Claim OwnershipThe Content Marketing Playbook
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© Josh Culler
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Content marketing is something that can be challenging to understand. Especially for small business owners and solopreneurs, but understanding how content marketing can elevate your business is a must! On this show, I break this subject down into specific topics making it easy for anyone to understand. Subscribe and enjoy!
45 Episodes
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Everyone knows that getting testimonials is marketing 101, but do you know the meaning behind why you need testimonials or other forms of customer content? On this episode, I want to talk to you about the reasons why getting customer content is so powerful, what it means, and how to implement it.
One of the most effective and efficient ways to be successful with your content marketing and marketing in general is to collaborate.
Written content is the most underrated and underutilized form of content out there. The reality is that whether you're a writer or not, writing is one of the most valuable skills you can possess in the business world. In this episode, I walk through tips and tricks to maximize your writing content in order to get more results. . Shoot me an email! josh@cullermedia.com Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/
A new platform has arrived! It's a platform inside another platform. It's called Instagram Reels. As a direct competitor to Tik Tok, there are still many questions in the air of how to actually use it correctly. Here is my take on what it is and how to use it.
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Shoot me an email! josh@cullermedia.com
Connect with me on Facebook: https://www.facebook.com/cullerjosh/
Follow me on Instagram: https://www.instagram.com/joshkculler/
Keeping a pulse on the direction, the changes and ever-evolving content marketing field, can be such a challenge, so how do you keep up with it if you're not a content marketing expert? I have a few things that are very simple that you can do in order to keep up with the changes of content marketing as a whole.
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Shoot me an email! josh@cullermedia.com
Connect with me on Facebook: https://www.facebook.com/cullerjosh/
Follow me on Instagram: https://www.instagram.com/joshkculler/
Content marketing doesn't stop with social media like Facebook, Instagram, or LinkedIn. The most important place to put your content marketing is out on your website. Navigating what content to put on your website can be tricky, but keeping it simple is the key. On this episode, I walk you through the essentials of what content to focus on when it comes to your website.
One thing that we can learn from the movie industry as a business is the way they use content marketing to build anticipation for a movie opening. From the initial movie poster (graphic) to the critic reviews and movie trailers. All of this is extremely applicable to unveiling a new product or service!
YouTube is a content platform that can be difficult to figure out, but is vital to understand in your content marketing plan. Utilizing YouTube can be a great way to bring leads into your business and establish true authority and credibility. Let's talk about the ways to navigate the YouTube jungle.
Understanding how to properly use Instagram as a content marketing platform can be very confusing. So how do you properly use this dominating platform and get the most out of it?
Here are my tips and tricks in order to crush it on Instagram!
Facebook is the "OG" of social media platforms for businesses, but there are so many different things to understand when it comes to putting content marketing out on Facebook. From how to distribute content to understanding the algorithms, on this episode, I cover all the tips in order to get the most out of putting content out on your Facebook business pages!
If you have a podcast or a YouTube channel that you are wanting to grow organically, creating micro-content to push your audience to your pillar content is one of the best things you can do. Here are a few ideas for you to juice out your full podcast episodes in order to promote it!
Going live on social media platforms is an excellent way to drive real-time traffic to your content. There are endless possibilities when it comes to creating live content and what you can do with it. Here are my tips on creating live content and how to juice out the life of your live content.
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Subscribe to the show at: http://contentmarketingpb.com/
Creating content doesn't always have to be all serious and about business all the time. You can make it fun and more importantly, you can make it engaging. In this episode, I let you in on how I'm using fun content like GIF's, emojis, Bitmojis, and other fun content to create engagement!
Continuing from last week's episode talking about generating leads with content marketing, this episode, let's address converting those leads into customers with content marketing. In this episode, I'll give you 7 core pillars of building your content marketing in order to drive your leads into converting.
Walking your target audience through a funnel in order to convert is not something a lot of people think about when it comes to content marketing. On the other hand, if your content marketing isn't driving people to convert, then you have no reason why you should be doing it. So how exactly do you build a converting piece of content, and how do you structure a content funnel to get someone from a prospect to a lead to a customer?
Distribution of your content marketing is one of the final steps when it comes to content marketing. So where do you distribute your content to and how do you do it?
When getting into content marketing, there are so many different Softwares, tools, platforms, etc, to use to create and distribute your content. In this episode, I'm going to break it down for you to my top tools that the Culler Media team uses to produce and publish over 1,000 pieces of content every week. Every single one of these tools are usable from anyone so you don't have to be a professional content marketer to use them!
One of my favorite topics to talk about when it comes to content marketing is transcribing content in order to juice out the potential of your video and audio content. Here are some actionable items to make that happen.
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Make sure to check out REI.Video!
Of course, this episode is being published during the whole COVID-19 pandemic, but this isn't me trying to capitalize on the situation. It's of trying to inform you that now is the time to crack down on your content marketing. To get it started and I'll walk you through how to get it started.
Landing pages are something that not every business is using, but could contribute to converting more customers. Lining up the right content is extremely vital to the conversion process of your customers, so let's talk about the content you should be putting out to your customers!
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