mConnexions Marketing Minute

How’s that new year’s resolution going? By now, statistics show that nearly 75% of people (or more) have ditched their resolutions. One theory? It's not because of the commitment to make a change, but because a resolution is not the same as a well thought out plan. So, if you’ve already ditched your resolution — here's a better idea. In this episode of the mConnexions Marketing Minute podcast, host Julie Holton talks about how to set goals and actually reach them.

Let’s take a mini time-out from marketing — to talk about operations. Before we can execute a good marketing strategy, entrepreneurs need structure and organization to successfully launch and grow. Whether you are starting a new business or going through a period of growth, your business is only as strong as the foundation you build — especially as you grow and scale. Host Julie Holton shares more in this week’s mConnexions Marketing Minute Podcast.

There is one key component behind every successful marketing campaign — good content. Whether you’re putting together digital ads, social media content, or a multi-media marketing campaign, with the right content, you can establish trust, build relationships, and produce quality leads. In this episode, host Julie Holton of mConnexions talks about the rule of thirds to create balanced content.

Who wants to get a 4400% return on investment? $44 for every dollar spent? Yes, please! In this episode of mConnexions Marketing Minute, Julie Holton talks about email marketing and automation. Don’t believe anyone who tells you email marketing is dead. It’s alive and well — when done right.

So you want to start a blog! Or — you have a blog and it hasn’t taken off yet. There hundreds of tips out there if you just Google what to do... But who has time for that? In this episode, Julie Holton breaks it down to just three things... The only three business blogging tips you really need to succeed.

If your Instagram numbers have taken a hit, you’re in good company. Changes in the algorithm mean we need to work to get those numbers back. In this episode, host Julie Holton focuses on the most important component of growing your following.

Storytelling is a powerful tool. It gives us the ability to reach out and connect through words. But you don’t have to be a writer – or even love writing – to become a good storyteller. In this episode, host Julie Holton talks about the difference between being a good writer and being a good storyteller. 

Think of the best speaker you’ve ever heard. The best podcaster. The best newscaster. The best friend who’s just a wealth of knowledge. They all have one thing in common: their position as a thought leader. You can have that expertise and authority. When done right, thought leadership can build you personally and strengthen your brand, but you must do it strategically to do it successfully. In this episode, host Julie Holton shares four tips to build your thought leadership.

What's in a name? When we're talking about marketing or branding, it's safe to say, everything! In this mConnexions Marketing Minute, host Julie Holton gives six tips for choosing the right name when launching a new blog, podcast, or marketing campaign.

‘Tis the season for holiday marketing! It’s an important time of year for businesses. Which means there’s no time to waste on tactics that don’t work. In this episode of the mConnexions Marketing Minute podcast, host Julie Holton debunks three holiday marketing myths.

Corporate culture has become a popular umbrella term for the collective experience within the workplace. And it’s getting attention because it deserves it – a thriving culture can be an incredible asset, and a negative culture can be a company’s detriment. But how does a company create a positive culture? Stephanie Barnhill guest hosts this episode of the mConnexions Marketing Minute.

For some of us, Alexa and Siri are like extended family. They turn on our lights, dial our phone, and reorder dog food on Amazon. Are they also helping promote your business? In this episode of the mConnexions Marketing Minute podcast, host Julie Holton shares five areas to focus your efforts for voice search optimization. 

Your reputation is only as strong as your client’s last experience with you. How are you ensuring that every client experience is good? Not only does that experience make your clients happy  — but it improves your bottom line. In this episode, Julie Holton shares 5 ways to create a great client experience.