Media Sales Mastery

Why are so many media companies losing their direct sales teams, and what is it costing them?In this episode, Jamie Wood (Global Sales Director at Boost Media International and host of the Media Sales Mastery Podcast) delivers his keynote, The Strange Death of Direct Sales. He tells the story of how direct sales got pushed aside and what the industry broke along the way. He also explains why rebuilding a well-resourced direct team is the biggest growth lever media companies have.Watch the full keynote on YouTube: https://www.youtube.com/watch?v=0vH-SRlg0Qw&t=16sMore from Media Sales Mastery: mediasalesmastery.com.au#MediaSales #SalesLeadership #DirectSales #Radio #Advertising

There’s a gap opening up in sales teams everywhere. Leaders are coaching the way they were coached, “get out to market, pick up the phone, do more activity”, and a new generation of sellers isn’t responding. Jacqui La’Brooy, CEO of Urban List, has sat in the sales leader’s chair and now manages the people who do. She joins Jamie to unpack what’s actually changed, which parts of the old playbook still matter, where AI helps and where it hurts, and how to lead the sellers you actually have. Practical, tactical and built for any sales leader who has said “just pick up the phone” and wondered why nobody did.https://partnerships.theurbanlist.com/2-0_research-and-insights/Connect with Jacqui on LinkedInhttps://www.linkedin.com/in/jacqui-la-brooy-a8a08a34/Connect with Jamie on LinkedIn⁠https://www.linkedin.com/in/jamie-wood-1b824017/

There’s a problem that plagues sellers the world over, they’ve run out of reasons for a client to give them their time. Tegan Kirkby, founder of Marble Strategic Advisory, joins Jamie to unpack why “just checking in” has stopped working, how to turn data into a point of view a client actually values, and how to build a sales story strong enough to open the door and get you chosen. Practical, tactical and built for any seller who wants a better answer to the question every client is silently asking: “Why should I meet with youagain?” Connect with Jamie on LinkedInhttps://www.linkedin.com/in/jamie-wood-1b824017/Connect with Tegan on LinkedIn & via her website⁠https://www.linkedin.com/in/tegan-kirkby/⁠https://wearemarble.com.au/ 

Brendon Cook shares the origin story of founding Australia’s largest and most successful out of home company. Check out The Out of Home Advantage for the full interview.Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/Brendon Cook's LinkedIn: https://www.linkedin.com/in/brendon-cook/

In this new series we explore different media verticals and some of the specific nuances of selling them.  First off we have OOH with the father of out of home in Australia (and beyond) Mr Brendon Cook. Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/Brendon Cook's LinkedIn: https://www.linkedin.com/in/brendon-cook/