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Wizards of Ecom

Author: Carlos Alvarez

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Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
415 Episodes
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Oleg Kuzmenkov is the founder of Seller Assistant, a tool trusted by Amazon wholesale and arbitrage sellers to analyze price lists, check restrictions, and make faster sourcing decisions. His goal is to help sellers avoid bad buys and scale with confidence. In This Episode: [00:20] Introducing Oleg Kuzmenkov of Seller Assistant. [00:30] The topic & bonus. [03:15] Does it sell? [05:40] Can you sell? [07:40] Best practice from being ungated to selling. [10:15] Ungated services. [12:10] What date is crucial? [15:39] Competition. [21:15] Variation. [26:20] Is it profitable? [27:54] Supplier Analyzer by Seller Assistant. [28:30] Tips on knowing you are not scammed by the “supplier”.   Guest Links and References: Website: https://sellerassistant.app Instagram: https://www.instagram.com/oakuzmenkov/ Linkedin profile: http://Linkedin.com/in/oakuzmenkov Youtube channel: https://www.youtube.com/@sellerassistantapp     Links and References:   Wizards of Amazon:  https://www.wizardsofecom.com/   Wizards of Amazon Courses:  www.wizardsofecom.com/academy   Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/   Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/   Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
In this episode, I'm honoured to have as guest Lior Ohayon of Unicargo and he shares five tips of basic things sellers should know before shipping from China. Lior provides valuable tips and essential info to help sellers stabilize their shipping process and ensure successful deliveries. Tune in to learn how to improve your shipping strategy and avoid costly errors.   In This Episode: [00:15] Introducing Lior Ohayon of Unicargo [03:00] Unicargo and how they help sellers. [05:45] People ask VS what they should have asked when shipping from china. [18:00] Commercial invoice [21:40] Cheap stuffs- reality [25:45] Knowing the chinese calendar [30:30] Packaging [32:30] Do insurance.   Guest Links & References: https://www.unicargo.com/   Book References: Lord of The Rings Books by JRR Tolkien   Links and References:   Wizards of Amazon:  https://www.wizardsofecom.com/   Wizards of Amazon Courses:  www.wizardsofecom.com/academy   Wizards of Amazon Meetup:  https://www.meetup.com/South- Florida-FBA/      Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/    Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
In This Episode: [00:20] Introducing Oleg Kuzmenkov of Seller Assistant App [03:10] Reseller pricing [10:00] Price list analyser [15:25] Manually or doing bulk tools [18:20] Price of seller assistant [25:00] Seller Assistant and what they do.   Guest Links and References: Website: https://www.sellerassistant.app/ Linkedin profile: https://www.linkedin.com/in/oakuzmenkov/   Book References: Lean Start Up by Eric Ries   100 Years of Solitude by Gabriel Garcia Marquez   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
During his two decades of marketing experience, Shane helped over 100 Fortune 500 businesses grow their digital footprint through influencer marketing.He’s been recognized as a leading marketing influencer by organizations, such as the ContentMarketing Institute. After conquering digital marketing, Shane pivoted toe-commerce, with a focus on Amazon. For the past 5 years, Shane has been working with a team of experts with 20+ combined years of experience in the Amazon industry to master the intricacies of Amazon product reviews to develop TraceFuse, a cutting-edge, 100% white-hat system for negative review removal. In This Episode: [00:15] Introducing Shane Barker of Trace Fuse [01:45] Influencer Marketing. [02:30] Removing bad reviews. [05:40] The background. [12:20] Dealing with bad reviews. [20:30] The cost of negative reviews. [27:00] Common mistakes in handling negative reviews. [31:00] Take away your emotion. [36:00] Influencer reviews. [48:00] The process.   Guest Links and References: Website: http://tracefuse.ai Promo: https://tracefuse.ai/amazon-review-checker/ Linkedin profile: https://www.linkedin.com/in/shanebarker/   Book References: How To Win Friends and Influence People by Dale Carnegie Think and Grow Rich by Napoleon Hill   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/  https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired.   In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. [53:00] Advice   Guest Links and References: Website: https://www.stackinfluence.com Email: william@atackinfluence.com Instagram: https://www.instagram.com/stackinfluence/ Linkedin profile: https://www.linkedin.com/in/william-gasner/ Youtube channel: https://www.youtube.com/@stackinfluence Twitter: https://x.com/stackinfluence   Book Reference: Crossing The Chasm by Geoffrey Moore   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/  https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
In This Episode: [01:00] Milestone: 400 episodes [02:20] Why this topic? [03:20] What is werewolf game? [08:00] How to be a werewolf in e-comm?   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/  https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
In This Episode: [02:00]Sourcing product. [04:00] Validation process? [05:00] Soft skills [08:40] Bird Song. [11:00] Mastering the bird song.   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/  https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/  
In This Episode: [00:45] The best swimmer in the world. [02:00] Judging by your category. [05:00] Cutting back. [08:00] Anti-shiny object syndrome.   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
On Today's episode, we have the team behind RAK-O:  Marshall Day, Kevin Sagouspe,  and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too. They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market. Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets.   In This Episode: [00:20] Introducing the founders of Rak-O [02:00] How Rak-O was born. [05:20] Popular sales market. [09:00] 5000 units to start. Is this reckless? [16:10] First sales [22:10] Why is e-com not the main market for sales? Guest Links and References: Website: https://rak-o.com/ Instagram: @rakogardentool Youtube channel: @rakogardentool   Book References: Who Move My Cheese by Spencer Johnson   Dr.Seuss   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/  
In This Episode: [00:45] Introducing Piri Lane of SellerSnap [02:07] What is repricer and why Seller Snap has the highest repricer price? [05:00] Buy box [07:55] Difference between Seller Snap and other repricers. [12:30] Pricing with AI [16:30] Wholebase VS Yoyo [18:50] Yoyo method’s genius strategy. [22:15] Who is Seller Snap good for?   Book Reference: All The Light We Cannot See by Anthony Doerr   Guest Links and References: Email: piri@sellersnap.io 15 Day Trial: https://login.sellersnap.io/forms/signin/   Links and References:  Wizards of Amazon:  https://www.wizardsofecom.com/  Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/  
On today's episode, we have Chris McCabe, founder and CEO of Ecommercechris.com has saved more Amazon brands from the seedier side of working with Amazon than anybody I know.  Today we dive into the world of resellers on Amazon and discuss the recent changes.  Chris shared valuable insights including what resellers should do to save their Amazon business.   Tune in to learn more and be up to date!   In This Episode: [00:15] Introducing Chris McCabe [02:50] Resellers must know. [06:25] Letter of Authorization [09:15] First sale doctrine [12:35] Amazon’s motivation for LOA [16:40] Replenishing inventories   Guest Links and References: Website: https://www.ecommercechris.com/ Instagram: https://www.instagram.com/amznchris/ Linkedin profile: https://www.linkedin.com/in/chris-mccabe-2646555/ Youtube channel: https://www.youtube.com/@ecommerceChris Email: chris@ecommercechris.comLinks and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
In this podcast episode, we have somebody who is no stranger to failure, bootstrapped businesses from his growing up in Cuba onward. bad in school, lots of ups and downs, has lost it all, in his own words, “a couple of times”. Has dealt with his share of mental and physical health crises, yet despite all of this, is present for this episode, an author, as a super successful businessman who specializes in men's work and PRIDES himself on the importance of family.  Joel Gandara shares his insights on “The Hidden Cost of Success”. He discusses his journey to achieving success in both his business and personal life, highlighting the sacrifices and challenges he faced along the way. Joel sheds light on the behind-the-scenes struggles that often accompany success, emphasizing the importance of maintaining a healthy work-life balance and prioritizing self-care. Listen and gain valuable perspective on the overlooked toll that success can take.  In This Episode: [00:12] Introducing Joel Gandara [02:05] Joel’s BG life story that impacted his business life and perspective. [11:00] First entrepreneurial gig as 10 to 12 yo. [15:00] First mentors. [18:00] Starting his physical journey. [22:30] % of success that impacted physical health [26:06] Planning your success. [33:50] Mens work and coaching. [40:00] How the book happened.   Guest Links and References: Website: http://www.31dailychallenges.com Instagram: https://www.instagram.com/joelgandara Youtube channel: https://youtube.com/@joelgandara   Links and References:   Wizards of Amazon:  https://www.wizardsofecom.com/  Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/  Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
Lu Levy has helped over 1,000 people make their first $10k online simply by being themselves. By creating a system that helps experts, consultants, coaches, and service providers package their knowledge into scalable online programs, she's generated a collective $24M. When she's not helping her clients build their online empires, she can be found curling up with a book and her pitbull Lola at home in New York City, traveling the world (often back to her native Brazil), and treating herself to delicious meals at the best restaurants she can find. In This Episode: [00:15] Introducing Luciana Levy [00:25] Help 1000+ people earn their first 10K [05:00] Getting result, scaleability [07:30] Community and engagement [09:30] The first thing to do to guarantee a digital course is profitable. [13:30] Building the curriculum. [20:50] Tools [23:25] School community? [28:50] No.1 Objection people have. [37:00] Channel that works. [39:00] YouTube or testing other medium.   Guest Links and References: Website: http://Lulevy.com Instagram: Instagram.com/lulevy Linkedin profile: LinkedIn.com/in/lu-levy Youtube channel: YouTube.com/lulevy Downloadable Blueprint: http://Lulevy.com/blueprint   Book reference: The Tipping Point by Malcolm Gladwell   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/  Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
In this episode, I sat down with Nadav Gorlicki, founder of CapEc to discuss alternative methods for funding inventory without using up your cash or equity. We delve into CapEc’s unique approach to providing loans and financing for businesses, as well as streamline processes.  Tune in to learn more on how you can efficiently fund your inventory and grow your business with the help of CapEc. In This Episode: [00:20] Introducing Nadav Gorlicki [02:00] Problems that influenced him to create CapEc. [06:00] Understanding credit card loans. [09:56] The process and qualifications. [18:00] Cashflow. [23:00] Partners [25:10] Success stories of clients. Guest Links and References: Website: https://www.capec.io/ Instagram: https://www.instagram.com/capec.io/ Email: Nadav@capec.io Linkedin profile: https://www.linkedin.com/company/capecinc/?viewAsMember=true Youtube channel: https://www.youtube.com/@CapEcFunding   Links and References:  Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/
In This Episode: [00:13] Introducing Chivas Davis [03:20] Deciding between passion and strategic business. [05:15] Learning the business [09:30] Love for comic books. [12:25] The Whole Armour of God, how was it born? [17:20] Black colored comics [24:05] Challenges compared to traditional business [27:00] Measuring success of a passion project. [29:50] Best channels. [43:00] Tools as an artist.   Guest Links and References: Instagram: https://www.instagram.com/chivasthegoat/ https://www.instagram.com/thewholearmorcomicbook/reels/   Book Reference: The Bible Favorite Book in the Bible : Proverbs   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/  
In this episode, guest Scott Riffle of Arc Herkimer, a non-profit organization that assists people with developmental disabilities shared insights into how Arc Herkimer helps sellers as well empower lives through their unique services.   As 3PL provider, Arc Herkimer takes on various tasks for sellers such as packaging, assembly and shipping. The partnership with Arc Herkimer not only benefits sellers but also has a positive impact on the lives of individuals with special needs by giving them meaningful employment.   This episode highlights the importance of scaling with heart and how organizations like ArcHerkimer are making a difference in the community.   In This Episode: [00:18} Introducing Scott Riffle of Arc Herkimer [01:59] What is Arc Herkimer and everything it does and who are the beneficiaries? [06:10] What it’s like to work at Arc Herkimer and Herkimer Industries. [07:30] Tasks Arc herkimer does as 3PL [12:04] On-boarding process. [16:17] People working with Arc Herkimer. [21:35] Examples of servicesmade a difference for sellers. 25:00] Impact of employing special needs. [29:00] Meaningful works.   Guest Links and References: Website: http://www.archerkimer.org Linkedin profile: https://www.linkedin.com/company/herkimer-arc Email: sriffle@archerkimer.org info@archerkimer.org Book Reference: Jack Reacher Novels by Lee Child   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/
  In This episode, I sat down with Heaven Li of Pic Copilot to discuss what I think is the 4 best feature of Pic Copilot that are sure to impress Ecom sellers and help boost their businesses using AI technology   If you’re looking to stay ahead of the curve in 2025, Pic Copilot is the tool I recommend you try to take your Ecom business to the next level.   In This Episode: [00:50] Introducing Heaven Li of Pic Copilot. [01:22] How they came about Pic Copilot [04:05] Style Clone and how it works. [07:12] AI fashion models and virtual try on. [10:55] AI product ads creator. [16:45] Image translator [19:30] Who is Pic Copilot for? [22:00] Pricing   Guest Links and References: Website: http://www.piccopilot.com LinkedIn: https://cn.linkedin.com/in/heavenlee Instagram: https://www.instagram.com/pic_copilot/ Youtube channel: https://www.youtube.com/@PicCopilot/   Book Reference: Thinking Fast and Slow by Daniel Kahneman   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/   Wizards of Amazon Courses:  www.wizardsofecom.com/academy   Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/   Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/     Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/  
In today’s episode, we have Kevin Barrett, UK manager of IBundle, a technology company that applies cutting edge technology that’s used for shipping for e-com sellers.  Kevin shares insights and strategies on how businesses can expand their reach and increase revenue by tapping into global markets.  With focus on shipping costs, navigating customs regulations, and providing a seamless customer experience, Kevin offers practical solutions and advice for businesses looking to capitalize opportunities internationally.   In This Episode: [00:15] Introducing Kevin Barrett of IBundle. [02:42] Key things to know when thinking of international market. [09:00] Logistics background. [12:05] Walkthrough shipping internationally and costs. [17:50] Resources and tips. [22:40] To consider when expanding, ship direct or warehouse?   Guest Links and References: Website: https://www.ibundle.net/ Linkedin: https://uk.linkedin.com/in/kevin-barrett-3b163b1b   Book Reference: The Chimp Paradox by Dr. Steve Peters   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  
In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out) Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies.  I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace. In This Episode: [00:15] Introducing Ian Peterman [03:35] Back story of how Ian got into branding. [06:40] Learning computer aided design programs [08:00] The designing process. [16:00] Star Wars and stuffs [24:00] Step by step through branding [34:40] Trademark, Intellectual Property                                 Guest Links and References: Website/Podcast: https://petermanfirm.com/ Linkedin : https://www.linkedin.com/in/ianpeterman/ Youtube : https://www.youtube.com/c/ConsciousDesign/   Book Reference: Lord of The Rings by JRR Tolkien   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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