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Make It Visible

Author: Michelle Kuei

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A podcast for coaches building a coaching biz and want paying clients on repeat.


You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for.


I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients.


You'll hear:


  • How to position your offer so the right people say yes
  • What to say in your content (and what to stop saying immediately)
  • How to turn your story into your strongest marketing asset
  • What to do when nothing seems to be working


If you're done with the random advice cycle and ready for a real system, you're in the right place.


New episodes weekly. Bring a notebook.

256 Episodes
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Posting more isn’t getting you more clients. If you’re writing captions, making graphics, and brainstorming with ChatGPT all day... and still hearing crickets, this one’s for you. In this episode, I walk you through the 5 steps I still use to find coaching clients on Facebook. No funnels. No cold DMs. No dropping your calendar link in the comments. In this episode: Why one post can’t build trust on its own (especially now that AI can write a smart caption in five seconds)The 4 things that hav...
You worked hard on your content. Someone finally booked a discovery call. The call goes great. Forty minutes of real coaching. Then it’s time to talk about price… And you freeze. In this episode, I answer a question from a coach in my community: how do you go from coaching someone to inviting them to work with you, without it feeling awkward or salesy? The good news is you already have the three skills you need. You use them every day with clients. You just forget to use them when money comes...
You’re great at conversations. You talk to people all week. That’s literally your job. So why is nobody booking a call? In this episode, I take one coach’s question and dig into what’s really happening. A lot of the time, the people you’re talking to have no idea you’re a coach. You never said it, or you said it in a way that was so fuzzy they forgot by the time they got to their car. I’ll walk you through the three reasons coaches hold back from saying “I’m a coach.” Then I’ll give you...
Substack was the answer a few months ago. Now it’s YouTube. Next month it’ll be something else. If you’ve been bouncing between platforms, hoping the next one finally brings clients, this episode gives you a simpler way to decide. I walk you through the three categories every social platform falls into: search, feed, and conversation. You’ll hear what each one does for your coaching business and the two I want every coach to have. The real goal behind all of it is getting your dream client co...
You built a coaching package. Maybe you priced it with a lucky guess. And when the 12 weeks ended, your client said thank you... and disappeared. In this Office Hours replay, I answer one coach's question: how do you keep clients coming back after the program ends? To get there, we start at the beginning. How to build your package, how to price it based on the transformation you deliver instead of the hour you spend, and how to plant the seed so the end of your program isn't the end of ...
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