The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy. Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search. From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape. 📊 In This Episode • 🎯 How to turn skeptical editors into SEO allies through training and trust • 📈 Why “simple is not stupid” is the key to winning with Google Trends • ⚡ How to use rising queries for real-time content ideation • 🧠 The power of utility content and question-based SEO strategies • 🔄 Why content refreshing is critical in the age of AI and zero-click search • 🏆 Real-world ESPN case studies on evergreen + breaking news strategies • 🔗 How to build effective internal linking and content hubs • 🌍 Why SEO is shifting into full audience strategy across platforms • 🎥 How TikTok, YouTube, and Reddit are reshaping search visibility • 🔍 The role of EEAT in an AI-driven search ecosystem This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation. 👉 Don’t miss future SEO insights—subscribe to the Page 2 Podcast for expert strategies every week! 💬 What’s your biggest challenge with SEO in today’s AI-driven search landscape? Drop a comment below—we’d love to hear your thoughts! 🛠️ Tools & Resources Mentioned • Louisa Frahm on Linkedin → https://www.linkedin.com/in/louisa-frahm-67710922/ • Ask a news SEO: Louisa Frahm on Google Trends → https://www.seoforjournalism.com/p/louisa-frahm-espn-news-seo • TikTok keyword research → https://www.seoforjournalism.com/p/keyword-research-news-seo-tips Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs. From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve. 🔍 In This Episode • 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry • 📉 The rise of zero-click search and what it means for website traffic • 💡 Why conversions matter more than traffic in the AI search era • 🧠 How SOPs and automation are reshaping SEO workflows • ⚙️ What edge SEO is and how it enables faster implementation • 📊 The shift from top-of-funnel content to product-led SEO strategies • 🧩 How Ahrefs is using AI skills to scale content updates • 🚀 The real opportunity behind programmatic SEO (and its risks) • 🧪 Why original insights and expert input are now critical for ranking • 📣 The growing importance of content distribution beyond your website • 🔗 How brand mentions and third-party content impact AI visibility • ⚠️ Why SEO jobs—especially junior roles—may shrink in the future • 🌍 Why hreflang and international SEO are being ignored by LLMs (for now) This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world. If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need. 👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter. 💬 Comment below: Do you think AI will replace SEO jobs—or make them more valuable? 🔗 Tools and Resources Mentioned:  • Follow Patrick Stox on LinkedIn → https://www.linkedin.com/in/patrickstox/  • Google Uses ~40 Canonicalization Signals → https://ahrefs.com/blog/canonicalization/  • The Most Common hreflang Issues Across 374,756 Domains → https://speakerdeck.com/patrickstox/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox  • Ahrefs official site → https://ahrefs.com/  • Will Critchlow episode discussing Edge SEO → https://youtu.be/syE6fe4lIr4?si=M\_6VaSQXydFritu3 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report. They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search. 🔍 In This Episode • How AI is compressing the internet into a single answer and changing discovery • Why AI prompts are dramatically longer than traditional search queries • The surprising rise of niche publishers and long-tail content in AI results • How SEO and AEO (Answer Engine Optimization) now work together • Why your entire digital footprint matters more than ever • The role of brand recall and branded search in AI-driven journeys • How industries like fashion are winning in AI search visibility • Why Reddit and consensus across sources are key ranking signals • The growing importance of content depth, FAQs, and follow-up questions • How AI and Google complement each other in the customer journey This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world. If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing. 💬 Comment below: How are you adapting your SEO strategy for AI search and AEO? 🛠️ Resources & Platforms Mentioned • Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/ • Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497 • SimilarWeb - https://www.similarweb.com/ • 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/ • 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - AI search is exploding in hype, but what does the data actually say? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic. So why are companies reorganizing teams and shifting budgets toward AI optimization? Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously. The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow. If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap. 🔍 In This Episode • Why AI referral traffic is only ~1% today and why that number surprises many marketers • The difference between traditional SEO metrics vs AI search visibility signals • How brand sentiment, citations, and authority influence LLM results • Why affiliate-heavy sites are struggling in Google but thriving in LLMs • The industries triggering the most Google AI Overviews (healthcare & finance) • How CMOs are reallocating paid search budgets into AI initiatives • The role of schema markup and proprietary research in future search visibility • Why AI-generated content without human insight is getting crushed in rankings • The real reason direct traffic is increasing as people research with AI first • Predictions for AI search growth, e-commerce agents, and the future of traffic This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels. 👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth. 💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant? Links and Resources Mentioned • Pat Reinhart on Linkedin - https://www.linkedin.com/in/patrickreinhart/ • 2026 AEO / GEO Benchmark Report - https://www.conductor.com/academy/aeo-geo-benchmarks-report/ • The State of AEO / GEO in 2026: The CMO Benchmark Report - https://www.conductor.com/academy/state-of-aeo-geo-report/ • Conductor Platform - https://www.conductor.com Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In Episode 109 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Anthony Higman, founder and CEO of ADSQUIRE and one of the world’s top PPC experts. Anthony manages some of the most expensive keywords on the internet—legal search—where a single click can exceed $1,000. In this deep dive, Anthony explains why his team intentionally resists automation, manually bidding on campaigns while closely analyzing search engine results pages (SERPs) to uncover Google’s algorithmic changes. From running a lean five-person agency to managing high-stakes legal advertising campaigns, this conversation explores what it takes to dominate search in one of the most competitive industries in digital marketing. Anthony also shares unconventional tactics—from geo-testing SERPs and listening to every call lead, to running creative marketing stunts like Times Square billboards—to maintain a competitive edge while delivering elite performance for law firms across the U.S. If you're interested in PPC strategy, Google Ads optimization, legal marketing, or the evolving battle between human expertise and machine learning in advertising, this episode is packed with actionable insights. 🎯 In This Episode • Why Anthony Higman still relies on manual bidding in Google Ads while most agencies rely on automation • The realities of managing $1,000+ CPC keywords in legal search marketing • How ADSQUIRE runs a five-person agency managing massive ad spend • Why watching the SERP itself—not just platform metrics—is critical for campaign strategy • The hidden problems with Responsive Search Ads in legal marketing • How Google’s evolving match types and reduced transparency affect PPC performance • Why Anthony uses YouTube, Display, and branding campaigns alongside high-intent search ads • How listening to every lead call helps improve lead quality and campaign optimization • The limitations of Local Services Ads for scaling law firm marketing • Anthony’s philosophy on building a small, nimble agency instead of scaling headcount This episode is a must-watch for PPC specialists, digital marketers, and agency owners looking to understand how elite operators compete in high-stakes advertising markets. 🔔 Subscribe for more insights from top marketing experts: If you enjoyed this episode, make sure to Subscribe to the Page 2 Podcast for weekly conversations with leaders in SEO, PPC, and digital marketing. 💬 Join the conversation: Do you think manual PPC management can still outperform automation and AI in Google Ads? Drop your thoughts in the comments—we’d love to hear your perspective. 🔗 Resources & Tools Mentioned • ADSQUIRE Official Site • Anthony Higman on LinkedIn • Anthony Higman on X • Adsquire's Mascot in Space • ADSQUIRE Breaks The World Record For Most Law Firms On A Single Billboard Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Today’s episode dives deep into the real side of entrepreneurship with John Doherty — founder of Credo and EditorNinja, both successfully sold — and now full-time coach to agency owners through JFD Coaching. But this isn’t just a highlight reel of exits. John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content economics, and the 3.5-week sprint from “I might shut this down” to signing an LOI. We explore what’s actually happening to agencies in the age of AI, why commodity positioning is killing margins, and how to build a business that’s both profitable to run and attractive to sell. From pricing strategy to hiring philosophy to value-based retainers, this episode is packed with tactical advice and founder-level perspective. 🔥 In This Episode • How EditorNinja nearly went bankrupt before being sold • The 3.5-week path from shutdown mode to signed LOI • Why AI broke traditional content acquisition models • The biggest mistake agencies make at $20K–$40K/month • How to improve gross margins fast (without cutting quality) • Why your first hire should be an admin—not a specialist • The shift from “done-for-you” execution to strategic partnership • How to anchor pricing to value instead of cost • The $15M acquisition offer John turned down • Why the best businesses to sell are the best businesses to run This episode is a masterclass in building resilient agencies in a rapidly shifting market. If you’re an agency owner navigating AI disruption, pricing pressure, or growth plateaus, this conversation will change how you think about your business. 👉 Subscribe to the Page 2 Podcast for more honest conversations about agency growth, entrepreneurship, and digital marketing strategy. 💬 Comment below: Are you repositioning your agency because of AI? Or are you still competing on price and execution? We’d love to hear where you’re at. 🎯 Resources and Links • JFD Coaching (John’s Coaching Business) - https://www.johnfdoherty.com • John Doherty on LinkedIn - https://www.linkedin.com/in/johnfdoherty/ • John Doherty on Instagram - https://www.instagram.com/johnfdoherty/ • Credo - https://getcredo.com/ • EditorNinja - https://editorninja.com/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What if your SEO “best practices” are actually costing you traffic? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Will Critchlow, CEO and co-founder of SearchPilot and former founder of Distilled, to unpack the evolution of SEO experimentation, the transition from agency to software, and why instinct-driven SEO is no longer enough. Will shares the behind-the-scenes story of spinning SearchPilot out of Distilled just before the pandemic, how enterprise brands are running statistically rigorous SEO A/B tests across thousands of pages, and why even “obvious” fixes (like breadcrumb schema updates) can reduce traffic. We also dive deep into how SEO testing is changing in the age of LLMs. With ChatGPT and other AI tools emerging as traffic sources, traditional attribution models are breaking down—and experimentation is more critical than ever. If you care about measurable SEO impact, enterprise experimentation, or navigating the future of search, this episode is packed with insight. 🔬 In This Episode • Why “SEO best practices” can actually hurt your traffic • The real story behind spinning SearchPilot out of Distilled • Why most SEO tests fail—and what makes a strong hypothesis • How enterprise brands structure scalable SEO A/B testing programs • The surprising breadcrumb schema test that reduced traffic • Why title tag tests are high-risk, high-reward • How LLMs like ChatGPT are becoming measurable traffic sources • Why net impact matters more than isolated traffic gains • The shift from services to software—and leadership lessons along the way • Why focus, not innovation, is often the real competitive advantage This episode is a masterclass in bringing scientific rigor to SEO and building a controllable performance engine with provable ROI. If you found this conversation valuable, make sure to Subscribe to the Page 2 Podcast so you never miss an episode. And we’d love to hear from you—What’s the most surprising SEO test result you’ve ever seen? Drop your thoughts in the comments 👇 🔗 Tools and Resources Mentioned: • Will Critchlow on LinkedIn → https://www.linkedin.com/in/willcritchlow/ • Will Critchlow on X → https://x.com/willcritchlow • Will Critchlow on Threads → https://www.threads.com/@willcritchlow • Will Critchlow on BlueSky → https://bsky.app/profile/willcritchlow.bsky.social • SearchPilot → https://www.searchpilot.com • Brainlabs acquisition of Distilled → https://theygotacquired.com/agency/distilled-acquired-by-brainlabs/ • SearchPilot's Testing Distinction → https://www.searchpilot.com/resources/blog/what-is-seo-split-testing • 75% of SEO Tests are Inconclusive → https://www.searchpilot.com/resources/blog/seo-a/b-testing-realizing-the-value-of-a-good-experimentation-program • SearchPilot's GEO testing → https://www.searchpilot.com/resources/blog/searchpilot-geo-testing Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO.Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits.You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value.On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter.Connect with Bianca:• Twitter/X: @BinksdoesSEO• LinkedIn page: https://www.linkedin.com/company/stellar-search-signals/• Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/ 🛰️ In This Episode• Why “traffic” can be a misleading KPI—and what to measure instead• The Heavy Hitter Framework: finding the top converting URLs that matter most• Using tiering (including “brown dwarfs”) to spot hidden conversion opportunities• How to stay calm during volatility (including major core update swings)• A practical method for working with legal teams in high-stakes healthcare content• EEAT in 2026: experience-driven content, “taste,” and credibility signals that scale• Reddit + Ahrefs content gap research to uncover first-person angles users trust• AEO tactics: answer-first structure, tighter chunking, and LLM-friendly formatting• Newer visibility KPIs: brand citations, sentiment, assisted conversions, on-page behavior• Career and speaking advice: community, curiosity, and learning through failureIf you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics.✅ Subscribe CTA: Subscribe to the Page 2 Podcast for more conversations on SEO strategy, AEO, and growth frameworks that actually drive revenue.💬 Comment CTA: What’s one metric you’d replace “traffic” with in your SEO reporting—and why? Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting, and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas.She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy.You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical.Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization.🧠 In This Episode• Why traditional CRO misses the mark by ignoring customer emotions• Talia’s Emotional Targeting Framework™ and how it works• The 223 emotional triggers that drive conversions (and how to use them)• B2B vs B2C emotional differences — what really drives each persona• Why AI still fails at emotional copywriting (and what it can help with)• How to write homepages, pricing pages, and category pages that convert• Using social listening & review mining to shape messaging• The rising role of LLMs (ChatGPT, Gemini) in brand perception• Why your brand must optimize Reddit, LinkedIn & beyond• Color psychology myths — why “red means urgency” is outdated• Why “Powered by AI” and “#1 Solution” should die from your copy• Talia’s personal CRO audit method using emotional resonance grading• How conversion strategies vary between eComm, SaaS, and services• Reddit authenticity tips: Should your team post as themselves?This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts.👍 Don’t forget to Subscribe for more game-changing marketing conversations!💬 Comment below: What emotion do YOU think your brand should be triggering more effectively?📚 Resources Mentioned • Talia Wolf on Linkedin → https://www.linkedin.com/in/taliagw/• Talia Wolf on YouTube → https://www.youtube.com/@TaliaWolf• GetUplift → https://getuplift.co/• GetUplift Case Studies → https://getuplift.co/conversion-optimization-case-studies/• Talia's Free Emotional Targeting Course → https://getuplift.co/conversion-optimization-resources/• Talia Wolf's personal website → https://taliawolf.com/• Emotional Targeting (Book) → https://amzn.to/4aC3JOG• Heart Before Carts (Podcast) → https://taliawolf.com/podcast Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape.We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand.If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration.🧩 In This Episode:•  How AI is reshaping search behavior and the marketer's role•  Why confirmation bias is a critical SEO factor•  The debate between GEO, AEO, and "Relevance Engineering"•  The role of vector embeddings & cosine similarity in content strategy•  Psychology, performance, and storytelling in modern marketing•  Building SEO Week: behind-the-scenes of launching a new industry event•  The tension and synergy of working with a visionary founder•  Personalization vs. privacy: the future of search bubbles•  Book recs: Thinking Fast and Slow and The Alignment Problem•  Why ChatGPT might be Garrett’s most essential SEO toolThis episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy.✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation.💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely?🛠️ Tools & Resources Mentioned•  Follow Garrett Sussman on LinkedIn•  Qforia: Query fan-out simulator•  Query fan-out content gap analyzer•  Introduction to Relevance Engineering•  The AI Search Manual•  Get your SEOWeek tickets•  Mike King's Smurf-inspired Art-and-Science of Personas•  a16z GEO over SEO Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight.Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way.🛠️ In This Episode• 💡 Why content should be human and honest, not just optimized• 🤖 How Melissa blends ChatGPT, Claude, and Perplexity into her content process• 📋 The key questions that help brands find their voice• 🔗 Using AI to uncover hidden gems for internal linking• 🧪 The power of A/B testing and regular content updates• 📉 Why Melissa avoids shortcuts like listicles for the sake of quality• 🛠️ Custom GPTs, spaces, and workflows explained• 💬 Why AI can't replace real empathy, nuance, and storytelling• 💥 How SMBs can stand out even in “unsexy” industries• 🎯 Redefining content success: from quantity to action-driven qualityWhether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world.👉 Subscribe to stay ahead of the content game.💬 What’s one way you're integrating AI into your content process? Drop it in the comments!📚 Resources Mentioned • Follow Melissa on LinkedIn → https://www.linkedin.com/in/melissapopp/• Follow Melissa on X → https://x.com/poppupwriter• Follow Melissa on Instagram → https://www.instagram.com/poppupwriter/• Follow Melissa on Bluesky → https://bsky.app/profile/melissapopp.com• Follow Melissa on Threads → https://www.threads.com/@poppupwriter• Melissa's Personal Website → https://www.melissapopp.com/• RicketyRoo → https://ricketyroo.com/• Melissa's Human-Led AI-Powered Playbook Presentation at WTSFest Philly: https://ricketyroo.com/blog/wtsfest-philly-2025/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

We dive into the essential and often misunderstood world of website accessibility with Amber Hinds, CEO of Equalize Digital. Amber is a leading force in digital accessibility, building tools and services that help organizations stay compliant and inclusive—while also improving SEO, UX, and conversions.From her start in web development to leading audits for higher ed and federal entities, Amber walks us through the real impact of accessibility—from legal compliance and lawsuits to measurable business improvements like lower bounce rates, increased conversions, and fewer support tickets. She breaks down where automated tools fall short, why remediation matters, and how accessibility overlaps directly with SEO strategies.We also dig into her Page Builder Accessibility Report, offering a transparent look at how major WordPress tools perform when it comes to inclusive design. Whether you're a dev, marketer, or site owner, this episode is packed with actionable insights that can future-proof your website—and your business.🧠 In This Episode• Why web accessibility is more than a legal checkbox• Real-world examples of audits that led to increased traffic & conversions• What makes automated accessibility checkers effective (and their limits)• The overlap between accessibility, SEO, and UX• How to audit, remediate, and maintain accessibility like you do with SEO• Common issues with page builders, buttons, and form plugins• Why choosing the right font, color contrast, and heading structure matters• Legal risks and compliance standards (WCAG, ADA, European Accessibility Act)• Tips on prioritizing fixes from the bottom of the funnel up• How WordPress users can leverage Accessibility Checker for ongoing auditsEmpower your business by designing for everyone. Accessibility isn't just ethical—it's a smart, scalable advantage.📩 Subscribe to learn from top voices in SEO, UX, and digital innovation.💬 What’s your biggest accessibility challenge? Drop it in the comments!🔗 Mentioned Resources & Links• Equalize Digital Website – https://equalizedigital.com• Amber Hinds on Twitter (X) – https://twitter.com/heyamberhinds• Amber Hinds on BlueSky - https://bsky.app/profile/amberhinds.bsky.social• Amber Hinds on LinkedIn - https://www.linkedin.com/in/amberhinds/• Amber Hinds on Github – https://github.com/amberhinds• Facebook Accessibility Group - https://www.facebook.com/groups/wordpress.accessibility• Accessibility Checker Plugin – https://equalizedigital.com/accessibility-checker/• Page Builder Accessibility Report (2024) – https://equalizedigital.com/page-builder-accessibility-report/• Page Builder Accessibility Report (2025) - https://equalizedigital.com/page-builder-accessibility-report-2025-update-amber-hinds/• WP Accessibility Day Conference – https://wpaccessibilityday.org• Deque Axe Core (Open Source Library) – https://github.com/dequelabs/axe-core• Gravity Forms (recommended accessible form plugin) – https://www.gravityforms.com• Highland Community College Accessibility Case Study – https://equalizedigital.com/from-complaint-to-compliance-highland-community-colleges-journey-to-website-accessibility/• Failures and Successes - https://amberhinds.com/2025/12/2025-failures-and-successes/• Accessibility Craft Podcast – https://equalizedigital.com/accessibility-craft-podcast/• Belching Beaver Peanut Butter Milk Stout – https://belchingbeaver.com/beer/peanut-butter-milk-stout Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this kickoff to Season 5 of the Page 2 Podcast, Jon Clark and Joe speak with Barry Schwartz — the legendary technologist behind RustyBrick and the prolific voice of Search Engine Roundtable and Search Engine Land. With nearly 45,000 posts under his belt and decades of SEO insights, Barry reveals how he's built an unstoppable publishing machine while running a thriving custom software business.From automating billing at RustyBrick to maintaining an obsessive publishing schedule that starts at 5 AM, Barry shares how efficiency and passion drive everything he does. Learn how he's adapted to AI tools like Claude and Midjourney, his take on Google’s AI overviews, why automation doesn’t threaten jobs, and how he views trust, content longevity, and the future of search.🤖 In This Episode• Barry’s dual role as CEO of RustyBrick and SEO journalist• How he manages 50,000 posts without SEO services• Why automation empowers teams (not replaces them)• His take on AI’s role in software and content creation• Barry’s strict 5AM productivity routine & batching strategy• Using Claude & Midjourney in real-world tech workflows• Thoughts on AI overviews, content syndication, & traffic impact• Why Barry won’t remove old SEO posts (archival value matters)• The right way to become a speaker at SEO conferences• The role of Feedly, social media scheduling, and A/B testing• His honest view on LLM content usage and trust in searchThis episode is a goldmine for marketers, SEOs, and technologists navigating the shifting landscape of AI, automation, and publishing in 2026.👉 Subscribe to stay ahead of SEO & tech trends!💬 Comment below: How are you using automation or AI to streamline your business or workflow?Follow Barry Schwartz• Search Engine Roundtable – https://www.seroundtable.com• RustyBrick – https://www.rustybrick.com• Youtube:  ⁨@rustybrick⁩• Twitter: http://twitter.com/rustybrick• Linkedin: http://www.linkedin.com/in/rustybrick Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward a zero-click future. With transparency, humor, and loads of insight, Rand dives deep into audience research, entrepreneurship, and what still excites (and frustrates) him in search marketing.Whether you're a digital marketer, entrepreneur, or SEO nerd, this episode is packed with actionable advice and real talk from one of the industry's most authentic voices.🔍 In This Episode:🎯 Rand explains the emotional toll and freedom of leaving Moz and VC pressures🔍 Behind the scenes of SparkToro’s clickstream-powered insights📁 The real story behind the Google search API leak and its validation🔄 Why the SEO influencer space feels stale—and what might change🧠 Rand's take on AI: useful tools vs. overhyped tech📊 How SparkToro integrates LLMs to improve audience targeting🧪 The importance of testing and data-driven marketing experiments🧑‍🍳 A surprising story about ultrasonic knives and finding product-market fit🛒 Smart Q4 e-commerce tips for brands both big and small🌐 Why your website still matters—but so does zero-click marketing🔮 Rand's predictions for SparkToro, AlertMouse, and the future of searchFrom philosophical shifts in business to the power of podcasts in training AI models, this episode is a masterclass in modern marketing.📚 Resources Mentioned• Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/• SparkToro:  https://sparktoro.com• SnackBar Studio: Rand's game dev studio - https://snackbarstudio.com• AlertMouse: Rand's media monitoring tool - https://alertmouse.com/• Seattle Ultrasonics: Knife startup mentioned - https://seattleultrasonics.com/• Google Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/• IMEC Lab: https://sparktoro.com/blog/imec-lab/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversation delves into practical strategies for optimizing content for AI search engines, the role of platforms like YouTube, and the future of e-commerce with AI integration. The episode concludes with predictions for the dominance of AI search engines by 2027.Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated.From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve.💡 In This Episode (🧠):• Why Metehan left traditional SEO for AI-driven discovery• The founding story and mission behind AEO Vision• How LLMs like ChatGPT and Perplexity “rank” content differently• What Reciprocal Rank Fusion (RRF) is and how it impacts visibility• Why brand mentions matter more than backlinks in AI search• The role of schema, structured content, and semantic chunking• Why you shouldn’t optimize solely for LLMs (and how it hurts SEO)• How YouTube is a powerful but underrated channel for AI visibility• Prompt analysis: what real user questions reveal about content strategy• Predictions on who will dominate AI search by 2027If you're looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need.🔔 Subscribe to stay ahead in SEO, AI, and digital marketing trends every week!💬 What are you doing to optimize for AI and LLM search? Drop your thoughts in the comments below!🔗 Mentioned in the Episode:• Follow Metehan on LinkedIn: https://www.linkedin.com/in/metehanyesilyurt/• AEO Vision:  https://aeovision.ai• AI Share Buttons: https://metehan.ai/blog/citemet-ai-share-buttons-growth-hack-for-llms/• Reciprocal Rank Fusion (RRF)👉 https://plg.uwaterloo.ca/~gvcormac/cormacksigir09-rrf.pdf👉 https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode.Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a future where prompts replace keywords, and "just showing up" in AI results becomes the new baseline for success. He also introduces the concept of "The Correction"—how AI search is recalibrating both consumer behavior and the KPIs marketers have relied on for decades.Whether you're leading an agency or managing digital campaigns, this conversation is packed with tactical insights on AI visibility, feed optimization, and how to future-proof your marketing strategy.🤖 In This Episode• What an "answer engine" is—and how it changes everything• Why AI-driven search reduces the number of clicks and reshapes attribution• How Razorfish is redefining paid + organic search teams• The concept of “The Correction” in AI search and marketing metrics• How to audit your brand's AI visibility and clean your product feeds• Strategies for preparing shopping feeds for AI commerce (e.g., Perplexity & ChatGPT)• Why traditional conversion metrics may be obsolete in an AI-first world• How "AI literacy" is becoming an essential skill for marketers• The tools and prompts Razorfish uses to track brand presence in AI models• Voice search: where it stands now and what’s coming nextUnlock a clear understanding of where search marketing is headed—and how to stay ahead.👉 Subscribe to the Page 2 Podcast for more episodes on the future of marketing, AI, and digital strategy.💬 Comment below: How is your brand adapting to the rise of answer engines?📚 Mentioned Resources & Tools• Amos Ductan on Linkedin (https://www.linkedin.com/in/amos-ductan-b516bb6/)• The AI Search Playbook Webinar (https://events.publicisgroupe.com/razorfish-ai-search-playbook/rzfli)• The New Era of AI Powered Search (https://www.razorfish.com/articles/perspectives/the-new-era-of-ai-powered-search/)• How Agentic AI Will Reshape Search (https://www.razorfish.com/articles/perspectives/how-agentic-ai-will-reshape-search/) Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale.Chris dives into:• Leveraging machine learning for indexability decisions• The trade-offs between internal linking and XML sitemaps• How Google’s indexing API and Google for Jobs are changing the SEO game• What happens when LLMs become your discovery layer, not just search engines• The challenges of handling billions of URLs, bad listings, and scam job content• How prompt data and LLM visibility tools are shaping modern SEO tactics• The future of SEO in a world led by AI agents and semantic searchWhether you’re an SEO veteran or trying to wrap your head around algorithmic indexing decisions at the highest scale, this episode is a masterclass in modern SEO strategy.🔍 In This Episode:• 🧠 How machine learning drives SEO strategy at Indeed• 🏗️ Differences and similarities between SEO for eBay and Indeed• 🔄 Indexing decisions based on user behavior and job quality• 📈 Scaling SEO with crawl budget and internal linking strategies• 🤖 The emerging SEO impact of LLMs and AI assistants• 📊 Using log files and synthetic prompts to track LLM citations• 🗺️ Navigating dual audiences: job seekers vs employers• 🔗 The real influence of brand and PR in SEO success• 💬 How FAQs and structured content affect visibility in LLMsChris reveals how a search experience led by AI and user intent is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen.✅ Subscribe for more expert SEO insights every week!💬 What’s your take on SEO’s future with LLMs like ChatGPT and AI overviews? Drop your thoughts below!🔗 Useful Resources & Links from the Episode• Chris Reynolds on Linkedin• Chris' personal website Q for Query• Indeed Hiring Lab Data Portal Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase.With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget.Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down:• What not to trust in LinkedIn’s default settings• Why audience expansion could tank your campaign• The secret to scaling with control using CPRU (Cost Per Retargetable User)• How to structure your funnel for remarketing from day one• Tips to avoid learning phase pitfalls and improve your relevancy score• Budget-saving tactics from bidding to placements• Audience segmentation that reveals surprising conversion insights• Lead form field strategy to maximize conversions and sales team success• Managing teams with the 80% rule for consistent client performance📊 In This Episode 🔧• AJ’s journey from SEO to becoming a LinkedIn ads powerhouse• The biggest mistakes marketers make with LinkedIn Ads defaults• Why manual bidding beats “Max Delivery” in most cases• How to achieve $0.09 cost per retargetable user (CPRU)• A three-stage funnel strategy that converts in high-cost channels• The truth behind LinkedIn’s job title targeting vs. job function targeting• Pro-level metrics AJ uses that LinkedIn doesn’t show you• How to delegate without sacrificing client satisfaction• Favorite tools and unexpected ad platforms worth testingUnlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently.👉 Subscribe for more marketing insights from the best in the industry.💬 Drop a comment sharing your biggest LinkedIn Ads challenge, we might tackle it in a future episode!🧰 Key Resources & Tools Mentioned• AJ’s company: B2Linked• AJ’s podcast: The LinkedIn Ad Show• AJ Wilcox on Linkedin• Free LinkedIn Ads Startup Checklist• Free LinkedIn Ads Advanced Guide Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms.This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works.🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom.🏘️ In This Episode• Why short-term real estate marketing fails• Matt’s career shift from media to real estate SEO• The real reason most agents resist SEO and how to overcome it• How IDX listings create massive duplicate content issues• Why Google trusts brands with branded search volume• Using E-E-A-T principles to create standout real estate content• The reality of AI in real estate search (it’s not there yet!)• A powerful story about career transitions, personal loss, and resilience• How Matt helped his wife become the top agent in her region• Practical KPI tips every agent should track todayThis episode is your blueprint for building digital authority in an industry that resists change. 🎯✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode.💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience!🧰 Key Resources & Tools Mentioned• Matt McGee on LinkedIn• The SEO Savvy Agent Official Site• Cari McGee Real Estate Team• Sierra Interactive Real Estate CMS Platform• Search Engine Land• Ask the Realtor Content Series Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike. From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI.🧠 In This Episode (🤖 AI Meets SEO):• Duane Forrester on launching Bing Webmaster Tools & Schema.org• Why AI hasn’t killed search, it has fractured it• Semantic density vs. semantic overlap explained• The critical role of chunking strategies in modern content• How to train AI to be part of your SEO team• The emerging importance of people management in SEO• Why job titles don’t matter. Doing the work does• Universal verifiers: what they are and why they matter• How to future-proof your SEO skills and team structure• Tools Duane is building and the AI-infused future he sees comingDuane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work.📢 Subscribe to stay ahead in the ever-evolving world of search and AI.💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy?🔗 Resources & Mentions• Duane Forrester on Linkedin• Unbound Answers• Schema.org• Duane Forrester Decodes Substack• Which SEO Jobs AI Will Reshape & Which Might Disappear• The Verifier Layer: Why SEO Automation Still Needs Human Judgment Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin