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Business of Home Podcast
Business of Home Podcast
Author: Business of Home, Dennis Scully
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Business of Home's host Dennis Scully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community.
528 Episodes
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Seth Kaplowitz occupies a unique niche, providing both legal services and career guidance for designers and design world brands alike. His client list includes some of the industry’s biggest names, but plenty of successful under-the-radar firms as well, giving him a good view of the full scope of the industry. On this episode of the podcast, Kaplowitz speaks with host Dennis Scully about the evidence for why hourly billing is better than flat fees, what kind of press coverage really leads to new clients, and why the best thing a designer can give themselves is more options.This episode is sponsored by Ernesta and SixpennyLINKSThe Kaplowitz GroupDennis ScullyBusiness of Home
Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including the results of the Food52 bankruptcy auction, why designers are embracing electric kitchens and how cold weather might heat up the real estate market. Later, designer Bella Mancini joins the show to talk about elevating a partner at her firm. This episode is sponsored by Loloi and Morris & Co.LINKSMancini Burns DesignBusiness of Home
Launched in Toulouse, France in 1985, Élitis is the opposite of a heritage textile brand. Its founder, Patrice Marraud des Grottes, wanted to break with stale tradition and present vivid artistic patterns, work with new technologies, and push mills to innovate. Known for challenging conventions, Élitis was once described as an “enfant terrible” in the world of high-end French fabric and wallcovering.On this episode of the podcast, CEO of Élitis North America Olivier Thienpont chats with host Dennis Scully about the surprising resilience of the high-end market, the difference between American and French customers, and why no technological disruption can change what makes the design industry special. This episode is sponsored by Ernesta and SixpennyLINKSÉlitisDennis ScullyBusiness of Home
Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including a big tariff development, a platform that aims to make purchasing easier for designers, and the rise of the one percent celebrity. Later, publicist Michael McGraw joins the show to discuss his new collectible design gallery. This episode is sponsored by Loloi and Morris & CoLINKSMcGraw PRDernier CriBusiness of Home
Raised in Beverly Hills with a film director father, Madeline Stuart made her way into design working for up-and-coming screenwriters and actors. While the movies have played an enormous part in Stuart’s career, her work has the depth of a novel—carefully studied, richly textured, and endlessly layered. Her firm has been featured on Elle Decor’s A-List and the AD100, won numerous awards, and her work is regularly featured in top publications around the world. On this episode of the podcast, she speaks with host Dennis Scully about what she calls "scavenger decorating," the highs and lows of working with celebrities, and how she learned to walk away from bad clients—as quickly as possible.This episode is sponsored by Ernesta and SixpennyLINKSMadeline StuartDennis ScullyBusiness of Home
Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including California’s ban on digitally altered real estate listings, a look at how AI might threaten the rendering business and why Chairish’s owner keeps rejecting takeover bids.This episode is sponsored by Loloi. LINKSStump & CompanyBusiness of Home
Young Huh spent her first decade in business slowly building a firm and honing her skills. Then in 2019, her room for the Kips Bay Show House was a breakout success, taking her career to the next level. Since then, she’s been named to the AD100, and her first book, A Mood, A Thought, A Feeling comes out in March.On this episode of the podcast, she speaks with host Dennis Scully about helping to launch the Asian American Pacific Islander Design Alliance, why she handed off social media to a consultant, and why her advice to young designers is: Be patient and try everything. This episode is sponsored by ErnestaLINKSYoung HuhA Mood, A Thought, A FeelingDennis ScullyBusiness of Home
Host Dennis Scully and BOH editor in chief Kaitlin Petersen discuss the biggest news in the design world, including the latest on tariffs, highlights from design events in Paris and London, and why a robot might be making your next sofa. Later, Lauren Hudson, Claire German and Charlotte Roberts join the show to talk about Design Destination London. This episode is sponsored by Loloi. LINKSThe Wells CompaniesDesign Centre, Chelsea HarbourDesign Destination London Business of Home
Working as an artist and designer in the San Francisco Bay Area, Serena Dugan’s chance meeting with entrepreneur Lily Kantor led to the creation of Serena & Lily in 2003. What started as a design-driven nursery bedding company grew bigger and bigger with each passing year, eventually becoming the lifestyle giant it is today. In 2017 Dugan left the brand, but she re-emerged in 2020 with a boutique textile line under her own name—now she works primarily with the trade.On this episode of the podcast she speaks with host Dennis Scully about reinventing herself after Serena & Lily, the problem with trend forecasting, and why she’ll always choose self expression over sales, every time. This episode is sponsored by ErnestaLINKSSerena DuganDennis ScullyBusiness of Home
Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including a surprise acquisition, Trump’s housing moves, and why clients are craving an analog lifestyle at home. Later, journalist Rachel Kurzius of The Washington Post joins the show to talk about the downside of viral sofas, and to tell the story of a 17-year client lawsuit. This episode is sponsored by Loloi. LINKSRachel Kurzius Business of Home
Michael Diaz-Griffith’s background is in the world of antiques—he served as executive director of the Sir John Soane’s Museum Foundation, has held various positions at the Winter Show, and authored a book on the rise of young collectors, The New Antiquarians. He is now the CEO of the Design Leadership Network, one of the industry’s key professional organizations, dedicated to connecting designers, architects, and business leaders through education and events.On this episode of the podcast, Diaz-Griffith speaks with host Dennis Scully about the challenges and opportunities ahead in 2026, class issues in design, and why his goal is to show up more and more as himself.This episode is sponsored by ErnestaLINKSMichael Diaz-GriffithThe Design Leadership NetworkDennis ScullyBusiness of Home
Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including a pullback on furniture tariffs, bankruptcy for Food52 and Schoolhouse, and a creative new use for AI in real estate.This episode is sponsored by LoloiLINKSBusiness of Home
A veteran of Jack Lenor Larsen’s legendary studio, Stacy Waggoner has spent her entire career in textiles. Founded in 2009, Studio Four is the culmination of her passion for fabric: An independent home for lines from around the world, loved by designers for its unique viewpoint. On this episode of the podcast, Waggoner speaks with host Dennis Scully about the rise of digitally printed textiles, what makes a line successful in her showroom, and the surprising truth tariffs have revealed about the fabric business. This episode is sponsored by Ernesta LINKSStudio FourDennis ScullyBusiness of Home
Podcast guests from this year share their predictions about what's to come in the next. This episode is sponsored by LoloiLINKSBusiness of Home
The Business of Home Podcast will return with a new episode next week. In the meantime, enjoy this conversation with designer Ben Pentreath, which originally aired in February. In an era when most designers pick a niche, Ben Pentreath is a proud generalist—his work spans everything from housing developments to private homes to a quirky retail operation, Pentreath & Hall. One of his most well-known projects is not a house but an entire village—Poundbury, a planned community in England championed by King Charles. However, Pentreath’s work for private clients is also highly celebrated, and he’s a regular on industry best-of lists. On this episode of the podcast, he speaks with host Dennis Scully about the personal tragedy that prompted him to develop a succession plan, why he takes every email inquiry seriously, and why American designers can never quite nail English style.This episode is sponsored by Loloi and John Rosselli & AssociatesLINKSBen PentreathDennis ScullyBusiness of Home
To look back on a busy year in the design industry, three members of Business of Home’s editorial team join the podcast this week: Editor in chief Kaitlin Petersen, retail columnist Warren Shoulberg, and Executive Editor Fred Nicolaus. Together with host Dennis Scully they go over the topics that mattered most—from tariffs to design centers to rising prices to AI. The team also looks ahead to 2026, and makes a prediction or two about what’s to come.This episode is sponsored by Loloi and John Rosselli & AssociatesLINKSDennis ScullyBusiness of Home
Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including the death of house-flipping, RH’s latest earnings report and a new online scam targeting designers.This episode is sponsored by Joon Loloi and Programa (use code BOH25 for 25% off)LINKSBusiness of Home
Raised in Southern California and France, Jessica Helgerson had a unique upbringing—eventually she found her way to design and started her own firm in 2000, moving it to Portland, Oregon six years later. There, she’s built a reputation around her thoughtful, layered work, and her values—Helgerson’s 1% Project sees her donating a portion of the invoices on her projects to local nonprofits. On this episode of the podcast she speaks with host Dennis Scully about her recent induction into the AD100; opening an outpost of her firm in Paris; and why she has two bosses on every project: the client and the house itself. This episode is sponsored by Loloi and John Rosselli & AssociatesLINKSJessica HelgersonDennis ScullyBusiness of Home
Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including another rate cut from the Fed, Pantone’s controversial pick for Color of the Year, and what matters more for designers—their portfolio, or their personality? Later, Michael Phillips, the president of Jamestown, joins the show to discuss the future of design centers. This episode is sponsored by Joon Loloi and Programa (use code BOH25 for 25% off)LINKSJamestownBusiness of Home
Dan Fink’s career began in Silicon Valley—after graduating from Stanford, working as a personal assistant for a tech executive led to design projects, which led to more design projects. Since officially starting his firm in 2010, Fink has been one of the industry’s rising stars, meticulously executing high-profile work across the country and appearing on best-of lists, like the AD100. On this episode of the podcast he speaks with host Dennis Scully about why he shies away from social media, the two qualities he looks for when hiring an employee, and why the best advice to young designers is to just say yes.This episode is sponsored by Loloi and John Rosselli & AssociatesLINKSDan FinkDennis ScullyBusiness of Home




This is the first time I've ever commented on a Podcast. I appreciate and love the business of Design Podcast and feel as though it is one of the most informative in the field. That said not everyone has the same business model as Mr Silverman suggests. I am a luxury interior designer in the residential industry. I am also a retailer. I pay overhead and rent to have a brick and mortar shop, retail showroom and resource area every month and have for the last 17 years. I advertise, staff my business and all the rest that goes with supporting a small business. I am located in Nebraska. I think ot needs to be said that there is a big world outside of New York and LA. A large part of my business is fabric, window treatments and items that require fabric goods. If I were not able to mark that up like my other resources it doesn't make much sense to take on the liability of selling the product. I'm a wholesale dealer for some of the most luxury furniture, lighting, accessory and art lines in