She's The Standard

In this episode of She’s the Standard Podcast, I’m diving deep into why money mindset, limiting beliefs, and subconscious programming are the real reasons so many people feel stuck financially. Most people think they have a money problem —but it actually starts with the beliefs you formed in childhood.From the ages of 1–7, you absorb everything.The way your parents spoke about money.What you were told about wealth, success, and hard work.“Money doesn’t grow on trees.”“Rich people are greedy.”“You have to work hard for money.”These beliefs don’t just disappear — they become your financial blueprint, shaping how you earn, spend, save, and invest as an adult.In this episode, I break down:• How your subconscious money beliefs are keeping you stuck• The concept of your financial thermostat and income ceiling• Why your nervous system controls how much money you can hold• Self-sabotage patterns around earning, spending, and wealth• The emotional side of money — fear of success, judgment, and outgrowing people• Why mindset work, mentorship, and financial literacy are essential for growth• The difference between surviving in the rat race vs building financial freedom• Practical ways to start rewiring your money mindset dailyI also share personal stories around money, investing, and the patterns I had to break to step into a new level of wealth and awareness.Because the truth is —your income will only grow to the level you feel safe holding.This episode isn’t about surface-level advice.It’s about understanding the deeper layers of wealth building, identity, and personal growth.If you’re ready to break old patterns and create a new relationship with money — this conversation will shift your perspective.Because the biggest upgrade you’ll ever make with money…is believing you’re capable of holding more.

On paper, most people are doing everything right.School, job, stability… ticking all the boxes of the traditional path.But what happens when that “normal life” starts to feel off?In this episode of She’s the Standard Podcast, I break down the system so many people are living inside without ever questioning — the 9–5 lifestyle, societal expectations, and the belief that security equals success.We dive into why so many people feel stuck, even when they’re doing everything they were told would make them happy.The pressure.The debt.The quiet feeling of wanting more… but not knowing if you’re allowed to go after it.This episode explores the deeper layers of mindset, conditioning, and life design, and how the path most people follow isn’t always aligned with freedom, fulfillment, or personal growth.This isn’t about telling you to quit your job or blow up your life.It’s about awareness.Because the moment you start to question the system —you begin to see new possibilities around entrepreneurship, financial freedom, and creating a life on your terms.And that’s where everything starts to shift.Once you see it… you can’t unsee it.

In this episode of She’s the Standard Podcast, I’m taking you back to a moment in my journey that completely shifted everything — in my business, my mindset, and the way I saw what was actually possible for my life.Before this, I had tried multiple different paths, invested in different opportunities, and questioned whether I was ever going to “figure it out.” I found a business model that felt right… but what came next wasn’t instant success.There were months of no results.Doubt. Pressure. Questioning if I’d made the wrong decision.And then something changed.In this episode, I open up about:• The early stages of building an online business with no immediate results• The internal shifts that matter more than strategy• What people don’t talk about when it comes to entrepreneurship• The role of mindset, skillset and mentorship in business growth• Why most people quit before things actually click• And the moment where everything started to fall into placeThis isn’t a highlight reel — it’s a real conversation about what it actually takes to build something that works.If you’re in a season where you’re showing up, doing the work, and wondering when it’s going to pay off… this episode will land.Because sometimes the breakthrough doesn’t come from doing more, it comes from becoming someone new.

In this episode of She’s the Standard Podcast, my husband Nic joins me for a raw life update. We’re sharing what the last six months have actually looked like behind the scenes — from living in Bali as a family to building businesses and navigating money, travel and unexpected challenges.We cover:• Why we moved from Australia to Bali and Nick’s honest perspective on the decision• The real pros and cons of living in Bali (including costs people don’t talk about)• Why we chose an international school over the Australian school system for our kids• Building lifestyle businesses instead of traditional 9–5 careers• What freedom actually looks like when your work fits around your life• Our family snowboarding trip to Japan and why we prioritise experiences over gifts• The reality of running businesses while raising young kids overseas• The shoulder injury that has now led to upcoming surgery• Our evolving relationship with money, investing and financial freedom• Lessons from past investments in property and Airbnb• Why we’re now focused on Bitcoin, crypto and liquid assetsThis episode is an honest conversation about entrepreneurship, freedom, family life abroad and building wealth differently.If you’ve ever questioned the traditional path of work, school and life! This conversation will open your mind to what else is possible.

In this episode of She's The Standard Podcast, I’m breaking down the business model that completely changed my life and why I chose to build my legacy with high ticket affiliate marketing through Enagic.Before this, I tried a lot of different paths. I’ve worked in the military, been a personal trainer, worked retail, lived in multiple countries, and even tried low-ticket network marketing more than once. But I kept finding myself stuck in the same cycle — constantly chasing volume, small commissions, and starting from scratch every month.Everything shifted when I discovered the high ticket business model.In this episode, I share why I chose a leveraged business over traditional employment or remote sales jobs, and the difference between linear income (trading time for money) and leveraged income that compounds over time.I also break down why Enagic stood out to me — a 50+ year old company with a patented compensation plan, a product that will always be relevant to human health, and a system designed to reward both direct sales and long-term leadership.Inside this conversation, we dive into:• Why high ticket commissions create real momentum• The difference between owning a business vs working inside someone else’s• Why personal branding and attraction marketing are essential in today’s online economy• The mindset and identity shifts required to build a life of freedomToday I live a location-free life, travel the world with my family, and mentor people globally who want to build their own leveraged income.But none of this started with certainty.It started with a decision to stop trading time for money and start building something that could compound for years to come.Because the real transformation isn’t just the income.It’s the person you become while building it.If this episode resonated with you, leave a comment and let me know what you think — I’d love to hear your biggest takeaway.

In Part 2 of my money journey on She’s The Standard Podcast, I’m pulling back the curtain on the financial education we should have been taught, but weren’t.This episode is raw, honest and unapologetic. I share why I believe the traditional schooling system failed us when it comes to money, investing and wealth building and how my husband and I are choosing a different path for our family through worldschooling, homeschooling and real-life financial literacy.Inside this episode, we dive into:Why debt is not the enemy (and how wealthy people use it as “support money”)How to use credit cards strategically for points, travel and leverageThe difference between linear income vs leveraged incomeChoosing your asset class (property, stocks, crypto, business, Airbnb — what actually aligns with your values?)Why we chose Bitcoin, Ethereum and index funds as part of our long-term strategyHow we’re diversifying income through offshore structures and set-and-forget investingThe compounding effect in business and investing (and why 5–10 years changes everything)Why having one solid leveraged business model matters more than “multiple streams of income”How we’re building investment portfolios for our kids so they receive six figures by 25I also share our “3 jar system” for our children — investment, gratitude and play money — and how we’re teaching them leadership, ownership and financial responsibility from as young as five and seven.This conversation is about more than crypto, stocks or budgeting. It’s about mindset. It’s about choice. It’s about breaking generational patterns and deciding that your life, your wealth and your future get to look different.We talk budgeting for 2026, tracking income vs expenses, investing monthly (even if it’s $20), and why your business will only grow to the degree you are willing to grow internally.If you’re in your 20s, building a business, raising a family, or simply tired of repeating the same financial cycles — this episode will shift your perspective on:- Financial freedom- Asset classes- Investing for beginners- Wealth building strategies- Crypto investing basics- Index funds for kids- Leveraged business models- Money mindset and long-term compoundingThis is about intentional wealth creation, not hustle culture.Freedom. Choice. Vitality.And maybe… Part 3 with Nick is coming soon!

In this raw, unfiltered episode of She’s The Standard, I’m breaking down my entire money mindset journey — from growing up in a financially tight household to building multiple six figures and completely rewiring my relationship with wealth.Because the truth is…You don’t have a money problem.You have a money blueprint.Your beliefs about money were formed between ages 0–7 and 7–15. The way your parents spoke about finances. The stress you witnessed. The holidays you didn’t take. The conversations about “working hard for money.” It all created your financial identity — and unless you consciously reprogram it, you will repeat it.In this episode, I share:Growing up watching my parents struggle financiallyEarning $8.98 an hour at 14 and what that did to my self-worthJoining the Navy and realising I didn’t want a permission-based lifeWasting money because I was never taught financial literacyStarting a $15,000 business with $1.20 in my bank and $47k in debtThe mentor who asked me, “What is your relationship with money?”The mindset shifts, morning routines, affirmations and nervous system work that changed everythingMaking six figures during pregnancy after rewiring my beliefsUnderstanding your “wealth thermostat” and why you sabotage income levelsWe talk about money mindset, financial programming, wealth consciousness, nervous system regulation, entrepreneurship, personal development and generational pattern breaking.If you’ve ever wondered why you earn money but can’t seem to hold it…Why certain income levels feel unsafe…Or why your business growth keeps hitting a ceiling…This episode will open your eyes.Your business will only grow to the degree that you grow.Your income will only expand to the level you feel safe holding.Part 2 drops next week where we dive deeper into financial literacy, assets, debt, leverage and the money education no one teaches in school.If you’re ready to rewrite your financial blueprint and become the chain breaker in your family, this one is for you.

In this episode of She’s The Standard, I answer 10 powerful questions across fitness, health, motherhood, wealth, mentorship, and identity — the ones most women think about but rarely say out loud.We dive into:• How to stay consistent with training while balancing kids and business• Building discipline through systems and nervous-system regulation• Transitioning to an animal-based diet and improving energy, focus, and hormones• Making aligned food and supplementation choices without perfectionism• Balancing ambition and motherhood without guilt or burnout• Teaching emotional regulation and modeling self-leadership for your kids• Making high-level financial decisions with clarity and long-term vision• Knowing when to invest in coaching, ads, or systems & when to consolidateThis episode is about identity-based habits, personal leadership, wealth-building, longevity, and raising your standards in every area of life.If you’re building a business, raising a family, prioritising your health, and committed to long-term success — this conversation will challenge and refine how you lead yourself.Because sustainable success isn’t built on motivation.It’s built on standards.

This episode is anchored around two powerful questions that define everything I’m building in 2026 — not from motivation, but from structure, identity, and intention.QUESTION 1What standards are you raising this year — in your money, your energy, and your leadership — that will become the baseline for your next decade?The standard I’m raising is simple and non-negotiable:I lead myself first.When I lead myself with discipline, clarity, and consistency, everything else aligns.SELF — Personal LeadershipNo more breaking promises to myself. I eat clean, fuel my body properly, hydrate intentionally, dress with purpose, and choose how I want to feel before the day starts. I hold myself to the same standard I expect from others — because how I live is the mirror my kids learn from.FINANCES — Stewardship & ExpansionThe target is $1M in total revenue this year, with a minimum of $500K inside the business. Belief is backed by structure: clean systems, separated finances, intentional investments, long-term vehicles, and decisions that prioritise longevity over gratification.HEALTH — Energy as an AssetHealth is leadership. Energy is everything. I track real data, prioritise sleep and nervous-system regulation, and treat my body as the engine that sustains the life I’m building — not for aesthetics, but for endurance.PARENTING — Presence & RegulationI regulate myself so my kids can regulate theirs. When I’m working, I’m working. When I’m with them, I’m fully present. Calm, consistency, and boundaries are the standard.BUSINESS — Precision, Depth & DuplicationThis year is about structure over noise. Strategic coaching, automation, team investment, and sustainable systems that compound — not quick wins. I lead from the front and execute what I teach.THE STANDARDThis year isn’t about doing more.It’s about being more disciplined, intentional, and aligned — because the next decade will be built on the standards I choose now.QUESTION 2If you treated 2026 as the first chapter of your nine-year legacy — not just another year to “do better” — what would you build differently?This is my legacy year. Seven years of foundation lead here. 2026 begins a nine-year cycle.THE LEGACY SHIFTLegacy means building a business that moves without me — scalable, duplicatable, and paying for life. I’m no longer building momentum. I am the momentum.THE BOLD MOVESEvery decision now serves the decade ahead. Leadership scales. Operations automate. Stability multiplies. This is where “doing the work” becomes owning the empire.THE PHYSICAL & FINANCIAL LEGACYThis is the year embodiment matches discipline. Wealth stacks with intention. Ownership replaces accumulation. My husband and I are building parallel mastery — trading and scaling — with every dollar directed toward sovereignty and generational wealth.FINAL NOTEThis is the crossover year...where standards become legacy, and discipline becomes freedom. I’m building as if the next nine years depend on it.Because they do.

I am not a financial advisor, this is my voice on why I believe it’s so important to not put all of our eggs in one basket. Abundance is our birthright it’s time we finally accept that, and pass that on to the next generation to come.

Listen to how Sinead shares why this upcoming work trip is going to be such a pivotal moment in her online career. Removing all layers of self doubt & truly embodying a version of herself she is so fcking proud of!! Find her on IG - @thereal_sineadjkrelle

A deep dive into the driving force behind Sinead story into being an online mum. How Sinead literally did everything before finally cracking the code with HTAM! What has happened since saying yes, What the last 5 years has looked like & how any business needs to be laid, brick by brick, nothing happens over night! Tag us on IG that’s where we hang out the most!! @thereal_sineadjkrelle @nickrelle_ @howdoesitgetanybetter NIC & NAE xx

Hi Guys, Thank you so much for being here, In EP1 we are just sharing with you who are we, how we met & what we would like this podcast to be for you, our listeners!!! Please be sure to tag us in your IG stories, You can find us on IG below - Thats where we hang out the most building our own brands. @thereal_sineadjkrelle @nickrelle_ X

Welcome to "How Does It Get Any Better," the podcast where we explore the endless possibilities of life, growth, and success. Join us as we delve into the power of positive thinking, overcoming obstacles, and unlocking your full potential. Get ready for insightful conversations, practical tips, and inspiring stories that will elevate your mindset and help you create the life you've always dreamed of. It's time to ask the question: How does it get any better than this? Tune in and let's find out together!

Season 2, Episode 1: Welcome to 2026 — The Year of the Horse, The Year of RebuildingIn this opening episode of Season 2 of She’s the Standard, Sinead J. Krelle welcomes you into 2026, not as a “new year, new goals” moment, but as the true energetic beginning of a brand-new nine-year cycle.While most people think the year starts on January 1st, this episode breaks down why February marks the real reset, energetically, numerologically, and symbolically, as we move from the Year of the Snake into the Year of the Horse.2025 was a Year Nine. A year of endings, exposure, fatigue, and deep identity shifts. If last year dismantled parts of your life, business, or sense of self, this episode reframes that season for what it really was: preparation.2026 is a Year One, the seed year. The foundation year. The year where what you build now compounds for the next decade.In this episode, Sinead dives into: • Why the Year of the Horse brings momentum, courage, and freedom, but only if you have structure • Why standards matter more than goals in Year One • How reconstruction, not motivation, is the real work of 2026 • What it means to lead, build, and decide from embodiment instead of urgency • Why the choices you make in Q1 set the tone for the next nine yearsThe episode closes with two powerful questions designed to anchor your energy and set a clear baseline for the decade ahead, questions that will be explored even deeper in Episode 2.This is not a hype episode. It’s a recalibration.If you’re ready to stop rushing, stop rebuilding emotionally, and start building properly, this episode sets the standard.

We’re back baby! This episode is the second part of our conversation, I sit down with Riley May — feminine-led sales coach, multi 7-figure business owner, and founder of Women That Sell Academy. At just 24 years old, Riley has built a movement around transparency, authenticity, and alignment, generating millions in organic sales while showing women how to create both health and wealth without sacrificing who they are.We explore:Riley’s journey to building a powerful brand and multi 7-figure business so youngWhy identity work is the foundation of scaling and embodying the version of you who already has it allThe role of nervous system regulation in sustainable growth, health, and wealthWhy staying a student of your craft is the secret to long-term success and embodimentHow to pivot with power when something isn’t working, instead of forcing a broken strategyWhat feminine-led sales really means, and how to sell with integrity and ease🎧 This is a must-listen for the woman who knows she’s meant for more — who craves freedom, impact, health, and wealth — and who is ready to scale in a way that feels powerful, aligned, and authentic. ✨ If you loved this conversation, you’ll be obsessed with The Fitbook — your blueprint for embodying your next-level self. Grab it via the link below.⁠https://shesthestandard.kartra.com/page/GUd2⁠🎧 For more behind-the-scenes and daily inspiration, follow @sineadjkrelle and @shesthestandardpodcast on Instagram.You can also find the incredible Riley May over on Instagram at @therileymay

In this episode, I sit down with Riley May — feminine-led sales coach, multi 7-figure business owner, and founder of Women That Sell Academy. At just 24 years old, Riley has built a movement around transparency, authenticity, and alignment, generating millions in organic sales while showing women how to create both health and wealth without sacrificing who they are.We explore:Riley’s journey to building a powerful brand and multi 7-figure business so youngWhy identity work is the foundation of scaling and embodying the version of you who already has it allThe role of nervous system regulation in sustainable growth, health, and wealthWhy staying a student of your craft is the secret to long-term success and embodimentHow to pivot with power when something isn’t working, instead of forcing a broken strategyWhat feminine-led sales really means, and how to sell with integrity and ease🎧 This is a must-listen for the woman who knows she’s meant for more — who craves freedom, impact, health, and wealth — and who is ready to scale in a way that feels powerful, aligned, and authentic.✨ If you loved this conversation, you’ll be obsessed with The Fitbook — your blueprint for embodying your next-level self. Grab it via the link below.https://shesthestandard.kartra.com/page/GUd2🎧 For more behind-the-scenes and daily inspiration, follow @sineadjkrelle and @shesthestandardpodcast on Instagram.You can also find the incredible Riley May over on Instagram at @therileymay

This episode is an activation, a guided connection to your future self, the woman you know you’re becoming. Take a moment, close your eyes, and breathe with me as you embody her energy today.If you enjoyed this activation, you are going to love The Standard Fitbook. Inside are 101 pages of raw truths, rituals, and mindset shifts to help you step into your strongest, sexiest, most confident self. Grab your copy through the link below.https://shesthestandard.kartra.com/page/GUd2Follow along for more behind-the-scenes content and inspiration over on Instagram @sineadjkrelle @shesthestandardpodcastWith love, Sinead x

This isn’t just another fitness planner or motivational guide.The She's The Standard Fitbook is the work that changes everything. In this episode, I’m taking you inside its 101 pages of real, raw truths on what it actually takes to become your strongest, sexiest, most confident, unf*ckwithable self.You’ll hear the story behind how this Fitbook came to life after six years of brutal, beautiful transformation and why it’s your shortcut to skipping years of trial, error, and “start again Monday” cycles. If you’ve ever felt lost, stuck, or burnt out, this is the roadmap I wish I had when I was drowning in doubt.What You’ll Learn in This Episode:The personal rock-bottom moments that inspired The She's The Standard FitbookThe exact principles, mindset shifts, and rituals that changed everything for meWhy building true strength, confidence, and self-respect is an inside-out jobHow to use the Fitbook to create the body, mindset, and lifestyle you’ve been craving And the truth about what it really takes to become the woman you know you’re destined to be. This is everything I wish I had at the start of my journey. GET A COPY OF THE FITBOOK HEREhttps://shesthestandard.kartra.com/page/GUd2Don't forget to connect with me on Instagram @sineadjkrelleWith love, Sinead x

This episode goes deep into the work that changed everything for me...Not another strategy or business hack...But the real reason I was able to scale to consistent 80k months without losing myself in the process-> All things nervous system regulationWhat it means...Why it matters...And how it impacts everything from money to motherhood-> I share how I teach this to my children-> The signs your nervous system might be maxed out-> And what happens when you actually build the capacity to hold moreIf you’ve been pushing and forcing and still not seeing the growth you wantThis conversation will help you understand why.Your business can only grow as far as you can hold itThis work is the foundation for sustainable success.I hope you take what lands from this episode and implement it into your life. With love, Sinead xPS: Don't forget to follow @sineadjkrelle and @shesthestandard on Instagram for all of the bts juice!