DiscoverBeauty Business Game-Changer
Beauty Business Game-Changer
Claim Ownership

Beauty Business Game-Changer

Author: Jennifer Jade Alvarez

Subscribed: 22Played: 356
Share

Description

The Beauty Business Game Changer Podcast is a podcast for Hair Stylists that want to learn how to build and grow a successful business in the beauty industry. If you believe that you want more out of your career and life then this is the place to be. Award-winning stylist and salon own, Jennifer Alvarez, and special guests share their best tips and strategies on business, branding, marketing, and entrepreneurship. Her coaching will remove the roadblocks so you can overcome fear, shift your mindset, and create your dream business and life.

For more resources visit linktr.ee/jenniferjadealvarez Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
122 Episodes
Reverse
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free  New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, you will learn the number one marketing tool that you need to attract and retain clients to your salon. Whether you are a hairstylist or salon owner, this tool is the only tool that you need to create massive growth and success to your client count and sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness This episode is about attraction and retention behind the chair at the salon and what are the 4 areas that we can do to keep clients coming back and creating a great customer service. I drop some advice for salon owners and to service providers. Business, entrepreneurship, salon owner, suite owner, solo artist, beauty industry professional, marketing strategies, business strategies and more! The majority of lost business is because of poor customer service.  In fact, 82 percent of consumers in the United States said they stopped doing business with a company due to a poor customer experience. Our salon businesses lose 71% of consumers due to poor customer service. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Used code GAMECHANGER for $20 off! What's this webinar about? ATTENTION SALON OWNERS & SOLO ARTISTS🚨 If your marketing strategy is more like throwing spaghetti 🍝 against the wall to see what sticks there is a better way to grow your busines. I know you are a busy 🤪 business owner and if you have been looking for the secret sauce to that will grow your salon business. If you have tried a all the things like: post and pray, setting your business cards out at the local businesses, or paid $1000 for a magazine ad that no-one read 😂 … THIS CLASS WAS MADE FOR YOU. (PSA, That totally was me 7 years ago 😳) Fast forward to today I have learned through many marketing mistakes and discovered a strategy that is proven to drive more traffic to your salon and increase your revenue through hair extensions.  Join me on December 4th at 11am CDT to learn the 6️⃣ step marketing strategy that I use in my business to increase your clientele and sales so that you can grow your business easier, faster and with confidence. This class is perfect for salon owners or solo artists who want to learn how to leverage modern marketing strategies to double their income, traffic, and business with Extension services.  As a Salon Today, award-winning top 200 Salon, I will show how my salon generates leads daily for extensions and how we have doubled our business. Learn how you can implement the six strategies that will grow your extension business from Social Media, Collaboration, Website, Reviews, Referrals, and my favorite, LEAD GENERATION 🤩 And because I know most Salon owners are busy, there are a dozen done-for-you marketing copy campaigns to implement in your in your business that are proven growth strategies!  Growing your salon isn’t easy 😅 but it doesn't need to be hard. Let me show you the framework to apply to your business and watch your business double. I can't wait to share how it is possible for you, too! Sponsored by MYA- Meet Your Artist Join the free Facebook group Facebook.com/groups/salonandsuitebusiness --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Used code GAMECHANGER for $20 off! What's this webinar about? ATTENTION SALON OWNERS & SOLO ARTISTS🚨 If your marketing strategy is more like throwing spaghetti 🍝 against the wall to see what sticks there is a better way to grow your busines. I know you are a busy 🤪 business owner and if you have been looking for the secret sauce to that will grow your salon business. If you have tried a all the things like: post and pray, setting your business cards out at the local businesses, or paid $1000 for a magazine ad that no-one read 😂 … THIS CLASS WAS MADE FOR YOU. (PSA, That totally was me 7 years ago 😳) Fast forward to today I have learned through many marketing mistakes and discovered a strategy that is proven to drive more traffic to your salon and increase your revenue through hair extensions.  Join me on December 4th at 11am CDT to learn the 6️⃣ step marketing strategy that I use in my business to increase your clientele and sales so that you can grow your business easier, faster and with confidence. This class is perfect for salon owners or solo artists who want to learn how to leverage modern marketing strategies to double their income, traffic, and business with Extension services.  As a Salon Today, award-winning top 200 Salon, I will show how my salon generates leads daily for extensions and how we have doubled our business. Learn how you can implement the six strategies that will grow your extension business from Social Media, Collaboration, Website, Reviews, Referrals, and my favorite, LEAD GENERATION 🤩 And because I know most Salon owners are busy, there are a dozen done-for-you marketing copy campaigns to implement in your in your business that are proven growth strategies!  Growing your salon isn’t easy 😅 but it doesn't need to be hard. Let me show you the framework to apply to your business and watch your business double. I can't wait to share how it is possible for you, too! Sponsored by MYA- Meet Your Artist Join the free Facebook group Facebook.com/groups/salonandsuitebusiness --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Webinar Coming Soon for Salon Marketing Strategies 👉 Get on the list! https://jenniferjadealvarez.myflodesk.com/marketingwebinar Hands-on Workshop to increase your confidence, skill, and speed in Hair Extensions. Learn the why behind your technical skills to help you customize extension applications with intension, better results, and photo-worthy finishes. Learn Marketing Strategies that will double your extension business, profits, and visibility. Sign Up Here https://www.eventbrite.com/e/718460854757?aff=oddtdtcreator How to create photo-worthy extensions FREE GUIDE 👉 https://jenniferjadealvarez.myflodesk.com/photoworthyextensions Join the FREE Facebook community to connect with like minded beauty pro's like you! Facebook.com/groups/salonandsuitebusiness As you are discovering your why, ask yourself these Three questions: What are the reasons behind your decisions and actions?  Example: you decided to go to beauty school- what was the reason What drives you to keep going, even in the face of failure or difficulty?  Is it that you see more for yourself?  What is it that makes you resilient and persevere? Are you living life in alignment with your values and purpose? Most likely if you are feeling stuck or unfilled than you are not in alignment with your value and purpose Creating a life mission- What do all my passions, interests, values, and future vision have in common?  Take a moment to meditate on these questions  Your values- Your core values are the principles or beliefs that guide your behavior, decisions, and actions. Your strengths or special gifts or talents?  What is your passion? Power Skills Strength? What and who motivates you? Why am I here? What is my purpose? Why does my life matter?  Please leave this podcast a rating and review 💓 and share on IG with your beauty besties! Tag me instagram.com/jenniferjadealvarez --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness Grow your extension business, make more money 💰, and have better finished results! Learn what it takes to be an Extension Specialist to have a thriving career & a rich life 🤩! Join the Extension Specialist Academy on Monday, October 30th, 2023, from 9-4 pm CDT for a hands-on workshop! Located at 1230 North Convent Street #suite c, Bourbonnais, IL 60914 ⚠️ DOES THIS SOUND LIKE YOU RIGHT NOW?  Your extension business isn’t where you want it to be. Struggling with building your extension clientele. Wish your extensions were more photo worthy. Lacking technique and success in your applications. STOP 👏SETTLING👏 FOR 👏 AN 👏AVERAGE👏 EXTENSION👏 APPLICATION 👏 AND BUSINESS👏!  🤩JOIN THE EXTENSION SPECIALIST ACADEMY TODAY! In this hands-on workshop you will learn: ✅ How to camouflage your beads for a modern and picture worthy application ✅ Seamless and durable stitching techniques ✅ Color matching + Blended cutting that your clients will love ✅ Proven Marketing + Business strategies to increase reviews, retention and bring new clients in weekly! 👉 Who is this class for? Whether you're a newbie to the extension world or need to brush up on your technique, this event is designed to help you take your skills and business to the next level. So what are you waiting for?  Join the Extension Specialist Academy and unlock your success as a hair extension specialist. Don't miss out on this incredible opportunity to transform your career. Reserve your spot today and get ready to elevate your hair extension business! OK HERE ARE THE SHOW NOTES So how do we get clear and figure out which direction we should go in life?  What do we enjoy in our careers? Ask yourself if what you are doing in your life fills your heart and pocket?   What do we dislike? What are we passionate about?  What do we Value? What change do we want to see in our industry? What does your dream lifestyle look like?  How does this vision help others? What kind of work do you enjoy that doesn’t feel like work?  The vision should include: Where you will be in life and your career How you will feel when this is attained What type of people will you help along the way? What type of people will you surround yourself with? What type of person you will be? What your 1-2 focus will be --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness Understand where we are at:       Let’s ask ourselves and write out our emotional state:  What is frustrating me right now? Why am I ________ (unhappy, not making money, stuck) where I currently am at  Why is it important that I change ___________ (location, career, specialty, or directions)  Who are the top 5 people I spend time with?  What am I currently doing that is helping me in this particular area of my life. (Working with a mentor, learning something new, signed up for a workshop Let’s stop this story that’s playing in your mind on repeat and let’s meditate on finding clarity. I challenge you to carve out 15-30 minutes to sit in silence with no technology or distractions. Just you, a paper, a pen (and maybe Jesus if it’s you are feeling like you can’t carry the weight)  The only way you will get out of your current state physically and mentally is by making small steps towards something new. You deserve everything good in life that you desire and can persevere. I believe in you and I’m cheering you on!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the FREE Facebook with like-minded beauty professionals like yourself www.facebook.com/groups/salonandsuitebusiness Free Salon.Marketing consultation to build out a gorgeous website and boost SEO You can book a free consultation here: https://salon.marketing/free-consultation/ Today's Guest Amy Carter https://empoweringyouconsulting.com/www.calendly.com/amycarter/30minFREEBIE. https://empoweringyouconsulting.com/12-ways-to-grow/https://www.instagram.com/amycartereyc/ Amy Carter is a beauty industry expert, salon owner, entrepreneur, moneymaker and game-changer obsessed with empowering other salon & spa business owners. As Principal & Founder of Empowering You, a beauty industry consulting company founded in 2009, Amy understands the overwhelm and pitfalls of starting your own salon or spa business. At age 22, she unknowingly bought a bankrupt salon and spa, working hard to bring it back to life & learning lessons along the way. By age 40, Amy scaled two businesses beyond seven figures. Her goal as a coach is simple: to help clients achieve personal satisfaction from their professional endeavors by expanding their client base, increasing profits, operating more efficiently and more. Amy is a true believer that all entrepreneurs can be successful in both business and life, and she continues to share that formula, including through her recently released book Boldly Brilliant: How to Break Through to a 7-Figure Income. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the Free Facebook Group and connect with like-minded beauty badasses like yourself www.facebook.com/groups/salonandsuitebusiness Please Leave a 5 Star Review and tell us what you thought of this episode! Learn more about todays guest at https://joinmya.com/ Follow Kati on Instagram at Instagram.com/Beyondthetechnique Join the Seven Figure Mastermind https://joinmya.com/salon-group-mastermind-sessions During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are truly working. Beauty industry professionals spend thousands on marketing tactics every year. Still, with a new client retention rate of 30% throughout the industry, it’s hard to know if we’re actually keeping most new clients. The solution? Create a resource that empowers business owners to better themselves, their team, and their clients. That solution originally became Meet Your Stylist, a fun, easy, and accurate match-making technology designed for salons, hairstylists, and their clientele. Since then, Meet Your Stylist has evolved into mya, the proprietary match-making software serving hairstylists, barbers, and estheticians throughout the beauty industry.  Where We Are Now mya has now helped hundreds of professionals across the beauty industry grow their businesses through better first-time experiences. By pairing people based on their skill set, budget, personality and lifestyle preferences, mya creates lasting relationships that keep both sides coming back for more. mya was created to help beauty industry professionals build their perfect clientele. We believe everyone should have confidence in their appearance, so we strive to create unique experiences that cater to each client’s personality, budget, love language, and lifestyle preferences. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Facebook.com/groups/salonandsuitebusiness instagram.com/jenniferjadealvarez info@jenniferjadealvarez.com Leave a five star review and let me know what topics you would love to hear more on! Thank you for being a part of the podcast There are two ways to increase your income and that is through guest count and your average ticket. But how do we increase this? Signature Consultation What do you like and dislike? What is the goal? What is the history What is the inspiration (Never take the verbal description of clients desire as an accurate description) Recommend the solution - What is the homecare and maintenance for this look  Cost transparency Time transparency Verbal Agreement to move forward If a a color correction or a questionable result sign a consent form  Retail The importance of retail is that it is directly related to increasing your retention and referrals.  For the salon it increases the profits without the trade of time.  The salon can use their profits to invest in more opportunities for sales and supplies.  When we purchase X amount of products we can redeem rewards like BACKBAR or education.   When to talk about retail and how: During service- 4 times 4 different ways When using the product, tell them the cadence of it.  The key word is telling.  If you don't mention it throughout their entire service and then at the end when they leave the treatment room or take off the cape they are not paying attention or focused on your recommendations because now it feels salesy.  The rule of three- Clients are 75% more likely to purchase 1 product when recommended three.  Make a habit of setting the three products you would like them to take home right in front of them. Timing is everything so I would set the products in front of them during their processing or right before you blow dry or cut their hair. It is your responsibility to study what is on the shelf and know how to use it what the benefits are and who is a good candidate for that product Make yourself flash cards, google it, ask someone for help.  Make yourself a list of products that are beneficial to specific challenges Dryness, Aging, Oily, color retention, repair. Any challenge that you can think of We need to be quick on our feet and if you don't know that answer your response should be “I don't know the answer to that but I will find out and get back to you by tomorrow” Rebooking  Despite certain beliefs, rebooking is essential to your business to increase FOV, proper maintenance, builds trust and relationships, creates predictable income, and customer loyalty.  While color is on their hair this is when we need to rebook their next 2 visits. The goal should be 75% of your clients should have their next 2 visits on your books. Especially if they are a modern blonding, extension client, or getting ready for a special event and need their hair and skin looking its best.  Upgrading the service Enhancing the guest experience. If we don't offer the answer will always be NO. Increasing the average ticket is done through upgrading the service. I recommend packaging in your treatments or upgrades during the consultation.  In what ways can you give them the ultimate experience?  Verbally communicate the benefits of these enhancements along with price transparency because no one enjoys a sticker stock.  Another great time to offer an upgrade while the client is relaxing (such as while they are processing, or during a massage, or scalp massage)  Make a list of all your upgrade opportunities that you can offer during a service.  You could create a special menu and show clients after their consultation and ask if there is anything that would like to add during today's visit that they would like to enjoy  --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
 Leave me a 5 Star Review and share what question or topic you would love to learn more about Join the free Facebook group! www.facebook.com/groups/salonandsuitebusiness Follow me on IG and send me a DM of what you want to hear more of on the podcast www.instagram.com/jenniferjadealvarez Follow Jamie and learn more https://www.jamiedana.com/ https://jamiedana.lpages.co/new-rsa-salespage-evergreen/ https://jamiedana.lpages.co/tss-doors-closed-waitlist-page-after-march-2023/ www.instagram.com/jamiedanahairstylist Jamie is a well-known influencer with a wealth of knowledge on how to use Instagram to grow your hair business. As a fellow business owner, I know how challenging it can be to attract new clients and grow your business. However, the strategies Jamie shares in this podcast episode can help you take your hair business to the next level. She provides invaluable insights and tips on how to use Instagram to promote and market your hair business effectively. The podcast episode is available now for you to listen to on Apple Podcasts, Spotify, and other major podcast platforms. Be sure to tune in and listen to what Jamie has to say. You won't regret it! After listening to this episode, you will feel so much more confident about how to use Instagram to market and grow your hair business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the Free Facebook group community Facebook.com/groups/salonandsuitebusiness Learn more on the statistics of the compensation study report and join the market research of the beauty industry. Salon owners, Entrepreneur and 'Intrepreneur' QNITY offers simple and visual tools to help you learn financial literacy of your business whether you are behind the chair or a boss babe, they got you covered. This unique and stellar education company and change the money story of stylists and salon and spas. This is one episode and company you must keep on your radar. Follow todays Podcast Guest Erin Kuhn, and president of Qnity The Fill May 21-23, 2023 = www.fillbyqnity.com The Qnity Institute/Participate in the next Compensation Study = www.qnityinstitute.com Qnity SBO = www.qnityinc.com Qnity for Schools = www.qnityforschools.com T o listen to MONEY O2 Podcast = www.moneyo2podcast.com To follow us on social, @qnityinc  --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free Facebook group www.facebook.com/groups/salonandsuitebusiness Jen is a thirteen-year salon industry veteran who serves as the COO at both Salon Rootz and Endz Salon Studios located in Medina, Ohio. Salon Rootz is a 12-time Salon Today Top 200 winner and a 11-time STAMP honoree. Jen has a passion as well as an infectious drive, to help the salon industry with innovations for growth and profitability. Using her background in marketing, e-commerce, SEO, web creation, graphic design, and her heart for the salon industry - Jen looks to elevate others. Jen is also a lifelong learner, a pursuit that has led her to joining the 124Go Coaching and Consulting team. With 124Go, Jen has a greater opportunity to inspire and create strategies that will help your team and your company achieve new milestones. Her motto is  Together, we get growing! https://124go.com/ follow Jen on www.instagram.com/jen_leblanc_ohio what won't --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free Facebook Community and ask questions and connect with other beauty professionals like yourself at facebook.com/groups/salonandsuitebusiness Learn more about Rob and his consulting business https://linktr.ee/rob.raiseyourlidconsulting Join the class: A Path to better boundaries https://raiseyourlidconsulting.ticketleap.com/a-path-to-better-boundaries/ Beware of your ego, as it will get in your way of learning more and ultimately keep you stuck in an old way of thinking.   Self-importance to Value self Position of power to arrogant ( warning don't be here!) How to filter through all the noise? Why do you gravitate to a specific coach? Do they have credibility, and does this make sense for your business? You must lead yourself before you lead others. Leaders must always Influence & Be about others. Listen to Learn Assumption and comparison is a killer! --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free Facebook group to meet other go-getter professionals like yourself www.facebook.com/groups/salonandsuitebusiness Listen to the full episode to learn from Ohio's #1 salon and spa with six locations and a yoga studio. Debbie Penzone, president and CEO of Penzone Salon and Spa, shares their outstanding business's beginning and rebranding. Raised in a tight-knit family in a small town, Debbie is passionate about giving back, from leading a nonprofit board to driving to the hospital and taking the time to style a cancer patient. Debbie donates a considerable amount of time serving on the boards of several industry, nonprofit and charitable organizations, including: ▪ Vice President of the International SalonSpa Business Network ▪ Member of Intercoiffure and the Professional Beauty Association ▪ Childhood League Assisting Board XII ▪ American Heart Association Board Member ▪ Franklin Park Conservatory Sustaining Board Member Formerly: ▪ Responsible RestartOhio Personal Services Advisory Group Chairperson ▪ Childhood League Center President ▪ Women's President Organization Board Member ▪ A Kid Again Board Member ▪ American Cancer Society Board Member ▪ Dress for Success Board Member ▪ Haven of Hope Board Member ▪ SAKS Fifth Avenue External Advisory Board Member Debbie founded Earth Angels, which donates money to causes from fighting cancer to empowering girls. She recently opened a new fund at The Columbus Foundation called the "LIT LOVE LIFE + YOGA Fund," which supports wellness in all forms throughout Columbus. She established the Charles Penzone Mother-Daughter Spa Day with A Kid Again, pampering teen cancer patients and their mothers for nearly 20 years. She helped the American Cancer Society develop its "Look Good, Feel Better" program and is an active supporter of Pelotonia and Komen Race for the Cure. Debbie also authored "Debbie's Club™: Discovering MyTrueBeauty™ for Girls," an interactive workbook to inspire girls to recognize their unique inner beauty. She is a certified yoga instructor and meditation guide, a marathon runner, a cyclist, a vegan, an optimist, a traveler, an art lover, and a fashion enthusiast. In addition, Debbie is a devoted wife to her husband, Charles, chairman and founder of Charles Penzone Incorporated. When not leading the business, you'll likely find her cooking a new recipe in the kitchen, laughing with her husband, or on a yoga mat. https://www.penzonesalons.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free Facebook group Facebook.com/groups/salonandsuitebusiness Three Steps of Service Add-ons Rebooking Retail These are the standard that we must hold ourselves accountable to complete Mindset around rejection Client says no to a treatment: Why should they get treatment? Why should they get one today? What are the objections that would stop you from getting one? No Time No Money No Value No Urgency Client says no to rebooking: Why should they rebook? Why should they rebook today? What are the objections that would stop you from rebooking today? No Time- their schedule is too busy. Unknown calendar No Urgency- they have a wide open schedule and they think you do too Fear of commitment Uncertain of results- will they like how they look and feel a few days from now.  Maybe they aren't sure if they were satisfied with your service Client says no to take home care Why should they take any aftercare  home? Why should they take any aftercare  home today? Will this really help them? What are the objections No money- im on a budget No need - i already have stuff at home No urgency- ill get it next time Uncertainty- Ill think about it Goal: Not to think about their response but our responsibility as a professional to ask, recommend, and control how we want to operate our business while building strong relationships OVERCOME REJECTION Dig deep to find where this fear began Remember it isn't a rejection of YOU personally but the role you play, or the service or product you sell. Homework: Write out the bricks in your life: the obstacles you face, fears that stop you, challenges that hold you back. Now Write out the mindset, attitude, education, tools, and people that are on your success train that help create the momentum you need to run over all those bricks in your life! --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the Free Facebook group www.facebook.com/groups/salonandsuitebusiness https://beautybusinessguides.com/ As a beauty business coach she helps  Salon Owners, Independent Hairstylists and Beauty Professionals build stronger businesses. As a Salon Owner and Stylist of 20 years, she's been successful in building 2 salon businesses while navigating the changes in our industry. She has created a revolutionary approach to structuring salon menus, services and pricing by creating a Modern Menu & Hybrid Pricing Blueprint, as well as a comprehensive business auditing plan that puts salon owners well-being and profits first. What challenges did you face when you started Tell us about your salon model and the good, bad and the ugly truth of business ownership? Why did finances and numbers become your obsession? You coach salon owners 1:1 and do a salon audit.  What things do you look for and what do you think most salon owners are missing in the business? What areas in salon business are overspending or can cut costs? When you started to buckle down and understand your expenses and prices, what were some things you found that surprised you? You shed light onto taxes and write offs.  What are some misconceptions you have seen or heard as a coach? You coach salon profit.  With all the money going in and out, where can salon owners start a better cash flow and profit trajectory? When it comes to numbers you are a wiz at breaking down formulas to help owners understand their business. What was that experience like figuring out a way to simplify these numbers to help transform businesses? You teach towards many different business models.  Do you have a favorite and why? Can you tell us what the Modern Menu is? When it comes to creating a menu, what are the most common mistakes you hear salon owners making? It’s been a hot topic the past few years of hourly pricing in your experience. What are the pros and cons of this method? Hybrid Pricing Besides menu and pricing creation, what other KPIs do you think are the most important to track to determine success? --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free facebook community with like minded beauty bosses just like you! @salonandsuitebusiness Listen and learn about the discipline and mindset shifts of developing your inner leader to find fulfillment and success. This deep conversation is what you need if you feel lost, stuck in a rut, mundane, or down. Chris's enlightened mindset and the ideas he shares will cause you to rethink. So take a walk with this podcast episode because you will be deep in thought with the lessons learned and the light shining on what it takes to make peace within yourself. Chis is a lifelong Hairstylist, turn salon owner, motivational, educational leader, and speaker. In this conversation, Chris reveals recovery, peace, success, and what it takes to find it in this busy saturated world.  To connect with Chris, send him a DM to instagram.com/chrissulimay --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free facebook community with like minded beauty bosses just like you! www.facebook.com/groups/salonandsuitebusiness Heather opened a salon in 2013 and just celebrated 9 years as a badass business owner whose modo and legacy is to positively impact people. She started small and grew her way to make big move, great success as she has take industry professionals along the way their salon ownership and the creator of PIP UNIVERSITY Follow Heather at https://www.pip-university.com/ https://www.instagram.com/pipuniversity/ Get the full scoop in this episode: Tell us how you got your start in the industry What fears did you have around becoming a salon owner Now you operate your business from Houston, what is that like? Where is your business like now? What is your role Create opportunities and do the right work.  Praise your team and trust them. What’s the most challenging part of being an absent owner and what obstacles did you overcome to get there? Tell us about pip university and how this was created? You spoke at Data Summit with professor Jen, can you share some insight to your topic called Profit off the top Payroll, Payroll Taxes 3%, 5% profit, the rest OPEX --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the Free Facebook Group to join other beauty professionals just like you! Gotta a HOT TOPIC or would like to be a guest on the show?  Send me an email info@jenniferjadealvarez.com We need to get inside of our team's head, find out: what their motivations are? Where they’re lacking confidence? One of the top factors for employee burnout is lack of recognition for hard work or accomplishments according to GUSTO and companies with highly-engaged employees saw 59% less turnover than other companies! A hand written card can go a long way! What we need to focus on is: Why are you working so hard in your life Is there something that you are really striving for that you desire and your life professionally and personally. Leadership Set Boundaries Coach for improvements Cheer for the wins Be ok if some members are ok with where they are  You can't make everyone happy so stick with your vision and goals Spend time onboarding your new hires: learn their motives, desires, and establish a relationship October Promotion Ideas $10 Trick or Treatments- Wow your client with your extra services and offer it full price this holiday for repeat business --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
loading
Comments 
Download from Google Play
Download from App Store