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The Yogipreneur: Business and Marketing for Yoga Teachers
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The Yogipreneur: Business and Marketing for Yoga Teachers

Author: The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide.




The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success.




In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today.




Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher.




Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses.




Now is the time to make a much bigger impact in the world.




Are you ready?



230 Episodes
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You keep hearing that online courses are dead. So should you even bother building an online yoga business right now?This episode breaks down what the data actually says about the online learning market, how buyer behavior has shifted since the pandemic boom, and what it takes to sell courses in an era where anyone can get free answers from AI. Key Takeaways:- The online education market - What buyers are paying for today- Latest data on active learning communities- The specific methodology that gives you a real advantage.- Selling courses in the era of AI Timestamps:00:00 The Real Question Behind This Episode03:43 The Data on Online Learning Growth04:51 Three Shifts Changing the Game Right Now07:02 Why Information Is No Longer Your Product09:10 How to Adapt Your Course Strategy Today12:33 The Answer and Your Next StepsLinks:Profitable Launches https://digitalyogaacademy.lpages.co/profitable-launches-online/Profitable Offers https://digitalyogaacademy.lpages.co/profitable-offers/Build your own AI-Yoga Mentor https://digitalyogaacademy.lpages.co/build-your-own-ai-yoga-mentor/
100,000 a year teaching yoga online. For most yoga teachers, that number sits somewhere between a distant dream. But I want to show you exactly what the yoga teachers who do reach six figures annually are doing differently from the ones who stay stuck. Links:The Profitable Yoga Teacher: digitalyogaacademy.comDigital Yoga Academy: digitalyogaacademy.com
What do six figure online yoga business owners know that you don't? IN THIS EPISODE, I'm going to show you the difference between struggling to get students and having a waitlist for your online offerings.I've helped over 20,000 yoga teachers build online businesses and generated over $2 million in sales. After working with hundreds of six figure yoga business owners, I can tell you the gap isn't about working harder or creating more content.They all do one specific thing that most struggling yoga teachers refuse to do: They niche down. Key Takeaways: Most yoga teachers think they have a niche, but they actually have a broad idea that doesn't create recognition. Without deep niche clarity, you get weak marketing, inconsistent sales, and a passion project that drains you. Six figure teachers claim a specific person, solve one clear problem, and own their story as authority. Niching isn't about eliminating people. It's about becoming recognisable to the people you are meant to serve. Links:Riches in the Niches Mini-Course: digitalyogaacademy.lpages.co/riches-in-the-niches-or/Digital Yoga Academy: digitalyogaacademy.com
You got into yoga to help people, not to run yourself into the ground. But if you are teaching back-to-back classes, and still barely covering your costs, the problem is not your dedication. It is the business model you are working inside.In this episode, we look at the real cause of yoga teacher burnout, why rest alone will not solve it, and what a genuinely sustainable yoga business looks like in practice. You will also get four practical starting points you can act on this week, without overhauling everything at once.Key Takeaways:- Burnout is a structural problem, not a self-care problem- How to calculate your real hourly rate as a yoga teacher- Leveraged income does not mean passive income- What a sustainable yoga business is built onBuilding a business that supports you financially is not a compromise of your integrity as a teacher. It is an expression of it.
If you have been showing up consistently on Instagram and still feel invisible, you are not doing it wrong. In this episode, we break down the three-pillar visibility strategy that has helped over 20,000 yoga teachers build thriving online businesses. You will learn how to stop depending on algorithms and start building presence that compounds over time.Key Takeaways:- Why Instagram isn't working- Your most powerful visibility tool- Owned, Borrowed, and Evergreen visibilityLinks:Digital Yoga Academy: digitalyogaacademy.com
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