CIM Marketing Podcast

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series. Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content.  This podcast will:• Explore how Sky creates winning marketing campaigns for its shows• Reveal how Sky leverages third-party media to create shared audience experiences• Look at how innovation pairs with traditional red‑carpet moments in the Sky marketing mix Whether you work in entertainment, brand marketing, or are simply curious how today’s biggest TV hits break through the noise, this episode gives you an inside look at the process, from first green light to global launch and beyond. Want to know more? Check out the CIM Content hub now for all things marketing. Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing.  Get ready for an inside look at how TV shows are marketed, from green light to global launch.  Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

We’re back with a brand-new season of the CIM Marketing Podcast!This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape.In this episode, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social. They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance. Together, they’ll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world.Tune in to hear more about:·         Shifting global trends in digital behaviour, and why they matter ·         Lessons learnt from global brand campaigns ·         How to stay creative and distinctive at scale ·         Working with algorithms, not against themIf you want to build a brand that stands out, this episode is for you. Want to know more? Check out the CIM Content hub now for all things marketing.Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms.If you want to build a brand that thrives on creativity, this episode is for you.Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Tune in to learn:• Why AI adoption fails in many organisations—and how to unlock real ROI• How agentic AI and conversational search will disrupt traditional search models• Why hyper-personalisation is becoming business-critical for growth and retention• The ethical, operational, and data governance guardrails needed to balance automation and human augmentation If you’re a CMO, marketing strategist, digital leader, or innovation-focused creative, this episode is your roadmap to thriving in a prompt-driven, AI-first future. Want to know more? Check out the CIM Content hub now for all things marketing.Thanks for listening to this season, if you have any thoughts or topics you'd like us to cover, get in touch with us at podcast@cim.co.uk

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising.Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else.With practical advice, frameworks for channel selection, lessons from paid search and affiliate marketing, and insights into why copying competitors can sometimes be the smartest move, this is a must-listen for all digital marketers. Schultz also explores the future of marketing in an AI-driven world, revealing how AI is reshaping creativity, analytics, and team structures, and why marketers who fail to embrace AI risk being left behind.Want to know more? Check out the CIM Content hub now for all things marketing.

Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week.Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology. In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways technology is reshaping consumer psychology and giving marketers new means for engaging with their customers. We’re welcoming leading experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science, to dissect the biggest and fastest shifts happening in the industry right now. They’ll be highlighting the significant changes in consumer behaviour, especially the increased engagement with technology, and discuss the enduring importance of understanding consumer search behaviour, which has diversified beyond Google to include multiple platforms and social communities. Our experts will also discuss the critical need for marketers to strategically balance budgets, invest in robust audience research, and design campaigns for human behaviour rather than simply for algorithms. In this episode, we will:Explore the major recent shifts in consumer behaviourShow why marketing should be designed for humans not algorithmsReveal why friction can be good as well as badWant to know more? Check out the CIM Content hub now for all things marketing.

In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and giving marketers an entirely new playbook. We’ll be welcoming experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science on to the show to discuss the biggest changes happening in marketing right now. We’ll also be sharing insights around how social and search are changing and share why understanding consumer psychology is the ultimate competitive advantage for marketers.  Don't fall behind, tune in to learn how to connect authentically with customers in a world driven by algorithms. This podcast will:Explore the major recent shifts in consumer behaviour  Show why marketing should be designed for humans not algorithmsReveal why friction can be good as well as bad                                                                                              Can’t wait for Thursday’s full episode? Check out the CIM Content hub now for all things marketing.

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.  He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands.   This podcast will:• Reveal why AI marketing will help small firms catch up with major corporates• Explore how technology will relieve marketers of time-consuming mundane jobs• Highlight why marketers are unwise to rely on LLMsWant to know more? Check out the CIM Content hub now for all things marketing.

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.  He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands.   This podcast will:• Reveal why AI marketing will help small firms catch up with major corporates• Explore how technology will relieve marketers of time-consuming mundane jobs• Highlight why marketers are unwise to rely on LLMsCan’t wait for Thursday’s full episode? Check out the CIM Content hub now for all things marketing.

The CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing, including a special live recording at the CIM Business Centre this November. In this episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance.  Together, they’ll demystify AI for marketers and share practical strategies and insights into best practice to help you harness AI’s potential responsibly.  Whether you’re just starting out or looking to upgrade your AI approach, this episode is packed full of insights to help you get the most out of this technology.  This podcast will:Provide guidance on practical AI implementation strategies Cover the key ethical concerns and compliance requirements when using AI in marketingOffer actionable tips to make your AI use more effective and aligned with best practices Want to know more? Check out the CIM Content hub now for all things marketing.

The CIM Marketing Podcast is back! Our first brand-new episode is launching on 2nd October! In this season, we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing. In our next episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance.  Together, they’ll demystify AI for marketers and share practical strategies and insights into best practice to help you harness AI’s potential responsibly.  Whether you’re just starting out or looking to upgrade your AI approach, this episode is packed full of insights to help you get the most out of this technology.  Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

Unlocking the power of influence.  In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks. Together, they unpack the strategies you need to know to build authentic influencer partnerships, leverage AI and identify the right creators to drive brand growth. From micro-influencers to brand safety, this episode is packed with actionable insights for marketers looking to stay ahead of the curve and create high impact partnerships This podcast will:  • Explore the key trends in influencer marketing • Reveal the power of niche and micro influencers • Show how to respond when influencers go rogueWant to know more? Check out the CIM Content hub now for all things marketing.

Unlocking the power of influence. This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) getting the relationship right.Tune in to uncover the practical secrets behind building high-impact partnerships, managing influencer relationships and protecting your brand. Plus, top tips on how to find an influencer that aligns with your brand values and why authenticity is key for growth.Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos. This podcast will: Reveal why CMOs struggle to secure a seat at the top tableShow why marketers must be strategists as well as storytellers Explore the key tips for bring marketing to the heart of the company Listen now to find out more. Gain even more insights into marketing topics on the CIM Content hub now.

In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.  

Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst, alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Discover key insights from the recent CIM study, originally featured in our "Big Conversation," and learn actionable strategies for marketers to elevate the profession's reputation.Plus, get a sneak peek at the exclusive content in the latest issue of Catalyst where we cover everything from navigating cookie compliance to the intricacies of pharmaceutical marketing. Don't miss our inspiring profile on Simon Gunning, CEO of CALM, whose remarkable career journey from music management and BBC executive roles to leading a digital ad agency – highlights the power of partnerships and creativity in driving cultural change.This podcast will:Preview the new issue of Catalyst magazine Explore why marketing is facing a professionalism crisisShow why innovation in marketing is a risky business  

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge. This podcast will:Show how great ideas can become great marketing booksReveal marketing authors’ tips for writing your own bookHighlight recommended reads from expert marketing writers