The Business Of Online Coaching Podcast

Check the link at the bottom of the description to join our FREE Group.Every December, while most people are winding down, Farah and I step away from the noise of life and carve out two to three uninterrupted days to design the coming year. We have been doing this for four or five years now, and it has become one of the most important rituals in our life and business. This episode lifts the curtain on that entire process.Instead of drifting into a new year hoping things will fall into place, we intentionally create the conditions for success. We book a quiet space, leave all distractions behind – including Caleb – and zoom out. We look at our life, our business, and our goals with fresh eyes, and make the big decisions that are almost impossible to make during the intensity of a normal working week.The first part of our process focuses entirely on life. We map out every major date for the year ahead: trips back to the UK, holidays, birthdays, family commitments, concerts, and anything important to the people we love. This one step alone removes an enormous amount of stress. Instead of scrambling throughout the year or disappointing someone because we forgot a date, everyone knows exactly when we are available. It gives us breathing room, clarity, and a sense of control that so many people miss simply because they do not take the time to plan ahead.We then move into a deeper, more reflective practice: writing letters to our loved ones as if we were no longer here. It is emotional, difficult, and incredibly grounding. Inspired by a challenge on a survival show, it forced us to stop and appreciate the life we have, the people around us, and the time we still get to spend together. It is something we now do every year because of how much perspective it gives.From there, we set personal goals. Sometimes they are fun challenges, like mastering a skill in the gym. Sometimes they are meaningful milestones. Whatever they are, we make sure they are written down and chosen intentionally rather than casually hoped for.Then we switch gears into the business. We update our Vision Traction Organiser, review our numbers, refine our long-term direction, and reverse-engineer the major business targets we want to hit in 2026. We build or refine our 12-month content roadmap, which has been one of the biggest time-saving systems we ever created. We talk about new ideas we want to add to our ecosystem, such as daily momentum emails, and we assess how feasible they are and how they support our clients.We also take time to think strategically about our team. What does a career path look like for them? Where can they grow? How can we support their development while growing the business? This is work we never managed to do while relocating countries and adjusting to life in Dubai, so it is an important part of our end-of-year planning now.Finally, we review all our offers. We examine what is outdated, what needs tightening, and what opportunities we can expand into. Updating our offer suite last year led directly to more high-level clients joining our programmes, so this has become a non-negotiable annual task.If there is one message in this episode, it is this: do not enter 2026 by default. Enter it by design. Even if you do not hit every goal, the clarity alone puts you ahead of 99 per cent of people who drift into the new year without direction, only to find themselves overwhelmed, overcommitted, or disappointed.This episode walks you through everything we do, step by step, so you can adapt the process for your own life and coaching business.Click play to hear the full breakdown and start designing a year that truly moves you forward.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠⁠

Check the link at the bottom of the description to join our FREE Group.In this episode, I pull back the curtain on one of the most powerful systems Farah and I use to run two coaching businesses without burning out: our one-day content creation process that maps out all our content for the entire year ahead.This isn’t theory. It’s a system we’ve refined over several years, from before Caleb was born right through to today, and it genuinely changed the trajectory of our consistency, visibility, and authority. Every year, just before the new year begins, we take two focused days away from distractions, sit down with our frameworks, and build out our 12-month content roadmap. That single day of deep planning has saved us hundreds of hours of stress, indecision, and endless procrastination.Because here’s the truth: without a plan, content becomes guesswork. You sit there staring at a blinking cursor asking yourself, “What do I post today?”And when life gets busy — especially with a toddler and a coaching business to run — creativity becomes the first thing to disappear. Had we not done this work in advance, our content would have dropped dramatically. The clarity of knowing exactly what topics we’re covering each week means we simply turn up and talk. The ideas are already done.In the episode, I break down the full process we use to build your content plan from your coaching framework — not trends, not what everyone else is doing, not whatever the algorithm seems to like that week. I explain why creating your own signature framework with 3–5 major steps gives you an endless library of content ideas, deepens your authority, and keeps your messaging cohesive all year long. Instead of bouncing from topic to topic or chasing the latest buzzwords, you stay in your lane, build credibility, and attract clients who understand exactly what you do and how you help.From there, I walk you through how to take each major step in your framework, break it into sub-steps, then narrow it further into specific content angles that become simple to talk about and easy for your audience to understand. This is how you turn one framework into 12 months of strategically aligned weekly content — podcast episodes, videos, posts, live trainings, Q&As, emails, everything.We also share how we organise and store all of this inside Trello, so our whole team stays aligned and knows exactly what’s coming up each week. It gives us the gift of consistency, preparation time, and freedom to pour our energy into clients, family, and the deeper work inside the business.If you’ve ever struggled with consistency, clarity, or knowing what to post, this episode will change the way you approach content forever. This process eliminates overwhelm, removes guesswork, and gives you a system you can use year after year.Click play and I’ll walk you through the exact steps we use so you can build a year’s worth of content with confidence, focus, and ease.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, I open the doors to the tools, apps, books, and software that have genuinely shaped how Farah and I run our coaching businesses in 2025. After nearly a decade in the industry, we’ve learned that success isn’t just about strategy and skills – it’s also about the systems you rely on every single day. This episode is a practical walk-through of what we use, why we use it, and how it supports both our performance and the results we help our clients achieve.I break everything down into clear categories, starting with the apps that keep our business moving. Facebook and Meta tools are at the core because ads, Messenger, and social communication are essential for attracting clients consistently. I also talk about Whoop, the health-performance tracker we swear by. It’s far more than fitness tech; for us and our clients, it’s a crucial tool for managing recovery, focus, and high performance in both business and life. We also discuss Trainerize, Calendly, Slack, and even the grocery apps in Dubai that save us countless hours each week. The through-line is simple: anything that preserves time and boosts productivity earns a permanent place in our toolkit.From there, we explore podcasts – what we’re listening to (and what we’re not) as new parents navigating a big move to Dubai. I share the handful of shows that continually shape my thinking around business, finance, and personal growth, and Farah shares the ones that keep her sharp in women’s health and wellbeing. This section is honest, because the truth is our routine has changed massively, and podcast consumption has naturally shifted too.We then move onto books. I talk through the three that have impacted me most this year: The Power of Now, How to Raise Entrepreneurial Kids, and Alex Hormozi’s $100M Money Models.These books have changed the way we think about presence, parenting, and business-building. Farah shares what she's currently diving into as well, especially around ADHD and leadership.Finally, we unpack the software that keeps the business running smoothly: ChatGPT, Google Suite, Trello, Miro, Loom, Descript, Zoom and more. I explain exactly how we use these tools, from creating content and pitch decks to running live lessons, monitoring client progress, and systemising our entire workflow. These aren't just tools we occasionally use; they underpin almost every process inside our coaching ecosystem.If you're an online coach who wants to run a cleaner business, think more strategically, and get back hours of your week, this episode gives you a behind-the-scenes look at exactly how we do it. And if you're curious about how these tools can be implemented in your own business, you’ll want to listen all the way through.Click play and dive into the full episode. This one will open your eyes to what’s truly possible when you build the right systems around you.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, I share a behind-the-scenes look at how Farah and I build, develop, and maintain a high-performing team inside our coaching companies — using a method that actually works in the real world, not a corporate, box-ticking formality.For years, both of us experienced the traditional appraisal system in retail: once-a-year reviews, long forms, HR paperwork, and conversations that felt more like obligations than genuine development. Nothing about it was connected to core values, real performance, or culture. It never truly helped people grow. It simply met a deadline.What we use now is the complete opposite.We follow the EOS framework by Gino Wickman, and in this episode I walk you through exactly how we use tools like the People Analyser, GWC, and monthly check-ins to evaluate our team in a way that’s simple, consistent, and aligned with the values our business is built on.I break down why core values matter more than any skill set — and how we defined our own values: Client-Centric, Growth Is a Priority, and Unimpeachable Character.These aren’t posters on the wall. They are the standards the team live by daily. Every team member knows them, can give examples of how they’ve demonstrated them, and is reviewed monthly against them. It’s honest, practical, and respectful — not corporate bureaucracy.Farah also explains how we use the GWC framework (Get It, Want It, Capacity To Do It) to identify whether someone truly fits their role. You’ll hear powerful stories about people who were great on paper but didn’t align with our culture, and others who transformed once the expectations were clear. We even share examples of team members navigating life changes like new babies, shifting capacity, and growing responsibilities — and how monthly check-ins keep communication open long before any issue becomes a problem.We also talk about setting the bar: why five out of six value-based “pluses” is the minimum standard, how to evaluate fairly, and what to do when the bar isn’t met.This part alone has helped our business coaching clients tighten their culture, avoid hiring mistakes, and finally understand what “the right person in the right seat” actually means.Whether you’re leading your first assistant or managing a growing coaching company, this episode gives you the practical structure you need to build a team you can trust — one that grows with you, not against you.If you want to refine your culture, improve team performance, or finally create clarity in your business operations, you’ll take a lot from this one.Click play to listen to the full episode.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, Farah and I dive deep into one of the most overlooked yet powerful elements of scaling a coaching business: communication within your team.Because let’s be honest — when communication breaks down, everything else does too. Whether you’ve just made your first hire or you’re managing a growing team, how you communicate can either fuel momentum or create silent chaos behind the scenes.We break this episode into five clear steps designed to help you master accurate internal communication and boost team performance — without adding unnecessary complexity.We start with the foundation: understanding needs. It’s not just about what you need from your team, but what they need from you. This two-way clarity eliminates frustration and builds mutual accountability from day one.From there, we move into creating standard operating procedures (SOPs) that support those needs. It’s not enough to say you’ll meet or communicate — structure and consistency are what turn chaos into flow.You’ll hear how Farah shares a deeply personal story about growing up in an environment where communication was almost entirely non-verbal — and how that shaped her approach to leadership and relationships today. Her experience sheds light on how unspoken expectations can damage team dynamics if they’re not addressed explicitly.We then unpack practical tools for communicating needs effectively, such as how we use Slack channels, daily end-of-day checklists, and weekly meetings to keep our team aligned. You’ll learn how these systems not only create clarity but also enhance the client experience, ensuring no message or task slips through the cracks.Next, we cover spot checks — why random reviews across your business aren’t about micromanagement, but about maintaining quality and consistency. And finally, we finish with the importance of updating needs — because as your business evolves, so should the systems and rhythms that support it.This episode isn’t just about communication; it’s about leadership. It’s about learning to articulate expectations, create consistency, and build a team culture that performs at a high level — even when you’re not in the room.If you’re serious about growing your coaching business and want to avoid the frustrations of miscommunication, this episode is essential listening.Click play to listen now and discover how to master communication that keeps your team aligned, motivated, and performing at their best.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.Afro here. This week on Expert Monthly, I sat down with Tommy Rolando, known as the Hockey Town Hypnotist, a professional hypnotist, author, speaker, and father of six who’s been helping people unlock their potential for nearly two decades. What began as a cold DM turned into a powerful, wide-ranging conversation that I knew had to become a podcast.In this episode we get honest about imposter syndrome: why so many high-performers feel like frauds even with results in hand, and the practical steps to break out of your own head. Tommy shares how surrounding yourself with genuine experts, getting in the room, and teaching what you know can quickly shift your identity from “am I good enough?” to “I am an expert at this”.We dive into the real science behind hypnosis and flow states for performance, not pendulums and parlor tricks, but measurable brainwave changes that elite athletes and top performers have leveraged for years. Tommy explains how to handle scepticism without getting defensive, and how to use simple, evidence-based processes to create focus, confidence and consistency under pressure.You’ll also hear how he balances a thriving practice with family life (six kids!) and why aiming for fulfilment, not just fleeting happiness, is the mindset edge that sustains growth. We close with his legacy work at the Tom Silver Foundation, offering pain-relief sessions and training rooted in rigorous standards.If you’re an online coach who wants to charge what you’re worth and deliver at a higher level, this conversation is practical, personal, and punchy. Click play to hear the full episode and take the next step in owning your expertise.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode of The Business of Online Coaching Podcast Show, Farah and I dive deep into a topic that sits at the heart of every thriving business: ongoing education—for you as the leader, your team, and ultimately your clients.As we’ve built and scaled our company, we’ve learnt that growth doesn’t happen by accident. It’s driven by intentional learning. Whether you’re hiring your first VA, expanding your content team, or managing a six-person operation, the question remains the same—how are you helping your people grow?We discuss how "Growth is a Priority"—one of our company’s core values—and what that looks like in real life. It starts with you. If you’re not investing in your own development, how can you expect your team to? We share how our personal learning habits have evolved—from podcasts during drives, to evening reading sessions, to quarterly “rocks” (goals) that ensure learning stays a business priority.Farah opens up about how motherhood has changed her rhythm for learning, and how she’s rediscovered new ways to stay inspired and pass that knowledge to clients. We talk about mental inputs—the things you listen to, read, and watch—and how they directly shape your mindset, your leadership, and the culture of your business.You’ll also hear how continuous education directly improves team performance and client experience. When our team members are reading, researching, and upskilling, they don’t just perform better—they bring fresh energy and ideas that directly benefit our clients. From our assistant coach studying hormone health, to our content editor mastering high-performing reels, we show how growth within the team leads to retention, results, and long-term ROI.If you’re serious about building a business that lasts—one that feels stronger each year and positions you as a true expert in your industry—this episode is for you.Click play to hear how ongoing education can transform your leadership, elevate your team’s performance, and deepen your clients’ results—creating a business built to grow and thrive long-term.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠ ⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, Farah and I dive deep into one of the most overlooked yet powerful aspects of building and leading a successful coaching business — setting realistic team targets that play to your team’s strengths.If you’re building a team or thinking about expanding, this conversation is essential. We explore what it really means to manage a team effectively — not through micromanagement or vague expectations, but by giving each person measurable clarity, purpose, and direction.Drawing from Gino Wickman’s ‘Traction’ framework, we talk about how the Vision Traction Organiser (VTO) becomes the heartbeat of your business — helping you set quarterly “rocks,” define core values, and ensure everyone knows exactly what success looks like. Because when your business has no defined values or metrics, chaos isn’t far behind.We break down three key principles that we use at The Business of Online Coaching™ to manage our own growing team:Set Clear Business Rocks: These are your quarterly goals — the 3–5 priorities that move the business forward. We explain how breaking big goals into 90-day chunks keeps everyone focused and accountable.Everyone Has a Number: From coaches to appointment setters to content editors — each team member must have a measurable metric they own. We share how even a receptionist’s “number” can transform performance and culture, and why clarity always beats assumption.Track, Review, and Support: Through our weekly Level 10 Meetings (another concept from Traction), we show how to keep your finger on the pulse — celebrating wins, addressing issues, and ensuring everyone is “on track” with their rocks. It’s how we spot what’s working, what’s not, and how to support the team to stay aligned with our core values.Farah also shares how each team member at BOCO chooses 2–3 personal rocks every quarter — specific, measurable outcomes like completing a certification, improving content accuracy, or hitting post consistency targets. These aren’t vague “get better at X” goals — they’re defined, measurable, and revisited weekly.We also pull back the curtain on the behind-the-scenes process that made all this possible — from reading Traction, Get a Grip, and other business classics, to creating our own SOPs and adapting these frameworks to fit a small but mighty online coaching team.By the end of this episode, you’ll see how having clear rocks, values, and numbers can completely transform how your business operates — giving your team focus, autonomy, and pride in hitting meaningful targets.If you’ve ever struggled to manage a team, stay consistent with goals, or keep everyone aligned, this episode will show you the practical structure we use to keep our business running smoothly and profitably.For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here: https://www.facebook.com/groups/healthypricinghealthyprofitsJoin other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.In this episode, Farah and I dive deep into a topic that’s at the heart of sustainable growth for any coaching business — Operational Excellence. We explore what it really takes to standardise your systems so you can scale with consistency, not chaos.Farah’s just returned from the UK, and between a few laughs and inside jokes, we get real about something many coaches struggle with: keeping things consistent when you start to grow and bring on help — whether it’s a VA, appointment setter, or full-time team members.If you’re still running every part of your business solo, this episode will hit home. I explain why you need to start building Standard Operating Procedures (SOPs) now, even before you hire. Because without clear systems, you’ll never know what’s truly working. We unpack how inconsistent actions — from jumping between sales scripts to switching tools every week — sabotage your growth and prevent you from measuring success.We also share why we believe in doing things yourself first — from running ads to writing emails — so you understand the process before you delegate it. That’s how you create repeatable, teachable, and scalable systems.Farah adds her own experiences (and funny typos!) to show how spot-checking and maintaining extreme accountability keep your brand sharp and professional, even as your team grows.We close the episode with practical steps to help you build operational excellence into your coaching business:Do it yourself first — learn the process.Document and file your SOPs.Spot-check and manage your team.Continuously improve and refine over time.If you’re ready to bring structure, clarity, and growth to your business, this episode will show you exactly how to standardise and scale without losing your personal touch.For more in-depth, personalised LIVE lessons, join our FREE community, Healthy Pricing Healthy Profits, here: https://www.facebook.com/groups/healthypricinghealthyprofits.Join other Online Coaches on their journey as they launch, start, and grow their coaching businesses

Check the link at the bottom of the description to join our FREE Group.In this episode of The Business of Online Coaching Podcast, Farah and I dive deep into what it truly takes to build, manage, and lead a high-performing team that supports your vision and drives business growth. Whether you’re hiring your first assistant or managing a growing team, this episode gives you the exact structure we’ve used over nearly a decade in business to build what we now call our “A-Team.”We break down the three critical pillars of team building — hiring, managing and training, and leading or letting go — and show you how to implement them step by step. You’ll hear the mistakes that cost us over £20,000 in bad hires, and the lessons that helped us build a reliable team that operates with autonomy and alignment.You’ll discover:How to hire slow and fire fast — and why this principle saves you time, energy, and money.The GWC Framework from Traction by Gino Wickman (Get It, Want It, Capacity) and how to apply it to your hiring process.How to create core values that define your culture and guide every hiring and management decision.The importance of clear KPIs, role descriptions, and test tasks before onboarding.How to manage your team effectively using tools like Slack, daily checklists, VTOs (Vision Traction Organisers), Rocks, and SOPs.How to handle probation periods, difficult conversations, and firing with respect and clarity — so you stay people-centred but performance-driven.Farah and I also share personal stories from inside our business — the wins, the challenges, and the lessons we’ve learned leading a remote team across time zones. This episode is a behind-the-scenes look at how we’ve scaled The Business of Online Coaching™ while maintaining our standards and culture.If you’re an online coach who’s ready to grow beyond solo hustle and build a team that runs like a well-oiled machine — this episode will show you exactly how to do it.Click play to listen now and learn how to build your own dream team.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.As I sat down to record this episode, I realised that next year marks nearly a decade in business for Farah and me. A whole decade. And while I’m not always great at pausing to reflect, I knew this was worth stopping for. Why? Because in ten years of building our coaching business, we’ve learned lessons that I’d bet my business on—truths that every online coach needs to hear.This episode isn’t about sugar-coating the journey. If anything, it’s the opposite. I want you to use these lessons as a mirror—whether you’re just thinking about starting your coaching business, you’re already in the thick of it, or you’re wondering whether this is really for you. These are the eight lessons I know to be true today. In five years, they may evolve, but right now, they’re my compass—and they could be yours too..I cover everything from why every single function of your business has to work (not just the coaching), to the reality check that coaching is often only 20% of the job and the rest is sales, marketing, finance, and systems. I talk about the myth of “yet another certification” and why chasing them keeps you stuck. I share why a thousand true fans is all you really need, why failure isn’t the end but part of the journey, and why the unsexy, boring work is what actually drives results.You’ll hear stories from our own journey—like investing £83,000 in coaching and mentorship, building a team that now runs much of our day-to-day, and the resilience it’s taken to keep going when quitting would have been easier. And you’ll also hear why the ROI of having your own business isn’t just financial—it’s the freedom to live life on your terms, from having Caleb to relocating to Dubai and creating opportunities we never imagined a decade ago.If you’ve ever found yourself at a fork in the road wondering, “Do I really want to do this?”—this episode is for you. My hope is that you walk away either fired up, knowing this is the path you’re committed to, or with the clarity that maybe it isn’t for you. Either way, you’ll know.Click play and listen to the full episode—because these eight lessons might just be the difference between drifting through your business and building something that truly lasts.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠⁠⁠⁠⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.In this episode, I dive into one of the most important – yet often overlooked – aspects of building a successful coaching business: making sure you have the right people in the right seats.Drawing from Jim Collins’ classic Good to Great and Gino Wickman’s Traction, I explore what it really takes to create a team that not only supports your vision but helps it come to life. Collins reminds us that the first job of a leader isn’t to decide on the destination but to get the right people on the bus. Wickman then takes it further with practical tools like the People Analyzer and the “Get It, Want It, Capacity to Do It” test, helping you evaluate if someone truly belongs in your business – and in what role.I break down the four combinations every business owner faces:Wrong person, wrong seat – the ones you need to move on quickly.Wrong person, right seat – they might perform well, but if they don’t share your values, they’ll erode your culture.Right person, wrong seat – where training or repositioning can unlock hidden potential.Right person, right seat – the dream team members you should invest in and grow with.Farah and I share real stories from our own team – the mistakes, the tough calls, and the breakthroughs – showing you exactly why values, trust, and capacity matter more than raw skills alone.If you’re at a stage where you’re building a team, struggling with underperformance, or questioning whether you’ve made the right hires, this episode will give you clarity and a practical framework to make the tough decisions with confidence.Click play and discover how to move from chaos to clarity in your coaching business.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠⁠⁠⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.When Farah and I first started out in business nearly a decade ago, we were like most new entrepreneurs—wearing every hat in the business while trying to figure it all out as we went. What we didn’t realise back then was that the very thing that helps your business grow isn’t just your coaching skills. It’s having clear functions, roles, and structure in place.In this episode of the Suit’s Podcast Show, I break down the eight core business functions every online coaching business needs to master:Learning & Development – Designing your offer, improving it, and ensuring your delivery gets resultsMarketing – Building visibility and creating content to put your offer in front of the right peopleSales – Converting warm leads into paying clients with a clear sales processCoaching & Client Success – Delivering results through structured calls, accountability, and supportFinance & Compliance – Managing cash flow, bookkeeping, taxes, and using systems like Profit First to protect your profitVision & Strategy – Setting long-term goals, creating direction, and leading your company towards itOperations – Building systems, SOPs, and processes so the business can run without you being the bottleneckTeam – Hiring, training, and managing the right people at the right time to help your business scaleI share real lessons from our own journey—like the £20,000 mistake I made by hiring someone before clarifying their role, and how shifting from outdated ‘dinosaur’ methods to streamlined systems helped us transform our business.This episode will give you the clarity and structure you need to stop spinning your wheels, step fully into your role as a business owner, and finally build a coaching business that grows sustainably without consuming your life.If you’re ready to move beyond the chaos and create a business that truly works, click play and let’s dive in.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠⁠⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.From Nurse to Health Coach: Gigi’s Inspiring Journey to Building Her Dream Coaching BusinessIn this episode, I sit down with one of our private clients, Gigi, to share the raw, honest journey of building her coaching business from the ground up. Gigi is an intermittent fasting coach for busy mums, a registered nurse, and a homeschooling mum of two—all while travelling full-time across the US in an RV with her family.You’ll hear how Gigi turned her personal 50-pound weight loss and health transformation into a business designed to help other mums achieve the same results—without the overwhelm of fad diets. She opens up about her doubts, the leap of faith she took to work with us, and how our straightforward, step-by-step system gave her the confidence and clarity she needed to move forward.Inside, Gigi shares:The struggle of balancing her nursing career, motherhood, homeschooling, and a new business.Why simplicity and structure made all the difference in choosing us as her mentors.The reality of highs (like signing clients even while sick) and lows (handling rejection and setbacks) as a coach.How the support, training, and community gave her the tools not just to grow her business—but to believe that she truly could do this.Why she’s now preparing to leave her nursing job and step fully into her dream role as a health coach.If you’ve ever wondered whether it’s possible to grow a coaching business alongside a busy life—or if fear and doubt have held you back—Gigi’s story is living proof that with the right guidance and commitment, it’s possible to transform your life and career.Hit play now and hear first-hand how Gigi made it happen.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.One of the most impactful business books I’ve ever read is Traction by Gino Wickman—and in this episode, I break down exactly why it’s a game-changer for entrepreneurs and online coaches alike.What makes Traction so powerful isn’t just the step-by-step system, but the way it’s brought to life through the companion book Get a Grip. Told as a fable about a struggling company, it introduces us to Vic (the visionary) and Eileen (the integrator), two very different personalities who both play critical roles in building a sustainable business. This story makes the principles practical, relatable, and—most importantly—actionable.Inside this episode, I share the six key components of the Entrepreneurial Operating System (EOS):Vision – how to set a clear direction so everyone knows where the business is going.People – why having the right people in the right seats is non-negotiable.Data – how to run your business based on real numbers, not gut feelings.Issues – the process for identifying, discussing, and solving problems at the root.Processes – creating systems that make your business repeatable and scalable.Traction – execution and discipline through 90-day goals and weekly level-10 meetings.These principles aren’t just theory—we’ve implemented them in our own business, and they’ve transformed how we operate, how we hire, and how we scale. I also share some of the challenges we faced before putting these systems in place, and how much smoother (and more profitable) things became once we did.If you’ve ever felt stuck in the day-to-day, frustrated with your team, or unsure of how to move your business forward, this episode is for you. Traction will give you the clarity and tools to finally get a grip on your business—and I’ll show you exactly how to apply it.Click play now to listen to the full episode and discover how to build a business that runs with clarity, structure, and momentum.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.I want to be real with you – if you’re trying to run every single part of your coaching business on your own, you’re the very thing holding it back. In this episode, I dive into the lessons I took from Rocket Fuel by Gino Wickman, a book that completely shifted how I view business growth and teamwork.When I first read it, the concept of the Visionary and the Integrator hit me like a bolt of lightning. It reminded me of my own father – a man full of brilliant ideas and blueprints for hotels he dreamed of building in Kenya, but who never executed because he lacked the right partner to bring those ideas to life. And truthfully, I saw myself in him. I’m a natural Visionary, bursting with ideas, frameworks, and creative ways to grow. But unless those ideas are put into action, they don’t generate impact or income.That’s where the Integrator comes in – the person who takes the vision and makes it happen. Think Steve Jobs and Steve Wozniak. One had the dream, the other built it into reality. When you combine these two roles, that’s when you create real momentum.Farah and I figured this out the hard way. I thrive on creating offers, challenges, and systems – she thrives on executing and refining them. Once we stopped trying to do everything ourselves and started leaning into our unique zones of genius, our business accelerated. We built a team, we freed up our time, and we finally created the kind of freedom that most coaches only dream about.In this episode, I share:Why trying to do everything yourself leads to burnout and stagnation.How the Visionary/Integrator model can unlock your business growth.The hard truths I learned from my dad’s unfulfilled dreams.Real examples from our own business – the hires we made, the systems we built, and how they gave us more freedom and profit.Why building a team isn’t optional if you want a coaching business that outlives your to-do list.If you’ve ever felt like your coaching business is stuck because you can’t seem to get past “doing all the things,” this episode is going to be a game-changer for you.Click play, and let me show you how to step into your true role – and finally stop being the bottleneck in your own business.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.Too many coaches fall into the trap of “winging it” on their calls. Whether it’s client check-ins, group Q&As, or mentoring sessions, if there’s no structure, the calls lose impact. Clients leave uncertain, disengaged, or overwhelmed—and over time, that damages trust, retention, and results.In this episode, I break down why “winging it” is the fastest way to erode confidence in your coaching and how to put in place call structures that create predictability, consistency, and transformation.Here’s what we dive into:The Problem with Winging It – why lack of structure creates uncertainty and weakens the client experience.The Power of Structure – how predictability builds trust, makes calls transformational, and actually gives you more freedom.Simple Frameworks for Calls – proven templates you can use straight away to keep calls focused, productive, and valuable.Mistakes to Avoid – from overloading clients with too many action steps to dominating the conversation instead of coaching.Making Every Call Count – how to wrap up with clarity, notes, and next steps that keep momentum high.If you want your clients to feel consistently supported, if you want to scale without chaos, and if you want your coaching business to run like a premium service rather than a hobby—this episode is a must-listen.Click play now and discover how a few simple structures can completely transform your calls, your client experience, and ultimately, your business growth.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.Stop Over-Coaching: Build a Curriculum That Does the Heavy Lifting for YouAfter nearly a decade of coaching, one thing I’ve seen over and over is coaches burning themselves out by over-coaching. You care deeply about your clients and you want to help – but if you’re answering the same questions, solving the same problems, and repeating yourself week after week, you’re wasting valuable time you could be using to grow your business.In this episode, I break down exactly how to create a curriculum that handles the “heavy lifting” for you – without losing that personal connection your clients love. I’ll walk you through why your coaching framework needs to be built around three to five core steps, and how to design resources your clients can access anytime, so they show up to calls better prepared, ask better questions, and get faster results.We also explore the three-layer curriculum model that keeps your clients engaged for the long term:Foundational Content – Pre-recorded modules, guides, and cheat sheets built on proven, lasting principles (not short-lived tactics).Real-Time Coaching – Live Q&As, group calls, and mentoring sessions that bring your curriculum to life.On-Demand Tools – Templates, scripts, and checklists that make implementation straightforward and repeatable.You’ll hear exactly how we create this inside our own academy, including how to use your curriculum to make your program scalable, hireable, and consistent – and why you should never build it before selling your offer. I share my own expensive mistake of doing just that (and how to avoid the same trap).If you want to deliver world-class results without chaining yourself to your business 24/7, this episode will show you how to build a curriculum that works just as hard as you do – maybe harder.Click play now to learn how to stop over-coaching, reclaim your time, and give your clients an even better experience.Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.From Sign-Up to Success: Crafting a 5-Star Client ExperienceIf you've ever had a client say “yes” on a call and then go suspiciously quiet, this episode is for you.In this conversation, Farah and I break down exactly what it takes to turn a client’s initial “I’m in” into long-term trust, transformation, and loyalty. Because let’s be honest — signing up is just the start. The real game-changer is what happens next.We walk you through the five essential elements that shape our 5-star onboarding process, developed over nearly a decade of working with premium coaching clients.Inside this episode, you’ll learn:0.1 The Power of First Impressions We reveal how to prevent buyer’s remorse and instead spark confidence from the very first touchpoint — with a clear, simple, and personal onboarding flow that makes your client feel like they made the right decision (and then some).0.2 The Three C’s That Create Lifelong Clients You’ll hear how we build Clarity, Connection, and Consistency into every part of the client journey — from mapping out their next 12 weeks to building deep trust in your delivery. (We even share a story of how two of our clients ended up having a sleepover — in a different country!)0.3 How to Keep it Simple But PowerfulI outline our four-week onboarding curriculum structure — including how we get our clients to create their offer, pitch, and 12-month content roadmap within weeks — and why simplicity beats overwhelm every single time.0.4 Red Flags That Are Ruining Your Retention We unpack the silent killers of client experience — from unclear next steps to tech overwhelm — and how to prevent communication gaps that leave your clients second-guessing you (and their investment).0.5 Your Client Experience AuditWe wrap up with a simple but powerful challenge: audit your onboarding experience. Ask yourself: Is it Premium? Is it Personal? Is it Predictable? If not, this episode shows you how to fix it.This isn’t theory. This is what we actually do in our own business, with real clients, every single week.If you're serious about creating a coaching business that retains clients, gets referrals, and delivers real transformation — this is your next play.🎙 Click play above to listen now and start building your five-star client experience today.Want support implementing it?Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:👉 Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.In this episode of Suit’s Podcast Show, Farah and I pull back the curtain on one of the biggest mistakes we see online coaches make time and time again — trying to help everyone.If you’ve ever said, “I just want to help people,” this episode is for you. Because while that intention is noble, it’s probably the very thing slowing down your growth, costing you sales, and keeping you stuck with vague messaging that doesn’t convert.We talk about how trying to appeal to everyone makes your content too broad, your offers too generic, and your positioning too weak. And we don’t just talk theory — we share real examples from our clients, from our own journey, and even from family conversations that hit close to home.You’ll hear:Why comparing yourself to coaches further ahead (without reverse engineering how they started) will keep you broke and confusedThe difference between being helpful and being positionedHow niching down made Farah's menopause coaching programme stand out and sell — even to women outside the target demographicThe trap of “Jack of all trades, master of none” and why embracing your true strengths matters more than you thinkWhy people don’t have time to decode your landing page — and what they need to see in seconds to say YES to your offerThis episode will challenge you to take a hard look at your marketing, your offer, and your audience. If your content isn’t attracting strangers and converting them into clients — it’s likely you’re trying to help too many people at once. And in doing so, you’re helping no one effectively — least of all yourself.If you’re serious about creating high-converting messaging that speaks directly to your dream client, click play and let’s dive in.Need help with this? Join our free Facebook community Healthy Pricing Healthy Profits — it’s where we help online coaches just like you find clarity, attract the right people, and build a business they love. You can also message me with the word AUDIT and send over your socials or landing page. I’ll give you feedback, free of charge.Click play now — your dream clients are waiting. Join our free Healthy Pricing Healthy Profits Community here: ⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠