Claim OwnershipThe Digital Course Assistant Podcast
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Ready to launch faster, market better, and stress less as a course creator? You’re in the right place.
Hosted by Julie Ball—marketing and tech strategist, business cheerleader, and your go-to girl for simplifying the techy stuff—the Digital Course Assistant Podcast delivers bite-sized, practical episodes to help you grow your course business smarter and simpler.
Get ready for AI-powered shortcuts, marketing strategies that actually work, and behind-the-scenes tips to build a business that supports your life, not the other way around. Whether you’re mapping out your first course or scaling your signature offer, you’ll find the clarity and encouragement you need right here.
Hit follow, and let’s take your course business to the next level—one smart, simple step at a time.
235 Episodes
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AI can save you hours in your business—but it shouldn’t replace you. In this episode, we’re talking about how to use AI in a smart, strategic way to simplify your marketing without losing your voice. In this episode, you’ll learn: ✅ Why not all AI is equal (and the difference between generic ChatGPT and custom AI Assistants) ✅ How to use AI to speed up brainstorming, outlines, and drafts ✅ What you should always write yourself to keep your personality and connection front an...
Writing your sales page doesn’t have to feel like a cringe-fest. In this episode, I’m walking you through how to write a sales page that actually converts—without resorting to hype or hard sells. In this episode, you’ll learn: ✅ Why most sales pages flop (hint: it’s usually vague copy or over-the-top promises) ✅ The simple anatomy of a high-converting sales page—hook, transformation, proof, offer, CTA ✅ Two questions you should ask while writing your copy: “So what?” and “No...
If you’ve ever felt stuck or overwhelmed trying to set up a sales funnel, this episode is for you. We’re breaking it all down step-by-step—no tech headaches required. In this episode, you’ll learn: ✅ What a sales funnel actually is (for the newbies, we’re keeping it simple) ✅ The core elements of a sales funnel tied to top, middle, and bottom of funnel strategy ✅ Common places course creators get stuck (and how to avoid them) ✅ Why your funnel doesn’t need to be perfec...
Struggling to grow your email list? You’re not alone—and your problem probably isn’t your email platform… it’s your lead magnet. In this episode, we’ll break down: ✅ What a lead magnet really is (especially if you’re new to list-building) ✅ How to come up with the right lead magnet idea for your course audience ✅ Lead magnet examples ✅ Smart ways to validate your freebie idea before you spend hours building it ✅ Why your lead magnet should naturally lead into your paid course You’ll also h...
Ready to write emails that actually connect with your audience and drive sales—without feeling spammy? In this episode, we’re kicking off Season 1 with a fresh look at email marketing for course creators. I’ll walk you through: ✅ Why your emails aren’t converting (and the #1 mistake most course creators make) ✅ My simple Value, Tease, Pitch framework for writing emails that feel natural, not pushy ✅ How to sell with confidence—whether you’re launching, nurturing, or just getting ...
Welcome to the Digital Course Assistant Podcast—the show for course creators who want to launch faster, market better, and stress less. Hosted by Julie Ball, a marketing and tech strategist with over a decade in the online business world, this podcast is your go-to for practical tools, AI-powered shortcuts, and strategies to grow your course business smarter and simpler. If you’re a course creator juggling a million tasks, wishing you could clone yourself just to get it all done—you’re in the...
Unlock the secret to irresistible subscription box offers as we welcome back Liam Brennan, co-founder of BusterBox. If you've ever been puzzled about why some subscription boxes seem to magnetize sign-ups while yours may fall flat, this episode is for you! Discover how to craft offers that convert. 📦 Liam is opening his Subscription Box Experts Academy on March 12th, 2024. This is the perfect next step if you are looking for more advanced training & its a great complimentary course...
📌 New here? Start at episode 1 and binge over 220 episodes! 🫶 In this bittersweet episode, we announce the sunset of the Subscription Box Basics podcast after an amazing 4.5 years. Reflecting on our journey, we discuss the seasons of change in both life and business, and encourage listeners to embrace pivots when necessary. 🎉 Celebrate milestones the podcast has achieved, including over 220 episodes and 310,000 downloads! Although the podcast will no longer air weekly, the valuable co...
In this episode of Subscription Box Basics, Julie welcomes professional photographer Becca Bond, who shares valuable tips and insights on how to capture stunning images using simple tools and techniques. Becca discusses her journey into subscription box photography and introduces her new course, Snap for Success, which aims to help entrepreneurs elevate their product visuals (and sell more boxes!) Listeners will learn about color cohesion, essential supplies, and why you can rely on your smar...
📌 HEADS UP! THIS IS AN ARCHIVED EPISODE OF SUBSCRIPTION BOX BASICS. SOME OF THE OFFERS & LINKS MAY NO LONGER BE AVAILABLE. Wondering what software you should use to run your subscription box business? Or maybe looking to switch as your business needs change? We got your answer in today's episode where Julie interview Stefan, founder of Subbly. Subbly is an all-in-one commerce platform allowing you to launch, run, and grow any subscription business model: sub boxes, subscrib...
In this episode, we share the highlights of Sub Summit 2024. While everyone will have a different experience based on what sessions and events they go to, we thought you might want to hear a little behind the scenes of what we got into! Links mentioned: Nancy Harhut (HBT Marketing)Get 12 free custom boxes at BoxUp (just pay shipping)SubblyGet on the Sub Summit waitlistSupport the show
In this episode, we had the honor of podcasting LIVE at Sub Summit 2024 in Dallas, TX. Yes, that means we had actual people in the audience while we chatted. SO fun! We decided to take a different approach with our topic, focusing on when things go wrong! As entrepreneurs, we must be resourceful, figure it out and have Plan B, C, and D ready to roll. Listen in as our friend (and Subscription Box Bootcamp graduate) Katie Richardson from Year Cheer, tells her stories of bouncing back fro...
📌 HEADS UP! THIS IS AN ARCHIVED EPISODE OF SUBSCRIPTION BOX BASICS. SOME OF THE OFFERS & LINKS MAY NO LONGER BE AVAILABLE. While we are OOO at Sub Summit, you can enjoy the re-airing of this popular episode and take advantage of the free custom printed box offer! While you are listening, we're probably hanging out at the BoxUp booth, checking out their new custom packing tape (launching soon!) Use code SBB12 for 12 free custom printed boxes (just pay shipping) at https://go.boxup.com/ju...
In this episode of Subscription Box Basics, host Julie Ball is joined by Jessica Principe, founder of All Girl Shave Club and the new owner of A Year of Boxes. They discuss the tremendous benefits of being listed on third-party review sites like A Year of Boxes, including increased visibility, SEO advantages, and access to a new audience. Jess shares her journey in the subscription box industry, the importance of having accountability partners, and tips for leveraging features in gift guides ...
In this episode of Subscription Box Basics, Julie Ball discusses the essential elements that your subscription box website needs to convert visitors into customers. She emphasizes the importance of having a professional website and covers five key components: offering an incentive, clear call-to-action, professional photos, social proof, and ways to collect email addresses. Julie also suggests using accountability partners to get feedback on your website and offers resources for further learn...
While many look forward to the fun adventures of summertime, it can present challenges for entrepreneurs. On this solo episode, Renae shares some of her own summer strategies as a busy mom of two and business owner. Have your own work life balance strategies? Share them on Instagram and tag us @subscriptionboxbasics. Support the show
Have you heard of mushroom coffee? Julie recently tested the new (to her) Ryze mushroom coffee subscription and shares her experience with Renae on this podcast episode. We LOVE trying subscriptions to experience the good, the bad and ugly...so we can all learn from other brands! For those more interested in Ryze mushroom coffee, its loaded with adaptogenic mushrooms, delivering calmer energy, sharper focus, and immune support for a balanced body and clear mind. All with less than half ...
Here's a long overdue update on what's new in both the personal and business life of Julie & Renae, two years after selling Sparkle Hustle Grow. Resources mentioned: Get custom boxes at BoxUp - Use this link and code SBB12 at checkout for 12 free custom boxesJoin the BoxUp affiliate programSubscription Box Bootcamp self-study program (price cut!)Subscription Box Bootcamp workbookKathleen Kobel's Influence and Earn course (referral link for her amazing Amazon influencer course)Support th...
A subscription for protein oatmeal that you drink...soft of. In today's episode, Julie & Renae chat about a new (to us) subscription called Oats Overnight. Think oatmeal is boring? Think again! OO has created a large raving fanbase, all interested in eating oatmeal. We can all take notes from this brand on how to create an experience with a product replenishment subscription. Oats Overnight (referral link) - https://oatsovernight.com/r/VJG33NY Julie's favorites - Green apple cinna...
Julie sits down with Sub Summit co-founder Paul Chambers for a candid conversation about what to expect at this year's event. From the CUBE Awards to his most anticipated speakers and more, this laid-back chat between two friends is a great way to learn more about the event and hear about how you might be able to go for free. Julie tells her story of how she cold-called the guys at Sub Summit (as a newbie back in 2017) and now has been on stage 7 times! Enjoy this fun, laid-back episode. ht...
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I am absolutely in love with this podcast already, and I'm only 2 episodes in. Thoroughly informative and making the whole launching of a subscription box less daunting. Very informative drive home from work today, I cannot wait for tomorrow morning and my next episode 😊