Educated Artistry

Welcome to this weeks episode of Educated Artistry! Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams We Cover:  The Tik Tok Ban Update Becoming a social media manager for beauty businesses  Embracing YOU in your content  SEO tips and startegy  Building confidence in front of the camera  How to ACTUALLY measure if your content is successful  FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/ FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!  We cover:  My observations from the cleint perspective Why DIY lashes will never replace lash extension services fully  Upholding a luxury experience  How the industry is evolving and how you can evolve with it  FREE ways you can elevate your customer experience    Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299 https://lashbizbabesacademy.teachable.com/a/aff_tcxs6r7t/external?affcode=1259281_yjgdhfnn My Lash Bed Set Up   

Welcome to this weeks episode of Educated Artistry!   Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area.   Today we cover:    - Building a clientele that can withstand economic downturns  - How to market and find high end clients - The power of building connections within your community  - The client experience      LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply   LACEY WEBSITE: Www.lashandestheticsupply.com KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  Today we are talking all about the possible Tik Tok "Ban"  Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business? I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.  Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.  We Cover:  The tranistion from her medical career into lash extensions Building a clientele within 5 months  Authentic Marketing  Building a community with raving fans  Moving states and REBUILDING a new clientele within 3 months  Client building secrets NO ONE is talking about  CONNECT WITH ASHLEY IG: https://www.instagram.com/aura.by.ashley/   Free Overlooked to Fully Booked Course   https://ashleybao.myflodesk.com/jointhelist   5 Figure Months Course:   WHAT YOU WILL LEARN:   THE MINDSET TO CALL IN 5 FIGURE MONTHS   MY 100 APPTS/MONTH BUSINESS FRAMEWORK   HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES   MOTIVATION WITHOUT CIRCUMSTANTIAL POWER   FINANCIAL ORGANIZATION STRATEGIES   What's included?   5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months.   https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw   CONNECT WITH KAYLA    KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry Podcast  Today we cover:  How the Be My Lashentine Event turned out Hosting an event fo your local beauty community  How I found a venue space, vendors and sponsors  Tips for putting together swag bags  Selling Tickets + Marketing the Event  The Cost + Breakdown  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  Was social media growth and community building on your vision board for 2024? It is no secret community building is vital for building a brand and to set yiurself a part from the masses.  Today, I am sharing the most underrated Instagram feature for community building (in my opinion). I have been utilizing this feature for my own community and have seen great results, had some of the most amazing conversations in my dms and have gotten a clearer vision on what my community wants from me.  Settle in for this solo episode and learn how to utilize this Instagram feature for your own community.  KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry!  We are joined by Hellen Vuong the owner of Lash Baby Product line and Training.  Hellen started her career in the lash industry in 2016 after moving from Vietman to the United States. Along with operating Lash Baby she has a salon with booth renters. Today we are covering: Moving to the United States + starting a business Client building in 2016 vs today Client building without social media  Personal + Professional boundaries  Purchasing + becoming the new face of Lash Baby  Lash trend predictions  Follow Hellen  https://www.instagram.com/lashbaby.official/ Shop Lash Baby Use code: KK15 to save 15% off your order (my personal fav are the .02 lashes!) https://thelashbabyshop.com/product   KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

Welcome to this weeks episode of Educated Artistry! Dr Janice Luk is a Optometrist based in Canada that specializes in eye health and beauty trends and has been practicing for 7 years. As a lash artist eye health and the safety of our clients should be our #1 priority for a long and sustainable career. I am thrilled to have an optometrist join us today to teach us today about eye health and lash extensions to expand our knowledge. We Cover: Eye Health in our clients and ourselves Sensitivities with lash extensions  Allergies to lash adhesive  Partnering with a local Optometrist  Myth Busing! Demodex mites, Flonase Trend and UV Light  Follow Dr Janice Luk:  https://www.instagram.com/ilukateyes/ BE MY LASHENTINE TICKETS (sales end Feb 1st 2024)  The lash artist event in Vancouver Washington on February 18th 6:30-9:30pm Swag bags, Giveaways, Collaboration + Yummy Food/Drinks! Use code: PODCAST to save 15% on your ticket https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477  FOLLOW KAYLA: KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

WELCOME BACK!  Today we are covering:  The top episode of 2023 winner Be My Lashentine Event  My Lash Trend Predictions for 2024  Content Strategies and Predictions  Be My Lashentine Tickets! Use code PODCAST to save 15% on your ticket  https://www.eventbrite.com/e/be-my-lashentine-tickets-  

Welcome to this weeks episode of Educated Artistry!  We have a solo epsiode for you to end the 2023 lineup of podcast episodes. Thank you all for an amazing year of guests, episodes and growth. We will be taking a short break and return with episodes and reveal the 2023 mist downlaoded episode winner on January 17th.   We Cover: 2023 most Downloaded Episode Competition (cut off 12/31 at 11:59pm) Be My Lashentine Event  Why I retired my masterclasses  My opinion about New Years Resolutions  The Power of Starting Today  Be My Lashentine PRESALE! (Presale pricing ends 1/1/24) https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477 KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_ 

Welcome to this weeks episode of Educated Artistry!  We have another DOUBLE FEATURE episode that was recorded at The Lash Conference  with Bryce Sechler and Sydnee McGee. Both these guests have been on the podcast earlier this year and I am excited to have them back to take a deep dive in their transformations since our last chat   Sydnee Interview:  The decision to close her lash product line Zalura Taking time to REST and REALIGN  The next steps for Sydnee   FOLLOW SYDNEE: https://www.instagram.com/pacificbeautycove/ Lashcon23 for 50% off online eye styling course https://www.pacificbeautycove.com/eye-styling-course Bryce Interview:  The outcome of her foundation for women empowerment and domestic volience support  Creating education around speed lashing  The behind the scenes of creating her first product  FOLLOW BRYCE:https://www.instagram.com/un_stripped.academy/ Un-Stripped Method Self Paced Masterclass code LASHCON https://academy.un-strippedlbb.com/the-un-stripped-method-masterclass   Free speed lashing ebook https://academy.un-strippedlbb.com/speed-lashing-ebook 2023 MOST DOWNLOADED EPISODE!  DEADLINE DEC 31ST 2023 11:59PM  WINNNER ANNOUNCED JAN 17TH 2024 EPISODE  HOW TO HELP YOUR FAV GUEST WIN:  Share episode link on story Share epsidoe link drectly with beauty business bestie  Feature episode as a free resource (for the guest) Email episide link to your audience 

Welcome to this weeks episode of Educated Artistry!  Today's guest is Lia Juhas, a lash artist, international educator, speaker + judge with over 2,300 students. She is an OG lash artist that started in 2013 with $27 in her bank account and within 3 years built a multiple 6 figure beauty business. In 2022 she started her second business and scaled to 6 figures within 9 months and only worked 20 hours per week. Her deepest passion lies in unlocking the full potential of beauty business owners and guiding them towards creating sustainable and scalable businesses. We Cover:  Lia's Journey in the industry The power of effective communication with clients, students and team members  The real reason you are getting a lot of inquiries but little sign ups How to handle difficult conversations  Intentional communication and boundaries  Tips for good communication with your clients    Lia's Course: Artist to Mentor  https://livinginalignment.thrivecart.com/artist-to-mentor-presale/ EXCLUSIVE DISCOUNT FOR LISTENERS ONLY!  Join for $555 ($777 reg)  

Welcome to this weeks episode of Educated Artistry!  Today we are joined by Crystal Perez, she is the owner of Butterfly Kiss Lash and lash supply store in Phoenix Arizona. She is the Co-Founder of the International Lash Expo that will be held in Glendale Arizona March 2024. We cover:  Crystals journey into the beauty industry Starting a product line and opening the first supply store in Arizona  Attending conferences vs being an exhibtor  The International Lash Expo creation  Tickets, what to expect and more! Get your ticket to ILE and save with code: PODCAST10 https://internationallashexpo.com/collections/all

Welcome to this weeks episode of Educated Artistry!  Today we are joined by Erin Taylor, Owner of Monarch Lash Co and Undefined Studios in Salem Oregon. This episode was recorded at the Lash Conference in October  We cover:  Erins journey into the beauty industry Lash trainings  Online course creation that has reached 44 countries, 2,000 students. The opening of Undefined Studios in 2021  Studio Managment  Get 10% off online courses or course bundles with code KKARTISTRY (this code is stackable on atop of exsisting offers!) https://monarchlashco.teachable.com/courses  Follow Erin on IG: https://www.instagram.com/monarchlashco/ KK ARTISTRY MASTERCLASS RETIREMENT SALE!  Code: LASTCHANCE (expires 11/27/23) https://kkartistry.teachable.com/ MASTERCLASS BUNDLE: No code needed  https://kkartistry.teachable.com/p/the-lash-con-bundle

Welcome to this weeks episode of Educated Artistry!  Today I am joined by Olivia Knight and Anne Frehner the owners of Lash Apothecary and creators of the Opal UV light system.  We cover:  The difference between UV and LED The Light spectrum and safety for artist and client  Research of UV light exposure over long time periods The importance of knowledge and the chemicals in adhesive  Humidity and Temparture with the UV system  UV light and the truth about sensitivities  Benefits for lash artist and client when using the Opal UV light system  15% OFF SITEWIDE with code: EDUCATEDARTISTRY at checkout   www.lashapothecary.com Follow Lash Apothecary on IG: https://www.instagram.com/lash_apothecary/ WATCH ON YOUTUBE: https://www.youtube.com/channel/UCnu8__OGLOC2clnvkq13ehQ  

Welcome to this weeks episode of Educated Artistry! We have a double feature for you today. This episode contains two interviews I did live at The Lash Confernece.  First we have Amanda Wagner from Pretty Little Lash Co.  We cover:  Building a high end clientele in a small town Running a salon with booth renters Building a business and changing her families lives  Follow Amanda on IG $200 of 1 month VIP coaching - Only available to the podcast listeners ☺️   Code: LASHCON2023   https://www.prettylittlelashco.com/ Next up is Mackenna Wallace of Blink by Mack.  We cover: Client boundaries Opening a salon suite  Becoming a lash trainer  Follow Mackenna on IG

Welcome to this weeks episode!  We are sharing an interview that was recorded live at The Lash Conference. Our guest is Ali Lilly, the owner of Lash Anarchist and host of The Lash Anarchist podcast.  We Cover:  The move from Arizona to Florida Returning to the lash chair as an employee  Merging with Lash Bomb  The Love is Blind Season Finale  ALI IG: https://www.instagram.com/lashanarchist/ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

This weeks episode we are catching up about my time at the 2023 Lash Conference!  If you're new here, WELCOME!  We Cover:  My first year having a booth Recap of the weekend  How I set up my booth/offers I had  The live podcast interviews  What I would do different as a sponsor next year  Gratitude    KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

It's Spooooooky season and today we are reading your stories! I asked you guys to submit your stories about nightmare clients, horrifc experiences and even spooky tales. You all delivered!  Enjoy the this Halloween special episode 🎃👻   KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast