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Social Media Marketing Conversation

Social Media Marketing Conversation
Author: Justin Holt
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© Justin Holt
Description
The Social Media Marketing Conversation is an interactive podcast about Social Media Marketing and running a Social Media Marketing Agency. Send us your questions and we answer them on our show.
4 Episodes
Reverse
This episode we talk about why I created my Social Media Marketing Agency
Podcast
House keeping
Thank the new listeners
Anchor FM
Voice messages
Include your information where people can find you
www.justholt.com/podcast
Todays Topic
Why I started my Social Media Marketing Agency
I have been doing facebook ads for my own projects and previous marketing jobs
Noticed no local businesses using Facebook Ads
Knew that if I ran facebook ads I could help them get more leads/customers
The research
98% of all local companies were not using a facebook pixel or facebook ads
94% of Canadians use Social media
Canadians are the most active
75% of Canadians are comfortable with shopping online
64% of Canadians prefer to shop online
The numbers don’t lie
Techniques I use
Proper ad budget
Depending on the business highly target pay per click or lead generation
Why does lead generation work so well?
Creating landing pages for customers
Building mailing lists
Things I don’t waste my time on
Organic posts if I have to do this I out source
How I prospect and approach
Look for local businesses and use the chamber of commerce and linked in to find owners name.
Check the website for a Facebook Pixel / SSL certificates
Video out reach offering to fix this for them for free if they have 15 minutes to sit down and learn about what my businesses does and how it can help them
Businesses I target
Restaurants (sit down)
Landscaping ( A lot of them do snow removal during winter)
Specialty retailers (fine foods, import foods or niche stores)
My goals when I started
5 Clients in first quarter of business
10 Clients in the first year
How I can work with 10 clients and not get over loaded?
Just managing PPC ads and optimizing Facebook Business Page
Being time efficient
Once ads manager is optimized I only have to check once or twice week
When new client starts every day for 30 days to make sure ads are optimizing correctly
How I feel about the Social Media Marketing Landscape
Disappointed with the contrapanures getting into it
They spend more time selling courses then helping businesses
They don’t teach proper technique just tell you how to get clients but then what?
Does Facebook and Instagram work for organic traffic?
Show notes
House keeping
Anchor FM
Voice messages
Include your information where people can find you
www.justholt.com/podcast
Todays topic Facebook and Instagram Organic
Why facebook sucks for organic
Alogrithm
Facebook wants you to pay
Instagram right now
Amazing organic growth
Best at organic growth
How to grow organically
Instagram future
May go the same way as news feeds
What does that mean for organic growth
Pay per click growth
Facebook ad manager
Both facebook and Instagram use it
Targeting your ideal customer with ever green content
Where organic growth comes from
Blog posts
Youtube
In this episode we talk about starting your Social Media Marketing Agency and how to get you first clients.
Wether you have just started or are struggling getting clients we cover it in this episode.
This is the way I get all my clients.
Have a question send me a question today on anchor.fm
You will be able to record a voice message and I will address your questions in upcoming episodes.
Music By:
Ghostrifter Official
Song Title:
Transient
https://soundcloud.com/ghostrifter-official/transient
Hello my name is Justin Holt and I am a Social Media Marketer
I wanted to create a podcast to answer questions, talk strategy and see what everyone else is up to in Social Media Marketing.
I look forward to having you on board!
We use Anchor FM send me a voice message and I'll feature your comment/question in an upcoming episode!
http://www.anchor.fm/jhsmm