Thinking Big: Strategy that scales. Mindset that multiplies.

Sponsored By ClickFunnels Live - Las Vegas Date: October 22nd I will be speaking and teaching this material live on stage with exclusive bonuses for attendees. Virtual seats available. Join me In this episode, Sean breaks down the single most important element of your marketing: the hook. Learn why the first seven words you write can literally determine whether your content gets ignored or generates sales. This is the foundation episode of Season 7's 16-episode roadmap to building a growth engine that pays for itself every 30 days. Key Takeaways What Is a Hook? A hook is whatever people see, read, or hear first. It's the opening line of your video, the first words in your headline, your email subject line, or the visual that pops up before you speak. Without a killer hook, nothing else in your marketing matters. The Two Types of Hooks Verbal Hooks: Labels that call out your audience Sharp questions Conditional statements ("If you're struggling with X...") Commands Bold statements Lists Mini stories Provocative statements Nonverbal Hooks: Pattern interrupt visuals Unusual props Surprising camera cuts Distinctive sounds Pro tip: Combine verbal + nonverbal for "multimodal" hooks that hit attention from multiple angles. The 70-20-10 Rule 70% - More of what's already working (your proven winners) 20% - Winner-adjacent content (variations on proven hooks) 10% - Big, crazy, new experiments The Hook Tracker System Create a simple spreadsheet with: Hook name Actual hook copy Outcome/results Link to where you used it Always test at least 2 hooks per campaign - never just pick one and hope. Resources Mentioned Free Tools (Available in Show Notes): Hook Tracker Template - Simple spreadsheet to track what's working AI Hook Generator Prompt - Generates 55+ world-class hooks in under 2 minutes across 11 categories including: Pattern break hooks Open loop hooks Identity ping hooks Status and safety hooks Reward preview hooks Proof hooks Pricing hooks Fast cash/lightning hooks Closing hooks Branding hooks The 30-Day Payback Engine Connection Strong hooks = Better attention = Cheaper clicks = Better show-up rates = Faster upsells The Goal: Make your gross profit in the first 30 days cover your customer acquisition costs, so your growth pays for itself. Hook Examples by Business Model SaaS Companies: "Launch fully configured in 4 hours, or we pay your first month" Course Creators: "One module in 7 days that fixes your most urgent pain—and you keep it forever" Service Providers: "Strategy session booked in 60 seconds + $197 credit if we can't help" Weekly Hook Creation Rhythm Monday: Research - Collect 10-20 outlier hooks from your niche Tuesday: Write 50 hooks total (35 from winners, 10 winner-adjacent, 5 moonshots) Wednesday: Record 10 hook variations per content package Thursday: Edit - Pair hooks with content sections and CTAs (assembly line style) Friday: Ship across platforms and update your hook tracker Weekly: Keep top 10%, kill bottom 10%, repeat Critical Hook Rules ✅ For email subject lines: 7 words or less ✅ For social: You have 0.007 seconds to stop the scroll ✅ Clear beats clever - Every. Single. Time. ✅ Shorter is stronger - If you can cut words and keep impact, do it ✅ Split test everything - Use A/B testing (10% one hook, 10% another, winner gets 80%) Common Hook Mistakes to Avoid Vague hooks - If your audience can't self-identify instantly, it's too broad Fancy words over simple promises - Don't get cute All verbal, no visuals - Make it multimodal when possible Guessing instead of tracking - Log everything Starving the 70% - Stop reinventing weekly; repeat what works 100x more than you think This Week's Homework Write These Hooks (Manually or Using AI Tool): 3 identity hooks ("If you're a [blank]...") 3 question hooks ("What if you could [blank]?") 3 conditional hooks ("When you finally [blank]...") 3 command hooks ("Stop doing X and start...") 3 strong statements ("Here's the truth nobody's telling you...") 3 list/step hooks ("The 5 ways to...") 2 nonverbal ideas (weird prop, unusual sound, visual element) Deploy This Week: Pick your top 5 hooks Read them out loud Tighten each one (cut every unnecessary word) Add to your hook tracker Test at least 5 hooks this week DM Sean your top 3 and tell him which one you think will win What's Next Next Episode: Building Your Content Factory Learn how to take 50 hooks + 5 content sections + 3 CTAs and create 150+ content variations per week without burning out. Season 7 Roadmap Preview Lead System Series (4 episodes): Hooks that make people stop Building your content factory Branding that creates instant trust Turning customers into your marketing team Sales Series: Closing without feeling sleazy Building undeniable proof Delivery Series: Making each customer worth more Retention strategies Profit Series: Lightning offer plays Premium pricing strategies Simple margin improvements Final Episodes: Offer stacks and architecture Proof systems that scale Complete 90-day game plan Connect with Sean DM your top hooks and results at https://www.instagram.com/thinkingbigcoaching Remember: Everything you create needs a HOOK.

  This Episode Is Sposored By:   Welcome to the most explosive season of Thinking Big yet! After 6 seasons of mindset mastery, Sean is finally pulling back the curtain on the $25,000 framework he's been teaching exclusively to his high-ticket coaching clients and mastermind members.   In this season premiere, Sean reveals why he's been holding back his most powerful business strategy - and why he's decided to give it all away for free in Season 7.   What You'll Learn 🎯 The Big Reveal The Self-Liquidating Growth Model (SLG) that took one client from $400K to $2.8M in 18 months Why Sean kept this framework exclusive to his $25K mastermind... until now How your customers can finance the acquisition of your next customers   📊 The 3 Critical Numbers Customer Acquisition Cost (CAC) - What it really costs to get a paying customer 30-Day Gross Profit - Your real profit window that matters most Payback Period - The timeline that determines your freedom or prison   🚀 Season 7 Roadmap The Lead System Series: Hooks that convert clicks into customers (not just vanity metrics) The AI prompt that generates 75+ high-converting hooks "GOATED" ads that produce 150+ variations per week The Sales System Series: Lead nurture sequences that actually work Natural closing techniques (no sleazy tactics) Proof frameworks that make prospects feel foolish NOT to buy The Delivery System Series: Lifetime value optimization strategies Retention systems that create raving fans How to avoid the post-sale crickets The Profit System Series: Lightning launches every 90 days 2025 pricing strategies that work How to raise prices without customer rebellion   Key Quotes "Information without implementation is just expensive entertainment." "The distance between where you are now and where you want to be isn't measured in episodes consumed. It's measured in actions taken." "If your 30-day gross profit is less than your customer acquisition cost, you're in venture capital prison." "Your current situation is not your final destination." Action Items (Your Homework) Before the next episode, calculate these 3 numbers:   Customer Acquisition Cost (CAC) - How much you spend to acquire each paying customer 30-Day Gross Profit - Average profit per customer in their first 30 days Payback Period - How long it takes for a customer to pay back their acquisition cost   Pro Tip: If you don't know these numbers, you're driving blindfolded on a highway.   Success Stories Mentioned Client scaled from $400K to $2.8M in 18 months using the SLG framework Another member broke 6-figures for the first time using these systems Hook framework case study: 10K views/2 sales → 50K views/47 sales (same audience, same offer)   Podcast Milestones 🏆 Top 20 Entrepreneur Podcast in 52 countries on Apple Podcasts 🌍 Entrepreneurs in 52 countries building empires with Thinking Big 📈 6 seasons of mindset mastery foundation   Connect with Sean Website: thinkingbigcoaching.com Instagram: @thinkingbigcoaching   Share Your Wins: Sean collects success stories like vintage wine. Send voice notes, emails, or DMs when this season changes your business.   Coming Up Next Episode We dive deep into the 3 critical numbers, how to calculate them, and how to change them if they're not where they need to be. Plus, discover how a tiny change in your first 30 days can 10X your company's performance.   Subscribe & Review If this episode fired you up, subscribe to never miss an episode and leave a 5-star review. Your reviews help other entrepreneurs find the show and start thinking bigger.    

Pre-order "Live Life Rich" before August 19th and get exclusive bonuses worth $2,500: Visit: LiveLifeRichBook.com What does it really mean to live a "rich" life? Our guest today, Marissa Nehlsen, went from picking up cans and bottles in ditches for $30 a month while living in a trailer court to managing billions in assets and partnering with leadership legend John Maxwell. But her definition of "rich" might surprise you.   In this powerful conversation, Marissa breaks down her five-pillar framework for building true wealth - and it's not just about money. She shares the exact "Freedom Plan" that helped her escape financial struggle, reveals how she built eight streams of income, and explains why the world needs YOU to be rich.   Whether you're just starting your entrepreneurial journey or looking to take your success to the next level, this episode delivers both inspiration and practical tactics you can implement immediately.   Key Topics Covered The Five Pillars of a Rich Life Emotional : How you feel about yourself when you look in the mirror Relational : Building rocket ship relationships that compound your success Spiritual : Connecting to something bigger than yourself Physical : Taking care of your health to serve at the highest level Financial : Creating the resources to solve problems in the world   The Freedom Plan Framework Freedom Number : How much you need to maintain your lifestyle Freedom Sources : All the ways money can flow to you Freedom Date : When your sources will cover your number Practical worksheets and calculations included in Marissa's book   The Eight Streams of Income Why most people only have one stream (earned income) How to systematically build multiple income sources Marissa's newest stream: royalty income (and how she got it without being Taylor Swift)   Mindset and Personal Development The power of "silent mentors" through books and podcasts Why consistency beats perfection every time How to read people and energy quickly (survival skills from tough backgrounds) The importance of protecting your "Fab Five" inner circle   Powerful Quotes from This Episode "If you help enough people get what they want, you can have your heart's desire." - Zig Ziglar quote that changed Marissa's life   "The world needs you rich, because if you think like I do, I'm a problem solver, I'm gonna go solve some problems."   "You don't create a rich life by sitting in your house just reading all day. You gotta take the idea and you gotta apply the idea."   "Small actions over time will lead to great change in your life. You will not see it today. You will not. But small actions over time will lead you to great change."   "What at the end of your life would you regret not having given your all to?"   Guest Bio Marissa Nehlsen is a financial strategist, entrepreneur, and author who has spent over 30 years in the finance industry. Starting from humble beginnings in a trailer court, she built multiple seven-figure businesses and now manages billions in assets for her clients. Marissa is a certified John Maxwell leadership coach and speaker, and has traveled the world mentoring entrepreneurs and business leaders. She's passionate about helping others build what she calls a "rich life" - one that's abundant in all five key areas: emotional, relational, spiritual, physical, and financial wealth. Her new book "Live Life Rich" features a foreword by John Maxwell and provides a practical roadmap for entrepreneurs to build, protect, and multiply their wealth while living with purpose.   Resources Mentioned Books Referenced "Live Life Rich" by Marissa Nehlsen (releasing August 19th) "Today Matters" by John Maxwell "The 21 Irrefutable Laws of Leadership" by John Maxwell "Think and Grow Rich" by Napoleon Hill "Awaken the Giant Within" by Tony Robbins   People Mentioned John Maxwell (leadership expert, wrote foreword for Marissa's book) Mike Kim (encouraged Marissa to write her book) Andrew Manzano (mutual connection) Zig Ziglar (foundational influence) Tony Robbins/Anthony Robbins (early influence) Jim Rohn (personal development mentor)   Action Steps from This Episode Calculate Your Freedom Plan Determine your Freedom Number (annual lifestyle cost × years until retirement) List all your Freedom Sources (current and potential income streams) Set your Freedom Date (when sources will cover your number) Audit Your Inner Circle Identify your "Fab Five" - the five people you spend the most time with Remove or limit time with "anacondas" who drain your energy and dreams Invest in relationships with other big thinkers and entrepreneurs Start Your Investment in You Commit to reading one business/personal development book per month Replace Netflix time with podcasts or educational content Join a mastermind or entrepreneurial community Create Your Side Hustle Set up a side LLC for tax advantages Identify one additional income stream you can start this month Focus on serving others and solving problems Journal Your Dreams Write down what you want to have, do, and become Ask yourself: "What if?", "What for?", and "What's next?" Review and update your vision regularly   Special Offer Pre-order "Live Life Rich" before August 19th and get exclusive bonuses worth $2,500: Private Q&A sessions with Marissa Comprehensive workbook with Freedom Plan templates Behind-the-scenes video series Access to exclusive book club community Visit: LiveLifeRichBook.com

This episode is sponsored by: Here's the hard truth I learned in this conversation: You can spend thousands on Facebook ads, perfect your email sequences, and create the most polished marketing campaigns... but if you're not building rich relationships, you're fighting an uphill battle that's only getting steeper.   In this episode, I sit down with publicity strategist and author Selena Soo to dive deep into her new book "Rich Relationships" - and what she reveals will completely shift how you think about growing your business.   As a fellow introvert, I've always struggled with the idea of "networking." The thought of working a room or making small talk at conferences made my skin crawl. But Selena showed me something game-changing: You don't need to be an extrovert to build a million-dollar network. You just need to be intentional.   Why This Episode Will Transform Your Business We're living in what Selena calls a "trust recession." People are bombarded with ads, skeptical of marketing messages, and increasingly buying from their communities rather than responding to traditional marketing. The entrepreneurs who thrive in this new landscape aren't the ones with the biggest ad budgets - they're the ones with the richest relationships.   I've seen this firsthand. When I look back at my entire career - from taking a company public in the late '90s to my current work with industry leaders like Tony Robbins, Dean Graziosi, and Russell Brunson - every major breakthrough came through relationships, not marketing campaigns.   What You'll Discover The 3 Types of Givers (And Why Most Entrepreneurs Are Doing It Wrong) The "Indiscriminate Giver" trap that leads to burnout and resentment How "Transactional Givers" actually block abundance The "Rich Giver" approach that creates win-win relationships   The 6 Circles of Connection Framework This is Selena's signature system for managing your network without overwhelm: Circle 1: Your innermost circle (1-3 people doing life with you) Circle 2: Treasured connections (your soul family) Circle 3: Active network (people you'd invite to the party) Circle 4: Distant connections (arm's length relationships) Circle 5: Disconnected connections (people you keep at distance) Circle 6: Unknown individuals   The Top 40 Strategy 20 rich relationships to nurture and prioritize 20 new relationships to develop based on your goals How to avoid the "one is the most dangerous number" trap   Standout Moments From Our Conversation "Rich relationships are the world's highest form of currency. There's no amount of money you can pay for that trust." - Selena Soo "Everything that has pushed me forward in my businesses has been the relationships that I've had. You cannot buy that trust. You have to build the relationships and the relationship has to come first." - Sean Osborn "One rich relationship is more powerful than a hundred casual connections." - Selena Soo "People are now buying from their communities, from their tribes. It's no longer business to consumer - it's consumer to consumer, tribe to tribe." - Sean Osborn Key Takeaways ✅ Rich relationships have 3 characteristics: They bring financial abundance (directly or indirectly), align with your biggest goals, and inspire you to become your best self   ✅ The relationship-first approach: Stop leading with transactions. Build trust through conversations - Level 1 (getting to know each other), Level 2 (nurturing and building trust), Level 3 (solid foundation for collaboration)   ✅ Your network is your net worth: There are places you can only reach through rich relationships. No amount of mass marketing can replace a trusted referral   ✅ The email list revelation: My most effective sales don't come from ads anymore - they come from my communities. Think of your list as a savings account where you must make deposits (value) before withdrawals (asks)   ✅ Introverts have superpowers: You don't need to be the center of attention. Mission-driven leaders who put themselves out there for a bigger purpose are often the most influential   ✅ The vulnerability factor: The fastest way to build relationships is to show genuine interest in others, support their goals, and be open to receiving support yourself   Why This Matters More Than Ever As AI becomes more prevalent and marketing becomes increasingly automated, the human connection becomes even more valuable. Selena and I both believe that businesses without rich relationships won't survive in the coming years.   The entrepreneurs winning today aren't just great marketers - they're great relationship builders. They understand that in a world of infinite content and constant noise, trust and personal connection are the ultimate differentiators.   Resources Mentioned Selena's New Book: "Rich Relationships" (Available for pre-order on Amazon) Free Resources: Get the first 4 chapters free + 25 Rich Relationship Scripts at richrelationshipsbook.com/thinkingbig Myers-Briggs Assessment: Referenced as a tool for understanding your personality type (Selena is an INFJ - same as Gandhi and Mother Teresa)   Connect with Selena Soo Website: https://www.selenasoo.com/   If this episode resonated with you, I'd love to hear about it. Share your biggest takeaway on social media and tag me - I read every single message. And if you know another entrepreneur who's struggling with networking or feeling like their marketing isn't working, share this episode with them. Sometimes one conversation can change everything.   Remember: You don't need to be the most extroverted person in the room. You just need to be the most intentional about the relationships you build.   Keep thinking big, Sean

This Episode Is Sponsored By: Get the 1357 Plan journal FREE (just pay shipping) + 14-day trial to the exclusive 1357 Club mastermind community:   What if I told you that Napoleon Hill had a SECRET method for personal achievement that was completely lost to time... until now?   In this episode, I share the incredible story of how Russell Brunson and I discovered a "lost" system in Napoleon Hill's personal archives that transforms lives in just 13 minutes and 57 seconds per day. This isn't theory - this is a proven method that Hill and his business partner W. Clement Stone used with their own employees, and I've been using it for 6 months with life-changing results.   🔥 What You'll Discover: The exact story of finding Napoleon Hill's lost 1357 method in his personal archives Why stopping mid-sentence is the most brilliant psychological hack ever invented How 13:57 daily creates compound transformation (and why this specific time works) The daily accountability system that makes failure practically impossible My personal 6-month transformation using this method   Episode Highlights 💎 The "Open Loop" Brain Hack "When you force yourself to stop reading mid-sentence, you create what psychologists call an 'open loop' in your brain. Your brain hates unfinished business. So what happens? Your subconscious keeps working on that idea all day long."   🧠 The Focus Breakthrough "I now actively look for the key idea and principle instead of letting my brain wander off. I've learned and implemented so much more with this method than I ever did with traditional reading."   🎯 The Compound Effect "Every day, you're feeding your mind with wisdom. Every day, you're taking small actions based on what you've learned. Every day, you're becoming a slightly better version of yourself."   The 1357 Method (Quick Summary) Set timer for exactly 13 minutes, 57 seconds Read any personal development book Stop immediately when timer goes off (even mid-sentence) Fill out journal prompts to process and implement Join daily accountability calls (optional but powerful)   Two Key Journal Prompts: RECOGNIZE: The key principle, idea or technique I recognized is... RELATE: To me, it means...   Connect With Me Website: Thinkingbigcoaching.com Instagram: @thinkingbigcoaching Email: Sean@Thinkingbigcoaching.com   Episode Quotes "Sometimes the most powerful solutions aren't the newest, shiniest techniques. Sometimes they're the wisdom that's been forgotten, waiting for someone to dust it off and bring it back to light."   "We're all capable of so much more than we're currently achieving. We all have dreams and goals that we've been putting off, telling ourselves we'll get to them 'someday.' But someday never comes unless we make it come."   "Your biggest breakthrough might be just one discovery away."   Share This Episode If this episode resonated with you, please: ⭐ Rate and review on Apple Podcasts 📱 Share on social media using #ThinkingBigPodcast 💌 Send to a friend who needs to hear this story   This episode contains affiliate links. If you purchase through these links, I may earn a commission at no extra cost to you. I only recommend products and services I personally use and believe in.

What do car sales, real estate, and billion-dollar knowledge empires have in common? Dean Graziosi. In this powerhouse episode, I sit down with the legendary Dean Graziosi—entrepreneur, multiple New York Times bestselling author, and one of the OG architects behind the Knowledge Business Blueprint (aka KBB for those in the know). From flipping cars on VHS to co-creating movements with Tony Robbins, Dean drops mic-level insights about knowing when to pivot, when to persist, and how to embrace the "success tax" that comes with leveling up your life and business. This isn't just an interview—it's a mindset recalibration. If you're an entrepreneur, solopreneur, or simply human-ing your way through this wild ride called business, this is your wake-up call in podcast form. Trust us, you're going to want to take notes. ✍️ 💡 What You'll Learn in This Episode: The Pivot vs. Persistence Dilemma – When grinding harder is actually slowing you down. The "Success Tax" – Why struggle is not a sign you're failing... it's a receipt for your next breakthrough. AI in Business – Dean's take on how artificial intelligence is not replacing you—it's upgrading you. Behind the Scenes of Thrive in 25 – A sneak peek into the biggest event of 2025 featuring Tony Robbins, Matthew McConaughey, Jay Shetty, Lisa Nichols, and more. Dean's Evolution – From hustling used cars to becoming one of the most respected voices in the knowledge industry. 🚀 Want In On The Magic? Dean and Sean aren't just talking about next-level growth—they're creating it. Get in on Thrive in 25, the free 3-day event with some of the biggest game-changers in the personal growth and business space. Yep, FREE. 🎟️ Register now at thrive25event.com This event could seriously change your trajectory. Don't just take notes from the sidelines—get in the game. 🧠 Quote of the Episode: "Sometimes what feels like your breaking point might just be your breakthrough point." – Sean Osborn 🙌 Enjoyed the Episode? Help other entrepreneurs find their breakthrough moment: ✅ Rate ✅ Review ✅ Subscribe And don't forget to share this episode with your tribe. Because growing together? That's the real glow-up.

This episode is sponsored by:   In this power-packed episode of The Thinking Big Podcast, Sean Osborn sits down with the one and only Russell Brunson—entrepreneurial powerhouse, founder of ClickFunnels, and visionary behind Secrets of Success. Dive deep into a high-energy conversation where Russell shares the game-changing mindset shifts, rare personal development strategies, and transformative secrets he's unearthed from the greatest thought leaders of all time. What You'll Discover: The Real Secret to Entrepreneurial Success: Why 90% of your success hinges on psychology, not tactics—straight from a private conversation Russell had with Tony Robbins. The Magic of Historical Wisdom: Russell shares his obsession with rare, timeless personal development treasures, including never-before-seen manuscripts from legends like Napoleon Hill and Earl Nightingale. Mastering Your Subconscious: The game-changing revelation from L.C. Lincoln Benedict's "How to Get Anything You Want" that will revolutionize the way you approach your goals forever. Exclusive Sneak Peek: Russell reveals his groundbreaking plans for the Secrets of Success community, including an immersive digital experience that's set to redefine personal growth worldwide. How to Tap Into Unstoppable Momentum: Sean and Russell unpack the importance of obsession and how embracing your deepest passions will unlock new levels of achievement in your life and business. Key Quotes: "Your psychology unlocks every door to success—fix that, and tactics become unstoppable." – Russell Brunson "Feelings, not just thoughts, dictate your destiny. Learn how to master them." "Legacy isn't about what you collect; it's about what you contribute back to humanity." Special Offer for Listeners: Don't miss out on transforming your mindset and skyrocketing your success! Check out Russell's exclusive Secrets of Success community and immerse yourself in timeless wisdom from legendary minds. ➡️ Secrets of Success Connect with Sean Osborn at Thinking Big Coaching https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/   If you enjoyed listening then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. It means a lot to me and to the guests.

This Episode Is Sponsored By The Inner Circle Mastermind What if a single idea could completely transform your life? In this episode, I take you inside an exclusive mastermind room in Chicago—where history was rediscovered, success principles were unlocked, and the secret to separating the top 5% from the rest was revealed. I sat alongside legends like Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and Vic Conant, inside the Nightingale Conant archives, where we uncovered The Strangest Secret—a message that built the foundation of the personal development industry. This isn't just another motivational lesson. This is the blueprint for how the most successful people think, act, and achieve at the highest level. 🔥 In this episode, you'll discover: ✅ Why 95% of people ignore the secret to success ✅ How one gold record launched the personal development industry ✅ Why getting in the right room changes everything ✅ The one thought principle that controls your future ✅ How to rewire your mindset for unstoppable success 🔑 The Key Takeaways: 1️⃣ You become what you think about most of the time. 2️⃣ The greatest breakthroughs in history happened inside rooms of great minds. 3️⃣ Most people hear life-changing advice but never apply it. 4️⃣ The top 5% don't just consume wisdom—they embody it. 5️⃣ Your environment shapes your success. If you want to level up, get in the right rooms. 🛠️ Resources Mentioned in This Episode: Watch The Replay Of The Once In A Lifetime Masterming 📀 The Strangest Secret – The first spoken-word album to sell over a million copies, recorded by Earl Nightingale. It holds the key to mastering your thoughts for success. 🏛 Nightingale Conant Archives – The vault of personal development history, where forgotten wisdom is stored. 📘 Napoleon Hill Foundation – Dedicated to preserving and expanding upon Napoleon Hill's legacy in success and personal growth.   Connect with Sean Osborn at Thinking Big Coaching 🌎 Website 📸 Instagram 📘 Facebook 💡 Enjoyed this episode? Leave a review on iTunes and subscribe—it means the world to us!

This Episode Is Sponsored By The Inner Circle Mastermind Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today's episode, we're cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer. 👉 Are you struggling to get the right leads? 👉 Spending money on ads but seeing no results? 👉 Feeling stuck because your audience isn't engaging? The problem isn't your product. It's that your message isn't reaching the right people. Without a crystal-clear buyer persona, every marketing effort is like throwing darts in the dark—hoping something sticks. Hope is NOT a strategy. In this episode, I'm breaking down: ✅ Why defining your dream customer is a game-changer. ✅ The biggest mistakes business owners make when marketing. ✅ How to craft messaging that speaks directly to the right people. ✅ How I use AI to generate laser-focused customer personas. ✅ A free AI-powered resource that will help you build your customer persona today! If you're tired of marketing that feels like guesswork and want a proven, effective way to build an audience that actually converts—this episode is for you. 🎧 Tune in now and take the first step toward marketing that actually works!   🔑 Key Takeaways 1️⃣ You can't sell to everyone. If your message is too broad, it resonates with no one. 2️⃣ A well-defined customer persona = higher sales & engagement. Speak to their exact pain points. 3️⃣ Emotions drive decisions. Understanding frustration, overwhelm, and hope makes your message powerful. 4️⃣ Your dream customer already exists. You just need to attract them with the right messaging. 5️⃣ AI tools can simplify the process. Use my free resource to build a clear, actionable customer persona.   🛠 Resources Mentioned in This Episode 🚀 Want a foolproof way to create a dream customer persona? I've got a FREE AI-powered tool for you right here!  Ultimate Customer Persona Generator – A free AI-powered tool that helps you define your ideal customer. 📌 The Ultimate List-Building Blueprint – A step-by-step framework to grow a highly engaged email list. 📌 Books Mentioned: "DotCom Secrets" & "Atomic Habits" – Must-reads for digital entrepreneurs.   💡 FAQ Q: What's the biggest mistake people make in marketing? A: Not knowing exactly who they're speaking to. If your messaging is too broad, it doesn't resonate. Q: How do I know if my customer persona is accurate? A: Test your messaging. If you start attracting the right audience, you're on the right track. Q: Does email marketing still work? A: Yes! It's still one of the highest-converting strategies—when done right. Q: How long does it take to define my ideal customer? A: With the right framework, you can create a powerful customer persona in under an hour. Q: Where can I get your free customer persona generator? A: Check out the show notes for the link! 🔥 Connect with Sean Osborn at Thinking Big Coaching 🌍 Website 📷 Instagram 📘 Facebook 🎙 Loved this episode? Leave a review on iTunes! It helps more people find the podcast and learn how to think BIG.  

This Episode Is Sponsored By The Inner Circle Mastermind In this high-energy episode of The Thinking Big Podcast, your host Sean Osborn breaks down the game-changing principle that action ignites clarity. Drawing from Ralph Waldo Emerson's timeless quote, "Do the thing and you shall have the power," Sean shows you how the real roadmap to transformation only reveals itself once you take that first bold step. Whether it's launching a new business, pursuing a dream relationship, or leveling up your health, this episode will fire you up to pivot, adapt, and discover what you're truly meant to do.   What You'll Learn in This Episode Why Over-Planning Can Paralyze You: How endless preparation and brainstorming often keeps you stuck in place. Recognizing the moment to stop planning and start doing. The Power of Pivots and Adaptation: Why your original plan likely won't match reality—and why that's a good thing. Practical tips on embracing shifts and letting new possibilities unfold organically. Real-World Proof: Sean's Fitness Journey How a single step into cycling led him into running, triathlons, and eventually the Ironman. The power of discovering hidden passions through hands-on experience. Business and Personal Life Crossover How the "start to see the path" mindset applies to everything from career changes to relationships. Why a plan that once lit you up might now be pointing to a totally different direction—and how to know when it's time to move on. The Ultimate Takeaway You gain clarity, confidence, and real momentum only by moving forward. How to manage expectations and keep going when the detours inevitably show up.   Key Quotes to Fire You Up "Do the thing and you shall have the power." – Ralph Waldo Emerson "You can plan until the cows come home, but you'll never see the real blueprint until you start." – Sean Osborne "Sometimes the plan you thought was perfect becomes the stepping stone to something bigger and better." – Sean Osborne   Energy Shots (Quick Takeaways) Action = Real Data: Nothing beats the feedback you get from jumping in and trying. Embrace the Reveal: Let go of rigidity; stay flexible to new directions and opportunities. One Spark Can Lead to an Inferno: A single step in fitness or business can ignite a fire you never saw coming. Stay Open, Stay Curious: Allow life's nudges and two-by-four moments to guide you.   Your Next Step Start the "Thing" You've Been Avoiding: Whether it's a small daily habit or a major life leap—commit to just one action today. Ask Yourself: "Where am I clinging to an old plan that no longer serves me?" Journal or reflect on what needs rethinking right now. Share & Inspire: Know someone stuck in planning mode? Send them this episode and give them a boost to just start.   Resources & Links Connect with Sean Osborne: Website: ThinkingBigCoaching.com  Instagram: https://www.instagram.com/thinkingbigcoaching/   Facebook: https://www.facebook.com/sean.osborn1 Threads: https://www.threads.net/@thinkingbigcoaching YouTube: https://www.youtube.com/@seanosborn1038 Recommended Reading: Self-Reliance by Ralph Waldo Emerson (for that extra dose of "do the thing" inspiration). Share the Momentum If this episode lit a fire under you, spread the word! Tag @SeanOsborneMentor on social media, and let's inspire more people to stop overthinking and start taking action. Your posts, shares, and ratings help keep this mission going strong. Rate & Review If you loved today's show, leave a 5-star review on your favorite podcast platform. It fuels the show's growth and helps more high-achievers discover the Thinking Big mindset. Remember: You won't really know if your dream is everything you hoped (or more!) until you're in the thick of it. Start now, adapt along the way, and watch how quickly the path reveals itself. Let's keep thinking bigger, taking bold steps, and creating the life we can't stop smiling about. Thank you for tuning in, and keep taking action—because that's where the magic truly happens!

This episode is sponsored by: What if I told you that your mind is nothing more than a high-powered, fully programmable supercomputer? And better yet—you're the programmer! 🚀 In this episode of the Thinking Big Podcast, host Sean takes you deep into The You:OS (Your Ultimate Operating System)—a methodical way to rewrite the subconscious programming that's been limiting you since you were young. If you've ever felt stuck, unmotivated, or like you're running outdated software, this episode will show you how to wipe the slate clean and upgrade to the most optimized, high-performance version of YOU. 💥 🔑 What You'll Learn Today: ✅ The hidden strings controlling your thoughts and how to cut them ✅ How to identify and delete the "viruses" (limiting beliefs) slowing you down ✅ The psychological illusion of free will—and how to finally take control ✅ Why Version 1.5 of YOU is going to be messy—and why that's a good thing ✅ The step-by-step process to coding your mindset for success, wealth, and fulfillment ✅ How elite-level performers constantly upgrade their mental software in real time 🚨 Warning: This episode might make you uncomfortable—because we're diving into the dark truth about how our minds have been programmed by society, family, and experiences we never consciously chose. But once you see the strings, you NEVER see the world the same again. 💡 The Most Powerful Takeaway? The moment you accept that your thoughts, habits, and beliefs are nothing more than installed programs, you IMMEDIATELY gain the ability to rewrite them at will. You don't have to stay stuck. You don't have to live in an outdated system. You can become anything. Why You Should Tune In Boost Your Resilience: Learn the skill of reprogramming outdated beliefs and behaviors. Accelerate Growth: Simple, actionable tips to fast-track your evolution from version 1.5 to 10.0. Transform Your Habits: Real-world tactics for time management, financial goals, and health routines. Find True Harmony: Discover how to thrive in every area of life—simultaneously. Episode Quotes "You are the hardware, you are the software, and you are the programmer." "Harmony plus unstoppable evolution equals an extraordinary life." "Treat every obstacle like a glitch—debug it, rewrite the code, and watch how your life upgrades exponentially."  

This episode is sponsored by: Ready for an inspiring deep dive into entrepreneurship, second chances, and the power of building a business that truly changes lives? In this episode, I sit down with Gina Schaefer, founder of multiple hardware stores and author of Recovery Hardware, for a conversation that'll have you rethinking what's possible in business, in life, and in leadership. Gina's entrepreneurial journey started with a bold leap: opening her very first hardware store in a previously riot-torn neighborhood in Washington, D.C. But that was just the beginning! She quickly discovered a passion for hiring returning citizens and individuals in recovery—creating a unique culture of empathy, accountability, and second chances. Today, Gina speaks nationwide, advocating for non-traditional hiring and empowering employees to become co-owners through ESOPs (Employee Stock Ownership Plans). She's living proof that the best leaders are often those who bet big on people others overlook, and in doing so, reap extraordinary rewards. If you've ever wondered how to blend community impact with profit, why hiring someone in recovery might be your smartest business decision, or what it really takes to create a brand that attracts talent and loyalty, this episode will fire you up and leave you energized. Prepare to see "baggage" in a whole new light—and pick up the powerful lessons only non-traditional teachers can bring.   In This Episode, You'll Learn: How Gina Turned "Naive" Ambition into Entrepreneurial Gold Discover how she opened her first hardware store against all odds—without a typical business background—and grew it into a thriving chain. Why Hiring People in Recovery Can Transform Your Culture Hear the jaw-dropping stories of employees who went from incarceration or drug addiction to becoming indispensable team members. Leadership Lessons that Defy Convention Gina shares how empathy, second chances, and personal accountability create unstoppable teams—and how to nurture growth without coddling. Employee Ownership: The ESOP Advantage Unpack how selling her business to her employees built generational wealth and boosted retention—while fueling her bigger mission. Practical Tips for Future-Proofing Your Business From shattering limiting beliefs to building confidence in your team, get the strategies you can implement right now, whether you're a solopreneur or CEO.   My Favorite Quotes From The Episode "Somebody told me 70% of all business ideas never get started because of fear. If you want to beat the odds, you have to just do it—even if you think you're not ready." —Gina Schaefer "I'm not interested in baggage—baggage is luggage, and I like to travel. I want to know where that person's journey can take us both." —Gina Schaefer "One of my employees likes to say I'm good at nurturing, not coddling—and you know what? I'll take that as a huge compliment." —Gina Schaefer   Episode Highlights From Tech Layoffs to Hardware Success How Gina's experience of being laid off multiple times lit a fire in her to create something that would truly serve her community. Recovery & Redemption The heartfelt story of Gina's first hires—individuals in recovery—and how their resilience, determination, and customer service skills propelled her store to success. Growth Mindset in Action Learn why Gina never dwells on failures, instead seeing them as stepping stones to the next level of success. The Power of Employee Ownership Discover how an ESOP sparks a sense of pride and long-term investment in the business, transforming customers and teammates into raving fans. Why Stupid Courage Can Be Your Greatest Asset Sean and Gina's honest takes on charging forward without waiting until you're "ready," even when you're sure you're in over your head.   About Gina Schaefer Gina Schaefer is the founder and former CEO of an award-winning chain of Ace Hardware stores, a dynamic speaker, and the author of Recovery Hardware. Her passion for hiring employees from non-traditional backgrounds—especially those in recovery or returning from incarceration—has reshaped local communities and proven that business can be both profitable and transformative. Connect with her at GinaSchaefer.com to learn more about her speaking engagements, workshops, and leadership insights.   Ready to Tune In? If you're fired up by the thought of breaking business barriers and empowering people others might overlook—this episode is your calling card. Get ready to be inspired, challenged, and equipped with practical insights that will forever change how you view leadership, hiring, and community impact. So, hit that "play" button now and discover how Gina Schaefer is unlocking potential where most never think to look. You'll walk away believing that all it takes is one bold step to transform someone's life—and maybe even your own.   Links & Resources: Get Gina's Book: Recovery Hardware Connect with Gina: GinaSchaefer.com Follow Sean for More Inspiring Conversations: [Your Podcast/Web Link] Enjoyed the episode? Leave a 5-star rating and a quick review—it helps others discover these powerful stories! Share the episode on social media and tag friends who need to hear it. Subscribe or follow the show to never miss an episode packed with fresh motivation and next-level insights!

This episode is sponsored by: Have you ever wondered what it truly takes to become—and remain—one of the best in the world at what you do? Today's guest, Ryan Lavarnway, has lived that story. He's the World Series–winning catcher whose relentless refusal to quit propelled him up, down, and back up again through multiple Major League Baseball rosters. Now, he's harnessing that ironclad mindset to help business leaders, sales teams, and everyday high-achievers show up and win—no matter the obstacles. In this episode, host Sean Osborn takes you behind the scenes of Ryan's incredible journey in baseball and beyond. From wearing that massive World Series ring (think instant back problems!) to lessons learned from iconic coaches, Ryan explains why being "too realistic" is often just another way of saying "I'm giving up." Highlights That Will Pump You Up: The 'Refused to Quit' Mentality Hear how Ryan rebounded—over and over again—every time the Majors sent him packing. It's a masterclass in resilience (that every sales pro, entrepreneur, or dreamer needs to hear). From 'Limitations' to Home Runs Discover the mindset shift Ryan credits for smashing through the barriers he once thought were insurmountable. Behind-the-Dugout Stories Get up close and personal with insider baseball tales—like how Ryan didn't pick fights with the ump (and why that matters for your career, too!). The Power of Being Unrealistic In the face of setbacks, Ryan learned from top MLB managers to never settle for "realistic" goals. Spoiler alert: This perspective can supercharge your business, relationships, and life. Mindset Isn't Just for the Diamond Whether you're leading a sales team, building a start-up, or pursuing your greatest passion, Ryan's strategies for handling rejection, adapting to change, and cultivating top-tier discipline will leave you hungry for more. Life After the Big Leagues How Ryan navigated his "midlife crisis" and found a whole new mission: sharing his passion for personal growth with global audiences. Why You'll Love This Episode It's not just a peek into a champion's mindset; it's a step-by-step blueprint to elevate your own game, whether that's crushing it in sales, starting a new career chapter, or becoming the MVP of your own life. Curious how a triple-PhD-level baseball mind translates into an unstoppable life game plan? Strap in and enjoy this high-energy, deeply inspiring episode—you'll come away with more than a few "a-ha" moments (plus some laugh-out-loud stories you won't hear anywhere else). Ready to level up? Hit play now and get ready to rewrite your own definition of "unrealistic" goals! Connect with Ryan Website: ryanlavarnway.com Instagram: https://www.instagram.com/rlavarnway/ Facebook: https://www.facebook.com/ryan.lavarnway.9 Connect with Sean Website: ThinkingBigCoaching.com Instagram: @SeanOsborn Subscribe, share, and leave a review to support the show—together, we'll keep Thinking Big!

This episode is sponsored by: Connect With McCall Joneshttps://charismahacking.com/ Are you tired of feeling like a different person on camera or on stage—even though you're charismatic and confident in everyday life? Today's guest, McCall Jones, has spent her entire life on stage and in front of the camera. She's the founder of Charisma Hacking, an innovative system that helps entrepreneurs, speakers, and coaches tap into their most authentic, magnetic presence—without faking an "on-stage persona." In this episode, McCall joins Sean to reveal: Why "being yourself" is easier said than done—and the real steps to take so authenticity shines through The exact process she used to help Russell Brunson (Co-Founder of ClickFunnels) refine his sales videos and boost conversions How to harness "Emotional Triggers" to connect with audiences and spark them to take action The difference between energy and intensity—and how understanding each one unlocks your best performance A simple "warm open" technique that transforms stiff, awkward videos into engaging messages that people want to watch McCall's upcoming Charisma Hacking program, designed to help you level up your speaking, video presence, and storytelling for 2025 and beyond Whether you're an established speaker, an entrepreneur looking to scale, or simply someone who wants to master storytelling, you'll find golden nuggets in every minute of McCall's insights. She proves that you don't have to reinvent yourself—just lean into the uniqueness you already have, but do it strategically. Don't miss out on learning how to speak, sell, and inspire with genuine confidence—and watch your audience engagement soar. Key Topics: How McCall transitioned from child performer to helping entrepreneurs The secret to emotional alignment before hitting "record" Why "modeling" the wrong mentor can sabotage your authenticity Quick fixes to appear more confident—no matter your charisma style The "Warm Open" framework to overcome camera awkwardness Leveraging authenticity to differentiate your offers Turning your unique story into your ultimate selling advantage If you've ever wanted to captivate, persuade, and deeply connect with your audience—this episode is your roadmap. Resources & Links Mentioned: McCall Jones's Website: CharismaHacking.com Follow McCall on Social: @mccalljonesofficial (Instagram) Stay tuned for her upcoming Charisma Hacking program launch! Grab your headphones, pump up the volume, and get ready to unleash the hidden spark inside you that your audience has been waiting to see.

This episode is sponsored by:   Welcome to the Thinking Big Podcast! In this powerful episode, we explore the hidden layers of personal transformation. You'll dive deep with Sean Osborn as he shares his story of hitting rock bottom, discovering his purpose, and building a life aligned with his vision. This isn't just self-help fluff – it's a masterclass on how to break free from autopilot living and consciously design every aspect of your life. If you've ever felt stuck or unsure about what's next, this episode will give you the blueprint to unlock new levels of potential.   Key Takeaways: You can't stumble into greatness – Success requires a clear vision and deliberate action. Dream big and get specific – Write down the ideal version of yourself in detail to create a roadmap. It's okay to start small – Begin with what you do know and build your strategy from there. Success isn't a destination – It's about continuous growth and self-improvement. Surround yourself with supporters – Build an environment that nurtures your vision and growth. Challenges are part of the process – Growth requires pushing through obstacles, not avoiding them. Transformation benefits every area – From your career to relationships, becoming your best self impacts everything. Keep evolving – Once you reach one summit, you'll see new peaks to climb.   Step-by-Step Process for Creating Your Vision: Visualize Your Ideal Self – Close your eyes and imagine the person you know you can become. Describe Every Detail – What does their routine look like? How do they treat their body? What relationships do they cultivate? Write It Down – Put your vision on paper to give your subconscious mind a target to aim for. Break It Down into Actionable Steps – Set specific milestones, deadlines, and habits to develop. Take Consistent Action – Even small steps compound into big changes over time. Adjust as You Grow – Your vision will evolve, so stay flexible and keep expanding.   Quotes from the Episode: "You will never become your best self by accident." "A dream without a plan is just a wish, but a dream with strategy? That's a goal." "When you become the best version of yourself, it doesn't just change your career – it changes your life."     Connect with Sean Osborn at Thinking Big Coaching https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Be sure to check out your free 6 Human Needs Assessment https://www.thinkingbigcoaching.com/6needsassessment If you enjoyed listening, please take a second to rate the show on iTunes. iTunes reviews drive listeners to our shows, so let me know what you thought and subscribe using your favorite podcast player. It means a lot to me and to the guests!

This episode is sponsored by: Welcome back to the Thinking Big Podcast with Sean Osborn! In today's exciting episode, Sean takes us on a journey through one of his most incredible experiences. Imagine this: a secret archive containing hundreds of unpublished manuscripts and personal notes from none other than Napoleon Hill, the mastermind behind personal development. Sean recently had the privilege of exploring these archives alongside Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and James Hill (Napoleon Hill's grandson). What they discovered was like unearthing the blueprint to success—a framework of strategies that transformed Hill into a legendary entrepreneur. Sean introduces the PROMOTIONS Framework, a set of ten lessons distilled by Russell Bruson from Hill's secret works, offering actionable insights every entrepreneur can apply right now. From creating your core philosophy to mastering your marketing and distribution, this episode delivers golden takeaways. Grab your notepad and dive into the ultimate success playbook, straight from one of history's greatest minds! Key Takeaways: Philosophy Creation: Your content should be more than information—it should be a structured philosophy that guides your entire brand. Relentless Promotion: Creating is only half the journey. Relentless promotion is the key to getting your work into the hands of millions. Origin Story Mastery: Refine and retell your origin story until it becomes a powerful part of your brand's identity. Master Marketing: Understand the psychology behind why people buy, and become a master at selling your ideas. Own Your Distribution: Build your platforms so that you control how and where your message is distributed. Tailor to Niches: Adapt your core frameworks for specific audiences to increase impact and sales. Intense Partnerships: Collaborate with others who share your vision to scale your message. Optimize Frameworks: Continuously refine and perfect your methods to ensure maximum effectiveness. Never Stop Refining: Iteration is key—keep refining your message to make it stronger. Succession & Legacy: Plan for the future—how will your message and impact endure beyond you?   Quotes from the Episode: "Don't just create content—create a philosophy." "It's not enough to create something great; you have to promote it relentlessly." "Your origin story isn't just a nice-to-have; it's the foundation of your brand." Connect with Sean Osborn at Thinking Big Coaching https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Be sure to check out your free 6 Human Needs Assessment https://www.thinkingbigcoaching.com/6needsassessment If you enjoyed listening, please take a second to rate the show on iTunes. Every review helps drive new listeners to our show, so make sure you subscribe using your favorite podcast player!

This episode is sponsored by: In this episode of the Thinking Big podcast, Sean Osborn dives into the groundbreaking self-help technique developed by Emil Coué in the early 1900s. Known as the Coué Method, this simple yet powerful approach to autosuggestion has helped countless individuals improve their lives through the power of positive thinking and imagination. Key Points: Introduction to Emil Coué and his revolutionary work in self-help The core principle of the Coué Method: "Every day, in every way, I'm getting better and better" How to practice the method: Repeat the phrase 20 times, twice daily, with passion and energy The importance of imagination over willpower in personal transformation Real-life success stories of people overcoming various health issues using the method Coué's humanitarian approach to helping others through free clinics Listener Challenge: Try the Coué Method for one week: Repeat the phrase "Every day, in every way, I'm getting better and better" 20 times every morning and night. Commit fully and observe the results in your life. Connect with Sean Osborn https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Subscribe to the Thinking Big Podcast Remember, your new reality is waiting for you to create it. Think big, believe in possibilities, and take action!

This episode is sponsored by: Are you tired of feeling like you're sprinting on a hamster wheel, chasing dreams that always seem just out of reach? Buckle up, because Sean Osborne is about to flip your world upside down with mind-blowing insights on harnessing the power of clarity! 🧠 Inside This Episode: The shocking truth about why your goals keep slipping through your fingers Sean's embarrassing personal story that'll make you say, "OMG, that's so me!" The clarity compass: Your new north star for navigating life's chaos Why "going for it" might be the WORST advice you've ever received (and what to do instead) The counterintuitive approach to goal-setting that's about to revolutionize your life 🎢 Roller Coaster Moments: The Chaos Confession: Sean bares all about his recent massive goal face-plant. Prepare for serious second-hand embarrassment (and game-changing lessons)! The Pivot That Saved Everything: Discover how one simple shift turned a failing workshop into a runaway success. The Million-Dollar Mistake: Sean's cringe-worthy public speaking blunder that'll have you laughing (and learning). The Clarity Epiphany: The moment everything clicks, and you realize you've been doing it all wrong (in the best way possible). The Unstoppable You Emerges: Feel the rush as Sean reveals how to transform into a goal-crushing machine! 💣 Quote Bombs: "Creating chaos instead of clarity in your goals will push those dreams further and further away from your realization." 💥 "There is not a single person on this earth who still believes in their goal and just quits." 🤯 "Clarity is absolute power. When you have clarity, you have the ability to move mountains." 🏔️ 🦸‍♂️ Superhero Action Steps: Goal Audit: Unmask the chaos-creators lurking in your current goals Intuition Bootcamp: Flex that sixth sense muscle for razor-sharp decision-making Clarity Cleanse: Detox your dreams from confusion and realign with crystal-clear vision Slow-Motion Mastery: Implement changes with ninja-like precision, not bull-in-a-china-shop chaos Vision Guardian: Become the fierce protector of your dreams, balancing flexibility with unwavering focus 🎭 Who Needs This Episode? Dreamers stuck in the hamster wheel of "almost there" Go-getters who are going hard but getting nowhere Anyone who's ever felt like they're drowning in their own ambitious plans Professionals hungry for the secret sauce of unstoppable success YOU – because let's face it, we've all created a sh*t show at least once in our lives! Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Be sure to check out your free 6 Human Needs Assessment https://www.thinkingbigcoaching.com/6needsassessment

This episode is sponsored by: In this transformative episode, host Sean Osborn dives into the powerful concept of creating your own reality. Learn how to turn seemingly impossible dreams into tangible results through a practical, step-by-step process. Discover the secret to shaping your destiny and unlock your potential to live the life you've always imagined. Key Points The fundamental truth: Nothing is real until you make it real The journey from possibility to probability to reality Four key steps in creating your own reality: Belief Knowledge and experience Strategy and planning Action and adaptation Real-world example: Sean's journey from 270 pounds to completing an Ironman The importance of clarity in goal-setting Challenging and overcoming limiting beliefs The role of adaptability in achieving your goals Quotes "Nothing is real until you make it real." "How you do anything is how you do everything." "Why not me?" "First, you must do the thing, then you get the energy to do the thing." - Ralph Waldo Emerson Action Steps for Listeners Identify one area of your life where you want to create a new reality Write down your goals with crystal clarity Challenge your limiting beliefs - "Doubt it out!" Create a strategy, breaking down your goal into manageable steps Take one immediate action towards your goal Be prepared to adapt your approach as needed Resources Mentioned Think and Grow Rich (concept of success consciousness) Seven Layers Deep exercise (for challenging limiting beliefs) Connect with Sean Osborn https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Subscribe to the Thinking Big Podcast Remember, your new reality is waiting for you to create it. Think big, believe in possibilities, and take action!

This episode is sponsored by: In this riveting episode of the Thinking Big Podcast, Sean Osborn welcomes Joe Rivera, a true New Yorker with an inspiring story of redemption, resilience, and purpose. Joe's journey from the heights of Wall Street to the depths of addiction, and his incredible comeback, will leave you motivated to tackle your own challenges and embrace your potential. Key Discussion Points: Meet Joe Rivera: Joe's unmistakable New York charm and candid nature set the tone for this engaging conversation. How Sean and Joe met through the Heroic Public Speaking (HPS) program and the impact of public speaking on their lives. Joe's Journey: From making seven figures as a young stockbroker to losing everything due to addiction. The pivotal moment with "Johnny Connect" that introduced Joe to opiates, leading to his battle with substance abuse. The Wake-Up Call: Joe's harrowing experiences with overdose and the turning point when he decided to seek sobriety. The personal development event that reignited his desire to live and create a legacy. The Road to Recovery: The steps Joe took to rebuild his life, including taking responsibility for his actions and shifting his mindset. The importance of spirituality and aligning with a higher purpose in achieving true wealth and happiness. Living on Purpose: Joe's insights on what it means to live on purpose and how finding and fulfilling your assignment from a higher power can transform your life. The significance of legacy and creating a lasting impact on future generations. Creating True Wealth: Joe's mission to empower business owners and leaders to overcome their limitations and close the gap between spirituality and true wealth. The holistic view of wealth that encompasses emotional, financial, and spiritual well-being. Quotes to Remember: "From Park Avenue to park bench – it's been one hell of a ride, but I wouldn't trade the lessons learned for anything." "Living on purpose means aligning with your higher assignment and adding value to others' lives." Actionable Takeaways: Reflect on your own journey and identify moments of clarity that have guided you towards your purpose. Embrace responsibility for your actions and recognize the power of your story in shaping your reality. Consider what legacy you want to leave behind and take steps to ensure it reflects your true self and purpose. Connect with Joe Rivera: Website: https://www.withjoerivera.com/ Free Resource: Get Joe's Three Secret Pillars to Creating True Wealth by texting "Reforged" to 646-495-9867. Think about what you would do if you only had one year left to live. How would you spend your time, and what legacy would you want to create? Share your thoughts with us on social media using #ThinkingBigLegacy. Connect with Sean Osborn: https://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/ Start taking massive, persistent action today. Refuse to stop until you achieve your goals. When you do, share your story with Sean — your biggest fan — and inspire others with your success. Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us continue delivering impactful content to help you think big and live even bigger. Thank You for Listening: I appreciate your support and dedication to personal growth. Keep pushing forward, and remember — you have the power to achieve greatness through persistence.