DiscoverMarketer of the Month
Marketer of the Month
Claim Ownership

Marketer of the Month

Author: Outgrow

Subscribed: 24Played: 614
Share

Description

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
621 Episodes
Reverse
🎙️ Designing the AI Operating ModelIn this clip, Altaf Patel, VP, Data Analytics & AI at PepsiCo, explains why operating model clarity is critical for scaling AI.Success isn’t just about talent; it’s about how capabilities come together. Data engineering, governance, AI platforms, data science, and business intelligence are all aligned around clear product archetypes, stitched together through a strong data product management layer.By codifying this approach, the team creates clarity on what’s needed, how data feeds the foundation, and what stakeholders can expect, building a strong, scalable base for delivering real business value.Listen to the full podcast now- https://premade.outgrow.us/interview-with-altaf-patel #Outgrow #Podcast #AltafPatel #PepsiCo #DataAnalytics #AILeadership #DataStrategy
How NaaS Is Simplifying Enterprise ConnectivityIn this clip, Eduardo Pérez, Senior Lead of Strategy & Innovation at Colt Technology Services, explains how Network as a Service is reshaping connectivity.It enables flexible, digital delivery of services like Ethernet and IP access to the cloud. Through Network Functions Virtualization (NFV), traditional hardware, like routers or firewalls, can be virtualized at the provider edge.Instead of managing physical devices on-site, customers can activate services in a plug-and-play way. The result: a smoother end-to-end experience and greater value for enterprises.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Eduardo-Perez #Outgrow #Podcast #EduardoPérez #ColtTechnologyServices #NaaS #NFV #DigitalInfrastructure #TelecomInnovation
Winning Consumers Starts with IssuersFor Brice van de Walle, EVP Core Payments Europe at Mastercard, consumer value starts with strong partnerships.As a B2C business, Mastercard’s priority is making sure banks and issuers fully understand the benefits behind every Mastercard, so they can clearly communicate that value to cardholders.By closely supporting partners with the right tools, materials, and insights, Mastercard ensures its value proposition reaches consumers in a way that truly resonates. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Brice-van-de-Walle?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#Outgrow #Podcast #Mastercard #Payments #CustomerValue #B2C #BankingPartners
In an AI World, Creativity Matters More!In this clip, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI is reshaping the creative landscape.With channels more fragmented than ever and AI democratizing content creation, more people can produce more content, faster. That inevitably creates noise.But noise only increases the need for true creative cut-through. The difference between fleeting impressions and real engagement comes down to talent, craft, and human insight.In a world where everyone can create, standout creativity becomes even more valuable.Listen to the full podcast now- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #CreativeIndustry #AIinMarketing #CutThrough
AI’s Next Phase of Economic Impact!In this clip, Sam Altman, CEO of OpenAI, shares how he sees AI evolving over the next few years.First, agents begin doing real work at scale, especially in coding. Then AI starts accelerating scientific discovery, potentially driving major breakthroughs. After that, the shift moves from the digital world to the physical one, with robots becoming meaningful economic contributors.He adds that lasting value will come from stronger infrastructure, smarter models, and the societal “scaffolding” that helps integrate AI everywhere.#Outgrow #Podcast #SamAltman #FutureOfAI #AIAgents #Robotics #Innovation
Trust Users, Then Iterate.In this clip, Samuel Beek, Chief Product Officer at VEED, explains how real user testing shapes what actually ships. Before launch, products are put in front of large groups of users, and especially a panel of super users, to see how they’re really used, not how the team assumes they’ll be used.Sometimes VEED takes a bet and ships early, then refines based on what they observe. The big insight? 👉 Users are smarter than we think 👉 Most people can quickly figure out what we build 👉 That’s both a product lesson and a quiet compliment to societyDesign with humility, ship with confidence, and learn fast. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Samuel-Beek?utm_campaign=podcast&utm_content=eric_tak&utm_medium=organic_social&utm_source=linkedin&utm_term=sg #Outgrow #ProductThinking #UserTesting #UX #VEED #ProductLeadership #BuildInPublic #Iteration #TechCulture
🎙️ Toward a Federated AI InternetIn this snippet, Sam Altman, CEO of OpenAI, shares a long-term vision for a truly personalized AI, one that knows you, understands your context, and can be used seamlessly across many services.He imagines a future where AI can sign into other platforms, supported by powerful SDKs, and where today’s APIs evolve into something much bigger. The end goal?👉 A new, internet-level protocol, on the scale of HTTP👉 Federated systems where agents use tools fluidly👉 Built-in trust for authentication, payments, and data transferIt’s a future where everything can talk to everything, and AI becomes a natural layer of the internet itself.#Outgrow #Podcast #SamAltman #OpenAI #PersonalizedAI #AIInfrastructure #FutureOfTheInternet #AIAgents
Beauty Tech from the Inside Out!Moutia Khatiri, Global CTO for Online & Omnisales at L’Oréal Groupe, explains how Beauty Tech is more than innovation; it’s a deep transformation.Launched around 2018–2019, the program began with a major IT overhaul and evolved into dedicated teams building AI and cutting-edge tech into digital products. The goal: ✨ Empower employees ✨ Augment consumer experiences ✨ Use technology in the service of beauty, not the other way aroundBeauty Tech is about putting tech at the heart of transformation, internally and externally. Listen to the full podcast now- https://premade.outgrow.us/interview-with-moutia-khatiri #Outgrow #BeautyTech #LOréal #DigitalTransformation #AIinBeauty #CustomerExperience #FutureOfRetail
Leadership at Scale: Why Energy, Empathy, and Curiosity Matter More Than Solutions ⚡🤝At senior leadership levels, success isn’t about working longer hours; it’s about managing your energy. 💡Adam Harmetz, VP of Product Management at Microsoft, shares a powerful leadership lesson: before jumping into problem-solving, start by showing support, respect, and curiosity. When leaders pause to truly understand what their teams need to succeed, they build stronger cross-team relationships and unlock better outcomes. Sometimes, the most impactful move isn’t having the answer; it’s being present. 🎯Listen to the full podcast now- https://premade.outgrow.us/interview-with-adam-harmetz #Leadership #ProductManagement #ExecutiveLeadership #EnergyManagement #EmpatheticLeadership #PeopleFirst #BigTech #Microsoft #CareerGrowth #ModernLeadership
Vishnu Acharya is a well-rounded technology leader and speaker with over 20 years of experience spanning engineering and operations. He has worked both as an individual contributor and in senior leadership roles. Currently, he is an engineering leader at Uber, where he focuses on hyperscale production network engineering, infrastructure, and software automation. Known for his natural curiosity to break and fix things, Vishnu is driven by a passion to learn, teach, create, and bring order out of chaos.On The Menu:Scaling Uber's infrastructure from 16 to 4,000 engineersBuilding systems that survive 10x, 100x, 1000x growthNetwork bottlenecks in AI factories and GPU connectivityHow Uber for Business started from a random networking requestAngel investing lessons: backing founders over trends and hypeChina expansion: cranes, windows, and creative data center solutionsAutonomous vehicle push in 2016: when innovation moved too fast
Why One P&L Changed Everything at Media MonksIn this snippet, Funs Jacobs, former Senior Director of Innovation at Monks and Founder of Brand of Insiders, shares how Media Monks evolved from a production studio in the Netherlands into a truly global, end-to-end agency.After its acquisition, instead of operating like a traditional agency network, Media Monks integrated everything into one single entity, one brand, one team, and one P&L.That structure made real collaboration possible across strategy, creative, and execution, globally, yet locally relevant. And in the end, it’s the client who benefits most.Listen to the full podcast- https://premade.outgrow.us/interview-with-Funs-Jacobs#Outgrow #Podcast #FunsJacobs #MediaMonks #AgencyTransformation #CreativeIndustry #EndToEndMarketing #GlobalTeams
Simplifying Access to the Digital World!In this snippet, Eduardo Pérez, Senior Lead of Strategy & Innovation at Colt Technology Services, explains what global digital infrastructure really means in practice. Listen to the full podcast.For Colt, it’s about enabling enterprises to access the digital world more simply, whether through connectivity, security, or both. The focus is on deeply understanding what businesses across different industries truly need from telecom providers.The goal?👉 Deliver solutions that are easy, flexible, and faster than what enterprises are used to, so digital complexity doesn’t slow innovation. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Eduardo-Perez #Outgrow #Podcast #EduardoPerez #ColtTechnologyServices #DigitalInfrastructure #Connectivity #EnterpriseTech #TelecomInnovation
What’s Really Driving the Next Wave of Fintech?In this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, breaks down what’s fueling the momentum in fintech today.From single APIs and lower transaction costs to real-time payments and cross-border transfers, the industry is moving fast. Pavan connects these shifts to the growing impact of AI and digital assets, which together are reshaping how financial services are built and delivered.The outcome?👉 More convenience👉 Better accessibility👉 Financial services that reach further than ever beforeThis is the direction fintech is heading. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Pavan-Bachwal#Outgrow #Podcast #PavanBachwal #Ericsson #Fintech #RealTimePayments #DigitalAssets #AIinFinance
People First, AI in the MiddleIn this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, shares what AI looks like inside one of the world’s largest creative organizations.At WPP, teams across creative and media agencies now have equal, safe access to generative AI through WPP Open, a shared platform bringing major AI models into one interface.But Andy is clear:👉 The tools don’t lead. People do.👉 AI handles the legwork in the middle.👉 Human judgment, creativity, and experience remain essential.In a space evolving this fast, one thing stays constant: AI works best when it’s wrapped around people, not the other way around. Listen to the full podcast now- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #GenerativeAI #CreativeTechnology #FutureOfWork #HumanCenteredAI
Dianna Wilusz, MBA, SPHR, SHRMSCP, is a dynamic executive leader serving as Vice President of People Experience and Operations at SoftBank Robotics America, where she architects solutions advancing human experience through robotics, AI, and data-driven decision making. As CEO and Founder of The Pendolino Group since 2009, she specializes in organizational performance, leadership coaching, and strategic planning. With over 75 years of collective team experience in human resources and executive leadership, Dianna focuses on integrating AI technology with humanity while revolutionizing workplace culture and propagating excellence in leadership and innovation across diverse industries.On The Menu:The intersection of humanity, robotics, and emotional intelligenceThree levels of AI integration in organizational structuresHandling employee resistance to automated systems with empathyThe future of employee experience in AI-augmented workplacesBuilding trust through transparent AI communication strategiesThe importance of patience in AI adoption journeysEmerging tech trends are reshaping human potential in workplaces
How Different Generations Use ChatGPT?In this snippet, Sam Altman, CEO of OpenAI, shares a fascinating take on how ChatGPT is used across age groups.He describes some users, especially students, treating ChatGPT like an operating system, connecting files, using complex prompts, and building workflows around it. Others rely on it as a life advisor, making decisions with the help of its growing memory and context.Sam’s breakdown:👉 Older users: a Google replacement👉 20s–30s: a life advisor👉 College students: an operating systemA clear sign that AI isn’t just a tool anymore, it’s becoming an everyday interface to life and work.#Outgrow #Podcast #SamAltman #OpenAI #ChatGPT #AIUsage #FutureOfWork #GenerationalTrends
Making Responsible AI Scalable!In this snippet, John Hearty, Vice President & Head of AI Governance at Mastercard, talks about the surge in AI adoption following generative models like GPT-3.5, and why governance had to evolve just as fast.At Mastercard, the focus is on making it easier to build and procure responsible AI. That means providing teams and partners with the right tools, guidance, and support to pass rigorous validation.John shares how their generative AI evaluation service helps both internal teams and third parties ensure AI systems are effective, transparent, and reliable, reducing hallucinations and increasing confidence in real-world use.Responsible AI isn’t just a principle. It’s a practice. Listen to the full podcast now- https://premade.outgrow.us/interview-with-John-Hearty #Outgrow #Podcast #JohnHearty #Mastercard #AIGovernance #ResponsibleAI #GenerativeAI #TrustInAI
Applying AI Across Industries, From Chips to Clean Energy!In this snippet, Jukka-Pekka Salmenkaita, VP of AI and Special Projects at Elisa, shares how his work spans building digital services and software solutions across multiple industries.From quality control systems in semiconductor manufacturing to service assurance and network optimization for telecom operators, and even distributed energy storage to support a smoother zero-carbon energy transition, AI is at the core of it all.His work highlights how intelligent software can solve real operational challenges, no matter the industry.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Jukka-Pekka-Salmenkaita#Outgrow #Podcast #Elisa #AIApplications #IndustrialAI #TelecomInnovation #CleanEnergy
AI Can Generate. Creatives Define ‘Good.’In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, explains the real role of AI in creative production.Yes, tools like top-tier video generators can create impressive scenes. To most people, they look good enough. But a trained director sees the gaps, in framing, pacing, lighting, sound, and storytelling.Andy’s point is clear:👉 AI can handle much of the legwork in the middle.👉 Human expertise defines the vision and knows when it’s right.The future isn’t AI replacing creativity, it’s AI wrapped inside a thoughtful production process. Listen to the full podcast- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #GenerativeAI #CreativeProcess #HumanCreativity #AIFilmmaking
Adapt Fast or Get Left Behind!In this snippet, Sam Altman, CEO of OpenAI, explains why organizations struggle when change accelerates, and why startups keep winning. He points to slow, rigid systems where decisions take months or even years, while the world moves in real time. That gap fuels creative destruction: startups adapt fast, and legacy players fall behind. Sam predicts many large companies will spend years resisting AI’s impact, until a last-minute scramble makes it too late. He sees the same pattern in people, too. The generational divide in how AI tools are used today mirrors the early days of smartphones, and it’s just as stark. The takeaway?👉 Adapt early.👉 Experiment fast.👉 Or be overtaken by those who already have.#Outgrow #Podcast #SamAltman #OpenAI #AITransformation #StartupMindset #Innovation #FutureOfWork
loading
Comments 
loading