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Trustees and Presidents: A Podcast for University Leaders On College Athletics
Trustees and Presidents: A Podcast for University Leaders On College Athletics
Author: Dr. Karen Weaver
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© Dr. Karen Weaver
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Hosted by Karen Weaver, EdD, she interviews key leaders, stakeholders and those impacting the business of college sports and higher education. From Division I to Divisions II and III, senior campus leaders now have a chance to learn about the challenges nearly every institution is facing post-pandemic. Today, athletics plays an even more crucial role in enrollment, retention, alumni donations, campus spirit, housing and dining, and marketing
Pre-order Karen Weaver's new book NOW: "Understanding College Athletics" https://www.press.jhu.edu/books/title/33296/understanding-college-athletics
Pre-order Karen Weaver's new book NOW: "Understanding College Athletics" https://www.press.jhu.edu/books/title/33296/understanding-college-athletics
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Brittany Wagner, the academic advisor whose work at East Mississippi Community College became the soul of Netflix's Last Chance U, joins Karen Weaver to go beyond the cameras. Wagner reflects on unexpected fame, the life-skills coaching that shaped hundreds of athletes, and why today's transfer portal era has quietly erased academic advising from the recruiting conversation. Currently an adjunct professor at the University of Montevello in Alabama, she makes a compelling case that degree progress, credit transfers, and international athletes' visa realities deserve as much urgency as NIL money and roster spots.Netflix show referenced: Last Chance U
For more info about the certificate program: https://www.gse.upenn.edu/events/information-session-new-athletics-enterprise-certificate-program"General manager" used to mean one thing. On a college campus in 2026, it means at least two, and the difference matters more than most administrators realize.Karen Weaver is joined by Kristi Dosh, Forbes sports business contributor, founder of Business of College Sports, and creator of the first job board for NIL roles, and Scott Woodruff, General Manager of Villanova Sports Properties with Playfly, who brings 29 years across the Detroit Lions, Northwestern, and the Cleveland Cavaliers.Kristi explains how the GM title migrated into athletic departments to manage rosters, revenue share, and player valuation, and why the job looks completely different from one campus to the next. Scott describes the parallel GM role on the multimedia rights side, where jersey patches, court logos, and campus-wide corporate partnerships are reshaping what an athletic department can sell.Along the way: the Nebraska arbitration and what "warehousing" means, why "best efforts" NIL letters aren't contracts, the twenty-somethings negotiating six-figure deals without a law degree, unresolved Title IX questions around revenue share, and what presidents should be asking their ADs right now.
Universities created the conferences. Conferences exist to serve universities, not to control them.That's the argument Chris Bevilacqua made in a June Philadelphia Inquirer op-ed, and where this conversation begins. As Congress weighs the Protect College Sports Act, he says individual institutions have gone quiet, leaving conference offices to speak for them on decisions that will shape the next hundred years.Chris then talks about the opportunities. Drawing on four decades in sports media — including founding CSTV, the first 24-hour college sports network — Chris explains why the traditional distribution fight was never winnable outside the Power Four, and why that no longer matters. Short-form video and social storytelling cost little, reach niche audiences precisely, and generate first-party data on future students. Small colleges need to reinvent themselves in this space.
Most university presidents are reacting to the upheaval in college athletics. Dr. Elizabeth "Betsy" Cantwell is running scenarios on it — a habit she picked up long before higher ed.Before she became Washington State University's 12th president (and its first woman in the role) in April 2025, Cantwell built her career in national security, where scenario-based planning is standard practice: you can't know what's coming, so you prepare the country for many versions of it. She's an engineer and a research administrator by training, with prior stops leading Utah State and senior roles at Arizona State and the University of Arizona. She now applies that same discipline to a program left behind by the near-implosion of the 108-year-old Pac-12 — and to a roughly $20 million annual athletics revenue gap.In this conversation with host Karen Weaver, Cantwell argues that athletics is the leading edge of every disruption bearing down on higher education — demographics, politics, the collapse of state funding, questions about cost and value — and that WSU has roughly a three-year window to position itself before the pieces land. Her framing throughout: Washington State and Oregon State were burned waiting for someone else to decide their future, and they don't intend to do it twice.
Sports betting has moved from casinos to every student's phone — and campuses aren't ready. Karen Weaver is joined by Dr. Jim Borchers (U.S. Council for Athletes' Health, Big Ten), Dr. Lindsey Mortenson (University of Michigan), and Sara Custer (Inside Higher Ed) to unpack what Borchers calls the largest mental health epidemic facing 18-to-24-year-old men. They discuss why health centers screen for alcohol and depression but not gambling, how prediction markets recruit inside fraternities, the harassment athletes face from losing bettors, and whether universities can warn students while taking sportsbook money.





