Tech Brains Talk

In the ever-evolving world of technology, effective communication is paramount. Join us in this engaging and insightful podcast episode as we sit down with Kathryn Strachan, the CEO of Copyhouse, to unravel the mysteries behind B2B tech copy that simply isn't converting, and discover the proven strategies to fix it.In today's digital landscape, crafting persuasive and compelling copy for your tech products or services can make all the difference in attracting and retaining customers. Kathryn Strachan, a seasoned expert in the field of B2B tech copywriting, delves deep into the common pitfalls and challenges that businesses face when their copy fails to convert prospects into clients.Throughout this conversation, Kathryn shares her wealth of knowledge and practical tips, drawing from her extensive experience working with tech companies worldwide. You'll gain valuable insights into understanding your target audience, refining your messaging, and crafting copy that resonates with decision-makers in the tech industry.Whether you're a tech startup looking to make a mark, an established company striving to improve your conversion rates, or simply curious about the art of effective B2B tech copywriting, this podcast is a must-listen. Kathryn's expertise and passion for the craft shine through as she guides you through the steps to transform your copywriting game and achieve the results you've been longing for.Tune in to this episode to discover the keys to unlock the full potential of your B2B tech copy and watch your conversions soar. Don't miss out on this opportunity to gain the knowledge and strategies you need to stand out in the competitive tech landscape.To find out more about CopyHouse, click hereTo find out more about Kathryn Strachan, click here

Join us, as we consider how data-driven insights help businesses and improve their competitive edge in the market. Tsvetelin Anastasov is the founder of Scapebridge, Co-Founder and Vice-President of Tech France Ambassadeurs and Global Tech Advocate.As a data strategist and Tech Ecosystems builder, Anastasov promotes the value of data through his vast range of experience as a tech expert!Stay tuned for more updates and stay connected with us as we bring you engaging conversations with industry experts.To connect with Tvetelin, CLICK HERETo connect with Flavilla, CLICK HERETo find out more about Tech Brains Talk, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

In this podcast we will differentiate between what AI can truly accomplish versus what may be exaggerated or misrepresented. Gan Zhang is a highly experienced product manager specialising in machine learning, fintech products, and platform development! Drawing upon extensive product management expertise in the market intelligence and e-commerce sectors, Gan Zhang specialises in driving data-focused products encompassing machine learning models, data platforms, and analytics tools. Stay tuned for more updates and stay connected with us as we bring you engaging conversations with industry experts.Join us, as we discern the realistic capabilities and limitations of AI technologies, as well as debunking misconceptions and dispelling myths surrounding AI. To connect with Gan, CLICK HERETo connect with Flavilla, CLICK HERETo find out more about Tech Brains Talk, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

We're thrilled to have Virginie, a global marketing leader (CMO/ SVP Marketing) with 20 years of experience in the consumer and B2B space. Virginie has held leadership positions for companies such as; EE, O2, Ariva, Sky, News UK and BBC.In this podcast, we delve into the immense potential of leaders possessing transferrable skills and explore how these skills can be harnessed to propel business growth. Join us as we uncover the strategies and insights that unlock the full power of these adaptable leaders, transforming businesses and driving success.Virginie is a seasoned expert in digital marketing, specialising in B2C and B2B2C businesses. With a strong focus on app-based and subscription service industries, she excels in driving growth and performance through a comprehensive range of strategies, from branding and customer engagement to SEO, PPC, and influencer marketing.Her expertise in international branding and impactful results has made her a trusted leader in the field, consistently delivering exceptional outcomes for her clients.Stay tuned for more updates and stay connected with us as we bring you engaging conversations with industry experts.To connect with Virginie, CLICK HERETo connect with Flavilla, CLICK HERETo find out more about Tech Brains Talk, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

Launching a Fintech startup comes with unique challenges, and Kristina is here to share her insights on ensuring a successful launch. Kristina sheds light on strategies and best practices for startups to thrive in the competitive Fintech landscape.Kristina Mydlar is an independent Fintech and Supply Chain Finance/Working Capital advisor. With her expertise in Fintech platforms, fundraising for Fintechs, and extensive experience in major financial institutions and Fintech businesses, she brings a wealth of knowledge to the table.This podcast is designed for tech scale-up companies and marketing professionals looking to stay ahead of the curve in the tech industry.Don't forget to like, share, and subscribe to our podcast for more exciting episodes featuring industry leaders and innovators.To connect with Kristina, CLICK HERETo connect with Flavilla, CLICK HERETo find out more about Tech Brains Talk, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

Tech marketing constantly evolves, and staying ahead of the curve can challenge tech scale-up companies. In this webinar, our tech professionals provide valuable insights on how to create a marketing strategy that meets the demands of customers in the tech industry. You'll learn about the latest trends, challenges, and best practices for tech marketing and how to use them to grow your business.Jamie Love is the Founder and CEO of Monumental, a multi-award-winning growth marketing agency with a global client base. Jamie's agency is powered by diversity and LGBTbe accredited.Key Takeaways:- Understanding the latest trends and challenges in tech marketing- Discovering how to create a marketing strategy that meets the demands of customers- Learning about the best practices for tech marketing and how to implement them- Gaining insights into how to stay ahead of the curve in the ever-evolving tech industryThis podcast is designed for tech scale-up companies and marketing professionals looking to stay ahead of the curve in the tech industry.To connect with Jamie, CLICK HERETo connect with Flavilla, CLICK HERETo find out more about Tech Brains Talk, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week on Tech Brains Talk, Flavilla is joined by Andrew Wrobel. They discuss how the Ukraine conflict has affected IT businesses still in the country, the business opportunities in Eastern Europe, Africa and India and how you can access them.Andrew Wrobel is the Founding Partner of Emerging Europe, a London-based growth hub, and the leader of the Tech Emerging Europe Advocates community, a part of the Global Tech Advocates network. Trained as a journalist, he specialises in site selection, foreign direct investment, sourcing, technology and innovation, nation branding, and cross-cultural communications.Andrew runs Emerging Europe’s research and consultancy teams and co-authors the organisation’s flagship annual reports: the Future of IT, the Investment Promotion Report, the Business-Friendly City Perception Index. He is a juror at various international business-related competitions, a location promotion trainer and a media commentator. He has authored and contributed to a number of international business, investment and trade-related publications.[00:11] Episode summary[00:47] Introducing Andrew Wrobel and why Andrew founded Emerging Europe[05:45] Tech in Ukraine[10:01] Emerging Europe's annual report on the future of IT in Eastern Europe[18:14] Strategic partnership opportunities in Eastern Europe[22:00] Expanding in Eastern Europe[29:29] The differences in business opportunities in India, Africa and Eastern Europe[40:10] Andrew's vision of the future for Emerging Europe[43:46] How would Andrew like to be remembered? To connect with Andrew, CLICK HERETo visit Emerging Europe's website, CLICK HERETo download the report, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week on Tech Brains Talk, Flavilla is joined by Anisa Taraj. They discuss ESG, how to develop an ESG strategy, and why you should consider mentoring.A Canadian national, Anisa has extensive experience in developing and implementing social impact, climate change and employee engagement strategies, gained during her years in the technology, banking, finance, insurance and utility sectors. She is based out of Infobip’s London office and is currently studying for her Masters in Environment and Business (MEB) from the University of Waterloo, Ontario, Canada. Passionate about uplifting young people, she volunteers for Shadow to Shine, an organization that helps young people reach their full potential through skills training, work experience and mentoring.[00:11] Episode summary[00:45] Introducing Anisa[05:04] What is ESG?[09:37] How to measure ESG[12:45] How to navigate an IPO as an SME[15:24] When do you need to hire an ESG director?[18:16] How to develop an ESG strategy[25:34] How to transition into an ESG career[29:24] Why is mentoring important to Anisa?To connect with Anisa, CLICK HERETo visit Infobip's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Ed Hemburrow. They discuss Ed's entrepreneurial journey, the challenges in the insurtech industry, and how Ed is disrupting his industry. With more than 22 years of experience in the insurance industry, Ed Hemburrow is Chief Operating Officer at EIP Limited, a Global InsurTech100 company that provides market-leading software solutions to new or existing providers of subscription-based insurance.Ed joined EIP in 2009 from Telefonica O2, where he was responsible for device insurance and the launch of the first iPhone insurance products. Prior to O2, he worked for The Carphone Warehouse across a number of roles. In his position as EIP’s COO, Ed has launched several multi-million-pound insurance schemes across Europe, overseen the successful deployment of EIP’s software solutions into 10 markets, and led the operational and client-facing departments of EIP through a continued period of rapid growth.[00:11] Episode Summary[00:45] Introducing Ed and Ed's entrepreneurial journey[05:27] Challenges in the insurtech industry[10:48] How is EIP disrupting the insurtech industry?[21.46] Accelerating client growth whilst boosting your own[26:39] What makes a great COO?[30:49] Ed's learnings from his career[34:20] How does Ed want to be remembered?To connect with Ed, CLICK HERETo visit EIP's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Clwyd Probert. They discuss systemisation, SEO and how to determine SEO success.Clwyd is the CEO and found of Whitehat, a digital marketing agency based in London.Clwyd has been involved with starting, growing and selling multiple successful businesses both in the UK and the USA. He is the entrepreneur business owners turn to for strategic planning & business growth through his unique and innovative sales and marketing campaigns. He brings a multi-disciplinary background from the world of science & technology, sales & marketing and global professional services knowledge which has been gained in different industries and multiple countries. Most recently in London and prior to that in New York.[00:11] Episode Summary[00:48] Introducing Clwyd[03:51] Clwyd's entrepreneurial journey [06:55] Clwyd's approach to system methodology and systemisation[17:35] Determining success in SEO[21:52] Finding SEO success early on[31:01] Clwyd's favourite SEO tools[35:53] Clwyd's thoughts on Web3[39:11] How would Clwyd like to be remembered?To connect with Clwyd, CLICK HERETo visit Whitehat's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Bianca Rangecroft, Founder and CEO of Whering. They discuss Whering's exciting future, the app startup growth journey and Bianca's experience of being on Dragons Den.  Bianca is fluent in five European languages and holds a first-class Bachelor’s degree in History and Politics from SOAS & LSE, with a special focus on Africa and the Middle East, as well as a Master’s degree in Management (Merit) from Imperial College Business School. She spent the first 4.5 years of her career in Banking, first at Barclays Investment Management and then in Goldman Sachs’ consumer division in London (working on fashiontech IPOs like Stichfix & Farfetch). She is a board member of Imperial College’s Alumni Advisory board, the London Chapter President for Unite2030, an UNLEASH 2019 and 2020 Global Talent and a committee member of Ubuntu, a South African charity and Textiles2030 signatory. She was a finalist in the Pitch UK, Elle x Bossbabe, shortlisted for WOTC award, We Are Tech Women’s award and winner of the Most Disruptive Tech award at UNLEASH 2019, EUTOP50 founders 2021 award and a frequent podcast and TV guest (BBC’s Dragon’s Den).[00:11] Episode summary[00:54] Introducing Bianca[04:13] Bianca's entrepreneurial journey with Whering[08:03] The lessons learned from developing Whering[14:02] Successful strategies for user growth[18:53] Learnings from scaling a tech business[24:19] The experience of appearing on Dragons Den[29:17] Keeping resilient throughout the startup journey[34:13] Bianca's vision for Whering's Future[36:10] How would Bianca like to be remembered? To connect with Bianca, CLICK HERETo visit Whering's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

In this week's episode, Flavilla hands over hosting duties so she can talk about all things marketing and branding and give some great advice for any tech startups currently developing their brand. She discusses the most common mistakes she sees tech startups make, the difference between marketing and branding and how to build the foundations of a successful brand. Flavilla Fongang is an award-winning serial entrepreneur, and an international and multilingual keynote speaker. She is a neuroscience brand expert covering strategy, design, marketing and customer experience. Flavilla is a recognised leader in marketing as she created the D.A.C. system and The Beyond Marketing Approach which has helped so many brands successfully grow their business.[00:10] Introducing Flavilla[03:06] What are the most common mistakes that tech startups make in their branding and marketing?[06:43] What are the unique opportunities and challenges in marketing tech companies?  [09:21] What is the difference between branding and marketing?[13:12] Brand marketing vs product marketing[18:32] Planting the seeds for brand success[23:09] Giving opportunities to younger generations[27:11] How does Flavilla want to be remembered? To connect with Flavilla, CLICK HERETo visit 3 Colours Rule's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Matthew Nelson. They discuss ESG reporting, Net-Zero and how to use your ESG data to improve business performance.Matthew is an engaging, versatile, and innovative financial services professional with 20+ years of experience in investment banking, investment management, asset management, technology, consulting, and corporate sectors.Matthew founded Arivu, the blockchain-powered ESG platform, after recognising a market opportunity to improve how companies manage and report their sustainability information.  Arivu combines a powerful set of data aggregation and change-alerting tools with blockchain/distributed ledger technology and helps companies around the world as they transition to Net-Zero.[00:11] Episode summary[00:50] Introducing Matthew Nelson[04:14] Net-Zero and the path to reducing global emissions[05:20] What is ESG?[08:15] Chain reporting in Arivu's platform[13:23] Utilising technology to solve ESG issues[18:16] Identifying business opportunities through ESG data[22:02] Changing behaviours to improve ESG performance[26:07] Tackling 'greenwashing'[29:50] How Arivu integrates tokenisation and blockchain into its ESG reporting platform[32:40] How does Matthew want to be remembered?To connect with Matthew, CLICK HERETo visit Arivu's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Simba Mamboininga. They discuss integrating technology into investment management, how to lay the groundwork for future success and market trends in the technology space.Simba is a co-founder of Devlin Mambo, the investment management consultancy. He leads the firm’s Transformation advisory and implementation practice, and he sees great opportunity for the investment management industry to really embrace technology so they can be slicker and more engaging. He also leads the firm’s research on how the recent focus on sustainability has impacted the investment process, and has published numerous thought leadership articles on this topic too.[00:11] Episode summary[00:55] Introducing Simba and Simba's entrepreneurial journey [04:16] Integrating technology into investment management[08:54] Laying the groundwork for future success[12:15] Making the most out of your data. [16:23] Choosing strategic partnerships to increase your value proposition[19:09] Market trends to watch[26:20] How does Simba want to be remembered? To connect with Simba, CLICK HERETo visit Diversily's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Marissa Ellis. They discuss the value of diversity in the tech industry and the importance of 'purpose' in business.Marissa Ellis is an advisor, speaker and best selling author. She is the founder of www.diversily.com and a thought leader in ‘inclusive intelligence’ with over 20 years of experience in the tech sector. Diversily helps organisations unlock collective brilliance by taking a more human-centred, purpose-led, collaborative approach to business. They transform leadership, strategy and culture - all with an inclusive lens. Marissa is hugely passionate about creating a fairer, more equitable future for us all, where technology can help us solve, not create, some of the world’s greatest challenges.[00:11] Episode summary[00:45] Introducing Marissa [02:17] Marissa's entrepreneurial journey with Diversily [07:01] Moving business and leadership from exclusive to inclusive [16:09] The importance of diversity in tech [17:59] Preventing diversity from being a 'tick-box exercise' [21:12] The importance of 'purpose' in business[29:45] Influencing change from the bottom-up[35:37] What does Marissa wish she knew sooner[36:27] How does Marissa want to be remembered To connect with Marissa, CLICK HERETo visit Diversily's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Bolaji Sofoluwe. They discuss market expansion and business internationalisation.Bolaji is an internationalisation and market expansion expert with over twenty years of experience in general consulting, strategy and banking. Her role as Managing Director of the Enterprise Trade and Knowledge Group, UK has involved providing companies and businesses with the right representation and knowledge to enter and expand across African markets. She has personally supervised the execution of projects in over 32 African countries.[00:11] Episode summary[01:00] Introducing Bolaji[03:08] Bolaji's entrepreneurial journey [05:11] What opportunities does Africa have for businesses?[06:54] What are the most common barriers for businesses looking to expand into new markets?[11:32] ETK Group's role in business internationalisation and technology[18:24] When is the best time to expand?[22:50] The difference between traditional and tech entrepreneurship [26:51] The benefits of being on civil advisory boards [30:07] What does Bolaji wish she knew sooner?[33:19] Bolaji's advice for speculative investors [34:59] How does Bolaji want to be remembered To connect with Bolaji, CLICK HERETo visit ETK Group's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Fungai Ndemera. They discuss CheckUp Health and how Fungai is pioneering digital transformation in the health space.With more than 20 years of experience in business leadership, Fungai is a Nurse and a  Great British entrepreneur award winner, a STEM ambassador and an Angel Investor. Through this experience, she has learnt to be resilient, strong and realised that the best business lessons are learnt through failures. That's how her passion for technology and creative solutions were born.  Her most recent venture won an opportunity to be funded by Innovate UK. Realising the challenges faced with shortages of doctors and the impact of COVID 19 on chronic patients, especially the racially diverse group. This helped marginalised patients receive free health monitoring devices and clinical service through CheckUp Health, a tele-health platform and app.[00:11] Episode summary[01:00] Introducing Fungai[02:30] Fungai's entrepreneurial journey with CheckUp Health[12:19] Digital transformation in the health space[24:03] CheckUp Health's achievements (so far)[28:12] How did Fungai's background influence her entrepreneurial journey?[29:25] What's next for CheckUp Health[30:25] What have Fungai's learnings been?[32:53] How does Fungai want to be remembered? To connect with Fungai, CLICK HERETo visit CheckUp Health's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Esther O'Callaghan. They discuss utilising Web3 to tackle youth unemployment. From being the first female DJ/producer to own a specialist vinyl store in Manchester’s Northern Quarter and producing major international festivals and events to now running a fast-growing Web3 careers platform and being part of the first all-female De-Fi delegation to the European Parliament (with some waitressing, window cleaning and IronMan training in between), it’s been an incredibly unique journey. With over 20+ years of experience across UK Govt, Local Authority, NDPB's, CSR, ESG, ED&I, the arts, culture, music, and third sectors, Esther has dedicated her life to tackling youth unemployment, resulting in hundreds of thousands of children and young people supported nationally and worldwide.[00:11] Episode summary[01:26] Introducing Esther[03:56] Creating the fastest-growing Web3 carrier platform to tackle youth unemployment [10:22] What is the Metaverse and Web3?[12:09] What are the benefits of Web3 for recruitment [18:17] What is the value in hiring younger individuals [24:32] The role of government in tackling youth unemployment[29:21] Where does entrepreneurship come from? [32:22] Learning from your failures [34:28] Giving a voice to younger generations[36:13] What is the future of hundo?[37:08] How does Esther want to be remembered? To connect with Esther, CLICK HERETo visit hundo.careers' website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Naomi Timperley. They discuss how you can put people at the centre of your growth strategy.  Naomi is the co-founder of Tech North Advocates and GSI. Proud to be in the top 50 Computer Weekly Most Influential Women in UK IT 2018, 2019, 2020 and 2021. Naomi is an experienced growth and innovation consultant with established relationships across the UK. She has extensive experience working with start-ups and growth businesses particularly in the tech, digital and creative sectors.  Naomi has been a mentor for 8 years and mentored several hundred businesses. She is an Honorary Industry Fellow at the University of Salford Business School and chair of the Industry Advisory Board. Naomi also sits on the board of charity Digital Inc and social Enterprise PIE. She was previously Chair of Future Everything and Capital Pilot. [00:11] Episode summary[00:56] Introducing Naomi[02:50] Naomi's business journey[10:14] Do tech companies need to be in London?[12:45] What prevents tech startups from growing[16:27] Strategies for tech business growth[17:28] Putting people first in organisations [22:46] Attracting young talent through education [28:27] Morality in business [34:50] How does Naomi want to be remembered To connect with Naomi, CLICK HERETo visit Tech North Advocate's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Cynthia Davis. They discuss Cynthia's journey from consultancy to successfully scaling a tech business led on brand purposeCynthia Davis is the CEO/Founder of BAME Recruitment and Co-founder of Diversifying.io. As a multi-award-winning CEO, motivational speaker and diversity and inclusion specialist, Cynthia is passionate about improving equal opportunities for people from all walks of life by encouraging and motivating the next generation of leaders. Cynthia is a mentor to young adults via the Stephen Lawrence Trust Mentorship Programme and a fellow of St Georges College Leadership Fellowship in Windsor. She is also Chair of the Board for Pop Up, a social enterprise working in collaboration with educational, literary and cultural organisations to enable children, empower teachers and engage families from all walks of life to read more widely and creatively. Cynthia founded BAME Recruitment in 2015, and later co-founded Diversifying.io in 2019. She remains committed to delivering inclusive recruitment, consultancy and event services and helping businesses reach more qualified candidates from diverse communities and other underrepresented groups. Cynthia is dedicated to aligning candidates to the right organisations with inclusive cultures that help them to flourish and enhance the businesses they are working for. [00:11] Episode summary[00:55] Introducing Cynthia[02:46] Cynthia's journey to creating Diversifying.io[05:58] The value of diversity in the workplace[10:42] What has driven Diversifying.io to achieve so much success[14:47] Attracting top talent in tech[21:48] What impact is Diversifying.io having?[25:49] Cynthia's failures and successes [29:22] What was Cynthia's journey to getting funding for her businesses? [37:12] How would Cynthia like to be remembered To connect with Cynthia, CLICK HERETo visit Bame Recruitment's website, CLICK HERETo join the Tech Brains Talk mailing list for more perks, CLICK HERETo find out more about the 3 Colours Rule Agency, CLICK HERE