Business of Photography Podcast

Being a photographer today can sometimes feel like being a grain of sand on a crowded beach. How do you stand out? Well – you can cut through the noise. See, most photographers do the same thing, so it’s no wonder they blend in with each other. But they’re not the ones reading this email. They haven’t raised their hand to learn how to be strategic about their positioning. They’re on autopilot. Not you, though. That’s why you’re destined for greatness. You’ll learn the 5 brand differentiators and how to craft a client-focused value proposition. Be consistent – Stop chasing every shiny trend. Be a rock of consistency instead with an established, unique style and approach. Let your clients know you’re solid – every time. Talk their language – Stop speaking at your clients; talk to them! Create a sense of connection and understanding, and they’ll feel like you’re able to “get” them better than anyone else. Unleash your unique spark – Learn to answer the question “What makes me different?” in just 3 sentences and then put that everywhere. The power of happy clients – Chat with your top 5 clients and find out their worries, how you made magic happen, and what they loved most. Then share their stories like confetti everywhere! People skills that rock – Have you read “How to Win Friends and Influence People” by Dale Carnegie? If not, dive in! Learn to build rapport and connections like a pro. Links and resources Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post How to be magnetic to new clients and stand out as a photographer appeared first on Sprout Studio.

In episode 488 of the Business of Photography Podcast, Bryan guides you through the nuts and bolts of building and launching a successful promotion. You’ll learn: How to build a meaningful, timely promotion How to choose the right market How to select and use the appropriate communication channel How to develop monetization strategies that speak to your audience How to plan and execute your promotion using Sprout Studio Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post The 6 phases of a massively successful campaign launch appeared first on Sprout Studio.

In episode 487 of the Business of Photography Podcast, you'll dive into mastering the art of promoting your photography and proactive campaign planning. Bryan introduces the Proactive Promotions framework, which consists of six essential steps to help photographers master the art of promoting their photography and create effective marketing campaigns. You’ll learn: How to define your goals and target audience How to research and understand your market How to plan your marketing calendar How to implement engaging marketing strategies How to track and analyze your results How to refine and adapt your strategy Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post Mastering the art of promoting your photography and proactive campaign planning appeared first on Sprout Studio.

In episode 486 of the Business of Photography Podcast, we'll uncover how to confidently build a successful photography business using data. Join host Bryan Caporicci, as he discusses the three key performance indicators that every photographer should track, along with valuable insights on how to optimize your business strategies for long-term success. Tune in to gain the clarity and actionable insights you need to take your photography business to new heights. You’ll learn: The importance of tracking key performance indicators (KPIs) How to focus on the metrics that actually matter and avoid tracking unnecessary numbers The benefits of using tools like Google Analytics and CRM for tracking and analyzing data How to make informed business decisions based on historical data and insights gained from metrics Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post How to Build a Thriving Photography Business With The Power of Data-Driven Insights appeared first on Sprout Studio.

In episode 485 of the Business of Photography Podcast, you’ll learn how to map out a series of personalized and timely follow-up actions, photographers can ensure consistent communication with potential clients, increasing the chances of conversion and minimizing missed opportunities. Mapping out the client journey is crucial for photographers to manage inquiries effectively. You’ll learn: The 6 reasons clients ghost you 6 best practices for effective inquiry follow-ups The art of the follow-up Mastering the 5 types of follow-ups for booking more clients How to supercharge your workflow with Sprout Studio and automate your follow-up sequence Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post No more ghosting – how to follow-up inquiries in your photography business appeared first on Sprout Studio.

In episode 484 of the Business of Photography Podcast, Bryan delves into unlocking the power of email templates, streamlining your client communication, and saving valuable time. Being a successful photographer is 80% business and 20% photography, so streamlining processes is essential for photographers to save time and focus on their passion for photography.  You’ll learn: 5 risks in manually composing emails from scratch each time 4 rules to email that enhance client satisfaction and trust How to write templates using the 3 C's framework Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post A photographer’s secret weapon – unlock the power of email templates appeared first on Sprout Studio.

In episode 483 of the Business of Photography Podcast, you’ll learn how to automate certain aspects of your photography business to alleviate the constant struggle between creativity and business. By embracing automation, you can reclaim time and mental energy, allowing you to fully immerse yourself in your artistic pursuits and rediscover the passion that initially drove you to become a photographer. You’ll learn: The Momentum Method The 4 benefits of automating your photography business 14 things you can automate in your photography business TODAY! Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post Photography Business on Autopilot: 14 Immediate Steps to Embrace Automation appeared first on Sprout Studio.

In episode 482 of the Business of Photography Podcast, you’ll learn how to start creating a strong financial strategy. With the right strategies in place, you can ensure that your business is well-positioned to succeed and thrive even during these trying times. You’ll learn: Why unlocking a steady stream of cash flow is vital for photographers The hidden value of existing clients vs. new clients 5 golden rules for captivating clients with promotional messages 6 rapid revenue generation strategies for immediate cash flow Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook Full article on GetSproutStudio.com This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post Make Fast Cash as a Photographer with These 6 Easy Strategies appeared first on Sprout Studio.

In episode 481 of the Business of Photography Podcast, you’ll learn how to get feedback from your clients to improve your photography business. Bryan provides practical insights and strategies to level your business up, built on the foundation of client feedback. You’ll learn: The 4 reasons why asking for feedback is so important The best 3 ways to ask for feedback 6 ways you can set yourself (and your clients) up for success with constructive and celebratory feedback A framework (with 6 example questions) for asking specific and open-ended questions Links and resources: Seeds to Success Sprout Studio on Instagram The Sprout Studio Community on Facebook This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 14-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Sprout Studio community on Facebook to continue the discussions between episodes. The post Unlock the secrets to happy clients: The power of asking for feedback appeared first on Sprout Studio.

Photographers who approach AI with unrealistic expectations or blind adoption may unknowingly sabotage their own creativity, client trust, and long-term business success. In this episode of the Business of Photography Podcast, we break down how AI is changing the industry and what smart photographers are doing to stay ahead. From AI editing tools to automated workflows, artificial intelligence can absolutely support your business—but only if used strategically and ethically. Today, clients value authenticity more than ever. Photographers who overuse or misrepresent AI in their work risk losing that trust. That’s why it’s important to maintain your creative voice, understand the limitations of AI, and use tools that support (not replace) your artistry. Looking to automate the right way? Sprout Studio’s built-in automation tools help you save time while keeping your client experience personal and branded. Want to learn how to use automation across your studio? Check out our guide: Automation for Photographers For more business tips and insights, don’t miss these related reads: Photographer’s Guide to Choosing a CRM How to Price Your Photography Services Links and resources: Megan DiPiero Education Level Up She Sells book on Amazon She Sells gift BOPCon Live Sprout Studio on Instagram The Sprout Studio Community on Facebook This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. The post Photographers who look at AI this way will fail – how to avoid the pitfalls appeared first on Sprout Studio.

If you're looking for ways to optimize your productivity and build a successful photography business, incorporating a weekly schedule is key. Do you often wonder how some photographers seem to be super productive while you struggle to stay on top of your tasks? The good news is that productivity isn't a superpower that some people have and others don't. Decades of research have shown that there are proven ways to boost your productivity and get more done in less time. That's where the Winning Week Formula comes in - it's the answer to consistent productivity and success for photographers. Are you ready to win your week with an optimized weekly schedule? The Winning Week Formula is simple: O + R + F = WIN! Create Order Establish Rhythm Allow Focus By following this formula, photographers will learn how to build a perfect week and make it a repeatable template for every month and year. You'll also learn how to get more done in less time, how to "shut off" work and gain balance between your work life and your personal life. The Photographer’s Winning Weekly Schedule We like to think of the Winning Week Formula as a pyramid: Order is the foundation of WHAT you should do Rhythm determines WHEN you should do it Focus shows HOW it can be done Designing your weekly schedule starts with Order. It is essential to identify the WHAT: what tasks are most important to you? what are your priorities? what are your time-wasters? This information forms the foundation of your winning week by providing direction and purpose to your efforts. Once you have a clear understanding of what you need to do, the next step is determining WHEN you need to do it. Rhythm involves considering your work schedule, energy levels, and personal routines, to find the WHEN: when do you work best? when are you most focused? when are you more social? Finally, Focus is what ties everything together. By combining "what" and "when", you can develop a plan for HOW to make the most of each day and achieve your goals. This requires discipline, dedication, and a steadfast commitment to success. It is crucial to follow the Winning Week Formula's sequence of what, when, then how - when planning your weekly schedule or it may be disorganized and ineffective. But don't worry, you're in good hands. We will walk you through each component step-by-step in The Winning Week Formula Workbook. In the end, you'll not only have a complete list of all your whats, whens, and hows, but you'll have a winning week tailored to you! Helping you to achieve greater productivity, focus, and success in both your personal and professional life. Download the Free Workbook! Each chapter of the Winning Week Formula Workbook takes all of these concepts and puts them into motion. Thus, taking the words and then taking the action! Because "well done is better than well said" - Benjamin Franklin. With each activity section, we will build your weekly schedule from the ground up, paying attention to every detail that matters for your business's success (and your livelihood). And by the end, you will be left with YOUR custom ideal week! But – to get the most out of the Winning Week Formula, thoroughly read each chapter. This guide is more than just a string of theories; these are fundamental strategies that will equip you with a new toolbox of knowledge to apply throughout your business. Answer honestly! This is to benefit YOU and YOUR business. The more honest you are, the better you will design your winning week. So what are you waiting for? Download your FREE copy of the Winning Week Formula and get ready to start winning in your photography business! The post Optimize Your Photography Business: Create a Winning Weekly Schedule appeared first on Sprout Studio.

Episode 479 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love. Links and resources: Michael Anthony Photography Elevate Education Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram The Sprout Studio Community on Facebook This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. The post Mastering client feedback: The key to all of your business growth appeared first on Sprout Studio.

In this episode we reveal a deceptively simple strategy that leads to happier clients—and more revenue per booking. Discover why focusing on one key element can transform your client relationships, drive referral business, and elevate your brand. Want to keep reading? Check out our article on how to master creating happier photography clients. What You'll Learn in This Episode: Discover the one client experience adjustment that boosts satisfaction—and spending. Learn how delivering value consistently turns clients into your best marketers. Real-world examples that show exactly how it works in action. Links and resources: Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. The post Want happier clients who spend more? Master this and it’s easy! appeared first on Sprout Studio.

Episode 477 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love. Links and resources: Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. The post See how other photographers are learning to build their winning week appeared first on Sprout Studio.

Episode 476 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love. Links and resources: Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. The post The cost of inefficiency: Learn the 3 pillars of productivity and stop wasting time! appeared first on Sprout Studio.

Episode 475 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love. Links and resources: Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. The post Free up your calendar: Discover the secret to your most productive year yet! appeared first on Sprout Studio.

Episode 474 of the Business of Photography Podcast, powered by Sprout Studio. We help you make a living doing what you love. Links and resources: Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! The post How to set money goals and make a plan to crush them in 2023 appeared first on Sprout Studio.

Episode 472 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love. Links and resources: Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. Also, be sure to join Seeds to Success, our free weekly email where you'll discover one thing (a tip, an idea or a resource) to focus on for the week to move your business in the right direction. The post Get more done in less time with the winning week formula appeared first on Sprout Studio.

Episode 473 of the Business of Photography Podcast, powered by Sprout Studio. We help you make a living doing what you love. Links and resources: Growth Potential Indicator Score calculator download Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! The post How to cut through the noise and know where to focus your effort appeared first on Sprout Studio.

Episode 471 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love. Links and resources: Winning Week Formula download Photography Industry Report download Sprout Studio on Instagram This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. Also, be sure to join Seeds to Success, our free weekly email where you'll discover one thing (a tip, an idea or a resource) to focus on for the week to move your business in the right direction.The post How to take charge of your to-do list and own your time appeared first on Sprout Studio.