With HR 1:08 Introduction 3:07 Mark’s Life Prior to Aspen 4:57 The Unemployable MBA 7:56 From Sale to Acquisition 11:50 The Value of Good Leaders 14:30 Risk Mitigation With HR 16:05 Aspen HR’s Differentiators 22:33 Aspen HR’s Website 23:47 Hiring the Right Workers 26:40 The Hiring Mindset 30:06 Wrap Up Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company’s gears running efficiently. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Mark Sinatra of Aspen HR This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Mission 0:50 Introduction 3:19 Studying Podiatry 5:25 Starting the Practice 8:16 Innovation and Entrepreneurship 12:22 The Mission 13:59 The Insurance System 20:07 The Importance of Training 23:02 Improving the Business Model 23:54 Marketing and Websites 27:50 Improving Earnings 29:35 The Upcoming Training Event 32:04 Wrap Up SOLEutions is centered around implementing direct patient pay programs for podiatry practices. Members are granted everything they need to begin a revolutionized pay program within their private practice to allow for traditional insurance payments or shift to an insurance-free business model. Reach out to Dr. Graham and his team by visiting their website today! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Michael Graham of SOLEutions This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.