The Purposeful CEO with Emma Campbell

What happens when you finally get quiet enough to hear your own truth?In this week’s solo episode, I’m sharing the biggest lessons and downloads that came through for me during my recent silent retreat.It was a week of stillness: no phone, no work, no noise. And in that space, I started to reconnect with something I didn’t even realise I’d lost: trust in my own inner guidance.Here’s what I unpack:The difference between intuition and overthinking (and how to tell which voice is speaking)How stillness reveals what’s been running the show beneath the surfaceWhy slowing down can often move your business forward fasterThe gentle but powerful reminders that came through about purpose, leadership, and surrenderIf you’ve been craving clarity, space, or a nudge to pause, this episode is your reminder that the wisdom you’re searching for is already within you.The spiritual business co-creation survey: https://survey.typeform.com/to/FbGUS1RmLet's level up together!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

Today, I’m diving into a pattern that so many high-performing women fall into without even realising it: the trap of hyper-independence.It’s that constant drive to do it all, hold it all, and prove you can handle everything on your own. The voice that whispers, “I don’t want to burden anyone,” or “It’s easier if I just do it myself.”But beneath that independence often lives something deeper: fear, self-protection, and an old belief that relying on others isn’t safe.In this episode, I unpack:Where hyper-independence really comes from (and why it’s not your fault)The subtle ways it shows up in business, leadership, and relationshipsWhat true strength looks like when we soften, receive, and allow supportHow to start shifting from self-reliance to shared resilienceThis is an honest, heartfelt conversation about unlearning the need to “do it all,” and remembering that receiving help doesn’t make you less capable. It makes you more human.🎧 Tune in for a gentle reminder that asking for support is not weakness. It’s leadership. Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

In today’s episode, I’m joined by Sonja – The Search Queen, author of The Search for Resilience, keynote speaker, and CEO of The Search Republic.Sonja’s story is one of breaking generational cycles, turning trauma into strength, and leading with truth and authenticity. From childhood wounds to a challenging fertility journey, Sonja shares openly about the lessons that shaped her, and the resilience it takes to build a purposeful life and business while raising her two little girls.Here’s what we dive into:The legacy of resilience: Why Sonja wrote her book as a gift for her kids and future generations.Breaking cycles: Growing up with abandonment wounds and choosing to stop generational trauma from being passed down.Motherhood + business: The reality of juggling a business while raising young kids, and the mom guilt that comes with it.Healing work: How plant medicine and deep inner work helped Sonja uncover unconditional love and step into her true purpose.Living authentically: Why playing small serves no one, and how to own your worth without apology.Energy in leadership: Understanding that leadership is an energy game, and how to show up with intention and presence.This episode is raw, honest, and deeply empowering, especially if you’re a business owner navigating motherhood, grief, and growth at the same time.🎧 Tune in and be reminded that your struggles can hold the seeds of your greatest strengths, and that resilience is a legacy worth leaving.Connect with Sonja:Website: https://thesearchrepublic.com.au/Instagram: https://www.instagram.com/thesearchrepublic/Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

In today’s episode, I’m joined by Ashley Matkovic — founder of Fusion Biz Co., Australia’s leading networking community for women in business. Ash’s story is such a powerful reminder that the spaces we create often come from the places we’ve struggled with most ourselves.From being the shy kid who didn’t feel like she fit in, to building a vibrant community where women show up as their real, messy, authentic selves — Ash shares openly about the fears, blocks, and breakthroughs that shaped her journey. We dive into what it really means to be in the “messy middle,” how to rewrite old stories, and why true connection is built on honesty, not highlight reels.Here’s what we dive into:The messy middle: What it feels like to be in the in-between seasons of life and business.Childhood stories: How a moment in Year 2 shaped Ash’s lifelong mission to create spaces of belonging.Authentic networking: Why real, raw connection beats polished perfection every time.Healing and growth: From hypnotherapy to plant medicine, Ash’s journey of peeling back the layers to her true self.Imposter syndrome: How it shows up at every level — and the reframe that helps you keep going.Choosing joy vs. suffering: The lesson Ash carried from an ayahuasca journey into everyday leadership.Next edges: Infusing more spirituality into business, and expanding Fusion to Sydney.This conversation is full of heart, truth, and practical wisdom for anyone navigating growth, change, or the “messy middle” in business.🎧 Tune in and be reminded that your authenticity is your superpower — and that the spaces you create for others often heal the younger version of you too.Connect with Ash:Website: fusionbizco.com.auInstagram: instagram.com/fusion.australiaConnect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

In this heart-led conversation, I’m joined by Samara, principal mentor at Salon Rising and owner of LaSorella Salon on the Gold Coast. Samara’s journey is one of resilience, leadership and purposeful business building. From growing her salon from a one-woman show to leading a thriving team, she has learned the hard lessons, rebuilt after personal challenges, and discovered how to anchor her business in both profit and purpose.What I love most about this conversation is how openly Samara shares her money story, her faith journey, and the way she blends heart and strategy to lead. This is an episode for any business owner who wants to build success without losing themselves, their values, or their team culture.Here’s what we dive into:Childhood money stories: How early experiences shaped Samara’s drive and her beliefs about financial freedom.Purpose behind profit: Why success means more when it supports family, team, and community — not just the bottom line.Faith as an anchor: How returning to faith gave Samara clarity, strength, and a new way to lead.People-first leadership: Creating a salon culture that balances humanity with high standards.Letting go and moving through change: The heartache of team members leaving, and how to see it as a sign of impact rather than failure.Redefining success: Blocking out the online noise and choosing what “enough” looks like for you.This episode is about building a business that feels safe, purposeful, and aligned. One where profit fuels impact, leadership is heart-led, and success is measured by more than just numbers.🎧 Tune in to hear how Samara leads with both purpose and profit, and why redefining success on your terms might be the most powerful leadership move you can make.GuestSamara, Principal Mentor, Salon Rising and Owner, LaSorella Salon (Gold Coast)Instagram: https://www.instagram.com/salonrising_/Website: https://www.salonrising.com/If this episode supported you, follow the show, leave a quick review, or share it with a purpose-led friend. 🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

There’s a part of you deeper, wiser, quieter that already knows the way forward.The challenge is slowing down enough to hear it.In this short, tender episode, I share my own reflections on being in a season of transition — straddling the “old world” of what’s worked and the “next world” that feels lighter, deeper, and more magical.Inside, you’ll be guided to connect with your own deeper voice, asking:✨ What feels true for me right now?✨ What thread of truth is tugging at me?✨ Who would I be if I wasn’t worried about expectations?This episode is an invitation — to pause, to listen, to practice living in alignment with your truth in small but powerful ways.🌿 Tune in now and see what comes up for you. And if something resonates, I’d love for you to slide into my DMs @emma_lou_campbell and share your truth with me.✨ Join me for a Vision Alignment Session Here🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

In this deeply honest episode, Emma opens up about the universal journey of doubt, fear, and self-belief that many CEO's face when chasing big dreams. She shares her personal story of wrestling with limiting beliefs and reveals how transformation begins from within — not in the external world, but in the way we choose to see ourselves and rewrite the stories we tell.If you’ve ever felt torn between your current life and the highest vision on your heart, this episode is your invitation to start embracing the inner work that fuels lasting change. Emma explores how connecting to your true self, releasing old fears, and finding community can help you step into the CEO and mother you’re meant to be — without losing yourself in the process.What You’ll Learn:Why self-doubt is a natural part of growth, not a sign you should stopHow limiting stories hold you back and how to begin rewriting themThe power of separating your identity from your thoughts and beliefsWhy inner transformation creates real external changeThe importance of community and accountability on this journeyJoin the next Vision Alignment Session 👉 HereConnect with Emma:🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

In this heartfelt episode, Emma opens up a powerful conversation for CEOs, founders, and purpose-led leaders navigating personal challenges — all while holding the weight of their businesses, their teams, and their families.Whether you're moving through motherhood, grief, mental health struggles, or unexpected life curveballs, this episode offers permission to be human and remain a steady, grounded leader.Emma shares:The invisible weight CEOs carry when life doesn’t pause for businessHow much to share with your team (and how to say it)A permission slip to be seen, supported, and humanWhy your self-care isn’t selfish — it's a leadership strategyWhat your team really needs from you during hard timesA powerful reframe that could shift your entire seasonPlus, Emma drops a bonus link to her Boosting Team Morale Masterclass — with three psychology-backed ways to elevate your team’s energy without bonuses or burnout.This episode is for you if:You’re going through something big and wondering, “How can I keep leading right now?”You’re scared to share what’s really going on with your teamYou feel like you're carrying it all, aloneYou need a reminder that leadership doesn’t mean perfection — it means presence🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

In this episode, I dive into the importance of staying connected to your "why" and the impact it has on both your business and your life. When you lose sight of your purpose, it’s easy to feel disconnected and lose momentum, but when you’re rooted in your "why," everything falls into place.I walk through three powerful questions that helped me re-center my purpose and align my actions with the legacy I want to leave—both for my business and my family. These questions also help uncover your deeper motivation and the ripple effect you want your work to create in the world.In this episode, you’ll hear about:The power of defining and reconnecting with your whyHow to align your vision with your team to create a shared purposeThe legacy you want to leave and how that shapes your business todayHow to co-create your business’s vision with your team for greater alignment and impactIf you’ve been feeling disconnected or unsure about your business’s direction, this episode will guide you back to your heart-centered mission and reignite your passion for your work.🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

In this episode, Emma dives into the challenging but necessary process of letting go when you feel like everything is falling back on you. If you’ve ever felt like you’re the bottleneck in your business, where every decision seems to land on your plate and the day-to-day firefighting is taking over, this episode is for you.Emma share's insights from a recent Mastermind session she attended, where a fellow business owner was experiencing an amazing leap in growth—but with that growth came overwhelm. Overbooked and swimming in work, she was feeling the weight of it all. If this sounds familiar, she'll walk you through how to let go of the small stuff, step into your CEO energy, and start focusing on your zone of genius.In this episode, you’ll learn:How to identify when you’re the bottleneck in your business.Practical tips for stepping out of the weeds and into your CEO seat.The mindset shifts needed to truly let go and delegate.How to balance business growth with maintaining your energy and sanity.If you’re struggling to let go of control in your business and want to learn how to lead with more ease and less overwhelm, tune in!

In this episode, I dive into the power of storytelling in business and how it can help you connect with your audience at a deeper, emotional level. The key takeaway? You need to make people feel not just think.I reflect on my recent speaking experience, where I anchored myself in the purpose of connecting with others from the heart. For me, this is the most powerful way to move beyond the fear and ego that can often block authentic connection. I share how reminding myself of my "why" helped me step into a space of service and focus not on how I was presenting, but on how I could help others.In this episode, you’ll also hear about the importance of anchoring into your purpose, how storytelling plays a pivotal role in that, and how breathwork and heart coherence helped regulate my nervous system during the session. I’m also excited to give you a sneak peek into an idea that’s been brewing on my heart for a while: creating a community space that offers support, connection, and alignment for business owners, leaders, and mothers. It’s about more than just the hustle—it's about creating a space where heart-centered leadership can thrive.If you’re looking for a way to lead with heart and use storytelling to connect with your audience in a meaningful way, this episode is for you.🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

In this episode, I’m sharing my personal journey of healing, my “why,” and the energy practices that have completely transformed my life. From feeling stuck and trapped in family pain, battling anxiety, and searching for a way out, to now feeling more at peace than ever—I’m opening up about the deep inner work that made all the difference.I’ve always had an interest in psychology, behaviour, and motivation, and that curiosity eventually led me to explore mindset, energy, and neuroscience. Through this journey, I realised that nothing changes until you do. The inner work is 90% of the battle, and it’s what truly makes success possible.Here’s what we dive into:My Why: How witnessing pain in my family and my own struggles with anxiety led me on a path of healing. Discovering my purpose through this journey became my anchor when fear would creep in.Energy Practices That Transformed Me: I share my go-to healing practices that have helped me heal physically and emotionally, including neurofeedback, meditation, breathwork, and heart coherence.The Power of Inner Work: Why the most successful leaders are those who prioritise the inner work, the mindset shifts, and energy healing. If you’re taking all the “right” actions but not seeing results, the answer often lies in your energy, your mindset, and the stories you’re telling yourself.I’m here to remind you that change is always possible, and it starts from the inside out. If you feel like you’re stuck, try starting small with a practice that calls to you and focuses on healing from within.This episode is all about the magic of energy, mindset, and how prioritising your inner work can transform your business and life. Tune in if you’re ready to step into your true power.🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

In today’s episode, I’m sharing leadership lessons I’ve learned from working with some of my highest performing clients. Those who have built thriving businesses, strong teams, and a deep sense of fulfillment. These are the clients who have achieved sustainable success, a powerful brand presence, and positive impact in their communities. All while maintaining their inner happiness and freedom.What I’ve realised is that it’s not about choosing between masculine or feminine leadership styles. It’s about blending both. When you integrate the structure and direction of the masculine with the flow and connection of the feminine, you create something truly powerful.Here’s what we dive into:Masculine & Feminine Energies: I talk about the strengths and shadows of both. Masculine energy is focused on action, productivity, and direction, while feminine energy is rooted in creativity, connection, and intuition. The magic happens when we find balance between the two.Integrated Power in Leadership: The future of leadership isn’t about picking one over the other, it’s about blending both energies to create a thriving business that works inside and out.3 Key Practices for Integrated Leadership:Prioritise your state: I share how important it is to elevate both your mindset and heart wisdom. Doing mindset work, meditation, and heart coherence practices helps you lead with energy that positively impacts your team.Purpose-led strategy: The most successful leaders are deeply anchored in their “why” the bigger mission that keeps them going, even in tough times. They build their strategies from this place of purpose.Nourishing team culture: It’s not just about hitting KPIs; it’s about building trust, empowering your team, and letting go of the need to do it all yourself. When your team culture is strong, it drives lasting success.This episode is all about creating a business that feels just as good on the inside as it looks on the outside, one that’s anchored in purpose, led with heart, and supported by a thriving, empowered team.Tune in to hear how integrating both energies can help you build a business that works in all the ways that matter.🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

In this episode of the Purposeful CEO Podcast, I’m doing something a little different. No notes, no set agenda—just me, heart-to-heart with you. I want to share something deeply personal that I experienced recently, a vision that dropped into my mind while driving my kids to their activities.I found myself reflecting on two very different versions of me: "Achiever Emma" and "Wise Woman Emma." One is constantly rushing, saying yes to everything, and working hard to achieve success, while the other is grounded, present, and leads from a place of wisdom and ease.In this episode, I dive into the process of letting go of the hustle-driven version of myself and embracing a deeper, more peaceful identity. I’m inviting you to reflect on your own journey: Who is the version of you that’s becoming? And how can you embody your next level self with more peace, purpose, and presence?Join me as I share this real, raw experience and what it means to shift from striving to simply being, while still chasing the success that aligns with who you are meant to become.🧠 Curious about your unique leadership strengths? Take the ⁠Leadership Styles Quiz⁠!Connect with me:Instagram: ⁠@emma_lou_campbell⁠LinkedIn: ⁠Emma Campbell⁠Website:⁠ www.emmacampbell.com.au

If you’d asked me a few years ago what really drives team performance, I probably would’ve said strategy, clear goals, maybe even the right hire. But after working closely with hundreds of leaders, one thing has become unmistakably clear: the most powerful driver of team success is psychological safety.It’s not the bonuses or the perks. It’s not even confidence or competence. It’s whether your team feels safe enough to speak up, take risks, own their mistakes, and be real with each other. Without fear. Without shame.I just ran a workshop on this and honestly, it’s becoming one of my favourite things to teach. Because this isn’t just theory - it’s brain science. A safe brain is a high-performing brain. When your team feels psychologically safe, you unlock their full potential. When they don’t, performance drops, mistakes go up, and innovation slows to a halt.In this episode, I’ll walk you through what psychological safety actually is, why it matters more than you think, five signs your team has it (and five signs it doesn’t), and how to start measuring it in your own workplace.I’ll also share a really personal story about how I’ve experienced both sides of this - thriving in safe environments, and playing small in ones that weren’t. It changed everything about how I show up and how I lead.If you’re serious about building a team that’s energised, engaged and in it for the long haul, this episode is a must-listen.I’m diving even deeper into this topic in my free masterclass later this month—3 Ways to Boost Team Morale (Without Pay Rises or Bonuses). I’ll show you the three biggest secrets to a high-performance culture that don’t cost a cent. You can save your seat via the link below.And if you want to go even further, I’m offering a limited number of complimentary Team Culture Diagnostics (valued at $3,000). If you're curious about what’s really going on inside your team culture - and what’s possible on the other side - you can apply now. Link also below.🎟️ Grab your FREE spot in my masterclass here.🎁Go into the running for a FREE Team Culture Diagnostics check, valued at over $3,000 here.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

Is employee entitlement real - or are we just seeing a shift in what today’s workforce truly values?This is one of the most common questions I’m asked, and it’s such an important one. In this episode, I unpack what’s really going on beneath the surface when leaders feel like their team is more demanding, less grateful, or not working as hard as they “used to.”I share why I believe this isn’t about entitlement - it’s about evolution. Work has changed. What people want from their careers has changed. And as leaders, we’re at a crossroads: resist the change and keep losing our best people… or rise to meet it and lead in a way that inspires, retains, and energises the teams we need to thrive.We talk through what’s driving this shift, how expectations around work have changed (for the better!), and the exact mindset and leadership pivots that high-performing, progressive leaders are making. You’ll walk away with a new lens, plus practical shifts you can start making straight away to build a more motivated, engaged and high-performing team.And if you’re tired of trying to boost morale by throwing money at the problem with no lasting results, I’ve got you. I’m hosting a free masterclass where I’ll show you how to boost team morale without pay rises or bonuses. These strategies cost nothing - and they actually work.Join me to learn what really drives performance and long-term engagement in today’s workplace.Because great teams aren’t built on entitlement - they’re built on purpose, leadership and trust.🎧 Tune in now and grab your spot in my masterclass here.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

In this episode, I’m diving into something I know so many of us grapple with - what to do when someone on your team just isn’t aligned. Maybe they’re technically doing the job, but the energy? It’s off. Whether it’s subtle undermining, ongoing negativity, or just a general vibe that drags the whole team down, the impact of one misaligned team member is real—and costly.I’ve seen how easy it is to keep someone on because they’re “irreplaceable” in one part of the role, or because you’re holding onto hope they’ll turn things around. And I know how hard it can be to even think about having that difficult conversation. But here’s the thing—while everyone else is tiptoeing around it, you’re left carrying the emotional weight. That’s not sustainable.In this conversation, I’m unpacking what toxic behaviour really looks like, why it’s often ignored or justified, and how to address it in a way that’s firm, clear, and still rooted in compassion. I share the mindset shifts that can help you lead through the discomfort, what questions to ask before taking action, and how data—like a simple team engagement check-in - can help you get out of your head and into the full picture.This isn’t just about performance - it’s about culture. The cost of doing nothing can be massive. From increased turnover to burnout, lost productivity, and the emotional toll it takes on you as a founder or CEO… it all adds up fast. But the moment you choose to act with intention? That’s when the turnaround begins.If you’ve got a team that’s lost its spark, I’ve created a free masterclass just for you. On 7 May, I’m walking you through three ways to boost morale and unlock performance - without needing to spend more on salaries or bonuses. It’s designed for small biz owners and empathetic leaders who care deeply about their people but are ready for real results.Spots are limited, and you can register now by DM on Insta or emailing me at hello@emmacampbell.com.au.I truly hope this episode helps you move forward with confidence - and protects the culture you’ve worked so hard to build.Interested in finding out your unique leadership strengths? Take my FREE Leadership Styles Quiz.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

In this episode, I’m diving into a topic that often feels heavy for many leaders - talking about money. Financial transparency isn’t just a smart business strategy; it’s also a deeply human one, especially during times of uncertainty. I know from experience that many purpose-driven leaders hesitate to share financial information with their teams out of fear - fear of causing panic, confusion, or misunderstanding. But I truly believe that when we approach these conversations with empathy and intention, something powerful can happen.When we open up about the financial health of our businesses, we invite our teams into the bigger picture. We give them the “why” behind decisions. And when people understand the why, they feel more connected, empowered, and engaged. Transparency has the potential to build a culture where trust, psychological safety, and shared accountability can flourish - where every person feels valued and part of something meaningful.In this episode, I offer some practical and thoughtful ways to begin these conversations - whether that’s sharing a few simple metrics or inviting your team into collaborative problem-solving. You don’t need to have it all figured out to start. Small steps, taken with care and honesty, really can shift a culture.My message is this: purpose and profit are not at odds. In fact, when they’re aligned, they can drive truly sustainable, human-centred businesses. When we lead with both heart and transparency, we build something that lasts.And if you're wondering where to begin, I’ve created a simple, practical Business Metrics Dashboard template to help you get started. It’s totally free—just send me a DM or email and I’ll be happy to share it with you.Interested in finding out your unique leadership strengths? Take my FREE ⁠Leadership Styles Quiz⁠.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

In this deeply personal episode, Emma Campbell shares a soulful reflection on purpose—and why your greatest pain may in fact hold the key to your greatest purpose. Inspired by a moving story shared on the Imperfects podcast, Emma explores the idea that we are often called into our most meaningful work through the very experiences that challenge us the most.She opens up about her own story—growing up as a sensitive, empathic child witnessing the emotional pain of those around her, and later facing her own struggles with anxiety and overwhelm. Through personal healing, therapy, and a relentless curiosity to find answers, Emma uncovered a passion for sharing the tools, perspectives, and mindset shifts that help people move through suffering and into possibility.This episode invites you to reflect on the moments in your life that stirred something deep within you. Emma walks you through a powerful self-inquiry process she’s used with clients and groups to help uncover purpose, asking: What breaks your heart? What do you see as broken in the world? And what do you believe is possible instead?Whether you're searching for clarity, meaning, or simply a sense of direction, this conversation offers a heartfelt and hopeful reframe. Emma reminds us that you don’t need to quit your job or start a business to live your purpose—you can start right where you are, in small ways, by following the tug of what lights you up and what you deeply care about.She also shares a channeled message on what purpose truly is: a return to what you’ve always known and who you’ve always been.This is an episode to listen to with an open heart and a journal nearby. Because when you begin to see your pain as fuel, everything changes—and that’s when the real work begins.Interested in finding out your unique leadership strengths? Take the FREE ⁠Leadership Styles Quiz⁠.Want to go deeper? Emma would love to hear what came up for you while listening simply reach out to connect:Website: www.emmacampbell.com.auInstagram: @emma_lou_campbellEmail: hello@emmacampbell.com.au

In this episode, Emma Campbell explores one of the most important yet underestimated parts of building a strong, sustainable business: hiring well. She shares why the classic advice to “hire slow, fire fast” can save you from costly mistakes and how most business owners—herself included—learn this lesson the hard way.Emma walks through common hiring pitfalls, like rushing the process because someone “feels like a good fit” or relying too heavily on one interview to make a decision. She dives into the real, hidden costs of a bad hire, including lost productivity, impact on team morale, and damage to customer relationships or brand reputation.Drawing on her experience in executive recruitment and coaching, Emma offers a mindset shift and step-by-step strategies for hiring the right person the first time. She explains why hiring should be a balance between trusting your intuition and collecting the right data, and shares practical ways to structure a hiring process that includes role clarity, values alignment, interview strategies, trial projects, and more.Emma also touches on the dynamics of hiring friends, when it works well and when it doesn’t, and what to do to protect both your business and personal relationships. She invites listeners to shift from a casual, feel-good approach to a values-led, strategic one that ensures the person you bring into your business is truly aligned with your vision, goals, and team culture.You’ll also hear Emma’s personal stories, including hiring mistakes from her own business, and how being clear on what your business actually needs—not just who you click with—leads to smarter hiring decisions.Whether you’re preparing to hire for the first time or want to refine your approach, this episode gives you the tools and awareness to approach hiring with confidence and care.To request a copy of Emma’s one-page high-level hiring strategy or any of the resources mentioned in this episode, send her a DM on Instagram or email her at hello@emmacampbell.com.au.Follow Emma Campbell:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au