Claim OwnershipDTC Growth Show
Subscribed: 16Played: 259
Subscribe
© 2022 Hashtag Paid
Description
Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
44 Episodes
Reverse
It's not uncommon to find chat on an eCommerce website.And it's not uncommon to find a bot-powered chat on an eCommerce website.But it is uncommon to find an AI-powered chat experience that is willing to negotiate with customers, and do so with ... well ... some personality.That's exactly what Nibble provides. Rosier Bailey, Nibble's president and CEO, chatted with the DTC Growth Show about Nibble and its potential uses across eCommerce. Read more
In today's episode we interview Founder and CEO of Literie Candles, Erica Werber. Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career. Cut to the end of 2021 and Literie sold over 10,000 candles in just the nine months after launching and is stocked in retailers like Macy’s, Neighborhood Goods, and more.In this episode we chat with Erica about topics such as the importance of hiring a great PR team for product launches, building lean teams when first launching a brand, as well as how Erica grew her brand with various partnership opportunities. Literie has had some iconic partnerships with different brands such as Juniors Cheesecake and Sivan Remedies. Her most recent collaboration was just announced with Bravo's The Real Housewives featuring scents such as "go to sleep" and "flipping tables".
Now the Chief Revenue Officer at FlavorCloud, Mike Sanchez has had 17 years of experience driving partner, sales, and customer success. At every company he’s been at he has delivered double- or triple-digit growth rates. In this episode, we talk to Mike about topics such as building diverse teams within organizations, and how important that is to the success and vision of a company. We also dive into common challenges amongst teams like imposter syndrome and ways leaders can preserve the psychological safety of their teams.
It seems for the third consecutive year we're saying the same thing: This holiday shopping season will be unlike any we've seen before. With the eCommerce boom regressing significantly in the shadow of an economic downturn, brands are having to be creative with how they attract people to their websites and brick-and-mortar locations.
In today's world of immediate gratification, it's uncommon to find a brand that takes its time in spinning up an eCommerce site and going DTC.But that's exactly what Boarderie did.Boarderie has spent the past two years sending artisan charcuterie and cheese boards directly to people's homes. Their boards don't require the recipients to unpack them and put them together, they're not baskets. These go straight from the box to your table and are ready to eat. ... (READ MORE)
In Hank’s 20’s his parents were diagnosed with cancer 18 months apart. Going through that taught him that if you don’t have your health, you don’t have a lot to look forward to. Hank knew it was time for him to make a change. At 250 lbs and a size 40+, he was tired of making excuses for himself. Hank turned to his friend Juliano, who owned Planet Raw, a healthy food restaurant, for help. If anyone was going to help Hank, it’d be Juliano. Juliano ordered these red berries that Hank never ate before that promised to turn sour and tarty food sweet. After ingesting a berry, Hank took a sip from a healthy juice and couldn’t believe it - it was so sweet! Hank then started drinking this juice everyday and eventually lost 60 lbs in 8 months. Today, Juliano and Hank decided to take that special berry and turn it into a business! Their goal is to now raise awareness about the non-gmo organic ledidi berry that they now call Nature’s Wild Berry. They aim to help people cut sugar and processed foods and increase their love of vegetables and whole foods using ledidi berries.
Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm. Abtin’s been in the industry for over a decade specializing in retention marketing, paid media, growth hacking, influencer marketing, social media marketing, brand amplification across digital platforms, and business development. Abtin’s been featured in major media publications such as Forbes, Huffington Post, and Entrepreneur Magazine. In today’s episode we discuss strategies around retention marketing from email marketing, SMS, and push notifications.Key Takeaways from Abtin:For brands starting with their retention marketing programs, focus on building out a solid email list first as your foundation, then focus on SMS and push notifications as you expand your retention strategy. Brands are underutilizing building apps for their stores. It’s a cost effective way to send out push notifications without having to pay expensive fees associated with SMS marketing. Use tools that specialize in certain retention strategies such as email marketing, SMS, and so on!
In this episode Kristi Knowles, CEO of Mother Raw, shares how her 25-plus years in food/CPG led to spearheading a successful rebrand and expansion of founder Michelle Kopman’s beloved RawFoodz. Taking the genesis of Kopman’s mission, Knowles strategically evolved RawFoodz to Mother Raw, resulting in a rebrand that resonated with a wider range of consumers and opened up a wealth of expansion opportunities in their category.
Chris Meade is not only marketing a product, he's creating a new sport!Through CROSSNET he's brought 'foursquare' to volleyball, soccer and pickleball; and he's done it all without raising venture money.Chris and his brother, Greg, are the products of a small town in Connecticut. The brothers and a childhood friend were tired of the rat race, so they found something they were passionate about and dumped their savings and 401Ks into it.Listen to Chris as he speaks to BANKNOTES editor in chief Ian Leslie on how CROSSNET got its start, lessons learned, and what the future holds.
Two new documentaries have cast a fresh light on the history of AND1, which in the late '90s and early 2000s was the hottest basketball brand in the United States.The rise and fall of AND1 was quick and occurred over less than 10 years.So what lessons can marketers learn from AND1?Ian Leslie and Andy Rosenberg took some time to unpack the history of AND1 for the DTC Growth Show, presented by BANKNOTES minted by #PAID.
Jordan Schwarzenberger is a 24-year-old entrepreneur whose passion of tech, talent and socials, has been in hot demand by companies looking to future-proof their own brands. Jordan has landed roles at a few companies such as VICE Media, LADbible Group and YMU. Now he takes on a new challenge of co-founding Arcade Media where he manages some of the most famous creators on the planet, one of which being the infamous UK group called the Sidemen. Apart from this he also helps build power house brands that will stand the test of time such as Side+, XIX Vodka, and Sides.
Good Food For Good Founder Richa Gupta talks to the DTC Growth team about her experience leading a company that is focussed on clean ingredients and giving back to the world.
Sam Levinson, co-founder, of DOM talks to the team about what it took to start a hand-sanitizer DTC startup and her journey from tech startup, to recruiter to entrepreneur.Sam has always felt a calling to start her own business and inspiration for DOM came from her own frustration with the lack of safe, effective and aesthetically pleasing products on the market. Especially during a time when hand sanitizer was and still is becoming such an integral part of our lives. DOM is here to reshape our relationship with routine.
In this interview, we discussed some great copywriting tips for writers and brands and her journey of building a copywriter's community on Twitter, which eventually transitioned into live events across London and other parts of the world. She also recommended a famous artist and a book she ...(Read more).
Robbie is open about his struggles with addiction and has been for a long time. At one point, his addiction got so bad he ended up losing his first company and going bankrupt. Soon after, he had to move into his parent’s basement. What saved him, in the end, was moving to Israel and doing a Vipassana meditation retreat that included ten days of meditation for ten hours a day—all conducted in complete silence.“For the first time in my life, I felt the benefits of meditation everybody had been talking about.”Robbie became obsessed, eventually flying to Peru to participate in four Ayahuasca ceremonies, which are drug-induced experiences wherein he learned a lot about himself.Today he’s now been sober for five years, and...(read more)
For Kristen LaFrance, commerce is all about the people. Known as the Mayor of DTC Twitter and head of Shopify’s Resilient Retail podcast, Kristen hosts discussions with entrepreneurs on a plethora of topics surrounding commerce, exploring how brands can find success within DTC and retail spaces. “I describe the Resilient Retail podcast as this kind of digital property or brand. It’s a space to bring the retail conversations Shopify needs to be having to the merchants we need to be reaching.”–Kristen LaFranceHuman-centered commerce is near and dear to Kristen’s heart, and I spoke to her about why she considers it so important and how to achieve it through community-building, thinking locally, and... [Read more]
Comments
Download from Google Play
Download from App Store
United States