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Marketer of the Month
Marketer of the Month
Author: Outgrow
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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
606 Episodes
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How Different Generations Use ChatGPT?In this snippet, Sam Altman, CEO of OpenAI, shares a fascinating take on how ChatGPT is used across age groups.He describes some users, especially students, treating ChatGPT like an operating system, connecting files, using complex prompts, and building workflows around it. Others rely on it as a life advisor, making decisions with the help of its growing memory and context.Sam’s breakdown:👉 Older users: a Google replacement👉 20s–30s: a life advisor👉 College students: an operating systemA clear sign that AI isn’t just a tool anymore, it’s becoming an everyday interface to life and work.#Outgrow #Podcast #SamAltman #OpenAI #ChatGPT #AIUsage #FutureOfWork #GenerationalTrends
Making Responsible AI Scalable!In this snippet, John Hearty, Vice President & Head of AI Governance at Mastercard, talks about the surge in AI adoption following generative models like GPT-3.5, and why governance had to evolve just as fast.At Mastercard, the focus is on making it easier to build and procure responsible AI. That means providing teams and partners with the right tools, guidance, and support to pass rigorous validation.John shares how their generative AI evaluation service helps both internal teams and third parties ensure AI systems are effective, transparent, and reliable, reducing hallucinations and increasing confidence in real-world use.Responsible AI isn’t just a principle. It’s a practice. Listen to the full podcast now- https://premade.outgrow.us/interview-with-John-Hearty #Outgrow #Podcast #JohnHearty #Mastercard #AIGovernance #ResponsibleAI #GenerativeAI #TrustInAI
Applying AI Across Industries, From Chips to Clean Energy!In this snippet, Jukka-Pekka Salmenkaita, VP of AI and Special Projects at Elisa, shares how his work spans building digital services and software solutions across multiple industries.From quality control systems in semiconductor manufacturing to service assurance and network optimization for telecom operators, and even distributed energy storage to support a smoother zero-carbon energy transition, AI is at the core of it all.His work highlights how intelligent software can solve real operational challenges, no matter the industry.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Jukka-Pekka-Salmenkaita#Outgrow #Podcast #Elisa #AIApplications #IndustrialAI #TelecomInnovation #CleanEnergy
AI Can Generate. Creatives Define ‘Good.’In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, explains the real role of AI in creative production.Yes, tools like top-tier video generators can create impressive scenes. To most people, they look good enough. But a trained director sees the gaps, in framing, pacing, lighting, sound, and storytelling.Andy’s point is clear:👉 AI can handle much of the legwork in the middle.👉 Human expertise defines the vision and knows when it’s right.The future isn’t AI replacing creativity, it’s AI wrapped inside a thoughtful production process. Listen to the full podcast- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #GenerativeAI #CreativeProcess #HumanCreativity #AIFilmmaking
Adapt Fast or Get Left Behind!In this snippet, Sam Altman, CEO of OpenAI, explains why organizations struggle when change accelerates, and why startups keep winning. He points to slow, rigid systems where decisions take months or even years, while the world moves in real time. That gap fuels creative destruction: startups adapt fast, and legacy players fall behind. Sam predicts many large companies will spend years resisting AI’s impact, until a last-minute scramble makes it too late. He sees the same pattern in people, too. The generational divide in how AI tools are used today mirrors the early days of smartphones, and it’s just as stark. The takeaway?👉 Adapt early.👉 Experiment fast.👉 Or be overtaken by those who already have.#Outgrow #Podcast #SamAltman #OpenAI #AITransformation #StartupMindset #Innovation #FutureOfWork
Why Every AI Project Needs an Ethics CommitteeIn this snippet, Matthew Blakemore, CEO at AI Caramba!, stresses why AI ethics committees shouldn’t be optional.He shares that every project he’s worked on included one, because it’s extremely difficult for companies to ethically assess their own products in isolation. Independent voices matter.By collaborating with external experts, including the University of Bath, and bringing in outside perspectives, Matthew believes companies can build stronger, more trustworthy AI systems.His advice is clear:👉 Set up an AI ethics committee.👉 Invest in independent input.👉 Make ethics a core part of your AI program.Listen to the full podcast now- https://premade.outgrow.us/interview-with-matthew-blakemore#Outgrow #Podcast #MatthewBlakemore #AICaramba #AIEthics #ResponsibleAI #AILeadership #TechGovernance
Gregory Van den Top is a seasoned cybersecurity leader and the Field Chief Information Security Officer (CISO) at Cloudflare, where he is dedicated to “helping build a better internet.” With extensive experience in cybersecurity strategy and risk management, Gregory plays a pivotal role in strengthening internet infrastructure and advancing security practices worldwide.On the Menu:Cloudflare's "customer zero" approach to security tool developmentBuilding C-suite influence as a modern security leaderWhy technology must adapt to humans, not vice versaThe underestimated risks of artificial intelligence adoptionBuilding a better internet through community and collaborationQuantum computing threats and preparing for post-quantum encryption
Building Match Hubs That Put Partners FirstIn this snippet, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, explains how TikTok is rethinking sports discovery with match hubs.These hubs live on high-traffic pages and connect fans directly to broadcasters.🏟️ When a game is live, scores are shown, and one tap can take users to partners like NBC in the U.S. to watch Olympics coverage.📅 When it’s not live, fans can save the match to their calendars.Rollo highlights that TikTok’s priority isn’t just pace or flashy tech, it’s being the most valuable partner possible for publishers and broadcasters by building products that truly meet their needs.Listen to the full podcast now- https://premade.outgrow.us/interview-with-rollo-goldstaub#Outgrow #Podcast #RolloGoldstaub #TikTok #SportsPartnerships #MediaInnovation #FanExperience #DigitalSports
🎧 Podcast Snippet: Smarter Fleets with Connected Tyre Tech 🚛In this episode, Kai Hackbarth, Head of Product & Solutions at Bosch, talks about how Bosch is shaping the future of connected mobility through intelligent tyre technology. He explains how tyre sensors collect valuable data that, when combined with vehicle and telematics information, gives fleet operators a complete picture of tyre health and performance.This helps businesses monitor wear and tear, maintain optimal pressure, reduce fuel consumption, and improve overall safety and efficiency across their fleets. Bosch’s approach shows how data-driven insights can make everyday operations smarter, more sustainable, and cost-effective.Listen to the full podcast- https://premade.outgrow.us/interview-with-Kai-Hackbarth#Bosch #IoT #FleetManagement #SmartMobility #ConnectedVehicles #Telematics #DataAnalytics #Innovation #SmartTechnology #Sustainability
Why Creatives Need Both Structure & FreedomIn this snippet, Samuel Beek, Chief Product Officer at VEED, shares a key insight on creative work: Creativity thrives on constraints and space.A few guardrails help guide ideas but creatives also need a blank canvas to truly express themselves. Samuel explains how VEED once relied on highly restrictive templates. While they looked great and performed well on social media, users didn’t love them.The learning?True creative satisfaction comes from choice, flexibility, and freedom, not just polished outcomes.Listen to the full podcast- https://premade.outgrow.us/interview-with-Samuel-Beek#Outgrow #Podcast #SamuelBeek #VEED #CreatorEconomy #ProductDesign #CreativeFreedom #UXDesign
💳 Driving Trust & Efficiency Across the Payments Ecosystem- Brice van de Walle, EVP Core Payments Lead Europe, MastercardThe hardest part of any transformation is alignment, making sure every player is moving toward the same goal.But in this case, the benefits are clear:🔐 Lower fraud✅ Higher approval rates🤝A smoother experience for merchants, banks, and PSPs alikeWith nearly 50% of transactions already tokenized, adoption is well underway. The future of secure, seamless payments is collaborative.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Brice-van-de-Walle#Mastercard #DigitalPayments #Tokenization #Fintech #PaymentsInnovation #FraudPrevention #Ecommerce #PSP #Merchants #FinancialTechnology
Ivan Branco is a data-driven leader with over six years of experience in business intelligence, analytics, and information management. As the Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, Ivan stands at the forefront of operational excellence and digital transformation, redefining how data shapes smarter decisions and resilient systems. On The Menu: Data's role in Volvo's service-oriented business transformationWhy is governance structure foundational to data strategyCustomer satisfaction as the ultimate business compassFraud detection through data insights at Volvo GroupTechnology should solve problems, not drive strategy choicesHuman factors remain essential despite AI advancementTrust-based leadership in technology and data teams
The Vision for a Core AI SubscriptionIn this snippet, Sam Altman, CEO of OpenAI, outlines a bold ambition: making OpenAI the core AI subscription people rely on every day.Built on experiences like ChatGPT, the vision includes:👉 Smarter and smarter models👉 Core AI services bundled into a single subscription👉 New surfaces, from future devices to OS-like platforms👉 APIs and SDKs that others can build on (even if it takes a few iterations)Sam believes this platform could unlock massive global value creation, empowering builders everywhere to create what comes next. There’s still a lot to build, but the direction is clear.#Outgrow #Podcast #SamAltman #OpenAI #AIPlatform #FutureOfAI #SubscriptionEconomy #TechInnovation
Leading by Going Deep, When It Matters.In this snippet, Adam Harmetz, Vice President of Product Management at Microsoft, shares how he balances strategy with hands-on leadership.At his best, Adam focuses on the big picture, creating the right environment and giving senior leaders the autonomy to go deep, where the real work happens. But there are moments when leaders must dive in themselves.He goes deep to be a role model for new team members, during major culture shifts, and especially now with AI. By actively using AI and encouraging others to do the same, leaders send a clear signal: adaptation matters.Drawing from past transformations at Microsoft, from design-led thinking to today’s AI wave, Adam shows how deep engagement, even in projects that don’t “win,” can shape an organization’s future.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Adam-Harmetz#Outgrow #Podcast #AdamHarmetz #Microsoft #ProductLeadership #AITransformation #LeadershipMindset #TechCulture
Efficiency First: Building a Climate Strategy from the Ground Up”In this snippet, Monika Tenerowicz, ex-Climate Officer at Orange Polska, currently Deputy Head of Communications and Marketing at Upstream Poland Division, Orlen SA, shares how the company’s climate journey took shape.While Orange Polska officially published its climate ambitions in April 2021, the work started much earlier, through scattered initiatives driven by one core belief: efficiency should be the way forward.By 2020, the team began calculating its carbon footprint and identifying priority areas. As an infrastructural telecom, their focus naturally turned to scope 1 and 2 emissions, from network operations, fuel use in fleets, and the energy required to power the network.A clear reminder that meaningful climate action starts with measurement, focus, and operational efficiency. Listen to the full podcast- https://premade.outgrow.us/interview-with-Monika-Tenerowicz #Outgrow #Podcast #MonikaTenerowicz #OrangePolska #ClimateStrategy #Sustainability #CarbonFootprint #GreenTelecom
Deepfakes & Democracy: A Dangerous LineIn this snippet, Matthew Blakemore, CEO at AI Caramba!, raises serious concerns about the rise of deepfakes, especially during elections.With examples already online of people appearing to say things they never said, the risk is clear. A flood of deepfakes before an election could heavily influence outcomes, and that’s deeply problematic.Still, Matthew points to a hopeful sign: when parties publicly call out and clarify deepfakes, it helps protect democratic processes.The takeaway?👉 Technology is advancing fast.👉 Accountability and transparency must move faster.Because deepfakes are simply not a good look for democracy.Listen to the full podcast now- https://premade.outgrow.us/interview-with-matthew-blakemore#Outgrow #Podcast #MatthewBlakemore #AICaramba #Deepfakes #AIEthics #Democracy #DigitalTrust #ResponsibleAI
Rakesh Doddamane is a seasoned technology leader with over 25 years of experience specializing in Generative AI, UX Design, and Digital Transformation. Currently serving as Leader of Gen AI & UX at Philips, he has established the Generative AI Centre of Excellence and spearheaded AI governance frameworks across global organizations. On The Menu: Value-driven approach to scaling generative AI solutionsStrategic AI investments across Philips' business functionsCloud infrastructure governance and cost optimization frameworksGen AI Ninja Certification: three-tier upskilling programCustomer insights leveraging AI for product innovationFuture of autonomous agents and orchestration governanceNavigating EU AI Act compliance in regulated industries
Financial Services Is an Ecosystem, Not a Solo Act!In this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, explains why building in financial services is never a one-play show.Success requires aligning multiple moving parts:🔹 Technology players and regulators🔹 Access channels and frameworks🔹 Banking, payment, card, and remittance rails🔹 Utility, service, and merchant providersBy mapping the entire ecosystem and forming the right strategic partnerships, organizations can get the story right and design a scalable, sustainable growth journey.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Pavan-Bachwal#Outgrow #Podcast #PavanBachwal #Ericsson #FinancialServices #EcosystemThinking #Fintech #Payments #GrowthStrategy
Product Leadership Is a Jack-of-All-Trades!In this snippet, Adam Harmetz, Vice President of Product Management at Microsoft, shares what product leadership really looks like at scale.From finance and legal to HR, culture, and product planning, no two days look the same. It’s a role that demands being boundless across disciplines, balancing deep thinking with the occasional emergency firefighting.At the senior level, Adam explains, the real advantage is being able to define your own job. With strong teams handling the day-to-day, the focus shifts to a few high-impact, differentiated problems each year, the ones that truly move the business forward.Listen to the full podcast- https://premade.outgrow.us/interview-with-Adam-Harmetz#Outgrow #Podcast #AdamHarmetz #Microsoft #ProductManagement #ProductLeadership #TechCareers #BuildingAtScale
AI Does the Legwork. Humans Bring the Spark.In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI has quietly become a foundational part of our everyday lives.With generative AI now doing the heavy lifting in the middle, creating images, films, and more, the technology feels almost mind-blowing compared to just a few years ago.But Andy makes one thing clear:👉 AI can generate.👉 Humans imagine, guide, and define what good looks like.The real magic still starts with human ingenuity and ends with human experience.Listen to the full podcast- https://premade.outgrow.us/interview-with-andy-hood#Outgrow #Podcast #AndyHood #WPP #GenerativeAI #CreativeTechnology #HumanCreativity #FutureOfWork




















