Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again

What questions do you ask yourself before making the jump?How do you transition from full time employee, to full time entreprenuer?A look inside Scott's journey as a creative with big dreams and a legacy to carry on.Scott's IG: https://www.instagram.com/scott.nothwehr

What’s up fam! We are BACK for Episode 159! Today we dive in to some things you can do to increase your conversions; leave no stone unturned, and commit to excellence in your business. First things first, go back to your idea client. Develop Buyer Personas: Create detailed profiles of your target audience. write a day in the life. Conduct Market Research: Have 10 conversations with your ideal client and ask them your burning questions. Make sure your offer makes your ideal client’s success inevitable. I back up all my work with a guarantee, and provide more deliverables than I see ANY OTHER coach providing in the coaching space, period. I make sure that my ideal clients really have no logical reason to say no; and it’s more a matter of if they’re ready to show up + do the work. create extended payment plans + different tiers to empower buyers. Share success stories often + make a highlight reel called “client wins” on your IG profile Give free value often. The more freebies you have, the more opportunities for connection, the better. Practice consensual sales. never pitch to someone if they haven’t said they definitely want the details. Do a 2-call close. One call to get clear on needs. Another to sell. Especially if you’re selling 1;1. Create more content. Whatever your posting schedule is, completely change it up. Do you normally do reels? Do posts. Normally do posts? do reels. Never go live? Go live. Show up on stories? show up less. Switch it up. Talk to more people. Track all your leads. Follow up with all your leads 3x. Use the lead tracker I give you inside 24HBB. Do a podcast tour. Go get in front of new eyeballs. Pitch yourself to podcast hosts. Utilize multiple platforms, and make sure you have long-form content. utilize email marketing: rotate out your freebies, build a list, and email them 1x per week. it is worth it. i promise. come to every sales call with a custom blueprint for your client. it is so personal. it does so well. they will be impressed. GENERAL PRACTICES Always use a Clear Call-to-Action Follow Up with Leads: Implement a consistent follow-up system to engage with potential clients who have expressed interest but haven't made a purchase yet. Remember, understanding your ideal client + CONNECTING with them is key. Keep rippin’ on life! See you in next weeks episode on clear-decision making + priorities with my good friend and client, GMK. DMs are always open, @maximumpotency

I'll be reworking my content strategy from the ground up with you right there watching. Content is changing in 2026! Here's How I'm looking at it. Watch me put on my chief of marketing hat and:Observe and analyze industry trendsCreate a list of actionable steps to curate my presence on the gramWalk through complex processes with a screen-share including but not limited to: grid planning, visuals in canva, brand-kit building & reel cover designsGrab the workbook here: https://stan.store/maximumpotency

Sign up for the content party here: stan.store/maximumpotency (or grab the replay)Part 3 of the Built Not Busy Series

Welcome to Episode 2 of 8 of the series, Built Not Busy. This is a part of the unemployed and successful podcast. I mentioned "The art and skill of coaching" - here are those deatils: Jess DeMarchis is a trauma therapist turned life coach with 15 years of experience who teaches you HOW to be a GREAT coach. There is a difference between good coaching, which is supportive and behaviorally focused AND great coaching, which is powerful, deep, and works at the root level using proven frameworks. She is the host of The Art and Skill of Coaching podcast (in the top 2% of podcasts in the world) and the creator of The Art and Skill of Coaching certification. This coach training goes beyond the basics of most coaching certifications and builds your skill set with tangible and scientifically proven coaching tools. Enrollment is now open now for our spring class and closes Friday February 13, 2026. This is a hands on training where you will get individualized attention and support as you develop your skill set. Book your consult today: www.chatwithjess.comLearn more: www.jessicademarchis.com IG @ jess_demarchis_coaching// The Unemployed and Successful Show is hosted by Lyssa Scott, this podcast dives into content strategy, brand-building, and marketing strategies—so you can turn your skills, gifts, and passions into a thriving, lucrative, lifestyle-supporting business. If you believe you were made to do more than pay bills and die, you’re in the right place. It's time to ditch the traditional path, serve your heart out, and rip on life. #UnemployedAndSuccessfulConnect on IG: www.instagram.com/maximumpotencyBuy The Book + More: https://stan.store/maximumpotency

A candid conversation about taking the jump into full time entrepreneurship when you already have a really great job you enjoy. Paul's Sites:Ontheballcoffee.comGlidepathav.comPaul's IG:https://www.instagram.com/paul_merrill60/

Sign up for the backroom: https://stan.store/maximumpotency

If you want to talk business, skip this episode. If you want to hear my crazy rants on the goverment, our "healthcare" industry, etc, hit PLAY. The Flexner Report of 1910-See you next week! :)

Ask yourself: what's done well, and what can I turn up the dial on? SIGN UP FOR THE BACKROOM HERE: https://stan.store/maximumpotency

You can say you value your business, your health, your relationship with God... but if your calendar and bank account don’t reflect it? You’re lying.In this episode, I break down why your time and your money are the clearest mirrors for what actually matters to you. We talk about:What your bank statement reveals about your prioritiesThe hidden cost of saying yes to the wrong thingsWhy consistency isn’t about discipline, it’s about desireHow to course correct without shame when you’ve been off-trackThe difference between aspirational identity and embodied integrityIf you’ve been saying you’re serious about something but your life doesn’t reflect it… this is your gut check. Not from a place of guilt—but from a place of ownership.

Profound share and a story from early-on in my testimony I often don't share. Incredible to think that prayers I prayed 15 years ago are still at work. I hope this episode gives you a renewed hope for your future. JOIN THE TELEGRAM CHANNEL "THE BACK ROOM - A PERSONAL BRANDING SPEAKEASY" - https://t.me/+pzfaXftnP3RkNWQx

Update: She got it all done. A little mini life update + getting situated in Montana. New recipes, routines, grocery stores & more.

Unscripted, unfiltered, I spoke from the heart about what it feels like to leave a place before you're ready.

Today I interviewed a good friend of mine, Joey Edge, Photographer, Videographer, Veteran, Barber & Adventurer. We unpacked how we tag-team jobs, and arrange our lives in ways that align with our hobbies and work, etc. RIP ON IT.Connect with Joey:https://www.instagram.com/officialjoeyedgehttps://www.instagram.com/x.vfilms/

You've heard it a hundred times; "just add value" -- but what does it actually mean? Here are the cliff notes:LIST ITINCREASE ITGIVE IT= IRREPLACEABLEListen + Learn.

Luke speaks to powerful themes of entrepreneurship, faith, marriage and more. His always-be-better attitude is an inspiring trait that has led him to take the road less traveled in his life and powerfully impact not just the members of his gym, but his team, his family and more. Luke's InstagramLuke's Youtube ChannelThe Barbell Club IG

Be in a place that has what you're looking for. & If you're not there: make a PLAN to be. Not a wish, not a dream.

I had the pleasure of interviewing Ciaran McGrath on the show today. He's Irish.Hard-working.And interesting.I hope you love this episode and it inspires you to #SENDIT.

A little pep talk / love note for you to decide on what you want to be this summer and go for it!