Salon Owners Collective

“Clients are spending less (or not coming at all) and the clients that do come… never rebook!”   Have you ever looked at your team's column and it’s empty but then suddenly, almost overnight, they’re fully booked? It feels like those ‘Last Minute Appointment’ Instagram stories are the only thing bringing clients through the door.    But… what if told you that clients not rebooking isn’t completely your teams fault?    As Salon Owners we need to pay attention to the changing trends of our clients and adapt of booking systems to suit. I mean… we can’t have a Salon without clients coming through the door which is why it’s up to us to make a change.    Clients are still rebooking appointments and many of them, are still willing to spend a little extra too on products or upgrades!   In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Shortcuts co-founder Jo Burgess about why it feels like clients aren’t rebooking… and what to do about it!   Here is The Secret to Rebooking Clients.   Here is why you should listen to the full episode: Learn the changes in clients spending habits Understand why it feels like no one is rebooking Know how to create an effective rebooking plan   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.    Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Click the link below to learn Shortcuts 3 Magic Numbers to boost your revenue! Tell Me How to boost my revenue now!    Connect with Shortcuts  Shortcuts Website: https://www.shortcuts.com.au/  Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/  Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware  Jo’s LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au 

Did you know that people spend on average 30% more during the Christmas season? The psychology around Christmas spending is interesting, but the important thing to know is that people want to spend - they spend on their loved ones and they spend on themselves.  So how do we make sure they spend in our Salons? How do we make sure we can have our piece of the pie - and eat it too?  Today on the podcast I’m going to reveal 2 ways that you can cash in on Christmas - and maximise sales in your salon WITHOUT squeezing in any extra clients.   Here are three reasons why you should listen to the full episode: Learn the number 1 mistake salon Owners make during the silly season Find out the trick to selling gift vouchers in your Salon Discover the secret of slowing down - to speed up.  Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat! Salon Mastery Achieve Salon Growth without overwhelm or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it! Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward Success. The  Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches  Access to a close-knit community of Salon Owners so you never feel alone  Click here to apply for Salon Mastery Coaching now. Resources: Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. - Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question!   Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I do CLICK HERE to join

One of the most frustrating experiences as a Salon CEO is telling your team what to do… and watching it slowly disappear. The consultation script? Not followed. The rebooking process? Slipping again. The retail conversation? Gone after 3 days. Welcome to the “professional repeater” problem. In this episode, Larissa Macleman is joined by coach Greta Veint to unpack why salon systems often fail to stick inside a business. After seven years coaching Salon CEOs inside Salon Mastery, Greta sees the same frustration come up again and again. Owners create the system. Teams start strong. And then… everything slowly fades. This conversation dives into the real reason salon systems fail and the three elements that transform systems into living habits inside your team. If you’re tired of repeating yourself and want a team that follows the systems you’ve built, this episode will shift how you lead your salon Because your systems should create freedom… Not more frustration. 3 Reasons You Need to Listen Why a hidden leadership gap keeps the CEO as a professional repeaterThe exact moment when a system starts slipping away from your team3 things that make a system actually stick inside a salon   Do you want to steal the systems that $1M Salon CEOs are using to attract, retain, and develop rockstar team members? Unlock it inside Salon Mastery ✨ Click here to apply now. 

Most Salon CEOs are stuck being the walking, talking version of the manual no one reads. Larissa breaks down a simpler, smarter way to build systems your team will actually use, so your salon can grow without you being the answer to everything. You wrote it all down. The process. The steps. The expectations. Maybe it’s beautifully laid out and colour-coded and you were quite proud of it, honestly. And yet… Your team still comes to you! They ask the same question, do it differently anyway, and then wait for you to step in. So now you’re stuck! In this episode, you’ll discover why the traditional way of creating systems keeps you trapped, even when you’ve already done the work. 3 Reasons You Need to Listen Why some salon teams adopt systems instantly… and others ignore or even resist them.The one approach that makes systems actually stick.What needs to change before your salon can truly run without you.   👉Ready to grow a systemized salon business in 2026? Want an operating system that operates without you, that you can have complete control over… but don't have to be the one that is controlling every moment of every day? ✨ Salon Mastery might be the perfect next step for you to get there. Apply now.

If your salon still relies on you for every decision, the problem may not be your team: it may be your systems. In this episode, Larissa Macleman and Joel Bouzaid unpack how repeatable salon systems create consistency, accountability and true freedom for salon owners ready to step into CEO leadership. 🚨 “Can I swap my shift?” 🚨“How do I do this consultation again?” 🚨 “Hey, can I take Saturday off?” With every question you get... There’s another decision you need to make… and the business lands right back on your shoulders. This is an (exhausting) sign that your salon is missing 1 critical part. 3 Reasons You Need to Listen The easy process that frees you from decision fatigueWhy most Salon systems or Manuals die in a drawer collecting dust, and how to actually engage your teamThe simple shift that transforms you as a leader.. not lost in the noise of your team   Salon CEOs don’t burn out because they lack passion. They burn out because they built a business that still depends entirely on them. Systems change that. And the moment you install the right ones, everything gets a little easier   👉 If you’re an ambitious CEO and your Salon is making $10K+ per week, this is for you… The $1Million Salon Growth Plan for 2026…. Watch Here✨ Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to apply for Salon Mastery now. 

Who is the brand: You or your salon?  Maybe you’ve realised that you built something fragile that only works when YOU show up EVERY DAY… As the most booked stylist. As the superstar every client asks for. As the everything. Because the problem is? That business model has a ceiling. If you’re stuck between $300K and $500K and can’t seem to scale… Or you’ve hit $1M but still feel like the business relies on you more than you’d like… This episode breaks down the shift from personality-led to system-led growth (that can still have your trademark vibes 😉)... and how you can build a salon brand that doesn’t revolve around you. You’ll learn: Why personality-led salons struggle to scale 👀The real shift required to break through the $1M mark 🚀✨ (and give you some freedom back) The structure required to double profit without doubling your workload 💪 Simplicity Scales. Complexity Fails. So if you’re ready to build a salon that supports your life instead of consuming it, this episode is for you 💛 3 Reasons You Need to Listen Why personality-led salons struggle to scale 👀The real shift required to break through the $1M mark 🚀✨ (and give you some freedom back)The structure required to double profit without doubling your workload 💪   👉 If you’re an ambitious CEO and your Salon is making $10K+ per week, this is for you… The $1Million Salon Growth Plan for 2026…. Watch Here✨ Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to apply for Salon Mastery now. 

It’s inevitable that your salon will have challenges. Staff drama, cash flow dips, growth plateaus…  Joel Bouzaid unpacks the uncomfortable truth about leadership when you’re under pressure and feeling exhausted, and how you can master the CEO skill of reframing difficulty in your salon. Because what will truly drain your energy is what happens inside you when it hits 👇 The tightening in your chest. The mental spiral. The replaying conversations at night. The tone that slips out sharper than you intended. The weight you carry home. And in all of those moments… Your team is watching. 3 Reasons You Need to Listen Discover the invisible pattern you default to when under stressHow the A → C → R model changes everythingThe 1 question you need to ask yourself the next time something goes wrong Pressure does not build character. It reveals it. Listen now and decide who you want to be the next time it gets hard. 👉 If you’re an ambitious CEO and you want to know how to reach the next level of your business, this is for you… The $1Million Salon Growth Plan for 2026 ✨Watch Here✨

Most million dollar salons are operating on pressure, not profit.  Full books. Full teams. Hitting revenue milestones that should mean you’re crushing it? Right? This episode is for the salon owner who hit growth… and realised it didn’t feel like relief.  You did what you were told - Grow the revenue. Build the team. Keep the salon busy. Only to realise the reward never came… Just more wages.. More decisions.. More responsibility. In this episode, Larissa Macleman has the step-by-step strategy to fix this once and for all. 3 Reasons You Need to Listen Discover the real reason why your salon’s growth made things heavier instead of easier..😳The #1 way your profit disappears (even when revenue increases!)A simple strategy to create relief, and put you on the fast-track to real financial success✨   Do you want a proven profit-plan to grow a million-dollar salon business? We make it happen inside Salon Mastery✨Just Click Here to book in your free Salon Strategy Call with Larissa to get started. 👉 Watch the $1Million Salon Growth Plan workshop, to successfully scale your business without working more hours…. Watch Here✨

What would you do if your team told you they don’t want targets, incentives or KPIs? This episode was inspired by a real question from a salon owner navigating some tricky conversations…  Some of her team members have said they just want to come to work, do their job, and that earning more money doesn’t motivate them. She’s constantly getting messages about time off... And now she feels stuck between holding standards and the risk of losing her team. Tune in to find out: 3 Reasons You Need to Listen Why a team saying they “don’t want targets” is rarely about money (what it’sactuallysignalling instead will surprise you…)What your role is as a Salon CEO when expectations start feeling negotiable1 simple focus so performance conversations stop feeling personal or awkward This episode is a must-listen if you’re feeling overwhelmed about how to lead your team into the next stage of growth… Because removing targets doesn’t remove pressure. It just hands it back to you.   Get the Guide - 5 Salon Meetings That Rule Them All 🗓️ 👑 Click here to grab your free copy now 👉 If you’re an ambitious CEO and your Salon is making $10K+ per week, this is for you… The $1Million Salon Growth Plan for 2026…. Watch Here✨

If you’re repeating yourself weekly and still not getting traction from your team, this episode explains why and what to fix. Most salon owners don’t have a people problem. They have a communication problem with no structure behind it. In this episode, Larissa breaks down the 5 meetings that rule them all. A simple communication rhythm that gives expectations a place to land, holds standards without micromanaging, and removes you as the bottleneck in your salon. 3 Reasons You Need to Listen Learn how to stop explaining the same thing to your team like it’s Groundhog DayGet the 1 leadership shift that stops your salon relying on you physically being there to hold standardsDiscover the5 Meetings That Rule Them Allso your communication finally has a structure that works. Get the Guide - 5 Meetings That Rule Them All 🗓️ 👑 Click here to grab your free copy now Put these 5 Meetings into Action in Your Salon with Larissa Book a Strategy Call Now 💛 Inside Salon Mastery, you'll get exclusive access to the My Salon CEO™ app, which has the 5 meeting structures and agendas all in one place ✨ , and a complete coaching program to grow a million-dollar salon in 2026 👀 Let’s kick-start it in your first 45 days of working with us. Are you ready? ✨ 👉  Click here to book in your free Salon Strategy Call now and let's make it happen.

Struggling to balance team happiness and performance? This episode reveals the fast-track framework salon CEOs use to build a high-performing team culture. Because when you’re a Salon CEO it feels like you’re constantly choosing between the two… Be too nice, and performance drops. Be too focused on numbers, and culture cracks. In this episode, Joel Bouzaid breaks down exactly what’s missing when your team’s energy is positive but performance hasn’t caught up. 3 Reasons You Need to Listen Why you’re stuck with good vibes and average resultsThe leadership mistake almost every “nice” salon owner makes without realising it.The fast-track framework we use inside Salon Mastery to reset team culture in just one hour.  👉 If you’re an ambitious CEO and your Salon is making $10K+ per week, this is for you… The $1Million Salon Growth Plan for 2026…. Watch Here✨   👉 Click here to grab your copy of the CEO Cheat Sheet…. What the Top 1% of Salon Owners Will Do Differently in 2026✨ Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to book in your free Salon Strategy Call with Larissa before it’s too late.

If you don’t change how you lead and where you spend your time, this year will look exactly like the last one.In this episode, Larissa Macleman invites you to pause, reset, and design your year like a true Salon CEO. This is for salon owners who feel overwhelmed, stretched thin, and ready for a different kind of year - one with more focus, better results, and confidence in every decision.Grab a pen and paper and play along as you reset your leadership, define your targets, and lay the big rocks into your calendar before everything else takes over.3 Reasons to Listen:A CEO reset that actually clears your head (finally a good nights sleep)Clarity on what to stop, start, and continue in 2026Real targets that make sense foryourstage of business so this time next year your Successful, profitable… And living your best life👉 Ambitious Salon CEOs this is for you… The $1 Million Salon Growth Plan for 2026 is what you’ve been looking for…. Watch Here✨👉 Click here to grab your copy of the CEO Cheat Sheet…. What the Top 1% of Salon Owners Will Do Differently in 2026✨Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to book in your free Salon Strategy Call with Larissa before it’s too late.44

In 2026, there are 7 Queen moves that will separate the booked-out, profitable, in-demand Salons… from the ones drowning, still trying to keep up using strategies from 2020 😬. 2026 is the turning point - and we want you to win big. In this episode, Larissa and Joel unpack the 7 Queen Moves that future-ready Salon CEOs are making right now- because the beauty industry is shifting fast. We’re talking about raising standards, stepping out of survival mode, and growing your first $7K stylist so your profit (and your people) can THRIVE. If you know deep down that your Salon and your team are capable of so much more this year… Here’s your blueprint to make it happen. 3 Reasons to Listen: Learn how to stop chasing clients, and attract them instead 🌼🐝 become the flower, not the bee!Discover 1 queen move that will lift your team out of low performance and into real impactUncover the roadmap to becoming a Top 1% Salon CEO by 2030.  👉 Click here to grab your copy of the CEO Cheat Sheet…. What the Top 1% of Salon Owners Will Do Differently in 2026✨ Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to book in your free Salon Strategy Call with Larissa before it’s too late.

What if 2026 is the year your Salon joins the top 1% and crosses $1 million (or more) in revenue? In this podcast episode, Larissa Macleman reveals exactly what our top-performing Salon CEOs are doing differently heading into 2026, and how you can steal their strategies so this year feels calmer, more profitable, and way more intentional. 3 Reasons to Listen: How to create a salon experienceclients happily pay more forWhysmaller, smarter teamsare making more money in 2026 (sorry, bigger is not better!)1 salon system you needto stop answering the same question 47 times a day   This episode isn’t about fixing everything overnight. It’s about getting ahead and feeling confident about where you’re going.  👉 Click here to grab your copy of the CEO Cheat Sheet…. What the Top 1% of Salon Owners Will Do Differently in 2026✨ Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to book in your free Salon Strategy Call with Larissa before it’s too late.

2025 delivered some of the most defining lessons for Salon Owners. You’ll hear the real talk that shifted owners from overwhelmed to empowered, from reactive to proactive, and from busy to intentional. Because something interesting happened this year. Across hundreds of salons, we kept seeing the same pattern play out… Some CEOs grew fast, confidently, almost effortlessly. Others stayed stuck - even though they were working just as hard. And most Salon Owners didn’t notice it until the impact was already showing up in their team, their time, or their bank account. So what was the difference? Tune in to find out - the best advice and lessons from 2025 that shaped the strongest salon CEOs I’ve ever worked with.   3 Reasons to Listen: What really drives a client to chooseyoursalon (and it’s not what you think)What moves your business when motivation dropsHow to get your team to stepforwardinstead of waiting   Here are the full episodes of the advice featured:  11 Queen Moves You Need to Make in 2025 Why Your Salon Feels Stuck- And How to Fill Your Books Fast The Storm Is Here: Why Salons Are Struggling & What to Do About It Buy Back Your Time The CEO Shift You’ve Been Avoiding  High Vibe, High Performance: Lift Team Morale Fast Why You’re Babysitting Your Team and How to Stop P.s…. Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen ✨ Click here to book in your free Salon Strategy Call with Larissa before it’s too late.

You give your team everything. You squeeze in one more client. You answer messages at night. You are the first to sacrifice your own time and the last one to stop thinking about the business. But your salon doesn’t just need your effort - it needs your energy. In this week’s episode, Joel unpacks why being the most exhausted, most available, most "plugged in" person in the room - is exactly what is keeping you stuck.  Deep down you know you cannot keep leading like this… So this episode is your strategic reset to return in 2026 as the leader your salon needs.   3 Reasons to Listen: Understand exactly why the old formula of "most exhausted person wins" eventually stops workingLearn how to properly unplug over the holidays - without the guiltGet the 3 principles for a powerful CEO reset (that elite athletes, artists and entrepreneurs use to stay at the top of their game)   Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to book in your free Salon Strategy Call with Larissa before it’s too late.

The salon industry is splitting in two. And the gap will only get bigger in 2026. On one side, you have Salon Owners stuck in the weeds, exhausted, overthinking every move, hoping “next year” will be different.  On the other side, you have Salon CEOs who are quietly installing systems, building strong teams, and creating real freedom and profit. And it all comes down to just 3 core truths that almost every salon owner overlooks… until it’s too late. Get clear on exactly what they are in this week’s episode with Larissa and Joel. 3 reasons to listen Understand why the GAP between salons is about to widen (faster than anyone realises..)Discover the invisible habits shaping your 2026 results right nowThe one shift you need to make like aTop 1% Salon Owner   Which side of the Salon Industry are you going to find yourself next year? Are you ready to feed your ambitions and rise to the challenge? Want to lock in the strategy, the systems, and the support you need - so you can have the freedom and profit of Salon CEOs?   ✨Apply for Salon Mastery and build your million-dollar roadmap with us. We only accept 5 new Salon Owners at a time… So if you’re generating over $10K in revenue and are ambitious & ready to reach the next level, click here to find out more and see if you’re eligible.

Our industry has changed more in the last five years than anyone expected - and 2026 is shaping up to be the year that separates the exhausted salon owner from the empowered Salon CEO. In this episode, Larissa breaks down the three pillars every salon must strengthen if you want to grow profitably, lead with confidence and build a team who can truly perform. You’ll hear what’s been happening in the industry, what’s coming next, and how salons can finally step out of the “busy but broke” cycle.   3 Reasons to Listen: Uncover the real reason client behaviour has shifted so dramatically (and why 2026 will flip the script again)Learn the secret to growing revenuewithoutgrowing your teamKnow which leadership shifts will reward the top 1% next year   Do you want more profit, more confidence and a crystal-clear direction heading into 2026? We can make it happen✨ Click here to book in your free Salon Strategy Call with Larissa before it’s too late.

A truly irreplaceable salon manager doesn’t just “run the floor.” They amplify you. They protect your energy. They drive results, steer culture, and keep the salon moving forward - even when you’re nowhere in sight. If you're ready for a manager who actually frees you from the daily grind- Joel will show you exactly what to look for, what to develop, and what must change. 3 Reasons to Listen: You’ll unlock the real reason some managers thrive - and others flatlineYou’ll get clarity on 5 ways a manager can transform from helpful → to invaluableLearn the one mindset shift that instantly elevates a manager’s performance   So the real question is: Are these traits alive in your salon… or missing? Hit play and find out. Want a complete Manager strategy designed for your salon? Click here to book a strategy call.

Ever wondered what a L’Oréal executive would do if she opened a salon from scratch?  Alishia Smart reveals the real journey of becoming a Salon CEO after 25 years at L’Oréal - the mistakes, the rebuild, and the systems that saved her! 3 reasons to listen Learn how she grew rebooking from 60% to85%with only one 5 minute strategyUnlock the secret to building a team that thrives without you thereFind out what freedom off the floor reallylooks like for a salon owner (and how to get there). Apply Now to Join our Salon Mastery Program! 💛✨ ✨ Double Your Salon Growth. Double Your Profits. Generating $10K+ in weekly revenue but feeling stuck? We’ve got your back. Salon Mastery helps ambitious salon owners:      💰Double revenue → scale from $500k to $1M without overworking or burning out.      💰Double profit → once you hit $1M, we help you optimise and lock in real profit.      💰Double your impact → with a clear 12-month Game Plan and the coaching to bring it to life.   This isn’t just coaching, and it’s definitely not another course. It’s a 12-month growth system: step-by-step strategy, the right business tools, and expert coaching. Designed for salon CEOs who want to hit big results in half the time. ⚡ Success shouldn’t wait another year. We haven’t got time for that.   💡 The Double Double Goal: Together, we’ll build your 12-month strategy and roll it out with you... so you can grow faster, lead with confidence, and finally have the team, profit, and freedom you set out to create. 👉 Book your Free Strategy Call today: https://bit.ly/SalonMasterySuccess