Professional Speaking: Known. Booked. Paid.

Speechwriting Secrets from the Political WorldWith Rob NoelSUMMARYWhat separates a forgettable speech from one people remember years later?In this episode of Professional Speaking, John speaks with political speechwriter Rob Noel, who has written speeches for major figures including US Secretary of State Marco Rubio and former CIA Director Mike Pompeo.Rob shares how professional speechwriters think about structure, storytelling, rhetoric and audience psychology.And some of the insights might surprise you.For example:One of Rob’s most contrarian views is that sometimes the best speeches are never written at all.Many of the world’s best speakers perform better when speaking naturally rather than reading from a script.But that does not mean preparation is optional.It simply means preparation has to support authentic delivery.The “Thread of Steel”One of the most important ideas Rob introduces is something he calls the thread of steel.This is the central organising idea that runs through the entire speech.Great speeches are not collections of ideas.They are one idea expressed in multiple ways.Often, this thread can be summarised in a single phrase.Famous examples include:“I Have a Dream”“Yes We Can”“Ask not what your country can do for you…”The thread gives the speech structure and coherence.Without it, even talented speakers drift into disconnected points that audiences quickly forget.Why Stories Beat StatisticsAnother powerful takeaway from the conversation is the role of storytelling.Audiences rarely remember policy points, data or statistics.But they remember stories.Rob shares an example from a speech he worked on where Marco Rubio described hearing his father’s keys jingling at the door late at night after work.Years later, people still remembered that small sensory detail.Why?Because vivid language activates imagination and emotion.Stories make ideas human and relatable.Rhetoric Still MattersAlthough modern speaking has evolved, many ancient rhetorical tools still work.Rob highlights one classic technique:ChiasmusThis is a mirrored sentence structure that creates memorable lines.Example:“Ask not what your country can do for you — ask what you can do for your country.”These structures feel profound and rhythmic to audiences, even when they are actually simple to construct.The Hidden Skill of SpeechwritingPerhaps the most surprising insight is that speechwriting is not just about writing.It is about capturing someone else’s voice.Speechwriters must understand:how a person thinksthe cadence of their speechthe words they naturally usetheir personality and worldviewThe goal is not to sound clever.The goal is to make the speaker sound authentically themselves.Key Takeaways from the EpisodeGreat speeches have one clear organising ideaStorytelling is more powerful than statisticsMemorable lines often follow rhetorical patternsAuthentic delivery matters more than perfectly written scriptsThe best speeches balance preparation with natural speakingCHAPTERS00:00 Make Speeches Memorable01:14 Never Write It All02:53 Politics Versus Business04:58 What Makes Great Speakers07:57 Thread of Steel09:57 Edutainment And Attention13:49 Callbacks And Catchphrases16:00 Inside Political Speechwriting18:31 Capturing Someone’s Voice23:09 Rhetoric That Sticks25:24 Chiasmus For Memorable Lines26:48 Metaphor Without Cliches30:03 Speechwriting Cliches To Avoid31:24 TEDx Brand And Formula33:10 Hidden Influence And Manipulation35:45 Love Bombing And The Word Because38:12 Bright Side Of Influence39:35 Stories Beat Statistics44:44 Story Spine And Callbacks47:23 Future Of Speechwriters48:41 Wrap Up And Where To Connect49:30 Final Takeaways And Next EpisodesVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

Episode SummaryIn this coaching session, John Ball works with speaker Jackson Ogunyemi, who has spent 25 years speaking in the education sector and now wants to transition into higher-paying corporate speaking opportunities.Jackson has the experience, the message, and the stage presence. What he’s missing is the business engine that consistently generates bookings.Together they unpack some uncomfortable realities about the speaking industry: why conferences rarely pay new speakers well, why speaker bureaus don’t create demand, and why many talented speakers stay stuck at low fees.From there, they build a practical strategy: identify a hunting niche, use LinkedIn to find prospects, send simple outreach messages, and create a consistent follow-up system.If you want to turn speaking into a real business rather than hoping to be discovered, this episode will show you where to start.Want to join John's 'Serious About Speaking' newsletter? Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744In This EpisodeWhy many speakers rely on the wrong growth strategiesThe reality of speaker bureaus and conferencesWhy visibility alone doesn’t generate bookingsHow to identify a profitable speaking nicheWhy sales teams could be a powerful market for speakersHow LinkedIn can become a speaker prospecting toolThe outreach message that gets responsesWhy persistence matters more than perfectionHow to build a simple speaking sales engineKey InsightMost speakers try to build an audience before they build a business.The real order is:Build a sales engineGet booked and paidThen grow your visibility on top of that momentumPractical Steps From This EpisodeIf you want to start building your speaking pipeline:Choose a clear hunting nicheBuild a list of companies in that nicheContact them on LinkedIn with a simple questionTrack your outreach in a CRMFollow up consistentlyEven 30–60 minutes a day of prospecting can start generating conversations and opportunities.CHAPTERS00:00 Offended But Hooked01:29 Meet Jackson's Pivot02:34 Education Fees Reality06:16 Corporate Audience Fit08:34 Why Bureaus Wont Help10:05 Pick A Hunting Niche12:59 Outreach That Gets Replies15:14 CRM And Follow Up Rhythm16:23 Daily Prospecting Engine19:29 Persistence Mindset Shift22:24 Add Workshops And Examples24:49 Wrap Up And Next Steps25:40 Final Takeaways And CTAVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

Self-Awareness, Mindset, and Audience Focus: Michael DelissweJohn chats with executive communication coach Michael Delissa about self-awareness, feedback, and mindset in presentations, arguing that most presentation problems are internal rather than technical. Dea shares a humiliating early experience when a professor publicly flagged his filler words, and explains how he now builds self-awareness by recording speakers and letting them see distractions for themselves. They discuss avoiding perfectionism, reducing distracting habits without sounding robotic, and focusing on outcomes and audience needs rather than what the presenter wants to say. Dea highlights common issues such as covering too much, weak flow, lack of customisation, and insufficient emotional connection to the audience’s pain points. He frames effective persuasion around trust, logic, and emotional connection, ties improvement to leveraging strengths and minimising “fatal flaws,” and promotes continual feedback, daily practice, and his book Leadership Accelerators on emotional intelligence, communication habits, and personality.CHAPTERS00:00 Nightmare of Humiliation00:27 Meet Michael Dea01:40 Filler Words Disaster03:33 Recording Builds Awareness05:13 Ditch Perfectionism07:12 Authentic Not Scripted09:18 Strengths and Fatal Flaws12:41 Start With Outcomes14:26 Common Presentation Pitfalls16:47 Engagement and Customisation18:54 Coaching Goals and Mindset24:26 Trust Logic Emotion Framework27:57 Pain Before Solutions31:29 Slide Purpose Coaching32:53 Personality-Based Speaking37:22 Outcomes Over Learning Styles39:48 Mindset And Audience Focus42:20 Communication In The AI Era46:27 Book Leadership Accelerators48:45 Feedback And Self Awareness52:27 Episode Wrap And ChallengeVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

Should you start a podcast?If you’re a speaker, coach, or expert, it can feel like the obvious next step. Visibility. Authority. Credibility. Influence.But is it actually the smartest move right now?In this episode, John takes a balanced look at podcast hosting and why sequencing matters more than trends.Podcasting can absolutely become a powerful business asset. It can sharpen your thinking, strengthen your authority, expand your network, and generate enquiries. Done well, it becomes a content engine and a long-term brand builder.But it also demands time, focus, energy, and consistency. And if your positioning isn’t clear, a podcast won’t fix that. It will simply amplify whatever is already there.In this episode, you’ll discover:The real advantages of hosting a podcastThe hidden time cost most people underestimateWhy most niche podcasts don’t monetise directlyWhen hosting makes strategic senseWhy guesting often builds authority faster than hostingHow guesting strengthens clarity and confidenceThe difference between building a content library and building a reputationWhy sequencing matters more than momentumIf your business foundation is strong, a podcast can amplify your impact.If it isn’t, guesting may be the smarter first move.Clarity first. Platform second.Mentioned in this episodeStrategic Podcast Guesting for Speakers (first three lessons free) presentinfluence.com/podcastguestEpisode with Julian Treasure on listening and communicationWant to go deeper?If you’re considering podcast guesting as part of your visibility strategy, check out John’s audio programme:Strategic Podcast Guesting for Speakers Designed to help speakers, coaches and experts become more known, more confident, and more commercially aligned through podcast appearances.CHAPTERS00:00 Should You Start00:55 Why Podcasting Appeals02:20 The Hidden Costs03:59 Hosting Versus Guesting04:58 Guesting Builds Clarity09:25 Sequencing And Foundations12:18 Avoid Guru Traps14:28 Strategic Guesting Program15:54 Hook Listeners Fast17:54 Wrap Up And Next StepsVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.

Julian Treasure is one of the most-watched TED speakers in the world, but his message is simple: the most important skill for speakers is listening.In this episode, Julian explains why audiences don’t hear your message “as delivered.” They hear it through filters: culture, mood, expectations, time of day, the speaker before you, and even the acoustics of the room.We talk about how to “listen to their listening” in real time, how to recover when the energy is off, and how to make your voice land with more impact, without turning into a motivational foghorn.What you’ll learnWhy speaking and listening form a circle, not a straight lineThe listening filters that shape how audiences receive your messageHow to handle the “graveyard slot” and other attention dipsWhat to do when the speaker before you has poisoned the roomThe “gift” visualisation to instantly improve your on-stage presenceWhy sound affects physiology, focus, behaviour, and buying decisionsPractical advice on mics, acoustics, and why lavaliers can betray youThe role of silence and humility in real listeningJulian’s Listening Society and his speaking and listening assessmentsLinks mentionedJulian’s Listening Society (free resources and membership) https://www.thelisteningsociety.community/sign_up?request_host=www.thelisteningsociety.communityhttps://www.juliantreasure.com/Julian’s speaking and listening assessments (individual and organisational scorecards) https://juliantreasure.floot.app/CHAPTERS00:00 Intro: Julian Treasure and why listening beats speaking02:00 Julian’s contrarian stance: listening is the base of the pyramid04:00 Listening to their listening: the filters audiences use06:00 Graveyard slots, room mood, and the speaker before you08:00 How to recover when the audience is off12:00 The “gift” visualisation for stage presence16:00 The three intentions: you, the audience, and their intention for themselves19:00 Why listening has been sidelined in modern life21:00 Sound’s effects: physiology, psychology, behaviour, cognition24:00 TED curation and making every word a “diamond”26:00 Being heard: mics, AV crews, and room acoustics30:00 Silence, humility, and listening as a leadership skill35:00 Julian’s TED history and the talk that went ballistic40:00 Coaching, leadership, listening, and organisational disengagement42:00 Listening Society and assessments45:00 Outro: key takeaways and what’s nextVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

Summary:Political speechwriter and author Simon Lancaster breaks down how leaders and speakers win minds using rhetoric, metaphor and emotional language. We explore why corporate jargon kills trust, how metaphors shape beliefs, and simple persuasion tools speakers can use without sounding manipulative.In this episode, you’ll learn:What rhetoric is and why it matters for modern speakersWhy emotion often persuades more than logicHow metaphor shapes perception, behaviour and beliefWhy corporate language dehumanises and disengages audiencesPractical ways to become “metaphor aware” and communicate more humanlyThe responsibility leaders have when using persuasive languageMemorable ideas and quotes:“Leadership is an emotional contract.”“Metaphor speaks to the subconscious.”The “company as car” metaphor and why it backfires“Rhetoric is morally neutral. Like a pen, it can be used for good or bad.”Resources mentioned:Simon Lancaster, Winning MindsSimon Lancaster, The Expert’s Guide to SpeechwritingSimon Lancaster, You Are Not HumanBook recommendation: The Queen of Bloody Everything by Joanna NadinConnect with Simon:Website: BespokeSpeeches.comWatch Simon's TEDx Talk: https://youtu.be/bGBamfWasNQCHAPTERS: 00:00 Welcome Back: Why This Classic Episode Still Matters01:14 Meet Simon Lancaster: 20 Years in Political Speechwriting02:31 From Songwriting to Speeches: Emotion, Metaphor & Simplicity04:34 What Is Rhetoric? Ancient Persuasion Tools (Rule of Three & More)07:43 Why Rhetoric Isn’t Taught (and Why That’s Dangerous)09:15 Rhetoric in Modern Politics: Boris Johnson, Virtues & Moral Neutrality11:17 What Makes a Bad Speaker? A Critique of Keir Starmer’s Delivery13:04 Leadership Is a Feeling: Creating Tribe, Trust & Momentum15:42 Inside a Speechwriter’s World: Process, Voice-Decoding & Client Sessions19:04 Winning the Instinctive Mind: Making People Feel Safe (Obama vs Trump)22:01 Different Styles, Same Impact: Barack vs Michelle + Biden & Harris24:52 Metaphor as the Ultimate Persuasion Tool25:42 Why Companies Talk Like Cars (and Why It Dehumanises Staff)27:04 Switching to Human Metaphors: Family, Journeys & Belonging at Work27:31 Politics as Metaphor: Brexit ‘Family’ vs ‘Prison’ Frames28:36 COVID Framing Wars: Enemy vs House-on-Fire Metaphors29:59 Becoming Metaphor-Aware: Listening, Responsibility & Leadership Language32:32 Trump, ‘Fight’ Rhetoric & the Double Standards of Partisan Interpretation37:36 Hyperbole, Media Incentives & Rebuilding Connection Through Emotion39:18 Leadership as an Emotional Contract: Meeting Needs for Hope, Certainty, Belonging40:59 Inside the Speechwriting Craft: Coaching, Workshops & Real-World Dilemmas44:31 Books & Dehumanisation: ‘You Are Not Human’ and the Cost of Toxic Metaphors46:58 Wrap-Up Takeaways: Your Audience Absorbs Metaphors (Plus Subscribe & Next Episode)Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

SummaryThe professional speaking world and the personal development industry have been intertwined for decades. That overlap has created energy, inspiration, and transformation. It has also created hype, pseudoscience, and borrowed authority.In this solo episode, John explores where influence crosses into manipulation, why anecdotes are powerful but weak evidence, and how emotional intensity can lower scrutiny in a room.This is not an attack on personal development. It is a call for healthier boundaries, intellectual humility, and higher standards.If you are building a serious speaking business and care about long-term credibility, this episode is for you.In This EpisodeWhy persuasive speaking is inherently powerful and inherently vulnerable to abuseHow pseudoscience and “science-sounding” language spread on stagesThe role of TEDx in transferring perceived authorityWhy anecdotes move audiences but do not prove causationHow high emotion lowers scepticismThe difference between confidence and competenceWhat intellectual humility looks like in a keynoteHow integrity protects both your reputation and the professionKey IdeaCertainty sells.Nuance builds careers.If you want short-term applause, oversimplify.If you want long-term authority, raise your standards.CitationsCarl Sagan – “Extraordinary claims require extraordinary evidence”Edward de Bono – 'How to Have a Beautiful Mind'Elizabeth Loftus – Research on memory distortionDiscussionIs the industry doing enough to distinguish between influence and manipulation? Where should speakers draw the line? What responsibility comes with the stage?Share your thoughts.Professional speaking does not need a hostile divorce from personal development. It needs healthier boundaries.CHAPTERS00:00 Influence With Integrity: Why This Episode Matters00:50 When Persuasion Meets Emotion: The Stage’s Power (and Risk)01:13 Pseudoscience on Stage: ‘Quantum’ Claims & Debunked Myths02:26 Anecdotes, Arousal & Bias: How Audiences Lower Their Guard03:56 Borrowed Credibility: TED/TEDx, Branding, and Authority Transfer04:45 The Industry Cost of Hype: Buyers Sceptical, Experts Exit05:46 Raising the Standard: Stories + Energy, But Check Your Sources06:48 Humility vs Certainty: Building Trust for the Long Game07:23 Closing: Question Everything + What’s Next on the ShowVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

Maria Franzoni is a former speaker bureau owner and author of The Bookability Formula. She shares a blunt, practical view of what makes a speaker bookable in the UK and European markets, and why “being good” is not the same as “getting hired”. This show is unmissable if you're serious about speaking.What we coverWhy “follow your passion” is often terrible business adviceThe UK/Europe market reality vs the US speaking marketWhy relevance to a paying market comes before polishing a keynoteWhat really builds credibility (and what screams “fake”)The networking mistake almost everyone makesWhy speakers overrun and how it hurts the event (and other speakers)The real reason top-paid speakers get bookedWhat makes organisers and bureaus reject someone instantlyDemo videos: why bad video is worse than no videoWhether your full keynote should be public or privatePlagiarism in the speaking industry and why it happensPodcast guesting as visibility and as training for concise communicationKey takeawaysRelevance is the filter. If the market doesn’t care, your passion won’t save you.Proof beats claims. Testimonials, outcomes and case studies do the heavy lifting.Bookability is business. Relationships, follow-up and sales habits matter more than most speakers want to admit.Assets signal quality. A weak demo video can quietly kill deals before you’re even considered.Great speakers are often not the highest paid. The most bookable speakers usually run the best business.GuestMaria FranzoniLinkedIn: Maria FranzoniWebsite: mariafranzoni.meBook: The Bookability Formula (Great read)Links and resources mentionedSpeaker bureau newsletters and topic forecasts (example: Chartwell)The Dip (Seth Godin), referenced by John in the wider show contextJudy Carter (comedy writing advice mentioned), The New Comedy Bible, and see previous guest appearance.Chapters00:00 The bookability reality check: talent vs getting hired01:10 “Follow your passion” is bad advice (and what to do instead)03:20 UK/Europe vs US markets, and why relevance matters more here06:05 Credibility: why “I can speak on anything” is a red flag09:10 Proof and positioning: testimonials, outcomes, and avoiding fake signals11:10 Relationship-first marketing: why “pitch slapping” backfires16:20 Professionalism on stage: time overruns, preparation, and rehearsal29:05 Finding a bookable topic: test before you build32:40 Networking that works: depth over volume, and why it’s a business38:30 Bookability signals: style, language, demo videos, and full-talk access49:10 Plagiarism and protecting your IP52:10 Podcasting for speakers: visibility plus training (and wrap)If you enjoyed thisRate the show 5* on Spotify or Apple Podcasts. It helps the algorithm do its thing, so more speakers find the show without you having to become a street evangelist.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave us a rating there.

Episode SummaryWhy do so many capable speakers never gain momentum or consistent bookings?In this short solo episode, John Ball breaks down the single biggest block that stops speakers from becoming successful professionals. It is not talent, confidence, or credibility. It is the habit of overthinking and under-acting.Drawing on years of coaching speakers and working inside the speaking industry, John explains how planning becomes a comfort zone, why “being ready” is often procrastination in disguise, and how real progress only starts when action meets reality. If you want to treat speaking like a business rather than a hobby, this episode will give you a sharp reset.CHAPTERS00:00 Introduction and Episode Overview02:09 The Main Obstacle for Speakers03:05 The Importance of Taking Action06:30 Navigating Challenges and Imperfections11:30 Building a Speaking Business17:54 Conclusion and Call to ActionVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

A hot market does not guarantee hot bookings. In this coaching session, John works with tech and emerging-tech speaker Cortney Harding to diagnose the real reasons her calendar is not matching her credibility. They unpack why prestige signals and “busy content” do not automatically create demand, how to position around an expensive problem, and why simplifying outreach beats “post and pray” when you want reliable bookings.You will also hear a strong warning for speakers who chase whatever topic is trending. It looks strategic until you realise you are rebuilding your positioning every six months and still not becoming the obvious choice.What you will learnWhy high-demand topics can still leave you with a cold inboxThe difference between credibility signals and buyer demandHow to turn a framework into a clear “we need this” messageWhy your prospecting should start with a simple response-getting questionWhat to prioritise if you feel permanently stuck in launch modeWhy social media is often a nice-to-have, not the main lever for bookingsHow to reframe sales as relationships so it stops feeling grimWho this is forProfessional speakers who want more paid bookings, clearer positioning, and a simpler plan that does not rely on going viral.Chapters00:00 Hot market, cold inbox00:52 Why chasing hot topics is a terrible long-term strategy01:35 What this coaching session will help you fix01:57 Cortney’s goal: speaking as real revenue, not “biz dev”03:05 Fee goals and gig targets04:05 The “last mile” problem: credibility without a flywheel05:00 The crowded hot-topic trap and the pivot to differentiation07:00 The key diagnostic: what expensive problem do you solve?07:30 Tech last, problem first: Cortney’s framework09:05 Why this matters: wasted spend, weak ROI, failed projects10:05 Sharpening the one-sentence positioning12:55 Why the “how” matters less than the “what” at first13:20 Content output vs conversion, and the danger of mimicry14:10 Permanently in launch mode and “throwing Italy at the wall”16:00 What is actually driving bookings right now?16:25 Strategic pitching and why it is not converting17:05 Simplifying outreach to one question that gets responses18:00 Why conferences rarely pay non-celebrity speakers19:05 The CRM follow-up game: not one-and-done21:55 The numbers game and finding a different hunting niche23:35 Calling people who respond: become a voice, not an email24:55 Targeting the right company bracket and event reality26:20 Book orders as a fee lever27:15 The Power Hour strategy: prospecting over busywork28:05 Do prestige names matter? Less than you think29:05 Big idea vs problem solving and what buyers actually purchase30:20 The Brene Brown example and becoming known for one thing32:40 Networking and feedback loops to improve the “buzz”37:05 Social media as a slower, less reliable path to bookings38:05 The relief of simplification: one hour a day39:10 Hope is not a business strategy40:05 Sales is relationships41:05 Spotify rating, free coaching application, and the audit quiz42:00 Closing lineLinks and resourcesApply to be coached on the show for free: https://forms.gle/3LCAU7tsLqwkaD9k6Take the Strategic Speaker Business Audit quiz: https://strategic-speaker.scoreapp.comDid this episode help you?Ifit did, please rate the show 5* on Spotify. It genuinely helps more professional speakers find it.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening.

Mastering Virtual Presentations: Tips and TechniquesSUMMARY:Virtual presentations are not going away. Job interviews, client meetings, and hybrid work all mean your first impression is increasingly happening through a webcam. In this episode, Jelmer Smits argues most organisations are still presenting like it’s 2020, stuck in survival mode with poor setups, flat delivery, and zero audience care. The result is not professionalism. It is the awkward middle ground where competence and warmth both collapse.We unpack a simple charisma lens, competence plus warmth, and why virtual delivery often drains both. Jelmer explains why “Zoom fatigue” is frequently a boredom problem, not a platform problem, and how speakers can create energy and engagement without becoming an over-caffeinated game show host. The key is variation and audience comfort: helping people feel safe, heard, and understood, especially when they are joining from home and juggling distractions.You will hear practical fixes that go beyond “be more engaging.” Jelmer shares how micro breaks reset attention, why you should ask more questions (including chat prompts, polls, and rhetorical questions), and how to baseline participation early so the session becomes interactive by default. We also talk about slide mistakes, including the difference between presentation slides and handout slides, and why “less slides, more face” usually wins online.We get into the details most speakers ignore, camera angle, lighting, sound, and background choices, including why messy real backgrounds and glitchy fake ones both damage trust. Jelmer also makes the case for practising with feedback rather than alone, plus the underrated skill that saves you when tech fails: improv. Not “be funny” improv, but the ability to shift attention, buy time, and keep the session moving when something breaks.Finally, Jelmer shares what he is building next, including a potential world championship for online presenting and a practice-based learning platform designed to give speakers real rehearsal time, not passive “course consumption.”Links mentioned: Jelmer’s work at completepresenter.com, his LinkedIn and his offer of a virtual presenting cheat sheet for listeners and workbook. If you can't open the links, just message me (details below)CHAPTERS:00:00 The Evolution of Virtual Presentations01:15 Engagement Strategies for Online Meetings03:39 The Importance of First Impressions06:31 Creating a Fun and Engaging Environment09:08 Recognising Audience Comfort and Engagement11:44 Practical Tips for Effective Online Presentations14:46 The Role of Interaction in Presentations17:22 Avoiding Common Presentation Pitfalls20:18 The Impact of Visuals and Backgrounds23:58 The Impact of Virtual Backgrounds26:53 Engaging Your Audience in Webinars29:17 The Importance of Energy in Presentations34:37 The Role of Practice and Improvisation42:03 Innovations in Online Public Speaking48:16 Closing thoughtsAre you a speaker who's having some challenges in your business? Get coached for free on the show: https://forms.gle/vkEcZJSqfFPnENNN7Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and if you enjoyed the show, please leave the show a 5* review on Apple Podcasts or Spotify.

Most leaders avoid conflict. Not because they are weak, but because they want to be liked, respected and seen as reasonable.In this episode of The Professional Speaking Show, John Ball and leadership expert Julie Holunga unpack how conflict aversion quietly erodes authority, credibility and influence — especially for leaders and professional speakers who rely on trust and presence to lead.Julie introduces the idea of “lazy leadership” and explains why avoiding hard conversations feels easier in the moment, but costs leaders status, clarity and effectiveness over time. The conversation explores how language, tone and timing shape authority, and how leaders can address tension without becoming aggressive, performative or fake.This episode is for leaders and professional speakers who want to lead with clarity, credibility and confidence — not just keep the peace.Find out more about Julie's work at JulieHolunga.com or connect with her on LinkedInCHAPTERS00:00 Lazy Leadership: A New Perspective02:24 Empowering Women in Conflict Resolution05:28 The Importance of Language and Tone08:02 Navigating Male-Dominated Environments10:48 Constructive Conflict: A Path Forward13:43 The Spectrum of Conflict Engagement16:19 Authenticity in Communication19:07 The Three C's of Conflict Competence21:54 Building Trust Through Effective Communication24:48 Practical Applications in Everyday Life42:11 Closing ThoughtsKey TakeawaysCredibility in leadership is crucial for effective communication.Lazy leadership occurs when leaders avoid difficult conversations.Effort and preparation are necessary for addressing conflict.Language and tone significantly impact conflict resolution.Women often face challenges in asserting themselves in male-dominated environments.Constructive conflict can lead to better outcomes and relationships.Clarity, choice, and communication are key components of conflict competence.The Titanium Rule emphasises speaking to others as they need to be spoken to.Authenticity in communication fosters trust and collaboration.Being deliberate in our interactions can lead to more positive outcomes.Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Stand Out on LinkedIn: Strategies for Speakers and CoachesSUMMARYIn this episode of the Professional Speaking Show, host John Ball engages with LinkedIn expert Michelle J Raymond to discuss the evolving landscape of LinkedIn and how speakers and coaches can navigate its complexities. They explore the challenges posed by AI-generated content, engagement pods, and the pressure to conform to viral trends, emphasising the importance of authenticity and genuine engagement. Michelle shares her insights on how to stand out in a crowded space by building real relationships and creating meaningful content that resonates with audiences. The conversation also touches on the necessity of maintaining an updated LinkedIn profile and the strategic use of various content formats to enhance visibility and engagement.Connect with Michelle and sign up for her LinkedIn Newsletter here: https://www.linkedin.com/in/michellejraymond/ and check out Michelle's podcast here: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b/id1603908569TAKEAWAYSLinkedIn is becoming noisier and harder to trust, but authenticity can help you stand out.Building real relationships is more valuable than chasing viral trends.Your LinkedIn profile should be treated like your homepage; keep it updated and engaging.Engagement pods may provide short-term visibility but can undermine long-term credibility.Consistency in posting and genuine interaction are key to leveraging LinkedIn effectively.CHAPTERS00:00 Introduction to LinkedIn Expertise02:16 Current State of LinkedIn05:29 Authenticity vs. Automation09:40 The Impact of AI on Content11:40 Standing Out in a Homogenised Space15:37 The Importance of Building Relationships19:04 The Temptation of Quick Fixes24:25 Integrity in Online Presence26:24 Building a Community on LinkedIn27:29 The Challenge of Engagement Pods29:39 Navigating LinkedIn's Algorithm Changes31:12 The Importance of Reciprocity on LinkedIn34:31 Strategic Commenting for Engagement36:54 Creating Effective Content on LinkedIn44:46 Maximising Your LinkedIn Profile52:30 Final thoughtsVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Secrets of Personal BrandingSUMMARY In this episode of Present Influence, John is joined by branding expert and bestselling author Mark Schaefer to explore what it truly means to become known in a noisy, copy-and-paste marketing world.They explore why most personal brands fail, how guru-led thinking is killing originality, and why authority is built through relevance, consistency, and usefulness rather than visibility or hype.Mark shares practical insights from his books Known and Audacious, including how speakers and experts can clarify what they want to be known for, choose the right content strategy, and avoid the trap of chasing platforms instead of building trust.This conversation is essential listening for speakers, coaches, and consultants who want to build real credibility, stand out without selling out, and turn visibility into lasting influence.Find out more about Mark and his books at https://businessesgrow.com/CHAPTERS00:00 Introduction to Mark Schaefer02:44 Contrarian Views in Marketing06:02 The Importance of Personal Branding08:51 The Role of Speaking in Business11:49 Advice for Aspiring Speakers15:00 Finding Your Unique Voice17:59 Leveraging Social Media for Branding20:51 Creating Content that Resonates23:53 Opportunities in the Speaking Industry26:39 Navigating AI in Marketing29:59 The Need vs. Nice to Have in Speaking33:01 Personal Experiences and Lessons Learned35:52 Conclusion and ResourcesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Welcome to Professional Speaking, the podcast for keynote speakers, subject matter experts, and coaches who are ready to stop being "well-kept secrets" and start building a scalable, high-impact career.Most speaking advice is either too "soft" (focusing only on stage presence) or too "sleazy" (focusing on aggressive, outdated sales tactics). We believe there is a third way: The Path of Professional Influence.Each week, we dive deep into the three pillars of a sustainable speaking career:Master the Stage: Advanced communication, storytelling, and delivery techniques that ensure you leave a lasting legacy.Book More Gigs: Strategic marketing, high-ticket sales frameworks, and the business systems required to fill your calendar without losing your soul.Grow Your Impact with Integrity: How to increase your reach and revenue while staying true to your values and ethical standards.Whether you are looking to pivot from breakout sessions to the mainstage, increase your keynote fees, or build a business that scales beyond your time on the lectern, this show provides the tactical roadmap to get you there.Stop "giving talks" and start building a brand that commands attention.Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

SUMMARYMany speakers, coaches, and consultants say they hate sales. In reality, what they hate is manipulative, impersonal, high-pressure selling that feels out of alignment with who they are.In this episode of Present Influence, sales expert Katie Nelson dismantles the myth that selling high-ticket offers has to feel sleazy. We explore why sales is fundamentally human, not transactional, and why relationship, curiosity, and courage matter far more than funnels, scripts, or AI shortcuts.We cover how speakers and coaches can sell premium services ethically, why relying solely on referrals is risky, how fear and rejection really work in sales, and why the founder must stay involved in selling longer than they think. Katie also challenges the overuse of “sales mindset” rhetoric and explains why action, not affirmation, is what actually builds confidence and cash flow.If you sell your expertise, your voice, or your presence and want a sales process that feels honest, effective, and sustainable, this episode will change how you think about selling.Find Katie on LinkedIn https://www.linkedin.com/in/thesalescatalyst/ or go to SalesUprising.comHere's the link for Katie's video series Feed The Fire: https://youtu.be/WfYrsNgSRoA?si=PaL5n0tRByqnJiOYTakeawaysSales is not a personality flaw; it's a human process.Embracing sales leads to quicker business success.Referrals should be seen as gifts, not strategies.Sales is about people before it's about systems.Mindset is important, but action is crucial in sales.You can't outsource your courage as a business owner.Sales is a service in both directions.Understanding your target audience is key to sales success.Fear and rejection are part of the sales journey; learn to overcome them.Building relationships is essential for effective sales. CHAPTERS00:00 The Human Element in Sales06:57 Reframing Sales: From Fear to Service10:47 Sales as a Reflection of Humanity17:27 Building Resilience in Sales21:20 The Evolution of Sales Models26:48 Simplifying Sales Funnels for Success32:25 Sales Strategies for Speakers35:17 The Power of Referrals in Business40:04 Mindset vs. Action in Sales43:54 Embracing Sales as a Business Owner44:45 The Importance of Referrals and Stability in SalesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

SUMMARYIn this conversation, John Ball discusses the importance of treating speaking as a business rather than just a performance. He emphasises that many speakers struggle not due to a lack of skill but because they fail to position themselves effectively in the market. The discussion highlights the need for speakers to shift from hoping for opportunities to actively creating strategies that lead to sustainable careers. By focusing on serving specific audiences and building trust, speakers can enhance their impact and success in the industry.You can connect with me using the links below.CHAPTERS00:00 The Business of Speaking02:05 Shifting Mindsets for Success04:05 Building Trust Over Attention06:39 CloseVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

How to Beat Digital Distraction and Do Deep Work From HomeSummaryIn this conversation, John Ball and Steven Puri explore the challenges of remote work, emphasising the importance of focus, intention, and managing distractions. They discuss how digital distractions are engineered to capture attention and the significance of establishing rituals and habits to enhance productivity. Puri shares insights on achieving a flow state for peak performance and the role of luck in success. The discussion also highlights practical strategies for overcoming procrastination and the power of prioritisation in achieving meaningful work.TakeawaysFocus is about intention, not discipline.Most of us are overwhelmed, not lazy.Distraction is engineered to steal your attention.You can do meaningful work without burning out.Don't die with the great thing inside you.You need to jealously guard your brain energy.The difference is I hit play in your app?Intention is key to moving your life forward.You can achieve more by doing less.Don't let distractions dictate your day.Sound bites"Most of us are overwhelmed, not lazy.""Don't let distractions dictate your day.""You can achieve more by doing less."FREE TrialTry The Suhka free for three days: https://www.thesukha.co/Chapters00:00 The Evolution of Remote Work07:17 The Role of Luck in Career Paths13:16 Distractions in the Digital Age18:35 Active Procrastination and Focus Strategies24:37 Weekly Planning and Daily Tasks32:35 Personal Development and Productivity Mindset39:36 Understanding Flow State for Enhanced Productivity48:42 The Challenge of Focus in a Distracted World49:11 The Importance of Intention and Environment49:37 Finding Clarity and Direction in WorkVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Why Great Speakers Stay Broke SUMMARYIn this episode, John addresses the challenges faced by speakers and coaches in gaining visibility and securing bookings. He emphasises the importance of marketing and the need for professionals in these fields to shift their identity from being just a performer to becoming a business owner. By focusing on marketing, networking, and consistent visibility, speakers and coaches can improve their chances of success. John also discusses the significance of setting clear goals and taking actionable steps to achieve them, urging listeners to treat their speaking or coaching endeavours as a business.The LinkedIn Article: READ HEREKey TakeawaysMany talented speakers and coaches struggle to get bookings.Skill alone is not enough; marketing is crucial.Successful individuals take action before they feel ready.Recognition comes to those who actively seek it.Being known is more important than being the best.The best speakers often excel at running a business.Identity shift is foundational for success.Spend at least half your time on marketing activities.Set clear revenue goals and reverse engineer them.Treat your speaking or coaching as a business.Sound bites"Your identity shift is not optional.""Prospecting should be a daily activity.""Now's the time to start taking action."CHAPTERS00:00 The Pain Point of Speakers and Coaches02:28 The Importance of Marketing in Speaking05:05 Identity Shift: From Speaker to Business Owner07:44 Setting Goals and Taking Action10:13 Call to Action and Future Insights11:41 CloseVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Unlocking the Power of Stagecraft with Merit Khan: From Keynotes to ComedySUMMARYIn this episode of Present Influence, join John as he converses with Merit Khan, a dynamic speaker and performer, about the art of landing paid speaking engagements and refining your stagecraft. Merit shares insights from her journey, emphasising the importance of mastering sales skills to sell your talks before perfecting your stories. She discusses her diverse career, including keynoting for serious audiences, coaching sales professionals, and her one-woman show, 'Optimistic Personality Disorder.' Discover how improv, comedy, and understanding your audience can enhance your presentations and contribute to a thriving speaker ecosystem. Whether you are just starting out or looking to expand your existing speaking business, this episode offers practical strategies and inspirational stories to help you succeed.Find out more about Merit at meritkahn.com or her one-woman show at opdshow.comHere's the link to that article on why so many great speakers are broke: CLICK HERE TO READ ITCHAPTERS00:00 Introduction and Episode Overview00:40 Meet Merit Khan: Sales and Comedy Expert01:36 Contrarian Viewpoint: Sales Skills First03:30 Building a Business Ecosystem06:19 Adapting to Market Needs09:44 Balancing Multiple Business Ventures17:55 The Importance of Sales Experience22:35 Creating a One-Woman Show24:44 Unexpected Connections and Personal Growth26:09 Diving into Standup Comedy29:35 The Power of Humour in Speaking32:13 The Art of Storytelling and Performance36:39 Personal and Professional Growth in Speaking42:24 Lessons from Standup and Knowing Your Audience46:25 Podcasting and Future Projects49:33 Final Thoughts and TakeawaysVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.