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Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.
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Marketing for Humans, Bringing the Human Back into Marketing. Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you. Sarah Santacroce: Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global move...
Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way. She’s the perfect person to address this because she’s been creating websites since 2011and has a long track record in the ad and marketing i...
Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York. Kristi brings calm and sanity to your social media and other digital marketing. In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting. She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective. Working on a funnel? ...
Today I am joined by Lexie Sparrow, a business coach who leads with Human Design. Like myself, Lexie makes sure your business reflects your strengths. Today’s chat is specifically about developing your offer. She touches on the 3 biggest mistakes new service providers make when creating their offer/services and 5 places to promote your new offer for easier sales when you’re a new service provider. Let’s get the scoop from Lexie. Lexie Sparrow's Website ...
Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts. Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients. Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It’s way more thoughtful and nuanced than that. In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers,...
Shannon Giordano will tell you she’s not a digital native but she loves social media when it’s used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online. Her goal is to get the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and ...
Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Kc Rossi is a Business & Leadership Coach who helps high-achieving CEOs and entrepreneurs go from people-pleasing burned-out p...
Today I have a special treat. We are joined by KyAnn Anderson, the leader of the WH Wolfpack, named after Wim Hof, the cold plunge guru. KyAnn started this group in November 2020 with her husband and another couple. By November, it had grown to 30 people. Now, even in February, 20+ people show up to dip in the Atlantic Ocean north of Boston 2x a week. What I appreciate about KyAnn is that she embodies one of the marketing archetypes I study: the Celebrator. She loves t...
Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s guest is an internationally best selling author of Intropreneur: Strategies to Build Your Business as an Introverted Entre...
I’m Christina Frei, and I’m a marketing consultant for service-based professionals, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s episode is a marketing field study with 3 seasoned financial advisors . We’re going to peal back the curtain and look at what’s been working for them in their marketing? Where are thei...
I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach. These are seasoned professionals who are going to share their secrets of what’s work...
I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is with Product-Based Service professionals. These folks serve their clients thoughtfully, but with a product in the mix. Our three guests are at different phases in their business, so you’ll some insights into what’s working for specific business needs. We do a good ole fa...
Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is a wellness and transformational professionals marketing field study , where I speak with 3 business owners who are great at what they do. Each one shares what’s actually working, which is the opposite needing to do 10 strategies and hoping for the best. N...
I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is a real estate marketing field study, where I speak with 3 agents who are great at what they do. It’s so easy to chase the marketing shiny toy, and there’s always urgency to try something new to get more clients. But it’s not sustainable to do it all, so...
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here. Season 5: Marketing Hot...
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here. Season 5: Marketi...
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here. Season 5: Marketi...
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here. Season 5: Marketi...
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here. Season 5: Marketing H...
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here. Season 5: Marke...
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