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She's The Standard
She's The Standard
Author: Sinead J. Krelle
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© Sinead J. Krelle
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Raw convos. Real Power. Savage Truth.
The walking permission slip you didn't know you needed. Welcome to She’s The Standard—The podcast for the woman who leads herself,
Raises the bar, and refuses to shrink for the comfort of others.
I’m your host, Sinead J. Krelle—
Multi-six figure mentor, mum of two,
High-ticket sales queen,
And the walking permission slip you didn’t know you needed.
Here, we go deep.
Raw truth, big moves, savage mindset shifts, and unfiltered conversations about what it really takes to build a freedom-led life, brand, and legacy.
No fluff. No rules. No playing small.
The walking permission slip you didn't know you needed. Welcome to She’s The Standard—The podcast for the woman who leads herself,
Raises the bar, and refuses to shrink for the comfort of others.
I’m your host, Sinead J. Krelle—
Multi-six figure mentor, mum of two,
High-ticket sales queen,
And the walking permission slip you didn’t know you needed.
Here, we go deep.
Raw truth, big moves, savage mindset shifts, and unfiltered conversations about what it really takes to build a freedom-led life, brand, and legacy.
No fluff. No rules. No playing small.
60 Episodes
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In this episode of She’s The Standard, I answer 10 powerful questions across fitness, health, motherhood, wealth, mentorship, and identity — the ones most women think about but rarely say out loud.We dive into:• How to stay consistent with training while balancing kids and business• Building discipline through systems and nervous-system regulation• Transitioning to an animal-based diet and improving energy, focus, and hormones• Making aligned food and supplementation choices without perfectionism• Balancing ambition and motherhood without guilt or burnout• Teaching emotional regulation and modeling self-leadership for your kids• Making high-level financial decisions with clarity and long-term vision• Knowing when to invest in coaching, ads, or systems & when to consolidateThis episode is about identity-based habits, personal leadership, wealth-building, longevity, and raising your standards in every area of life.If you’re building a business, raising a family, prioritising your health, and committed to long-term success — this conversation will challenge and refine how you lead yourself.Because sustainable success isn’t built on motivation.It’s built on standards.
This episode is anchored around two powerful questions that define everything I’m building in 2026 — not from motivation, but from structure, identity, and intention.QUESTION 1What standards are you raising this year — in your money, your energy, and your leadership — that will become the baseline for your next decade?The standard I’m raising is simple and non-negotiable:I lead myself first.When I lead myself with discipline, clarity, and consistency, everything else aligns.SELF — Personal LeadershipNo more breaking promises to myself. I eat clean, fuel my body properly, hydrate intentionally, dress with purpose, and choose how I want to feel before the day starts. I hold myself to the same standard I expect from others — because how I live is the mirror my kids learn from.FINANCES — Stewardship & ExpansionThe target is $1M in total revenue this year, with a minimum of $500K inside the business. Belief is backed by structure: clean systems, separated finances, intentional investments, long-term vehicles, and decisions that prioritise longevity over gratification.HEALTH — Energy as an AssetHealth is leadership. Energy is everything. I track real data, prioritise sleep and nervous-system regulation, and treat my body as the engine that sustains the life I’m building — not for aesthetics, but for endurance.PARENTING — Presence & RegulationI regulate myself so my kids can regulate theirs. When I’m working, I’m working. When I’m with them, I’m fully present. Calm, consistency, and boundaries are the standard.BUSINESS — Precision, Depth & DuplicationThis year is about structure over noise. Strategic coaching, automation, team investment, and sustainable systems that compound — not quick wins. I lead from the front and execute what I teach.THE STANDARDThis year isn’t about doing more.It’s about being more disciplined, intentional, and aligned — because the next decade will be built on the standards I choose now.QUESTION 2If you treated 2026 as the first chapter of your nine-year legacy — not just another year to “do better” — what would you build differently?This is my legacy year. Seven years of foundation lead here. 2026 begins a nine-year cycle.THE LEGACY SHIFTLegacy means building a business that moves without me — scalable, duplicatable, and paying for life. I’m no longer building momentum. I am the momentum.THE BOLD MOVESEvery decision now serves the decade ahead. Leadership scales. Operations automate. Stability multiplies. This is where “doing the work” becomes owning the empire.THE PHYSICAL & FINANCIAL LEGACYThis is the year embodiment matches discipline. Wealth stacks with intention. Ownership replaces accumulation. My husband and I are building parallel mastery — trading and scaling — with every dollar directed toward sovereignty and generational wealth.FINAL NOTEThis is the crossover year...where standards become legacy, and discipline becomes freedom. I’m building as if the next nine years depend on it.Because they do.
I am not a financial advisor, this is my voice on why I believe it’s so important to not put all of our eggs in one basket. Abundance is our birthright it’s time we finally accept that, and pass that on to the next generation to come.
Listen to how Sinead shares why this upcoming work trip is going to be such a pivotal moment in her online career. Removing all layers of self doubt & truly embodying a version of herself she is so fcking proud of!! Find her on IG - @thereal_sineadjkrelle
A deep dive into the driving force behind Sinead story into being an online mum.
How Sinead literally did everything before finally cracking the code with HTAM!
What has happened since saying yes, What the last 5 years has looked like & how any business needs to be laid, brick by brick, nothing happens over night!
Tag us on IG that’s where we hang out the most!!
@thereal_sineadjkrelle
@nickrelle_
@howdoesitgetanybetter
NIC & NAE xx
Hi Guys,
Thank you so much for being here, In EP1 we are just sharing with you who are we, how we met & what we would like this podcast to be for you, our listeners!!!
Please be sure to tag us in your IG stories, You can find us on IG below - Thats where we hang out the most building our own brands.
@thereal_sineadjkrelle
@nickrelle_
X
Welcome to "How Does It Get Any Better," the podcast where we explore the endless possibilities of life, growth, and success. Join us as we delve into the power of positive thinking, overcoming obstacles, and unlocking your full potential.
Get ready for insightful conversations, practical tips, and inspiring stories that will elevate your mindset and help you create the life you've always dreamed of.
It's time to ask the question:
How does it get any better than this?
Tune in and let's find out together!
Season 2, Episode 1: Welcome to 2026 — The Year of the Horse, The Year of RebuildingIn this opening episode of Season 2 of She’s the Standard, Sinead J. Krelle welcomes you into 2026, not as a “new year, new goals” moment, but as the true energetic beginning of a brand-new nine-year cycle.While most people think the year starts on January 1st, this episode breaks down why February marks the real reset, energetically, numerologically, and symbolically, as we move from the Year of the Snake into the Year of the Horse.2025 was a Year Nine. A year of endings, exposure, fatigue, and deep identity shifts. If last year dismantled parts of your life, business, or sense of self, this episode reframes that season for what it really was: preparation.2026 is a Year One, the seed year. The foundation year. The year where what you build now compounds for the next decade.In this episode, Sinead dives into: • Why the Year of the Horse brings momentum, courage, and freedom, but only if you have structure • Why standards matter more than goals in Year One • How reconstruction, not motivation, is the real work of 2026 • What it means to lead, build, and decide from embodiment instead of urgency • Why the choices you make in Q1 set the tone for the next nine yearsThe episode closes with two powerful questions designed to anchor your energy and set a clear baseline for the decade ahead, questions that will be explored even deeper in Episode 2.This is not a hype episode. It’s a recalibration.If you’re ready to stop rushing, stop rebuilding emotionally, and start building properly, this episode sets the standard.
We’re back baby! This episode is the second part of our conversation, I sit down with Riley May — feminine-led sales coach, multi 7-figure business owner, and founder of Women That Sell Academy. At just 24 years old, Riley has built a movement around transparency, authenticity, and alignment, generating millions in organic sales while showing women how to create both health and wealth without sacrificing who they are.We explore:Riley’s journey to building a powerful brand and multi 7-figure business so youngWhy identity work is the foundation of scaling and embodying the version of you who already has it allThe role of nervous system regulation in sustainable growth, health, and wealthWhy staying a student of your craft is the secret to long-term success and embodimentHow to pivot with power when something isn’t working, instead of forcing a broken strategyWhat feminine-led sales really means, and how to sell with integrity and ease🎧 This is a must-listen for the woman who knows she’s meant for more — who craves freedom, impact, health, and wealth — and who is ready to scale in a way that feels powerful, aligned, and authentic. ✨ If you loved this conversation, you’ll be obsessed with The Fitbook — your blueprint for embodying your next-level self. Grab it via the link below.https://shesthestandard.kartra.com/page/GUd2🎧 For more behind-the-scenes and daily inspiration, follow @sineadjkrelle and @shesthestandardpodcast on Instagram.You can also find the incredible Riley May over on Instagram at @therileymay
In this episode, I sit down with Riley May — feminine-led sales coach, multi 7-figure business owner, and founder of Women That Sell Academy. At just 24 years old, Riley has built a movement around transparency, authenticity, and alignment, generating millions in organic sales while showing women how to create both health and wealth without sacrificing who they are.We explore:Riley’s journey to building a powerful brand and multi 7-figure business so youngWhy identity work is the foundation of scaling and embodying the version of you who already has it allThe role of nervous system regulation in sustainable growth, health, and wealthWhy staying a student of your craft is the secret to long-term success and embodimentHow to pivot with power when something isn’t working, instead of forcing a broken strategyWhat feminine-led sales really means, and how to sell with integrity and ease🎧 This is a must-listen for the woman who knows she’s meant for more — who craves freedom, impact, health, and wealth — and who is ready to scale in a way that feels powerful, aligned, and authentic.✨ If you loved this conversation, you’ll be obsessed with The Fitbook — your blueprint for embodying your next-level self. Grab it via the link below.https://shesthestandard.kartra.com/page/GUd2🎧 For more behind-the-scenes and daily inspiration, follow @sineadjkrelle and @shesthestandardpodcast on Instagram.You can also find the incredible Riley May over on Instagram at @therileymay
This episode is an activation, a guided connection to your future self, the woman you know you’re becoming. Take a moment, close your eyes, and breathe with me as you embody her energy today.If you enjoyed this activation, you are going to love The Standard Fitbook. Inside are 101 pages of raw truths, rituals, and mindset shifts to help you step into your strongest, sexiest, most confident self. Grab your copy through the link below.https://shesthestandard.kartra.com/page/GUd2Follow along for more behind-the-scenes content and inspiration over on Instagram @sineadjkrelle @shesthestandardpodcastWith love, Sinead x
This isn’t just another fitness planner or motivational guide.The She's The Standard Fitbook is the work that changes everything. In this episode, I’m taking you inside its 101 pages of real, raw truths on what it actually takes to become your strongest, sexiest, most confident, unf*ckwithable self.You’ll hear the story behind how this Fitbook came to life after six years of brutal, beautiful transformation and why it’s your shortcut to skipping years of trial, error, and “start again Monday” cycles. If you’ve ever felt lost, stuck, or burnt out, this is the roadmap I wish I had when I was drowning in doubt.What You’ll Learn in This Episode:The personal rock-bottom moments that inspired The She's The Standard FitbookThe exact principles, mindset shifts, and rituals that changed everything for meWhy building true strength, confidence, and self-respect is an inside-out jobHow to use the Fitbook to create the body, mindset, and lifestyle you’ve been craving And the truth about what it really takes to become the woman you know you’re destined to be. This is everything I wish I had at the start of my journey. GET A COPY OF THE FITBOOK HEREhttps://shesthestandard.kartra.com/page/GUd2Don't forget to connect with me on Instagram @sineadjkrelleWith love, Sinead x
This episode goes deep into the work that changed everything for me...Not another strategy or business hack...But the real reason I was able to scale to consistent 80k months without losing myself in the process-> All things nervous system regulationWhat it means...Why it matters...And how it impacts everything from money to motherhood-> I share how I teach this to my children-> The signs your nervous system might be maxed out-> And what happens when you actually build the capacity to hold moreIf you’ve been pushing and forcing and still not seeing the growth you wantThis conversation will help you understand why.Your business can only grow as far as you can hold itThis work is the foundation for sustainable success.I hope you take what lands from this episode and implement it into your life. With love, Sinead xPS: Don't forget to follow @sineadjkrelle and @shesthestandard on Instagram for all of the bts juice!
8,000 followers.12 years of creating.And I deleted the whole thing... on purpose.This episode is the real story behind why I chose to shut down the Instagram account I built over more than a decade.Not because it wasn’t working.Not because I was burnt out.But because it no longer felt like me.I share what it looked like to let go of an identity that had taken years to build, and what it took to choose alignment over attachment.It’s raw, honest, and probably the most grounded I’ve ever been on the mic.–> How to recognise when something is no longer aligned–> Why we outgrow the identities we once worked so hard for–> What it takes to make bold, clean decisions–> And what I’m creating from hereIf you’ve ever felt the pull to burn it down and start again — this one’s for you.Listen in. Make sure you are following my NEW Instagram @sineadjkrelle and @shesthestandardpodcast to stay up to date on all new episode drops and juicy bts content x Enjoy! Sinead x
In this episode, I sit down with the one and only, Alex Tripod, to explore what really happens when you hit the big milestones and still find yourself wondering, is this it?We talk about the illusion of arrival, and the identity unraveling that often comes with growth.We dive into:What chasing ‘more’ really costsNavigating breakups and soulmates while leading a brandLetting go of proving energy and success metricsIdentity shifts, grief, and ego deathsPresence over performance, and choosing self again and againThis conversation is honest, powerful, and cuts straight to the heart of what so many ambitious souls silently wrestle with.If you’ve ever achieved something and still felt the void, this one will land deeply.You can find Alex at @alextripod on Instagram and follow my new account @sineadjkrelle and @shesthestandardpodcast for more.Share this with a friend and don't forget to rate and review the show! Enjoy!Sinead x
This episode is personal.Seven years in the makingAnd finally — we sat down to record the rawest, realest conversation we’ve ever hadMy brother, Dan, is now living in Bali.But more importantlyHe’s finally living for himselfTo get here, he had to go through an ego deathHe had to let go of the life that looked good on paperSell the houses. Drop the old patterns. Detach from the stories that were never really his. And choose himself — fully. What you’ll hear is not polished or rehearsedI’ve left in the pauses, the ums, the aaghs — all of itBecause nothing about this conversation was forcedIt was honestEmotionalUnfilteredHe is the walking example of what devotion to self really looks likeOf what happens when you stop trying to meet everyone else’s expectationsAnd finally ask: what do I actually want?Having him here with meOn this micSharing his storyMakes me feel so proudBecause I watched him fight to become the man he is nowIf you’ve ever felt stuck in a version of you that no longer fitsIf you’ve been holding on to a life that feels heavyIf you’re ready to let go and finally take the leapThis episode will meet you where you are🎧 Tune in nowLet it move youLet it remind youYour next chapter starts the second you decide it’s yours.Sinead x
Let. Them. 🐆If they misunderstand you — let themIf they doubt you — let themIf they outgrow you or can’t hold your vision — let themThis phrase has unlocked everything for me.And the more I lean into it, the more free I feelIn this episode, I’m sharing how these two simple words have become a boundaryA beliefA standardBecause when you stop trying to control how you’re perceivedYou reclaim your peaceYour powerYour energyLet them talkLet them leaveLet them watchYou’re not here to be understood by everyoneYou’re here to be unapologetically you🎧 Tune in now and share this with someone who needs the reminder— this one is short, sharp, and will shift the way you move.💅🏽 It’s time to stop chasing approval and start choosing alignmentEnjoy! Sinead x
This one’s for the human who’s building big thingsAnd wondering if they have to choose between their relationship and their ambitionIn this episode, I sit down with my husband to have a real, unfiltered conversation about what it actually looks like to be supported while you grow, evolve, and raise the standard in every area of your lifeWe talk about:💬 Why you need to stop asking for permission to be powerful💬 The difference between control and true support💬 What it’s taken for us to grow individually and together💬 How to navigate love, leadership, and big vision energy in a partnership💬 And what support from your partner really looks like when you’re all in on your goalsThis isn’t fluffy advice or surface-level relationship tipsIt’s the truth about what it means to be with someone who sees you, holds you, and walks beside you without dimming your lightIf you’re ready to stop shrinking, stop explaining, and start receiving support like the standard you are, this one’s going to hit deep🎧 Tune in now and share with your partner if they need to hear this too + don't forget to follow & review the show!💅🏽 Follow @shesthestandardpodcast on Instagram for more real talk on building a legacy.Sinead x
This one’s different.This one’s real.In this episode, I sit down with the man who’s seen it all —My husband.The one who’s been in the room for the breakdowns, the breakthroughs, the pivots, and the power plays.If you’ve ever wondered what it really looks like to build a life by design with your person in your corner…This one’s for you.🎧 Press play now.If this episode hit home, share it with someone who needs to hear it too.Don’t forget to follow the show, leave a 5 star review, and let us know what you want more of — your support means the world. 💅🏽And for all the BTS, bonus drops, and the realest convos we’re having off the mic, follow us over on Instagram at @shesthestandardpodcast 🐆We’ll see you there.
This episode is pure soul medicine.I’m joined by my bestie, Bali babe, business partner, and ride-or-die baddie in the most unfiltered, emotional, and powerful conversation we’ve ever had.We go deep.We go raw.We talk about the heartbreaks, the healing, the rebuilding… and the magic of choosing yourself—and choosing each other—through it all.✨ We cried.✨ We laughed.✨ We told the whole damn truth.This is what it looks like when two women rise from the fire and decide to design their life, brand, and legacy together.If you’ve ever had to rebuild…If you’ve ever questioned your path…If you’ve ever leaned on your bestie to help you remember who TF you are—This one will hit different.Be sure to share this with YOUR Bestie and don't forget to follow and review the poddy!Sinead x









