The Bloom & Grow Show with Amber Housley

Taylor Swift's candid New Heights podcast interview wasn't just entertaining — it was a masterclass in brand-building, creativity, and focus. In this episode, I'm breaking down four powerful takeaways you can apply to your business right now, from protecting your mental space to designing unforgettable customer experiences.   You'll learn how to: Ruthlessly focus on your craft and cut the noise Infuse your "signature moves" into your brand Protect your joy with offline hobbies Create immersive, joy-fueled experiences that turn customers into raving fans   Whether you're a Swiftie or not, this episode will inspire you to step into your next era with intention and creativity.   🎟 Join me at Bloom & Grow Live this September: amberhousley.com/bloomandgrow

In today's episode, I'm sharing a secret that's been a game-changer in my business—why physical brand touchpoints are the most powerful tool you're probably not using yet. If you're tired of the digital noise and content overload, I'm going to show you how sending something physical—whether it's a simple postcard or a branded journal—can make your brand unforgettable. I'll walk you through why these touchpoints build stronger connections, boost loyalty, and increase customer lifetime value. I promise you don't need a fancy shipping department or a design degree to get started. Tune in to learn how to make your brand stand out in a noisy world!   Resources Mentioned: Masterclass Replay & Let's Get Physical Program: amberhousley.com/awesome Instagram: @amberhousley

In this behind-the-scenes solo episode, I'm catching you up on the past few weeks of life and business—from Inspired Retreat magic, to missed flights, to what's ahead for the summer. I'm sharing the power of rinse-and-repeat systems, what's working in my offers right now, and why I'm craving clarity heading into the season. If you've been juggling all the things, this one's for you. 🔗 Learn more about the Summer Virtual Retreat: amberhousley.com/summer 🔗 Save your seat for Inspired Retreat: amberhousley.com/joininspiredretreat

In this episode, I'm joined by my long-time friend, Jessica Turner, author of I Thought It Would Be Better Than This. Jessica shares her journey of navigating personal and professional disappointments, including the life-altering challenges she faced during her marriage. We discuss how to handle life's unexpected turns, how to process disappointment, and the tools we can all use to rebuild a life we love. If you've ever felt like life didn't turn out how you expected, this episode will speak to you. Resources Mentioned: I Thought It Would Be Better Than This book: JessicaNTurner.com Follow Jessica on Instagram: @JessicaNTurner

In this episode, I'm joined by the incredible Mary Marantz, author of Underestimated. Mary and I dive into her inspiring journey—from growing up in a trailer to attending Yale Law School—and explore the power of overcoming perfectionism, managing fear, and embracing slow growth in business. Mary shares insights from her book, including how fear shows up in different forms and how to overcome it to unlock your potential. If you've ever felt stuck or underestimated, this episode is a must-listen!   Resources Mentioned: Underestimated book: namethefear.com Achiever Type Quiz: achieverquiz.com Follow Mary on Instagram: @marymarantz

Today's episode is a little more vulnerable than usual. I'm sharing a real moment from my day when I'm not feeling like myself and how I work through it. If you've ever had a day where everything feels off, this one's for you. I'm talking about simple tools I use to navigate these low moments—everything from acknowledging how I feel to shifting my mindset. If you're in the middle of a "not-so-perfect" day, I hope this episode gives you some comfort and practical strategies to feel a little better.

In today's episode, I'm recording live from the middle of my sold-out Inspired Retreat just outside Nashville, where dreams are blooming and new connections are being made. I'm sharing why now is the perfect time for you to host your own transformational retreat, no matter where you're at in your business. Whether you're just starting out or already have a thriving business, I'll show you why connection — not content — is the key to building a lasting impact. And if you're feeling inspired, don't miss out: enrollment for the Signature Retreat System closes tonight!   Head on over to amberhousley.com/signatureretreat to grab your spot today before the doors close.

In this episode of The Bloom & Grow Show, I sit down with my friend Laylee Emadi, host of the Creative Educator Conference, to dive into all the behind-the-scenes magic that goes into hosting a successful event. This is Laylee's return to the podcast (check out episode 140 for more), and today we're talking about her conference's journey from its beginnings in 2020 to this year's incredible event that I attended just a few weeks ago. Laylee shares the vision behind it, her venue choice, the challenges of planning, and how she navigates the logistics of hosting such a dynamic event.   Resources Mentioned: Creative Educator Conference: https://layleeemadi.com/conference Signature Retreat System: amberhousley.com/retreatclass   If you're thinking about hosting your own event, retreat, or conference, this episode is full of gems for you to take into your own planning!

In today's episode, I'm sharing the full replay of my free masterclass, The Retreat Effect. If you're ready to stand out in your business, build deeper connections, and create unforgettable experiences, this class is for you. I'm diving into why connection — not more content — is the key to success in 2025 and how hosting retreats, whether in-person or virtual, can be a game-changer for your business. Plus, find out about my Signature Retreat System program, which is open for enrollment through April 30th!   Resources Mentioned: Signature Retreat System: amberhousley.com/signatureretreat

In today's episode, I'm diving into the mindset shift every business owner needs for 2025: moving from a content-driven strategy to a connection-driven strategy. I'm sharing why real human connection is the true business advantage this year, how retreats are the perfect way to create transformation, and why it's not about content but about experiences that make people feel seen and heard. Plus, I'm giving you the inside scoop on my Signature Retreat System, open for enrollment until April 30th! Resources Mentioned: Signature Retreat System: amberhousley.com/signatureretreat

In this episode, I'm diving into the most common fears and objections that hold people back from creating transformational retreats. Whether it's an in-person or virtual retreat, I'm sharing the mindset shift that helped me take the leap and host my first event—and how you can too, even if you don't have a big audience. If you've been dreaming about hosting a retreat, this episode is for you!   Resources Mentioned: The Retreat Effect Masterclass Replay: amberhousley.com/retreatclass Signature Retreat System: amberhousley.com/retreatclass

In today's episode, I'm exploring the idea that instead of chasing algorithms, you should focus on creating deep connections with your audience. With so much content flooding the internet, it's easy to get caught up in the noise. But what if you slowed down and created transformative experiences that people couldn't stop talking about? I share insights from my recent Coterie Mastermind Beach Retreat and discuss why connection is the key to building loyalty and trust in your business.   Resources Mentioned: The Retreat Effect Masterclass (April 16th): amberhousley.com/retreatclass Coterie Mastermind: amberhousley.com/coteriemastermind

In today's episode, I'm taking you behind the scenes of my recent Coterie Mastermind Beach Retreat. I share the power of hosting intimate, well-curated retreats, and how this event reminded me of the deep connections and transformations that can happen when we gather together. You'll hear how I've refined my retreat process over the years and why retreats—whether big or small—offer incredible value for both hosts and attendees.   Resources Mentioned: The Retreat Effect Masterclass (April 16th): amberhousley.com/retreatclass Coterie Mastermind: amberhousley.com/coteriemastermind

After a break from the podcast, I'm back to share some personal updates and how life's challenges led me to rethink my business planning. I talk about embracing more flexibility in my approach, starting a new creative outlet with Sweet Life Letters on Substack, and setting meaningful intentions with my word of the year, Golden, and my spring word, Open. Join me as I reflect on life's seasons and the freedom that comes with embracing change.   Resources Mentioned: Sweet Life Letters on Substack: sweetlifeletters.substack.com Spring Virtual Retreat Replay: amberhousley.com/spring Retreat Planning Masterclass: amberhousley.com/retreatclass

Welcome to summer in the Bloom & Grow Show! Today I'm sharing tips and strategies for growing and thriving in your business during this busy season. I encourage you to embrace the summer season for content creation, hosting summer sales or events, planning for the future, connecting with your community, refreshing your brand, focusing on personal growth, creating summer-themed products, enhancing customer engagement, optimizing operations, and preparing for the back-to-school season.   Takeaways: • Embrace the summer season for your content creation by incorporating seasonal themes, colors, and visuals. • Host a summer sale or event to drive engagement and boost sales. • Use the summer season to plan for the future, including Q3 and Q4 schedules and goals. • Connect with your community by creating opportunities for networking and socializing. • Refresh your brand by updating your website, social media profiles, and other branding elements. • Focus on personal growth and self-care during the summer season. • Consider creating summer-themed products or offerings to align with the season. • Enhance customer engagement through contests, giveaways, and encouraging user-generated content. • Optimize your business operations by streamlining processes and implementing new tools or systems. • Start preparing for the back-to-school season by planning campaigns and content that cater to the energy and needs of this time.   Resources Mentioned In This Episode: Join my Blooming Business Inner Circle: https://amberhousley.com/innercircle Learn more about Bloom & Grow Live: https://amberhousley.com/bloomandgrowlive  

In today's episode, I'm sharing all about my pre-retreat preparation process and how I shift from a business-focused mindset to a warm and welcoming hostess mindset. I'll take you behind the scenes of what I'm doing to prepare for Inspired Retreat, ensuring that when my attendees arrive, I'm ready to create a fantastic experience for them.   Highlights & Takeaways:   • Shifting Mindsets: I discuss the importance of transitioning from focusing on business priorities to creating a welcoming atmosphere for retreat attendees. • Engaging Pre-Retreat Communication: I share strategies for connecting with attendees beforehand to build anticipation and community, such as using Voxer, sending personalized emails, and thoughtful gifts. • Strategic Planning and Logistics: I talk about having a "get it done" attitude, making decisions, and staying within budget, as well as the importance of a lean schedule leading up to the retreat. • Creating a Cohesive Experience: I highlight how I design tablescapes, incorporate themes, and prepare my team to ensure a smooth and welcoming retreat experience.   Resources Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop   Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight   Learn More About Inspired Retreat: amberhousley.com/inspiredretreat  

In today's episode, I dive into the top 10 budget busters that retreat hosts face and how to avoid them. From choosing the right location to managing food and swag costs, I share practical tips to help you stay profitable while delivering an amazing retreat experience. Whether you're a seasoned host or planning your first event, these insights will set you up for success.   Key Takeaways: Location Selection: Opt for budget-friendly destinations that align with your retreat's theme. Room Blocks: Approach room blocks cautiously to avoid unnecessary costs. Budgeting: Know your break-even number and track expenses closely. Food Costs: Be strategic with meal planning to minimize waste and expenses. Hotel Expenses: Understand all potential costs associated with your venue. Team Expenses: Budget for your support staff's travel and accommodation. Swag: Choose meaningful and cost-effective swag items. Alcohol: Use drink tickets to control alcohol consumption and costs. Event Size: Start small to manage costs and gain experience. Self-Care: Prioritize your well-being to ensure a successful event.   Links: Join my Free Mastering Retreats Workshop Series: amberhousley.com/retreatworkshop Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight  

Dive into the power of retreats in building community and creativity. On today's episode I welcome Christen Phillips, the creative force behind I See Stars Quilting, to share her journey from starting a modern quilting blog to hosting sold-out retreats that bring women together in creativity and connection. Discover how Christen's retreats have transformed her business, deepened her community, and inspired attendees to embrace their quilting passion.   Key Takeaways: From Blog to Business: Christen's evolution from starting a quilting blog to creating a thriving community. Retreat Inspiration: How attending Amber's retreats influenced Christen's approach to her own events. Overcoming Challenges: Lessons learned from hosting the first retreat and the importance of personal touches. Community Impact: The role of retreats in fostering connections and confidence among attendees.   Links Connect with Christen: iseestarsquilting.com YouTube: I See Stars Quilting Instagram: @iseestarsquilting   Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop   Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight  

Welcome to the realities of planning and hosting retreats. In this episode, I'm taking you behind the scenes, sharing my personal stories, including the highs, the lows, and the lessons learned from over a decade of event planning experience. Combined with a bit of humor, the insights I provide in this episode offer a valuable look into the complexities and rewards of retreat planning. My emphasis on authenticity, community, and self-care offers inspiration for anyone looking to create impactful and memorable events.   Highlights: • My extensive background in event planning, from college days to working in the wedding industry to hosting my own retreats • The importance of managing attendee expectations and logistics, including accommodation challenges and the impact of swag size • The significance of retreats in my business strategy, highlighting their role in my value ladder and the potential for generating revenue • Creating a cohesive experience for all attendees, regardless of their investment level, and the power of community in my events • Personal stories of challenges I faced, such as managing swag orders, vendor issues, and accommodation logistics at Inspired Retreat • The importance of self-care and setting boundaries as an event host to maintain energy and focus   Key Takeaways: • Retreat planning involves a delicate balance of logistics, attendee expectations, and creating a memorable experience. • Swag size matters: consider the practicality of gifts for attendees who have to travel. • Music sets the tone: invest in a good DJ or carefully curate your playlist to enhance the event atmosphere. • Accommodation choices can significantly impact attendee experience; consider options carefully. • Retreats are not one-off events but part of a larger business strategy that can lead to significant revenue and deeper connections with your audience. • Self-care is crucial for event hosts to maintain their energy and provide the best experience for attendees.   Links: Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop   Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight   Discover the Blooming Business Inner Circle: amberhousley.com/innercircle   Start Your Coaching Journey With Me: amberhousley.com/mastermind

Today I had the extreme pleasure of chatting with my good friend, Cathy Olson, of Funnel Gorgeous. Join me as we follow her journey from a design business start-up to co-founding a multi-million dollar company. We discuss the importance of authenticity and building a community of like-minded individuals, and our experiences hosting retreats and conferences. Cathy shares the details of the recent Funnel Gorgeous Retreat, a small, intimate event that focuses on deep connections and valuable content. We also touch on the logistics and challenges of organizing events, including shipping swag and managing attendee expectations. Cathy emphasizes the importance of adapting to unexpected changes and finding creative solutions.   Takeaways * Authenticity is key in building a community of like-minded individuals. * Hosting retreats and conferences can create deep connections and valuable content. * Logistics, such as shipping swag and managing attendee expectations, can be challenging but important to consider. * Creating a balance between work and play during events can enhance the attendee experience. * Embrace unexpected changes and find creative solutions to make the best of challenging situations. * Join supportive communities to connect with like-minded individuals and receive valuable advice and assistance.   Links Connect with Cathy on Instagram: instagram.com/loveinspired Learn more about Funnel Gorgeous: funnelgorgeous.com Try FG Funnels for your business: amberhousley.com/fgfunnels Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight