Automation Unplugged Podcast

SHOW NOTESYou’ll hear from me as I guide you through several key topics around on- & off-site SEO, including:Best practices for writing unique, keyword-rich page titles, meta descriptions, and header tags for your website that clearly convey each page’s purpose to Google and searchers.Aligning your online content to the buyer’s journey to guide both visitors and search engines through your most valuable pages.And how to boost your Domain Authority by earning high-quality backlinks from industry sites, social profiles, and brand directories, plus track your score with free tools like Moz.Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to build authority online. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Andres and I discussed:His journey from teenage AV enthusiast to leading a global integration firmMaxicon's approach to gifting as a  business development techniqueThe culture of curiosity and innovation that drives his team forwardAndres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love hearing how technology can transform the way we live, this episode is for you.So settle in and enjoy my conversation with Andres Klein. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au322 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:Why so many AV dealers struggle to develop a clear marketing strategyCommon mistakes like copying competitors or rushing ROI expectationsAnd How to build a balanced, long-term marketing plan that actually drives resultsWhether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Ellie O’Hara. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Jay and I discussed:His evolution from startup founder to leading a luxury smart home brand in Beverly HillsThe unique demands of serving high-profile clients with discretion and excellenceHis experiences on national TV and overseas with the USO, bringing AV to military basesJay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether you’re in integration, technology, or just love hearing how passion shapes business, this episode is for you.So settle in and enjoy my conversation with Jay Dobensky. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au320 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this webinar, we’ll cover:Why we created Amplify People and how we differ from traditional recruitersThe components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guaranteesWhat it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative processWhether you’re struggling to fill that critical technician or sales role, or you simply want to build a more consistent, scalable hiring engine, you’ll find valuable insights in today’s conversation.Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can supercharge your hiring with Amplify People. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, David and I discussed:His journey from drummer and studio builder to integration business owner His role transforming Modern Drummer Magazine for a digital-first world And how AI, immersive sound, and blockchain are reshaping mediaDavid brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, this episode is for you.So settle in and enjoy my conversation with David Frangioni. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au318 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESHere are just a few things you’ll hear them dive into:When to stop DIYing and bring in outside helpThe marketing tasks integrators should always delegate—and the ones that are still worth doing in-houseHow agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectationsPlus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s turning heads across the industry.Let’s get into it—here’s Automation Unplugged with Melissa and Katie. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, David and I discussed:Why lighting is still a massive untapped opportunity for integratorsThe challenge of scaling lighting knowledge in the industryHow mentorship and partnerships can help fill the gapDavid brings insight, honesty, and a deep passion for light. Whether you’re just getting started with lighting or ready to take it to the next level, this episode has something for you.So settle in and enjoy my conversation with David Warfel. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au316 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn our hour-long session, we cover:How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-fit clientsConversion-content principles — like loss aversion, authority, and reciprocity — that guide prospects to take action after reading your contentPractical tips for writing articles, emails, and social media posts that spark engagement and inquiries.Listeners and viewers of this episode will also get a first look at One Firefly’s newest content marketing product. I won’t spoil the surprise here — catch the full episode to find out the newest innovative solution hitting our product suite. Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can turn your content into conversions. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Matt and I discussed:How integrators can break through growth plateaus and build a business they loveThe three biggest constraints holding most businesses back — and how to solve themWhy personal development and community are essential to long-term business successMatt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — or simply working to improve — your business, you’ll walk away from this episode energized and equipped with a fresh perspective.So settle in and enjoy my conversation with Matt Bernath. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au314 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:How storytelling helps integrators stand out and build trustThe common ways content falls flat—and how to avoid themTips for finding your voice and making your message resonatePlus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing.Let’s get into it—here’s Automation Unplugged with Deby Rubi. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Jaime and I covered a range of engaging topics, including:How he transitioned from a corporate career into entrepreneurship and what inspired him and his son to start Home IQ Solutions.The role of energy management in smart home design and how they are helping homeowners navigate Texas' unique energy challengesHow they are building strategic partnerships with architects, designers, and builders to drive long-term growth and brand awareness.I really enjoyed this conversation with Jaime and I hope you do too. Let’s dive into my interview with Jaime Garcia.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au312 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESYou’ll hear from:Myself — Ron Callis, CEO of One FireflyMatt Bernath, President of VITAL, LLCJoseph Kolchinsky, CEO of OneVision ResourcesDavid Warfel, Founding Designer of Light Can Help YouMark Langston, Partner & Chief Lighting Advisor of Light Can Help YouJason Sayen, Founder of I Am SayenJosh Christian, CEO of Home Technology AssociationPaul Starkey, Co-Founder & Partner of PrepTECH And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderatorThe panel fielded topics that were submitted in advance by the registered webinar attendees. They included: Tariff impacts on pricing & how to monitor key financial metrics, structure surcharges or locks, and proactively communicate value to clientsExpert tips on diversifying growth paths through forging trade-partner relationships, expanding into lighting & shading, and building service-based revenue streamsHow to practice operational resilience with change-order workflows, weekly project huddles, and standard processes to handle pricing changes due to tariffsAnd how to feed your growth during tough times by staying active on multiple marketing channels and leveraging manufacturer funds and collaborations.Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive in and learn how to tackle today’s economic headwinds. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Travis and I covered a range of engaging topics, including:How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market.Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators.His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day.I really enjoyed this conversation with Travis and I hope you do too. Let’s dive into my interview with Travis Larsen.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au310 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESYou’ll hear from me as I guide you through several key topics, including:How the introduction of AI has impacted search engine optimization and page one rankingsThe rise of zero-click search results and how to show up in themWhat EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your contentAnd how to optimize your Google Business Profile and other online directories to increase visibility in local searchVisit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to land on page one in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, Jesse and I discussed:How Midtown is elevating executive video and streaming setupsAward-winning immersive projects in education and retailJesse’s journey from hands-on technician to company leaderJesse brings energy, expertise, and a refreshing sense of humor to everything he does. Whether you're running a family-owned shop or scaling a growing AV firm, there’s something in this episode for you.So settle in and enjoy my conversation with Jesse Miller. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au308 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESHere’s what’s coming up in today’s episode:Why storytelling beats sales pitches on socialHow video is dominating in 2025—and how to get startedKali’s takeaways from her attendance at this year's Social Media Marketing WorldWhether you’re just getting started or ready to level up your social media strategy, this episode is packed with practical takeaways.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Kali Keegan. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we covered:How expanding into electrical work is helping Bethesda get involved in projects earlier.The power of peer collaboration and how Michael’s affiliate network drives innovation.Why focusing on design and lighting has reshaped how clients and partners see his team.Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ever.So let’s jump in—here’s Automation Unplugged with Michael Wilson.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au306 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESHere’s what’s coming up in today’s episode:How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators.How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies.The biggest marketing mistakes integrators make and how to fix them.Plus, I’ll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years.This is going to be a fun and insightful conversation, so let’s get started! About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we covered:How Rich is leveraging smart tech to transform apartment living and streamline property managementWhy he chose to implement EOS to scale his business and empower his teamThe importance of leading with service, honesty, and vision when selling technologyYou’ll also hear Rich talk about how faith guides his business decisions, why healthy conflict is essential for growth, and how a mindset of learning has helped him thrive through challenges.This one’s packed with wisdom, inspiration, and some powerful lessons in leadership and growth. Let’s jump in—here’s Automation Unplugged with Richard Quinones.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au304 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.