The Content 10x Podcast

How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it. Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations. In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B2B Content Operations Benchmark - a free assessment for B2B content and marketing teams that replaces the original Content 10x Repurposing Effectiveness Scorecard, which launched over three years ago. Amy walks through what’s changed, why the original scorecard needed a complete rebuild, and what the new benchmark covers. She also makes the case for why benchmarks and assessments are often underused content formats in B2B and why building one could be one of the smartest content investments your team makes. Listen to find out: Why we retired the original Content 10x Repurposing Effectiveness Scorecard after over three years, and what made it the right time to rebuild How the B2B Content Operations Benchmark goes further than the original, and why the scope had to expand What each of the three benchmark categories covers - Content Strategy & Planning, Content Operations & Technology, and Team Capability & Culture - and the personalized report that is shared with participants Why a structured diagnostic can be one of the most useful things a B2B content team can create - especially when making the case for resources or change Ways that you can repurpose a benchmark/scorecard and how they can power a content engine A preview of the upcoming 7-episode content strategy series covering connecting content to revenue, competitor analysis, core messaging, channels and formats, distribution and repurposing, and measurement and KPIs Important links & mentions: Take the free B2B Content Operations Benchmark: https://www.content10x.com/benchmark Blog post about this episode: https://www.content10x.com/353 Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a content agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She’s also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter

What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there?Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand.In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast – a show that we have the pleasure of working on at Content 10x. From scrapping the original concept to building a LinkedIn presence that's become a genuine awareness magnet, Jess shares how personality, specificity, and a smart content strategy combine to make a show that really stands out.Find out:Why Jess scrapped the original podcast concept and started over from scratchThe show's purpose: arming marketing leaders with how to have better conversations with their CEOs and solve problemsHow she named every episode like a Seinfeld script - and why that specificity worksThe decision to record in-person and how it transforms chemistry and production qualityHow LinkedIn personal branding has become Vector's most powerful awareness channel How encouraging the whole team at Vector to post has amplified their reachThe planned and surprise benefits of a strong B2B podcast How 'Vector-on-Vector' — using their own platform in their own marketing — has become their best proof pointWhat's coming next for Vector in 2026, including the “Ghost Tour Tour” and season 3 of the showImportant links & mentions:Jess on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/Vector’s Website: https://www.vector.coVector’s podcast This Meeting Could’ve Been A Podcast: https://vector.transistor.fm/people/jess-cookVector episode Josh Overthrows Jess and Gets Cancelled: https://vector.transistor.fm/episodes/josh-overthrows-jess-and-gets-canceledContent 10x Podcast Episode 302: How to Maximize Content with a Small Team with Jess Cook: https://www.content10x.com/302Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

People trust people over one-size-fits-all messaging and logos.Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen.In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder of Tribal Impact, to discuss the importance of gaining cultural buy-in for employee-led content to make a real long-term impact.In this conversation, we discuss:Why people trust content from their peers over traditional brand messaging.The importance of building and nurturing employee trustWhy today’s buyers and consumers want to know the person behind the brandHow to measure growth ‘what good looks like’ with employee-led contentThe reasons why you should view LinkedIn as a networking platform instead of a marketing platformHow to shift your cultural mindset and treat your employee-led program as a sustainable initiative, not a one-off campaignImportant links & mentions:Our main series blog post on ‘Why Employee-Led Content Is the Biggest B2B Advantage in 2026’: https://www.content10x.com/why-employee-led-content-is-the-biggest-b2b-advantage-in-2026/Sarah on LinkedIn: https://www.linkedin.com/in/sarahgoodall/Tribal Impact’s Website: https://www.tribalimpact.comAmy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Each of your employees is a potential content marketing, brand-building, lead-generating goldmine.But to tap into this opportunity, you need to move away from using a one-size-fits-all strategy.In this episode of The Content 10x Podcast, host Amy Woods talks about why it’s important to give up some control, avoid using the same approach for everyone, and help employees show up online in a genuine way.Amy shares why it’s better to ditch forced formats and scripts, discusses ways to build trust with different messages, and explains how to set up systems that empower unique voices to show up in multiple ways.If you want to add employee-led content to your brand strategy, this episode is for you! But before you jump in, check out episodes 348 and 349 for part one and part two of our content deep dive.Find out:What types of content and messaging work best on LinkedInHow to help employees feel confident posting onlineHow to create systems that support employee content at scaleWhere to find inspiration for LinkedIn postsWhy it's important to analyze what is getting attention onlineImportant links & mentions:Episode 347: Why Not All Content Works Everywhere (And Why That’s a Good Thing) https://www.content 10x.com/347Episode 348 (Part 1): Why Employee-Led Content is the Biggest B2B Advantage https://www.content 10x.com/348Episode 349 (Part 2): How to Build an Employee-Led Content System That Actually Works https://www.content 10x.com/349Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

When companies invest in employee-led content they must not treat it as a short-term campaign – that’s a recipe for disappointment.This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a way that lasts.Amy explains the differences between employee activation on LinkedIn, employee-generated content, and employee advocacy. She also covers how these pieces fit together without forcing people to post or stripping out their voice.If you’re thinking about building a content strategy that expands your brands reach and facilitates authentic connections, this is a great place to start.Find out:What an employee activation program on LinkedIn looks like in practiceHow to identify the right employees to take part and represent your brandWhy the first 3-6 months are often messy (and why that’s normal)What to measure early on, and what takes longer to have an impactWhat employee-generated content and employee advocacy looks like in practiceHow employee-led content can extend beyond LinkedIn into podcasts, events, and interviewsImportant links & mentions:Episode 348 (Part 1): Why Employee-Led Content Is the Biggest B2B Advantage in 2026: https://www.content10x.com/348Episode 350 (Part 3): How to Enable Employee-Led Content Without Forcing It: https://www.content10x.com/350Episode 343: Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/why-smart-companies-are-investing-in-their-leaders-personal-brands-with-ash-jones/#Get the Most Out of Your Guest Appearances: https://www.content10x.com/repurpose-appearance/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/interview-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Trust has always been one of the hardest things to earn in B2B marketing. As content volumes have increased, that challenge has only grown. When buyers are surrounded by more posts, more articles, and more opinions than ever before, it becomes harder to know who to believe and who to ignore.In this episode of The Content 10x Podcast, Amy Woods talks through why people-led content is something you cannot afford to ignore in 2026. After years of higher output and faster production, and with AI making it easier than ever to scale, buyers are paying closer attention to who is speaking, not just what is being said. Experience, judgement, and credibility now carry more weight than polish.This episode focuses on the ‘why’ behind people-led content – specifically employee-led content in B2B. Amy explores why trust feels harder to earn today, why human voices are starting to outperform brand-led messaging, and why this shift reflects buyer behaviour rather than a passing trend.If you’re thinking about how to build credibility, engage your audience, and push your brand further without adding to the noise, this episode will help reframe how you approach visibility and trust in B2B marketing.Find out:Why trust has become the real constraint in B2B marketingHow AI-driven scale has changed expectations (and buyer skepticism)Why people now trust individuals more than brandsWhat “people-led content” means in a B2B contextWhy this shift is unavoidable for brands that want to stand out in 2026Important links & mentions:Episode 349 (Part 2): How to Build an Employee-Led Content System That Actually Works: https://www.content10x.com/349Episode 350 (Part 3): How to Enable Employee-Led Content Without Forcing It: https://www.content10x.com/350Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In this first episode of 2026, Amy Woods makes the case for one word that should guide your B2B content decisions this year: intent.Because while AI has made it easier than ever to publish at speed, a volume-first approach often creates content that is lacking purpose and feels generic (and gets ignored).Amy explores why audiences show up with different mindsets on different platforms, why one-size-fits-all repurposing rarely works, and how getting clearer on your intent (engagement, clicks, DMs, shares, leads) helps you create content that performs better - and feels more natural to make.If you want a smarter content repurposing strategy in 2026, start here.Find out:Why not all content works everywhere (and why that should never be the goal)How platform intent changes audience behavior (even when it’s the same person)How to repurpose the same idea in different ways without copy/pasting across channelsTips for matching your marketing intent to platform intent so you measure success properlyHow three simple questions can improve your content decisions instantlyImportant links & mentions:Blog post related to this episode: https://www.content10x.com/347Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What happens when you plan your content strategy around the end result, but stay flexible enough to pivot when the data comes in? Amy Higgins, Senior Director of Content Strategy at Cloudflare, has mastered this approach.In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader with extensive experience building and scaling content teams that drive measurable impact across brand, demand, and thought leadership.At Cloudflare, Amy leads a team producing everything from large-scale research reports to blogs, podcasts, and video content, turning one core asset into hundreds of derivative pieces across channels and regions.In this conversation, Amy shares:How to plan a survey with the end content in mindWhy cross-functional collaboration (product, sales, regional marketing, analysts) is essential for stronger insights  How to stay flexible and adjust your plans based on what the data actually tells you.The unexpected benefits of prioritizing quality over volume, even if it reduces the dataset What to measure, and how, once your survey-based content starts going live Important links & mentions:Amy Higgins on LinkedIn: https://www.linkedin.com/in/amywhigginsAmy Woods on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

After 8 years and 345 episodes, what does it really take to build a sustainable B2B podcast?In this milestone episode, co-hosts Amy Woods and Hayley Evans reflect on The Content 10x Podcast’s 8-year journey. Hayley asks Amy to share her 8 most important lessons learned from 8 years of consistent podcasting.Amy reveals how the podcast started with clear goals; to build authority, establish thought leadership, and understand what Content 10x’s clients experience with their own podcasts. But as she shares in this conversation, it’s evolved into something much more significant. This episode explores the realities of long-term content creation, from the critical importance of consistency to why repurposing has been essential for survival.Amy also shares the challenges, the unexpected benefits, and what it really takes to maintain quality content production year after year.Find out:Why Amy believes the podcast wouldn’t have survived 8 years without repurposingThe reason Content 10x moved from weekly to biweekly episodesHow “random acts of content” kill momentum and what to do insteadWhy a podcast is never just about content creation and the unexpected benefitsHow podcasting opened doors to speaking opportunities and partnershipsWhy maintaining high quality standards matters more than frequencyThe value of embracing and adapting to changeWhy investing in specialists beats trying to do everything yourselfHow podcasting became an unexpected L&D tool for professional growthImportant links & mentions:Blog post: https://www.content10x.com/345How to Win at AI Gen AI Search with Christopher Penn: https://www.content10x.com/310Learn more about The Content10x or book a call: https://www.content10x.com/services/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

We trust leaders for their authenticity, so what happens when their words are written by AI?In this solo episode, host and Content 10x founder Amy Woods reflects on her recent conversation with Ash Jones, founder of Great Influence and Great Leaders, and explores a new twist in the world of personal branding - the rise of AI tools that promise to “do it all” for you.Shortly after the conversation with Ash, Amy came across a LinkedIn post promoting an AI platform that claims to study a CEO’s tone of voice, create their content, and even comment on posts on their behalf.It raised an important question if your personal brand isn’t personal anymore… what’s left?AI can make content faster. But leadership visibility isn’t about speed, it’s about sincerity.In this episode, Amy shares her thoughts on where AI fits into personal branding, and where it doesn’t, plus how leaders and companies can balance efficiency with authenticity.Find out:Why fully automating your personal brand completely misses the pointThe difference between human-supported and AI-generated leadership contentThe risks of outsourcing your voice completely and how to keep your leadership voice authentic, original, and humanWhere AI can play a useful role in the creative processImportant links & mentions:Blog post: https://www.content10x.com/344Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/343What Should You Use AI in Content Marketing (And When You Should Avoid It)? https://www.content10x.com/when-to-use-ai-in-content-marketing/AI in B2B Marketing: What’s Working, What’s Failing and What’s Next: https://www.content10x.com/340Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets?Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn.Ash shares the story of how Great Leaders began, almost by accident, after working with Booking.com, and how the results from that project inspired a new model for companies looking to activate their senior teams on LinkedIn.This conversation dives into why helping leaders build a personal brand isn’t a risk but instead it’s a strategic advantage, and what it really takes to make it work inside complex businesses.Find out:The moment Ash realised leadership visibility was the next evolution of personal brandingWhy big organizations like Booking.com and Sky are investing in leadership voicesThe measurable business impact of activating leaders on LinkedInHow to balance company messaging with authentic personal expressionWhy the fear of “they’ll get headhunted” is an outdated mindsetHow to help senior leaders find confidence, consistency and real influence onlineAsh’s advice for “cracking LinkedIn” and what most people get wrongImportant links & mentions:Blog post: https://www.content10x.com/343Ash on LinkedIn: https://www.linkedin.com/in/ash-jones-85363975/Great Influence: https://greatinfluence.com/Great Leaders: https://greatinfluence.com/leadersAmy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.Find out about:The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussionsWhy planning repurposing upfront delivers better results and avoids it becoming an afterthoughtThe dangers of “checkbox repurposing” – and how to focus on quality and substance over volumeHow leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated contentThe future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than everImportant links & mentions:Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How are top B2B marketing teams structured? What are their secrets and what do they outsource?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.Find out:How B2B marketing teams are structured (and how they stay lean yet agile)Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departmentsWhat gets kept in-house vs outsourced and how it’s a balancing actThe importance of a good brief for all project and pieces of work, whether working with in-house teams or external partnersImportant links & mentions:Blog post: https://www.content10x.com/341Amy on LinkedIn https://www.linkedin.com/in/amywoods2Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/Episode 340 AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next: https://www.content10x.com/340Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How are B2B marketing teams really using AI today?In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now.Find out:What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)Why AI is seen more as an efficiency tool than a creatorWhere leaders are drawing the line: originality, brand voice, and thought leadershipThe biggest AI pitfalls — from “samey” content to compliance risksWhich AI tools are most popular with marketing teams todayHow human-led, authentic storytelling is becoming even more important in the AI eraImportant links & mentions:B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Shannon Howard on Linkedin:  https://www.linkedin.com/in/mjcrawford1/Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/Paul Way on Linkedin: https://www.linkedin.com/in/pkway/Mike D’Errico on Linkedin:  https://www.linkedin.com/in/michael-derrico/Matt Crawford on Linkedin:  https://www.linkedin.com/in/mjcrawford1/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization? In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.  Their webinar program is built on structure, strategy, and serious results.  Steve and Lauren share how they’ve built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from. Find out: How Fidelity structures webinar content for different B2B audiences Why every webinar follows a detailed 68-step project plan The power of live webinars - and how they make them work Supporting speakers and scaling without sacrificing quality Making webinars part of both the marketing and customer education strategy Smart repurposing tactics (and how they work within a compliance-heavy organization) How to optimize your webinar to adapt to sudden changes  Important links & mentions: Our B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/Fidelity webinars: https://www.fidelity.com/learning-center/overviewSteve Jones on LinkedIn https://www.linkedin.com/in/fidelitystevejones/ Lauren Franklin on LinkedIn https://www.linkedin.com/in/fidelitylaurenfranklin/  Blog post on this topic: https://www.content10x.com/339Amy on LinkedIn https://www.linkedin.com/in/amywoods2/  Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/  Content 10x: https://www.content10x.com/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.  She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The content landscape has fundamentally shifted.  Simple how-to guides used to be a staple of B2B marketing - highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages. In this episode, host Amy Woods shares how these simple how-to guides are now best left to AI, but this presents an opportunity.  Sophisticated B2B audiences still crave expert guidance for complex, high-stakes decisions. The key is understanding which how-to content to abandon and which to double down on.Find out: Why simple how-to guides are now dominated by AI and why this shift impacts your content strategy and SEO The critical differences between basic and expert-driven how-to guides and why depth, nuance, and originality matter more than ever Steps to evaluate and create standout, expert-led how-to guides that attract clicks, build authority, and deliver value your audience can't get from AI Tips for repurposing your expert guides across multiple formats and channels for maximum impactImportant links & mentions:How to Create Content that AI Can’t Create https://www.content10x.com/content-ai-cant-create/How to Build a Winning Content Strategy with Andy Crestodina https://www.content10x.com/winning-blog-content-strategy/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B  Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/Content 10x Expert Interview Service https://www.content10x.com/expert-interviews/Blog post on this topic: https://www.content10x.com/338 Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it.In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, tackle the FAQs that we get asked related to webinars.This episode is packed with useful advice to help you tackle your next B2B webinar with confidence and help you navigate common challenges.Find out:What to do when the tech fails mid-webinar, and why those moments can actually help build connectionHow to troubleshoot low registration numbersProven strategies to keep your audience actively engaged throughout your webinarThe best ways to convert webinar attendees into leads or customers after the session endsWhen to gate your webinar content vs. make it freely accessible for maximum reachImportant links & mentions:Download the B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference.In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into new formats that work across the marketing funnel – from quick-win video clips and blogs to longer-term strategies that help you get more from every minute of your webinar.Find out:Why repurposing starts with how you plan and run the webinarThe best types of content to create from a webinar recordingHow to match repurposed content with different stages of the funnelTips for making your repurposing process more efficientWhy repurposed content can extend your reach and resultsImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Promotion doesn't stop once the webinar begins, and follow-up is just as important.In part three of our miniseries all about B2B webinars, Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, run through the full promotion cycle: before, during, and after. They share practical advice on how to get your webinar in front of the right people, keep them engaged, and follow up in a way that adds value and keeps the conversation going.It’s a full-funnel approach to getting more from every webinar you run.Find out:What goes into a solid webinar promotion plan across channelsWhy your title and messaging matter more than you might thinkHow to work with guests, partners, and your own team to widen reachWhat to include in your follow-up for attendees and no-showsHow to use feedback and post-event engagement to inform future webinarsImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

A successful webinar starts with a smart plan.In part two of our webinars miniseries, Amy Woods is joined again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to share how B2B marketers can plan webinars that deliver real value – and set the stage for repurposing afterwards. They cover everything from choosing a topic and format, to picking the right platform and setting goals that align with your wider content strategy. It’s all about being clear on what your audience wants, and building from there.Find out:How to set clear goals and pick a strong topic your audience will care aboutWhat to think about when choosing a format and platformWhy good structure and flow matters just as much as the contentHow to keep your audience engaged during the webinarWhat to plan ahead of time to make things easier on the dayImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter