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Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
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SHOW NOTESDuring this panel, you’ll hear from:Myself — Ron Callis, CEO of One FireflyMatt Bernath, President of VITAL, LLCJoseph Kolchinsky, CEO of OneVision ResourcesDavid Warfel, Founding Designer of Light Can Help YouMark Langston, Partner & Chief Lighting Advisor of Light Can Help YouJason Sayen, Founder of I Am SayenJosh Christian, CEO of Home Technology AssociationAnd Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderatorVisit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, Kathleen and I discussed:Her lifelong connection to the AV industry and how it shaped her leadership styleWhat it means to advocate for integrators inside a global company like SonyThe innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technologyAnd how she balances corporate leadership with her passion for creativity, community, and good food in Portland, OregonKathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330
SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Cameron dig into:The difference between metrics that matter and vanity stats you can ignoreHow automation and CRM integration can boost efficiency and client experienceAnd common mistakes to avoid when measuring marketing ROIWhether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.Let’s dive in—here’s Automation Unplugged with Cameron Howitt. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESTogether, we explore:Why physical marketing still resonates in a digital-first worldHow LuxePost combines luxury creative with data-driven targeting and digital trackingAnd how integrators can use this approach to elevate their brand and generate quality leadsIf you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.Let’s dive in! About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
1SHOW NOTESIn this episode, Isar and I discussed:Why most leaders are still in the early stages of AI adoptionPractical ways integrators and small-to-medium businesses can start using AI right nowHow AI will reshape customer service, design, and operations in the near futureIsar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future.So settle in and enjoy my conversation with Isar Meitis. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328
SHOW NOTESIn this episode, Chris and I discussed:How culture, process, and profitability fuel growth at Acoustic Design SystemsWhy marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brandThe future of integration, from lighting and panelized systems to service revenue and M&AChris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.So settle in and enjoy my conversation with Chris Sterle. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327
SHOW NOTESIn this episode, Chris and I discussed:The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the SoutheastWhy cultivating entry-level customers is just as important as serving high-end audiophilesHow YouTube, events, and a passion for education are expanding the store’s reach and building communityChris’s journey is a reminder that Hi-Fi is about more than gear — it’s about people, passion, and creating experiences that last. His insights are a must-hear for anyone curious about the state of high-performance audio today.So settle in and enjoy my conversation with Chris Doughty. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au326 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams.So without further ado, here’s my conversation with Chris Oram on Elevation. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they discuss:Why follow-up is the missing link between clicks and customersThe common traps integrators fall into—like assuming interest or lacking a clear processAnd how to use tools like CRMs and automation without losing the human touchWhether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical strategies and Keith’s trademark one-liners to keep you thinking.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Keith Kearney. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, John and I discussed:The strategy behind building both AV and electrical divisionsHow industry peer networks have impacted his growth journey.How family and resilience have shaped his leadership styleJohn’s journey highlights what it takes to build a resilient business in a fast-changing industry. His insights are a must-hear for anyone passionate about integration and entrepreneurship.So settle in and enjoy my conversation with John Carter. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au324 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESYou’ll hear from me as I guide you through several key topics around on- & off-site SEO, including:Best practices for writing unique, keyword-rich page titles, meta descriptions, and header tags for your website that clearly convey each page’s purpose to Google and searchers.Aligning your online content to the buyer’s journey to guide both visitors and search engines through your most valuable pages.And how to boost your Domain Authority by earning high-quality backlinks from industry sites, social profiles, and brand directories, plus track your score with free tools like Moz.Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to build authority online. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, Andres and I discussed:His journey from teenage AV enthusiast to leading a global integration firmMaxicon's approach to gifting as a business development techniqueThe culture of curiosity and innovation that drives his team forwardAndres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love hearing how technology can transform the way we live, this episode is for you.So settle in and enjoy my conversation with Andres Klein. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au322 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:Why so many AV dealers struggle to develop a clear marketing strategyCommon mistakes like copying competitors or rushing ROI expectationsAnd How to build a balanced, long-term marketing plan that actually drives resultsWhether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Ellie O’Hara. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, Jay and I discussed:His evolution from startup founder to leading a luxury smart home brand in Beverly HillsThe unique demands of serving high-profile clients with discretion and excellenceHis experiences on national TV and overseas with the USO, bringing AV to military basesJay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether you’re in integration, technology, or just love hearing how passion shapes business, this episode is for you.So settle in and enjoy my conversation with Jay Dobensky. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au320 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this webinar, we’ll cover:Why we created Amplify People and how we differ from traditional recruitersThe components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guaranteesWhat it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative processWhether you’re struggling to fill that critical technician or sales role, or you simply want to build a more consistent, scalable hiring engine, you’ll find valuable insights in today’s conversation.Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can supercharge your hiring with Amplify People. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, David and I discussed:His journey from drummer and studio builder to integration business owner His role transforming Modern Drummer Magazine for a digital-first world And how AI, immersive sound, and blockchain are reshaping mediaDavid brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, this episode is for you.So settle in and enjoy my conversation with David Frangioni. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au318 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESHere are just a few things you’ll hear them dive into:When to stop DIYing and bring in outside helpThe marketing tasks integrators should always delegate—and the ones that are still worth doing in-houseHow agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectationsPlus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s turning heads across the industry.Let’s get into it—here’s Automation Unplugged with Melissa and Katie. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, David and I discussed:Why lighting is still a massive untapped opportunity for integratorsThe challenge of scaling lighting knowledge in the industryHow mentorship and partnerships can help fill the gapDavid brings insight, honesty, and a deep passion for light. Whether you’re just getting started with lighting or ready to take it to the next level, this episode has something for you.So settle in and enjoy my conversation with David Warfel. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au316 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn our hour-long session, we cover:How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-fit clientsConversion-content principles — like loss aversion, authority, and reciprocity — that guide prospects to take action after reading your contentPractical tips for writing articles, emails, and social media posts that spark engagement and inquiries.Listeners and viewers of this episode will also get a first look at One Firefly’s newest content marketing product. I won’t spoil the surprise here — catch the full episode to find out the newest innovative solution hitting our product suite. Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can turn your content into conversions. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTESIn this episode, Matt and I discussed:How integrators can break through growth plateaus and build a business they loveThe three biggest constraints holding most businesses back — and how to solve themWhy personal development and community are essential to long-term business successMatt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — or simply working to improve — your business, you’ll walk away from this episode energized and equipped with a fresh perspective.So settle in and enjoy my conversation with Matt Bernath. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au314 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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