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The Yogipreneur: Business and Marketing for Yoga Teachers
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The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide.




The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success.




In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today.




Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher.




Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses.




Now is the time to make a much bigger impact in the world.




Are you ready?



221 Episodes
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📍Subs to Sold - Turn Email Subscribers Into Paying Students: https://digitalyogaacademy.lpages.co/subs-to-sold/► Watch Next: How to Get Visible Fast Teaching Yoga Online (Without Instagram)Yoga marketing can fill your programs consistently. If you know the right strategies. Most yoga teachers create amazing courses and then post once hoping people buy. That does not work. In this video, I show you exactly the three yoga marketing strategies that fill programs without feeling salesy. No guessing and no posting and praying. This video will give you clear yoga marketing systems that turn interested students into paying customers. When yoga marketing is done correctly, filling programs becomes steady and predictable.In this video, you will learn:✅ The three yoga marketing strategies that consistently fill programs ✅ How to use the nurture-first framework for yoga marketing ✅ Why email priority matters more than Instagram for yoga marketing ✅ How to showcase transformation in your yoga marketing (not features) ✅ The simple structure that supports yoga marketing that converts✅ How to market authentically without feeling gross or salesyYoga marketing that fills programs does not require massive Instagram following or viral reels. It requires strategic nurturing, email list building, and transformation-focused messaging. When your yoga marketing has a clear system, filling programs gets easier. This video walks you through exactly how to use yoga marketing strategies that turn subscribers into paying students consistently.
📍Profitable Offers: Create Your First Low-to-Mid-Ticket Offer (for Yoga Teachers) https://digitalyogaacademy.lpages.co/profitable-offers/► Watch Next: 3 Yoga Marketing Strategies That Fill Your Programs (Hint: it's not instagram!) Teaching yoga online and creating your first course can happen fast. If you have the right framework. Most yoga teachers spend months perfecting their course in isolation and never launch. That does not work. In this video, I show you exactly how to design your first profitable course: No guessing or perfectionism. This is a clear 3-step outline that makes creating courses for your yoga online business simple. When course creation is done correctly, teaching yoga online becomes profitable and predictable.In this video, you will learn:✅ The 3-step framework for creating your first course teaching yoga online ✅ How to develop your unique mechanism teaching yoga online ✅ Why validation comes before creation for your yoga online business ✅ How to structure your course teaching yoga online for student results ✅ The simple outline that supports teaching yoga online profitably ✅ How to create fast teaching yoga online without perfectionismTeaching yoga online and creating courses does not require months of work. It requires clarity and validation. When your course has a clear unique mechanism and you validate before creating, teaching yoga online gets easier. This video walks you through exactly how to design, validate, and structure your first profitable course teaching yoga online.
You will never feel ready to launch your course. That moment does not exist.If you have been waiting for permission or a sign from the universe, this episode provides a clear reality check and a path forward. Kelly breaks down the common fears that hold yoga teachers back from launching their online course. She reveals the counterintuitive signs that you are ready, even when you feel you are not.You will learn:⭐️ The 3 most common limiting beliefs that keep teachers stuck in planning mode.⭐️ Why waiting to be an expert is a trap that prevents growth.⭐️ How to launch a course with a small but engaged community.⭐️ The real meaning of failure and why it is essential for learning.⭐️ How to use your existing experience as the foundation for your course.If you have an idea, an outline, or a recurring thought about creating an online course, this conversation will give you the permission and perspective to move forward now. Stop waiting. Start helping.Tune in and turn your ideas into impact.Brought to you by YogiPro AI, the world's first AI-powered platform built exclusively for yoga entrepreneurs.🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/...CONNECT WITH USInstagram: / digitalyogaacademyFacebook: / digitalyogaacademyPinterest: https://www.pinterest.co.uk/digitalyo...Private Facebook Community: / digitalyogaacademyMore resources to help you on your yoga teaching Journey:Blog: https://digitalyogaacademy.com/blog/Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online...The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/
Are you teaching 15+ yoga classes a week but still feeling financially stuck and exhausted? This episode is for every yoga teacher who’s hit the invisible ceiling of the studio-based model. Kelly breaks down exactly why trading hours for dollars leads to burnout and stagnation, and reveals the three-step "foolproof plan" to shift your business foundation. If you’re ready to build a yoga business that supports your life instead of consuming it, this episode provides the roadmap.Key Takeaways: The traditional in-person teaching model Sustainable growth for your yoga business The foundation of this shift  3 “foolproof" business pillars What creates true freedom and stability in your business.
If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call. Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead. You’ll learn: Why trading time for money has a hard ceiling (and how to break through it). The 3 essential pillars of a yoga business that creates freedom, not fatigue. How to structure your offers—from low-ticket to high-ticket—so your income isn’t tied to your teaching schedule. Real student results: from $24K first launches to $174K course sales. If you’re ready to stop the hustle, reclaim your energy, and build a business that supports your life—not drains it—this episode is your next step. 🔗 Explore our programs at digitalyogaacademy.com ➡️ Next Profitable Yoga Teacher cohort starts January 2026.
If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding.  The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business. In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional experience and authentic story. You will learn: ⭐️ Why traditional avatar building fails yoga teachers and what to do instead. ⭐️ The three biggest misconceptions that keep teachers stuck. ⭐️ How to niche based on emotional landscape. ⭐️ The step by step Human Centered Niche Method. ⭐️ How your niche can and should evolve with you as you grow. If you are ready to teach with more purpose, create content that resonates deeply, and attract students who feel truly seen, this episode is your guide.
The era of packaging your yoga knowledge into a simple online course is over.  Students are no longer buying information. They are buying transformation, support, and belonging. In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in 2026, this is your essential guide to moving beyond content delivery and creating a living, transformational experience that students complete, celebrate, and rave about. You will learn: ⭐️ Why education only courses are struggling to attract and retain students today. ⭐️ The three essential pillars of a modern, high converting online course. ⭐️ How to design a course for completion, not just consumption. ⭐️ Why community is the new studio and how it transforms student results and loyalty. ⭐️ Practical ways to build in mentorship and live support without burning out. ⭐️ How AI and technology can be used to enhance human connection and guide implementation. If you are ready to build a course that stands out, creates undeniable results, and builds a loyal community around your teaching, this episode provides the clear framework. CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Facebook: https://www.facebook.com/digitalyogaacademy 🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy More resources to help you on your yoga teaching Journey: 🌟 Blog: https://digitalyogaacademy.com/blog/ 🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/ 🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/
November brings one of the biggest opportunities of the year for your yoga business... Black Friday. It’s the moment when people are already in a buying mindset, actively looking for offers and ready to invest in themselves. So if you’ve been thinking about slowing down as the year winds to a close, don’t. This is your chance to finish 2025 strong. Now, I know what you might be thinking, “Black Friday? Isn’t that all about discounts, pressure, and over-commercialisation?” For a long time, we avoided it at DYA too. It felt out of alignment. But when you look at it differently, it becomes something else entirely. You can actually use it as an opportunity to give back, connect with your community and offer something that helps your students whilst also supporting your business. That’s why, at DYA, we run our Gratitude Gifts campaign every year. It’s our way of saying thank you and sharing offers that truly serve, without feeling pushy or salesy. And this year, we want to help you do the same. The Black Friday Offer Blueprint for Yoga Teachers is a 30-minute training designed to help you: ✨ Turn your existing offers into irresistible bundles or limited-time deals ✨ Add urgency in a way that feels authentic and aligned with your values ✨ Boost your year-end income without creating something new from scratch ✨ Approach Black Friday strategically, with gratitude at the centre of it all This is your chance to make the end of the year work for you and to serve, sell, and show up with intention. And if you want to check out our Black Friday offers this year check out our Gratitude Gifts waitlist here: https://digitalyogaacademy.lpages.co/gratitude-gifts-2025-waitlist/
The yoga industry is evolving...fast! And in this new AI era, the teachers who adapt now will be the ones still standing (and thriving) in the years ahead. In this episode, Kelly McHugh, Founder of Digital Yoga Academy and creator of YogiPro AI, shares how yoga teachers can stay profitable and relevant in a rapidly changing digital landscape. You’ll learn: → Why the information era is over and the implementation era has begun. → The 3 key levers of profitability every yoga business needs in 2025: Clarity, Consistency, and Conversion. → How to use AI (the right way) to accelerate content creation, clarify your message, and build momentum fast without losing authenticity or alignment. →The #1 reason most yoga teachers struggle to grow online (and how to fix it instantly). If you’ve been feeling behind, overwhelmed, or unsure how to keep up with the online space, this conversation will shift your mindset and show you exactly how to stay profitable, visible, and empowered in the AI era. Tune in, take notes, and get ready to accelerate your impact. 🎧 Brought to you by YogiPro AI - the world’s first AI-powered platform built exclusively for yoga entrepreneurs. 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Facebook: https://www.facebook.com/digitalyogaacademy 🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy More resources to help you on your yoga teaching Journey: 🌟 Blog: https://digitalyogaacademy.com/blog/ 🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/ 🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/
ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
You need to speak to the problem your audience is trying to solve at the exact moment they’re searching for a solution and in a way that makes them say... “How are they inside my head?”😳 That’s the difference between content that gets ignored… and messaging that converts. If you’re ready to fix this, I’ve created something powerful for you: ‼️Fix Your Messaging — my free micro-masterclass for yoga business owners who are ready to make three essential shifts that will immediately change the way you talk about your online offering AND create sales! → Instant access. → No fluff. Just clarity that converts. ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
What you’re calling a “marketing strategy”… No funnel. No repurposing system. No clear buyer journey. Just… “vibes” and Canva. And that’s not on you. That’s what the online space taught you to do. 👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your marketing needs to become an “ecosystem”. 🫶🏼 One that works with you, even when you’re offline and enjoying life. Your dream students don’t need more yoga teachers in their feed. They need to see you everywhere. In their inbox. In their podcast app. In their DMs. On their feed. Again and again until trust becomes action. This is the strategy I teach 💁🏻‍♀️ If you’ve been stuck in one-dimensional marketing… Let’s change that. ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
“Live launches are dead.” “People aren’t showing up anymore.” “Sales aren’t what they used to be.” 🙄 The reality is that some online course creators and coaches are feeling frustrated. Their show-up rates are dropping, engagement feels like a battle, and they’re struggling to generate excitement around their offers. And so they start spreading the rumour that live launching no longer works 🙃 What’s really happening? The online space is evolving. The strategies that worked a few years ago (or even a few months ago) are losing their edge. Your audience is savvier, more selective, and engaging in new ways. If you’re using outdated methods, it’s no surprise that results are slipping. This is exactly why I stay ahead of the curve. 💁🏻‍♀️ 💥 Eight years. Countless launches. Relentless testing and refining. I’ve built a system that works, even in a changing market. Whilst others are stuck saying, “It’s not working,” I’m here to show you exactly how it does work when you have the right strategy. In fact, last year, I too had to evolve our live launch strategy and we made $120k in a week converting 40% of students from a low-ticket offer into a high-ticket group coaching program. We’ve done it again inside our most recent live launch with a 38% conversion rate. Live launches certainly are not dead. They’ve just evolved. So what if I told you there’s a strategy that could turn nearly half of your leads into paying students? Would you also be ready to evolve? 🤔 ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
You can create the most amazing yoga business but if no one knows about it there is really no point.  One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide. The reality is, if you’re not visible online, you essentially have no business.  But there is one problem when it comes to visibility. And it’s called fear. ABOUT DIGITAL YOGA ACADEMY    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you. Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people aren't buying online course. Not hitting your goals in the beginning is very common and today I'm sharing the reasons why it happens, so that you don't make these mistakes. ABOUT DIGITAL YOGA ACADEMY    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
What if I told you that everything you’ve been taught about making money as a yoga teacher might be holding you back? This isn’t about working harder or following outdated advice. It’s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in today’s online world. Here’s why you can’t afford to miss this: You’ll discover why some of the most common strategies are keeping you stuck—and the alternative that simplifies everything. We’ll unpack the mindset blocks that stop so many yoga teachers from embracing their full earning potential—and how to overcome them. I’ll show you how to reprogram your mind to attract wealth, believe in your ability to succeed, and embrace abundance without fear or self-doubt. This training isn’t just theory; it’s a wake-up call. If you’ve ever felt like you’re working so hard but still not seeing the income you deserve, you need to hear this. By the end of this podcast, you’ll have the tools and confidence to approach 2025 with a completely new strategy—one that finally gives you the results you’ve been searching for! ABOUT DIGITAL YOGA ACADEMY    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone!    In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨    🔍 What You’ll Learn:    ✅ Clarify Your Messaging – Speak directly to your ideal clients and solve their biggest pain points.    ✅ Be Benefit-Oriented – Highlight how your offerings can change your clients’ lives.    ✅ Provide Real Value – Deliver actionable tips and insights that your audience can implement immediately.    ✅ Craft Compelling CTAs – Guide your audience to take the next step with clear and powerful calls to action.    Why You Can’t Miss This:    🔥Unlock the secrets to creating content that not only engages but also converts.    🔥Learn from proven strategies that have helped countless yoga teachers grow their businesses.    🔥Gain the confidence to consistently show up and make an impact with every post.    Let’s make your content work for YOU! 💖🙌     ABOUT DIGITAL YOGA ACADEMY    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales.  ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy
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Comments (1)

Adriana Currin

This podcast is a great listen if you want to get tips, reminders and tough love to keep doing what you love and to keep showing up to serve other people, and sharing your knowledge to help others as a yoga teacher. Motivation at its best, thank you Kelly!

Nov 23rd
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